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From Wikipedia, the free encyclopedia MSNBC









MSNBC



msnbc Satellite radio



XM Channel 117[4]



Sirius Channel 117[4]



IPTV

Launched July 15, 1996

AT&T U-verse (US) Channel 215 (SD)

Owned by NBCUniversal Channel 1215 (HD)



Picture format 480i (4:3 SDTV) Canada)

Bell FibeTV (Canada) Channel 1506 (HD)

1080i (16:9 HDTV)[1]

Canada)

TELUS TV (Canada) Channel 97

Slogan "Lean Forward"[2]

Channel 103 (SD)

"The Place For Politics"[3]

Channel 603 (HD)

Country United States

Internet television

Language English

RadixTV 22[5]

Broadcast area United States

Canada msnbc)

MSNBC (stylized as msnbc is a cable news channel based

Headquarters 30 Rockefeller Center

in the United States available in the US, Germany (Berlin,

New York City Local), South Africa, the Middle East and Canada. Its

name is derived from the most common abbreviations

Formerly called America’s Talking

for Microsoft and the National Broadcasting Company.[6]

(1994–1996)

msnbc.com, a separate company, is the central news

Sister channel(s) CNBC website for the NBC News family, featuring interactivity

CNBC World and multimedia plus original stories and video which

NBC

augment the content from NBC News and partners.[7]

The Weather Channel

NBC Sports MSNBC and msnbc.com were founded in 1996 as a

partnership of Microsoft and General Electric’s NBC unit,

Website msnbc.com which is now NBCUniversal. Although Microsoft and NBC

Availability shared operations of MSNBC cable at its founding, it was

announced on December 23, 2005, that NBCUniversal

Terrestrial

would purchase a majority stake in the television chan-

Selective TV Inc. K57JX (Channel 57) nel, which left Microsoft with 18%, later reduced to ze-

MN)

(Alexandria, MN) ro.[8] The two companies remain partners in msnbc.com.

WPXW-TV Mobile-DTV Channel 66.4 MSNBC shares the NBC logo of a rainbow peacock with

(Manassas, Virginia )

Virginia) its sister channels NBC, CNBC, NBC Sports Network, and

ShopNBC. MSNBC is available in over 78 million house-

MSNBC DVB-T Channel 23

(Berlin, Germany)

Germany)

holds in the United States.[9]

Following several years in which many observers not-

Satellite ed promotion of liberal political positions and emergence

DirecTV (US) Channel 356 (SD/HD) of politically partisan views in the channel’s program-

ming, MSNBC publicly acknowledged its progressivism

Dish Network (US) Channel 209 (SD/HD) in October 2010 while launching a marketing campaign

Bell TV (Canada) Channel 1588 (HD) with the tagline "Lean Forward."[10][11][12][13][14][15][16]

In a June 2011 interview, MSNBC president Phil Griffin

Shaw Direct (Canada) Channel 511

stated that "MSNBC has established a sensibility, a posi-

Cable tion, a platform" and that "MSNBC is really the place to

go for progressives."[17]

Available on most cable Check local listings

systems







1

From Wikipedia, the free encyclopedia MSNBC





History would have the option, which it exercised, to buy the

remaining 18% share from Microsoft after two years.

MSNBC, which along with other US news networks had

Development been criticized of having a distorted and biased Media

MSNBC was established by NBC executive Tom Rogers. coverage of the Iraq War began from 2005 onwards to

Rogers was instrumental in developing the strategic attract liberal and progressive viewers when host Keith

partnership with Microsoft, which invested $220 million Olbermann began critiquing and satirizing conservative

for a 50% share of the cable channel.[18] MSNBC and Mi- media commentators in his program Countdown With Kei-

crosoft would share the cost of a $200 million newsroom th Olbermann. Olbermann especially focused his attention

in Secaucus, New Jersey, for msnbc.com. NBC supplied to Fox News Channel and its main primetime anchor, Bill

the space with an 18-month-old America’s Talking net- O’Reilly.

work. In June 2006, Don Kaplan of the tabloid New York Post

(owned by News Corporation, which also owns Fox News)

Early history wrote a column titled "Do We Need MSNBC?" Address-

Main article: History of MSNBC: 1996–2007 ing MSNBC’S low ratings, Kaplan quoted CNN co-founder

MSNBC was launched on July 15, 1996. The first show, Reese Schonfeld, who said that "[e]verybody compares

which was anchored by Jodi Applegate, broadcast a line- MSNBC to Fox and CNN — when its real competition is

up of news, interviews, and opinions.[19] During the day, Headline News". Schonfeld pointed out that the ratings

rolling news coverage continued with The Contributors, a for MSNBC and Headline News are roughly the same,

show that featured Ann Coulter and Laura Ingraham, as about 300,000 viewers on average and that "by compar-

well as interactive programming coordinated by Apple- ison, Fox and CNN regularly average three or four times

gate, John Gibson, and John Seigenthaler. Stories were as many viewers." In the column Kaplan remarked that

generally longer and more detailed than the stories run- "the running joke in TV news is Fox and CNN are news

ning on CNN at the time. NBC also highlighted their channels with websites, but MSNBC is a website with

broadcast connections by airing stories direct from the a cable channel".[25] On June 7, 2006, Rick Kaplan re-

NBC network affiliates, along with breaking news cover- signed as president of MSNBC, after holding the post for

age from the same sources.[20] two years.[26] Following the announcement, it was an-

Gradually MSNBC began to put more emphasis on nounced on June 12, 2006, that Dan Abrams, a nine-year

politics[21] The Project for Excellence in Journalism veteran of MSNBC and NBC News, had been named Gen-

found in 2007 after a seven year survey of cable channels eral Manager of the NBC News 24-hour cable news tele-

that "MSNBC is moving to make politics a brand, with vision channel, effective immediately. NBC News Senior

a large dose of opinion and personality."[22] In January Vice President Phil Griffin would oversee MSNBC. Griffin

2001, Mike Barnicle got a show on MSNBC, but it was would also continue to oversee NBC News’ Today, and

canceled in June 2001 due to high production costs.[23] Abrams would report to Griffin.

