India B2C E-Commerce Report 2011

Document Sample
India B2C E-Commerce Report 2011 Powered By Docstoc
					                                                    Provided by

RESEARCH ON INTERNATIONAL MARKETS
    We deliver the facts – you make the decisions




                                                              December 2011
                                   RESEARCH ON INTERNATIONAL MARKETS
                                            We deliver the facts – you make the decisions




PREFACE
Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions.

A list of advantages
    yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As
     a result companies get a precise and unbiased impression of the market situation.
    The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry
     and trade associations, business reports, business and company databases, journals, company registries and news portals.
    Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the
     original studies is correctly interpreted.
    yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually
     adapted.
    If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.


Terms of use and copyright conditions
    This report is copyrighted. All rights reserved and no part of this report may be reproduced, stored in a retrieval system or transmitted in any form
     without the prior permission of the publishers.
    The information in this report does not constitute the provision of investment, legal or tax advise. Any views expressed reflect the current views of
     the original authors, which do no necessarily correspond to the opinions of yStats.com GmbH & Co. KG.
    The information in this report is provided for informational purposes only and without any obligation, whether contractual or otherwise. No warranty
     or representation is made as to the correctness, completeness and accuracy of the information given or the assessments made.
    We have taken every precaution to ensure that details provided in this report are accurate. The publishers are not liable for any omissions, errors
     or incorrect insertions, nor for any interpretations made from the document.



    © Copyright 2011. yStats.com GmbH & Co. KG, 22765 Hamburg, Germany.



                                                                                                                                                       2
                                        RESEARCH ON INTERNATIONAL MARKETS
                                                  We deliver the facts – you make the decisions




Table of Contents
1.   Management Summary

2.   Trends
     • B2C E-Commerce Trends in India, 2011
     • Most popular Internet Activities in India, in %, Q2 2011
     • Payment Methods Ever Used and Most Used in India, in % of Online Shoppers, 2009
     • Reasons for not Shopping Online in India, in % of Internet Users who do not shop Online, in 2009
     • Breakdown of the Audience of Coupon Websites in India, by Gender and Age, in %, June 2011

3.   Sales
     • B2C E-Commerce Sales in India, in INR billion, 2011 & 2015f
     • B2C E-Commerce Sales in India, in INR billion, 2007-2011f
     • Breakdown of B2C E-Commerce Sales in India, into Travel and Products, in %, December 2011f

4.   Shares
     • Share of B2C E-Commerce on total Retail Sales in India, in %, 2007-2011f

5.   Products
     • Major Product Categories in B2C E-Commerce in India, in % and INR billion, 2009
     • Most popular Products and most popular Travel Products in India, in %, Q2 2011
     • Reach of Retail Subcategories in India, in %, March 2011

6.   Users / Shoppers
     • Number of Internet Users in India, in millions, 2010 & 2015f
     • Number of active Internet Users and Number of Internet using Households, in millions, 2010 & 2011
     • Share of Internet Users, by Access Device, in %, 2010 & 2015f
     • Number of Online Shoppers and People who searched for Information online in India, in millions, 2009

7.   Players
     • Leading B2C E-Commerce Players in India; by Unique Visitors and Audience Reach, October 2011
     • Facts about Homeshop18.com
     • Facts about Letsbuy.com
     • Facts about Shopping.indiatimes.com
     • Facts about Shopping.rediff.com
     • News about the Launch of Amazon in India, 2011
     • News about Indian E-Commerce Firms Inkfruit, Engrave and Pipal, June 2011
     • News about Shopping Club Brandmile, 2011
     • News about Carrefour India, 2011
     • Leading Coupon Sites in India by Unique Visitors, in thousands, June 2011
     • News about Snapdeal.com, 2011
     • News about Groupon India, 2011
     • Leading Online Travel Web Sites in India, by Unique Visitors, in thousands, April 2010 & April 2011


                                                                                                              3
                      RESEARCH ON INTERNATIONAL MARKETS
                          We deliver the facts – you make the decisions




Table of Contents



       1.   Management Summary                                            04 - 05

       2.   Trends                                                        06 - 12

       3.   Sales                                                         13 - 16

       4.   Shares                                                        17 - 18

       5.   Products                                                      19 - 22

       6.   Users / Shoppers                                              23 - 27

       7.   Players                                                       28 - 43




                                                                                    4
                                   RESEARCH ON INTERNATIONAL MARKETS
                                           We deliver the facts – you make the decisions




Management Summary
Trends
 Indian online shops have to take into consideration the average Indian’s hesitation to online shopping. One of the major challenges long faced by e-
   commerce portals is to meet the need of Indian customer to touch-and-feel a product before purchase.
 In the second quarter of 2011, “Search and buy non-travel products” was the second most popular Internet activity in India, with 76%. “E-mailing”
   was the most popular Internet activity, with 95%.


Sales & Share
 B2C E-Commerce sales in India are expected to reach INR 27 billion in 2011, up from INR 20 billion in 2010.
 In 2011, the share of B2C E-Commerce (products only) on total retail sales in India is expected to reach 0.08%, up from 0.07% in 2010.


Products
 In the second quarter of 2011, “Mobile phones & Accessories“ was the leading product category in B2C E-Commerce in India, with 56% of online
   shoppers.
 “Computer Software” (17%) was the retail subcategory with the highest audience reach in India in March 2011.


Users & S
				
DOCUMENT INFO
Shared By:
Stats:
views:60
posted:1/3/2012
language:English
pages:44
Description: 1.) Key Findings • The number of Indian Internet users is expected to reach more than 230 million in 2015, accounting for almost 20% of the total population. • Indian online shops have to take into consideration the average Indian‘s hesitation to online shopping. One of the major challenges long faced by E-Commerce portals is to meet the need of Indian customers to touchand-feel a product before purchase. • “Computer Software“ was the retail subcategory with the highest audience reach in India in March 2011, followed by “Consumer Electronics“ and “Computer Hardware“. • Homeshop18.com was the leading B2C E-Commerce player in India in terms of unique visitors in October 2011, followed by Letsbuy.com, Shopping.indiatimes.com and Shopping.rediff.com. • In June 2011, Snapdeal.com was the most popular coupon website in India, followed by Dealsandyou.com, Mydala.com and Sosasta.com. 2.) About our Reports - Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions - yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. - The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals. - Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
BUY THIS DOCUMENT NOW PRICE: $2100 100% MONEY BACK GUARANTEED
PARTNER yStats.com