Docstoc

file45718

Document Sample
file45718 Powered By Docstoc
					                                Tickbox.net survey
                                            for
                                          DBERR
                                        January 2008




Total Survey Sample Base : 270 Small business owners
Survey conducted: 25.01.08 – 01.02.2008
Q1. Which one of the following do you consider to be the greatest benefit of treating
your customers fairly?




                                    Base %
                                    Respondents
                                                      Base 100.0%
                                    Q1
                                          Repeat business     53.7%
                                         Word-of-m outh       41.9%
                                      recom m endations
                                     Other - please state     2.6%
                                         Few er com plaints   1.1%
                                           Less stress on     0.7%
                                              em ployees
Q1. Which one of the following do you consider to be the greatest benefit of treating
your customers fairly?

      60%



      50%



      40%



      30%



      20%



      10%



      0%




             Repeat business                 Other - please state   Less stress on employees
             Word-of-mouth recommendations   Few er complaints
Q1. Which one of the following do you consider to be the greatest benefit of treating
your customers fairly? - by Gender




                                Break %                            Gender
                                Respondents               Base       Male Fem ale
                                                  Base    270      147      123

                                Q1
                                      Repeat business      53.7%    57.1%   49.6%
                                    Word-of-m outh         41.9%    37.4%   47.2%
                                 recom m endations
                                Other - please state        2.6%     4.1%    0.8%
                                     Few er com plaints     1.1%     0.7%    1.6%
                                       Less stress on       0.7%     0.7%    0.8%
                                          em ployees
Q1. Which one of the following do you consider to be the greatest benefit of treating
your customers fairly? - by Gender

      60%



      50%



      40%



      30%



      20%



      10%



      0%



                                                           Gender


             Repeat business                 Other - please state   Less stress on employees
             Word-of-mouth recommendations   Few er complaints
Q1. Which one of the following do you consider to be the greatest benefit of treating
your customers fairly? - by Age




                          Break %                           Age
                          Respondents               Base     16-24   25-34   35-44   45-54        55+
                                            Base 270         2       36      52      92      88

                          Q1
                                Repeat business      53.7% 50.0%     33.3%   63.5%   56.5%   53.4%
                               Word-of-m outh        41.9% 50.0%     58.3%   32.7%   39.1%   43.2%
                            recom m endations
                           Other - please state      2.6%     -      5.6%     -      3.3%    2.3%
                               Few er com plaints    1.1%     -      2.8%    1.9%     -      1.1%
                                 Less stress on      0.7%     -       -      1.9%    1.1%     -
                                    em ployees
Q1. Which one of the following do you consider to be the greatest benefit of treating
your customers fairly? - by Age

      70%


      60%


      50%


      40%


      30%


      20%


      10%


      0%



                                                             Age


             Repeat business                 Other - please state   Less stress on employees
             Word-of-mouth recommendations   Few er complaints
Q1. Which one of the following do you consider to be the greatest benefit of treating
your customers fairly? - by Region




                                           Region
   Break %
   Respondents                                                                        North   Northern               South   South
                             Base               East   London   Midlands North East   West      Ireland   Scotland    East    West   Wales Yorkshire
                     Base       270            24       24         32         11      25          7          14      62      37       8        26
   Q1
         Repeat business        53.7%         50.0%     45.8%      65.6%     45.5%    64.0%      85.7%      42.9%    48.4%   51.4%   50.0%     57.7%
        Word-of-m outh          41.9%         41.7%     45.8%      34.4%     54.5%    36.0%      14.3%      50.0%    45.2%   43.2%   37.5%     42.3%
     recom m endations
    Other - please state            2.6%       8.3%      8.3%       -          -       -          -           -       1.6%    2.7%   12.5%      -
        Few er com plaints          1.1%        -        -          -          -       -          -          7.1%     1.6%    2.7%    -         -
          Less stress on            0.7%        -        -          -          -       -          -           -       3.2%    -       -         -
             em ployees
Q1. Which one of the following do you consider to be the greatest benefit of treating
your customers fairly? - by Region

      90%                                                86%

      80%

      70%

      60%

      50%

      40%

      30%

      20%                                                  14%

      10%

      0%




                                                            Region


             Repeat business                 Other - please state    Less stress on employees
             Word-of-mouth recommendations   Few er complaints
Q1. Which one of the following do you consider to be the greatest benefit of treating
your customers fairly? - by Industry Sector




                                             Indutry sector
    Break %
    Respondents                              Sale and rep-            Hotel / resta- Rental of sp- Dry cleaners Hom e m aint- Betting / co-              Other -
                              Base           air of m oto...   Retail urant / take... orts and re... / hairdress... enance, re... m petitions ...   please state
                      Base           270               1       39             12              1               7             18              1            191
    Q1
          Repeat business            53.7%             -       59.0%          66.7%         100.0%          57.1%          38.9%          100.0%          52.9%
         Word-of-m outh              41.9%          100.0%     38.5%          25.0%            -            42.9%          61.1%            -             41.9%
      recom m endations
     Other - please state             2.6%             -        2.6%           -               -              -              -              -              3.1%
         Few er com plaints           1.1%             -        -              8.3%            -              -              -              -              1.0%
           Less stress on             0.7%             -        -              -               -              -              -              -              1.0%
              em ployees
Q1. Which one of the following do you consider to be the greatest benefit of treating
your customers fairly? - by Industry Sector

      100%

      80%
                                                                           61%
      60%
                                                                         39%
      40%

      20%

       0%




                                                        Indutry sector




             Repeat business                 Other - please state              Less stress on employees
             Word-of-mouth recommendations   Few er complaints
Q2. Have you ever worked in an organisation that you felt used unfair selling practices?




                                    Base %
                                    Respondents
                                                  Base 100.0%

                                    Q2
                                                    No   81.5%
                                                  Yes    18.5%
Q2. Have you ever worked in an organisation that you felt used unfair selling practices?