In June, in a sign of continuing trouble at MSNBC, Mi- On June 29, 2006, Abrams announced a revamp to

crosoft CEO Steve Ballmer said that he would not have MSNBC’s early-primetime and primetime schedule. On

started MSNBC if he knew then what he knows now.[24] July 10, Tucker (formerly The Situation with Tucker Carlson)

After the September 11, 2001 attacks, MSNBC served as started airing at 4 p.m. and 6 p.m. ET (taking over

an outlet for NBC News to provide up-to-the-minute cov- Abrams’ old timeslot), while Rita Cosby’s Live & Direct was

erage, in contrast to broadcast NBC’s longer stories. CNBC taken off the schedule. Cosby was instead given the role

and CNBC Europe, with little financial news to report, ran of primary anchor for MSNBC Investigates at 10 and 11

MSNBC for many hours of the day following the attacks. p.m. ET, a new program that took over Cosby and Carl-

The year also boosted the profile of Ashleigh Banfield, son’s timeslots. According to the press release, MSNBC In-

who had escaped injury while covering the World Trade vestigates promised to "...complement MSNBC’s existing

Center on September 11. Her Region In Conflict program programming by building on [the channel’s] library of

capitalized on her newfound celebrity and showcased ex- award winning documentaries."[27] The move to taped

clusive interviews from Afghanistan. programming during 10 and 11 p.m. was likely a result

On December 23, 2005, it was announced that NBC of the success that MSNBC saw with their Friday "ex-

Universal would acquire an additional 32% share of the periment" of replacing all primetime programming with

television channel from Microsoft, solidifying its control taped specials. On September 24, 2007, Abrams an-

over television operations and allowing NBC to further nounced that he would leave the position of General

consolidate MSNBC’s backroom operations with NBC Manager to focus on his 9:00 p.m. ET talk show, "Live

News and its other cable properties. Msnbc.com would With Dan Abrams". Oversight of MSNBC is now provided

continue to be 50% owned by both NBC and Microsoft, by Phil Griffin, a senior vice president at NBC.[28]

and its operations would be largely unaffected. NBC MSNBC and NBC News launched broadcasts from their

new studios at NBC’s "30 Rock" complex in New York City



2

From Wikipedia, the free encyclopedia MSNBC





From mid-2007 to mid-2008, MSNBC received a large in-

crease in its ratings.[30] Primetime viewings increased by

61% over that time.[30] In May 2008, NBC News Presi-

dent Steve Capus said that "It used to be people didn’t

have to worry about MSNBC because it was an also-ran

cable channel.... That’s not the case anymore."[30] Tim

Russert’s sudden death in June 2008 removed what The

Wall Street Journal called the "rudder for the network" and

led to a period of transition.[31]

During the 2008 Presidential election, MSNBC’s cov-

erage was anchored by Keith Olbermann, Chris

Matthews, and David Gregory. The three were widely

viewed as the face of the channel’s political coverage.[31]

During the first three months of the presidential cam-

MSNBC’s current studio in NYC paign, MSNBC’s ratings grew by 158 percent.[32] Howev-

er, during the election coverage, anchors Keith Olber-

mann and Chris Matthews were criticized for expressing

left-leaning viewpoints on the channel, and both of them

were later removed from the position of anchor.[33] Au-

dience viewership during the 2008 Presidential election

more than doubled from the 2004 Presidential election,

and the channel topped CNN in ratings for the first time

during the last three months of the campaign in the key

25-54 age demographic.[34][35]

In September 2008, the channel hired political ana-

lyst Rachel Maddow to host a new political opinion pro-

gram called The Rachel Maddow Show. The move to create a

new program for the channel was widely seen as a smart

ratings move, where beforehand, MSNBC lagged behind

in coveted primetime ratings.[36] Now, the show regular-

The current MSNBC studio ly outperforms CNN’s Larry King Live, and made the chan-

nel competitive in the program’s time slot for the first

on October 22, 2007.[29] After extensive renovations of time in over a decade.[37][38]

the associated studios, NBC essentially merged its entire In the first quarter of 2010, MSNBC beat CNN in

news operation into one building, and all MSNBC broad- primetime and overall ratings, marking the first time do-

casts, as well as the NBC Nightly News program, originate in ing so since 2001.[39] The channel also beat CNN in to-

the new studios. More than 12.5 hours of live television tal adult viewers in March, marking the seventh out of

across the NBC News family originate from the New York the past eight months MSNBC achieved that result.[39] In

studios daily. MSNBC is also expected to expand West addition, the programs Morning Joe, The Ed Show, Hardball

Coast operations, as the channel recently announced new with Chris Matthews, Countdown with Keith Olbermann, and

studios near the Universal Studios lot, which will assem- The Rachel Maddow Show all finished ahead of their time

ble all NBC West Coast news operations in one building. slot competitors on CNN.[39]

MSNBC’s Master Control did not make the move to 30 In the third quarter of 2010, MSNBC continued its sol-

Rock. It remained in the old Secaucus headquarters until id lead over CNN, beating the network in total day for

it completed its move to the NBC Universal Network the first time since 2Q 2001 in the key adult demograph-

Origination Center located inside the CNBC Global Head- ic.[40] The network also beat CNN for the fourth consec-

quarters building in Englewood Cliffs, New Jersey, on De- utive quarter, among both primetime and total viewers,

cember 21, 2007. Shortly thereafter, Major League Base- as well as becoming the only cable news network to have

ball firmed up a long-term lease of the former MSNBC its key adult demographic viewership grow over the last

building to become the home studios of MLB Network, quarter, increasing by 4%. During this time, MSNBC also

which launched from the facility on January 1, 2009. became the number-one cable news network in prime-

time among both African American and Hispanic view-

Changes since 2008 ers.[40]

Main article: History of MSNBC: 2008–present On 11 October 2010, MSNBC unveiled a new televised

advertising campaign and slogan called "Lean Forward".

