Global B2C E-Commerce Assortments Report 2011

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RESEARCH ON INTERNATIONAL MARKETS
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                                                              December 2011
                                   RESEARCH ON INTERNATIONAL MARKETS
                                            We deliver the facts – you make the decisions




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Table of Contents (1 of 7)
Global B2C E-Commerce Assortments Report 2011

1. Management Summary

2. North America
2.1. USA (Top Country)
 • Online Spending by Gender and Category, in %, 2010
 • Top 30 Categories by Share of Online Sales, in %, 2009 & 2014f

2.2. Canada
 • Types of Goods ordered online, in % of Online Shoppers, 2007 & 2009

3. Latin America
3.1. Brazil (Top Country)
 • Leading Product Categories in B2C E-Commerce, in % of total Share, first Half 2011

3.2. Argentina
 • Product Categories by B2C E-Commerce Sales in ARS millions, in 2009 & 2010

3.3. Mexico
 • Most Popular Product Categories in B2C E-Commerce, in %, 2010

3.4. Uruguay
 • Products purchased in B2C E-Commerce, in %, 2010

4. Central Europe
4.1. Germany (Top Country)
 • Types of Goods and Services bought online, in %, 2010
 • Types of Goods and Services bought online, by Age Groups, in %, 2010
 • Product Category Ranking for B2C E-Commerce by Online Shoppers, in million, 2010
 • Top 5 Product Categories ordered online, by Age Groups, in %, 2010




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Table of Contents (2 of 7)
Global B2C E-Commerce Assortments Report 2011

4. Central Europe (cont.)
4.2. Austria
 • Types of Goods and Services bought online, in % of Internet Users, 2010
 • Purchased Online Product Categories, by Age Groups, in %, 2010
 • Purchased Online Product Categories, by Age Groups and Gender, in %, 2010

4.3. Switzerland
 • Types of Goods and Services Consumers planned to buy online, in %, April-September 2010

5. Western Europe
5.1. UK (Top Country)
 • Types of Goods and Services bought online, by Age Groups, in % of Individuals, 2010
 • Products purchased over the Internet by Gender, in % of Online Shoppers, January-March 2010
 • Products purchased over the Internet by Age, in % of Online Shoppers, January-March 2010
 • Top Online Product Categories, by average Spend per Head in GBP, August 2010

5.2. France (Top Country)
 • Types of Goods and Services bought online, by Age Groups, in %, 2010
 • Types of Goods and Services bought online, in % of Internet Users, 2010
 • Share of B2C E-Commerce Sales on total Product Retail Sales, by Product Category, in %, 2007-2009

5.3. Belgium
 • Types of Goods and Services bought online, by Age Groups, in %, 2010
 • Types of Goods and Services bought online, in %, 2009

5.4. Iceland
 • Goods and Services purchased over the Internet, in %, 2011

5.5. Ireland
 • Share of Product Categories offered by B2C E-Commerce Companies, in %, March 2011




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Table of Contents (3 of 7)
Global B2C E-Commerce Assortments Report 2011

5. Western Europe (cont.)
5.6. Italy
 • Leading B2C E-Commerce Product Categories, in % of Online Shoppers, 2010
 • Types of Goods and Services bought online, by Age Groups, in %, 2010
 • Average Online Spending per Product Category, in EUR, 2010
 • Types of Goods and Services bought online, in % of Sales, 2010
 • Online Sales Growth by Product Category, in %, 2011 vs. 2010

5.7. Netherlands
 • Turnover of major Online Product Categories, in EUR million, 2010
 • Types of Goods and Services bought online, by Age Groups, in %, 2010

5.8. Portugal
 • Types of Goods and Services bought online, in %, 2010

5.9. Spain
• Goods and Services purchased on the Internet, in % of Internet Shoppers, 2010
• Types of Goods and Services bought online, by Age Groups, in %, 2010

6. Eastern Europe
6.1. Croatia
 • Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

6.2. Czech Republic
 • Types of Goods ordered online, in % of Online Shoppers Age 16+, 12 Months to Q2 2010
 • Types of Goods ordered online by Gender, in % of Online Shoppers Age 16+, 12 Months to Q2 2010
 • Types of Goods and Services bought online, by Age Groups, in %, 12 Months to Q2 2010

