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HVAC, 2nd Edition — Green and Global



January 1, 2010





The U.S. HVAC market grew 41% in heating systems and 45% in air conditioners from

1997 through 2006. This period of growth hit a wall, however, with the housing and

credit market collapse of 2007 and the historic rise in unemployment. From 2006 to

2007 heating system installations dropped 24% and air conditioners saw a similar

decline of 23%. As the housing market starts to pick up again, the credit crisis subsides

and unemployment figures begin to drop, economic conditions will once again lead to

increased growth in the industry. The green HVAC market should benefit in particular

from federal and state support of more energy efficient homes and buildings.



According to the U.S. Department of Energy, “the average home spends about $1,900

annually on energy bills. Heating and cooling accounts for as much as half of a home’s

energy use.” The DOE estimates that home owners can reduce their energy bills by up

to 20% merely by replacing furnaces, boilers, central air conditioners and heat pumps

with more efficient models. Electric Air-Source Heat Pumps (ASHPs) and Geothermal

Heat Pumps (GHPs) offer some of the most efficient heating and cooling methods

available today.



The American Recovery and Reinvestment Act of 2009 offers tax credits that home-

owners can take advantage of when purchasing new, more energy efficient, higher-

SEER HVAC equipment. “Consumers who purchase and install specific products, such

as energy-efficient windows, insulation, doors, roofs, and heating and cooling

equipment in existing homes can receive a tax credit for 30% of the cost, up to $1,500,

for improvements "placed in service" starting January 1, 2009, through December 31,

2010.” Consumers can also receive a 30% tax credit for geothermal heat pumps placed

in service before December 31, 2016.



Another development that will have an impact on the growth of the HVAC industry is the

phasing out of ozone-depleting used as refrigerants in older air conditioners. Having

already phased out the use of chlorofluorocarbons (CFCs) like R-11 and R-12 by 1995,

the United States will now begin phasing out the use of the R-22

hydrochlorofluorocarbon (HCFC) refrigerant as of January 1, 2010. According to the

EPA, "chemical manufacturers may still produce R-22 to service existing equipment, but

not for use in new equipment.” In other words, while the existing stores of R-22

refrigerant can be used for existing equipment, new equipment will be required to use

the alternative R-410A refrigerant instead. That will mean new business for installers

and HVAC equipment manufacturers.



Further support for more efficient HVAC equipment comes from the DOE’s Builder

Challenge, which supports the construction of cost-effective, net-zero homes throughout

the United States. The Building Technology Program’s Builder’s Challenge was

developed by the Department of Energy with the goal of offering “affordable net-zero

energy homes by 2020 and net-zero energy commercial buildings by 2025.” The

Department of Energy claims that homes that have already been built with the BTP’s

Building America best practices “can use 40 percent less energy than comparable new

homes.” The ultimate goal of the program is to offer homebuyers the choice of buying a

“cost-neutral, net-zero energy home (NZEH) anywhere in the United States” by 2030.



Report Methodology



The information in HVAC in the U.S., 2nd Edition — Green and Global is based on data

from the U.S. Department of Commerce, the Department of Energy, the U.S.

International Trade Commission and the Census Bureau, along with information from

trade associations such as the American Society of Heating, Refrigerating, and Air-

Conditioning Engineers, Inc. (ASHRAE), business journals, company literature and

websites, and research services such as Simmons Market Research Bureau.



What You’ll Get in This Report



HVAC in the U.S., 2nd Edition — Green and Global, makes important predictions and

recommendations regarding the future of this market, and pinpoints ways current and

prospective players can capitalize on current trends and spearhead new ones. No other

market research report provides both the comprehensive analysis and extensive data

that HVAC in the U.S., 2nd Edition — Green and Global offers. Plus, you’ll benefit from

extensive data, presented in easy-to-read and practical charts, tables and graphs.



How You’ll Benefit from This Report



If your company is already doing business in the HVAC market, or is considering

making the leap, you will find this report invaluable, as it provides a comprehensive

package of information and insight not offered in any other single source. You will gain a

thorough understanding of the current market for manufactured housing, as well as

projected markets and trends through 2014.



This report will help:



Marketing managers identify market opportunities and develop targeted

promotion plans for new, more efficient residential and commercial HVAC

equipment.

Research and development professionals stay on top of competitor initiatives

and explore demand for high efficiency HVAC equipment.

Advertising agencies working with clients in the banking and retail industries

understand the product buyer to develop messages and images that compel

consumers to buy HVAC systems.

Business development executives understand the dynamics of the market and

identify possible partnerships.

Information and research center librarians provide market researchers, brand

and product managers and other colleagues with the vital information they need

to do their jobs more effectively.









Additional Information



Market Insights: A Selection From The Report







Green Technology Driving the HVAC Market



According to the U.S. Department of Energy, “the average home spends about $1,900

annually on energy bills. Heating and cooling accounts for as much as half of a home’s

energy use.” Home owners can reduce their energy bills by up to 20% merely by

replacing furnaces, boilers, central air conditioners and heat pumps with more efficient

models. Electric Air-Source Heat Pumps (ASHPs) and Geothermal Heat Pumps

(GHPs) offer some of the most efficient heating and cooling methods available today.

While the upfront costs for these types of systems can be higher than conventional

heating and cooling equipment, heat pumps can have higher Heating and Season

Performance Factor (HSPF) ratings than conventional systems and use less energy to

heat and cool a home. “ASHPs, often used in moderate climates, use the difference

between outdoor and indoor air temperatures to cool and heat your home,” while GHPs

cool and heat a home by “by using stable temperature conditions in the ground.” GHPs

can also be used for energy-efficient water heating.



Recent developments in HVAC technology are offering plausible solutions for energy

and environment conservation. These technological innovations not only help to reduce

operating costs, but increase productivity and provide state-of-the-art comfort while

being both user-and eco-friendly. Some of these novel technologies include: geo-

thermal pumps, under floor air distribution systems, building-integrated photovoltaic

systems, and ductless air conditioners.



Not only is the market driven by product innovation, but technological innovation is also

appearing in product components such as compressors, inverters, heat sinks, and

refrigerants. Double scroll compressors that provide greater efficiency, versatile inverter

technologies that work for high and low-supply voltages, smart computer-controlled

cooling fans, and refrigerants such as R410a with low ozone depletion potential are just

some of the technological innovations that manufacturers are incorporating into their

products.