      90%


      80%


      70%


      60%


      50%


      40%


      30%


      20%


      10%


      0%




                                         No   Yes
Q2. Have you ever worked in an organisation that you felt used unfair selling practices?
- by Gender




                               Break %                       Gender
                               Respondents          Base       Male Female
                                             Base   270      147      123
                               Q2
                                              No     81.5%    80.3%   82.9%
                                             Yes     18.5%    19.7%   17.1%
Q2. Have you ever worked in an organisation that you felt used unfair selling practices?
- by Gender

      90%

      80%

      70%

      60%

      50%

      40%

      30%

      20%

      10%

      0%



                                              Gender


                                         No       Yes
Q2. Have you ever worked in an organisation that you felt used unfair selling practices?
- by Age




                          Break %                    Age
                          Respondents         Base    16-24   25-34   35-44   45-54    55+
                                        Base 270      2       36      52      92      88
                          Q2
                                         No    81.5% 50.0%    75.0%   86.5%   77.2%   86.4%
                                        Yes    18.5% 50.0%    25.0%   13.5%   22.8%   13.6%
Q2. Have you ever worked in an organisation that you felt used unfair selling practices?
- by Age

      90%

      80%

      70%

      60%

      50%

      40%

      30%

      20%

      10%

      0%



                                              Age


                                         No     Yes
Q2. Have you ever worked in an organisation that you felt used unfair selling practices?
- by Region




                                   Region
   Break %
   Respondents                                                                North   Northern               South   South
                        Base            East   London   Midlands North East   West      Ireland   Scotland    East    West   Wales Yorkshire
                 Base      270         24       24         32         11      25          7          14      62      37       8        26
   Q2
                  No       81.5%      87.5%     91.7%      84.4%     81.8%    80.0%     100.0%      71.4%    83.9%   75.7%   87.5%     65.4%
                 Yes       18.5%      12.5%      8.3%      15.6%     18.2%    20.0%       -         28.6%    16.1%   24.3%   12.5%     34.6%
Q2. Have you ever worked in an organisation that you felt used unfair selling practices?
- by Region

      100%                                    100%


      90%

      80%

      70%

      60%

      50%

      40%

      30%

      20%

      10%
                                                     0%
       0%




                                              Region


                                         No          Yes
Q2. Have you ever worked in an organisation that you felt used unfair selling practices?
- by Industry Sector




                                     Indutry sector
 Break %
 Respondents                         Sale and repair          Hotel / restaur- Rental of spor- Dry cleaners / Home mainte- Betting / com- Other - please
                      Base            of motor ve...   Retail ant / take-aw ... ts and recre... hairdressing... nance, repair... petitions and...   state
               Base          270               1       39             12               1              7              18              1            191
 Q2
                No           81.5%           100.0%    92.3%          75.0%            -             85.7%          83.3%          100.0%          79.6%
               Yes           18.5%             -        7.7%          25.0%         100.0%           14.3%          16.7%            -             20.4%
Q2. Have you ever worked in an organisation that you felt used unfair selling practices?
- by Industry Sector

      100%
                                                          83%
      80%

      60%

      40%
                                                                17%
      20%

       0%




                                         Indutry sector




                                         No      Yes
Q3. Have you ever been encouraged / trained by an employer to use unfair selling
practices yourself?




                                   Base %
                                   Respondents
                                                 Base 100.0%

                                   Q3
                                                   No   88.5%
                                                 Yes    11.5%
Q3. Have you ever been encouraged / trained by an employer to use unfair selling
practices yourself?

     90%


     80%


     70%


     60%


     50%


     40%


     30%


     20%


     10%


      0%




                                       No    Yes
Q3. Have you ever been encouraged / trained by an employer to use unfair selling
practices yourself? - by Gender




                              Break %                       Gender
                              Respondents          Base       Male Female
                                            Base   270      147      123
                              Q3
                                             No     88.5%    85.7%   91.9%
                                            Yes     11.5%    14.3%    8.1%
Q3. Have you ever been encouraged / trained by an employer to use unfair selling
practices yourself? - by Gender

     100%

      90%

      80%

      70%

      60%

      50%

      40%

      30%

      20%

      10%

       0%



                                            Gender


                                       No      Yes
Q3. Have you ever been encouraged / trained by an employer to use unfair selling
practices yourself? - by Age




                         Break %                    Age
                         Respondents         Base    16-24   25-34   35-44   45-54    55+
                                       Base 270      2       36      52      92      88
                         Q3
                                        No    88.5% 50.0%    86.1%   94.2%   85.9%   89.8%
                                       Yes    11.5% 50.0%    13.9%   5.8%    14.1%   10.2%
Q3. Have you ever been encouraged / trained by an employer to use unfair selling
practices yourself? - by Age

     100%

      90%

      80%

      70%

      60%

      50%

      40%

      30%

      20%

      10%

       0%



                                            Age


                                       No     Yes
Q3. Have you ever been encouraged / trained by an employer to use unfair selling
practices yourself? - by Region




                                   Region
   Break %
   Respondents                                                                North   Northern               South   South
                        Base            East   London   Midlands North East   West      Ireland   Scotland    East    West   Wales Yorkshire
                 Base      270         24       24         32         11      25          7          14      62      37        8       26
   Q3
                  No       88.5%      95.8%     91.7%      90.6%    100.0%    84.0%     100.0%      85.7%    87.1%   89.2%   100.0%    73.1%
                 Yes       11.5%       4.2%      8.3%       9.4%       -      16.0%       -         14.3%    12.9%   10.8%     -       26.9%
Q3. Have you ever been encouraged / trained by an employer to use unfair selling
practices yourself? - by Region

