From Wikipedia, the free encyclopedia 1SaleADay
1SaleADay
1SaleADay L.L.C.
Marketing
1SaleADay.com’s loss leader marketing strategy of re-
warding its consumers was featured in the PBS Nightly
Business Report[7] and Entrepreneur Magazine.[8]
Popularity
As of December 2010 the site gets approximately 350,000
Industry Retail daily visitors.[2] 1SaleADay.com is in the top 500 most
visited websites in the United States according Alexa’s
Founded 2007
traffic rankings.[9] A Huffington Post article about the
Founder(s) Ben Federman, President & CEO best lesser-known websites for finding deals asked read-
Headquarters Miami FL[1] ers to recommend their favorites—1SaleADay.com came
in number one.[10] In the January 2011 issue of Woman’s
Products Electronics, Gadgets, Watches, Jewelry, etc. Day, 1SaleADay was listed as one of the best ways to get
Revenue US $30 million (2009)[2] a deal that year.[11] On January 17, 2011 Nate Berkus fea-
tured 1SaleADay.com on The Nate Berkus Show.[12] In
Employees 80+[3] 2011 Lifehacker listed 1SaleADay as one of the five top
Website http://www.1saleaday.com/ daily deal sites along with Groupon, Living Social and
others.[13]
1SaleADay is an Internet retailer with a deal-a-day for- 1SaleADay’s CEO Ben Federman was featured on Fox
mat. The site was founded in 2007 by Ben Federman.[2] Business in 2011 with David Asman.[14]
1SaleADay’s main site offers one discounted item a day,
the product can vary from a computer-related product
to a magazine subscription. Products are listed at up to
Investment
80-90% off retail.[1] 1SaleADay also has four spinoff sites On March 1, 2011 the New York Times reported that
specializing in wireless, watches, family and jewelry. 1SaleADay raised tens of millions of dollars (exact figure
Each site offers one item per 24-hour period beginning at was undisclosed) from Optima Ventures to form Octagon
12:00 A.M. Eastern Time. In 2010, the company’s CEO do- Commerce, an e-Commerce conglomerate consisting of
nated more than half of the sites net earnings to chari- 1SaleaDay, Shadora for jewelry, Ben’s Outlet for electron-
ties.[2] ics, Dynamite Time for watches, and Glasses Unlimited
for glasses.[15] 1SaleADay described the investment as a
"massive capital injection," according to a press release
Business Model on CNBC.[16]
U.S News & World Report described 1SaleADay as a prod-
uct daily deal site which buys products in bulk at large
discounts and passes the savings on to consumers.[4]
Trademark Dispute
1SaleADay has one product for sale in each of its five cat- On September 27, 2010, 1SaleADay.com and its CEO, Ben
egories - Main, Wireless, Watch, Family and Jewelry. At Federman, won an extended, international legal dispute
midnight Eastern Time the product is changed.[5] Occa- with the owners of One Sale A Day Australia.[17] World
sionally a product will sellout and nothing will be avail- Intellectual Property Organization (WIPO) panelist, An-
able in that category until the next product is available. drew F. Christie, ruled that domain names onesalea-
To keep prices low and create excitement about the site, day.com.au and 1saleaday.com.au be transferred to Mr.
prices are sometimes cheaper than the cost to the site.[2] Federman. As of Dec. 2010, 1SaleADay.com.au states: "The
1SaleADay does not seem to offer product support, as of former holders of the 1SaleADay.au domain names were
December 2010. 1SaleADay.com is an Elite Member on the found to be infringing on the intellectual property rights
independent review site Reseller Ratings.[6] of the 1SaleADay U.S. website... Please be advised that
1SaleADay.com.au may be out of service for a while as a
result of this transition. We will keep you posted. Sorry
1
From Wikipedia, the free encyclopedia 1SaleADay
for any inconvenience this may have caused. Sincerely, [8] Gwen, Moran. Entrepreneur (Sept. 5, 2011)
1SaleADay."[18] 1SaleADay is considering opening a fran- "1SaleADay.com’s Ben Federman and the Value of a
chise in Australia, according to Vice President Eli Feder- Daily Steal."
man.[19] [9] Alexa.com Rankings http://www.alexa.com/
There has been some commentary on the legal sig- siteinfo/1saleaday.com#
nificance of this particular UDRP case. The World Trade- [10] Kiser, Grace ( April 7, 2010). "Websites You Didn’t
mark Review reported that even though there was a ver- Know Could Save You BIG Bucks: HuffPost Readers’
bal preexisting business arrangement between the Aus- Recommendations"
tralian and U.S. companies the initial bad faith registra- [11] Woman’s Day Magazine, One Tip a Day. January
tion of the 1SaleADay.com.au and OneSaleADay.com.au 2011, p. 14.
domain names trumped the subsequent business agree- [12] Nate Finds Great Deals (January 17, 2011)."Nate
ment between the parties.[20] finds a great website that has amazing deals every
day, 1SALEADay.com."
References [13] Pinola, Melanie. Lifehacker (April 10, 2011)."Five
Best Daily Deals Sites."
[1] ^ Miami Herald - Ina Paiva Cordle (October 20, [14] 1SaleADay.com Fox Business (Aug. 6, 2011)
2011) "Daily sale site 1SaleADay moves to Miami [15] Ha, Anthony (March 1, 2011). "Daily Deals Site
Lakes." 1SaleaDay Raises Tens of Millions"
[2] ^ Fisher, Anne (November 12, 2010). Crain’s New [16] CNBC Press Release (March 1, 2011). "E-Commerce
York Business.com Executive Inbox Daily Deal Giant 1SaleADay.com Gets Massive
[3] Gwen, Moran. Entrepreneur (Sept. 5, 2011) Capital Injection Optima Ventures Buys into
"1SaleADay.com’s Ben Federman and the Value of a 1SaleADay to Optimize its Continued Growth"
Daily Steal." [17] WIPO Arbitration and Mediation Center, Christie,
[4] U.S. News & World Report Money (September 30, Andrew, F., Sole Panelist (September 27, 2010). Case
2011) "A Survival Guide to the Deluge of Daily No. DAU2010-0016
Deals." [18] "1SaleADay.com.au". http://1saleaday.com.au/.
[5] 1SaleADay.com About Us Retrieved 30 December 2010.
[6] 1SaleADay Reseller Ratings. [19] Salek, Negar (October 21, 2010). "WIPO shuts down
[7] PBS Business Nighlty Report (Sept. 5, 2011)"Ben 1saleaday.com.au"
Federman CEO of 1SaleADay.com on the PBS [20] Gynell, Julian ( Dec. 3, 2010). "Domain name
Nightly Business Report." transfer ordered despite business agreement."
Retrieved from "http://en.wikipedia.org/w/index.php?title=1SaleADay&oldid=458617682"
Categories:
• Online retail companies of the United States
• Deal of the day services
• Intellectual property law
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