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We are Santa Ana Santa Ana Workforce Investment Board 2006 Year in Review Dear Colleagues, The Santa Ana Workforce Investment Board The Santa Ana Workforce Investment (WIB) proudly presents its ﬁrst annual Board is honored to support the continued report, Santa Ana Workforce Development economic growth of Santa Ana and 2006 in Review, which outlines the goals gratefully acknowledges the partners who and accomplishments of the Santa Ana have made our progress possible. We WIB, Santa Ana WORK Center and the thank you for working with us to keep Youth Service Provider Network. Santa Ana growing strong. This report would not have been possible Sincerely, without the support of the Mayor, City Council Members, Community Development Agency, and the Economic Development Division of the City of Santa Michael Hood, Chair Ana. The Santa Ana WIB, in partnership Santa Ana Workforce Investment Board with City of Santa Ana, strives to ensure the active involvement of the local business, education, community-based organizations, and one-stop delivery system partners in its workforce investment activities. This David N. Ream workforce investment system is committed Santa Ana City Manager to helping equip current and future workers with the tools and skills necessary to succeed in the work environment of the 21st century. 1 We are here for you. Santa Ana. Enriched by history. Embracing change. R ich in history and culture, the City of Santa Ana is also a richly diverse community of individuals and businesses living and working together. Our people deﬁne the unique character of our community. They also propel the health of our economy. Santa Ana boasts a powerful 159,200-member workforce – the lifeblood that feeds not only our local industries, but also our region’s economic vitality. While deeply rooted in and enriched by its history, the City of Santa Ana has undergone a bold and dynamic transformation in recent years. The year 2006 brought with it many positive changes as well as unique challenges, for our community, its workforce and businesses. Through innovative workforce development strategies and under the directorship of the City of Santa Ana, the Santa Ana Workforce Investment Board and WORK Center are meeting these challenges to ensure our labor force is prepared to compete in the global economy of the twenty-ﬁrst century. The Santa Ana Workforce Investment Board (WIB) Our workforce. Our economy. Founded in March 2000, the City of Santa Ana and the Santa Ana Workforce Investment Santa Ana Workforce Board (WIB) share the responsibility of investing federal funds made available through the Investment Board Mission Workforce Investment Act (WIA) of 1998 in results-driven programs, partners and services. A dynamic consortium of business leaders, community- and faith-based organizations, To bring together, mobilize education partners, government and city representatives and community-minded and direct available community individuals, the WIB is committed to building a competitive workforce to meet the needs resources to build and maintain of area businesses. a world-class workforce that We achieve this mission by supporting and tracking the performance of a diverse range of is strong in any economic service providers, programs and services, including the Santa Ana WORK Center – our and/or political climate. successful one-stop for employment and career resources and assistance. 2 Becoming part of the solution. Mike Hood, Chief Executive Ofﬁcer of Santa Ana’s Hood Manufacturing, joined the Santa Ana Workforce Investment Board in 2004 to resolve one of his company’s most pressing challenges: a shortage of qualiﬁed employees. Explains Mike, “Rather than ” just complaining about the problem, I wanted to become part of the solution. And that’s exactly what he’s done. As part of the WIB, Mike found himself joining forces with a diverse and dynamic collaboration of business leaders, educators, community and government agencies and organizations who share many of the same challenges and goals. “Unemployment rates in this area are higher than 5%, and this impacts all of us,” says Mike. “Our common goal is to get these people the skills they need to get to work. ” Mike believes the WIB and its dedicated members are making progress. “The WIB allows its members to come to the table together, to combine strengths and craft innovative solutions and strategies that achieve measurable results.” Mike also points out the beneﬁts to businesses that get on board and get involved. “The WIB introduces small businesses like mine to a wealth of no-cost and low-cost resources and programs designed to help them grow, and ﬁnd the skilled labor they need. Being part of the WIB is absolutely a worthwhile investment.” The Santa Ana WORK Center Working together. A vital resource for a vital community. Santa Ana In 2006, the Santa Ana WIB and WORK WORK Center Mission An innovative and successful model of the Center, in partnership with the City of workforce system, the Santa Ana WORK Santa Ana, continued to make great strides To support the community Center provides residents and businesses toward building a more competitive by providing a one-stop center enhanced access to Work, Opportunity, workforce and business community for adults and youth seeking Resources and Knowledge through our through access to a wealth of resources, career focus, education, training, strategically and conveniently located tools and opportunities. Here, we share one-stop center. Providing integrated, with you our most signiﬁcant progress and job search and employment, comprehensive services, we’re helping accomplishments from 2006, as well as as well as providing services to prepare a productive workforce to stimulate proﬁles of individuals who share in our companies interested in hiring a prosperous economy. success, and who represent the very best and retaining employees. of Santa Ana. The City of Santa Ana and the Santa Ana WORK Center celebrate the intricate tapestry of individuals and industries that make our city one of the nation’s most vibrant. In 2006, we also celebrated our 10th anniversary. Since opening our doors to the community in 1996, we have served over 130,500 job-seekers, employers and community partners. 