In the News







Green HVAC Gains in Energy-Efficient Geothermal Installations



New York, January 21, 2010 - Following a decade of historic double-digit growth, the

heating, ventilating, and air conditioning (HVAC) market in the United States began a

descent in 2007 parallel to housing, credit, and employment collapses.



However, the industry is expected to see growth again as tax credits from the American

Recovery and Reinvestment Act (ARRA) help more consumers buy new and existing

homes and update existing systems, according to HVAC, 2nd Edition — Green and

Global, the latest report from leading energy market research firm SBI Energy. The

green HVAC market should benefit in particular from federal and state support of more

energy efficient homes and buildings.



International manufacturers of HVAC devices seek to capitalize on the impending uptick

in the market by designing high-efficiency equipment for sale in the U.S. that exceed the

13 SEER (Seasonal Energy Efficiency Ratio) minimum standard that was established

by the Department of Energy (DOE) in January 2006. Such equipment would qualify for

the higher standards required to receive the tax credits available through the ARRA.



“We project that the market supply of U.S. HVAC shipments should grow at a CAGR

(compound annual growth rate) of 4% to reach $14 billion by 2014,” says Shelley Carr,

publisher of SBI Energy. “Growth will be driven primarily by the residential and non-

residential construction markets. In addition, tax credits, new HVAC innovations, global

expansion, and renewed investment in the replacement sector will revitalize the

market.”



Recent developments in HVAC technologies have been primarily driven by plausible

solutions to a global energy shortage and an impending sense of environmental

emergency. Focus has also been on reducing operation costs, as well as increasing

productivity and state-of-the-art comfort, leading to expedient and cutting-edge

technology. New technologies, such as geothermal heat pumps, under-floor air

distribution, and building integrated photovoltaic systems hold the key to future HVAC

product developments.



Thanks to the ARRA, homeowners can receive tax credits of up to 30% of the total cost

of the installation of a geothermal HVAC system for geothermal heat pumps placed in

service before December 31, 2016. The DOE estimates that around 35,000

geothermal/ground-source heat pumps were installed in 2007, despite relatively high

initial costs compared to standard heat pumps. By 2009, the number of

geothermal/ground-source heat pump installations had reached an average of 90,264

per year.



According to the DOE, the average home spends about $1,900 annually on energy bills.

Heating and cooling accounts for as much as half of a home’s energy use. The DOE

estimates that homeowners can reduce their energy bills by up to 20% merely by

replacing furnaces, boilers, central air conditioners and heat pumps with more efficient

models.



HVAC, 2nd Edition — Green and Global examines the effects of the global recession

on investment in commercial and residential HVAC installations. It features imports and

exports of HVAC equipment from 2004-2009 and forecasts 2010-2014 as well as

industry trends and opportunities and the incentives being offered for more efficient

commercial and non-commercial (residential) buildings throughout the United States.



About SBI Energy

SBI Energy (Specialists in Business Information), a division of

MarketResearch.com, publishes research reports in the industrial, energy,

building/construction, and automotive/transportation markets. SBI Energy also offers a

full range of custom research services.







Table of Contents



Chapter 1: Executive Summary

Introduction

Scope of Study

Methodology

Product Definition and Classification

HVAC Equipment Market Slows After Decade of Growth

Market for HVAC Equipment Before the Recession

Figure 1-1: Number of Air Conditioners and Heating Systems in Households,

1997-2008 (in millions)

HVAC Market Changes after the Recession Started

Figure 1-2: U.S. Market Supply of HVAC Equipment by Shipment and Import-

Export Values, 2004-2008 (in million $)

Category Growth

Unitary Air Conditioners and Ground Source Heat Pumps Gain in Value

Green HVAC Makes its Mark

Table 1-1: U.S. Shipment Values of HVAC Equipment by Category and Segment,

2004-2008 (in million $)

Exports

Table 1-2: Value of U.S. Exports by Country (in thousands $)

Major Export Markets

Figure 1-3: U.S. Exports of HVAC Equipment, by Country, 2008

HVAC Equipment Exports in Value

Table 1-3: U.S. Exports of Air Conditioners, Window or Wall Type, Self-

Contained, Less than 2.93 kW-hr, 2004-2008 (in thousand $)

Table 1-4: U.S. Exports of Air Conditioners, Window or Wall Type, Self-

Contained, 2.93 KW-HR or Greater but less than 4.98 KW-HR, 2004-2009 (in

thousand $)

Table 1-5: U.S. Exports of Air-Conditioners, Window or Wall Type, Self-

Contained, Less Than 2.93 kW-hr (10000 Btu/Hr), 2004-2009 (In Thousands)

Table 1-6: U.S. Exports of Air-Conditioners, Window or Wall Type, Self-

Contained, 2.93 KW-hr or Greater But Less Than 4.98 kW-hr (10000-

16999btu/Hr), 2004-2008 (In Thousands)

Market Supply Projection and Outlook

Figure 1-4: U.S. Projected Market for HVAC Equipment Shipments, 2009-2014

(in billion $)

Table 1-7: Projected U.S. Shipments for HVAC Equipment, by Category, 2009-

2014 (in billion $)

Competitive Profiles

Trane Builds LEED Silver Certified Office Building in San Antonio

Ingersoll Rand Executive Shares Trane’s Environmental Practices at FMA’s

Progressive Energy and Environmental Congress

Carrier’s New Products

Johnson Controls sponsors inaugural Energy Efficiency Hall of Fame

Marketing Dynamics

Market Flooded with a Host of New Products

Table 1-8: Sample of New Product Introductions by Major HVAC Manufacturers,

2007-2008

Marketing Moves Beyond 13 SEER

Taco Adds 60,000sq ft LEED-Certified Warehouse

Trane goes “On the Road with Lou”

American Society of Heating, Refrigerating, and Air-Conditioning Engineers

(ASHRAE)

Air-Conditioning, Heating and Refrigeration Institute (AHRI), formerly

Airconditioning and Refrigeration Institute (ARI)

