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					Debit Cards - Turkey




                       Phone:    +44 20 8123 2220
                       Fax:      +44 207 900 3970
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                       http://marketpublishers.com
                                                                                   Phone: +44 20 8123 2220
                                                                                   http://marketpublishers.com



Debit Cards - Turkey
Euromonitor International Ltd

Date: Nov, 2010
Pages: 31
Price: US$ 900.00
ID: D4B5CFCBDD8EN

Although the number of debit cards in circulation is higher than credit cards in Turkey, consumers still use
them as ATM cards and not just for purchasing goods. The Interbank Card Centre (ICC) has run a
marketing campaign under the slogan ‘Debit card is cash’ in 2010 in order to educate consumers about
the benefits of using debit cards, especially for small purchases. Feedback is expected over the forecast
period.

Euromonitor International's Debit Transactions in Turkey report establishes the size and structure of the
market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store
cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers
transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Closed Loop Pre-Paid Card Transactions, Commercial Charge Card Transactions,
Commercial Credit Card Transactions, Open Loop Pre-Paid Card Transactions, Personal Charge Card
Transactions, Personal Credit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?


            Get a detailed picture of the Debit Transactions market;
            Pinpoint growth sectors and identify factors driving change;
            Understand the competitive environment, the market’s major players and leading brands;
            Use five-year forecasts to assess how the market is predicted to develop.


Euromonitor International has over 30 years experience of publishing market research reports, business
reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai,
Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable information resources to help drive
informed strategic planning.


Table of Content
Debit Cards in Turkey
Euromonitor International
November 2010
List of Contents and Tables
Executive Summary
Growth in Card Usage Despite the Economic Crisis
VISA Remains the Leader
Leader in Credit Card Issuance Changes
Strong Growth in Debit Cards
Mobile Banking Will Change Consumer Behaviour

Debit Cards - Turkey                                                                                             2
                                                                           Phone: +44 20 8123 2220
                                                                           http://marketpublishers.com


Key Trends and Developments
Expansion of Banks in Rural Areas Helps Drive Card Growth
Increasing Competition in Financial Cards
Increasing Demand for Pre-paid Cards
Innovation Will Lead the Market
Market Indicators
Table 1 Number of POS Terminals 2005-2010
Table 2 Number of ATMs 2005-2010
Table 3 Value Lost to Fraud 2005-2010
Table 4 Card Expenditure by Location 2010
Table 5 Card Expenditure by Category 2010
Table 6 Financial Cards in Circulation by Type: % Number of Cards 2005-2010
Table 7 Domestic versus Foreign Spend 2010
Market Data
Table 8 Consumer Payments: Value 2005-2010
Table 9 Consumer Payments: Number of Transactions 2005-2010
Table 10 Financial Cards: Number of Cards in Circulation 2005-2010
Table 11 Financial Cards Transactions: Value 2005-2010
Table 12 Financial Cards: Number of Transactions 2005-2010
Table 13 Financial Cards: Number of Accounts 2005-2010
Table 14 Financial Cards: Number of Cards by Issuer 2005-2009
Table 15 Financial Cards: Number of Cards by Operator 2005-2009
Table 16 Financial Cards: Card Payment Transaction Value by Operator 2005-2009
Table 17 Financial Cards: Card Payment Transaction Value by Issuer 2005-2009
Table 18 Consumer Payments Forecast: Value 2010-2015
Table 19 Consumer Payments Forecast: Number of Transactions 2010-2015
Table 20 Financial Cards Forecast: Number of Cards in Circulation 2010-2015
Table 21 Financial Cards Forecast: Value 2010-2015
Table 22 Financial Cards Forecast: Number of Transactions 2010-2015
Table 23 Financial Cards Forecast: Number of Accounts 2010-2015
Definitions
Atm Function
Debit Function
Credit Function
Commercial Credit Cards
Charge Card Function
Commercial Charge Cards
Open Loop Pre-paid Function
Closed Loop Pre-paid Function
Store Cards
Pre-paid
Contact Smart Card
Contactless Smart Card
Card Expenditure by Location
Card Expenditure by Sector
Domestic Versus Foreign
Value Lost To Fraud
Summary 1 Research Sources
Akbank Tas
Strategic Direction
Key Facts
Summary 2 Akbank TAS: Key Facts
Summary 3 Akbank TAS: Operational Indicators
Company Background
Competitive Positioning
Debit Cards - Turkey                                                                                     3
                                                                            Phone: +44 20 8123 2220
                                                                            http://marketpublishers.com


Summary 4 Akbank TAS: Competitive Position 2009
Asya Katilim Bankasi As
Strategic Direction
Key Facts
Summary 5 Asya Katilim Bankasi AS: Key Facts
Summary 6 Asya Katilim Bankasi AS: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Asya Katilim Bankasi AS: Competitive Position 2009
Finansbank As
Strategic Direction
Key Facts
Summary 8 Finansbank AS: Key Facts
Summary 9 Finansbank AS: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Finansbank AS: Competitive Position 2009
Garanti Bankasi As
Strategic Direction
Key Facts
Summary 11 Garanti Bankasi AS: Key Facts
Summary 12 Garanti Bankasi AS: Operational Indicators
Company Background
Competitive Positioning
Summary 13 Garanti Bankasi AS: Competitive Position 2009
Yapi Ve Kredi Bankasi As
Strategic Direction
Key Facts
Summary 14 Yapi ve Kredi Bankasi AS: Key Facts
Summary 15 Yapi ve Kredi Bankasi AS: Operational Indicators
Company Background
Competitive Positioning
Summary 16 Yapi ve Kredi Bankasi AS: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 24 Debit Cards Category Performance: 2005-2010
Table 25 Debit Cards Category Performance: Number of Cards in Circulation 2005-2010
Table 26 Debit Cards Category Performance: % Growth 2005-2010
Table 27 Debit Cards in Circulation Category Performance: % Growth 2005-2010
Table 28 Debit Cards: Number of Cards by Issuer 2005-2009
Table 29 Debit Cards: Number of Cards by Operator 2005-2009
Table 30 Debit Cards Payment Transaction Value by Issuer 2005-2009
Table 31 Debit Cards Payment Transaction Value by Operator 2005-2009
Table 32 Debit Cards Forecast Category Performance: 2010-2015
Table 33 Debit Cards Forecast Category Performance: Number of Cards in Circulation 2010-2015
Table 34 Debit Cards Forecast Category Performance: % Growth 2010-2015
Table 35 Debit Cards in Circulation Forecast Category Performance: % Growth 2010-2015




Debit Cards - Turkey                                                                                      4
                                                                                                                              Phone: +44 20 8123 2220
                                                                                                                              http://marketpublishers.com




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