3 Easy Promotion Steps Participation Guide
1. Coordinate a local group to do a
public benefit fair or some other kind of Decide what promotional event you want to ICR’s
event. Establish certain areas of respon- organize and participate in.
sibility that can be delegated to others, 1. Set a date for your event. Tenth Annual
but establish a key person to oversee 2. Budget. Include all materials, printing
the projects. and mailing, any worker’s fee, rental
space, licensing, and advertising. Allow
more money in your budget than you
2. Contact local media and inform them think you will spend.
about World Reflexology Week and what 3. Time. Give yourself enough time to pre-
local activities are planned. This can be pare, properly promote and operate your
done through news releases, try to event smoothly. Mistakes happen when
schedule an interview with the media - people get rushed.
television or radio, submit an article to 4. Promotional Materials. Print enough
the newspaper or local magazine, vol- promotional materials, (posters, coupons,
unteer your time to a special public business cards, etc).
event planned that same week. 5. Event Materials. Have all the supplies
you need for your event: tables, chairs,
blankets, sheets, towels, hand cleaners,
3. Establish a reflexology network and
have several reflexologists do a joint ad
flyers, booths, food and beverages, etc.
6. Licensing. Have the proper licensing
in the newspaper offering a discount for
required to operate your event.
7. Space. Allow yourself enough space for
the public to move freely during your event.
8. Advertise your event in local newspa-
Why get involved? pers, magazines, radio, television, com-
munity bulletin boards, markets and local
Exposure! A successful business is 10. Workers. Make sure you have enough
based upon filling a need and marketing people to help your event run smoothly.
that service. Participation in community 11. Take pictures of your community event
events is an excellent way to: and reflexologists working on the public.
September 18-25, 2011
12. Document all you do and write up a re-
Gratification! Feel satisfied knowing port detailing the event, the names of
you have joined together with reflexolo- local reflexologists who participated, the
gists worldwide to spread the benefits of group to whom your services were pro-
reflexology… for a healthier world. vided, the size of the event, and the re-
sponse from the community. Send a copy
of the report to ICR.
Global Awareness World Reflexology Week Participation Guide
The following is a guide for promotional ideas to help promote World Reflexology Week.
Together we can promote greater public Remember to promote your events with the local media (newspapers, magazines, radio, television, etc).
awareness of reflexology around the globe.
The International Council of Reflexologists
has developed this promotional package for Demonstrations. Set up a small booth or work give a hands on demonstration.
its members and reflexology organizations area and give 10-15 minute sessions in places
world wide to celebrate World Reflexology like: Athletic Fundraisers: Volunteer your services
Week, the last full week of September each health food stores for the athletes that participate in charity events
year. health and fitness clubs like road races, bike races and walk-a-thons.
shopping centers Senior Citizens: Volunteer your services at
book stores senior centers, assisted living facilities & nursing
To spread public awareness will require an coffee shops homes.
active participation from ICR members. The
benefit of this awareness is beneficial for Pre-arrange special sessions of 10-30 minutes Environmental Support: Donate a percentage
everyone. with local groups, organizations, businesses and of your income & solicit funds to benefit a local
events in advance, like the following: environmental cause.
police, fireman or rescue teams Local Charities: Look for local events to pro-
It will generate more health conscious minds, mote awareness of the healthy benefits of re-
a greater understanding for holistic and
women’s or homeless shelters flexology. Offer your services for free to local
complementary health care, and more charities, donate proceeds or give relief to care
hospices for the terminally ill
successful businesses for today’s profes-
veteran’s hospitals givers.
spas, resorts or hotels
bed & breakfasts Referral Special: Offer client incentives to
corporate business (for employees) refer new clients during World Reflexology
college campuses Week.
We hope you will plan at least one activity local tourist attractions
and schedule it sometime during the last fund-raisers (races, walk-a-thons) Collect donations: Coordinate volunteer
week of September so you can be part of this cultural events efforts to collect donations and useful items
global awareness. Help spread the good local mum’s club, etc.
news about the benefits of reflexology!
Have an Open House Day to show the public
your office. Have some healthy food & bever- Give away inexpensive marketing items
ages, plenty of literature on reflexology and your that are related to reflexology and have
practice, and give out discount coupons. your business information (name, phone,
address) on it.
Give a Seminar on reflexology to educate the
public about the benefits. Hand out flyers and