     100%                                   100%


      90%

      80%

      70%

      60%

      50%

      40%

      30%

      20%

      10%
                                                   0%
       0%




                                            Region


                                       No          Yes
Q3. Have you ever been encouraged / trained by an employer to use unfair selling
practices yourself? - by Industry Sector




                                    Indutry sector
Break %
Respondents                         Sale and repair          Hotel / restaur- Rental of spor- Dry cleaners / Home mainten- Betting / comp- Other - please
                     Base           of motor veh...   Retail ant / take-aw ... ts and recrea... hairdressing ... ance, repairs... etitions and ...   state
              Base          270               1       39             12               1               7              18               1            191
Q3
               No           88.5%           100.0%    94.9%          75.0%             -            100.0%           83.3%         100.0%           88.5%
              Yes           11.5%              -       5.1%          25.0%          100.0%            -              16.7%            -             11.5%
Q3. Have you ever been encouraged / trained by an employer to use unfair selling
practices yourself? - by Industry Sector

     100%
                                                         83%
      80%

      60%

      40%
                                                               17%
      20%

       0%




                                        Indutry sector




                                       No       Yes
Q4. Are you concerned that some businesses in your sector use unfair selling
practices? (E.g. aggressive sales techniques or misleading consumers via advertising /
promotions?)




                               Base %
                               Respondents
                                                                Base 100.0%

                               Q4
                                Yes, I think there m ight be problem     45.6%
                                    but I do not know the scale of it



                                      No, this is not a problem at all   43.3%


                                 Yes, I think there is a big problem     11.1%
Q4. Are you concerned that some businesses in your sector use unfair selling
practices? (E.g. aggressive sales techniques or misleading consumers via advertising /
promotions?)
     50%

     45%

     40%

     35%

     30%

     25%

     20%

     15%

     10%

      5%

      0%




                         Yes, I think there might be problem but I do not know the scale of it
                         No, this is not a problem at all
                         Yes, I think there is a big problem
Q4. Are you concerned that some businesses in your sector use unfair selling
practices? (E.g. aggressive sales techniques or misleading consumers via advertising /
promotions?) - by Gender




                           Break %                                           Gender
                           Respondents                              Base       Male Fem ale
                                                           Base     270      147      123

                           Q4
                           Yes, I think there m ight be problem      45.6%    49.7%   40.7%
                               but I do not know the scale of it



                                 No, this is not a problem at all    43.3%    36.7%   51.2%


                             Yes, I think there is a big problem     11.1%    13.6%    8.1%
Q4. Are you concerned that some businesses in your sector use unfair selling
practices? (E.g. aggressive sales techniques or misleading consumers via advertising /
promotions?) - by Gender
     60%


     50%


     40%


     30%


     20%


     10%


      0%



                                                            Gender


                         Yes, I think there might be problem but I do not know the scale of it
                         No, this is not a problem at all
                         Yes, I think there is a big problem
Q4. Are you concerned that some businesses in your sector use unfair selling
practices? (E.g. aggressive sales techniques or misleading consumers via advertising /
promotions?) - by Age




                     Break %                                              Age
                     Respondents                                 Base      16-24   25-34   35-44   45-54    55+
                                                        Base 270           2       36      52      92      88

                     Q4
                      Yes, I think there m ight be problem        45.6%     -      41.7%   50.0%   44.6%   46.6%
                          but I do not know the scale of it



                              No, this is not a problem at all    43.3% 50.0%      47.2%   38.5%   46.7%   40.9%


                          Yes, I think there is a big problem     11.1% 50.0%      11.1%   11.5%   8.7%    12.5%
Q4. Are you concerned that some businesses in your sector use unfair selling
practices? (E.g. aggressive sales techniques or misleading consumers via advertising /
promotions?) - by Age
     50%

     45%

     40%

     35%

     30%

     25%

     20%

     15%

     10%

      5%

      0%



                                                               Age


                         Yes, I think there might be problem but I do not know the scale of it
                         No, this is not a problem at all
                         Yes, I think there is a big problem
Q4. Are you concerned that some businesses in your sector use unfair selling
practices? (E.g. aggressive sales techniques or misleading consumers via advertising /
promotions?) - by Region




                                                    Region
Break %
Respondents                                                                                    North   Northern               South   South
                                         Base            East   London   Midlands North East   West      Ireland   Scotland    East    West   Wales Yorkshire
                                Base        270         24       24         32         11      25          7          14      62      37       8        26

Q4
Yes, I think there m ight be problem        45.6%      54.2%     50.0%      56.3%     36.4%    28.0%      71.4%      50.0%    43.5%   45.9%   50.0%     34.6%
    but I do not know the scale of it



      No, this is not a problem at all      43.3%      29.2%     37.5%      40.6%     54.5%    40.0%      28.6%      50.0%    48.4%   43.2%   50.0%     50.0%


  Yes, I think there is a big problem       11.1%      16.7%     12.5%       3.1%      9.1%    32.0%       -           -       8.1%   10.8%    -        15.4%
Q4. Are you concerned that some businesses in your sector use unfair selling
practices? (E.g. aggressive sales techniques or misleading consumers via advertising /
promotions?) - by Region
     80%
                                                            71%
     70%

     60%

     50%

     40%
                                                               29%
     30%

     20%

     10%

      0%




                                                             Region


                         Yes, I think there might be problem but I do not know the scale of it
                         No, this is not a problem at all
                         Yes, I think there is a big problem
Q4. Are you concerned that some businesses in your sector use unfair selling
practices? (E.g. aggressive sales techniques or misleading consumers via advertising /
promotions?) - by Industry Sector




                                                         Indutry sector
    Break %
    Respondents                                           Sale and re-              Hotel / resta- Rental of sp- Dry cleaners Hom e m aint- Betting / co-         Other -
                                          Base           pair of m ot...   Retail    urant / tak... orts and r... / hairdres... enance, re... m petitions... please state
                                 Base            270               1       39              12              1             7            18              1           191