"We’ve taken on CNN and we beat them," MSNBC Presi-



3

From Wikipedia, the free encyclopedia MSNBC





dent Phil Griffin told employees at a series of celebratory A suit from Verizon to the FCC was filed in order to

"town hall" meetings. "Now it’s time to take on Fox." force the termination of this deal. Connecticut attorney

Concerning the campaign, Griffin said, "It is active, it is general Richard Blumenthal wrote to new FCC chairman

positive, it is about making tomorrow better than to- Julius Genachowski, agreeing with Verizon, saying that

day, a discussion about politics and the actions and pas- the deal may be illegal.[48] After reaching a new contract,

sions of our time."[41] The new campaign embraces the FiOS added the channel in New York City and in New

network’s politically progressive identity.[42] The two- Jersey on February 2, 2010.[49]

year advertising campaign will cost $2 million and will

consist of Internet, television, and print advertising.[41]

The new positioning has created brand image issues for

High Definition

msnbc.com, the umbrella website for the television net- MSNBC HD is a 1080i high definition simulcast of MSNBC

work. A New York Times article quotes Charlie Tillinghast, that launched on June 29, 2009. All studio shows and se-

president of msnbc.com, a separate company, as saying, lect long form programs air in HD.[50]

“Both strategies are fine, but naming them the same Cablevision was the only provider to carry MSNBC HD

thing is brand insanity.”[43] As a result, msnbc.com is at its launch date.[51] Dish Network added the HD channel

considering changing its name to prevent confusion with on July 8.[52] Time Warner Cable launched the HD feed on

the television network, MSNBC.[43] July 22 in the New York area.[52] The feed was made avail-

On January 21, 2011, Olbermann announced his de- able in late July in Ithaca, NY on Time Warner. Bright

parture from MSNBC and the episode would be the final House Networks added the HD feed in July.[53] Verizon

episode of Countdown.[44][45] MSNBC issued a statement FiOS added MSNBC HD on February 11, 2010.[54] DirecTV

that it had ended its contract with Olbermann, with no added the HD channel on May 19, 2010.

further explanation. Keith Olbermann later revealed that Comcast has also added MSNBC HD in several mar-

he had taken his show to Current TV. It is expected to kets,[citation needed] though this seems to be on a market-

compete with MSNBC following Olbermann’s debut on to-market addition in which they add the channel one

the network in late spring 2011.[46] market at a time instead of adding the channel to all mar-

kets in one move, leaving some customers (e.g. in Vir-

ginia) still without access.

Carriage issues Charter Communications has launched MSNBC HD in

numerous markets.

In Canada, Bell TV and Bell FibeTV are currently of-

fering MSNBC HD.





Graphics

Prior to 2009, MSNBC used a graphic scheme which con-

tained highly angular shapes.

Beginning on June 29, 2009, MSNBC officially

launched a new graphic scheme co-created by Adam

Gault Studios and Carlo Vega, whereby a newly-rede-

signed MSNBC logo, current series title, time, stocks

number and (when necessary) "live" bug were moved

to the top of the screen, leaving the lower thirds to be

used by the news ticker, story title and short summary,

MSNBC’s former New Jersey headquarters studio, now the the last of which is replaced frequently by the name of

home of MLB Network the guest or correspondent currently being shown. For a

short time in 2009 from the debut, MSNBC HD daytime

MSNBC was not available to Verizon FiOS and AT&T U- included a widget on the right side of the screen which

verse TV subscribers in portions of New York, northern served as a secondary news ticker displaying the weather

New Jersey and Connecticut which overlapped with and news headlines as well as a blue bar which showed

Cablevision’s cable television territory until 2010. The more stocks and business news graphics, but both fea-

reason for the lack of availability was, in part, due to tures were eventually dropped in favor of full video en-

an exclusive carriage agreement that MSNBC entered in- compassing both sides of the screen; the widget reflected

to with Cablevision, which prohibited competing wired a similar widget which appears on CNBC HD for the dis-

providers from carrying MSNBC.[47] The terms of the play of a stocks graph chart (and which has been retained

agreement were not publicly known. to the present day). The news ticker only appears during

news bulletins and rolling-news broadcasts, and is re-



4

From Wikipedia, the free encyclopedia MSNBC





moved from the screen during talk shows and documen- midnight ET in a block that repeats twice (live for the

taries. first airing), with local Weather Channel forecasts.[55]

Botswana’s national television broadcaster, BTV, also

International broadcasts provides an un-edited broadcast of MSNBC (including ad-

vertisements) after their scheduled programming each

evening. BTV is available within Botswana, as well as to

Southern Africa viewers on DStv. TopTV, a satellite TV

service in South Africa, also provides an un-edited broad-

cast of MSNBC (including advertisements), which runs

throughout the day (24/7).



Europe and Asia

In Asia and Europe, MSNBC is not shown on a channel

of its own. When MSNBC started in 1996 they announced

plans to start broadcasting in Europe during 1997. This

never happened; however, MSNBC is shown for a few

hours a day on the 24 hour news network Orbit News in

Europe and the Middle East. Orbit News is a network of

three 24 hour satellite and cable channels offering exclu-

sively American news programming from ABC, NBC, PBS,

and MSNBC to U.S. expats and other viewers abroad, pri-

marily geared towards an audience in the Arab countries.

NBC Nightly News was shown on CNBC Europe as a

part of its primetime lineup until April 2010, due to in-

ternational distribution changes made by NBC Univer-

sal.[56] During breaking news events, CNBC-e, MSNBC is

also shown occasionally on affiliate channel CNBC

Europe.[57]



The monitors of the MSNBC newsroom are tuned in to various NTV-MSNBC

global channels.

In Turkey, NTV-MSNBC is the news channel of the Turk-

ish broadcaster NTV Turkey. The channel is a joint part-

MSNBC is shown only in the United States, Canada, South

nership between the two, although very little Turkish

Africa, parts of Latin America, and parts of Northern

content makes its way onto English MSNBC. English con-

Africa (see below).

tent on MSNBC is translated to Turkish.[58]

MSNBC Canada

In 2001, a Canadian version with some local content, Online

MSNBC Canada, was developed; however, it was soon dis-

continued in 2004, and the American version began air-

ing in Canada. The channel was operated by Rogers Com-

munications and co-owned by Rogers, Shaw and MSNBC,

with each party owned a 33.33% voting interest in the

service. The channel launched on September 7, 2001.

