Spiritual_Marketing_7_Truths

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Spiritual_Marketing_7_Truths
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Spiritual marketing: The 7 Spiritual Truths of Marketing is an inside guide to marketing and includes the introduction to the full version of the book available at www.theresultsacademy.com

The 7 Spiritual Truths of Marketing



(An “Inside” guide to promoting

your own business)









SNEAK PEEK

Version 2.1a



By







Fraser J. Hay

September, 2009





The 7 Spiritual Truths of Marketing -1-

Acknowledgements



I’d like to thank Elsabe Smit for giving me the

encouragement & inspiration to be the real me 24

hours a day (even when I’m sleeping), Stewart

Chalmers for challenging my thinking, every step of

the way, Marcus Cauchi for getting me out of

hibernation, Andrew Horder, for the clarity in

trying to understand the workings of my fellow man.



I’d also like to thank the hundreds of delegates who

have attended my Results Coaching Programme

whom I share all my applied learning with and for

giving me the opportunity to share my passion. The

letters and emails continue to arrive each day, from

the feedback of people who have read, and applied

the concepts I share in the following pages and on

our advanced programme.



I’d also like to thank Wendy, who after 21 years of

marriage, 5 kids, 2 dogs, 2 cats and a “herd” of

chickens not only puts up with my mad ramblings,

but offers her 100% support in everything I choose

to Be, Do and Have.







Fraser J. Hay

September, 2009



The 7 Spiritual Truths of Marketing -2-

Contents



2. Acknowledgements



4. Introduction



27. Truth No. 1



41. Truth No. 2



57. Truth No. 3



70. Truth No. 4



82. Truth No. 5



93. Truth No. 6



105. Truth No. 7



121. Abundance



130 The A-Z “Inside” Guide

to Spiritual Marketing



162 How to manifest real results

with your marketing

The 7 Spiritual Truths of Marketing -3-

Introduction



Can you make everyone like you, when it

comes to doing business with you?

Perhaps not, but you can take away every

reason for them disliking you.



Everyone has their detractors and everyone

has different opinions, likes and dislikes. I met

a life coach recently, who said it was their

mission in life "to be loved by everyone." I

thought how ironic, how selfish, how

disappointed they were going to be.



Wouldn't you think?



I could almost understand "to love everyone",

by accepting their faults etc, but the more I

thought of Mr. Life Coach, the more I thought,

"Blimey you've got it the wrong way round

mate".



POINT 1 - SELFISH MARKETING



In my book he was breaking the #1 principle of

marketing by committing "selfish marketing".

Quite often when people want more business

The 7 Spiritual Truths of Marketing -4-

or need more business, they can come across

as selfish, needy even desperate on occasion.

They end up focussing all their attention on

themselves (not the prospect), and crikey Mr.

Life Coach spoke for about 10 minutes not

asking a single question about me. Hey that's

fine, but crikey, as a 2 way communication

device he was stuck on transmit. He needed to

start taking an interest in others, instead of

focussing on himself.



With the “7 Spiritual truths of Marketing”, you

will discover it’s all about focussing on what

other people want – and what it is you already

have that you can offer them.



POINT 2 - IT'S ABOUT GIVING, NOT

RECEIVING



He said he wanted to be loved. He wanted the

attention, he wanted to "receive" it not give it.

He never actually said what he was giving in

exchange, or giving from the outset. He never

actually said what he was offering, giving or

doing in advance of receiving the praise, love

and admiration he wanted. "I am the best" he

Said. (OK that may sound good as some self



The 7 Spiritual Truths of Marketing -5-

talk as he stands naked in front of a full length

mirror, shaving body hair off parts of his body,

but hey, I'm not convinced…..yet). I still wasn't

71% convinced that he knew what problems,

pains, and frustrations he was fixing for clients.

In fact, in our total conversation he never

mentioned a single problem that he actually

fixes or helps clients with. It was very loose -

"achieve success".





With the “7 Spiritual truths of Marketing”, you

will discover it’s all about giving, not receiving

to help you create the abundance you long for.





