10 FREE SEO TOOL by wonder.siip

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                                                     4
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                       " '         !" $%#$


GOOGLE Algorithm Is Key


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0 9#! ' $0 ( "           '*!" $       $       <*#      0 % 0% '




                                             5
Page Rank Based On Popularity


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!"(#! (+ " 2( &0,' &                     0#$% (        &' $0 2 8'# '              " ' &'( 8 $ +# 0 "
 09          #'    ' 2# " # ' *$#<*           09      #'#$%       (%     ) "     0( ' $( " )         "
2 8 '* +#$%                      # $! (+ # ' *' ' 8* ' #&& 8 #$%'                9 $* ' ( "
 09          #' '


     " $ (* '               !" +(           #!*&      1    2( 0 (           " ' ?
)(' (+ " '                      !" $%#$ '        *$       &#' (+        % #$
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) 1 '' 9                   & #$' $ $ (*' ! &!*& #($' *$0                     1 $ 2# "(*     $ "*) $
#$       9 $ #($            ((%& ,' ' *! * & 0 '#%$ &'(                      $0' '#)*& $ (*'&       ' "
#$       $                 $0'


     %            $1   !"$(&(% #$9(&9 ' " *' (+ $ <* #($ 2"#!" !()                              #' ' (+
)#&&#($' (+ 9              # 8& ' $0         )' $0 0              )#$ '      + !* &)       '* ) $ (+ "
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                                       )'    $&#1 '() ( "               '    !" $%#$ '?    ((%& 0( ' $(
                                  ! &!*&     &#$1'? 8* * #&#; ' "                 $'#9 &#$1 ' *! *       (+
                                  " 2 8 ' $ ( % $#; #($ & ((&                       " $ " &#$1 (
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"        !&#!1 #'           #8* 0 '         9(     (2 0'            %       ($ 8 " &+ (+    %




                                                   6
Back Links Are Considered Popularity Votes


                    /*#$ '' $ # && ?            ((%& ! &!*&                ' " #) (                        $! (+         % 8
                   " $*)8          (+ '*!" G9( ', #                  ! #9 '         ( ($&              " ?
                    ((%&     &'( '' '' ' " #) (                          $! (+ "                   % ' "
                        #$9(&9 0 #$ " 9( #$%                   (! ''            ($' <* $ & ?
                     % ' "                 " )' &9 ' "               0 #$        $1#$% $0
                   #) (    $ #$ "           2         &'( " &            () 1 ("                           % '
                   #) (    $           $   "#$% ( $(            "         #' "              ((%& ,'              !"$(&(%
0( ' $( #$9(&9 "*) $ #$                     9 $ #($ #$ $ 2                      $0 *' ' " #$"                       $
#$ &&#% $! (+ " #$                 $       $0 # '         '(* ! ' ( 0                   )#$            "         $1#$% $0
#) (        $! (+ $            %


Hypertext-Matching Analysis


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"              8 ' 0       "#' )           $' "       #        $ & ; '        && "          !($ $ ($                 !" 2 8
     %     $0 + ! ( ' #$ +($ '? '*80#9#'#($'? $0 "                                  !
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    9 &*     ' " !($ $ (+ # ' $                     ' 2 8            % '
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    '*& ' "             !&(' '     ( *'      <* # '


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'        !" 8( H


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     ' $0' " <*             ( " #$0             ' 9 '               $0     ' 9              #'         ! & 2"           #'



                                                  7
    $ ) '*%% ' '              !($'#' ' (+ $ #$0          )*!" &#1          " #$0      (+      8((1
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    &(!      0 #$ "      $#       8((1


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     ! * &&       # 9      " '(          0 0(!*) $ '          % 0 '! # #($' ( ='$#                  '>
    " $% $             0 ( '*# 8& 0 '! #8                !" '       !"      '*&


@    " '        '*& '          " $         * $ 0 ( "          *'        #$ & '' " $      ($     ' !($0A
    3 ( ) && 4


     ( #)       & ($!         )($ "?       ((%& * 0           ' " # #$0
8     ! &!*& #$% "            %        $1' (+     !" (+ " 2 8              % '
"        "    " 9 ! 2& 0           "        #(0 0* #$% " * 0                 #'
1$(2$ ' "             ((%& 0 $!


