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This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fragrances market in the UK they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.
Consumer Trends in the Fragrances Market in the UK, 2011 Report Summary This report provides the results for the Fragrances market in the UK from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level. Summary Marketers in the Fragrances market in the UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fragrances market in the UK they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies. Request a Sample for or Inquire before buying the report @ http://www.reportsnreports.com/reports/143491-consumer-trends-in-the-fragrances- market-in-the-uk-2011.html Scope Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – and as such marketers need to know what these trends are and be able to quantify their influence in the market. This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups. Key Highlights * Detailed category coverage is provided, covering the Female Fragrances market, the Male Fragrances market and the Unisex Fragrances markets * Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered. * Detailed brand and private label category shares for 2011 for each product category * Unique retailer choice and switching data at the product category level for 2011 Major points covered in Table of Contents of this report include: 1 Introduction 2 Consumer Segmentation, Group Value and Trend Influence 3 Consumption Analysis 4 Brand vs. Private Label Choices 5 The Share of Consumers influenced by Trends 6 Consumption Impact: Market Valuation 7 Retailer Choice, Switching and Category Share 8 Appendix 9 List of Tables 10 List of Figures Explore Tables of content available in the report Consumer Trends in the Fragrances Market in the UK , 2011 Report Details: Published: January 2012 No.OF Pages: 78 Price: Single User License – US$ 7495 Corporate User License US$ 14990 Contact: Priyank Tiwari 7557 Rambler road, Suite 727, Dallas, TX 75231 Tel: +1-888-391-5441 email@example.com Visit our Market Research Blog @ http://www.reportsnreportsblog.com/ Connect With Us:
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