POINT 3 - SELF RESPECT IS WORTH MORE

THAN POPULARITY



I could understand that if you are nice, polite

and considerate to others in your own dealings

with them, they might not like you, but it

would be impossible for them to "dislike" you. I

am also of the opinion, that the real pay back

in life comes from the end of the second mile,

not the first and it helps to focus your attention

on the other person, not yourself.



The 7 Spiritual Truths of Marketing -6-

The value for yourself (and others) I think

comes from influencing others to be more

productive, more fulfilled, even more happier,

by rendering good service and delivering on

your promises. Self Respect means far more to

me than popularity.



Don't get me wrong, I liked him; I think I do,

but will "everyone"? - I'm not so sure. The

word "marmite" comes to mind, which I'm sure

can be said of a lot of people (myself included.)

but I think its those that do more and give

more, will receive more and not the other way

around. As you go about your business,

you will discover that the world is full of

cynical, pragmatic, mistrusting people who

don't suffer fools gladly, for many people will

mistrust your motives, until they are convinced

of your consistent and sustained positive

actions and your sincerity in your offers of

assistance in the service you provide.





With the “7 Spiritual truths of Marketing”, you

will discover a greater, deeper understanding

of the universal principles that will guarantee

your progress and future marketing success.



The 7 Spiritual Truths of Marketing -7-

Many people won’t do business with you until

they know, like and trust you. And that’s my

first port of call on this journey of helping you

to take your marketing to a whole new level.



You need to start having both a deeper and

wider perspective of all things marketing, and

it starts with the term – “Know, Like & Trust”.



Reading the following is one thing, but if

it resonates with you, strikes a chord,

makes sense, or "feels" right, then

perhaps it really is time for you to start

experiencing some major marketing

breakthroughs of your own.



Know / Knowing



Are you busy trying all sorts of weird and

wonderful marketing tactics, strategies such

as networking, SEO, blogging, even attending

workshops or exhibitions in an attempt to get

"Known" for what you do and what you have

to offer. The problem for many is that when

there is a problem with their life, business or

marketing - they just don't know what it is

or why. No matter what they try, it just



The 7 Spiritual Truths of Marketing -8-

doesn't seem to work. Their sales pipeline is

non existent. They're not getting the traffic to

their website. People are not paying them the

amount they want for their daily rate. The list

goes on. Quite often they are having more

arguments with loved ones, and quite often

about money. (That elusive commodity many

use to wrongly decide whether they are in a

prosperity consciousness or a poverty

consciousness.)



Is something not working with your

marketing and do you KNOW what it is?



Quite often we are simply dealing with the

symptoms, or effects of bad, poor or selfish

marketing, instead of identifying the root

cause, and addressing the marketing issues,

challenges, and obstacles that hold us back

and are preventing us from achieving the

results we want. I had an accountant chap

who came to me for marketing advice, who

said he was unsure why his marketing wasn't

working. Now the funny thing about

accountants (and most service based

professionals) is that many of them think

selling or marketing is beneath them.



The 7 Spiritual Truths of Marketing -9-

They tend to treat marketing consultants or

sales executives with the contempt they think

they deserve. Their thoughts of an accountant

performing marketing or selling their wares

conjour up images of second hand car sales

men, direct insurance types or snake oil

salesmen.



Many service based professionals view

the art of selling or marketing as

something beneath them, or a waste of

their invaluable time and superior

intellect. Its more common than you think,

across many fields and disciplines - the actor

who wont go to auditions, the out of job chief

executive wont go to interviews, the athlete

who wont train or practice, and the business

professionals who won't sell, are all being

held back by one thing - their ego.



Their ego is controlling their life, their

decisions, and quite often prohibiting them

from seeing the wood for the trees. They

simply don't "KNOW" why things aren't

working, and that's why a simple marketing

audit is very powerful, for it allows the

individual to recognise the situation they are



The 7 Spiritual Truths of Marketing - 10 -

really in, and allows them to take control of

their situation. David completed my FREE 3

minute marketing audit, and discovered 29

separate marketing issues, challenges and

obstacles that were holding him back and

preventing him from achieving the results he

wanted. What astounded him, was that he

was completely unaware of 24 of those

issues or factors - He simply didn't know

how much "resistance" he was facing or

why, but he did now.



