Mar2010

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					                       Welcome

These presentation slides will be available on the
            NYS Forum Web site at
              www.nysforum.org

http://www.nysforum.org/committees/webmastersguild/resources.aspx




                                Webmasters’ Guild Workgroup
                                   Friday, March 5, 2010
                         Agenda

Opening Remarks (1 min)

Main Presentations (60-90 mins)
• Project and Code Vital Signs
• Migrating from 'state.ny.us' URL to '.gov' URL


Open Forum (30 mins)




                                 Webmasters’ Guild Workgroup
                                    Friday, March 5, 2010
Opening Remarks




       Webmasters’ Guild Workgroup
          Friday, March 5, 2010
             Main Presentations

• Project and Code Vital Signs
• Migrating from 'state.ny.us' URL to '.gov' URL




                                 Webmasters’ Guild Workgroup
                                    Friday, March 5, 2010
 URL Migration -
DEC‟s Experience
                  In May 2007, a new
                  DEC website was
                  unveiled.

                  Multi- year project.




       Webmasters’ Guild Workgroup
          Friday, March 5, 2010
        DEC‟s “Perfect Storm”
1. Migrate content into a web content management system
2. Change website design- “look and feel”
3. Change navigation from a bureaucratic approach to topical
   approach
4. Migrate all URLs from “.state.ny.us” to “.ny.gov”




                                  Webmasters’ Guild Workgroup
                                     Friday, March 5, 2010
     Gotta Get the URL Permission
1.   Asked permission from GSA (Feds)
2.   Then had to go to OFT (State)
3.   Then back to Feds
4.   Then back to OFT

Took several months- Stuck in policy development process!




                                  Webmasters’ Guild Workgroup
                                     Friday, March 5, 2010
 Gotta Get the URL Permission

Now it‟s a lot easier!!!

NYS-P08-003 issued 11/08:
www.cio.ny.gov/Policy/NYS-P08-003.pdf

Request form:
http://www.cio.ny.gov/forms/SupFrmDotGovDomainReq.htm




                                Webmasters’ Guild Workgroup
                                   Friday, March 5, 2010
Migrating from „state.ny.us‟ URL to „ny.gov‟ URL
            Lessons Learned by DEC

Advance Notice- As Much As Possible
•Homepage announcement
•Listserves, newsletters, constituent groups
•Conservationist magazine
•Environment DEC article
•Press Release (Before)



                         Webmasters’ Guild Workgroup
                            Friday, March 5, 2010
Migrating from „state.ny.us‟ URL to „ny.gov‟ URL
            Lessons Learned by DEC

Promotion of New URL
•Press release- tie to new functionality, if possible
•Email signatures
•Business cards
•Brochures
•Displays
•Magazine and newsletter articles


                           Webmasters’ Guild Workgroup
                              Friday, March 5, 2010
Migrating from „state.ny.us‟ URL to „ny.gov‟ URL
            Lessons Learned by DEC

Promotion of New URL




                        Webmasters’ Guild Workgroup
                           Friday, March 5, 2010
Migrating from „state.ny.us‟ URL to „ny.gov‟ URL
            Lessons Learned by DEC

Help Your Users Find Stuff
•Specific redirects for top pages, especially if URL
changed A LOT!
•Add extra links to your homepage for most popular “Page
Not Found” errors
•Reach out to top referring sites, offering to find new page
links
•Don’t forget sister state agency webmasters!
•Check NYS Portal for links to your site


                              Webmasters’ Guild Workgroup
                                 Friday, March 5, 2010
Migrating from „state.ny.us‟ URL to „ny.gov‟ URL
            Lessons Learned by DEC

One Special Note:

Email addresses stayed the same:
cskittle@gw.dec.state.ny.us

Most staff and public thought it would change to:
cskittle@dec.ny.gov




                                    Webmasters’ Guild Workgroup
                                       Friday, March 5, 2010
                 Open Forum

• URL Shortener for NYS

• Mobile Apps Development group

• Link Management
   – Approaches and software
     (Dreamweaver, Xenu, Siteimprove, Firefox Developer
     Kit)

• Credit Card Payment Processing
   – Home-grown solutions? Outsourcing? Paypal?

• XML Databases and XQuery
                           Webmasters’ Guild Workgroup
                              Friday, March 5, 2010
                     Thank You

                   See you next month
                          Friday
                       April 2, 2010
                     9:00 am to Noon
                      NYS Museum
                      Huxley Theatre
                         Slides available at:
http://www.nysforum.org/committees/webmastersguild/resources.aspx

                                Webmasters’ Guild Workgroup
                                   Friday, March 5, 2010

				
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