Do You Know The GOOGLE Dance?


The Algorithm Shuffle


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                  8(* JF #) ' $0? 8 ! *'                      " #$0         #' '( &   % ? "
                        ! &!*& #($'        1 ' 9         &0     ' ( !() &             * #$% "#'
                              #(0? " '           !"   '*& ' +&*! *         K '() #) ' )#$*               8
                        )#$*             #' 8 ! *' (+ " ' +&*! * #($' "                     "        )?
                          ((%&           $! ? 2 ' !(#$ 0            " 0 $! *'* &&             1 ' & !
                        '() #) 0* #$% " & '                   "# 0 (+       !" )($ "




                                             8
 ((%& " ' 2( ( "                '       9   ' "            ! $ 8 *' 0 +( '              !"#$%      " '        !"
  '*& ' ($ " ) &'( !" $% 0* #$% " )($ "& * 0                                                $0 "                   (+ "
 ((%& 0 $!


.(    "     ' (+ " )($ "? +&*! * #($' '() #) '
(!!* #$ " '              !"     '*& '? 8*          "           '"(*&0 $( 8
!($+*' 0 2# " "               ! * & 0 $!               "              0*    (
 ((%& L' + '" ! 2& $0 ( 2"                          #' 1$(2$ M 9 +&* M


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      222I %((%& !()                    $0 222@ %((%& !()                           (' (+ "        #) ? "          '*& '
($ && @ '       9    '         " ' ) ? 8* 0* #$% " 0 $! ? "                                      0#++     $


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+ () 9              & ($       "#' #' 8 ! *' ? 0* #$% " +# ' + 2 #                              #($'? " ! &!*&            0
+#%* ' ) %            ( 8 #$% !&('            ( " # +#$ & +#%* '


                                (* ! $ '               "#' 2# " "               %      $1     &!*& ( 8
                               !" !1#$% "                        8(        $0        +( )#$% '()
                           ! &!*& #($'             +           " +# ' + 2 #             #($'? " '        !"
                              '*& ' ($ 222I $0 222@ )                                ' #&& !" $% ? 8* ($&
                           '&#%" &


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222 '       9       ? 8*      ($&       8 # +&          &'(? $ 2            '*& ' ($ 222I               $0 222@ ! $
0#'             +( '"(              #(0'               "        $0 (+ "         0 $! ? "           '*& ' ($ 222 2#&&
) !" "(' ($ 222I $0 222@



                                                    9
GOOGLE Dance Tool


    "#'    ((%&          $!        ((& &&(2' (* ( !" !1 (*                         $1#$%' ($ && "             ((&' 222?
222I $0 222@ $0 ($ && C 0                                ! $        ' '#)*& $ (*'&
    "      ((%&          8    # !(          2( 1' #$ !()8#$ #($ (+ "                         ((%&        !"
     !"$(&(%          $0 "            '!               $                              # !(          (: ! 2"#!"
) 1 '#            (''#8&      ('           !"                                     "      $     $    ( % $#; 0 8
( #!          ((%&                                               0#' &       ' "         % ' #$ ( 0      (+ "
     $1 %#9 $ ( # *'#$%                                    "          %      $1        !"$(&(%           $( ($&
'         !" ' "         # & ' $0 0 '! # #($' (+ " 2 8'# '? 8* '                                    !" ' "     $#
!($ $ (+ '# ' 2# "#$                        &     0!       %( ? 2"#!" *& #)                   & 0 &#9 '
!()         " $'#9 '               !" ( " *' '                  ((%&        &'( " '          +*&& +*$! #($ & 2 8
0# ! (           2"#!" !           %( #; ' && " '              !" ' #$ ( 0