When we identify the resistance in our life or

business, and are able to address or eliminate

the root causes, it permits an incredible new

flow of energy to be released. This new flow of

energy can manifest itself in a "eureka"

moment or an "aha" moment, or several of

them. You begin to trust your intuition or

gut instincts better, some amazing

revelations appear before you, and you

have a greater sense of "knowing" what

you should be doing and why. Identifying the

issues, challenges and obstacles that are

holding you back and preventing you from

manifesting the results you want, can often

result in much needed clarity, and some cases



The 7 Spiritual Truths of Marketing - 11 -

this can also result in a real "aha" moment

when the individual begins to realise, they

haven't been on the right path, doing the right

things or doing what they want to do, they've

been doing certain things in certain ways just

to survive financially. With fire in your belly

and a new lease of life, you will want to fire up

your levels of desire and set new objectives.



All of a sudden, for many people, a marketing

audit can help them to realise they haven't

been in their "flow" for an extended period of

time, and that they have been focussing on all

the wrong things. For many they begin to

sense a bigger picture, or vision what it is they

really want to be, do or have. They begin to

experience a sense of knowing, a sense of

purpose and that they themselves must

change in order to change their circumstances

for the better. That sense of knowing can

often be interpreted that they feel they

have something much greater to offer, as

part of a bigger picture.



Alas, for many, stuck in the daily treadmill of

life, who don't take time to do a marketing

audit, they don't experience that new inspired,



The 7 Spiritual Truths of Marketing - 12 -

fired up feeling of enthusiasm, belief and hope

for the future, or how they can contribute in

their small way to the much bigger picture or

recognise the phenomenal amounts of

opportunities that exist now, in real time

in their reality. (Opportunities that enable

them to shine, and excel at what they offer

the world.) They remain trapped by their ego,

oblivious to the real issues that are causing

them to remain trapped in their poverty

consciousness. They have no sense of

Knowing who they really are, what to do, or

why they're "here".



Like



Many professional service providers often have

worked for many years in corporate life,

they're often very technically minded, very

analytical, and often have a very strong

academic background. They are often from a

middle management background, used to

having their leads provided for them, a full

expense account, and many never having

been held accountable, being allowed to

"coast" throughout their career.





The 7 Spiritual Truths of Marketing - 13 -

They simply don't like to be challenged or

be held accountable, and dare I say it -

they like to have an easy life. Quite often

their values are completely different from that

of their customers and prospects, and quite

often they don't actually know what it is their

prospects and clients really like, or more

importantly - want.



Because many professional service

providers don't like "marketing", they

often have had no formal training or

education in sales or marketing. Many

don't know simple things like the Life Time

Value of a customer, Cost per sale, cost per

lead or which low cost or no cost offline and

online tactics they could use to generate

leads, enquiries, referrals and sales.



Many are simply ignorant of such matters,

because marketing is one of those things that

they haven't "liked" up until now and it gets

worse.



The feeling of not liking marketing can

often be reflected in the way they market

themselves on appointments at



The 7 Spiritual Truths of Marketing - 14 -

networking events, and becomes

apparent via their lack of enthusiasm,

and passion for what they offer.



That lack of enthusiasm is not only picked up

and interpreted by potential prospects and

partners, it is magnified by the fact that they

actually need more business, and could be

now making them come across as "needy,

desperate or skint" and putting prospects

off. (And they wonder why it’s not working )



They need to like what it is they do, they need

to love what it is they offer, and they need to

ooze enthusiasm and passion for what it is

they have. If they don't, then no amount of

money is going to make them happy. They

need to like themselves, and be comfortable

and happy doing what they want to do. If

they're doing what they have to for financial

reasons, then perhaps it is time for them to

read the "7 spiritual truths of marketing"

or at the very least conduct their own

marketing audit or situation analysis.