3 We are ready to succeed. Putting the work back in workforce. F rom young men and women just Every year, thousands of individuals rely entering the job market, to the long- on the services of the WORK Center to term unemployed, to working adults help them ﬁnd employment, ﬁnish their looking for better career opportunities, to education, undergo training and achieve disabled job-seekers, to dislocated workers self-sufﬁciency. The vast majority of in search of new employment – the Santa individuals who come through our doors Ana Workforce Investment Board (WIB) is confront signiﬁcant barriers to employment. dedicated to providing greater employment We empower them to overcome these opportunities to individuals from all walks barriers and reach their educational and of life. We accomplish this mission largely career goals, as well as their full potential. through the resources and efforts of our innovative WORK Center. In 2006, the Santa Ana WORK Center served more customers than ever before, with convenient, easy and no-cost access to a range of resources, services and tools. Santa Ana Workforce Investment Board Performance In 2006, the Santa Ana WORK 2005-2006 Center counted: In 2005-2006, we exceeded most state-negotiated performance goals ■ 40,546 total visits – an average for placement, job retention, wage earnings and credential/diploma rates. of 3,378 visits per month Adults Dislocated Workers Youth ■ Over 8,352 individuals who Employment Rate 79.8% 84.1% 83.3% accessed services – an average of 696 unique users per month Retention Rate 80.8% 89.1% 84.6% Earnings Improvement $4,192 $4,247 $1,624 ■ Over 546 businesses that utilized our business services Credential/Diploma Rate 75% 72.7% 57.9% 4 Overcoming barriers. Customers Served After being laid off from her position as an ofﬁce manager, Barbara Westerlund Youth ages 14-21 was referred to the WORK Center. While eager to ﬁnd another job, Barbara had discovered that she lacked the marketable skills employers wanted, including a Adults high school diploma. Older workers The WORK Center helped Barbara identify her strengths as well as a career path that would allow her to use them. We directed her to resources for completing Veterans her GED while she attended a vocational training program. Through Workforce Investment Act funds, Barbara also received ﬁnancial assistance to help her with Disabled residents securing transportation, an interview wardrobe and other support services. Long-term unemployed Today, Barbara is once again gainfully employed, working in a rewarding career Dislocated workers as a medical billing professional. Says Barbara, “I will be forever grateful for all the services the WORK Center has provided me – for the time, talks and hand-holding New Market Entrants my case manager gave me.” Diverse services for a diverse population. Available to all individuals residing in Connect With Employers Complete Their Degrees Santa Ana and beyond, our WORK Center’s Customers also enjoyed free access to The Center also connected customers services and programs employ a unique our Center’s computers, Internet, email, with resources to help them obtain their approach to meeting the employment and copiers, telephones and fax machines high school diplomas or GEDs, apply for education needs of our diverse population. to correspond with potential employers. and enroll in college, and pursue their Combining the resources of a wide range of We connected customers to a myriad educational goals. community organizations and government of networking opportunities through job agencies, we provide our customers one- fairs, internships, volunteer programs Support Their Success stop access to self-service tools as well as and job shadowing. We helped many customers overcome the personalized attention and guidance of barriers by providing referrals to childcare, our professional staff. Explore Career Opportunities transportation, housing and ﬁnancial services. Our case managers worked with customers In 2006, thousands of customers beneﬁtted to identify exciting career paths, develop from our comprehensive, integrated and individualized employment plans, and ease cohesive services to help them: the transition from school, unemployment Find Jobs Through our Virtual One-Stop online job- search tools, our customers browsed through or former jobs to new careers. Develop Valuable Skills Our Center connected hundreds “ Working at the WORK Center has been good for me. I’ve learned about the many services offered at job listings, built and posted résumés of customers to no-cost training and and cover letters, accessed labor market educational programs to help them the Center, and can now share that information, and