Submitting your URL to Google


    ((%& #'          #) #&          +*&&        * () #! '           !" $%#$ 2# " $( "*) $
#$        9 $ #($ #$9(&9 0 #$ " '                   !"     (! ''              * #&#; ' (8( ' 1$(2$ '
G' #0 ', ( ! 2& " 2 8 ($                             %*&       8 '#' +( $ 2 * 0                    ' $0 $ 2
2 8'# ' ( 8 #$!&*0 0 #$ "                          ((%&        $0            "#' (8(
'(+ 2            +(&&(2' "           &#$1' + () '#             ( '#         ((%& 0( '
$(         <*#       "        (* '"(*&0 '*8)#              (*               (#'
0         8 ' +( #$!&*'#($ #$ " #$0                    ? ' # #' 0($               $ 2
    * () #! && 8              " G' #0 ',             (2 9 ? ) $* &
'*8)#''#($ (+                  ! $ 8 0($ 8 %(#$% ( "                              ((%&
2 8'#            $0 !&#!1#$% "              &     0 &#$1         $ #) (            $     "#$% "       #' "
    ((%& 0( ' $(              !!                ) $ (+ $ '(               +( '#    '*8)#''#($ ( #)            (9#$%    %
     $1 (+ (* 2 8'#                    &'(? '*8)# #$% (* '#                       " (*%" "           ((%& 2 8'#       0( '
$( %*            $       &#' #$% #$ " #$0



                                                     10
Cloaking


                () #) '?                       2 8) '            )#%"       (% ) " ' 9                 #$ '*!"     2
               "       #            * $' 0#++       $ !($ $             (       ((%&     " $#         * $' (
                %*&                *' '? 2"#!" #' (+ $ 0($                      ( )#'         ' $ '       !"
                $%#$                $1#$%'        "#'       (! '' #'        +         0 ( ' !&( 1#$% '
           # !($!                   &' "        ! * & 2 8'#            $0         * $' 0#' (         02 8        % '
               ('              !" $%#$ ' ! 2&#$% " '#                             "#' ! $ )#'&        0 *' ' 8(*
           2"                  "        L&& +#$0 2" $ "           !&#!1 ($        '     !"     '*&     ((%& "#%"&
0#'       (9 ' (+ $ '*!"                           ! #!          $0 )#%"          & !        8 $ ($ " 2 8'#            2"#!" #'
+(*$0 %*#&         (+ !&( 1#$%


Google Guidelines


               '()             (+ "         #) (        $    # '     $0         #!1' "        ! $ 8     ) &(       0 2"#&
0     &#$% 2# "            ((%&


Do’s


    •      2 8'#                   '"(*&0 " 9           ! ' & !&             "#         !"     $0 &#$1'     $0 '"(*&0
            +          8& 8                '    ( $ 9#%
    •     '#       )               #'     <*# 0 ( " &             " *' ' %(              (*$0
         (* '#                     $0 #$ ! '       " '#          )      " ' )(           " $
        BFF &#$1'? " $ # #' 09#' 8&                               (8        1 # #$ (
        ' 9        &           % ' ( 9(#0 !&*
    •     ()        *              2# "     '' $ # &        $0       !#'     1     2( 0'       $0 ) 1       '*         "    (*
        2 8'#              +        * '         & 9 $       $0 #$+( ) #9 !($ $




                                                            11
  •     "       ((%& !      2&     2#&& $(        !(%$#;           "#00 $ #$ " #) % '? '(
       2" $ 0 '! #8#$% #) (               $ $ ) '? 1             2( 0' ( &#$1'K ' #!1 2# "           & #$


  •     "              $0           %' '"(*&0 8 0 '! # #9                 $0 !!*           $0 "
       2 8'#        '"(*&0 " 9 $( 8 (1 $ &#$1' ( #$!(                     !
  •         $ )#!      % '3"              !($'#' #$% (+          G , !"       !    4 '"(*&0 8 1
        (     )#$#)*) ' $(            9      '      !" $%#$ ' #0              #' 8&     ( ! 2& " )
  •     "     (8( '         +#& ($ (* 2 8 '            9    '"(*&0 8 !*             $    $0 '"(*&0
       $( 8&(!1 "           ((%& 8( ! 2&               "#' +#&      &&' ! 2&        ' 2"#!"
       0# ! ( # ' ! $ ( ! $$( 8 ! 2& 0


