should by pengxuezhi


                                                                                                               spring              07

                                                                                                                                                                       Fashion Institute of Design & Merchandising Alumni Newsletter • Spring Edition • Volume One • Issue Twenty One


                                                                         p              p
                                                                                                                        the cover
    2           p5              p6                  p7                    8             10              1
                                                                                                        p3           This issue’s illustration was truly a group effort.
                                                                                                                     It started with the first concept and design
                                                   the                               evaluating                      meeting as toy dolls or wooden dogs to be
 “click”                    san francsico jumbo
new survey
               kang         scooter circus academymakeover your youupdates
                                       shrimp              job and
                                                                      mercurial                       alumni         painted. After discussing it with other alumni
                                                                                                                     it evolved to an illustration. A few more rounds
                                                                                                                     with Meredith Carty ‘03 and Alex Aranda ’03, our
alumni       fashion          campus           runaway                 alumni           page 11          local&
 discounts!     citizen’s           news          runway                  in          chapter events international   illustrators, it became a mix of photography
local alumni helen              jewelry
                                                debut 2007
                                               airguitar&chairpower    san francisco
                                                                        perform a        page 12 alumni business     and illustration. Thanks to student Yuka Isutzu,
 chapter       kang         designprogram                                              calendar
                             in development!
                                               red carpet
                                                                      on two students               faculty  news    our type designer, for modeling!
                                                                  survey seven
                                                                  Help us continue
                                                                   to improve
    alumni discounts @
    Get discounts at these companies that help support               the alumni
                                                                                                                 la > l o s a n g e l e s
                                                                                                                      rebecca eliason ’82
                                                                                                                      freelance fashion designer                           oc > o r a n g e c o u n t y

    the FIDM Alumni Association and its goals. If you
    have a premium your company wants to offer,
                                                                  resources by                              
                                                                                                                      stacey kivel ’02
                                                                                                                                                                               chidimma abuka ’00
                                                                                                                                                                               belle paquet
    contact Nathalie Holtzman,                    filling out                                     brand manager                                  
                                                                                                                      american intl. industries
                                                                     the survey.                                                            sf > s a n f r a n c i s c o
                                                                                                                                                                               hazel grace dircksen ’00
                                                                                                                 sd > s a n d i e g o                                          founder
    The San Francisco / Bay Area Ladies Who Launch Chapters
    are offering FIDM alumni $25 off intensive incubator              "click"                                         catherine mccullough ’92
                                                                                                                      mccullough landscape arch.
    programs specially designed to help women interested                                                    
    in launching or expanding a business or creative project.         the alumni                                                                                           ba > b a k e r s f i e l d
                                                                                                                                                                               jenna graviss ’98
                                                                                                                 sm > s a c r a m e n t o                                      freelance visual designer
    Incubators must be completed before October 2007. Visit          survey link at                                   meredith carty ’03                              and enter promo code                                                                      digital specialist
    "FIDMAlumni" at checkout.                                                            green tangerine                                      dv > d e n v e r
                                                                                                                                                       chelsea kuerbiss ’05
                                                                                                                                                                               marketing/studio manager
                                                                                                                      brandi salmen ’03                                        kolesar pilates studio
                                                                                                                      freelance interior designer
    Log onto the links below and sign up for a discounted             it’s as easy                                                 
    subscription rate just for being a FIDM alumni!
    • newspaper only @$40./year:
                                                                     as 1-2-3!                                   px > p h o e n i x
                                                                                                                      jodi emerson ’76
                                                                                                                                                                           io >      i d a h o
                                                                                                                                                                               shera rowley ’00
                                                                                                                                                                               designer/machine embroidery                                                         admissions advisor, FIDM az                              something creative design
2   • total online access @$41./year:                                                                                                                                                                                            michelle prodigo ’02
                                                                                                                      event coordinator/tv director                        mo > m o n t a n a
    • BOTH newspaper AND total online access @$71./year:                                                                                                                       tessa koch ’01
                                                                                                                      prodigo productions                                                                                                                    gallatin valley furniture
                                                                                                                                            interior designer
                                                                                                                 ho > h o u s t o n                                  
               Sylvia’s Design Studio                                                                                 josalyn cano ’01
                                                                                                                                                                           po > p o r t l a n d
               Patternmaking. Contact Sylvia Tedford for a                                                            visual merch.. nordstrom                                 m’chel bauxal ’96
               discount on junior sportswear patternmaking                                                                                       celebrity makeup artist/hair
               services. Purchase three patterns (at the same                                                    se > s e a t t l e                                            stylist/fashion designer
               time) and receive a fourth pattern at 50 % off.                                                        jessica watson ’03                             
                                                                                                                      freelance designer
                                                                                                                oh >      o a h u
                                                                                                                                       julie luke ’92
                                                                                                                                                                               merch. coord.. polo ralph lauren
                                                                                                                 ch > c h i c a g o                                            children’s division
                                                                                                                      clare hefferren ’03                            