researched employers. develop in-demand skills. We helped information with the community. them bolster their basic skills, as well Prepare For The Workplace as ﬁnd resources for industry-speciﬁc I get to help residents ﬁnd jobs, A record number of customers attended and occupational training. create résumés, and provide free work-readiness workshops offered by our Center and partners, where they transportation assistance. gained the skills and tools they needed to succeed in the workplace. —Carlos, WORK Center Intern ” 5 Youth connection. When asked about the most rewarding part of her job, WORK Center Youth Program Manager Sandy Barba is quick with her answer: “Seeing the youth we’ve served become productive, self-sufﬁcient, successful adults – that’s what it’s all about. That’s our purpose here.” Sandy ﬁrst joined the WORK Center as an intern for the Summer Youth Program, before she was hired on full-time in 1999. Since then, she has mentored, counseled and provided direction to hundreds of youth – many of them at risk and struggling with signiﬁcant barriers. Sandy Barba WORK Center Youth Program Manager As the Youth Program Manager, Sandy directs youth to the many resources, programs and services available through the Youth Council and Youth Service Provider Network (YSPN). She and her staff also provide direct help to the youth who walk through the WORK Center’s doors. “We work with them to craft their resumes, ﬁnd job leads, and research employers.” Sandy connects youth to specially funded youth programs including work-readiness training and summer youth work experience that provide the real-world skills needed to succeed in the workplace. Of the many youth she has worked with, Sandy says, “They have so much potential, so much room to grow. They’re also facing huge challenges. But if given the opportunities, these young men and women want to succeed. They can succeed.” We are tomorrow’s skilled workforce. Seeing results. Reaching our youth. So that they can reach N ew to the job market, and often at their potential. risk, our community’s youth require In 2005-2006, the Youth Service extensive and attentive coaching, Provider Network exceeded Walk down any sidewalk in any neighbor- guidance and support to successfully make performance standards for its hood in Santa Ana, and look at the the critical transition into self-sufﬁcient, youth customers ages 14-18: faces you encounter. You’ll see that ours employed adulthood. With the full support is a relatively young city that continues of our City Council Members, the Santa Ana ■ 100% received diplomas to grow younger. Our youth give our Youth Council and YSPN, in collaboration ■ 98% were retained in school, community its distinctive vitality, energy with our many partners, provide our city’s college or jobs and outstanding potential. They are the young people with the level of attention ■ 85% completed their skill future of Santa Ana’s workforce, and and service they need to achieve success. attainment goals Santa Ana’s continued success. In 2005-2006, hundreds of youth gained The YSPN also exceeded To compete in the twenty-ﬁrst century, we and retained employment, secured their performance standards for its must begin preparing our next generation diplomas or credentials, and came closer youth customers ages 19-21: of skilled workers – today. In 2006, along to their goals through the services and with the City Council Members, the programs funded by the Youth Council and ■ 83% got jobs Santa Ana Workforce Investment Board provided by the YSPN and our partners. ■ 58% received credentials (WIB), through their Youth Council and These programs and services include: ■ 84% retained employment 9 months Youth Services Provider Network (YSPN), after exiting the program redoubled our efforts to promote a positive ■ Tutoring, study-skills development and future for our community’s youth. drop-out prevention ■ Year round employment opportunities ■ Paid and unpaid work experience, internships and job shadowing Youth Council and YSPN Providers ■ High school diploma/GED completion Christian Latino Association of Music & Arts/ Project RYTMO ■ La Familia/California ■ Leadership development and community Hispanic Commission of Alcohol and Drug Abuse ■ Orange County Children’s service Therapeutic Arts Center ■ Orange County Conservation Corps ■ Orange County ■ Guidance and counseling Youth Commission ■ Orangewood Children’s Foundation ■ Santa Ana Uniﬁed ■ Vocational and occupational skills training School District ■ Santa Ana WORK Center ■ Taller San Jose ■ Career development ■ Drug and alcohol prevention 6 The face of success. More than numbers and statistics, the most powerful evidence of workforce development’s positive impact can be seen in the faces of the youth we’ve reached. Youth like Cesar Reyes. Cesar came to YSPN partner La Familia in 2006 for counseling and direction. Outgoing, articulate and actively involved in his community, Cesar quickly became one of La Familia’s most effective Youth Leaders. Participating in workshops, community service, and outreach efforts, Cesar has become a mentor and positive role model to many Santa Ana youth struggling with the same challenges he faced and overcame – including extreme poverty. Cesar also became the voice for Santa Ana’s young population, serving as a powerful advocate for La Familia and the youth they serve. About his experience with La Familia and other WIB-funded youth programs, Cesar says, “They really helped me, not just with personal issues