Japan B2C E-Commerce Report 2011 by Ystats

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RESEARCH ON INTERNATIONAL MARKETS
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                                                              December 2011
                                   RESEARCH ON INTERNATIONAL MARKETS
                                            We deliver the facts – you make the decisions




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                                 RESEARCH ON INTERNATIONAL MARKETS
                                         We deliver the facts – you make the decisions




Table of Contents
1.   Management Summary

2.   Trends
     • Home-Shopping and B2C E-Commerce Trends in Japan, 2010
     • Post Earthquake B2C E-Commerce Trends in Japan, 2011
     • Japan’s Top Site Categories, in % of Total Audience Reach, January 2011
     • Top Global Markets for Blog Category Usage, incl. average Minutes per Visitor and Percent Reach of Unique Visitors, June 2011
     • Usage of mobile Devices in Japan, United States and Europe, in % of Subscribers, June 2010

3.   Sales
     • B2C E-Commerce Sales in Japan, in JPY trillion, 2006-2010
     • B2C E-Commerce Sales in Japan, in USD billion, 2010 & 2015f
     • B2C E-Commerce Sales of Fashion in Japan, in USD billion, 2009, 2010 & 2015f

4.   Shares
     • B2C E-Commerce Share on total Retail Sales in Japan, in %, 2006-2010

5.   Products
     • Products purchased Online in Japan, in %, 2010

6.   Users / Shoppers
     • Internet Users in Japan, in millions and in % of Country Population, 2007-2010
     • Internet Users in Japan, in millions and in % of Country Population, 2010 & 2015f
     • Total Broadband Subscribers in Japan, compared to Germany, USA and the OECD, 2006-2010
     • Broadband Subscribers per 100 Inhabitants in Japan, comp. to Germany, USA and OECD Average, 2006-2010
     • Broadband Subscribers in Japan, by Access Technology, compared to the OECD Average in %, 2010
     • Online Shoppers in Japan, in millions and in % of Internet Users, 2010 & 2015f

7.   Players
     • Japan’s Top Retail Sites, by Number of Unique Visitors, in millions, January 2011
     • Leading B2C E-Commerce Players in Japan; by Unique Visitors and Audience Reach, September 2011
     • Facts about Rakuten.co.jp
     • News about Rakuten.co.jp, 2011
     • Facts about Amazon.jp
     • Facts about Nissen.jp

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                      RESEARCH ON INTERNATIONAL MARKETS
                          We deliver the facts – you make the decisions




Table of Contents



       1.   Management Summary                                            04 - 05

       2.   Trends                                                        06 - 11

       3.   Sales                                                         12 - 15

       4.   Shares                                                        16 - 17

       5.   Products                                                      18 - 19

       6.   Users / Shoppers                                              20 - 26

       7.   Players                                                       27 - 34




                                                                                    4
                                  RESEARCH ON INTERNATIONAL MARKETS
                                          We deliver the facts – you make the decisions




Management Summary
Trends
 Japanese consumers are increasingly shopping from home via the Internet instead of catalogs and television as smartphone use continues to climb.
 In 2010, total mail-order and B2C E-Commerce sales in Japan registered its 12th straight year of growth.
 In January 2011, 82% of the Japanese Internet audience visited “Retail” websites.
 Japanese Internet users spent most time on blogs worldwide in June 2011, as the average blog visitor spent more than 1 hour visiting blogs.
 In Japan, 75% of mobile subscribers used mobile media, and 7% accessed online retail via their mobile phone in June 2010.

Sales & Share
 B2C E-Commerce sales have increased in Japan to JPY 7.8 trillion in 2010, growing by +16% compared to 2009 (JPY 6.7 trillion).
 B2C E-Commerce sales of fashion in Japan are expected to increase to JPY 950 billion in 2015, up from JPY 470 billion in 2010.
 The share of B2C E-Commerce on total retail sales in Japan reached almost 6% in 2010, up from 5% in 2009.

Products
 In 2010, “Books” (25%) was the most successful product category in B2C E-Commerce in Japan, followed by “Clothes” (13%), “Music” (9%) and
   “Travel” (9%).

Users & Shoppers
 The number of In
								
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