From Wikipedia, the free encyclopedia Tear sheet
Tear sheet
In advertising, a tear sheet is a page cut or torn from a
publication to prove to the client that the advertisement
was published. Media buying agencies are often required
by clients to provide tear sheets along with a post analy-
sis of any advertising campaign. The publishers of any
periodical are legally required to provide a tear sheet up-
on request of any advertiser. With the emergence of on-
line advertising tear sheets often now appear in the form
of PDF, known as a "virtual tear sheet".
In finance, a tear sheet provides a one-page summary
of a company or portfolio, containing current and his-
toric information on the company such as market cap,
sector, graph of historic share price. They can also be re-
Newsprint advertorial example
ferred to as "Fund Fact Sheets" or "Ditos".
Tear sheets are also used by writers/photographers
as proof that their article/photo was published. External links
• Online dictionary
• Example Tear Sheet
Retrieved from "http://en.wikipedia.org/w/index.php?title=Tear_sheet&oldid=455280567"
Categories:
• Publishing terms
• Finance
• Investment
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