Quite often, when we don't like something or

someone, it's down to perception or our own



The 7 Spiritual Truths of Marketing - 15 -

set of values, for we have a bad habit of

comparing people, situations, and events on a

most frequent basis. In "truth No. 7" we talk

about how people tend to walk into our lives

and business regularly, and many of them

have a definite purpose or message for us.



However, for many potential prospects,

partners or associates we come across in our

daily prospecting or marketing they can act as

a mirror and we have a tendency to mistrust

or simply not to like them.



The reason for this is like a mirror they reflect

the opposite of us, and what they are

subconsciously telling us is that we need to

change, for we can identify something in

them that we don't like, which is more often

than not, a weakness in our own skill set or

behaviour set that we know we lack. In other

words, people we can often come across in

business can unwittingly or unknowingly

amplify our failings and weaknesses without

them having to say a word, and we don't like

it.



Here are a few examples of what I mean



The 7 Spiritual Truths of Marketing - 16 -

• An accountant hates public speakers

• A consultant hates marketing consultants

• An IFA hates graphic designers

• A life coach hates sales people

• A salesman who hates accountants



I'm sure you get the idea. When we don't like

someone, it's perhaps the universe telling us

that there's actually something in ourselves

we don't like, and that something may be the

key to unlocking some major breakthroughs in

our life or business, as we may be lacking a

particular skill or behaviour. A quick way to fix

this is training, and the acquisition of new

skills and knowledge to fill those gaps.



Trust



Ah this is an interesting one. Prospects are

often mistrusting towards potential suppliers

for they may never have heard of them

before, or simply lack confidence in some way.

Stop and think. Maybe, just maybe trust isn't

there because there's something they don't

like about the supplier. Maybe just maybe, the

supplier does something that reminds the

buyer of something they don't do or perhaps



The 7 Spiritual Truths of Marketing - 17 -

need. Perhaps the buyer is reminded of a

weakness they have by the supplier, and they

don't like it - and that's the real reason why

they are being "mistrusting".



We can often be mistrusting towards

others when we don't understand why

certain people behave in a certain way

and we question their motives or

"intention". Once we understand the

intention behind someone's actions everything

becomes a lot clearer, but quite often we

simply don't give people the opportunity or we

don't take enough time to try and understand

them, what they offer or what they're trying to

achieve. More importantly, how can we

help them to achieve what they want, and

help ourselves at the same time?

Sometimes it's not about taking someone's

word or about trusting them, perhaps its all

about you, finding the real you, and what it is

you really want and can give to others.



Perhaps its about knowing and trusting

yourself to do what you want to do, and

recognise what you need to do, or

perhaps you need to have more faith and



The 7 Spiritual Truths of Marketing - 18 -

belief in your own knowledge, skills and

solutions you have in order for people to

trust you. Maybe the problem is inside of

you - not them. We don't like looking in the

ugly mirror, and sometimes potential suppliers

can scare us or un-nerve us, for we know that

they speak the "truth" when they tell us how

big a problem is or how much it will cost to fix

it. We sometimes, don't like hearing the truth.



Sometimes we need to hear the truth from

someone who has a fresh perspective on a

problem or situation. Sometimes we need to

listen to the person that can look in

objectively with clarity and explain the true

reality of that situation. Again, it's perhaps the

universe trying to tell us that it's time for a

change. Sometimes we need to trust our

intuition, and simply just "know" that it's time

to make a decision to work with others, and

prepare for the breakthroughs we need in

order to take our game to the next level.



Confidence is associated with trust. If you are

lacking confidence or have a low self esteem

because business has been slow this past

while, your credit cards are at their limits, and



The 7 Spiritual Truths of Marketing - 19 -

your life partner appears to be picking fights

about money, then perhaps you need to

start trusting the universe, and recognise

the lessons it's throwing at you. Perhaps,

just maybe, you haven't taken a step back to

objectively reflect on the journey you've been

on, and where you are on that journey, but

more importantly, where you want to get to,



Perhaps, you’re ready to start knowing, liking,

and trusting your self and your instincts.