but with books, college applications, job applications. These programs are working. I’m living proof of that.” Recently accepted into the University of California at Santa Barbara, Cesar plans to pursue a career in social work. He also plans to return to Santa Ana and the community he loves after earning his degree. “I want to bring back a different perspective and share my experience with the kids in this community,” Cesar explains. “I know where they’re coming from. But I’ve also seen how far they can go.” The Youth Council and Giving our youth a voice. Youth Service Provider And a future. Network (YSPN) Preparing the next generation Given the opportunity, our city’s youth have “Youth have so much to contribute. When of workers. much to say – and much to contribute. all of us unite our voices, we have the Developed in partnership with a range of power to change anything. All of the youth A critical component of the WIB’s community organizations and agencies, the that attended were able to get a sense of workforce development strategy, the Youth Council’s annual Santa Ana Youth what community is all about.” Youth Council and YSPN, along with Forum provides our community’s youth —Veronica Bravo the City Council, are committed to with a dynamic, interactive venue to make Youth Leader and Attendee empowering our future workforce with a statement, and make a difference. the skills they need to compete in the twenty-ﬁrst century labor market. Serving The year 2006 saw our most successful as an advocate for our community’s youth, Youth Forum event to date, with over 100 the Youth Council works to enhance youth ages 14-22 in attendance. Sponsored the programs, services and resources and supported by many local businesses available to young people by establishing and organizations, the ‘06 Youth Forum linkages with other youth service agencies, allowed youth the opportunity to learn broadening the community’s employment about and discuss a wide range of topics and training focus to include youth, and relevant to their lives and futures, with The Santa Ana respond to the range of issues that have an peers and experts. Youth Council Mission impact on youth in the labor market. Statement Topics ran the gamut from gang violence To provide a comprehensive To achieve this goal, the Youth Council to drug and alcohol recovery, teen and YSPN coordinate a diverse range of parenthood to immigration, music and integrated system to enable youth, youth-centric community- and faith-based culture to leadership and community particularly those most in need, organizations, educational partners, and involvement. Feedback from attending to acquire the necessary skills agencies that share a proven track record youth was overwhelmingly positive, and to successfully transition into and of results and progress. we look forward to another successful compete in the labor force Youth Forum in 2007. and to further their education and training. 7 In 2006, the WORK Center was recognized by the U.S. Department of Labor as a “Champion of Compassion.” We are working together. Collaborations at work. Employment Development Orange County Social Department (EDD) Services Agency (SSA) C ollaboration remains a critical Connecting employers and Getting more people back to work. component to the success of job-seekers. workforce development in In 2006, the Santa Ana WORK Center Santa Ana. The Santa Ana Workforce One of our most valuable and long- successfully expanded our integration Investment Board (WIB) represents a standing partners, the Employment with the Orange County SSA to provide dynamic collaboration between business, Development Department (EDD) provides CalWorks recipients with enhanced job community, education and government adult and youth customers, as well as search and job training preparation. An leaders. The progress of our workforce employers, access to a wide range of agency dedicated to helping residents would not be possible without the valuable employment resources, services and achieve self-sufﬁciency through joint contribution of these partners. opportunities. Through the EDD’s online employment, the SSA plans, implements CalJOBS database system, the WORK and operates many of Orange County’s Center connects employers and job-seekers social services programs, including the This collaborative environment and effort who might otherwise not ﬁnd each other. CalWorks Welfare-to-Work program. extends to our Santa Ana WORK Center, Other critical services provided to WORK as well. The WORK Center brings together Center customers by the EDD include the Over the past 10 years, the WORK Center the resources and expertise of an array Unemployment Insurance Program, the has continued to provide CalWorks’ of partner agencies and organizations Veterans Employment Program, the Youth customers with access to an array of – integrating them into a convenient, one- Employment Opportunity Program, as resources designed to facilitate their stop source for job-seekers and businesses well as a range of training, labor market transition from welfare recipient to alike. In 2006, the WORK Center engaged information and ﬁnancial assistance employed worker. In 2006, we further in a number of successful collaborations programs available to employers and job- integrated CalWorks’ Welfare-to-Work with agencies and organizations whose seekers alike. employment service program through services complement and enhance our contractual agreements. own. Together, we are reaching and helping