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Stages in New Product Planning

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					Stages in New Product Planning

New product planning includes all planning of manufacturers and
distributors to adjust their products to market demand and determine the
composition of products lininya. The existence of this new product planning
will encourage the acquisition of the company increased its profits or at
least make a profit to be stable.

The stages in the planning of new products consist of:

The purpose of new product planning.
The purpose of the new product planning is to ensure that opportunities
can be successfully market new products at the commercialization stage
become greater. Companies should set a goal of planning new products
that include compliance with corporate resources, the minimum sales
revenue and market share (market share).

Generation of ideas
New product ideas can come from various sources, such as dealers,
competitors, salespeople and other employees at the company. One of the
most potent source of ideas come from customers that reflects their
problems on existing products. The sources of creative ideas that are
considered generally requires a formal approach to define new product
alternatives. A critical element in the process of generating ideas is the
concept development of new products, one of which is explained about the
advantages of structural analysis of new products.

Filtering
Phase filtering is the most difficult decision since few reliable information
available on the proposed product market, cost and nature of investment
required. At this stage the idea of filtering is done through a process of
elimination to the ideas raised by the various considerations for choosing a
number of the best ideas and consistent with the objectives of product
development right now. It is expected new product ideas that can be
successfully elected in the market and can achieve corporate goals and
objectives.

Evaluating
The ideas that have been screened and evaluated. Evaluation of new
product planning is a safety aspect, if the product is withdrawn, debt
product that is high enough and avoid the costs of major modifications.

Business analysis
Includes business analysis activities to ensure the product will be
purchased by consumers and how many are able to gain profits generated
by new products. To be considered are:
Estimated sales.
The pattern of sales and expenses
Potential new products as substitutes for the replacement of existing
products.
Requirements of the production facilities for new products.

Development
At this stage of development, the products have been analyzed in business
produced on a large scale and develop a line of products. The new
products will be more credible if their production facility supported by the
use of production, labor and good management.

Commercialization
Products that have been produced then ready to be marketed to
consumers in need.
Establishing an innovative culture is an important foundation for innovation.
Setting some limits the types of new products that may be considered for
development. Stages in new product development process consists of:

Development of a culture and strategy for innovation.
Open communication throughout the organization and includes the highest
level of interest is the characteristics of workers and innovative culture.
Organizational innovation strategy outlines management options for new
product opportunities. Creation or strength of a culture of innovation can be
driven by several interrelated management initiatives, such as:

a. Planning and implementation of a two-day workshop for top executives
to develop a plan of innovation. Here consisted of cross-functional teams,
allocation of resources, rewards, metriik perfomans innovation.

b. Developing an innovation is an important event declaration of company
goals and roles and responsibilities of senior managers.

c. Conducting training programs for workers and managers innovations to
enhance the commitment and involvement.

d. Communicating innovation priorities through articles, newsletters and
presentations to employees, shareholders and customers.

e. Schedule a speaker innovation on a regular basis to uncover innovation
authority workers

- A successful new product strategy includes the following four aspects:
Establish specific, written goals of new product (sales, profit contribution,
market and market share etc.)
- Communication to all parts of the organization's role in contributing to new
product business objectives.
- Defines the company's strategic focus areas with respect to scope of
products, markets and technologies.
- Including long-term, the transformation project in the portfolio together
with an increase in the project.
- Development of new product planning process that effectively
- Innovation must be achieved through a process of entering the place in
the organization.
- Development of successful new products requires a dar a systematic
planning, to coordinate a lot of decisions, activities and functions essential
to drive new product ideas into commercial success.


The success of new product planning requires:

- Generating a continuous stream of new product ideas that will satisfy the
needs of the organization for new product
- Laying the placement process and methods to evaluate new product
ideas such as movement through each stage of planning.
- New product planning responsibilities

Development of a new product involves a different business functions such
as: marketing, finance, operations, human resources and R & D, the path
that encourages interaction and coordination becomes necessary once.
Interaction and coordination needed in the development of successful new
products consist of:
- Coordinating the activities of new products through a high-level business
managers
- Coordination between functions via a representative team of the new
product planning.
- Establish cross-functional project that is responsible for new product
planning.
- The design of inter-departmental coordination of planning for a new
product manager.
Formation of an organizational structure to integrate the new product
planning with business functions.
- Establish a center similar to the concept design for a new product teams,
except the center is a permanent part of an organization.

				
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