Programming included MSNBC programs as well as

repeats of shows from CBC and Cable Public Affairs Chan-

nel, as its way to fulfil its Canadian content requirements.

They also ran infomercials, which the American service

never shows.



MSNBC Africa

In Southern Africa, MSNBC is distributed free-to-air on

satellite on Free2View TV as MSNBC Africa, a joint ven- MSNBC celebrated its 10th anniversary in 2006

ture between Great Media Limited and MSNBC.

Free2View airs MSNBC’s programming from 4 p.m. to Main article: msnbc.com





5

From Wikipedia, the free encyclopedia MSNBC





Current programming

Weekdays

Saturdays

Sundays



Msnbc.com’s main newsroom in Redmond, WA MSNBC/NBC news anchors,

commentators and correspon-

dents









Msnbc.com’s newsroom in NYC



Msnbc.com, a separate company from MSNBC cable, is

the online news outlet for the NBC News family, includ-

ing network shows such as Today, NBC Nightly News, and

MSNBC’s former NJ HQ Studio

Dateline NBC, as well as MSNBC TV. In addition to NBC

News content and material produced by the site’s own

staff, msnbc.com also hosts articles and features from

several partners, including The Washington Post and

Newsweek magazine.

The web site is developed in Redmond, Washington,

on the Microsoft campus and news content is produced

out of newsrooms in Redmond, New York, and London. It

is the news provider for MSN, the portal site and online

service operated by Microsoft, but it is editorially and fi-

nancially separate.

On April 2, 2007, msnbc.com launched a new logo and

a new slogan, "A Fuller Spectrum of News."

According to Nielsen Online, msnbc.com has risen

above Yahoo! News and CNN for the position of top news

site from June 2008 through May 2009, measured by MSNBC’s current NYC HQ studio

unique visitors in the U.S.[59]

• Ron Allen • Willie Geist • Andrea • Bill Seward

Radio • Jonathan • David Mitchell • Janet

Alter Gregory • Natalie Shamlian

The channel launched on XM Satellite Radio channel 120

• Mike • Savannah Morales • Al

and Sirius Satellite Radio channel 90 on April 12, 2010.[4]

Barnicle Guthrie • Lisa Myers Sharpton

This is the second time MSNBC has been on satellite ra-

• Martin • Tamron Hall • Kelly • Nancy

dio; the channel has been on XM before, but was sub-

Bashir • Chris Hansen O’Donnell Snyderman

sequently dropped from the service on September 4,

• Robert • Chris Hayes • Lawrence • Michael

2006.[60]

Bazell O’Donnell Steele





6

From Wikipedia, the free encyclopedia MSNBC





ET Program Hosts Location Description

5a-5.30a First Look Lynn Berry, Studio 3K, Early morning news program.

Veronica De La New York Ci-

Cruz ty

5.30a-6a Way Too Early with Wil- Willie Geist Studio 3A, Described by the network as a "pre-game"

lie Geist New York Ci- show for Morning Joe.

6a-9a Morning Joe Joe Scarborough, ty News talk show with analysis, commentary,

Mika Brzezinski, and the headlines of the day.

and Willie Geist

9a-10a The Daily Rundown Chuck Todd Washington, Host and guests focus on political stories of the

D.C. day.

10a-11a Jansing & Co. Chris Jansing w/ Studio 3A, News and discussion of issues with guests.

Richard Lui New York Ci-

11a-12p MSNBC Live Thomas Roberts ty News program.

12p-1p Now with Alex Wagner Alex Wagner

1p-2p Andrea Mitchell Reports Andrea Mitchell Washington, An all political hour of interviews and analysis.

D.C.

2p-3p NewsNation with Tam- Tamron Hall Studio 3A, News analysis.

ron Hall New York Ci-

3p-4p Martin Bashir Martin Bashir ty News analysis and interviews.

4p-5p The Dylan Ratigan Show Dylan Ratigan Host and panel analyze economic and financial

news.

5p-6p Hardball with Chris Chris Matthews Washington, Political talk/interview program. Replays at

Matthews D.C. 7pm, 2am, 5am (Saturdays), and 7am (Sundays)

6p-7p PoliticsNation with Al Al Sharpton Studio 3A, Political talk/interview program.

Sharpton New York Ci-

ty

8p-9p The Ed Show Ed Schultz Studio 3K, Political opinion program. Replays at 11pm, and

New York Ci- 3am

ty

9p-10p The Rachel Maddow Rachel Maddow Studio 3A, Political opinion program. Replay at 12am and

Show New York Ci- 4am

ty

10p-11p The Last Word with Lawrence Studio 3K, Political opinion program.Replay at 1am.

(Mon- Lawrence O’Donnell O’Donnell New York Ci-

Thurs) ty



• Lynn • Courtney • Norah • Mike• Tom • Richard Lui • Luke

Berry Hazlett O’Donnell Taibbi Costello • Rachel Russert

• Contessa • Page • JJ Ramberg •

• Chuck Lee Maddow • Kerry

Brewer Hopkins • Milissa Todd Cowan • Chris Sanders

• Tom • Lester Holt Rehberger • Brian• Ann Curry Matthews • Joe

Brokaw • Chris Jansing • Dylan • Richard

Williams • Craig Melvin Scarborough

• Dara • Bill Karins Ratigan • Pete Engel • Jim • Ed Schultz

Brown • Michelle • Amy Robach • Susan

Williams Miklaszewski

• Mika Kosinski • Thomas Filan

• Alex Witt

Brzezinski • Hoda Kotb Roberts •

• Jenna Martin

• Pat • Matt Lauer • Fred Roggin Wolfe Fletcher

Buchanan • George Lewis • Jeff Rossen • John Yang





7

From Wikipedia, the free encyclopedia MSNBC





ET Program Hosts Location Description

5.00a-5.30a Best of Hardball with Chris Washington, A recap of the best segments from the previous

Chris Matthews Matthews D.C. week.

7a-9a Up with Chris Hayes Chris Hayes GE Building, Weekend morning show focusing on politics hosted

New York by the MSNBC contributor and Editor-at-Large of

City The Nation.