Don’ts


  •      " $ ) 1#$%          '# ? 0( $( !"              (* *' '? #                "('    ( & 2"(
       2#&& '* +     (* 2 8'#                ( $(       (9#0       " ) 2# " #           & 9 $ !($ $ (
             ' $    " ) 2# " $ + *0*& $ '!" ) '
  •      9(#0       #!1' ( &#$1 '!" ) ' 0 '#%$ 0 ( #$!                        '    (* '# L'    $1#$% •
      ( $(    ) &( "#00 $              ' ( "#00 $ &#$1'
  •      ((%& + (2$' * ($ 2 8'# ' *'#$% !&( 1#$%
         !"$#<*             $! ? # #' 09#' 8&          ( 9(#0 "
  •      * ()        0 <* # ' '"(*&0 $( 8 ' $                (     ((%&
  •      9(#0 ' *++#$%          % ' 2# " #       & 9 $ 2( 0' $0
       !($ $           &'( 0($L !            )*& # &        % '? '*8
       0() #$'? ( 0() #$' 2# " '#%$#+#! $ & 0* &#!                            !($ $
  •      9(#0 M0(( 2        M      % '!           0 :*' +( '         !" $%#$ ' ( ( "           M!((1#
       !*       M      ( !" ' '*!" ' ++#&#                 (% )' 2# " " 0&                $ ( #%#$ &
       !($ $




                                             12
Crawler/Spider Considerations


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                                       !($$ ! #($? # )#%"                    #)   (* +(        " ! 2&
                                       !() &            % '? ((? )                 #) (* 8 +(             " ! 2&            ! $
                                       " 9 '        "


+   (* " 9               "#           !"    (+ 0#       !( # '               (* '# ?       *     "      )(' #) (            $
#$+( ) #($ "#%"? $( 0                                    ()         '        !"   $%#$ ' 2#&&            '*)      "         "
"#%"       (*        & ! 0 "               #$+( ) #($? "                 )(       #) (         $ # #'          $0 !    2&       '
)      $( 9 $ *               0             " $ "            ( +(* ( +#9 0#                !(         & 9 &'


 8(9       &&    ) )8                  " (89#(*'             +*&&            '     !" $%#$ ' '*!" #$0                               (*
)      2 && 8            )            0 ( *' + $!             $0              $'#9 0 '#%$             !"$#<* ' "            #"
8&(!1 '         !" $%#$ !                  2&   '( &         9          (*        % ' 2# " 9           &# &     & #$            "
! $ 8 #$0            0            ($, + &&              ( "              )        #($


Ranking Rules Of Thumb


 " '#) &         *& (+ "*)8 #' "                        !($ $ !(*$ '? $0
"      !($ $ $                    "     ( (+            % !(*$ ' +( )(
" $ !($ $                 "           $0    $       #!*& ? "                        #&
 $0 " +# ' !(* & &#$ ' (+                                        " )('
#) (       $             (+ (*              % '     + " 2( 0' $0 " ' '
"      ) !"          <*           "         $ (                  #$ "                   # & ( +# ' !(* & &#$ ' (+
(+ ($ (+ (*               % '? !" $! '                   9          %((0 "          "          % 2#&&             "#%" #$ "
&#' (+ '        !"       '*& '




                                                        13
     !   2&    -' #0      '    !"        $%#$    ! $ 8 '         #'       $1#$% ($ 8( " '            #! + ! ( ' 3
!() *          #($ (+ "        9 &*      (+      %       #$0     $0 $ (+          $        #!*&       <*        4     $0
<*        0     $0 $ + ! ( '


Values


              ($%       % '? 2"#!"              #!" #$ )         $#$%+*&           3$(
              $0()& % $             0&          ' $0 2( 0'4