    Q4
         Yes, I think there m ight be            45.6%          100.0%     53.8%           25.0%        100.0%          57.1%         50.0%           -            44.0%
         problem but I do not know
                        the scale of it


    No, this is not a problem at all             43.3%             -       38.5%           58.3%           -            14.3%         27.8%        100.0%          46.1%


           Yes, I think there is a big           11.1%             -        7.7%           16.7%           -            28.6%         22.2%           -             9.9%
                            problem
Q4. Are you concerned that some businesses in your sector use unfair selling
practices? (E.g. aggressive sales techniques or misleading consumers via advertising /
promotions?) - by Industry Sector
     100%

      80%

      60%                                                                         50%

      40%                                                                               28%

      20%

       0%




                                                        Indutry sector




                         Yes, I think there might be problem but I do not know the scale of it
                         No, this is not a problem at all
                         Yes, I think there is a big problem
Q5. What unfair practices are you aware of being used in your sector?
- Open response, please see Excel document
Q6. How much do you think businesses in your sector that use unfair trading or selling
practices affect your profits?




                                 Base %
                                 Respondents
                                                            Base 100.0%

                                 Q6
                                   I do not think m y profits are   33.3%
                                                        affected
                                       My profits are affected to   28.8%
                                                   som e degree


                                      My profits m ay be affected   22.2%


                                   My profits are definitely not    13.1%
                                                  affected at all


                                  My profits are highly affected    2.6%
Q6. How much do you think businesses in your sector that use unfair trading or selling
practices affect your profits?

     35%


     30%


     25%


     20%


     15%


     10%


      5%


      0%




                    I do not think my profits are affected   My profits are definitely not affected at all
                    My profits are affected to some degree   My profits are highly affected
                    My profits may be affected
Q6. How much do you think businesses in your sector that use unfair trading or selling
practices affect your profits? - by Gender




                             Break %                                     Gender
                             Respondents                        Base       Male Fem ale
                                                        Base    153       93      60
                             Q6
                              I do not think m y profits are     33.3%    31.2%   36.7%
                                                   affected
                                   My profits are affected to    28.8%    34.4%   20.0%
                                               som e degree


                                  My profits m ay be affected    22.2%    20.4%   25.0%


                              My profits are definitely not      13.1%    12.9%   13.3%
                                             affected at all


                             My profits are highly affected       2.6%     1.1%    5.0%
Q6. How much do you think businesses in your sector that use unfair trading or selling
practices affect your profits? - by Gender

     40%

     35%

     30%

     25%

     20%

     15%

     10%

      5%

      0%



                                                             Gender


                    I do not think my profits are affected       My profits are definitely not affected at all
                    My profits are affected to some degree       My profits are highly affected
                    My profits may be affected
Q6. How much do you think businesses in your sector that use unfair trading or selling
practices affect your profits? - by Age




                       Break %                                        Age
                       Respondents                           Base      16-24   25-34   35-44   45-54    55+
                                                    Base 153           1       19      32      49      52
                       Q6
                            I do not think m y profits are    33.3%     -      36.8%   31.3%   38.8%   28.8%
                                                 affected
                              My profits are affected to      28.8%     -      26.3%   37.5%   28.6%   25.0%
                                          som e degree


                             My profits m ay be affected      22.2% 100.0%     26.3%   25.0%   14.3%   25.0%


                            My profits are definitely not     13.1%     -      10.5%    -      18.4%   17.3%
                                           affected at all


                        My profits are highly affected         2.6%     -       -      6.3%     -      3.8%
Q6. How much do you think businesses in your sector that use unfair trading or selling
practices affect your profits? - by Age

      100%

      90%

      80%

      70%

      60%

      50%

      40%

      30%

      20%

      10%

       0%



                                                             Age


                    I do not think my profits are affected     My profits are definitely not affected at all
                    My profits are affected to some degree     My profits are highly affected
                    My profits may be affected
Q6. How much do you think businesses in your sector that use unfair trading or selling
practices affect your profits? - by Region




                                                  Region
 Break %
 Respondents                                                                                 North   Northern               South   South
                                    Base               East   London   Midlands North East   West      Ireland   Scotland    East    West   Wales Yorkshire
                            Base       153            17       15         19          5      15          5           7      32      21       4        13

 Q6
  I do not think m y profits are       33.3%         47.1%     33.3%      10.5%     20.0%    26.7%      20.0%      57.1%    46.9%   19.0%   50.0%     38.5%
                       affected
       My profits are affected to      28.8%           -        6.7%      31.6%     80.0%    66.7%      60.0%      14.3%    25.0%   33.3%   25.0%     23.1%
                   som e degree


      My profits m ay be affected      22.2%         17.6%     20.0%      57.9%       -       6.7%       -         14.3%    15.6%   28.6%   25.0%     23.1%


   My profits are definitely not       13.1%         35.3%     33.3%       -          -       -          -         14.3%    12.5%   14.3%    -         7.7%
                  affected at all


 My profits are highly affected            2.6%        -        6.7%       -          -       -         20.0%        -       -       4.8%    -         7.7%
Q6. How much do you think businesses in your sector that use unfair trading or selling
practices affect your profits? - by Region

     80%

     70%
                                                              60%
     60%

     50%

     40%

     30%
                                                             20%
     20%

     10%

      0%




                                                              Region


                    I do not think my profits are affected          My profits are definitely not affected at all
                    My profits are affected to some degree          My profits are highly affected
                    My profits may be affected
Q6. How much do you think businesses in your sector that use unfair trading or selling
practices affect your profits? - by Industry Sector




                                                       Indutry sector
  Break %
  Respondents                                          Sale and repair           Hotel / restaur- Rental of spor- Dry cleaners / Hom e m ainte- Other - please
                                        Base            of m otor ve...   Retail ant / take-aw ... ts and recre... hairdressing... nance, repair...       state
                               Base            153                1       24               5               1               6             13             103