9a-12p Weekends with Alex Alex Witt GE Building, The long-time weekend anchor covers the day’s top

Witt New York news stories with analysis, including breaking sto-

City ries, formerly MSNBC Live.

12p-7a MSNBC Documentaries Various Various MSNBC and NBC News documentaries, including

(Sundays) Lockup (Marathon 6p-5a) and Dateline NBC.



ET Program Hosts Location Description

7.00a-7.30a Best of Hardball with Chris Washington, A recap of the best segments from the previous

Chris Matthews Matthews D.C. week.

7.30a-8a Your Business JJ Ramberg GE Building, News and analysis about small business. Replays at

New York 5.30am Saturdays

City

8a-10a Up with Chris Hayes Chris Hayes GE Building, Weekend morning show focusing on politics hosted

New York by the MSNBC contributor and Editor-at-Large of

City The Nation.

10a-12p Weekends with Alex Alex Witt GE Building, The long-time weekend anchor covers the day’s top

Witt New York news stories with analysis, including breaking sto-

City ries, formerly MSNBC Live.

12p-2p MSNBC Documentaries Various Various MSNBC and NBC News documentaries, including

Caught On Camera, Dateline NBC and special editions

of To Catch a Predator

2p-3p Meet the Press David Gregory Washington, Same day re-air of the weekly Sunday morning talk

D.C. show carried on the NBC network. Replays at 2am

and 4am (Monday morning)

3p-4a MSNBC Documentaries Various Various MSNBC and NBC News documentaries, including

(Monday) Caught On Camera, Dateline NBC and special editions

of To Catch a Predator



• Michelle

Franzen





Criticism and controversy

Assertions of liberal bias

Commentators have described MSNBC as having a bias

towards left-leaning politics and the Democratic Party.

In November 2007, a New York Times article stated that

MSNBC’s prime-time lineup is tilting more to the left.[10]

Washington Post media analyst Howard Kurtz has stated

that the channel’s evening lineup "has clearly gravitated

to the left in recent years and often seems to regard itself

MSNBC’s current NYC HQ studio

as the antithesis of Fox News."[30] In 2011, Salon.com not-

ed that "MSNBC’s prime-time lineup is now awash in pro-

gressive politics."[61] That same year, Politico referred to





8

From Wikipedia, the free encyclopedia MSNBC





MSNBC as "left-leaning."[62] In reference to changes in Assertions of pro-Obama bias

the channel’s evening programming, senior vice presi-

Some Democratic Party supporters, most notably Penn-

dent of NBC News Phil Griffin has said that "It happened

sylvania Governor Ed Rendell and Clinton advisor Lanny

naturally. There isn’t a dogma we’re putting through.

Davis,[72] criticized MSNBC during and after the 2008 De-

There is a ‘Go for it.’”[10]

mocratic Primaries, as covering Barack Obama more fa-

A study conducted by Harvard University on media

vorably than Hillary Clinton.[73][73][74] A study done by

bias during the 2008 presidential election found that "A

the Project for Excellence in Journalism showed that

positive tone pervaded (on MSNBC) coverage of candi-

MSNBC had less negative coverage of Obama (14% of sto-

dates from both parties. Nearly half (47%) of the stories

ries vs. 29% in the press overall) and more negative sto-

about Democratic candidates were positive, vs. 19% nega-

ries about Republican presidential candidate John

tive and 34% neutral. Coverage of Republican candidates

McCain (73% of its coverage vs. 57% in the press over-

was not quite as rosy but still more stories were positive

all).[75] MSNBC’s on-air slogan during the week of the

(38%) than neutral (33%) or negative (30%)."[63]

2008 presidential election, "The Power of Change", was

In the February 2008 issue of Men’s Journal magazine,

criticized as being overtly similar to Obama’s campaign

a MSNBC interviewee quoted a senior executive who said

slogan of "Change."[76] Following the 2008 presidential

that liberal commentator Keith Olbermann "runs

election, conservative talk-show host, John Ziegler

MSNBC" and that "because of his success, he’s in charge"

worked on a documentary called Media Malpractice.... How

of the channel.[64] The New York Times has called Olber-

Obama Got Elected, which was very critical of the media,

mann MSNBC’s "most recognizable face".[10] In Septem-

especially MSNBC’s role, in the 2008 Presidential Elec-

ber 2008, MSNBC stated that they were removing both

tion. While promoting the documentary, he engaged in

Keith Olbermann and Chris Matthews as live political

an on-air dispute with MSNBC news anchor Contessa

event anchors, and replacing them with David Gregory,

Brewer, on how the media, especially MSNBC, had por-

due to growing criticism that they were "too opinionated

trayed Sarah Palin.[77]

to be seen as neutral in the heat of the presidential cam-

After Chris Matthews and Keith Olbermann made

paign."[11][12] Olbermann continued to broadcast Count-

controversial on-air comments during the 2008 Repub-

down both before and after the presidential and vice-

lican National Convention, NBC News correspondent

presidential debates, and both Matthews and Olbermann

David Gregory replaced them, but Matthews and Olber-

joined Gregory on the channel’s election night coverage.

mann continued working as analysts.[78] On November

In September 2009, a Pew Research Poll showed that De-

4–5, Matthews teamed with Rachel Maddow, Eugene

mocrats were much more likely than Republicans to rate

Robinson, David Gregory, and Keith Olbermann to cover

the channel favorably and Republicans were much more

the presidential election.

likely than Democrats to see MSNBC unfavorably.[65][66]

During MSNBC’s coverage of the Potomac primary,

On November 13, 2009, in the days leading up to the

Matthews had this to say about then presidential candi-

release of 2008 Republican vice-presidential candidate

date Barack Obama:

Sarah Palin’s book "Going Rogue", MSNBC’s Dylan Rati-

“ I have to tell you, you know, it’s part of reporting

gan used photoshopped pictures of Palin on the channel’s

this case, this election, the feeling most people get when

Morning Meeting program. Ratigan apologized a few days

they hear Barack Obama’s speech. My, I felt this thrill go-

later stating, "I want to apologize to Governor Palin and

ing up my leg. I mean, I don’t have that too often.[25] ”

all of our viewers. On Friday, in a very misguided attempt

This led many on the right to assert that both he and

to have some fun in advance of Sarah Palin’s upcoming

MSNBC were biased toward Obama.[79]

book Going Rogue, our staff mistakenly used some clearly

photoshopped images of Ms. Palin without any acknowl-

edgment."[67]

Phil Donahue Iraq War dismissal

In October 2010, MSNBC began using the tagline "lean [Donahue presents a] difficult public face for NBC in a

forward", which was described by some media outlets, in- time of war...He seems to delight in presenting guests

cluding msnbc.com, as the network embracing its politi- who are anti-war, anti-Bush and skeptical of the admin-

cally progressive identity.[42][68][69][70] istration’s motives.