6.3. Estonia
 • Major Product Categories in B2C E-Commerce, in % of Individuals, 2010




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Table of Contents (4 of 7)
Global B2C E-Commerce Assortments Report 2011

6. Eastern Europe (cont.)
6.4. Greece
 • B2C E-Commerce Product Categories, in % of Online Shoppers, 2010
 • Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

6.5. Hungary
 • Most popular Product Categories in B2C E-Commerce, in %, 2010
 • Types of Goods and Services bought online, by Age Groups, in %, 2010

6.6. Latvia
 • Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

6.7. Lithuania
 • Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

6.8. Poland
 • Most popular Product Categories in B2C E-Commerce, in %, 2010
 • Types of Goods and Services bought online, by Age Groups, in %, 2010

6.9. Romania
 • Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

6.10. Russia
 • Breakdown of B2C E-Commerce Sales, by Type of Products, in %, 2010
 • Products purchased online, in % of Online Shoppers, 2010
 • Products purchased online, by Gender, in % of Online Shoppers, 2010
 • Product/Services purchased online, in % of Internet Sales, 2010
 • Monthly Online Revenue per Product Category, in RUB million, 2010
 • Number of daily Orders per Product Category, 2010
 • Breakdown of B2C E-Commerce Sales in Moscow and St. Petersburg by Product Categories, in %, April 2011
 • Breakdown of “expensive Sales” within B2C E-Commerce in Moscow and St. Petersburg by Product Category, in %, April 2011

6.11. Slovakia
 • Products purchased Online, in %, Q1 2010


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Table of Contents (5 of 7)
Global B2C E-Commerce Assortments Report 2011

6. Eastern Europe (cont.)
6.12. Slovenia
 • Major Product Categories in B2C E-Commerce, in % of Individuals, 2010

6.13. Turkey
 • B2C E-Commerce Product Categories, in % of Online Shoppers, April 2010-March 2011

6.14. Ukraine
 • Most popular Products, purchased in Distance Selling, including Online, in %, 2010
 • 10 most important Product Categories in B2C E-Commerce, in %, September 2010 & April 2011

7. Scandinavia
7.1. Denmark
 • B2C E-Commerce per Product Category, in %, Q3 2010
 • Share of Consumers who expect to increase Consumption in selected Product Categories, in %, Q3 2010
 • Share of Products bought from Abroad in Nordic Countries, by Category, in %, 2010
 • The most popular Product Categories in B2C E-Commerce, in %, Q3 2011
 • B2C E-Commerce by Product and Region, in % of Internet Shoppers,12 Months to September 2011

7.2.   Finland
 •     B2C E-Commerce Sales by Product Category, in EUR million, 2010
 •     Breakdown of B2C E-Commerce Sales, into Goods, Services and digital Content, in %, 2010
 •     Types of Goods and Services bought online, in %, 2010
 •     Types of Goods and Services bought online, by Age Groups, in %, 2010
 •     B2C E-Commerce per Product Category, in %, Q3 2010
 •     Share of Consumers who expect to increase Consumption in selected B2C E-Commerce Product Categories, in %, Q3 2010
 •     Share of Products bought from Abroad in Nordic Countries, in %, 2010

7.3.   Norway
 •     B2C E-Commerce per Product Category, in %, Q3 2010
 •     Share of Consumers who expect to increase Consumption in selected B2C E-Commerce Product Categories, in %, Q3 2010
 •     Share of Products bought from Abroad in Nordic Countries, by Product Category, in %, 2010
 •     Types of Goods / Services bought over the Internet, in %, 12 Months to Q2 2011
 •     Types of Goods / Services bought over the Internet, by Gender & Age, 12 Months to Q2 2011




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Table of Contents (6 of 7)
Global B2C E-Commerce Assortments Report 2011

7. Scandinavia (cont.)
7.4. Sweden
 • Types of Goods and Services bought Online, by Age Groups, in %, 2010
 • B2C E-Commerce Sales of selected Product Categories, in SEK billion, 2010
 • B2C E-Commerce per Product Category, in %, Q3 2010
 • Share of Consumers who expect to increase Consumption in selected B2C E-Commerce Product Categories, in %, Q3 2010
 • Share of Products bought from Abroad (from foreign Sites) in Nordic Countries, by Category, in %, 2010
 • Growth of selected B2C E-Commerce Product Categories, in %, Q2 2011 vs. Q2 2010

