January 2011 Update
INFORMATION FOR
PERTHSTREETBIKES.COM
ADVERTISERS
PerthStreetBikes.com Pty Ltd
PO Box 482, South Perth, Western Australia, 6951
All enquiries to: advertise@perthstreetbikes.com
ADVERTISING ON PSB
TABLE OF CONTENTS
TABLE OF CONTENTS .............................................................................................................................................. 2
ABOUT PSB ............................................................................................................................................................. 3
AUDIENCE OVERVIEW............................................................................................................................................. 3
FORUM STATISTICS ................................................................................................................................................. 3
WAYS TO ADVERTISE .............................................................................................................................................. 5
Corporate Sponsorship ....................................................................................................................................... 5
Banner Advertising ............................................................................................................................................. 6
Direct Email Promotion ...................................................................................................................................... 7
RATE SUMMARY, MINIMUM PERIODS, & PAYMENT INFO ..................................................................................... 7
PSB MEMBER DEMOGRAPHICS SNAPSHOT ............................................................................................................ 8
AWARDS ............................................................................................................................................................... 10
FREQUENTLY ASKED QUESTIONS & ADDITIONAL INFORMATION ........................................................................ 11
CONTACT .............................................................................................................................................................. 11
OTHER ................................................................................................................................................................... 11
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ABOUT PSB
PerthStreetBikes.com (PSB) is an internet forum which was established in March 2003 for the purpose of
fostering discussion, social interaction, and entertainment for sports motorcycle riders and enthusiasts in
Perth Western Australia.
Since its inception, PSB has grown to become the largest Forum of its kind in Australia with over 18,000
members who have posted in excess of 2 million posts.
In 2008, PSB entered into the TOP 100 most visited automotive websites in Australia, and has consistently
rated in the TOP 3 most visited ‘Motorcycle Automotive’ websites in Australia since 2009*.
If sportsbike riding motorcyclists are your audience, and Perth or Australia is your targeted geographic
location, then advertising on PSB will provide you with a concentrated target audience with a strong appetite
and acceptance for motorcycle related products which will prove to create value for money for your next
marketing campaign.
[* Source: Independent rating company – Experian Hitwise™]
AUDIENCE OVERVIEW
96.3% of all registered users on PSB reside in the state of Western Australia. 85.19% in the Perth metropolitan
area. The balance of registered users (3.7%) reside elsewhere in Australia.
For this reason PSB provides a rare and unique opportunity to target a very specific demographic audience
with motorcycle related products.
[Source: PSB Forum Poll 24 January 2011]
FORUM STATISTICS
Since 2009 PSB has consistently rated in the TOP 3 most visited ‘Motorcycle Automotive’ websites in Australia
as independently rated by HitWise ™.
Primary Stats
Average Unique Visitors Per Day 7,712
Average number of Visits Perth Day 12,569
Average Page Views Per Day 280,291
Registered Users 18,020
Registered User Unique Logins Per Day 1,504
Average New Members Per Day 33
Total Posts 2,042,595
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Secondary Stats
Average New Posts per Day 1339
Average Logins per Day per Member 1.6
Busiest Day of the Week Wednesday
Quietest Day of the Week Saturday
Most active Times 9:00am through 8:00pm WST
Operating System 81% Windows, 15% Macintosh
Browsers 42% Internet Explorer, 30% Firefox, 15% Chrome
Percentage of Visitors that add to Favorites 19%
[ Source: Awstats™ Server Stats December 2010, vB™ Statistics December 2010 ]
Visitor Traffic Growth per Month
250000
200000
Unique Visits
150000
100000
50000
0
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WAYS TO ADVERTISE
PSB has three main methods of advertising your products – Corporate Sponsorship, Banner Advertising, and
Direct Email Promotion.
CORPORATE SPONSORSHIP
The PSB Corporate Sponsorship is an effective and personal form of promoting your service or product on PSB
which often suits the smaller businesses where a staff member from your business is, or intends to be, an
active user of PSB.
Your promotion is conducted by way making forum posts about your offer, product, or service which can be
responded to by the forum public.
