[Your logo/company name here]
Web Analytics
Dashboard
Select reporting period: Select segment:
July 08 19 July 08 1 S1 January 07 WebDataS1
S2
July 08 S1
Current Previous Same Month
Site Statistics Trend
Month Month of Last Year
99,716 5
65,319 75,422 56,386 –
Unique Visitors -13% 16%
80,448 6
61,179
143,990 5
88,158 99,511 77,688 –
Visits -11% 13%
112,824 6
81,658
1.4 5
1.3 1.3 1.4 –
Visits/Visitor 2% -2%
1.4 6
1.3
39% 5
37% 41% 33% –
Bounce Rate -8% 15%
35% 6
31%
1,825,012 5
978,512 988,742 1,141,189 –
Page Views -1% -14%
1,450,044 6
1,075,075
14.5 5
11.1 9.9 14.7 –
Page Views/Visits 12% -24%
13.0 6
11.4
Comment about site statistics
1/17
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[Your logo/company name here]
Web Analytics
Dashboard
July 08 S1
Current Previous Same Month
eCommerce Trend
Month Month of Last Year
5,341 5
2,491.0 2,138.0 3,306.0 –
Customers 17% -25%
4,085 6
2,828
5,648 5
2,629.0 2,202.0 3,466.0 –
Orders 19% -24%
4,297 6
2,946
53,559 5
25,371.0 19,759.0 31,474.0 –
Items 28% -19%
40,835 6
28,111
10.2 5
9.7 9.0 9.1 –
Items/Order 8% 6%
9.5 6
8.8
$56.36 5
$ 53.83 $ 52.01 $ 48.50 –
Average Order Size 4% 11%
$52.67 6
$48.99
$298,297 5
$ 141,526.95 $ 114,518.97 $ 168,087.59 –
Revenues 24% -16%
$226,409 6
$154,521
4.7% 5
3.0% 2.2% 4.5% –
eCommerce Conversion 35% -33%
3.9% 6
3.0%
Comment about ecommerce
2/17
Licensed under Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License. Visit http://immeria.net. 1/3/2012 8:38 PM
[Your logo/company name here]
Web Analytics
Dashboard
July 08 S1
Current Previous Same Month
Online Events Trend
Month Month of Last Year
5,648 5
2,629 2,202 3,466 –
Orders 19% -24%
4,297 6
2,946
1,382 5
964 1,095 1,091 –
Success Event 1 -12% -12%
1,211 6
1,040
3,515 5
1,585 1,835 2,538 –
Success Event 2 -14% -38%
2,742 6
1,969
4,653 5
2,810 3,857 2,780 –
Success Event 3 -27% 1%
3,811 6
2,969
12.3% 5
9% 9% 13% –
Success Rate 0% -29%
10.9% 6
9.4%
Comment about conversions
3/17
Licensed under Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License. Visit http://immeria.net. 1/3/2012 8:38 PM
[Your logo/company name here]
Web Analytics
Dashboard
1) Select a time period and a segment on the left.
2) Modify data in the WebData sheets ONLY
Comment
General statistics for the site. Compare month to month (M2M) and Year To Year (Y2Y) data.
General site statistics. The 3 numbers beside the sparkline are the upper and lower limits (+/-
1xStandard Deviation) and the middle number is the average.
General site statistic. In most cases, an increase in visits will correlate directly with higher outcomes.
Degree of fidelity toward the site.
Are you bringing quality traffic?
General site statistic. Can be considered an indicator of engagement.
Depending on the context, this can indicate interest in your content... Or lost trying to find
something.
Space reserved for the analyst comments, edited through WebData sheet.
4/17
Licensed under Creative Commons Attribution-Noncommercial-Share Alike 2.5 Canada License. Visit http://immeria.net. 1/3/2012 8:38 PM
[Your logo/company name here]
Web Analytics
Dashboard
This section focus on typical ecommerce metrics.
General metric.
General metric.
General metric.
General metric.
Share of wallet.
Bottom line...
Orders by Visit (or could also be Customers/Visitors)
Space reserved for the analyst comments, edited through WebData sheet.
5/17
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[Your logo/company name here]
Web Analytics
Dashboard
Same as eCommerce above.
Significant activity
Significant activity
Significant activity
Percentage of visits that result in a positive outcome.
Space reserved for the analyst comments, edited through WebData sheet.
6/17
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Instructions: Data for 13 months trend of 1st segment
1) Change Segment1 to your liking
2) Adjust the column names Success Event 1 through Success Event 3
Segment1 3) Edit only the non-grayed out columns.
