Consumer Trends in the Fragrances Market in the UK 2011 (PDF)

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					Consumer Trends in the Fragrances Market in the UK, 2011

Report Summary

This report provides the results for the Fragrances market in the UK from Canadean’s
unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods
(CPG) consumption habits, and forms part of an overall series covering all CPG product
markets.
Its coverage includes, but is not limited to, consumption behaviours, the extent to which
consumer trends influence their consumption and the value of the market these trends
influence, brand and private label choices as well as retailer choices. Much of this
information can also be analyzed by specific consumer group, providing hard and fast data
on consumers and markets at the product category level.

Summary

Marketers in the Fragrances market in the UK face a major challenge. Understanding market
size and segmentation is valuable, but the keys to effective targeting is knowing just how
valuable specific consumer groups are, and being able to quantify the impact of consumer
trends.

This report provides integrated data on consumer trends, consumer groups and market data
which show exactly the size of consumer groups, how much of the Fragrances market in the
UK they account for and which consumer trends drive their behaviour, and as such allows
marketers to develop strong growth strategies.

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market-in-the-uk-2011.html

Scope

Consumers’ uptake of products and the influence of consumer trends are fundamental
causes of change in markets – and as such marketers need to know what these trends are
and be able to quantify their influence in the market.

This report provides highly detailed insight into exactly who the consumer is and how the
latest consumer trends are changing the market by examining over 20 consumer trends and
the share of sales across over 30 consumer groups.

Key Highlights

* Detailed category coverage is provided, covering the Female Fragrances market, the Male
Fragrances market and the Unisex Fragrances markets
* Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer
trends and consumption frequency for each product category covered.
* Detailed brand and private label category shares for 2011 for each product category
* Unique retailer choice and switching data at the product category level for 2011
Major points covered in Table of Contents of this report include:

1 Introduction

2 Consumer Segmentation, Group Value and Trend Influence

3 Consumption Analysis

4 Brand vs. Private Label Choices

5 The Share of Consumers influenced by Trends

6 Consumption Impact: Market Valuation

7 Retailer Choice, Switching and Category Share

8 Appendix

9 List of Tables

10 List of Figures

Explore Tables of content available in the report Consumer Trends in the Fragrances Market
in the UK , 2011


Report Details:


Published: January 2012
No.OF Pages: 78
Price: Single User License – US$ 7495      Corporate User License US$ 14990




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DOCUMENT INFO
Description: This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fragrances market in the UK they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.