  Q6
       I do not think m y profits are          33.3%              -       12.5%          40.0%             -             66.7%           23.1%           37.9%
                            affected
         My profits are affected to            28.8%           100.0%     33.3%          20.0%          100.0%           33.3%           23.1%           27.2%
                     som e degree


        My profits m ay be affected            22.2%              -       37.5%          20.0%             -               -             30.8%           19.4%


       My profits are definitely not           13.1%              -        8.3%          20.0%             -               -             23.1%           13.6%
                      affected at all


   My profits are highly affected               2.6%              -        8.3%            -               -               -               -              1.9%
Q6. How much do you think businesses in your sector that use unfair trading or selling
practices affect your profits? - by Industry Sector

      100%

      80%

      60%

      40%
                                                                                                  23%23%
      20%

       0%




                                                             Indutry sector




                    I do not think my profits are affected           My profits are definitely not affected at all
                    My profits are affected to some degree           My profits are highly affected
                    My profits may be affected
Q7. If you feel your profits have been adversely affected, please state by how much you
think as a percentage of revenue?




                                   Base %
                                   Respondents
                                                    Base 100.0%

                                   Q7
                                              Under 10%      50.0%
                                        Betw een 10- 20%     37.8%
                                          More than 20%      9.8%
                                          At least a third   2.4%
Q7. If you feel your profits have been adversely affected, please state by how much you
think as a percentage of revenue?

     50%

     45%

     40%

     35%

     30%

     25%

     20%

     15%

     10%

      5%

      0%




                   Under 10%    Betw een 10- 20%   More than 20%   At least a third
Q7. If you feel your profits have been adversely affected, please state by how much you
think as a percentage of revenue? - by Gender




                               Break %                            Gender
                               Respondents               Base       Male Fem ale
                                                Base      82       52      30
                               Q7
                                          Under 10%       50.0%    46.2%   56.7%
                                    Betw een 10- 20%      37.8%    42.3%   30.0%
                                      More than 20%        9.8%     9.6%   10.0%
                                      At least a third     2.4%     1.9%    3.3%
Q7. If you feel your profits have been adversely affected, please state by how much you
think as a percentage of revenue? - by Gender

     60%



     50%



     40%



     30%



     20%



     10%



      0%



                                                   Gender


                   Under 10%    Betw een 10- 20%       More than 20%   At least a third
Q7. If you feel your profits have been adversely affected, please state by how much you
think as a percentage of revenue? - by Age




                         Break %                            Age
                         Respondents               Base      16-24   25-34   35-44   45-54        55+
                                          Base      82       1       10      22      21      28
                         Q7
                                    Under 10%       50.0%     -      60.0%   59.1%   42.9%   46.4%
                              Betw een 10- 20%      37.8% 100.0%     40.0%   27.3%   42.9%   39.3%
                                More than 20%        9.8%     -       -      9.1%    9.5%    14.3%
                                At least a third     2.4%     -       -      4.5%    4.8%     -
Q7. If you feel your profits have been adversely affected, please state by how much you
think as a percentage of revenue? - by Age

     100%

      90%

      80%

      70%

      60%

      50%

      40%

      30%

      20%

      10%

       0%



                                                   Age


                   Under 10%    Betw een 10- 20%     More than 20%   At least a third
Q7. If you feel your profits have been adversely affected, please state by how much you
think as a percentage of revenue? - by Region




                                           Region
   Break %
   Respondents                                                                        North   Northern               South   South
                             Base               East   London   Midlands North East   West      Ireland   Scotland    East    West   Wales Yorkshire
                    Base        82              3        5         17          4      11          4           2      13      14       2         7

   Q7
              Under 10%         50.0%         100.0%    40.0%      76.5%     75.0%    18.2%      50.0%      50.0%    30.8%   57.1%   50.0%     28.6%
        Betw een 10- 20%        37.8%           -       40.0%      11.8%       -      72.7%      50.0%      50.0%    46.2%   35.7%   50.0%     57.1%
          More than 20%             9.8%        -        -         11.8%     25.0%     9.1%       -           -      15.4%    7.1%    -        14.3%
          At least a third          2.4%        -       20.0%       -          -       -          -           -       7.7%    -       -         -
Q7. If you feel your profits have been adversely affected, please state by how much you
think as a percentage of revenue? - by Region

     100%

      90%

      80%

      70%

      60%
                                                 50%
                                               50%
      50%

      40%

      30%

      20%

      10%

       0%




                                                   Region


                   Under 10%    Betw een 10- 20%       More than 20%   At least a third
Q7. If you feel your profits have been adversely affected, please state by how much you
think as a percentage of revenue? - by Industry Sector




                                              Indutry sector
     Break %
     Respondents                              Sale and repair           Hotel / restaur- Rental of spor- Dry cleaners / Hom e m ainte- Other - please
                               Base            of m otor ve...   Retail ant / take-aw ... ts and recre... hairdressing... nance, repair...       state
                      Base            82                 1       19               2               1               2               7             50

     Q7
                Under 10%             50.0%              -       47.4%          50.0%             -             50.0%           71.4%           50.0%
          Betw een 10- 20%            37.8%           100.0%     36.8%          50.0%             -               -             28.6%           40.0%
            More than 20%             9.8%               -       10.5%            -            100.0%           50.0%             -              8.0%
            At least a third          2.4%               -        5.3%            -               -               -               -              2.0%
Q7. If you feel your profits have been adversely affected, please state by how much you
think as a percentage of revenue? - by Industry Sector

     100%

      80%                                                               71%


      60%

      40%                                                                     29%

      20%

       0%




                                             Indutry sector




                   Under 10%    Betw een 10- 20%     More than 20%   At least a third
Q8. Do you think that there should be tougher penalties for businesses that use unfair
selling practices, such as aggressive sales techniques or misleading consumers via
advertising / promotions?




