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Big_Block_Aggressive_PR_10052011

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									PRESS RELEASE: FOR IMMEDIATE RELEASE


                          BIG BLOCK GETS AGGRESSIVE

           Signs Exclusive Deal with Commercial Directorial and Design Duo
                   Alex Topaller and Dan Shapiro, AKA Aggressive


Santa Monica, California—October 5, 2011—Digital production and visual effects
studio Big Block has signed an exclusive deal with Alex Topaller and Dan Shapiro, the
directorial and design duo known as Aggressive. Aggressive will be represented under
the Big Block banner for direction and design for commercials, advertising and broadcast
design.

Big Block and Aggressive have already delivered their first collaboration on branded
content for a major international client, which was just revealed at the Oracle OpenWorld
technology conference in San Francisco.

The East Coast-based Aggressive, winners of the 2008 Latin Grammy Award for Best
Music Video for Juanes “Me Enamora,” will be a creative complement to Big Block’s
focus on digital production for commercials, feature films and television. Shapiro, the
son of Hungarian emigres, and Moscow-born Topaller, who has lived in Israel and
Belgium, bring an international sensibility and entrepreneurial drive to the new venture.

The up-and-coming pair created Aggressive five years ago, building on their talent for
motion graphics and typography with compositing, visual effects and ultimately live
action direction for music videos for some of the world’s best-known artists. In addition
to the Grammy-winning video for Juanes, Aggressive has directed and created visual
effects for videos for Stone Temple Pilots, Megadeth, Bloc Party and Kerli (“Walking on
Air,” nominated in 2008 for Best Pop Video, MTV VMA Award), as well as an as-yet-
unreleased video for Michael Jackson’s “Behind the Mask.”

Aggressive has also designed and directed graphics and visual effects-driven broadcast
and web commercials for P&G Anna Sui Cosmetics “Rose,” Penfolds “(RED),” Marc
Ecko “Ecko Unltd.,” Toyota “GST,” Topps Attax “Got Mine,” and RalphLauren.com
“Virtual Fashion Show” and created visual effects for Adidas “A3.”

To see more of Aggressive’s work, please visit www.bigblockla.com.

Topaller and Shapiro said, “Until now, we’ve been completely autonomous and
personally involved in every single aspect of our projects. Now we’re ready to take on
bigger challenges in the commercial space and to expand our creative possibilities. We
are very excited to be collaborating with Big Block and their wealth of resources. This is
the work we’ve been hoping to do.”
Kenny Solomon, Managing Director at Big Block, said, “Aggressive adds a forward
facing persona to the Big Block creative team. Alex and Dan’s fearless work in concept
and design, motion graphics, CG integration and live action direction adds a unique,
cutting edge approach to our visuals. Our vision is to offer a complete creative solution to
our clients from concept to creation and delivery on any platform.”


ABOUT BIG BLOCK
Launched in 2011, Big Block is a digital production studio specializing in digital
automotive content, VFX, design and finishing for feature films, television, web, gaming
and mobile platforms. A key component of Big Block’s car-centric focus is Big Block
Interactive, its interactive and software development groups, which will generate new
techniques to enhance and extend Big Block’s brand across the creative landscape. Big
Block’s proprietary driving simulation software parallels the physics of driving in real
time 3D, a significant next-generation leap from hand-animated vehicle motion.

Big Block was founded by business developer Scott Benson and executive producer
Kenny Solomon, whose collective experience with the production of branded content
across multiple media platforms make them uniquely suited to meet the challenges of
creative communication.

Big Block is housed in the newly renovated Art Deco Ilona Building on Wilshire Blvd. in
the heart of Santa Monica.

For more information, please call 310-954-9400 or visit: www.bigblockLA.com


Big Block contact:
Kenny Solomon
Executive Producer
631 Wilshire Boulevard 2nd Floor
Santa Monica, CA 90401
310-954-9400
kenny.solomon@bigblockLA.com

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