A poll conducted by Farleigh Dickinson University —NBC internal study[80]

concluded that MSNBC viewers are among the most un- See also: Media coverage of the Iraq War

informed. Dan Cassino, analyst for the PublicMind poll Phil Donahue’s 2002 program Donahue was canceled in

said "People who tune into ideological media are moti- late February 2003 during the buildup to the Iraq War.

vated to hear their side of the debate and so you can Despite earlier claims of cancellation because of low rat-

have someone who watches MSNBC be so used to hearing ings,[81] Donahue was MSNBC’s highest rated show that

about protests coming from the right that they automati- month.[80]

cally believe that Occupy is mostly a Republican protest." A leaked NBC internal study revealed that the studio

[71] was concerned that Donahue would act as "a home for



9

From Wikipedia, the free encyclopedia MSNBC





the liberal antiwar agenda at the same time that our com- That same day, MSNBC announced that he would be back

petitors are waving the flag at every opportunity." [80] on the air starting Tuesday, November 9.[89]

Two weeks later, Griffin announced the suspension

Michael Savage dismissal of Joe Scarborough for the same offense, as the Morning

During the spring and early summer of 2003, MSNBC fea- Joe host had donated $4,000 to Republican candidates in

tured a weekend talk show hosted by conservative radio Florida. Like Olbermann’s suspension, Scarborough’s sus-

host Michael Savage. In July of that year, Savage respond- pension was brief, and he returned to the airwaves on

ed to a prank caller on his show by calling him a "pig" and November 24.[90]

a "sodomite", and telling him he "should get AIDS and On January 21, 2011 MSNBC announced that Olber-

die." Savage’s show was canceled and Savage was fired mann would host his final show that same night.

from the channel shortly afterward (with some reports

placing the termination immediately after the episode in Tucson shootings

question went off air).[82] During the news cycle following the 2011 Tucson shoot-

ing, conservative talk-radio host Mark Levin threatened

Don Imus controversy to sue Chris Matthews and several other MSNBC com-

In early April 2007, Don Imus, whose radio show Imus in mentators who suggested that he might have influenced

the Morning was simulcast on MSNBC, described members the shooter, Jared Lee Loughner. Levin also defended

of the Rutgers University women’s basketball team, as Republican politician Sarah Palin, from MSNBC punditry

"some nappy-headed hoes." The comments sparked out- linking her political rhetoric to the heated political at-

rage, as many considered them to be racist and sexist. mosphere surrounding the killings.[91][92] Paul Bond of

After sponsors began to withdraw advertisements from The Hollywood Reporter wrote that "MSNBC was crucial in

the show, MSNBC canceled the simulcast. Imus, as well as driving the narrative that the killer was egged on by vi-

NBC News, apologized to the Rutgers Basketball team for olent political rhetoric, particularly from Palin". Bond al-

the remarks.[83] Don Imus now has a feature show on the so wrote that "even after it was learned that the shooter

Fox Business Network. was an atheist, flag-burning, Bush-hating, 9/11 Truther

who enjoyed joking about abortion (not exactly the por-

"Rise of the New Right" documentary trait of a Palin supporter), MSNBC still did not let up on

that story line".[93]

In June 2010, a documentary airing on MSNBC and hosted

by Chris Matthews called Rise of the New Right drew sig-

nificant criticism from conservatives and the Tea Party References

movement. The documentary features interviews with [1] Ariens, Chris (2009-04-02). "MSNBC to Go HD in

Dick Armey, the former House Majority Leader, Orly June". Mediabistro.com.

Taitz, a leading figure in the "birther" movement, and ra- http://www.mediabistro.com/tvnewser/msnbc/

dio host Alex Jones. The documentary also showed the msnbc_to_go_hd_in_june_113116.asp. Retrieved

Michigan Militia’s survival training camp and hit the 2011-05-11.

campaign trail with Kentucky Senatorial candidate Rand [2] Msnbc to ‘lean forward’ in two-year brand

Paul.[84] campaign. MSNBC; October 05, 2010.

After the documentary aired, FreedomWorks, which [3] MSNBC Expands to South Africa. TVNEWSER.

is chaired by one of the stars of the documentary, Dick Published November 15, 2007. Retrieved August 24,

Armey, issued a letter calling for a boycott of Dawn and 2008.

Procter & Gamble, which advertises during Hardball with [4] ^ MSNBC Signs On With Sirius XM Radio - News

Chris Matthews.[85][86] The boycott was ineffective. Proc- Channel To Debut On Satellite Service April 12

ter & Gamble continued to advertise with the show. Multichannel News April 7, 2010

[5] RadixTV. "Radix TV". http://radixtv.com.

Suspensions of hosts: Olbermann’s sepa- Retrieved 2011-10-27.

ration [6] "MSNBC". Acronym Finder.

On November 5, 2010, MSNBC President Phil Griffin sus- http://www.acronymfinder.com/MSNBC.html.

pended Olbermann indefinitely without pay for con- Retrieved 2011-05-11.

tributing $2,400 (the maximum personal donation limit) [7] "MSNBC.com". 2008.

to each of three Democratic candidates during the 2010 http://www.msnbc.msn.com/. Retrieved

midterm election cycle.[87] Contributions to political 2008-01-23.

campaigns, under NBC News policy, are not allowed with- [8] Stelter, Brian (October 6, 2010). "MSNBC on the

out prior permission. On November 7, 2010, Olbermann Web May Change Its Name". The New York Times.

posted a thank you message to supporters via Twitter.[88]





10

From Wikipedia, the free encyclopedia MSNBC





http://www.nytimes.com/2010/10/07/business/ [25] [1], New York Post Columnist Asks ’Do We Need

media/07msnbc.html. MSNBC?’