more individuals than ever before. By sharing information, resources and expertise, both the SSA and our Center have been able to assist more residents in achieving self-sufﬁciency and the self- respect that comes with it. 8 Sharing expertise. A vital workforce development partner, Goodwill Industries of Orange County has been a strong presence at the WORK Center since the Center’s inception. Co-located at both the Goodwill ofﬁces and onsite at the WORK Center, Goodwill Job Developer Willia Edmonds emphasizes the many advantages of the partnership. “Being at the WORK Center allows me to better assist more customers, while also accessing the Willia Edmonds Center’s technology, equipment and other onsite resources.” Job Developer and Corporate Trainer Goodwill Industries of Orange County Says Goodwill VP of Human Services Nancy Quarles, “Our partnership with the WORK Center enables us to reach a wider audience, better meet our performance goals, and educate more people about the services and programs we offer – as well as those provided by other agencies and partners. We’ve also found excellent employees for our retail business through the WORK Center.” The partnership has proven to be a symbiotic one. While Goodwill beneﬁts from greater access to customers, tools and resources, the WORK Center also beneﬁts from Goodwill’s expertise in assisting job-seekers with disabilities. “It’s only natural that we’ve built a strong alliance with the WORK Center and Workforce Investment Board,” explains Nancy, who is also a member of the WIB. “We share a similar mission, to help people with barriers ﬁnd employment. Being a part of this collaboration has been a great opportunity.” Federal Empowerment Zone Faith-Based Organizations (FEZ) Daisy Wheel Network (FBOs) The City of Santa Ana Serving the underserved. Champions of compassion. and the Santa Ana Workforce Investment A designated FEZ, the City of Santa Ana In 2006, the WIB and WORK Center Board along with the collaborates with the WORK Center were honored to be selected as one of WORK Center recognize and an array of partners to address the only ten WIBs nationally to be awarded the contributions of our economic and employment needs of a Department of Labor grant to support our community’s most impoverished our work with faith-based organizations. valued partner agencies and underserved residents. As an active This grant provided the funds for Project and organizations. part of this collaboration, the WORK Connect, a program to develop a successful Employment Development Center participated in a number of FEZ collaborative partnership with Templo Department initiatives in 2006, including the successful Calvario, a local grassroots FBO dedicated community resource fair. Attended by to meeting the needs of residents in Santa Rancho Santiago Community over 30 agencies and 200 residents and Ana’s highest poverty areas. College District employees, the fair provided residents Santa Ana College with valuable information on the wealth of The Center shared its expertise with resources available to them. Templo Calvario, providing technical Orange County Social Services assistance with running effective programs, Agency The WORK Center also succeeded administering funding, collecting Central County Regional in exceeding FEZ goals for program performance data and identifying funding Occupational Program enrollment and job placement, and looks opportunities. This collaborative effort forward to participating in this dynamic jointly enabled us to reach a hard-to-serve Goodwill Industries of collaboration in the years to come. population with greater efﬁciency and Orange County effectiveness. As a result, the Center was recognized by the U.S. Department of Department of Rehabilitation Labor as a “Champion of Compassion.” Community Action Partnership of Orange County Templo Calvario Community Development Corp. SER- Jobs for Progress, Inc. 9 We are generating returns. Investing in our economy’s most vital asset: People. T he Santa Ana Workforce Investment Board (WIB) and WORK Center do more than seek and secure funds to support our workforce development services and programs. We actively and strategically invest these funds in the future of our workforce, and our economy. In 2006, we saw a remarkable return on this investment. Since opening our doors, the WORK Center and WIB have successfully helped thousands of individuals ﬁnd employment. We wanted to measure the return of these individual success stories in tangible terms. To do so, in 2006 we completed our second Return On Investment (ROI) study, compiled by a neutral third party, CSU Fullerton’s Social Science Research Center. 10 Measuring returns. As the Chief Executive Ofﬁcer of Financial Statement Services, Inc. (FSSI), the area’s leading independent provider of statement services and document production, Jon Dietz is intimately familiar with the importance of generating a return on investment. As a current member of the Santa Ana Workforce Investment Board, as well as its former Chairperson, Jon also understands the integral relationship between workforce and economic development. “The nature of many jobs here in Santa Ana, and beyond, is changing along with our role in the global economy,” he explains. “To be competitive, we must be able to adapt to these changes, to create value by becoming more creative and more efﬁcient.” As the driving force behind the WIB’s 2006 Return on Investment Study, Jon has seen tangible proof supporting the economic value