Introduction
EMI music group was established in 1931 when
Gramophone Company merges with Columbia
Graph phone to form Electric and Musical
Industries.
EMI started with operations in nineteen countries
and has eventually grown to operations in over fifty
countries.
Of the five major music companies, EMI has the
least market share in the Unites States it drops a 10
percent.
Cont…
Mission
Bring fans together around high-quality
music entertainment programming, while
also creating business value wherever music
is experienced.
Vision
To be a leader company in the world recorded
music industry.
The Industry
The recorded music industry consists of
companies engaged in releasing, promoting and
distributing musical recordings.
Advertising, promotion and publicity for its
artist are is the central elements in a music
company's marketing program.
In 2002 recorded worldwide sales about $32
billion. Sales market is declining to 7 percent.
Expectations assure that the industry loses will
reach about 30 percent by 2007 in the united
states of America.
Strategy of EMI group
The company aim to remain focused on music. that
are committed to providing consumers with the
music they want, the way they want and at a value
they find compelling.
The company work with retailers, distributors and
technology companies to seek new opportunities
and improve the value proposition that is offer to
their customers.
Primary elements EMI group strategy is:
1. Maximize value from their portfolio of music
assets through traditional channels.
2. Continue to improve their portfolio by focusing
on artists and songwriters with long-term
potential.
3. Exploit opportunities presented by new
technologies and changing music consumption.
4. Continue to act to contain physical and digital
piracy
5. Continue to actively manage our cost structure
and improve the effectiveness of our business
Marketing Techniques
The company focus on their artist and consider
them the main element in music company
marketing program through Advertising,
promotion and publicity.
EMI Music has access to the most
comprehensive and advanced features for
publishing and distributing advertising
supported online video content.
Marketing positioning
In1990s, the industry of experienced strong growth
as legitimate demand for music was driven by broad
acceptance of the CD and music distribution
expanded into new retail channels.
EMI group try to provide high quality, interactive
and engaging user experiences across the Web in
order to gain the customer satisfaction.
Competitors Situations
The competition is based upon the ability to attract,
develop and promote recording artists, and the
public acceptance of those artists.
The recorded music industry is very competitive
which dominates by five larger companies which
included Universal Music Group, Sony Music
Entertainment, Warner Music Group, BMG
Entertainment and EMI Group, PLC.
Universal Music Group
Universal made the decision to cut its CD prices in
the US by up to 31.5 percent in the US, not to
increase market share but to persuade consumers
to start buying CD's again.
the beginning of new technology allowing
consumers to obtain music in non-traditional
means, actual CD sales in the US had been on a
decline since 2000.
Universal is considered a heavy hitter US with a
market share of 29.4%.
Sonny music Entertainment
It is a unit of a Sony corporation, the world leading
consumer electronics company.
Sonny music Entertainment is the world's second
largest music company, its major recording labels
include: Columbia, epics, Sony classical, legacy
records and other.
It registered a 5 percent decline in fiscal 2003music
sales with operating loss of $72 million.
Warner music group:
Is the world leading media and entertainment
company whose businesses include interactive
services , cable TV systems filmed entertainment ,
television networks , music , and publishing.
It is the fourth largest music company , it is wide
spread in about 70 countries all over the world.
Warner music group recorded a 4 percent increase
in sales in 2002 and posted an operating loss $1.3
billion.
Warner music group reported $8 million loss in the
first half of 2003.
BMG Entertainment
It is the world's largest media firms with interests in
book and magazine publishing, recorded music, and
broadcasting.
It is the fifth largest music company with spread in
41 countries.
In the 2002 annual report 9 percent drop in recorded
music revenue and operating income of 226 million
Euros.
Competitors shares in the record
market
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