8. Asia-Pacific
8.1. Japan (Top Country)
 • Products purchased Online, in %, 2010

8.2. South Korea (Top Country)
 • E-Commerce by Products, in KRW billion and in %, 2009 vs. 2010
 • E-Commerce by Products, in KRW billion and in %, Q2 2010, Q1 2011 & Q2 2011

8.3. China (Top Country)
 • Structure of E-Commerce Segments in Q3 2011
 • Types of Luxury Products bought by male and female Online Shoppers, in %, September 2011

8.4.   India (Top Country)
 •     Major Product Categories in B2C E-Commerce, in % and INR billion, 2009
 •     Most popular Products and most popular Travel Products, in %, Q2 2011
 •     Reach of Retail Subcategories, in %, March 2011

8.5.   Australia
 •     Products and Services purchased Online in the last 6 Months, in %, November 2010
 •     Products and Services purchased Online in the last 6 Months by Gender, in %, November 2010
 •     Online Spending by Product Category, in AUD billion, 2010-2013f

8.6. Hong Kong
 • Major Product Categories in B2C E-Commerce, in %, September 2010

8.7. Malaysia
 • Major Product Categories in B2C E-Commerce, in MYR and in %, 2010



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Table of Contents (7 of 7)
Global B2C E-Commerce Assortments Report 2011

8. Asia (cont.)
8.8. Saudi Arabia
 • B2C E-Commerce Sales, in USD billion, 2010

8.9. Singapore
 • Major Product Categories in B2C E-Commerce, in % and SGD million, 2010

8.10. Taiwan
 • Most popular Cross Border B2C E-Commerce Product Categories, in %, 2010

8.11. Thailand
 • Leading B2C E-Commerce Product/Service Categories, in %, 2010
 • Leading B2C E-Commerce Product Categories, in % and Value in THB bil., January-February 2011

8.12. UAE
 • Leading Product Categories in B2C E-Commerce, in %, 2010
 • Top 3 Product Categories purchased via Mobile Phone, in %, 2010




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Table of Contents

1.     Management Summary      10 - 16                5.      Western Europe             36 - 57   7.      Scandinavia               86 - 109
                                                      5.1.    UK (Top Country)                     7.1.    Denmark
                                                      5.2.    France (Top Country)                 7.2.    Finland
2.     North America           17 - 21                5.3.    Belgium                              7.3.    Norway
2.1.   USA (Top Country)                              5.4.    Iceland
                                                      5.5.    Ireland                              7.4.    Sweden
2.2.   Canada
                                                      5.6.    Italy
                                                      5.7.    Netherlands                          8.      Asia-Pacific              110 - 130
3.     Latin America           22 - 26
                                                      5.8.    Portugal                             8.1.    Japan (Top Country)
3.1.   Brazil (Top Country)
                                                      5.9.    Spain                                8.2.    South Korea (Top Country)
3.2.   Argentina
                                                                                                   8.3.    China (Top Country)
3.3.   Mexico                                         6.      Eastern Europe             58 - 85   8.4.    India (Top Country)
3.4.   Uruguay                                        6.1.    Croatia                              8.5.    Australia
                                                      6.2.    Czech Republic                       8.6.    Hong Kong
4.     Central Europe          27 - 35                6.3.    Estonia
                                                      6.4.    Greece                               8.7.    Malaysia
4.1.   Germany (Top Country)
                                                      6.5.    Hungary                              8.8.    Saudi Arabia
4.2.   Austria
                                                      6.6.    Latvia                               8.9.    Singapore
4.3.   Switzerland
                                                      6.7.    Lithuania                            8.10.   Taiwan
                                                      6.8.    Poland                               8.11.   Thailand
                                                      6.9.    Romania                              8.12.   UAE
                                                      6.10.   Russia
                                                      6.11.   Slovakia
                                                      6.12.   Slovenia
                                                      6.13.   Turkey
                                                      6.14.   Ukraine




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Management Summary (1 of 6)
North America
 “Apparel and Jewelry” was the product category with the highest share of female online buyers (71%) in the US in 2010, followed by “Toys and
  Hobbies” (67%) and “Home and Living” (62%).
 In the US, the top category in terms of online sales share in 2009 was “PCs” (57%), followed by “Software” (52%) and “Music” (40%), with “Grocery”
  having the smallest share of online sales (1%).
 33% of Canadian online shoppers bought “Clothing, Jewellery and Accessories” online in 2009, up from 29% in 2007. This product category is only
  surpassed by “Travel Services and Arrangements” (49%), “Other Entertainment Products” (40%) and “Books, Magazines and Online Newspapers”
  (35%).