                                                                                                                                                           midwest, east
                                                                                editor-in-chief                       founder/ceo
                                                                         nathalie holtzman ’88                        callosum creative                                    ny > n e w y o r k

                                                                                                                                                              & south
                                                                                                              jessica anderson ’00
                                                                              creative director                                                                                senior accessories designer
    Visit Extra Secretary in the fashion district of Downtown,                                                   ph > pittsburgh tri-state area
                                                                              john urquiza ’88                                                                                 liz claiborne inc.
    Los Angeles and receive a 10% discount on b&w and color                                                           bear brandegee ’97
                                                                                                                      wardrobe and image
    copy services. Also, sign up to receive a free subscription                 interim editor                        consultant. doncaster                                rh > r a l e i g h
    of the Green Sheet via email. Please bring this newsletter        hazel grace dircksen ’00                                             kendel strilio ’03
    with you to verify alumni status.                                                                                                                                          owner. kendel conspiracy
                                                                     design / production                         bm > b a l t i m o r e                              
    California Market Center > 110 E. 9th St. Suite B237                       alex aranda ’03                        karyn taylor okelo ’05
    213.627.5930 > e.mail:                      meredith carty ’03                       owner/designer                                       mi >      m i a m i
                                                                                  kaori fuse ’05                      sovereignty ko collection                                alejandro perez ’97
                                                                                    yuka izutsu
                                                                             velia marquez ’04                                                      zeke fernandez design
                                                                             franke vargas ’05                                                                       
                                                                                                                 vc > v a n c o u v e r , b . c .
                                                                                     kim askew                        carrie zack ’02                                      tw > t a i w a n
                                                                                  belissa cohen                       event and lifestyle planner                              janice chen ’93
                                                                              victoria namkung                        carrie zack events                                       gm.. la fandere intl. co. ltd.
                                                                                                                 ga > g u a d a l a j a r a , m x .                        bk > b a n g k o k

    postscript                                                                                                        julie lopez ’03
                                                                                                                      sales manager. vari designs
                                                                                                                                                                               dusadee vutipongsatorn ’05
                                                                                                                                                                               assistant product manager
                                                                                                                                                                               maybelline new york
                                                                                                                 hk > h o n g k o n g
    When we began this journey, we aimed to create                                                                    flora hui ’97                                        ty > t o k y o
    a resource that would further educate the FIDM                                                                    product development manager                              susan considine ’06
                                                                                                                      freedom industrial corp., ltd.                           product developer
    alumni community with career-boosting success                                                                                                    freelance
    tactics. As the project progressed we quickly                                                                                                                    
                                                                                                                 sg > s i n g a p o r e

    realized that it wasn’t really about us educating                                                                 pamela wigglesworth ’85                              ia > n e w d e l h i
                                                                                                                      partner. kids-tee-off                                    nagpal apurva ’05