Industry and Market Trends

A New Energy for the HVAC Industry

Why 13 SEER for Residential Equipment

Figure 1-5: Residential and Commercial Energy Consumption in the U.S., 2004-

2008

The Phasing out of R-22 Refrigerants

Table 1-9: EPA Timetable for the Hydrochlorofluorocarbon Phase-out by 2030

The Phasing in of R-410A Refrigerants

Table 1-10: Manufacturers and their brands names for R-410A

HVAC for Leadership in Energy Efficiency and Design (LEED) Buildings

Table 1-11: Leadership in Energy Efficiency and Design (LEED) Points

The American Recovery and Reinvestment Act of 2009 Means Tax Credits

Table 1-12: Consortium for Energy Efficiency (CEE) Efficiency Ratings

Table 1-13: Federal Tax Credits for HVAC Equipment for Homeowners, 2009

Indoor Air Quality (IAQ) - A Growing Market

Measures to Improve Indoor Air Quality in Homes

The Impact of the IAQ Trend on the HVAC Market

IAQ Standards: AINSI/ASHRAE Standards 62-200 and 55-2004

Rising Prices Heat Up HVAC Market

Figure 1-6: Producer Price Index of Sheet Metal used Air Conditioning Ducts and

Stove Pipes, 2004-2009

Figure 1-7: Producer Price Indices for Sheet Metal Used in Roof Ventilators,

Louvers, & Dampers for HVAC, 2004-2009

Figure 1-8: Producer Price Indices for Copper, Nickel, Lead and Zinc Mining,

2004-2008

Figure 1-9: Producer Price Indices for Air Conditioning & Heat Transfer

Equipment, 2004-2008

Figure 1-10: Producer Price Indices for Air Conditioning & Heat Transfer

Equipment, January-September 2009

Unprecedented Increase in Cost of Raw Materials

Figure 1-11: Producer Price Index for Cold Rolled Steel Sheet & Strip, Copper &

Copper Base Alloy Pipe & Tube, and Aluminum Sheet and Strip, 2004-2008

The Future of HVAC Technology

Geothermal HVAC Systems

Underfloor Air Distribution Systems

End User

Builders Challenge and Net-Zero Homes

The E-Scale, an Easy Measure of a Home’s Energy Efficiency

Air Conditioner Use in American Households

Figure 1-12: Percentage of U.S. Households Owning Air Conditioning Units

Figure 1-13: U.S. Residential Energy Consumption, 2004-2008 (in trillion Btu)

Figure 1-14: U.S. Residential Energy Consumption, First Half of 2009 (in trillion

Btu)

Decreased Construction Leads to Fewer HVAC Installations

Table 1-14: Residential HVAC System Utilization (in thousand housing units)

Figure 1-15: U.S. Total Residential Construction, January-June, 2009 (in million

$)

Consumption Characteristics of Residential Buildings

Figure 1-16: Residential Building Primary Electric Energy Breakdown, 2005 (%)

Figure 1-17: Type of Air Conditioning Equipment Used by U.S. Households, 2005

Single-Family Detached Homes Use the Most Energy

Table 1-15: U.S. Residential Energy Consumption According to Housing Type (in

million Btu)

The Commercial Building Initiative and EnergyPlus Software

Figure 1-18: Percentage of U.S. Commercial Buildings With Cooling Systems(s),

1999, 2003, 2007 (E)

Figure 1-19: Percentage of U.S. Commercial Buildings with Heating Systems(s),

1999, 2003, 2007 (E)



Chapter 2: The Imports Market

Scope of the Report

Methodology

Product Definition and Classification

HVAC Equipment Market Slows After Decade of Growth

Market for HVAC Equipment Before the Recession

Figure 2-1: Number of Air Conditioners and Heating Systems in Households,

1997-2008 (in millions)

Table 2-1: U.S. Market Value of HVAC Equipment, 2004-2008 (in million $)

HVAC Market Changes after the Recession Started

Figure 2-2: U.S. Market Supply of HVAC Equipment by Shipment and Import-

Export Values, 2004-2008 (in million $)

Category Growth

Unitary Air Conditioners and Ground Source Heat Pumps Gain in Value

Green HVAC Makes its Mark

The Split System Solution

Heat Transfer Equipment Post Modest Gains in Value but Not in Volume

Room Air Conditioners and Dehumidifiers Declining in Value and Volume

Non-Electric Furnace Shipments Drop, Alternative Fuel Furnaces Climb

Table 2-2: U.S. Shipment Values of HVAC Equipment by Category and Segment,

2004-2008 (in million $)

Table 2-3: U.S. Shipments of HVAC Equipment by Category and Segment 2004-

2008 (in number of units)

Imports

Major Sources of Imports

Figure 2-3: Value of U.S. Imports of HVAC Equipment by Country, 2008

HVAC Equipment Imports in Value

Window or Wall Type Air Conditioners

Table 2-4: U.S. Imports of Air Conditioners, Window or Wall Type, Self-

Contained, Less than 2.93 KW per Hour, 2004-2009 (in Thousand $)

Table 2-5: U.S. Imports of Air Conditioners, Window or Wall Type, Self-

Contained, 2.93 KW-HR or Greater But Less than 4.98KW-HR, 2004-2009 (in

thousand $)

Table 2-6: U.S. Imports of Air Conditioners, Window or Wall Type, Self-

Contained, 4.98 KW-HR or Greater, 2004-2009 (in thousand $)

Table 2-7: U.S. Imports of Air Conditioning Machines, Window or Wall Type, Not

Self-Contained, NESOI, 2004-2009 (in thousand $)

Table 2-8: U.S. Imports of Air Conditioners, Incorporating a Refrigerating Unit

and a Valve for Reversal of the Cooling Cycle, Self Contained, Not Exceeding

17.58 KW-HR, 2004-2009 (in thousand $)

Table 2-9: U.S. Imports of Air Conditioning Machines Incorporating a

Refrigerating Unit and a Valve for Reversal of the Cooling/Heating Cycle,

Window or Wall Type 2004-2009 (in thousand $)

Table 2-10: U.S. Imports of Air Conditioners, Incorporating a Refrigerating Unit

and a Valve for Reversal of the Cooling/Heat Cycle, Self-Contained, Exceeding

17.58 KW-HR, 2004-2009 (in thousand $)

Table 2-11: U.S. Imports of Air Conditioners, Incorporating a Refrigerating Unit

and a Valve for Reversal of the Cooling/Heat Cycle, except Self-Contained,

NESOI, 2004-2009 (in thousand $)