Latin America


 In Brazil, “Appliances” were the best-selling category in B2C E-Commerce with 13% of total share in the first half of 2011, followed by “Computers”
  (12%) and “Health, Beauty and Medications” (11%).
 “Travel & Tourism” (ARS 1700 million) was the most valuable online product category in Argentina in 2010, followed by “Electronics” (ARS 900
  million) and “Food, Drinks and Cleaning Agents” (ARS 570 million).
 “Airline & Bus Tickets” (16%) was the most popular product category in Mexico in 2010, followed by “Entertainment Tickets” (9%) and “Hotel
  Reservations” (8%).
 “PC Accessories” (29%) were the most purchased product in B2C E-Commerce in Uruguay, followed by “Electronics” (28%) and “Furniture” (23%),
  in 2010.




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Management Summary (2 of 6)

Central Europe

 33% of German individuals bought “Clothes, Sports Goods” online in 2010, while 29% purchased “Books/Magazines/E-Learning Material”.

 In 2010, of those individuals buying “Clothes, Sports Goods” online in Germany, 54% were aged 25-34, compared to only 9% of those aged 65-74.

 Measured in terms of the number of online shoppers, books were most popular in Germany in 2010, with 19 million online shoppers, taking the top
  spot in all age groups above 20.

 In 2010, the most ordered products in Austria were “Books, Magazines, Newspapers, E-Learning” (44%) followed by “Clothing, Sports Equipment”
  (42%) and “Travel and Accommodation (39%).

 Both for the age group 16-34 and Austrian women in general, “Clothing, Sports Equipment” constituted the most popular product category in 2010.
 45% of Swiss shoppers planned to buy “Books” online between April and September 2010, 41% wanted to buy “Flight Tickets” in the Internet, and
  35% had plans to buy clothing.


Western Europe
 In 2010, 46% of individuals aged 25-34 bought “Clothes, Sports Goods” online in the UK.
 57% of female and 46% of male UK online shoppers ordered “Clothes, Sports Goods” online between January and March 2010, followed by “Films
  and Music” with 46% and 48%, respectively, which 50% of all respondents aged 25-44 bought.
 In August 2010, British online shoppers spent on average GBP 67 for “Clothing”, about half of the online spending for “Groceries” (GBP 129). Most
  money was spent on “Electronic Equipment” with GBP 156 on average.
 In 2010, 48% of the French population aged 25-34 ordered “Clothes, Sports Goods” online, while 34% ordered “Household Goods” and 20%
  purchased “Books, Magazines and E-Learning Material”.
 “Travel/Tourism” (58%) was the most popular category in 
				
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Description: 1.) Key Findings - North America: “PCs” were the leading B2C E-Commerce product category in terms of online sales in 2009, followed by “Software”, “Music” and “Peripherals”. In Canada, “Travel Services and Arrangements”, “Other Entertainment Products” and “Books, Magazines and Online Newspapers” were leading. - Latin America: In Brazil, “Appliances” were the category with the highest share of B2C E-Commerce sales in the first half of 2011, followed by “Computers” and “Health, Beauty and Medications”. In Mexico, the most popular product categories were “Airline & Bus Tickets” and “Entertainment Tickets”. - Western Europe: In terms of average online spending per head, “Electronic Equipment” was the leading product category in the UK in 2010, followed by “Grocery” and “Home and Garden”. - Eastern Europe: In advanced Eastern European markets such as Russia and Poland, “Books” were a leading product category. “Tickets for Events” were a leading product category within B2C E-Commerce in smaller Eastern European countries, such as Estonia, Latvia and Lithuania. - Asia: In South Korea, “Clothes, Fashion related Goods” are a leading product category within B2C E-Commerce. In 2010, the category accounted for more than 15% of total B2C E-Commerce sales. 2.) About our Reports - Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions - yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. - The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. - Our international employees research and filter all sources and tran
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