               % ' "       '   9       ' %((0 "*8'? 2# " &( ' (+ &#$1' (                   % ' "           "
         " 9        &     0 !($ $ 3 ( #! '#)#&                   # ?       "      " $     $0() )              $#$%& ''
         &#$1'? '*!" ' "(' % $                           0 8 &#$1         !" $%         (% )' ( #$ $0 0 (
         % $              + &' #)            ''#($ (+ M ( *& # M4


              " !($$ ! #9#          (+       % '? #$!&*0#$% $( :*' "(2 ) $ &#$1' "
          (         % 8* 2"               " &#$1' !() + ()H " $*)8                        (+ 0#' #$!
         0() #$' $0 " M<* &# M                       $1#$% (+ "('                #!*&    '# '        "#' #'
         ! &!*&         0 +(   " '#           $0 &'( +( #$0#9#0* &                % '     '#     (            % #'
         M%((0M #+ ) $              % '         ) $ 0#++          $ '# ' (#$            ( # ? $0 '            !# &&
         #+ ) $ M%((0M '# ' (#$                     (#


              " & 9 & (+ " 0#            !(      #$ 2"#!" "               % #' +(*$0       #%"       #'
         !($'#0         0 )(       #) (         $        +       %       #' 8* # 0 (( 0          ? "       ! 2&
         '#) & 2($L %( "                 +      $0 2#&& $ 9           +#$0 #


                                      " ' '          #! + ! ( '                !() * 0 8(* ($!
                                   2         1? $0 $ 2 %((0               % ' '&(2&        !(&         * 2 0
#$                                  "         $1#$%'         (       "     "             09 $ % ' (
                                      " 9#$%         '#) &       00 '' $0 ' #!1#$% ( # ? '( ( " '



                                                    14
! $ 8*#&0 &#$1' ( # ? $0 '( (* 1$(2 "                       # L' #$ " #$0


Query-Dependent Factors


          "           #&


          " +# ' &#$ ' (+


      /*       2( 0' $0 " ' '                             #$%      & #$      %       "        " $&


                %'? 2"#!"                      0 ' ( 0#$            2( 0' #$ "            ? 8* &#1
     2( 0' "                           &    #$ "                3*$& '' "    )           %'             $&
     *$ &       0 ( " !($ $ ($ "                          % # ' &+? #$ 2"#!" ! '         "      % 2#&& 8
          $ &#; 04


          ( 0' ) $ #($ 0 #$ " M $!"( M                            ''(!#     0 2# " "          &#$1' (
       (*      % ' 3 % ? #+ &( ' (+ %((0 '# ' &#$1 ( (* '#                         2# " $!"(
     M8       ' ! $! M $0 " <*                    #' M8     ' ! $! ?M !" $! '                 %((0 "     (*
     2#&&            "#%" #$ " &#' (+ ) !" ' 4


Blanket Policy On Doorway Pages And Cloaking


                     $ '       !" $%#$ '              (         (' 0 ( 0(( 2           % ' $0
                 !&( 1#$%          "        !($'#0    0(( 2             $0 !&( 1 0       % ' (8
                '     ) $0 $!(* %                    ( &        ( *' ( "       9 $* ' (
                #$!        '   "           & 9 $! (+ " #           % '       ,&&   &1 8(*
                0(( 2              % ' $0 !&( 1#$%               8# &




                                             15
Meta Tags (Ask.Com As An Example)


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Keywords In The URL And File Names


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Keywords In The ALT Tags


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Page Length


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                                                       16
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Frame Support


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                                                    17
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Understanding Your Target Customer


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                                                    18
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Does Your Website Give Enough Contact Information?


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                                                   19
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The Home Page


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                                                     20
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The Acid Test


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                                                     21
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                                                  22
Step By Step Page Optimization


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                                                       23
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                                                      24
One Site - One Theme


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Affiliate Sites & Dynamic URLs


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                                                      25
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                                                    26
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Page Size Can Be A Factor


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How many Pages To Submit?


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What Should You Do Now?


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                               37

								
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