Table 2-12: U.S. Imports of Air Conditioners, Self-Contained Machines, and

Remote Condenser Type, Other than Year-Round Units, Not Exceeding 17.58

KW-HR, 2004-2009 (in thousand $)

Table 2-13: U.S. Imports of Air Conditioners, Self-Contained Machines, and

Remote Condenser Type, Other than Year-Round Units, Exceeding 17.58 KW-

HR, 2004-2009 (in thousand $)

Table 2-14: U.S. Imports of Air Conditioners, Year-Round Units (Heating and

Cooling) not Exceeding 17.58 KW-HR, 2004-2009 (in thousand $)

Table 2-15: U.S. Imports of Air Conditioners, Year-Round Units (Heating and

Cooling) Exceeding 17.58 KW-HR, 2004-2009 (in thousand $)

Table 2-16: U.S. Imports of Dehumidifiers Incorporating a Refrigerating Unit,

Water Removal Capacity Less than 35 Liters over a 24 Hour Period, 2004-2009

(in Thousand $)

Table 2-17: U.S. Imports of Dehumidifiers Incorporating a Refrigerating Unit

Water Removal Capacity of 35 Liters and More over a 24 Hour Period, 2004-

2009 (in Thousand $)

Table 2-18: U.S. Imports of Air Conditioning Machines Not Incorporating a

Refrigerating Unit, NESOI, 2004-2009 (in Thousand $)

Table 2-19: U.S. Imports of Air Humidifiers or Dehumidifiers, Not Incorporating a

Refrigerating Unit, 2004-2009 (in Thousand $)

HVAC Equipment Imports in Units

Table 2-20: U.S. Imports of Air-Conditioners, Window or Wall Type, Self-

Contained, Less Than 2.93 Kw per Hour (10000 Btu/Hr), 2004-2009 (In

Thousands)

Table 2-21: U.S. Imports of Air-Conditioners, Window or Wall Type, Self-

Contained, 2.93 KW-hr or Greater But Less Than 4.98kW-hr (10000-16999

Btu/Hr), 2004-2009 (In Thousands)

Table 2-22: U.S. Imports of Dehumidifiers Incorporating a Refrigerating Unit,

Water Removal Capacity Less Than 35 Liters over a 24 Hour Period, 2004-2009

(In Thousands)

Table 2-23: U.S. Imports of Dehumidifiers Incorporating A Refrigerating Unit,

Water Removal Capacity of 35 Liters and More Over a 24 Hour Period, 2004-

2009 (In Thousands)

Table 2-24: U.S. Imports of Air-Conditioners, Incorporating A Refrigerating Unit

and a Valve For Reversal of The Cooling/Heat Cycle, Self-Contain, Not

Exceeding 17.58 KW-hr, NESOI, 2004-2009 (In Thousands)

Table 2-25: U.S. Imports of Air-Conditioners, Incorporating A Refrigerating Unit

and a Valve For Reversal of the Cooling/Heat Cycle, Self-Contained, Exceeding

17.58kW-hr, NESOI, 2004-2009 (In Thousands)

Table 2-26: U.S. Imports of Air-Conditioners, Incorporating a Refrigerating Unit

and a Valve for Reversal of the Cooling/Heat Cycle, Except Self-Contained,

NESOI, 2004-2009 (In Thousands)

Table 2-27: U.S. Imports of Air-Conditioners, Window or Wall Type, Self-

Contained, 4.98 KW-hr or Greater (17000 Btu/Hr), 2004-2009 (In Thousands)

Table 2-28: U.S. Imports of Air Conditioning Machines Incorporating a

Refrigerating Unit, and a Valve for Reversal of The Cooling/Heat Cycle, Window

Or Wall Types, 2002-2005 (In Thousands)

Table 2-29: U.S. Imports of Air Conditioning Machines, Window or Wall Type,

Not Self-contained, NESOI, 2004-2009 (In Thousands)

Table 2-30: U.S. Imports of Air-Conditioners, Self-Contained Machines and

Remote Condenser Type, Other Than Year-Round Units, Not Exceeding 17.58

KW-hr (60000 Btu/Hr), NESOI, 2004-2009 (In Thousands)

Table 2-31: U.S. Imports of Air-Conditioners, Self-Contained Machines and

Remote Condenser Type, Other Than Year-Round Units, Exceeding 17.58 KW-

hr (60000 Btu/Hr), NESOI, 2004-2009 (In Thousands)

Table 2-32: U.S. Imports of Air-Conditioners, Year-Round Units (Heating and

Cooling) Not Exceeding 17.58 KW-hr (60000 Btu/Hr), NESOI, 2004-2009 (In

Thousands)

Table 2-33: U.S. Imports of Air-Conditioners, Year-Round Units (Heating and

Cooling) Exceeding 17.58 KW-hr (60000 Btu/Hr), NESOI, 2004-2009 (In

Thousands)

Table 2-34: U.S. Imports of Air Conditioning Machines Not Incorporating a

Refrigerating Unit, NESOI, 2004-2009 (In Thousands)

Table 2-35: U.S. Imports of Air Humidifiers or Dehumidifiers, Not Incorporating a

Refrigerating Unit, 2004-2009 (In Thousands)

Factors Influencing the Market

The American Recovery and Reinvestment Act (ARRA)

Residential Tax Credits for Efficient HVAC Equipment

Table 2-36: Consortium of Energy Efficiency’s Highest Efficiency Tiers Effective

January 1, 2009

ARRA Commercial and Business Incentives for Efficient HVAC Systems

13 SEER Not High Enough for Tax Credits

Residential Construction Plummets, Nonresidential Construction Remains

Constant

Figure 2-4: U.S. Total Monthly Value of Construction, July 2008 - July 2009 (in

billion $)

Home Remodeling Will Add to Growth Contributed by Construction

Green Technology Driving the HVAC Market

HVAC Market Under the Weather



Chapter 3: The Export Market

Methodology

Product Definition and Classification

HVAC Market Changes after the Recession Started

Figure 3-1: U.S. Market Supply of HVAC Equipment, by Shipment and Import-

Export Values, 2004-2008 (in million $)