of workforce development. “We were delighted to ﬁnd out that, very conservatively, we are returning about ﬁve dollars for every dollar we invest in the budget of the WORK Center,” he says. “That’s an incredible rate of return.” Beyond the economic beneﬁts, Jon points out the signiﬁcant social beneﬁts of workforce development. “How do you measure the increase in conﬁdence and satisfaction of a previously unemployed individual who ﬁnds a job and is able to provide for his or her family without public assistance? That kind of intangible return is equally important.” The Return On Investment Study Measuring our performance. F ocused on customers who accessed The ROI study concluded that WORK WORK Center services during the Center programs generated this substantial program year ‘03-’04, this landmark return through a number of means, study compiled data collected from including: 415 telephone surveys. We received a remarkable 71.2% response rate from those Additional tax revenue. Those individuals surveyed, and interviewed a diverse range whom we assisted in ﬁnding work of participants ages 19-74. The ﬁndings of generated greater payroll taxes, federal the ROI study exceeded income taxes and sales taxes. our expectations. Additional tax revenue from businesses. The return on investment of federal As these residents’ income increased, funding we received came to an estimated so too did their spending. More income 473%. In other words, for every dollar led our customers to patronize more invested by the government, it received businesses, generating additional tax almost ﬁve dollars in return. revenue from those businesses as well. Reduced public support. Once employed, our users were able to reduce their reliance on public support, thus reducing the strain on our federal coffers. 11 We are confronting our challenges. Solutions in action. W hile rich in culture, resources The Challenge: Lack Of Basic Skills The Challenge: Skilled Labor Shortage and opportunities, Santa Santa Ana’s population is 76% Latino. Manufacturing remains one of Santa Ana’s Ana also faces a number of Many of those entering the workforce do so most vital industries and a key economic challenges that impact our workforce, with signiﬁcant English-language challenges engine. Low-skill manufacturing jobs, businesses and economy. In 2006, the that create added barriers to employment. however, are rapidly vanishing, while Santa Ana Workforce Investment Board What’s more, our youth are increasingly demand for higher-skilled workers is on the (WIB) and WORK Center continued falling behind in basic reading, math, rise. An aging and retiring manufacturing to address these challenges with real- science and computer skills required to workforce is increasing the void of skilled world working solutions and customized compete in the technology-driven twenty- workers, and widening the gap between programs targeting local needs. ﬁrst century labor market. labor supply and demand. Forcing our manufacturers to look – and move – The Solution: Access To Education elsewhere for labor. Through our partnerships with the Santa Ana community college system and occupa- The Solution: Manufacturing tional learning organizations, the WIB and Roundtable WORK Center are enhancing access to In 2006, the WIB joined forces with no-cost and low-cost educational programs a range of partners to hold a series of designed to build basic English language, Manufacturing Roundtables. This interactive reading, writing, math and computer skills. roundtable provides a unique forum for members of our manufacturing industry to voice their concerns and resolve key issues including the workforce shortage. Joined by a myriad of City agencies, business advocates and subject-matter experts, this year’s participating manufacturers gained valuable information on how to build a stronger workforce, explore training options and funding opportunities, take advantage of incentives, meet business regulations and control high energy costs. 12 The Challenge: Businesses At Risk Harveys Industries Makers of the best-selling Seatbelt Bags constructed from recycled seatbelts, Harveys Industries remains committed to protecting the environment. This innovative Santa Ana-based company also remains committed to helping its employees thrive in their workplace, as well as community. Says Harveys Industries’ VP of Operations Nicole Dale, “Our employees are great. They’re smart, hard working, and eager to advance their skills. But many of them struggle with basic reading and math skills, especially when English is a second language.” Harveys Industries wanted to provide their valued employees a greater opportunity to use their strengths while growing with the company. With the assistance of the WORK Center, the company is now offering its employees no-cost onsite ESL classes to build their basic skills. Through a collaborative effort with the City of Santa Ana, and SELACO and ETP, providers of occupational training programs, the WORK Center helped Harveys Industries ramp up one of its most successful training initiatives to date. “The WORK Center staff made it very easy to launch the program,” says Nicole. “They connected us to the right educational resources, and helped us streamline the process. Their follow-up and enthusiasm throughout the program was great.” Employee response to the class has been overwhelmingly positive. “They’ve really embraced it. Since implementing the class, we’ve seen a noticeable increase in morale and conﬁdence