Download Logo Why Facebook and Twitter are Winning Tech guru and author BJ Fogg to keynote MarketingProfs Digital Marketing Mix 09.08.2009 – NEW YORKâ€”Stanford University professor Dr. BJ Fogg, author of Persuasive Technology: Using Computers to Change What We Think and Do, will Twitter Pitc present his insights on using technology to influence customer behavior in his Tech guru @b @mpevents Di Keynote Address at the MarketingProfs Digital Marketing Mixer October 22 at the reasons Face Hyatt Regency O'Hare in Chicago. winning. In his address, "Design for Behavior Change: Why Facebook and Twitter Are News Facts Winning," Fogg will show how merging three factorsâ€”motivation, ability, and Technology triggersâ€”into one moment of customer experience can successfully guide that behavior as customer toward conversion. According to Fogg, today's technology leverages these Twitter and three factors in ways never before possible, opening doors for motivating and Stanford pr will discuss influencing people through mobile and social media. He'll demonstrate how triggers cre Facebook and Twitter are prime examples of how to create experiences that change customer ex behavior. BJ Fogg will MarketingPr "In his groundbreaking work at Stanford, BJ Fogg identified key customer motivators conference that succeed through Social Media," said Susanne Sicilian, MarketingProfs' VP of The Digital M Events. "We are delighted that BJ will target his insights to our audience of together the marketers and offer practical, hands-on tactics to boost marketing results by marketing, c isolating response triggers at social sites like Facebook and Twitter." social media programmin The Digital M Dr. BJ Fogg has brought the unusual perspective of a psychologist to the study of intimate, con technological innovations. His early research has led to the creation of a new field, featuring th marked today by international conferences and publications about persuasive in a invigora technology. Stanford University awarded Dr. Fogg the Maccoby Prize in 1998 for four years of experimental research on how computers can change people's attitudes Resource Li and behaviors. Dr. Fogg then founded the Stanford Persuasive Technology Lab and Dr. BJ Fogg began teaching his area of expertise. Fortune magazine recently named him a "New BJ Fogg on T MarketingPr Guru You Should Know." Mixer Event MarketingPr The MarketingProfs Digital Marketing Mixer brings marketers from across the nation together in an intimate setting to add the latest digital innovations to their marketing Tags toolkitsâ€”and boost their results for the coming holiday season and the year ahead. bj fogg, twitt This vital Forum includes its Keynotes, presenters and attendees in its ongoing experience, debates, discussions, and brainstorming sessions throughout two electric days of experience, Marketing M problem-solving. Unique to the industry, the Digital Marketing Mixer distills the latest social media digital innovations into practical action tips that help set its attendees well ahead of conferences the competition. Short URL: http://pitch.pe/24244 Video Embed Code <object width="320" height="265"><param name="movie" 5 value="http://www.youtube.com/v/VQOEz2VZZgg&hl=en&fs=1&rel=0"></param><par am name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/VQOEz2VZZgg&hl=en&fs=1&rel=0" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265" wmode="transparent"></embed></object> 6 About MarketingProfs MarketingProfs is a business-to-business online publisher, a one-stop shop for advertising, marketing, and public relations executives, presenting the latest marketing strategies, research, and case studies from some of America's top marketers, plus access to speakers, and newsletters created by a team of journalists, academics, and experts. The more than 320,000 marketing executives who subscribe to MarketingProfs represent some of the world's leading brands, including IBM, Proctor & Gamble, GE, Johnson & Johnson, and Microsoft, as well as professionals from start-ups and mid-sized companies, worldwide. For more information, please visit http://www.marketingprofs.com. Contacting MarketingProfs MarketingProfs 5315 B FM 1960 W #191 Houston, TX 77069 (866) 557-9625 Website: http://www.marketingprofs.com Press Contact Liz Bothwell Office: 203-966-9654 Email: email@example.com Twitter: http://www.twitter.com/lizbothwell Facebook: http://www.facebook.com/event.php?eid=50999774510 LinkedIn: http://www.linkedin.com/groups?about=&gid=100106&trk=anet_ug_grppro Interview Request Liz Bothwell Office: 203-966-9654 Email: firstname.lastname@example.org © Copyright 2009 PitchEngine, Inc.