Category Growth

Unitary Air Conditioners and Ground Source Heat Pumps Gain in Value

Green HVAC Makes its Mark

The Split System Solution

Heat Transfer Equipment Posted Modest Gains in Value but Not in Volume .107

Room Air Conditioners and Dehumidifiers Declining in Value and Volume

Non-Electric Furnace Shipments Drop, While Alternative Fuel Furnaces Climb

Table 3-1: U.S. Shipment Values of HVAC Equipment by Category and Segment,

2004-2008 (in million $)

Table 3-2: U.S. Shipments of HVAC Equipment by Category and Segment, 2004-

2008 (in number of units)

Exports

Table 3-3: Value of U.S. Exports by Country (in thousands $)

Major Export Markets

Figure 3-2: U.S. Exports of HVAC Equipment, by Country, 2008

HVAC Equipment Exports in Value

Table 3-4: U.S. Exports of Air Conditioners, Window or Wall Type, Self-

Contained, Less than 2.93 kW-hr, 2004-2008 (in thousand $)

Table 3-5: U.S. Exports of Air Conditioners, Window or Wall Type, Self-

Contained, 2.93 KW-HR or Greater but less than 4.98 KW-HR, 2004-2009 (in

thousand $)

Table 3-6: U.S. Exports of Air Conditioners, Window or Wall Type, Self

Contained, 4.98 KW-HR or Greater, 2004-2009 (in thousand $)

Table 3-7: U.S. Exports of Air Conditioning Machines Incorporating a

Refrigerating Unit, and a Valve for Reversal of the Cooling/Heating Cycle,

Window or Wall Types, 2004-2008 (in thousand $)

Table 3-8: U.S. Exports of Air Conditioning Machines, Window or Wall Type, Not

Self Contained, NESOI, 2004-2008 (in thousand $)

Table 3-9: U.S. Exports of Air Conditioners, Incorporating a Refrigerating Unit

and a Valve for Reversal of the Cooling/Heat Cycle, Self Contained, not

exceeding 17.58 KW-HR, 2004-2008 (in thousand $)

Table 3-10: U.S. Exports of Air Conditioners, Incorporating a Refrigerating Unit

and a Valve for Reversal of the Cooling/Heat Cycle, Self Contained, exceeding

17.58 KW-HR, 2004-2008 (in thousand $)

Table 3-11: U.S. Exports of Air Conditioners, Incorporating a Refrigerating Unit

and a Valve for Reversal of the Cooling/Heat Cycle, except Self-Contained,

NESOI, 2004-2008 (in thousand $)

Table 3-12: U.S. Exports of Air Conditioners, Self Contained Machines and

Remote Condenser Type, Other than Year Round Units, Not Exceeding 17.58

KW-HR, 2004-2008 (in thousand $)

Table 3-13: U.S. Exports of Air Conditioners, Self Contained Machines and

Remote Condensers, Other than Year Round Units, Exceeding 17.58 KW-HR,

2004-2009 (in thousand $)

Table 3-14: U.S. Exports of Air Conditioners, Year-Round Units (Heating and

Cooling) not exceeding 17.58 KW-HR, 2004-2009 (in thousand $)

Table 3-15: U.S. Exports of Air Conditioners, Year-Round Units (Heating and

Cooling) exceeding 17.58 KW-HR, 2002-2005 (in thousand $)

Table 3-16: U.S. Exports of Room or Central Station Air Conditioning Units for

Use with Water Chillers, NESOI, 2004-2008 (in thousand $)

Table 3-17: U.S. Exports of Dehumidifiers Incorporating a Refrigerating Unit,

2004-2008 (in thousand $)

Table 3-18: U.S. Exports of Air Conditioning Machines Incorporating a

Refrigerating Unit, NESOI, 2004-2008 (in thousand $)

Table 3-19: U.S. Exports of Air Conditioning Machines not Incorporating a

Refrigerating Unit, NESOI, 2004-2008 (in thousand $)

Table 3-20: U.S. Exports of Air Humidifiers or Dehumidifiers, 2004-2008 (in

thousand $)

HVAC Equipment Exports in Units

Table 3-21: U.S. Exports of Air-Conditioners, Window or Wall Type, Self-

Contained, Less Than 2.93 kW-hr (10000 Btu/Hr), 2004-2009 (In Thousands)

Table 3-22: U.S. Exports of Air-Conditioners, Window or Wall Type, Self-

Contained, 2.93 KW-hr or Greater But Less Than 4.98 kW-hr (10000-

16999btu/Hr), 2004-2008 (In Thousands)

Table 3-23: U.S. Exports of Air-Conditioners, Window or Wall Type, Self-

Contained, 4.98 KW-hr or Greater (17000 Btu/Hr) (In Thousands)

Table 3-24: U.S. Exports of Air Conditioning Machines Incorporating a

Refrigerating Unit, and a Valve for Reversal of The Cooling/Heat Cycle, Window

Or Wall Types, 2004-2009 (In Thousands)

Table 3-25: U.S. Exports of Air Conditioning Machines, Window or Wall Type,

Not Self Contained, Nesoi, 2004-2009 (In Thousands)

Table 3-26: U.S. Exports of Air-Conditioners, Incorporating a Refrigerating Unit

and a Valve for Reversal of The Cooling/Heat Cycle, Self-Contain, Not

Exceeding 17.58 KW-hr, Nesoi, 2004-2009 (In Thousands)

Table 3-27: U.S. Exports of Air-Conditioners, Incorporating a Refrigerating Unit

and a Valve for Reversal of the Cooling/Heat Cycle, Self-Contained, Exceeding

17.58 KW-hr, Nesoi, 2004-2009 (In Thousands)

Table 3-28: U.S. Exports of Air-Conditioners, Incorporating a Refrigerating Unit

and a Valve for Reversal of the Cooling/Heat Cycle, Except Self-Contained,

Nesoi, 2004-2009 (In Thousands)

Table 3-29: U.S. Exports of Air-Conditioners, Self-Contained Machines and

Remote Condenser Type, Other Than Year-Round Units, Not Exceeding 17.58

KW-hr (60000 Btu/Hr), Nesoi, 2004-2009 (In Thousands)

Table 3-30: U.S. Exports of Air-Conditioners, Self-Contained Machines and

Remote Condenser Type, Other Than Year-Round Units, Exceeding 17.58 KW-

hr (60000 Btu/Hr), Nesoi, 2004-2009 (In Thousands)