                                    Base %
                                    Respondents
                                                  Base 100.0%

                                    Q8
                                                  Yes    91.5%
                                                    No   8.5%
Q8. Do you think that there should be tougher penalties for businesses that use unfair
selling practices, such as aggressive sales techniques or misleading consumers via
advertising / promotions?
      100%

      90%

      80%

      70%

      60%

      50%

      40%

      30%

      20%

      10%

       0%




                                        Yes   No
Q8. Do you think that there should be tougher penalties for businesses that use unfair
selling practices, such as aggressive sales techniques or misleading consumers via
advertising / promotions? - by Gender




                               Break %                       Gender
                               Respondents          Base       Male Female
                                             Base   270      147      123
                               Q8
                                             Yes     91.5%    89.8%   93.5%
                                              No      8.5%    10.2%    6.5%
Q8. Do you think that there should be tougher penalties for businesses that use unfair
selling practices, such as aggressive sales techniques or misleading consumers via
advertising / promotions? - by Gender
      100%

      90%

      80%

      70%

      60%

      50%

      40%

      30%

      20%

      10%

       0%



                                              Gender


                                        Yes      No
Q8. Do you think that there should be tougher penalties for businesses that use unfair
selling practices, such as aggressive sales techniques or misleading consumers via
advertising / promotions? - by Age




                          Break %                      Age
                          Respondents         Base      16-24   25-34   35-44   45-54    55+
                                        Base 270        2       36      52      92      88
                          Q8
                                        Yes    91.5% 100.0%     91.7%   92.3%   92.4%   89.8%
                                         No     8.5%     -      8.3%    7.7%    7.6%    10.2%
Q8. Do you think that there should be tougher penalties for businesses that use unfair
selling practices, such as aggressive sales techniques or misleading consumers via
advertising / promotions? - by Age
      100%

      90%

      80%

      70%

      60%

      50%

      40%

      30%

      20%

      10%

       0%



                                              Age


                                        Yes     No
Q8. Do you think that there should be tougher penalties for businesses that use unfair
selling practices, such as aggressive sales techniques or misleading consumers via
advertising / promotions? - by Region




                                      Region
   Break %
   Respondents                                                                   North    Northern               South   South
                        Base               East   London   Midlands North East   West       Ireland   Scotland    East    West   Wales Yorkshire
                 Base      270            24       24         32         11       25          7          14      62      37        8       26
   Q8
                 Yes       91.5%         87.5%     87.5%      87.5%    100.0%    100.0%     100.0%     100.0%    90.3%   91.9%   100.0%    84.6%
                  No           8.5%      12.5%     12.5%      12.5%       -        -          -           -       9.7%    8.1%     -       15.4%
Q8. Do you think that there should be tougher penalties for businesses that use unfair
selling practices, such as aggressive sales techniques or misleading consumers via
advertising / promotions? - by Region

      100%                                    100%


      90%

      80%

      70%

      60%

      50%

      40%

      30%

      20%

      10%
                                                     0%
       0%




                                              Region


                                        Yes          No
Q8. Do you think that there should be tougher penalties for businesses that use unfair
selling practices, such as aggressive sales techniques or misleading consumers via
advertising / promotions? - by Industry Sector




                                     Indutry sector
 Break %
 Respondents                         Sale and repai-             Hotel / restau- Rental of spor- Dry cleaners / Home mainte- Betting / com- Other - please
                      Base            r of motor v...   Retail   rant / take-a... ts and recre... hairdressing... nance, repai... petitions an...     state
               Base          270                1       39               12              1               7             18              1            191
 Q8
               Yes           91.5%           100.0%     89.7%           100.0%         100.0%          71.4%          100.0%         100.0%          91.1%
                No            8.5%              -       10.3%             -               -            28.6%            -              -              8.9%
Q8. Do you think that there should be tougher penalties for businesses that use unfair
selling practices, such as aggressive sales techniques or misleading consumers via
advertising / promotions? - by Industry Sector
      100%                                                100%


      80%

      60%

      40%

      20%
                                                                 0%
       0%




                                         Indutry sector




                                        Yes      No
Q9. Which one of the following do you think is suitable as an initial penalty for using
unfair selling practices?




                                   Base %
                                   Respondents
                                                              Base 100.0%

                                   Q9
                                             Suspension of trading    43.3%


                                                              Fine    30.8%
                                        Public notice served on the   20.6%
                                                  com pany director


                                             Other - please specify   5.3%
Q9. Which one of the following do you think is suitable as an initial penalty for using
unfair selling practices?

      45%

      40%

      35%

      30%

      25%

      20%

      15%

      10%

      5%

      0%




                  Suspension of trading         Public notice served on the company director
                  Fine                          Other - please specify
Q9. Which one of the following do you think is suitable as an initial penalty for using
unfair selling practices? - by Gender




                              Break %                                     Gender
                              Respondents                        Base       Male Fem ale
                                                         Base    247      132      115

                              Q9
                                        Suspension of trading     43.3%    40.9%   46.1%


                                                         Fine     30.8%    32.6%   28.7%
                                   Public notice served on the    20.6%    23.5%   17.4%
                                             com pany director


                                        Other - please specify     5.3%     3.0%    7.8%
Q9. Which one of the following do you think is suitable as an initial penalty for using
unfair selling practices? - by Gender

      50%

      45%

      40%

      35%

      30%

      25%

      20%

      15%

      10%

      5%

      0%



                                             Gender


                  Suspension of trading          Public notice served on the company director
                  Fine                           Other - please specify
Q9. Which one of the following do you think is suitable as an initial penalty for using
unfair selling practices? - by Age




                        Break %                                     Age
                        Respondents                        Base      16-24   25-34   35-44   45-54    55+
                                                   Base 247          2       33      48      85      79