[9] "NBC Universal Cable Networks". NBC.com. [26] "Rick Kaplan Exits: Effective Immediately,

http://www.nbc.com/nbc/ President Of MSNBC Steps Down". 2006.

NBC_Universal_Cable_Networks/. Retrieved http://www.mediabistro.com/tvnewser/msnbc/

2010-07-30. rick_kaplan_exits_effective_immediately_president_of_msnbc_st

[10] ^ Cable Channel Nods to Ratings and Leans Left. Retrieved 2008-01-23.

The New York Times. Published November 6, 2007. [27] "MSNBC Announcement". 2006-06-29.

Retrieved August 24, 2008. http://nbcumv.com/release_detail.nbc/

[11] ^ Kurtz, Howard (2008-09-08). "MSNBC Drops msnbc-20060629000000-msnbcannouncesprim.html.

Olbermann, Matthews as News Anchors". The Retrieved 2008-01-23.

Washington Post. http://www.washingtonpost.com/ [28] Kurtz, Howard (September 25, 2007). "MSNBC’s

wp-dyn/content/article/2008/09/08/ Abrams Quits His Day Job". The Washington Post.

AR2008090800008_pf.html. Retrieved 2008-09-30. p. C03.

[12] ^ Stelter, Brian (2008-09-07). "MSNBC Takes [29] "NBC News to Begin Broadcasting from New World

Incendiary Hosts From Anchor Seat". The New York Headquarters". 2007-10-22.

Times. http://www.nytimes.com/2008/09/08/ http://www.mediabistro.com/tvnewser/nbc/

business/media/ nbc_news_to_begin_broadcasting_from_new_world_headquarter

08msnbc.html?partner=permalink&exprod=permalink. Retrieved 2008-01-23.

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[13] "Key News Audiences Now Blend Online and Left And Getting Flak From Both Sides". The

Traditional Sources: Watching, Reading and Washington Post. http://www.washingtonpost.com/

Listening to the News — Pew Research Center for wp-dyn/content/article/2008/05/27/

the People & the Press". People-press.org. AR2008052703047_pf.html. Retrieved 2008-08-28.

2008-08-17. http://people-press.org/report/ [31] ^ MSNBC Anchors’ Fights Go Live. The Wall Street

?pageid=1353. Retrieved 2010-07-30. Journal. Published August 28, 2008. Retrieved

[14] http://people-press.org/reports/pdf/467.pdf August 28, 2008.

[15] "Study: NBC News Doesn’t Follow MSNBC’s Partisan [32] Font size Print E-mail Share 13 Comments

Drift". Huffingtonpost.com. (2008-11-24). "At MSNBC, The ’M’ Is For (Rachel)

http://www.huffingtonpost.com/2008/10/30/ Maddow". CBS News. http://www.cbsnews.com/

study-nbc-news-doesnt-fol_n_139162.html. stories/2008/11/24/business/marketwatch/

Retrieved 2010-07-30. main4628803.shtml. Retrieved 2010-07-30.

[16] MSNBC to ’lean forward’ in a two year brand [33] Stelter, Brian (September 7, 2008). "MSNBC Takes

campaign retrieved 2010-10-13 Incendiary Hosts From Anchor Seat". The New

[17] "How MSNBC is surviving after Olbermann". York Times. http://www.nytimes.com/2008/09/

Yahoo.com. http://news.yahoo.com/s/ap/ 08/business/media/08msnbc.html. Retrieved

20110620/ap_en_tv/us_tv_after_olbermann. March 26, 2010.

Retrieved 2011-06-20. [34] Carter, Bill (November 15, 2008). "Election’s Over,

[18] "NETWORK MEETS NET How big an audience is So What’s Next for the Cable News Channels?". The

there for Microsoft and NBC’s cable-Web news New York Times. http://www.nytimes.com/2008/

venture?". Businessweek. 15 July 1996. 11/15/arts/television/15netw.html. Retrieved May

http://www.businessweek.com/archives/1996/ 13, 2010.

b3484008.arc.htm. [35] Stelter, Brian (September 8, 2008). "MSNBC Takes

[19] "Jodi Jodi Applegate WNYW biography". Incendiary Hosts From Anchor Seat". The New York

Home.ease.lsoft.com. http://home.ease.lsoft.com/ Times. http://www.nytimes.com/2008/09/08/

scripts/wa.exe?A2=ind0404a&L=wnn&T=0&P=1941. business/media/

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[20] Collins, Scott. Crazy Like A Fox: The Inside Story of How Retrieved May 13, 2010.

Fox News Beat CNN. ISBN 1-59184-029-5. [36] At MSNBC, The ’M’ Is For (Rachel) Maddow

[21] Moss, Linda (July 2, 2001). "MSNBC Shifts Shows". MarketWatch Columnist Jon Friedman Says

Cable World. Network’s New Star Is Opinionated, But Restrained

[22] The State of the News Media 2007: Public Attitudes. CBS News’.’ Retrieved 2010-03-26.

Project for Excellence in Journalism. [37] When Left is Right Rachel Maddow always thought

[23] E! Online, Bits and Pieces, June 26, 2001. she was an outsider. How did she become a star?

[24] Ballmer: Would not launch MSNBC again. CNET Newsweek’.’ Retrieved 2010-03-26.

News.Com, June 7, 2001.



11

From Wikipedia, the free encyclopedia MSNBC





[38] For first time, MSNBC tops CNN in primetime [54] Verizon FiOS TV Adds MSNBC HD

Politico’.’ Retrieved 2010-03-26. TradingMarkets.com February 11, 2010

[39] ^ MSNBC Beats CNN in 1Q 2010 In Primetime; And [55] "Southern Africa to Get MSNBC". 2007-11-17.