New
Date Site Statistics eCommerce Conversions
Visitors
January 07 58,270
February 07 53,231
March 07 52,216
April 07 45,318
May 07 49,823
June 07 54,300
July 07 46,089
August 07 63,553
September 07 48,811
October 07 54,623
November 07 95,921
December 07 93,828
January 08 88,429
February 08 67,965
March 08 69,373
April 08 62,023
May 08 58,514
June 08 62,107
July 08 Comment about site statistics Comment about ecommerce Comment about conversions 53,360
August 08
September 08
October 08
November 08
December 08
Returning Unique Single Page Page Page
Visits Visits/Visitor Bounce Rate
Visitors Visitors Visits Views Views/Visits
10,607 68,877 95,393 1.4 35,583 37% 1,408,432 14.8
10,923 64,154 88,952 1.4 37,857 43% 1,363,719 15.3
10,228 62,444 84,958 1.4 33,464 39% 1,113,951 13.1
9,183 54,501 73,038 1.3 28,287 39% 990,800 13.6
9,950 59,773 80,527 1.3 34,413 43% 1,079,432 13.4
10,596 64,896 87,695 1.4 30,443 35% 1,375,959 15.7
10,297 56,386 77,688 1.4 25,252 33% 1,141,189 14.7
11,103 74,656 99,609 1.3 30,691 31% 1,482,814 14.9
10,413 59,224 80,133 1.4 23,102 29% 1,107,592 13.8
10,856 65,479 89,882 1.4 25,620 29% 1,297,132 14.4
13,849 109,770 160,623 1.5 62,838 39% 1,990,525 12.4
19,502 113,330 168,884 1.5 64,318 38% 2,132,301 12.6
21,452 109,881 160,027 1.5 63,330 40% 1,819,795 11.4
15,570 83,535 116,725 1.4 41,885 36% 1,647,381 14.1
14,772 84,145 117,105 1.4 39,178 33% 1,647,494 14.1
14,429 76,452 107,889 1.4 38,248 35% 1,345,066 12.5
13,705 72,219 100,477 1.4 36,270 36% 1,272,023 12.7
13,315 75,422 99,511 1.3 40,489 41% 988,742 9.9
11,959 65,319 88,158 1.3 32,925 37% 978,512 11.1
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Average eCommerce Success
Customers Orders Items Items/Order Revenues
Order Size Conversion Event 1
6,773 7,403 60,245 8 $ 322,652.70 $ 43.58 7.8% 0
6,782 7,441 71,484 10 $ 362,377.23 $ 48.70 8.4% 0
4,874 5,278 40,679 8 $ 248,930.13 $ 47.16 6.2% 0
4,481 4,883 39,565 8 $ 330,940.83 $ 67.77 6.7% 2
3,379 3,632 33,077 9 $ 185,588.88 $ 51.10 4.5% 260
3,856 4,030 35,324 9 $ 194,748.88 $ 48.32 4.6% 1,078
3,306 3,466 31,474 9 $ 168,087.59 $ 48.50 4.5% 1,091
4,336 4,508 44,824 10 $ 217,078.61 $ 48.15 4.5% 1,271
3,538 3,710 33,624 9 $ 179,342.09 $ 48.34 4.6% 1,154
3,898 4,117 44,219 11 $ 215,698.95 $ 52.39 4.6% 1,210
4,769 4,990 53,969 11 $ 273,648.23 $ 54.84 3.1% 1,436
7,021 7,449 63,740 9 $ 368,074.92 $ 49.41 4.4% 1,155
4,485 4,748 42,204 9 $ 244,620.16 $ 51.52 3.0% 1,596
5,246 5,584 56,426 10 $ 304,227.24 $ 54.48 4.8% 1,224
4,726 5,051 47,499 9 $ 305,119.26 $ 60.41 4.3% 1,366
3,779 3,900 36,000 9 $ 224,794.85 $ 57.64 3.6% 1,109
3,367 3,505 31,743 9 $186,578 $53 3.5% 1,075
2,138 2,202 19,759 9 $114,519 $52 2.2% 1,095
2,491 2,629 25,371 10 $141,527 $54 3.0% 964
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Success Success
Success Rate
Event 2 Event 3
0 0 8%
1 0 8%
12 1 6%
5 2 7%
718 733 7%
3,002 2,874 13%
2,538 2,780 13%
3,186 3,011 12%
2,336 2,967 13%
2,623 3,176 12%
4,067 4,311 9%
4,074 5,281 11%
3,383 5,111 9%
2,799 4,348 12%
2,835 4,348 12%
2,322 3,830 10%
2,065 3,716 10%
1,835 3,857 9%
1,585 2,810 9%
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Instructions: Data for 13 months trend of 2nd segment
1) Change Segment2 to your liking
2) Adjust the column names Success Event 1 through Success Event 3
Segment2 3) Edit only the non-grayed out columns.