                        Q9
                                  Suspension of trading     43.3%     -      48.5%   39.6%   44.7%   43.0%


                                                   Fine     30.8% 50.0%      39.4%   37.5%   30.6%   22.8%
                             Public notice served on the    20.6% 50.0%      9.1%    16.7%   18.8%   29.1%
                                       com pany director


                                  Other - please specify    5.3%      -      3.0%    6.3%    5.9%    5.1%
Q9. Which one of the following do you think is suitable as an initial penalty for using
unfair selling practices? - by Age

      50%

      45%

      40%

      35%

      30%

      25%

      20%

      15%

      10%

      5%

      0%



                                              Age


                  Suspension of trading         Public notice served on the company director
                  Fine                          Other - please specify
Q9. Which one of the following do you think is suitable as an initial penalty for using
unfair selling practices? - by Region




                                                  Region
 Break %
 Respondents                                                                                 North   Northern               South   South
                                    Base               East   London   Midlands North East   West      Ireland   Scotland    East    West   Wales Yorkshire
                            Base       247            21       21         28         11      25          7          14      56      34       8        22
 Q9
           Suspension of trading       43.3%         57.1%     33.3%      60.7%     36.4%    36.0%       -         42.9%    41.1%   50.0%   50.0%     36.4%


                            Fine       30.8%         23.8%     33.3%      14.3%     36.4%    56.0%      57.1%      14.3%    35.7%   20.6%   12.5%     36.4%
      Public notice served on the      20.6%         14.3%     23.8%      25.0%     27.3%     8.0%      42.9%      35.7%    16.1%   23.5%   12.5%     22.7%
                com pany director


           Other - please specify          5.3%       4.8%      9.5%       -          -       -          -          7.1%     7.1%    5.9%   25.0%      4.5%
Q9. Which one of the following do you think is suitable as an initial penalty for using
unfair selling practices? - by Region

      70%

      60%                                    57%


      50%

      40%

      30%

      20%

      10%
                                            0%
      0%




                                             Region


                  Suspension of trading            Public notice served on the company director
                  Fine                             Other - please specify
Q9. Which one of the following do you think is suitable as an initial penalty for using
unfair selling practices? - by Industry Sector




                                       Indutry sector
Break %
Respondents                            Sale and repair           Hotel / restaur- Rental of sport- Dry cleaners / Hom e m ainten- Betting / com p-         Other - please
                        Base           of m otor veh...   Retail ant / take-aw ... s and recreat... hairdressing ... ance, repairs ... etitions and p...             state
               Base            247                1       35               12                 1                 5               18                 1               174
Q9
     Suspension of             43.3%            100.0%    40.0%            58.3%            100.0%            60.0%             50.0%              -                41.4%
           trading
                Fine           30.8%              -       28.6%             8.3%              -               20.0%             27.8%           100.0%              33.3%
Public notice served           20.6%              -       22.9%            33.3%              -                 -               16.7%              -                20.7%
    on the com pany
             director
      Other - please            5.3%              -        8.6%              -                -               20.0%              5.6%              -                 4.6%
             specify
Q9. Which one of the following do you think is suitable as an initial penalty for using
unfair selling practices? - by Industry Sector

      100%

      80%

      60%                                                         50%

      40%                                                               28%

      20%

       0%




                                           Indutry sector




                  Suspension of trading            Public notice served on the company director
                  Fine                             Other - please specify
Q10. How much do you think displaying trust marks, quality marks or showing that you
are a signatory to a code of conduct, influences customers when choosing whether to
buy products / services?



                                Base %
                                Respondents
                                                          Base 100.0%
                                Q10
                                 They have som e influence on      33.7%
                                              decision to buy


                                        They have a significant    23.3%
                                  influence on decision to buy


                                They have lim ited influence on    21.5%
                                                decision to buy


                                They have little or no influence   8.5%
                                             on decision to buy


                                                 I do not know     6.7%
                                They have a huge influence on      6.3%
                                              decision to buy
Q10. How much do you think displaying trust marks, quality marks or showing that you
are a signatory to a code of conduct, influences customers when choosing whether to
buy products / services?
     35%


     30%


     25%


     20%


     15%


     10%


      5%


      0%




             They have some influence on decision to buy            They have little or no influence on decision to buy
             They have a significant influence on decision to buy   I do not know
             They have limited influence on decision to buy         They have a huge influence on decision to buy
Q10. How much do you think displaying trust marks, quality marks or showing that you
are a signatory to a code of conduct, influences customers when choosing whether to
buy products / services? - by Gender



                            Break %                                     Gender
                            Respondents                        Base       Male Fem ale
                                                      Base     270      147      123

                            Q10
                             They have som e influence on       33.7%    31.3%   36.6%
                                          decision to buy


                                    They have a significant     23.3%    20.4%   26.8%
                              influence on decision to buy


                            They have lim ited influence on     21.5%    23.8%   18.7%
                                            decision to buy


                            They have little or no influence     8.5%    12.2%    4.1%
                                         on decision to buy


                                             I do not know       6.7%     4.8%    8.9%
                            They have a huge influence on        6.3%     7.5%    4.9%
                                          decision to buy
Q10. How much do you think displaying trust marks, quality marks or showing that you
are a signatory to a code of conduct, influences customers when choosing whether to
buy products / services? - by Gender
     40%

     35%

     30%

     25%

     20%

     15%

     10%

      5%

      0%



                                                                    Gender


             They have some influence on decision to buy                They have little or no influence on decision to buy
             They have a significant influence on decision to buy       I do not know
             They have limited influence on decision to buy             They have a huge influence on decision to buy
Q10. How much do you think displaying trust marks, quality marks or showing that you
are a signatory to a code of conduct, influences customers when choosing whether to
buy products / services? - by Age



