From Wikipedia, the free encyclopedia KIND Movement
KIND Movement
Introduced in 2008, the KIND Movement is a social move- Each month, KIND challenges its community to carry
ment that was seeded by KIND Healthy Snacks to further out a specific KINDING Mission on the first Tuesday of the
its mission to try to make the world a little kinder[1] To month (KIND Tuesday). If enough people sign up to com-
date, the KIND Movement has inspired thousands of un- plete that month’s KINDING Mission, KIND carries out a
expected acts of kindness around the world and has been BIG KIND Act for a group of people that really needs it.
recognized by TIME Magazine as a "New Way to Make a
Difference" and Ladies’ Home Journal as a way to "Snack
and Give Back."[2][3]
KIND Food Truck
In April 2011, KIND introduced the KIND Food Truck. The
KIND Food Truck is touring the country, recruiting peo-
History ple to join the Movement and handing out samples of
KIND.
KINDED
In 2008, KIND introduced the KINDED program through KIND Charitable Support
which it created and distributed uniquely coded KINDED In 2010, KIND granted more than $100,000 in product
cards that were to serve as ’licenes’ to do the kind acts and monetary donations to causes that inspired kindness
for people. Participants would then set off a chain of kind - including organizations such as Surfrider Foundation,
acts that could be publicly tracked by its unique code on Common Threads, Autism Speaks, Extreme Makeover
the interactive online platform, KINDED.com. Home Edition, and the Great Kindness Challenge.[4]
Do the KIND Thing References
In March 2010, KIND furthered its efforts to inspire unex- [1] “Being Kind Pays Off, Kind Of”, NBC Connecticut.
pected acts of kindness with Do the KIND Thing, an evolv- 2009-10-08.
ing platform that empowers people to turn kind acts into [2] “New Ways to Make a Difference”, TIME Magazine.
support for causes.[4] Over the course of the platform’s 2009-09-10.
three-month duration, Do The KIND Thing inspired more [3] “Snack and Give Back”, Ladies’ Home Journal.
than 40,000 acts of kindness in support of nearly 150 2009-10-01.
causes. And at the culmination, KIND awarded funds to [4] ^ "Depending on the KIND-ness of Strangers" The
the three causes that inspired the greatest number of New York Times, 2010-06-12
KIND acts: Operation Gratitude, Good Girls Give and Suf-
folk County JCC
Then in March 2011, KIND unveiled a new iteration of External links
Do the KIND Thing where people could transform their • KINDED.com
small acts of kindness into BIG KIND Acts that give back • KINDsnacks.com/world
to the world. • KINDsnacks.com/KIND-food-truck
Retrieved from "http://en.wikipedia.org/w/index.php?title=KIND_Movement&oldid=428439257"
Categories:
• Social movements
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