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Case Study: Short North, Columbus,OH Introduction: Known as Columbus’ "art and soul," the culturally rich Short North is pioneering the urban revitalization of Central Ohio. Visitors are invited to explore this area known for its eclectic art, dining, nightlife, fashion, home décor, and unique gifts. The bohemian Short North, established by the unique businesses and entrepreneurs that comprise the district, offers something to interest all visitors within its 100+ experiential destinations. http://www.shortnorth.org/news.asp?n=13 Short north has several large event including: ComFest(short for "Community Festival"), Art walk, art performing, Gay Pride Parade and so on. ComFest is an immense three-day music festival, the large festival, in Goodale Park (just north of downtown Columbus and adjacent to the Short North) with art vendors and live musicians on multiple stages, hundreds of local social and political organizations, body painting and beer. Columbus is the home of many performing arts institutions, including Opera Columbus, BalletMet Columbus, the Columbus Symphony Orchestra, the ProMusica Chamber Orchestra, the Contemporary American Theatre Company (CATCO), Columbus Children's Theatre, Shadowbox Cabaret and the Columbus Jazz Orchestra. Throughout the summer, the Actors' Theatre offers free performances of Shakespearean plays in an open-air amphitheatre located in German Village. Columbus has a generally strong and diverse economy. Market Watch ranked Columbus and their metro area as the #7 best place in the country to operate a business in 2008.In 2008, Ohio was ranked #5 in the nation for headquarters of Fortune 500 companies, with Columbus home to the most in the state. In 2007, the city was ranked #3 in the United States by magazine for "Cities of the Future", and #4 for most business-friendly in the country. Columbus was ranked as the seventh strongest economy in the United States in 2006, and the best in Ohio, according to Policom Corp. http://en.wikipedia.org/wiki/Columbus,_Ohio Conclusion: Short north’s success seems to come from several factors: 1. A lot of experiential destinations such as body painting, microbrews, performing art schools and so on. 2. Different from other success arts district which just have Art walk, short north has big event like ComFest. 3. Columbus has a lot of art performing schools. 4. The economy of Columbus is generally strong and diverse, which is support the local art business scene.
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