commercial catering by Hq8B58R


									        Commercial Catering

Feeding the World

                THE MEDIACENTER
 Commercial catering is part of the hospitality industry has
  two business sides - the food service and catering
  equipment suppliers.

 The catering business is also comprised of a variety of
  different types of organizations serving multiple industries
  including aviation, education, and recreation.

 According to the U.S. Bureau of Labor Statistics,
  accommodation and food services makes up about 8.1
  percent of all employment and was expected to realize 18%
  between 2002 and 2012.

 There are 8.7 million workers employed in the
  accommodation and food services industry and caterers
  comprise about two percent of these workers.

                                               THE MEDIACENTER
Waitress in the Sky
 The airline food services business generates approximately $6
  billion dollars in revenue each year.

 Gate Gourmet is one of the world’s largest independent
  providers of airline catering service providers serving more
  than 250 airline customers.

 With global headquarters located in
  Reston, VA, Gate Gourmet generates $2.4
  billion in annual revenue and serves over
  200 million meals each year.

 LSG Sky Chefs, initially created by
  American Airlines in 1942 and known as
  Sky Chefs, is a 100% subsidiary of
  Luftansa that partners with 270 airlines
  and prepares approximately 387 million
  meals each year.
                                                 THE MEDIACENTER
School Lunches
 According to the US Department of
  Agriculture, in 2006, there were over 5
  million meals served in a school setting.
 Annually, the federal government spends
  over $10 billion to provide food services
  to schools.
 The strong focus on decreasing the
  obesity epidemic provides a strong
  outlook for commercial caterers who
  service the educational community.
 Providing healthier meals to the school
  children will result in caterers passing
  along higher food and preparation costs
  to the institutions they service.

                                              THE MEDIACENTER
Special Events
 Event Catering includes everything from
  corporate outings and conventions to
 Weddings often account for nearly 34% of a
  caterer’s annual revenues.
 Location, décor, and food quality and
  preparation are three of the primary influences
  in the selection of a location for an event.

                                               THE MEDIACENTER
Special Events
 Establishments who offer
  catering services often rely
  on their relationships with
  other third party vendors,
  such as table rental and
  linen vendors, for the
  majority of their catering

 According to one senior
  catering manager in Las
  Vegas, there has been
  significant growth, some
  caterers realizing over
  100%, in the catering
  business since 2000.
                                 THE MEDIACENTER
Take Me Out to the Ball Field
 Ballpark catering is a
  large component of the
  catering industry. One of
  the largest players in ball
  park catering is
  Centerplate with revenues
  of over $600 millionEvent
  Catering includes
  everything from corporate
  outings and conventions
  to weddings.

 Centerplate provides
  catering, concessions,
  management and
  merchandise services for
  approximately 130 North
  American venues.
                                THE MEDIACENTER
Take Me Out to the Ball Field
 Centerplate’s approach to ballpark
  concessions differs from many in
  that it incorporates aspects of the
  local institutions into its fares. In
  San Francisco, Centerplate has
  partnered with Ghirardelli Chocolate,
  The Stinking Rose and Gordon
  Biersch Brewery to make fans feel at

 The Levy Sports and Entertainment
  Group is another sports and
  entertainment venue caterer that
  serves many large venues including
  Chicago’s Wrigley Field and U.S.
  Cellular Field as well as Indianapolis’
  Conseco Field and Louisville’s
  Churchill Downs.
                                            THE MEDIACENTER
Catering Equipment
 Catering equipment is defined as kitchen equipment that
  can serve at least 500 people during one shift or coffee shop

 Catering equipment market is affected by growth in other
  markets including aviation, oil and gas, hospitals, shipping,
  railway, educational entities, and industry.

 During 2004, Egypt alone realized the addition of 500 coffee
  shops contributing to the rising demand of catering
  equipment. It is expected that this segment of the catering
  equipment industry will grow by 20% over the next five

 According to an industry sector analysis report, 40% of the
  end users of catering equipment are hotels and restaurants.

                                               THE MEDIACENTER
Catering Equipment
      Categories of Catering Equipment End Users
             and Percentage of the Market

                Category                % of Market

           Hotels & Restaurants             40%
              Coffee Shops                  30%
            Oil & Gas Industry              10%
                Factories                    8%
                 Aviation                    3%
           Educational Entities              4%
                Hospitals                    2%
                 Railway                     2%
                 Others                      2%

                                            THE MEDIACENTER
Catering to the Future
 According to Dr. Marvin Cetron, a professional forecaster of
  global trends, the hospitality industry is expected to realize
  strong growth in the years ahead due to greater disposable
  income and increased international travel.

 Internationally, the catering business for U.S. suppliers has
  great potential. As new tourist spots are established, the
  demand for commercial caterers will continue to grow.

 The devaluation of the U.S. dollar in some foreign countries
  puts American-based catering businesses at a competitive

                                                THE MEDIACENTER
Advertising Strategies
 Because of the importance of location, décor and food
  quality and preparation for the special events industry,
  caterers should differentiate themselves through the
  inclusion of these qualifications in their advertising

 Caterers who service educational entities should
  incorporate healthy options into their catering menus and
  then incorporate this information into their sales materials
  in order to target educational facilities concerned with poor
  eating habits of students.

                                               THE MEDIACENTER
Advertising Strategies
 Caterers who service sports and entertainment complexes
  should considering a catering approach that leverages
  local fare into their catering menus to encourage word-of-
  mouth advertisement by satisfied consumers.

 Catering equipment suppliers should seek international
  opportunities for expansion by incorporating
  advertisements for international publications into their
  overall advertising strategy.

                                              THE MEDIACENTER
The answer
  is three

             THE MEDIACENTER
1.   Your customers and potential
     customers use it — viewing
     daily for long periods of time.
2. TV’s attributes of sight, sound,
     motion and emotion let you best
     communicate your message to
     these people.

3.   Television works in dollars

                                       THE MEDIACENTER
Only television can
      give you:
The right message
To the right people
  At the right time
 In the right place!

                       THE MEDIACENTER

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