                       Break %                                     Age
                       Respondents                        Base      16-24   25-34   35-44   45-54    55+
                                                 Base 270           2       36      52      92      88

                       Q10
                        They have som e influence on       33.7%     -      44.4%   30.8%   37.0%   28.4%
                                     decision to buy


                               They have a significant     23.3% 50.0%      19.4%   19.2%   31.5%   18.2%
                         influence on decision to buy


                       They have lim ited influence on     21.5% 50.0%      8.3%    25.0%   22.8%   22.7%
                                       decision to buy


                       They have little or no influence    8.5%      -      2.8%    7.7%    3.3%    17.0%
                                    on decision to buy


                                        I do not know      6.7%      -      13.9%   9.6%    1.1%    8.0%
                       They have a huge influence on       6.3%      -      11.1%   7.7%    4.3%    5.7%
                                     decision to buy
Q10. How much do you think displaying trust marks, quality marks or showing that you
are a signatory to a code of conduct, influences customers when choosing whether to
buy products / services? - by Age
     50%

     45%

     40%

     35%

     30%

     25%

     20%

     15%

     10%

      5%

      0%



                                                                    Age


             They have some influence on decision to buy              They have little or no influence on decision to buy
             They have a significant influence on decision to buy     I do not know
             They have limited influence on decision to buy           They have a huge influence on decision to buy
Q10. How much do you think displaying trust marks, quality marks or showing that you
are a signatory to a code of conduct, influences customers when choosing whether to
buy products / services? - by Region


                                                  Region
Break %
Respondents                                                                                  North   Northern               South   South
                                    Base               East   London   Midlands North East   West      Ireland   Scotland    East    West   Wales Yorkshire
                           Base        270            24       24         32         11      25          7          14      62      37       8        26

Q10
  They have som e influence on         33.7%         29.2%     33.3%      21.9%     27.3%    44.0%      14.3%      21.4%    37.1%   43.2%   37.5%     34.6%
               decision to buy


         They have a significant       23.3%         25.0%     20.8%      15.6%     36.4%    24.0%      14.3%      42.9%    17.7%   32.4%    -        26.9%
   influence on decision to buy


 They have lim ited influence on       21.5%         33.3%     20.8%      31.3%     18.2%    16.0%      42.9%      14.3%    21.0%   10.8%   12.5%     23.1%
                 decision to buy


 They have little or no influence          8.5%       8.3%     12.5%       6.3%       -       -         28.6%      14.3%     9.7%    8.1%   12.5%      7.7%
              on decision to buy


                  I do not know            6.7%        -        8.3%      15.6%       -       4.0%       -           -       6.5%    5.4%   37.5%      3.8%
 They have a huge influence on             6.3%       4.2%      4.2%       9.4%     18.2%    12.0%       -          7.1%     8.1%    -       -         3.8%
               decision to buy
Q10. How much do you think displaying trust marks, quality marks or showing that you
are a signatory to a code of conduct, influences customers when choosing whether to
buy products / services? - by Region
     45%

     40%

     35%

     30%

     25%

     20%
                                                                      14%
                                                                    14%
     15%

     10%

      5%

      0%




                                                                      Region


             They have some influence on decision to buy                    They have little or no influence on decision to buy
             They have a significant influence on decision to buy           I do not know
             They have limited influence on decision to buy                 They have a huge influence on decision to buy
 Q10. How much do you think displaying trust marks, quality marks or showing that you
 are a signatory to a code of conduct, influences customers when choosing whether to
 buy products / services? - by Industry Sector


                                                  Indutry sector
Break %
Respondents                                       Sale and repair           Hotel / restaur- Rental of spor- Dry cleaners / Hom e m ainten- Betting / com p- Other - please
                                   Base           of m otor veh...   Retail ant / take-aw ... ts and recrea... hairdressing ... ance, repairs... etitions and ...      state
                          Base            270                1       39              12               1                7              18               1             191

Q10
 They have som e influence on             33.7%              -       38.5%           16.7%          100.0%           71.4%            27.8%          100.0%           32.5%
              decision to buy


        They have a significant           23.3%            100.0%    20.5%           33.3%             -               -              16.7%            -              24.6%
  influence on decision to buy


They have lim ited influence on           21.5%              -       20.5%           33.3%             -             28.6%            27.8%            -              20.4%
                decision to buy


They have little or no influence           8.5%              -        7.7%            8.3%             -               -              16.7%            -               8.4%
             on decision to buy


                 I do not know             6.7%              -        5.1%            -                -               -               5.6%            -               7.9%
They have a huge influence on              6.3%              -        7.7%            8.3%             -               -               5.6%            -               6.3%
              decision to buy
Q10. How much do you think displaying trust marks, quality marks or showing that you
are a signatory to a code of conduct, influences customers when choosing whether to
buy products / services? - by Industry Sector
     100%

      80%

      60%

      40%                                                                               28%
                                                                                          17%
      20%

       0%




                                                                Indutry sector




             They have some influence on decision to buy                They have little or no influence on decision to buy
             They have a significant influence on decision to buy       I do not know
             They have limited influence on decision to buy             They have a huge influence on decision to buy
Q11. Please outline any experiences of unfair trading or selling that you are aware of or
have seen from rival businesses? – Open response, please see Excel document
                                    Tickbox.net survey
                                                      for
                                                    DBERR




The research for (the brand) was carried out online by Tickbox.net between 25.01.2008 and 01.02.2008 amongst a
nationally representative sample of 270 UK small business owners aged 16+.

Tickbox.net is a leading market research organisation, carrying out consumer, corporate and niche market surveys online
amongst a 50,000+ member panel.

Tickbox.net follow the codes of the MRS (Market Research Society) and are fully registered and compliant with the Data
Protection Registrar, as well as being the preferred research supplier of the PRCA (Public Relations Consultants
Association).

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:3
posted:1/2/2012
language:
pages:94