There are two Corporate Sponsorship options:
PSB Sponsor
The PSB Sponsor package allows you to gain the authority to start a new thread in the ‘PSB
CORPORATE SUPPORTER’ section of the forum. This section allows you to post information
about your product, services, or special offer at any time. Once the thread has been started,
any PSB user can respond, comment, or ask questions.
There is no limit to the number of new threads you can start, so long as the threads are
relevant, and are not unreasonably excessive so as to be considered spam.
This can be a more personal approach to advertising which allows you to interact with PSB
members, respond to questions, and generate traffic to promote a product the moment it is
added to your inventory or catalogue.
A PSB Sponsor also receives a ‘PSB Sponnsor’ tag which appears below your avatar in all of
your posts so that PSB members can identify you as a Sponsor.
Rate: $199.00 for 12 month subscription
PSB Premium Sponsor
Operating the same way as the PSB Sponsor package above, the PSB Premium Sponsorship
goes one step further to give you your own forum section, instead of a shared section, to
promote your product or service.
The section effectively gives you your own shopfront from which to interact and promote your
product to PSB members.
Rate: $365.00 for 12 month subscription
5
BANNER ADVERTISING
Banner and button advertising is the most prominent and dynamic way to display your advertising to PSB users
and is seen on every single page view by every PSB user.
PSB has three types of banners and button advertising which are displayed on the forum as follows:
Full Banner
The most prominent positions for advertising on PSB, the Full Banner is viewed on average
280,000 times per day to 7,700 people.
The maximum size for a title banner is 468 x 60 pixels and can be displayed as fixed image or
animated GIF or Flash.
Rate: $330.00 per month (10.85 per day)
Vertical Banner
Located on the sidebar, the Vertical Banner is 120 x 240 pixels in size and can be displayed as
a fixed image or animated GIF or Flash.
Rate: $230.00 per month ($7.56 per day)
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Button 2
Buttons are an economical way to get prominent and effective exposure for your product on
PSB. There is a maximum 7 sidebar buttons available for advertisers to place a 120 x 60 pixel
buttons as a animated GIF, Flash or fixed image to promote your product or service.
Rate: $58.00 per month ($1.91 per day)
DIRECT EMAIL PROMOTION
PSB has a membership database of over 18,000 users with current email addresses and is growing at the rate
of over 33 new members every day. 15,800 of these members have elected to receive email communication
from PSB.
PSB can arrange for a direct email campaign to be forwarded to the email addresses of all PSB registered users
within minutes which can be a fast and effective way to get instant penetration for your promotion.
Rate: $360.00 per promotion ($0.03c per legitimate email recipient)
Note: PSB will not release the email list for advertiser’s direct use. Email promotions will be conducted by PSB Staff from the PSB email
system to ensure the privacy of our members is maintained in accordance with our Privacy Policy.
RATE SUMMARY, MINIMUM PERIODS, & PAYMENT INFO
Type Rate Minimum Initial Minimum Activation Payment
Advertising Period Advertising method Method
Period
Thereafter
Sponsor $199 per annum 12 months 12 months Online Paypal only
Premium Sponsor $365 per annum 12 months 12 months Online Paypal only
Full Banner $330 per month Per day charge until 3 months Email PSB with EFT,
end of first calendar your image. Australian
month (pro rata), Invoiced once ad Cheque,
PLUS three months is activated. Money
Order
Vertical Banner $230 per month Per day charge until 3 months Email PSB with EFT,
end of first calendar your image. Australian
month (pro rata), Invoiced once ad Cheque,
PLUS three months is activated. Money
Order
Button 2 $58 per month Per day charge until 3 months Email PSB with EFT or
end of first calendar your image. Australian
month (pro rata), Invoiced once ad Cheque
PLUS three months is activated.
Direct Email $360 per 1 promotion 1 promotion Email PSB with EFT or
Promotion promotion your text. Australian
Invoiced once ad Cheque
is activated. to
database.
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PSB MEMBER DEMOGRAPHICS SNAPSHOT
nd
How Often do PSB Users Buy New (or New 2 Hand) Motorbikes?
Every year 20.65%
Every 2 years 30.32%
Every 3 years 21.94%
Ever 4 to 5 years 16.77%
Every 6 to 10 years 5.16%
Every 10 years or more 5.16%
How Many Motorbikes do PSB Users Own?