AND REMEMBER, IT'S NOT ABOUT TAKING MY

WORD FOR IT - OR TRUSTING ME...IT'S ABOUT

FINDING THE REAL YOU, AND WHAT YOU REALLY

WANT......IT'S ABOUT KNOWING AND TRUSTING

YOURSELF & WHAT YOU HAVE TO GIVE



When it comes to marketing, people are always

obsessed about the "money".



If they need the sales or they want the sales,

then they need or want the "money". They

may even take the conscious step in creating a

plan, but then wonder how they will resource

the plan. They need or want the "money" to

resource the plan.



The 7 Spiritual Truths of Marketing - 20 -

Some would argue that there's never enough

money in the world to compensate for a lack of

fulfilment in what one does. Without a heart

filled with a joy for life, even spending that

which you make or earn becomes "joyless".



With a lack of sales, a lack of pipeline, a lack of

"cash" in your bank account comes a poverty

consciousness...



(...The mindset that people tend to adopt when

things don't go according to plan or simply

aren't going well. )



It's often borne out of a fear of lack and denial

of self worth. Many people remain in a poverty

consciousness by the belief that individuals

tend to be lazy and refuse to work unless they

are made to by the fear of being poor.



Many therefore stay in jobs they don't like; and

are unable to show their true creative talents;

for years. For those working for themselves or

in business by themselves, this can often come

across in their marketing; in their voice, their

handshake, their writing.





The 7 Spiritual Truths of Marketing - 21 -

They can often come across as needy,

desperate, and “skint” in the minds of

prospects, and thus prospects reading the

subconscious signals, consciously decide not to

do business with them.



Others continue to do jobs that they hate in

the belief that this is what they must do in

order to survive financially, but actually

continue to remain in a poverty consciousness,

both in their minds, and the minds of people

close to them. The truth is, the opposite is

true. For once we recognise what we

enjoy, and what we excel at and become

aligned with our life's purpose, we tend to

work all the hours of the day as an

outward expression of who we really are

and because our expectations are not

totally focussed on money or financial

matters, and when we detach ourselves from

the financial rewards, and money begins to

flow much easier.



Money is simply an exchange of energy. Yes, it

can be a piece of paper, a coin or an electronic

transfer with no actual value on itself.





The 7 Spiritual Truths of Marketing - 22 -

Paper based money would probably end up

worthless if we didn't all agree the value. Did

you know it only costs 3p to make a £5 note?

In a phone call to the Bank of England they

also confirmed it costs 3p to make a £20 note

and a £50 note, but we place a value of £50 on

that £50 note. We all know how the banks

have artificially increased their "value" by

billions of £££ in recent years too. When

money is transferred electronically it is a pure

energy transfer, there was no shipment of

physical cash in a GPS tracked Securicor Van

from one bank to another, no briefcase

containing precious gems or stones handcuffed

to the wrist of a well dressed gentleman

wearing Top Gun sunglasses.



No, you simply traded a certain amount of your

own energy (service to others) in exchange for

money (more energy) which ultimately, will be

exchanged for other goods and services (more

energy.)



Many people value themselves in what they

have, and how much money they have in the

bank. One way to look at it I suppose, but try

and value yourself by what you give to others.



The 7 Spiritual Truths of Marketing - 23 -

Think of the energy exchange you give to

others in the service you provide. Many people

feel abundant, deserving even "flush" when

they have a lot of money, and they quite

rightly spend it, some even waste it or

squander it, but when they have no money,

many feel more inferior, weaker or

maintain a lower self esteem, and their

creative output is much lower.



We get pleasure (short term energy gains)

from the things we receive (one-upmanship,

sex, alcohol/drugs, fame etc), but we

get/create longer lasting happiness for

ourselves from the things we give, and that

includes service of that which we enjoy giving.



If you're feeling abundant on occasion, give to

charity. If you are in a position to give, then

that must mean you already have. If you

already have, then you are re-enforcing the

prosperity consciousness. The amounts can

vary yes, but the principle remains the same.



I remember watching a chap begging outside

Euston Station, everyone was walking past. All

the commuters trapped in jobs they hated,



The 7 Spiritual Truths of Marketing - 24 -

were making the daily commute to maintain

their own poverty consciousness, yet they

looked down their nose at the chap who was

perhaps actually experiencing (even "trapped")

in the exact same mental state as them.