Table 3-31: U.S. Exports of Air-Conditioners, Year-Round Units (Heating and

Cooling) Not Exceeding 17.58 KW-hr (60000 Btu/Hr), Nesoi, 2004-2009 (In

Thousands)

Table 3-32: U.S. Exports of Air-Conditioners, Year-Round Units (Heating and

Cooling) Exceeding 17.58 KW-hr (60000 Btu/Hr), Nesoi, 2004-2009 (In

Thousands)

Table 3-33: U.S. Exports of Room or Central Station Air Conditioning Units for

Use with Water Chillers, Nesoi, 2004-2009 (In Thousands)

Table 3-34: U.S. Exports of Dehumidifiers Incorporating a Refrigerating Unit,

2004-2009 (In Thousands)

Table 3-35: U.S. Exports of Air Conditioning Machines Incorporating a

Refrigerating Unit, Nesoi, 2004-2009 (In Thousands)

Table 3-36: U.S. Exports of Air Conditioning Machines Not Incorporating a

Refrigerating Unit, Nesoi, 2004-2009 (In Thousands)

Table 3-37: U.S. Exports of Air Humidifiers or Dehumidifiers, 2004-2009 (In

Thousands)

Market Supply Projection and Outlook

Figure 3-3: U.S. Projected Market for HVAC Equipment Shipments, 2009-2014

(in billion $)

Table 3-38: Projected U.S. Shipments for HVAC Equipment, by Category, 2009-

2014 (in billion $)



Chapter 4: Competitive Profiles

Overview

Trane Inc

Corporate Background

Overview

The American Standard Legacy

Performance

When Trane was still an American Standard

Figure 4-1: Annual U.S. Revenues of American Standard Companies, 2005-2009

(in billion $)

Table 4-1: Trane’s Commercial HVAC Portfolio

Table 4-2: Trane’s Residential HVAC Portfolio

Table 4-3: American Standard’s Residential HVAC Portfolio

New Products & Services

Trane Launches Air Purifiers

Trane Offers Temporary Cooling Solutions for Emergencies, Planned

Maintenance, and Special Events

American Standard introduces 20 SEER Heat Pump

Nationally Renowned Restaurant Chain Names Trane 2008 Vendor of the Year

Trane Ships New Energy-Efficient Air-Cooled Scroll Chillers to Community

College in Kentucky

Trane Good for Health

Trane Targets Business with High Performance Building Services

Trane Opens New Parts Centers in Mexico the U.S.

Company Snapshot

The Nobel Factor and the Environment

The Goodwill Factor

Trane Woos the Restaurant Industry

American Standard Sponsors “Reality Makeover"

Environmental Initiatives

Trane builds LEED Silver Certified Office Building in San Antonio

Ingersoll Rand Executive Shares Trane’s Environmental Practices at FMA’s

Progressive Energy and Environmental Congress

Ingersoll Rand’s Extensive Sustainability Website

United Technologies Corporation

Overview

Performance

Table 4-4: UTC’s HVAC Portfolio

Figure 4-2: Annual U.S. Revenues of United Technologies Corporation, 2004-

2009/First Quarter (in billion $)

Table 4-5: Carrier’s HVAC Product Portfolio

Carrier’s New Products

Carrier’s HVAC Systems Preserve Historical Gems

Toshiba Carrier Corporation Products Win Accolades

Carrier Stimulus Consultants help Commercial Customers take Advantage of

Stimulus Act

Carrier Unveils its 13-SEER Products at “Power 2006” Convention

Carrier Corporation Factory Receive LEED-EB Certification

Other Environmental Initiatives

Carrier Launches New Software for LEED EA Analysis

Johnson Controls

Overview

Performance

Figure 4-3: Annual Revenues of Johnson Controls HVAC Division, 2004-2008 (in

billion $)

Table 4-6: York’s Commercial HVAC Product Portfolio

Table 4-7: York’s Residential HVAC Product Portfolio

Snapshot

York Responds to Higher SEER and the Marketplace with Contractor Training

Johnson Controls Offers Dealers On-line Training

New Product & Service Introductions

Residential and Commercial Innovations

Origins of the Unitary Product Group

Johnson Controls sponsors inaugural Energy Efficiency Hall of Fame

Johnson Controls Commissions Study of Business Leaders’ Attitude toward

Investing in Energy Efficiency

Major Acquisitions

Lennox International, Inc.

Overview

Performance

Figure 4-4: Annual Revenues of Lennox International, Inc. HVAC equipment,

2004-2008 (in billion $)

Table 4-8: Lennox’s Commercial HVAC Product Portfolio

Table 4-9: Lennox’s Residential Product Portfolio

Company Snapshot

New Product Introductions

Lennox Maintains High Efficiency in Residential Air Conditioners

Lennox Launches Line of Ozone-friendly Indoor Air Quality Products

Strategos Puts Energy Star on the Rooftop

Innovations Before the Recession

Environmental & Energy-Saving Recognition

Lennox and NASCAR

How Clean is the Air in Your Home

Goodman Global, Inc

Overview

Performance

Figure 4-5: Annual Revenues of Goodman Global, Inc., 2004-2008 (in billion $)

Table 4-10: Goodman Global’s HVAC Product Portfolio

Company Snapshot

Goodman Raises Prices, Offers Higher SEER and AFUE

Reducing, Reusing and Recycling at Goodman

Goodman Global Completes Merger with Hellman & Friedman

Goodman Introduces the First Wireless PTAC Management Product

Servicing Distributors and Contractors

Early Advocate of 13 SEER Protocol

Paloma Industries

Overview

Performance

Figure 4-6: Annual Revenues of Paloma Industries, Inc., 2004-2008 (in billion $)

Table 4-11: Rheem’s Commercial HVAC Product Portfolio

Table 4-12: Rheem’s Residential HVAC Product Portfolio

Table 4-13: Ruud’s Commercial HVAC Product Portfolio

Table 4-14: Ruud’s Residential HVAC Product Portfolio

Company Snapshot

New Product Introductions

Consumer Programs

Mass Customization Strategy Increases Rheem’s Market Share



Chapter 5: Marketing Dynamics

Market Flooded with a Host of New Products

Table 5-1: New Product Introductions by Major HVAC Manufacturers, 2007-2008

Promotions and Trade Shows

Air Conditioning Heating and Refrigeration (AHR) Expo

Comfortech

ISH North America

Power-Gen International

IAQA Annual Meeting & Exposition

Marketing Moves Beyond 13 SEER

Goodman Global Promotes Green Comfort

“Shades of Green in 2009”