New
Date Site Statistics eCommerce Conversions
Visitors
January 07 132,797
February 07 124,776
March 07 125,917
April 07 97,360
May 07 109,054
June 07 110,933
July 07 99,775
August 07 109,512
September 07 95,984
October 07 114,704
November 07 136,692
December 07 124,398
January 08 117,056
February 08 99,666
March 08 133,698
April 08 112,241
previous month/previous All indicators worse than previous month/previous year.
year.
May 08 All indicators worse thanAll indicators worse than previous month/previous year. 94,815
Warning! Significantly lower indicators worse than
usual.
June 08 Slight increase in visits/visitor but lower traffic thanAll ecommerce activities! previous month/previous year.
84,085
Overall improvement, but below time year results for the
last period.
Overall improvement, but below last year results for the same Overall improvement same time period.
What about looking for brand
July 08 information? 100,000
August 08
September 08
October 08
November 08
December 08
Returning Unique Single Page Page Page
Visits Visits/Visitor Bounce Rate
Visitors Visitors Visits Views Views/Visits
24,025 156,822 220,005 1.4 73,044 33% 3,569,114 16.2
22,784 147,560 203,715 1.4 73,252 36% 3,091,298 15.2
21,985 147,902 199,380 1.3 74,422 37% 3,011,963 15.1
18,506 115,866 157,111 1.4 54,217 35% 2,454,251 15.6
19,311 128,365 173,373 1.4 63,505 37% 2,648,190 15.3
20,030 130,963 179,249 1.4 59,734 33% 2,509,708 14.0
19,347 119,122 162,612 1.4 51,117 31% 2,314,531 14.2
19,563 129,075 178,641 1.4 57,302 32% 2,607,757 14.6
18,303 114,287 160,258 1.4 58,330 36% 2,164,233 13.5
20,134 134,838 185,433 1.4 57,734 31% 2,735,351 14.8
22,551 159,243 223,166 1.4 70,488 32% 3,316,555 14.9
22,749 147,147 209,572 1.4 57,753 28% 3,092,245 14.8
24,535 141,591 199,718 1.4 60,670 30% 2,592,343 13.0
19,984 119,650 166,929 1.4 55,405 33% 2,507,390 15.0
19,921 153,619 209,917 1.4 71,172 34% 3,089,683 14.7
21,886 134,127 192,807 1.4 63,289 33% 2,810,432 14.6
20,955 115,770 163,707 1.4 53,178 32% 2,326,323 14.2
10406 94,491 142,931 1.5 47,410 33% 1,782,854 12.5
17794 117,794 156,340 1.3 55,169 35% 1,900,944 12.2
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Average eCommerce Success
Customers Orders Items Items/Order Revenues
Order Size Conversion Event 1
13,797 15,005 161,499 11 $576,835.97 $ 38.44 6.8% 3,575
11,219 12,147 130,647 11 $500,285.08 $ 41.19 6.0% 2,992
13,161 14,254 120,167 8 $542,725.47 $ 38.08 7.1% 3,139
10,540 11,346 99,606 9 $442,322.17 $ 38.98 7.2% 2,874
11,876 12,674 125,685 10 $518,165.38 $ 40.88 7.3% 2,809
10,737 11,307 104,588 9 $451,351.23 $ 39.92 6.3% 2,664
9,982 10,573 98,463 9 $422,185.45 $ 39.93 6.5% 2,773
11,268 11,954 125,946 11 $487,324.87 $ 40.77 6.7% 2,915
9,163 9,883 100,818 10 $407,026.25 $ 41.18 6.2% 2,770
11,919 12,969 135,781 10 $514,939.50 $ 39.71 7.0% 2,991
14,513 16,378 152,481 9 $595,940.90 $ 36.39 7.3% 3,063
14,090 15,263 145,946 10 $673,740.64 $ 44.14 7.3% 2,494
8,886 9,505 96,702 10 $439,162.68 $ 46.20 4.8% 3,524
10,833 11,991 163,292 14 $613,287.69 $ 51.15 7.2% 2,807
13,356 14,467 131,655 9 $672,311.71 $ 46.47 6.9% 3,059
10,450 11,214 106,762 10 $579,843.12 $ 51.71 5.8% 2,800
9,275 9,946 88,397 9 $464,776.38 $47 6.1% 2,555
6,732 7,208 60,823 8 $318,717 $44 5.0% 2,377
7,277 7,777 74,646 10 $354,156 $46 5.0% 4,639
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Success Success