Me, I was a visitor to the city, I appeared to be

in the role of an observer as I watched the

hundreds of people on the tube – no one

speaking or smiling, faces stuck in books, all

glum unhappy people (probably having had to

get up at 06.00 for a 09.30 start). No-one

appeared happy, just half asleep - or maybe I

should say, half awake.



Treat money with respect and gratitude,

acknowledge the energy that went into

creating that which you receive, but more

importantly start respecting, and valuing what

you have to offer too.

If what you offer and provide is less than

the cost of the problem you can fix, then

think of the impact and the true value of

what it is you really have to offer. More

importantly, start adopting a prosperity

consciousness and start doing what you want

to do, not what you have to do, and watch the



The 7 Spiritual Truths of Marketing - 25 -

returns starting to become commensurate in

direct proportion to the level of energy you put

into giving selflessly.



My father once said, "You won't always find the

job that you want, but you'll always find the

job that you need.” I replied, "I don't want a

J.O.B. (to be just over broke), I want a life, I

want to do, what I want to do, and do it well,

not just be told what I must do.”



I love working with people, not for people.



I also have a funny feeling that if you’re

reading this book, then you probably think like

that too. I wish you well on your journey, for if

you read, and apply the "7 spiritual truths

of marketing" I promise, it will take you and

your business to a whole new “level”, literally.



Onwards and Upwards







Fraser J. Hay

September 2009





The 7 Spiritual Truths of Marketing - 26 -

Truth No. 1









You are the sum total

of your experiences

to date

PLEASE NOTE: Testimonials are from

our advanced Results Coaching Programme.



The 7 Spiritual Truths of Marketing - 27 -

In Truth No. 1, You will discover:



• Compelling Video evidence of a

Powerful Process that helped me to

uncover £5m+ of missed revenue and

Opportunity Cost in under 2 hours.



• How I identified 523 marketing issues,

challenges and obstacles in 90

Businesses, and how you can too.



• A Powerful Exercise to discover how

much you’re really investing in

marketing without realising it.



• How One Gentleman discovered over

£400,000 in assets he didn’t know he

had.



• A powerful 6 step system to help you

start preparing for the results you

want from your marketing.



• A powerful, little known concept to

help you to add anywhere from

£10,000 + to your asset value.





The 7 Spiritual Truths of Marketing - 28 -

Truth No. 2









You are the Captain of

Your Own Ship

PLEASE NOTE: Testimonials are from

our advanced Results Coaching Programme.





The 7 Spiritual Truths of Marketing - 29 -

In Truth No. 2, You will discover:



• Why Your Marketing isn’t working and

how to address it



• How Quantum Mechanics plays an

important part in your marketing.



• The number 1 critical and essential

factor you must have in order to

succeed at marketing. (and it’s FREE)



• A Powerful Exercise to help you

identify your future gains or rewards.



• A Powerful Exercise to identify why

you haven’t achieved your goals – yet.



• The difference between the limits you

perceive, and the limits you will

experience breakthroughs with



• 3 Powerful motivators that will

astound you by their simplicity and

effectiveness







The 7 Spiritual Truths of Marketing - 30 -

Truth No. 3









Know Your Life’s

Purpose, better still…

…Articulate it & live it

PLEASE NOTE: Testimonials are from

our advanced Results Coaching Programme.



The 7 Spiritual Truths of Marketing - 31 -

In Truth No. 3, You will discover:



• The one question you must be able to

answer every time it’s asked.



• How to know whether you’re living

your Life’s Purpose or not



• The number 1 mistake people make

when they meet new prospects, and

how to avoid it



• A Powerful Exercise to help you

identify your future gains or rewards.



• How to avoid receiving bad or poor

referrals and start receiving highly

targeted and qualified ones – forever.



• A powerful 3 Step process to

guaranteeing progress and results

with your marketing



• 4 Questions you MUST answer to

prevent you making the same

mistakes as 80% of your competitors





The 7 Spiritual Truths of Marketing - 32 -

Truth No. 4









Testing is for life,

Not just for headlines

PLEASE NOTE: Testimonials are from

our advanced Results Coaching Programme.