The Contractor - An Important Marketing Tool

Air Conditioning Contractors of America Gets Big Corporate Support

Mitsubishi Holds Distributor & Contractor Conference

Advertising HVAC

Mitsubishi’s Mr. Slim on TV

Taco Adds 60,000sq ft LEED-Certified Warehouse

Trane goes “On the Road with Lou”

LG Promotes its ArtCool Designs of Air Conditioners

Fall Promotions

Newsletters Gain Prominence

Associations and Organizations

American Society of Heating, Refrigerating, and Air-Conditioning Engineers

(ASHRAE)

Air-Conditioning, Heating and Refrigeration Institute (AHRI), Formerly Air-

conditioning and Refrigeration Institute (ARI)

Air Conditioning Contractors of America (ACCA)

Indoor Air Quality Association (IAQA)



Chapter 6: Industry and Market Trends

A New Energy for the HVAC Industry

Why 13 SEER for Residential Equipment

Figure 6-1: Residential and Commercial Energy Consumption in the U.S. 2004-

2008

Figure 6-2: Electrical System Energy Losses by Residential & Commercial

Equipment, 2001-2005 (in trillion Btu)

Measures Used to Achieve 13 SEER

The Phasing Out of R-22 Refrigerants

Table 6-1: EPA Timetable for the Hydrochlorofluorocarbon Phase-out by 2030

The Phasing in of R-410A Refrigerants

Table 6-2: Manufacturers and their brands names for R-410A

What HVAC Manufacturers are Doing

Sensor and Control Systems Improve HVAC Operations

HVAC for Leadership in Energy Efficiency and Design (LEED) Buildings

Table 6-3: Leadership in Energy Efficiency and Design (LEED) Points

Overcoming Challenges

Impact of the 13 SEER on the HVAC Market

Figure 6-3: National Association of Home Builders Remodeling Market Index,

2004-2009

Heating Equipment Requirements

Other HVAC Requirements and Specifications

The Efficiency Paradox - What Drives Standard Changes?

Energy Policy Act of 2005 Added Spark to the HVAC Industry

The Emergency Economic Stabilization Act of 2008 offers HVAC Tax Incentives

to Builders and Realtors

The American Recovery and Reinvestment Act of 2009 means Tax Credits

Table 6-4: Consortium for Energy Efficiency (CEE) Efficiency Ratings

Table 6-5: Federal Tax Credits for HVAC Equipment for Homeowners, 2009

The Recovery Act Aims to Increase Building Energy Efficiency (BEC)

Building Energy Codes Program (BECP) to help States Qualify for State Energy

Program Grants

Impact of the Energy Policy Act 2005 on the HVAC Industry

Government Initiatives Replaced by Recovery Act

Table 6-6: Local Government Initiated HVAC Programs in 2005 (National

Summary)

HVAC’s Tradeoff with the Environment

Refrigerants Used in HVAC Systems and Their Environmental Effects

Table 6-7: Ozone Depletion Potential and Global Warming Potentials of

Refrigerants (100-year Values)*

Figure 6-4: Projected Consumption of R-22 Refrigerant in Air Conditioners &

Heat Pumps (in thousand metric tons)*

CO2 - The Next Generation Green Refrigerant

Indoor Air Quality (IAQ) - A Growing Market

Measures to Improve Indoor Air Quality in Homes

The Impact of the IAQ Trend on the HVAC Market

IAQ Standards: AINSI/ASHRAE Standards 62-200 and 55-2004

The Market Opportunity in IAQ

Welcome to the Control Zone

Communication Improvement Lead to Great Consumer Control

Intelligent Remote Control in the Home, by the Phone and Through the Internet

OBIX: Networking HVAC

HVAC Industry Adopts the gbXML Standard

HVAC - The Comfort Market

Integrated Comfort Systems Grab Attention

HVAC Designs to Appeal to the Aesthetically Inclined Consumers

Industry Enters the Quiet Comfort Era

Rising Prices Heat Up HVAC Market

Figure 6-5: Producer Price Index of Sheet Metal used Air Conditioning Ducts and

Stove Pipes, 2004-2009

Figure 6-6: Producer Price Indices for Sheet Metal Used in Roof Ventilators,

Louvers, & Dampers for HVAC, 2004-2009

Figure 6-7: Producer Price Indices for Copper, Nickel, Lead and Zinc Mining,

2004-2008

Figure 6-8: Producer Price Indices for Air Conditioning & Heat Transfer

Equipment, 2004-2008

Figure 6-9: Producer Price Indices for Air Conditioning & Heat Transfer

Equipment, January-September 2009

Figure 6-10: Producer Price Indices for Unitary Air Conditioners, 2004-2008

Figure 6-11: Producer Price Indices for Unitary Air Conditioners, January-

September, 2009

Unprecedented Increase in Cost of Raw Materials

Figure 6-12: Producer Price Index for Cold Rolled Steel Sheet & Strip, Copper &

Copper Base Alloy Pipe & Tube, and Aluminum Sheet and Strip, 2004-2008

Figure 6-13: Producer Price Index for Cold Rolled Steel Sheet & Strip, January-

September 2009

Figure 6-14: Producer Price Index for Copper & Copper Base Alloy Pipe & Tube,

January-September 2009

Figure 6-15: Producer Price Index for Aluminum Sheet & Strip, January-

September, 2009

Soaring HVAC Component Prices

Figure 6-16: Producer Price Index for Parts, Accessories & Components for Air

Conditioning and Heat Transfer Equipment, 2004-2008

Figure 6-17: Producer Price Index for Parts, Accessories & Components for Air

Conditioning and Heat Transfer Equipment, January-September 2009

Product Trends

The Use of Thermal Expansion Valves (TXVs)

Whole House Ventilation Systems

Outdoor HVAC Systems

HVAC Systems - An Architectural Misfit?