    you, it was about you sharing tips with each                                               a                                                freelance designer
    other... and share you did! We were flooded with                                                                                                                 
                                                                                                                 is > t e l a v i v , i s
    thoughtful responses to our many questions and                (a) (l to r) Interim Editor Hazel                   abigail auerbach ’01                                 lo > l o n d o n
                                                                                                                      product development                                      phyllis posner ’01
    surveys. Everyone wanted to share their clever                Grace Dircksen ’00, Amanda                          manager. castro                                          uk sales administrator
    "secret weapon" and job-hunting advice with us!               Stratt ’00, William Hoover ’87,                                               juicy couture
    The making of this issue was a powerful exercise              Patricia Chan ’94.                                  > toronto, on
                                                                                                                      taryn ito ’02                                            erickson liongson ’05
    in the wisdom of crowds and a reminder that we                                                                    merchandiser. wilson apparel                             womenswear design room
    are stronger when we work together. We thank all                                                                  amerella canada ltd.                                     manager. all saints
    of the people who helped and inspired this issue,
    and a special thanks to those who participated in
                                                                                                                                               alumni relations 213.624.1200.ext.3295
    the editorial focus group (a) William Hoover ‘87,                                                                                        > nathalie holtzman ’88 director alumni relations
    Patricia Chan ’94, Amanda Stratt ’00 and attended                                                                                
    our design meeting, Mark Beliakloff ’05, student

    Joey Bisango, Jenny Chu ’05, Ardy Tjahjono ’05.
                                                                  (b) At the Mercurial Makeover                                                       w w w. f i d m . e du
                                                                                                                                                      w w w. f a s h i o n mu s e u m . o r g
                                                                  shoot in San Francisco. (l to r)                                                    w w w. f i d m mu s e u m s h o p . c o m
    erratum                                                       Yavanna Coulter ’07, Thang                                                          w w w. p r o m a dv i c e . c o m
    please forgive the typographical error in the table of        Dao ’00, and Whitni Rader.                                                          w w w. f a s h i o n c lu b . c o m
    contents of i 20. it should have read "identification."