among our staff. The program has been a wonderful way to demonstrate how much we value the contribution our employers make to our success.” The Challenge: Businesses At Risk The Solution: Layoff Aversion Industry-rich, Santa Ana relies on the health Collaborating with the City, labor and trade and vitality of its diverse businesses. Yet organizations, the WORK Center developed many of these businesses could be at risk an early-warning system designed to identify of downsizing, layoffs and even closures. and assist area businesses vulnerable to In 2006, the City’s Economic Development layoffs and closures. Division developed a Rapid Response team and the WORK Center took aggressive Conducting Business Health Surveys and measures to resolve this challenge. labor market research, we began collecting a list of these at-risk businesses. We then assembled a Resource Response Team responsible for identifying these business’s needs, and coordinating services to ensure quick, efﬁcient and effective response to these needs. To help increase awareness of the services available to at-risk businesses, we enlisted the participation of trade groups and organizations. The result of these combined efforts: 2006 saw a noticeable drop in companies impacted by WARN notices. 2006 saw a noticeable drop in Santa Ana companies impacted by WARN notices given to businesses at risk of layoffs and closures. 13 Strengthening our workforce. And our economy. T he Santa Ana Workforce Investment Board (WIB) and WORK Center provide more than a resource for individuals seeking employment. In 2006, we strengthened this position by further aligning and integrating our workforce development and economic development strategies. Combining and leveraging the strengths of a range of workforce and economic development partners, we are empowering a more productive and competitive workforce, which in turn fuels a more prosperous economy. More resources. Better results. By integrating workforce and economic development resources, the WIB, WORK Center and our customers beneﬁt from: ■ More streamlined and efﬁcient services ■ Maximized use of available resources ■ Faster response to the business community ■ Increased presence in the community ■ Greater accuracy and consistency of services We are the face of opportunity. Business Services We mean business. Training Programs Through our alignment with the City’s In 2006, the WORK Center continued Economic Development Division, the WIB to partner with businesses to introduce and WORK Center are helping to attract and facilitate on-the-job educational and new businesses to the area, while simul- training programs designed to strengthen taneously supporting the growth and vitality their workforce. Some of our programs of companies already here. In 2006, we were subsidized, providing employers with maintained this mission by connecting dozens a cost-effective means of upgrading their of businesses to a host of economic resources. workers’ skill sets. As part of the Economic Development Labor Market Information Division, the WORK Center assisted hundreds of businesses in 2006 to access The WORK Center provided dozens a comprehensive array of no-cost business of businesses with valuable insight services and solutions, provided by our and information on labor trends, labor professional and knowledgeable staff. demographics, projections, wage-earnings data and more, to help them make Recruitment informed and strategic hiring decisions. Businesses turned to the WORK Center Specialized Expertise to help them ﬁnd, attract, train and retain employees. We provided our business As part of the Economic Development clients access to online job-posting and Division, we were able to connect our skill matching tools, and assisted them business clients to a wealth of valuable in assessing, screening and interviewing no-cost business expertise, providing them clients. From conducting large-scale with consulting and technical assistance, recruitments at our onsite facilities, to site selection assistance, international trade planning and orchestrating job fairs and resources, ﬁnancial and business referrals, hiring events, we assisted businesses permit assistance, transitional services in ﬁlling hundreds of stafﬁng positions and more. – quickly and cost-effectively. 14 “ I was grateful that the WORK Center knew enough about my company’s employee needs to recognize a candidate who would be a good ﬁt. This is the kind of service that employees need but rarely get. —Mike Hood, CEO, Hood Manufacturing ” Business Incentives Rewarding our businesses. Businesses Served As part of our integrated strategy to retain and attract more businesses to Santa Ana, Among our business clients throughout 2006, the Economic Development Division in collaboration with the WIB and are some of the region’s largest WORK Center staff, introduced a number of companies to the many business incentives and most recognized employers available to them right here in our community. and economic contributors. Santa Ana Enterprise Zone (EZ) Adecco Businesses that operate within this 7,100-acre area of industrial and commercial land in Ameriquest Santa Ana are eligible to qualify for substantial tax beneﬁts including: Bank of American ■ $35,100 or more in hiring tax credits for each qualifying employee over a 5-year period Behr Paints ■ $1.55 million or more per year in tax credits for qualifying equipment purchases Big 5 Sporting Goods Crowne Plaza Hotel Federal Empowerment Zone (FEZ) El