No Bike 3.39%
One 47.80%
Two 22.03%
Three to Five 18.64%
Over Five 8.14%
Is a Bike a PSB Users Primary Form of Transport?
Primary Transport Only (no recreational use) 5.39%
Primary Transport & Recreational Use 53.94%
Recreational Use Only 39.42%
Track or Race Use Only (no road use) 1.24%
The Age of PSB Users is?
17 or Under 0.00%
18 to 21 14.52%
22 to 25 19.04%
26 to 30 24.04%
31 to 40 24.19%
41 to 50 13.71%
51 or Over 5.65%
How Often do PSB Users Ride their Bikes?
Daily 45.59%
Every 2 to 3 days 29.41%
Once per Week 13.60
One per Fortnight 6.62%
Once per Month 2.94%
Less than once per Quarter 1.84%
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What Type of Insurance to PSB Users Have?
Comprehensive 81.40%
rd
3 Party Property 9.50%
No insurance 9.09%
How Often do PSB Users Service their Bikes?
Less than once per year 0.81%
Once per year 8.50%
Twice per year 32.79%
Three to Four Times per year 38.87%
Five to Six Times per year 11.74%
More than Six Times per year 7.29%
How Much Money do PSB Users Spend on Motorcycle Accessories or Products
(not including servicing) per Annum?
Under $500 19.61%
$501 to 1000 26.47%
$1,001 to 2,000 22.55%
$2,001 to $3,000 18.63%
$3,001 to 5,000 2.94%
$5,001 or over 9.80%
What is the Annual Personal Pre Tax Income of a PSB’s Users?
Unemployed 1.31%
$1-20,000 7.61%
$20,001-30,000 2.36%
$30,001-50,000 8.14%
$50,001-75,000 25.46%
$75,001-100,000 19.95%
$100,001-200,000 25.98%
$200,001-500,000 7.61%
$500,001 or over 1.57%
[ Source: PSB Forum Polls 16 November 2010 ]
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AWARDS
PSB consistently rates as the third most visited website in the Automotive – Motorcycling category, and in the
top 100 most visited websites in the general Automotive category.
[ Source http://www.perthstreetbikes.com/advertise/HitwiseAU_Industry_Report_May08.pdf ]
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FREQUENTLY ASKED QUESTIONS & ADDITIONAL INFORMATION
If I have a PSB Banner Ad, how often can I change the ad? As often as you like. We encourage the regular
swapping of advertisements as it keeps your ad fresh and in the minds of PSB users.
Can you create my Banner Advertisement for me? No. PSB is not a graphics design or advertising agency.
Please consult your own advertising or design agency for advice, or search for one of the many online design
options using Google.
How do I renew or cancel my Sponsorship package? PSB Sponsorship Packages expire automatically on the
first anniversary or your subscription. You can renew by completing the subscription process again.
How do I renew or cancel my Banner Advertising? Your ad will continue to appear and be charged until such
time as you email PSB and request the cancellation, at which point the ad will continue until the expiry of the
current billing cycle.
Are there any reasons why you could refuse my ad? Yes. If, in the sole opinion of PSB staff, your ad is
considered inappropriate for the forum, your ad may be refused.
As a PSB Sponsor, am I bound by the normal forum rules? Yes, you are bound by the same rules as all forum
users, and as such could be moderated, banned, of have your account terminated if in breach. You would
have no recourse or entitlement to a refund for any applicable period.
Can I speak to someone personally about my needs or do I have to email? PSB is run by volunteers that have
their own lives and daily routines. As such email is our recommended method of communication.
CONTACT
PerthStreetBikes.com Pty Ltd (ACN 127 435 858 / ABN 80 127 435 858)
Postal: PO Box 482
South Perth WA 6951
Australia
Email: advertise@perthstreetbikes.com
Website: www.perthstreetbikes.com
OTHER
PSB is a company incorporated in the State of Western Australia and governed by the Laws of the
Commonwealth of Australia.
PSB is not registered for Goods and Services Tax (GST), nor is it required to be registered for GST, and thus will
not charge GST on its products or services. All prices quoted are exclusive of GST and in Australian Dollars
(AUD).
No animals were injured in the making of this document… apart from the writer who perhaps had a couple
more coffees than he should have.
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