                                                         FIDM Alumni and industry experts can offer
lookingyour career
 you & afor the edge:
  Is it time for change? Ready to ask for
                                                    you great suggestions. "Be as versatile as
                                                    possible. If you’re a designer, can you crossover
that promotion you deserve? Are you sure            and do some merchandising or technical design         1
you’re effectively leveraging today’s technology?   if needed?" asks fashion designer Amanda
Wherever you are in your career, you need to
ride the cutting edge and know when it’s time
                                                    Stratt ‘00. "This mindset has helped me
                                                    tremendously and I made the leap from
                                                                                                        the network effect
to make the next move. "There are so many           corporate life to freelance easily. Sometimes
                                                                                                        The world is made smaller by technology. Employers
potential reasons for change," says     you have to jump into the unknown to move
                                                                                                        and clients have many options. It makes opportunity
President Chad Mihalick, whose company              forward." Charlotte Russe Fashion and Trend         much less likely to find your door and knock. The
places candidates in the Action Sports Industry.    Associate Amy Schaubert ‘02 says that she           ability to network effectively offline and online can
"A good time to consider change is when a           accepted hard work and little pay for the first     mean the difference between success and struggle.
person outgrows what a company is capable           eighteen months of her career. "Then I got          Top 10 picks on networking
of offering them for professional development       aggressive about demanding that I be paid           etiquette and strategy:
and career advancement." According to               my worth," says the Visual Communications           1) have a great attitude and keep it fun, the top signs that it’s time     grad. "When I switched jobs I had the confidence    2) be polite and never act in an inappropriate* way
to move on include a toxic work environment,        to take a leap because I had really worked
                                                                                                        3) build a network before you need it
mental exhaustion, a nightmare boss, lack of        my way up and had something to show for
                                                                                                        4) stay true to yourself and honest with others
respect and communication and a feeling that        it." To network Amy participated in local
                                                                                                        5) focus on what you can offer — it will come
your work is not valued.                            design events and trunk shows, "I suggest
                                                                                                           back to you
                                                    you find a way to get into trade shows like
    CareerBuilder reports that sixty-eight percent  MAGIC to meet like-minded individuals and           6) when you meet someone remember you are
of workers feel burned out at work and forty-five   future employers," she adds.                           meeting their entire rolodex
percent say that their workloads are too heavy.                                                         7) create a strategy and goal for every networking
However, before packing up and dusting off             "There’s that feeling that the grass is always
                                                                                                          event or meeting
your resume, you will want to consider if the      greener and that’s not always the right time
                                                                                                        8) associate your name with something positive
grass really is greener or if these same issues to make a job change," says Tammy Chatkin,              9) first impressions are critical — don’t forget
will appear at the next job that you take. When Senior Vice President at 24Seven, which
                                                                                                           your elevator pitch!
switching careers, for example,                                 focuses on the fashion, home, and
                                        "people are often beauty industries. "Sometimes                 10) follow up, follow up, follow up!
people are often much more
ready and willing to make that                                  it’s the most challenging position      The key to successful networking is relationship
                                            much more                                                   building. The more people who know and like you,
change than employers are to                                    people learn the most in." Tammy
                                                                                                        the more often opportunity actually will knock.
accept it. "Even if you’re willing,          ready and          suggests that you should take an
the company might be in fear of                                 inventory of your goals. Have you
                                         willing to make met your goals at your current                 * for more information on business etiquette visit:
you jumping to a new company
                                                                position? Have you met the              w w w. a dva n c e d e t i q u e t t e . c o m
A.S.A.P. or getting burned out,"            that change
adds Mihalick. Other options exist                              company’s expectations? "This is
                                         than employers a small industry so job hopping
such as crossing over to a related
industry or position. Christopher        are to accept it" catches up to you — it’s always
Ossana, a FIDM Career Advisor,                                  imperative to leave a job on good
who also worked in Human Relations for the         terms," adds Tammy, who says that being
GAP, says: "We have so many students that          open to technology is something to embrace
major in one thing and end up working in           in order to have more opportunities. "There’s a
another. A good example of why it’s good to        group of designers out there who don’t
be open is that a company like Pottery Barn        know how to use Photoshop and Illustrator,
loves hiring fashion designers."                   but if they can pick up those skills it makes
                                                   them more valuable."

                                                                         continued on page ten
         the questions of the day are (1) do you remember the first time
    you were hired or fired? (2) what advice you would give a new graduate looking
    for a job? (3) what is the last job with which you want to end your career or retire?
                                                          2   "Believe in yourself always...
                                                              don't let anyone put you down
                                                              and tell you can't or won't...
                                                              always want more for yourself
                                                              (and I don't mean money)."
                                                              — punam patel ’06 assistant planner > old navy
                                     3                                                                                       1
                                                                                       3   "I would like to
              2   "Be yourself. > "I will                                                  retire from my own             “I was a sample cutter and assistant to the
                  probably still be in the sports                                          company, or from a             patternmaker. The boss saw my enthusiasm
                  industry and... Vice-President                                           long run at a major
                                                                                           design house.”                 and asked me to sketch at home, this led to
                  of Community Relations.                                                                                 getting more responsibility, and designing! I
                                                                                           — scott hansen ’06
                  — audra tiffany ’04 assistant                                              fashion designer
                    arizona diamondbacks                                                                                  still run into him sometimes, 24 years later!!!
4                                                                                                                         Hi Christian! > I want to end my career at                       3
                                                          "research the company                                           FIDM, where I started it. It is my dream to
                                                          and prepare... Show
                                                          confidence in your work
                                                                                                                          one day be a full-time instructor or faculty
                                                          and show personality."                                          member and give back to the students and
                                                          — moua lo ’01                                                   inspire them to follow their own dreams."
                                                            fashion and costume
                                                            designer > freelance                                          — rebecca eliason ’82 fashion designer > freelance