In Total Day Among Adults In March, First Time http://insidecable.blogsome.com/2007/11/17/

Since 2001 TV by the Numbers’.’ Retrieved 2010-03-31. southern-africa-to-get-msnbc/. Retrieved

[40] ^ MSNBC Beats CNN In Total Day In 3Q Among 2008-01-23.

A25-54, First Time Since 2Q 2001 TV by the Numbers [56] No More NBC Nightly News On CNBC Europe Follow

Retrieved 2010-09-10 the Media’.’ Retrieved 2010-4-27.

[41] ^ Phil Griffin: ’Lean Forward’ Campaign ’Is Going to [57] "About CNBC Europe". 2008.

Define Us As MSNBC’ Media Bistro Retrieved http://www.cnbc.com/id/15910671. Retrieved

2010-10-13 2008-01-23.

[42] ^ Msnbc to ‘lean forward’ in two-year brand [58] "NTVMSNBC.com". 2008.

campaign MSNBC Retrieved 2010-10-13 http://www.ntvmsnbc.com. Retrieved 2008-01-23.

[43] ^ MSNBC.com May Change Its Name The New York [59] "Top 30 news sites for May— Editor & Publisher".

Times Retrieved 2010-10-14 Editorandpublisher.com.

[44] "Keith Olbermann And MSNBC Announce They Are http://www.editorandpublisher.com/eandp/

Parting Ways". HuffingtonPost. 21 January 2011. news/

http://www.huffingtonpost.com/2011/01/21/ article_display.jsp?vnu_content_id=1003985743.

keith-olbermann-countdown- Retrieved 2011-05-11.

over_n_812506.htmls. Retrieved 2011-01-21. [60] XM and MSNBC part ways Orbitcast April 14, 2010

[45] "Keith Olbermann leaving MSNBC, ends [61] Kornacki, Steve (2011-01-21) Is Olbermann the

’Countdown’". http://news.yahoo.com/s/ap/ victim of his own success?, Salon.com

20110122/ap_on_en_ot/us_tv_olbermann_9. [62] Barr, Andy (2011-04-05) MSNBC host coaxes Ron

[46] Carter, Bill; Stelter, Brian (February 7, 2011). Paul to run, Politico

"Olbermann Said to Be Going to Current TV". The [63] "THE INVISIBLE PRIMARY—INVISIBLE NO

New York Times. LONGER". October 29, 2007.

http://mediadecoder.blogs.nytimes.com/2011/02/ http://www.journalism.org/node/8197:. Retrieved

07/olbermann-said-to-be-going-to-current-tv/ 2011-09-16.

?partner=rss&emc=rss. [64] "Olbermann Talks Office Politics, Other Politics".

[47] "Inside Cable News :: Cablevision has exclusive mediabistro.com:. January 10, 2008.

carriage deal with MSNBC... :: February :: 2007". http://www.mediabistro.com/tvnewser/msnbc/

Insidecable.blogsome.com. olbermann_talks_office_politics_other_politics_74648.asp.

http://insidecable.blogsome.com/2007/02/22/ Retrieved 2009-09-16.

cablevision-has-exclusive-fios-deal-with-msnbc-in- [65] PÉREZ-PEÑA, RICHARD (September 14, 2009).

nyc//. Retrieved 2011-05-11. "Trust in News Media Falls to New Low in Pew

[48] "Cablevision Hit On ’Exclusives’ - 2009-07-11 Survey". New York Times.

06:00:00 | Multichannel News". Multichannel.com. http://www.nytimes.com/2009/09/14/business/

http://www.multichannel.com/article/ media/14survey.html?pagewanted=print.

314875-Cablevision_Hit_On_Exclusives_.php. Retrieved 2009-09-16.

Retrieved 2010-07-30. [66] "Press Accuracy Rating Hits Two-Decade Low". Pew

[49] FiOS TV Finally Gets MSNBC In NY DMA - Research Center for the People & the Press.

Cablevision Loses Exclusive Terrestrial Distribution September 14, 2009. http://pewresearch.org/pubs/

Rights To News Channel Multichannel News January 1341/press-accuracy-rating-hits-two-decade-low.

28, 2010 [67] 1:40 pm November 16, 2009, by Jay (2009-11-16).

[50] MSNBC’s Hi-Def Retrofit - 30 Rock control room, "MSNBC apologizes for showing fake Palin photos |

Washington D.C. studio get major HD overhaul Jay Bookman". Blogs.ajc.com. http://blogs.ajc.com/

Broadcasting & Cable June 28, 2009 jay-bookman-blog/2009/11/16/msnbc-apologizes-

[51] Cablevision Continues HD Expansion Broadcasting & for-showing-fake-palin-photos/

Cable June 23, 2009 ?cxntfid=blogs_jay_bookman_blog. Retrieved

[52] ^ Dish, Time Warner Cable In New York Next For 2010-07-30.

MSNBC HD - Rollouts Will Continue In July For HD [68] "MSNBC’s new slogan: What does it even mean?".

Version Of News Service Multichannel News July 3, The Week. 2010-10-06. http://theweek.com/article/

2009 index/207856/msnbcs-new-slogan-what-does-it-

[53] msnbc Aims to Raise Profile with HD - Hi-def even-mean. Retrieved 2010-10-11.

rollout part of bid to boost name recognition with [69] Stelter, Brian (2010-10-04). "With Tagline, MSNBC

viewers Broadcasting and Cable June 28, 2009 Embraces a Political Identity". The New York Times.



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media/05adco.html. Retrieved 2010-10-11. after on-air anti-gay outburst". Los Angeles Times.

[70] Miller, Emily (2010-10-08). "NBC Flees from Lefty p. E1.

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’Shamelessly Biased’". NewsBusters.org. back against ’The Rise of the New Right’ with

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13

From Wikipedia, the free encyclopedia MSNBC





[93] "Sarah Palin: MSNBC’s Obsession With Her". The

Hollywood Reporter.

External links

http://www.hollywoodreporter.com/news/ • Official website (Mobile)

msnbcs-sarah-palin-sickness-75184. Retrieved • MSNBC’s channel on YouTube

2011-05-11. • MSNBC on Twitter

• MSNBC on Facebook









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• MSNBC

• NBC Universal

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