Pollo Loco Businesses operating within the 4-square mile FEZ have access to a range of federal funding Embassy Suites Hotel and federal tax incentives, including a federal wage credit and tax-exempt deferral bonds. Fluor Gulf Communications Frito Lay Foreign Trade Zone (FTZ) Garrison Manufacturing Importers and exporters can conduct international business in the Foreign Trade Zone and Harvey’s enjoy exemption from U.S. Customs duties or excise taxes. Hilton Home Depot Hood Manufacturing The Irvine Company Orange County Transportation Agency Virtual One Stop Pepsi The WORK Center invites businesses to take advantage of our no-cost Virtual Sam’s Club One Stop online business tools and job order system by posting online job orders, Sear’s searching résumés and researching labor market information – all within a matter of Toshiba clicks. Visit www.santaanaworkcenter.org Verizon 15 We are making a difference. And so can you. Together we can keep our people, our businesses and our economy For more information about this report, working strong, well into the twenty-ﬁrst century. We invite you to learn more about the please contact: Santa Ana Workforce Investment Board and WORK Center. Linda Summers Economic Development Manager, City of Santa Ana or Santa Ana Workforce Investment Board Santa Ana WORK Center 888. W. Santa Ana Blvd. 1000 East Santa Ana Blvd. Judy Chen-Lee WORK Center Director, Suite 208 Suite 200 City of Santa Ana Santa Ana, CA 92701 Santa, Ana 92701 Staff to Workforce Investment Board Phone 714.565.2646 Phone 714.565.2600 and Youth Council: www.santaanawib.com www.santaanaworkcenter.org Fran Jutzi, WIB Administration Jaime Lopez, WIB Marketing Coordinator Frances Cadenas, Youth Council Coordinator Santa Ana Workforce Investment Board Youth Council Board Michael Hood, Chair Patrick Korthuis Chair – vacant President/CEO Owner Hood Manufacturing Inc. Sir Speedy Printing Jack Oakes Regional Occupational Program Director Renee Ward, Vice-Chair Devina Lacriox Santa Ana Uniﬁed School District/Regional Owner Owner Occupational Program (Vice Chair) The Forward Group Lacroix Rooﬁng Inc Cheryl Alexander Brent Beasley Gregory Lewis Supervisor Business Manager CPA/Partner Orange County Social Services Agency Roofers & Waterproofers Local 220 Elliot Lewis, Lieber & Stumpf Inc Children and Family Services Benjamin Blank Donna Lin Sandy Barba Deputy Director Executive Director Youth Program Manager Family Self Sufﬁciency Division Orange County Asian American Senior Citizens Service Center Santa Ana WORK Center Social Service Agency Dr. Erlinda J. Martinez L. Russell Bauer Phil Campanelli President Supervising Probation Ofﬁcer General Manager Santa Ana College Orange County Probation Department Embassy Suites Hotel M. Lee McMurtray Rob Claudio Ernest Chapman Vice President – Commercial Banking Orange County Regional Manager Owner Cass Commercial Bank Employment Development Department Chapman Engineering Inc. Michael Metzler Barbara Cooper Judy Chen-Lee President Career Specialist Director Santa Ana Chamber of Commerce Santa Ana Uniﬁed School District Santa Ana WORK Center WorkAbility Program Oscar J. Novelo Rob Claudio Chief Business Development Ofﬁcer David Dobos Orange County Regional Manager Hispanic American Holdings Inc. Sociology Professor Employment Development Department Santa Ana College Jack Oakes Reverend Lee de Leon ROP Director Yvonne Elizondo CEO Santa Ana Uniﬁed School District/Regional Parent Representative Templo Calvario Community Development Corp. Occupational Program Dr. Ana Jimenez-Hami John Didion Wil Ortega Executive Director Executive Vice Chancellor/Human Resources Rehabilitation Supervisor Orange County Children’s Therapeutic Arts Center and Education Services State Department of Rehabilitation Rancho Santiago Community College District Sharon Kelly Nancy Quarles Deputy Probation Ofﬁcer Jon Dietz VP Human Resources Orange County Probation Department President Goodwill Industries of Orange County Financial Statement Services Robert Lewis Buddy Ray Social Development Director Eduardo Figueroa Executive Director Long Beach Job Corps President Community Action Partnership of Orange County Hispanic Business Consultants Sister Eileen McNerney Stacey Sanchez Director Bob Fisher Executive Director Taller San Jose President Southern California Reinvestment – Accurate Performance Machining Inc. Community Development Financial Institution Priscila Zuniga Youth Advocate Dr. Ana Jimenez-Hami Andy Wadhera Executive Director President Orange County Children’s Therapeutic Art Center CALTREND Automotive Products Mike Kanda Alfredo Zarate Jr. VP/ Human Resources Owner Cherry Aerospace Seal’s Healthcare and Seal’s Compressed Gasses 16 The City of Santa Ana Workforce Board acknowledges the tremendous support of our elected ofﬁcials: Mayor and City Council City Staff Miguel Pulido David N. Ream Mayor City Manager, City of Santa Ana Carlos Bustamante Stephen G. Harding Council Ward 3 Deputy City Manager for Development Services Community Development Agency Claudia Alvarez Mayor Pro Tem, Council Ward 5 Linda Summers Economic Development Manager David Benavides City of Santa Ana Council Ward 4 Michele Martinez Equal Opportunity Employer/Program, auxiliary aids Council Ward 2 and services available upon request to individuals with disabilities (800-815-9358). Sal Tinajero Council Ward 6 Vincent F. Sarmiento Council Ward 1 888 W. Santa Ana Blvd., Suite 208 Santa Ana, CA 92701 714.565.2646
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