Portable Air Conditioners

The Future of HVAC Technology

Geothermal HVAC Systems

Table 6-8: Cost Comparison of Geothermal (GeoExchange System) and other

HVAC Systems for a Home in St. George, Utah

Underfloor Air Distribution Systems

Table 6-9: Types of UFAD Systems

Ductless Air Conditioners

Solar Energy Systems



Chapter 7: End User

Overview

Residential Use

Builders Challenge and Net-Zero Homes

The E-Scale, an Easy Measure of a Home’s Energy Efficiency

Tax Credits

The Benefits of Geothermal Heat Pumps and the Geothermal Technologies

Program

Air Conditioner Use in American Households

Figure 7-1: Percentage of U.S. Households Owning Air Conditioning Units

Figure 7-2: U.S. Residential Energy Consumption, 2004-2008 (in trillion Btu)

Figure 7-3: U.S. Residential Energy Consumption, First Half of 2009 (in trillion

Btu)

Decreased Construction Leads to Fewer HVAC Installations

Table 7-1: Residential HVAC System Utilization (in thousand housing units)

Figure 7-4: U.S. Total Residential Construction, 2004-2008 (in million $)

Figure 7-5: U.S. Total Residential Construction, January-June, 2009 (in million $)

Consumption Characteristics of Residential Buildings

Figure 7-6: Residential Building Primary Electric Energy Breakdown, 2005 (%)

Figure 7-7: Households with Selected HVAC Appliances in 2005 (%)

Figure 7-8: Type of Air Conditioning Equipment Used by U.S. Households, 2005

Characteristics of Residential HVAC Consumers

Strong Economy Boosts HVAC Installation, Weak Economy Slows it Down

Table 7-2: Consumer Price Index, 1999-2009

Figure 7-9: U.S. Residential HVAC Expenditures, 2001-2005 (in billion $)

Single-Family Detached Homes Use the Most Energy

Table 7-3: U.S. Residential Energy Consumption According to Housing Type (in

million Btu)

South and Southwest Greatest Users of Air Conditioning

Table 7-4: Average Regional Expenditures for Households Having Electric Air

Conditioning, 2005 (in million $)

HVAC Consumption According to Climatic Zones

Table 7-5: Air Conditioning Energy Consumption in U.S. Households According

to Climate Zone, 2005

Table 7-6: Space Heating Energy Consumption in U.S. Households According to

Climate Zone, 2005

Type of Fuel Used For Residential Heating Systems

Figure 7-10: Type of Fuel Used for Heating Systems in Occupied Housing Units,

2005 (%)

Geothermal Heating Systems Grow in Popularity

Table 7-7: Electricity Net Generation from Renewable Energy, 2003-2007 (in

thousand kilowatt-hours)

Remodeling Market and HVAC Retrofit Installations

Figure 7-11: U.S Quarterly Expenditures for Maintenance, Repairs and

Improvements, 2005-2007 (in billion $)

The Remodeling Market Index has been in Sharp Decline

Figure 7-12: Remodeling Market Index, 2004-2009

Residential HVAC Retrofitting Expenditures Continued to Increase Despite

Recession

Figure 7-13: U.S. Residential HVAC Retrofit Expenditures in Owner-Occupied

Properties, 2002-2007 (in million $)

Non-Residential End Use

Table 7-8: Commercial Sector Energy Consumption, 2003-2008 (trillion BTUs)

Figure 7-14: U.S. Commercial Energy Consumption (in trillion Btu)

The Push Toward Energy Conservation and Net-Zero Buildings

The Building Technologies Program and the Impact of HVAC Equipment

NET-ZERO and GDP Growth

Updating the Building Envelope

The Commercial Building Initiative and EnergyPlus Software

Figure 7-15: Percentage of U.S. Commercial Buildings With Cooling Systems(s),

1999, 2003, 2007 (E)

Figure 7-16: Percentage of U.S. Commercial Buildings with Heating Systems(s),

1999, 2003, 2007 (E)

U.S. Non-Residential Construction Continues to Grow

Figure 7-17: U.S. Total Non-Residential Construction, 2003-2007 (in million $)

Figure 7-18: U.S. Total Non-Residential Construction, January-June, 2009 (in

million $)

Table 7-9: U.S. Non-Residential Construction, by Type, 2004-2007 (in million $)

Table 7-10: U.S. Non-Residential Construction, by Type, January-June 2009 (in

million $)

Consumption Characteristics of Commercial Buildings

Figure 7-19: Commercial Building Primary Energy Use Breakdown, 2005 (%)

Space Heating Equipment

Figure 7-20: Commercial Building Heating Equipment Use, 2005 (%)

Cooling Equipment

Figure 7-21: Commercial Building Cooling Equipment Breakdown, 2005 (%)

Consumption Characteristics of Commercial Users

Table 7-11: Commercial Buildings HVAC Consumption, by End Use, in 2005 (in

trillion Btu)

Educational Institutions

Figure 7-22: U.S. School Buildings Heating Equipment Breakdown, 2005 (E) (%)

(More than one may apply)

Figure 7-23: U.S. School Buildings Cooling Equipment Breakdown, 2005 (%)

(More than one may apply)

Food & Beverage Service Industry

Figure 7-24: U.S. Food & Beverage Service Outlets Heating Equipment

Breakdown, 2005 (%) (More than one may apply)

Figure 7-25: U.S. Food & Beverage Service Outlets Cooling Equipment

Breakdown, 2005 (E) (%) (More than one may apply)

Healthcare Facilities

Figure 7-26: U.S. Healthcare Facilities Heating Equipment Breakdown, 2005 (%)

(More than one may apply)

Figure 7-27: U.S. Healthcare Facilities Cooling Equipment Breakdown, 2005 (E)

(%) (More than one may apply)

Lodging Facilities

Figure 7-28: Annual Sales in Hotel and Lodging, 2002-2007 (in $ million)

Figure 7-29: U.S. Lodging Facilities Heating Equipment Breakdown, 2005 (%)

(More than one may apply)

Figure 7-30: U.S. Lodging Facilities Cooling Equipment Breakdown, 2005 (E) (%)

(More than one may apply)

Commercial HVAC Equipment Use by Geography

Figure 7-31: U.S. Commercial Buildings HVAC Equipment Breakdown, by

Census Region, 2005 (%)

Energy Sources Used for Commercial HVAC

Figure 7-32: Type of Fuel Used by Commercial Buildings for HVAC Equipment in

the U.S., 2005 (%)

Optimal HVAC Practices

Integration Concepts

Mechanical Systems





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