A culture of Innovation
Maxine Fassberg
Intel Corporation
Kiryat Gat F28 Plant Manager
VP Technology Manufacturing Group
Intel's global operations
Germany Nizhny &
Ireland United Kingdom
Design Center Moscow
Fabrication Test
Hudson Sales & Design Center
Systems Sales & Marketing
Fabrication Marketing Sales &
Washington Marketing
Systems PRC
Manufacturing Assembly/Test
SW Design Center
Utah Sales & Marketing
Development
Center
Oregon
Japan
Design Center
Sales & Marketing
Fabrication
Systems
Hong Kong
California Sales & Marketing
Design Center Israel
Fabrication
Sales & Marketing
4 Design Centers Philippines
& 2 Fabs Assembly/Test
Arizona New Mexico Costa Rica India Malaysia
Design Center Fabrication Assembly/Test`Design Center Assembly/Test
Fabrication
Assembly/Test
Intel Israel is a recognized leader in product
innovation and manufacturing efficiencies
Intel Israel on the map
Intel Haifa
Intel Israel’s main development center, engaged
in hardware and software development
(8087, E-net, Pentium MMX, Centrino)
The marketing and sales
Yokne’am center of intel Israel
Oplus – Yokne’am
Digital Home Components Intel Petach Tikva
Ra’anana
Development center for components for
Ra’anana the cellular telephone and hand-held
Silicon Solutions for computer industry (Manitoba, 3G)
wireless networking
Yakum
Hardware component
development center
Intel Jerusalem
Production plant focusing
For network and on micro-controllers (80386, 80486,
Communication Automotive, MEMS, Photonics)
Components
Intel Kiryat Gat
Production plant for 0.18 micron
technology components (Pentium III,
Pentium IV, Chip Sets, Communication)
• 5,800 employees today which is 10% of
Israel electronics and information industry
Intel Israel is a recognized leader in product innovation and manufacturing efficiencies
Total
Intel exports Total Intel
From Israel investments
in Israel
$11.63B
$3.0B
Total
government
grants to Intel
$0.8B
Fab28 forecasted investment is $3.5B
until end of 2009
Innovation
• Can’t make a right hand turn with a
foot on the breaks
• Stop saying either/or - say AND!
• Most companies are built for
perpetuation and optimization, not
innovation
It’s no use to stop at
Continuous
Improvement,
Edison recognized the difference!
canion
How Deep Is Your
Canyon ?
Radical Innovation
Products Processes
• Transistor • Amazon.com
• PC • E-Bay
• Airplane • Boeing 777
• Telephone • 6-Sigma
• Cinema • South West
Radical Innovation:
Move data, DIFFERENTLY
40th Anniversary of Moore’s Law
10.0µ 6.0µ 3.0µ 1.5µ 1.0µ 0.8µ 0.6µ 0.35µ 0.25µ 0.18µ 0.13µ 90nm 65nm
Next Generation Desktop Processors
Pentium 4
Pentium III
Pentium II
Pentium®
Intel486™
Intel386
286
8088/8086/8085
8080
4004/8008
Innovation-Enabled
Technology Pipeline
30 nm
50 nm 20 nm 10 nm
35 nm
SiGe S/D
5 nm
Strained SiGe S/D
Silicon Strained Metal Gate
Nanowire
Silicon Tri-Gate 5 nm
High-k
Si Substrate S D S
III-V
G
Carbon
Nanotube FET
Future options subject to change
Source: Intel
Providing the
Capabilities
Change the Lens-
NOT the
infrastructure
• Square Watermelons
• Wheels on Luggage
• Lettuce in the bag
Radical Innovation
In a non- linear world
only non - linear
ideas create new
wealth
Swatch:
Swiss watch capabilities,
Milan Design, Lego plastics-
taking ideas from different areas and
recombining them
Reinventing the Experience
Positive Negative
• Empowered • Bored
• Respected • Confused
• Valued • Misinformed
• Informed • Mistrusted
• Trusted • Ignored
• Confident • Helpless
• Involved • Alone
• Amused • Belittled
• Empowering the Others to Act
– Getting rid of blockers
– Changing systems or structures that seriously
undermine the change vision
– Encouraging risk taking and nontraditional
ideas, activities and actions
• Creating Short terms wins
– Planning for some visible performance
improvements
– Creating those wins
– Visibly recognizing and rewarding people
who made the wins possible
Innovation and Bureaucracy
Creativity Bureaucracy
Agile Slow
Untested Robust
Exciting Frustrating
Leading edge Obsolete
Rapidly rewarding In for the long haul
Changing Stable
Internet Committees
State-of-the-art Supported
Innovative Dull
Dangerous Enabling
Innovation and Bureaucracy
BeeCat
Agile Robust
Exciting In for the long haul
Leading edge Stable
Rapidly rewarding Internet
Committees Supported
State-of-the-art Enabling
Innovative
Getting Beyond the Incremental
Live in the
customers skin
Sponsor creative
thinking
Make our processes
innovation-friendly
Get out of your canyon