Success Rate
Event 2 Event 3
4,733 3,633 12%
4,200 3,426 11%
4,215 3,519 13%
3,686 3,337 14%
3,681 3,043 13%
3,307 2,874 11%
3,071 2,770 12%
3,315 3,037 12%
2,669 2,900 11%
3,216 3,258 12%
3,376 3,627 12%
3,331 4,040 12%
3,127 3,898 10%
2,747 3,174 12%
3,388 3,968 12%
3,231 3,924 11%
2,415 3,318 11%
2,056 2,751 10%
2,032 2,587 11%
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Instructions: Lookup information, do not edit this spreadsheet directly, all values are
automatically derived from the two WebDataSegments pages
1) Change column names of Succes Event 1 through Success Event 3 to your liking
Control Visits/Visi Single Bounce Page Views
Limits New Returning Unique tor Page Rate
Visitors Visitors Visitors Visits Visits
Upper Limit 50,028 10,542 61,179 81,658 1.3 25,816 31% 1,075,075
Average 66,507 13,940 80,448 112,824 1.4 40,319 35% 1,450,044
Lower Limit 82,986 17,339 99,716 143,990 1.4 54,822 39% 1,825,012
Single
New Returning Unique Visits/Visi Page Bounce
Month Offset Visitors Visitors Visitors Visits tor Visits Rate Page Views
-12 46,089 10,297 56,386 77,688 1.4 25,252 33% 1,141,189
-11 63,553 11,103 74,656 99,609 1.3 30,691 31% 1,482,814
-10 48,811 10,413 59,224 80,133 1.4 23,102 29% 1,107,592
-9 54,623 10,856 65,479 89,882 1.4 25,620 29% 1,297,132
-8 95,921 13,849 109,770 160,623 1.5 62,838 39% 1,990,525
-7 93,828 19,502 113,330 168,884 1.5 64,318 38% 2,132,301
-6 88,429 21,452 109,881 160,027 1.5 63,330 40% 1,819,795
-5 67,965 15,570 83,535 116,725 1.4 41,885 36% 1,647,381
-4 69,373 14,772 84,145 117,105 1.4 39,178 33% 1,647,494
-3 62,023 14,429 76,452 107,889 1.4 38,248 35% 1,345,066
-2 58,514 13,705 72,219 100,477 1.4 36,270 36% 1,272,023
-1 62,107 13,315 75,422 99,511 1.3 40,489 41% 988,742
0 53,360 11,959 65,319 88,158 1.3 32,925 37% 978,512
Page Customers Orders Items Items/Ord Revenues Average eCommerce
Views/Visits er Order Size Conversion
11.4 2,828 2,946 28,111 8.8 $ 154,520.52 $ 48.99 3%
13.0 4,085 4,297 40,835 9.5 $ 226,408.92 $ 52.67 4%
14.5 5,341 5,648 53,559 10.2 $ 298,297.31 $ 56.36 5%
Page Items/Ord Average eCommerce
Views/Visits Customers Orders Items er Revenues Order Size Conversion
14.7 3,306 3,466 31,474 9.1 $ 168,087.59 $ 48.50 4.5%
14.9 4,336 4,508 44,824 9.9 $ 217,078.61 $ 48.15 4.5%
13.8 3,538 3,710 33,624 9.1 $ 179,342.09 $ 48.34 4.6%
14.4 3,898 4,117 44,219 10.7 $ 215,698.95 $ 52.39 4.6%
12.4 4,769 4,990 53,969 10.8 $ 273,648.23 $ 54.84 3.1%
12.6 7,021 7,449 63,740 8.6 $ 368,074.92 $ 49.41 4.4%
11.4 4,485 4,748 42,204 8.9 $ 244,620.16 $ 51.52 3.0%
14.1 5,246 5,584 56,426 10.1 $ 304,227.24 $ 54.48 4.8%
14.1 4,726 5,051 47,499 9.4 $ 305,119.26 $ 60.41 4.3%
12.5 3,779 3,900 36,000 9.2 $ 224,794.85 $ 57.64 3.6%
12.7 3,367 3,505 31,743 9.1 $ 186,578.11 $ 53.23 3.5%
9.9 2,138 2,202 19,759 9.0 $ 114,518.97 $ 52.01 2.2%
11.1 2,491 2,629 25,371 9.7 $ 141,526.95 $ 53.83 3.0%
Success Success Success Success
Event 1 Event 2 Event 3 Rate
1,040 1,969 2,969 9%
1,211 2,742 3,811 11%
1,382 3,515 4,653 12%
Success Success Success
Event 1 Event 2 Event 3 Success
Rate
1,091 2,538 2,780 13%
1,271 3,186 3,011 12%
1,154 2,336 2,967 13%
1,210 2,623 3,176 12%
1,436 4,067 4,311 9%
1,155 4,074 5,281 11%
1,596 3,383 5,111 9%
1,224 2,799 4,348 12%
1,366 2,835 4,348 12%
1,109 2,322 3,830 10%
1,075 2,065 3,716 10%
1,095 1,835 3,857 9%
964 1,585 2,810 9%