Stages in New Product Planning New product planning includes all planning of manufacturers and distributors to adjust their products to market demand and determine the composition of products lininya. The existence of this new product planning will encourage the acquisition of the company increased its profits or at least make a profit to be stable. The stages in the planning of new products consist of: The purpose of new product planning. The purpose of the new product planning is to ensure that opportunities can be successfully market new products at the commercialization stage become greater. Companies should set a goal of planning new products that include compliance with corporate resources, the minimum sales revenue and market share (market share). Generation of ideas New product ideas can come from various sources, such as dealers, competitors, salespeople and other employees at the company. One of the most potent source of ideas come from customers that reflects their problems on existing products. The sources of creative ideas that are considered generally requires a formal approach to define new product alternatives. A critical element in the process of generating ideas is the concept development of new products, one of which is explained about the advantages of structural analysis of new products. Filtering Phase filtering is the most difficult decision since few reliable information available on the proposed product market, cost and nature of investment required. At this stage the idea of filtering is done through a process of elimination to the ideas raised by the various considerations for choosing a number of the best ideas and consistent with the objectives of product development right now. It is expected new product ideas that can be successfully elected in the market and can achieve corporate goals and objectives. Evaluating The ideas that have been screened and evaluated. Evaluation of new product planning is a safety aspect, if the product is withdrawn, debt product that is high enough and avoid the costs of major modifications. Business analysis Includes business analysis activities to ensure the product will be purchased by consumers and how many are able to gain profits generated by new products. To be considered are: Estimated sales. The pattern of sales and expenses Potential new products as substitutes for the replacement of existing products. Requirements of the production facilities for new products. Development At this stage of development, the products have been analyzed in business produced on a large scale and develop a line of products. The new products will be more credible if their production facility supported by the use of production, labor and good management. Commercialization Products that have been produced then ready to be marketed to consumers in need. Establishing an innovative culture is an important foundation for innovation. Setting some limits the types of new products that may be considered for development. Stages in new product development process consists of: Development of a culture and strategy for innovation. Open communication throughout the organization and includes the highest level of interest is the characteristics of workers and innovative culture. Organizational innovation strategy outlines management options for new product opportunities. Creation or strength of a culture of innovation can be driven by several interrelated management initiatives, such as: a. Planning and implementation of a two-day workshop for top executives to develop a plan of innovation. Here consisted of cross-functional teams, allocation of resources, rewards, metriik perfomans innovation. b. Developing an innovation is an important event declaration of company goals and roles and responsibilities of senior managers. c. Conducting training programs for workers and managers innovations to enhance the commitment and involvement. d. Communicating innovation priorities through articles, newsletters and presentations to employees, shareholders and customers. e. Schedule a speaker innovation on a regular basis to uncover innovation authority workers - A successful new product strategy includes the following four aspects: Establish specific, written goals of new product (sales, profit contribution, market and market share etc.) - Communication to all parts of the organization's role in contributing to new product business objectives. - Defines the company's strategic focus areas with respect to scope of products, markets and technologies. - Including long-term, the transformation project in the portfolio together with an increase in the project. - Development of new product planning process that effectively - Innovation must be achieved through a process of entering the place in the organization. - Development of successful new products requires a dar a systematic planning, to coordinate a lot of decisions, activities and functions essential to drive new product ideas into commercial success. The success of new product planning requires: - Generating a continuous stream of new product ideas that will satisfy the needs of the organization for new product - Laying the placement process and methods to evaluate new product ideas such as movement through each stage of planning. - New product planning responsibilities Development of a new product involves a different business functions such as: marketing, finance, operations, human resources and R & D, the path that encourages interaction and coordination becomes necessary once. Interaction and coordination needed in the development of successful new products consist of: - Coordinating the activities of new products through a high-level business managers - Coordination between functions via a representative team of the new product planning. - Establish cross-functional project that is responsible for new product planning. - The design of inter-departmental coordination of planning for a new product manager. Formation of an organizational structure to integrate the new product planning with business functions. - Establish a center similar to the concept design for a new product teams, except the center is a permanent part of an organization.
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