The 7 Spiritual Truths of Marketing - 33 -

In Truth No. 4, You will discover:



• How I generated a 300% increase in

online advertising response.



• How a motor trade sales trainer saved

90% of the cost of his advertising bill.



• How I turned an incident where I was

shot, into something very positive.



• That in the last 10 years, I’ve made

over 100,000 bad commercial

decisions



• Compelling video evidence that will

endorse and validate some of the

points I share with you in this truth



• How an apology can turn a bad

situation into a very positive one



• 100 Separate lessons I’ve learned

testing various approaches online









The 7 Spiritual Truths of Marketing - 34 -

Truth No. 5









Awareness increases

your understanding,

and desire to change

PLEASE NOTE: Testimonials are from

our advanced Results Coaching Programme.





The 7 Spiritual Truths of Marketing - 35 -

In Truth No. 5, You will discover:



• Why many of your competitors are

still dealing with the symptoms of bad

marketing



• 10 Possible RISING indicators that

may help you to identify and avoid

pain in the future



• 10 Possible DECLINING indicators that

may help you to identify and avoid

pain in the future



• How a latent skill and talent you

already possess can help you in the

coming months and years to come.



• A powerful exercise to help you

identify potential problems in your

business before they arise



• How to eliminate “feast or famine”

syndrome from occurring in the future





The 7 Spiritual Truths of Marketing - 36 -

Truth No. 6









You will need to

manifest a budget

And a plan

PLEASE NOTE: Testimonials are from

our advanced Results Coaching Programme.



The 7 Spiritual Truths of Marketing - 37 -

In Truth No. 6, You will discover:



• 5 important things you must not do

when preparing a marketing plan



• A proven system for generating

support, buy in and investment for

your new marketing plan



• 10 essential clear insights to help you

in calculating and setting a marketing

budget



• Why a marketing audit is so important

(even a FREE Marketing Audit)



• A powerful exercise to help you

identify the resources you need for

your marketing plan in 3 Key Areas



• How to eliminate “feast or famine”

syndrome from occurring in the future



• The Single Biggest Mistake your

competitors make when creating a

marketing plan and how to avoid it





The 7 Spiritual Truths of Marketing - 38 -

Truth No. 7









Everyone has a need,

you just have to find it

and fill it

PLEASE NOTE: Testimonials are from

our advanced Results Coaching Programme.



The 7 Spiritual Truths of Marketing - 39 -

In Truth No. 7, You will discover:



• 6 Essential Steps you must have

completed to arrive at this point



• The mysterious power of “Dejavu” and

how you can learn to use it to your

advantage in business situations



• The important difference in having a

product that is market led compared

to a product that is product led



• 6 Essential questions you must ask in

order to find the clients you WANT to

work with – not HAVE to work with



• A powerful online resource to help you

find all the Joint Venture Partners you

will ever want or need



• The power of Geographic,

Demographic and Psychographic

segmentation



• How to get all the referrals you want





The 7 Spiritual Truths of Marketing - 40 -

“Abundance”





PLEASE NOTE: Testimonials are from

our advanced Results Coaching Programme.









The 7 Spiritual Truths of Marketing - 41 -

In this Section, You will discover:



• Why I was prepared to give away

£47,000 in revenue



• The power the of being Selfless and

the weakness of being Selfish



• Why the majority of your competitors

have a poverty consciousness



• How you can maintain a prosperity

consciousness 7 days a week, 365

days a year



• The real power of having both a

business network and an online social

network









The 7 Spiritual Truths of Marketing - 42 -

How to manifest real

results with your

marketing









PLEASE NOTE: Testimonials are from

our advanced Results Coaching Programme.









The 7 Spiritual Truths of Marketing - 43 -

The 7 Spiritual Truths of Marketing - 44 -

The 7 Spiritual Truths of Marketing - 45 -

The 7 Spiritual Truths of Marketing - 46 -

http://www.theresultsacademy.com/RCP2009.htm



The 7 Spiritual Truths of Marketing - 47 -


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