              1   "My interviewer said to me,                                              "I keep the big picture                                     1 "The first time I was hired
                                                                                                                                                         for a job I was 15 and started
                  ‘It's plain and simple. I need                                           in mind and how my
                                                                                                                                                         working in a fast food
                                                                                           actions affect myself                                         restaurant, I was so eager
                  you to sell enough cosmetics
                                                                                           and others.”                                                  to learn and make money.
                  so that I can afford to build a                                          — joleen y'barra ’87                                          After smelling like fried
                                                                                             store manager                                               food every night, I soon
                  sauna in my house. Can you                                                 soma by chico’s
                                                                                                                                                         realized that it would be
                  do it?’ > When an interviewer       2                                                                                                  best to move into retail! >
                                                                                       1   "I was twelve,                                              2 ...ask lots of questions
                  asks, ‘What's your weakness?’                                            it was a paper                                                when you don't know the
                  don't say, ‘I'm a perfectionist.’                                        route. The pay                                                answers, but also don't be
                                                                                           was horrible...                                               afraid to take the initiative."
                  It's overused."
                                                                                           — michelle prodigo ’02                                          — phyllis posner ’01
                  — stacey kivel ’02 brand manager                                           tv director                                                     uk sales administrator
                    american intl. Industries                                                prodigo productions                                             juicy couture
                                                                                                                     2   "Be like a dried up sponge
                                                          "Interview, interview,                                         for the first three years
                                                          interview... It is a great
                                                                                                                         of your career. Absorb as
                                                          way to practice skills
                                                                                                                         much as you can and keep
                                                          and build confidence.”
                                                          — michelle moquin ’84
                                                                                                                         any previous experience
                                                            owner / designer                                             and fashion ideas at
                                                            michelle moquin                                              home... You will eventually
              1   "The first time I was hired...                                       1   "I found my first             get the opportunity to
                  I wasn't sure what to expect...                                          public relations job          bring these to the table
                  I went from showroom assistant                                                                         once you have enough
                  to merchandiser assistant to                                             in the 'classified'...
                  merchandiser in less than                                                                              experience..."
                                                                                           I walked into the
                  six months."                                                                                           — soham kochhar ’01
                  — taryn ito ’02
                                                                                           interview with a                men’s senior designer
                    merchandiser > wilson apparel                                          'can-do' attitude               fox racing

                                                                                           and nailed it... and                                            "The first time I was
              1   "My first job was as an Office Assistant at a                                                                                        1
                  thoroughbred horse farm. My duties were                                  I met the person                                                hired after FIDM was
                                                                                           that would become                                               during Macy's passport
                  not only administrative, but I was able to                                                                                               2003 as a stage runner.
                  spend time with newborn foals in their first                             my mentor."                                                     Never been fired!"
                  few days of life. Not your normal first job!"                            — ana lydia ochoa ’95                                           — owen buenaventura ’03
                  — catherine mccullough ’92 president / ceo                                 owner > padma                                                   fashion designer and
                    mccullough landscape architecture                                        media & marketing                                               illustrator > freelance

                                                          2 "I would say go with a company or designer that you feel
                                                            strongly about... better money does not always equal a
                                                          3 better job > "I would love to teach design to talented

                                                            young designers — until my time on Earth ends — to me
                                                            that would be the frosting on my career cake."
                                                              — sandra garratt ’75 president > sandra garratt design
                                                               fashion citizen’s
                                                                    hard ankang
                                                                     helen work
                                                               isif running C&A,atOrange County-based apparel
                                                             manufacturing company, and designing the men’s and
                                                             women’s collection Mobius Lounge wasn’t enough,
                                                             alumna Helen Kang ’88 is now helping fellow designers
                                                             break into fashion. At her website,,
                                                             aspiring and undiscovered talent is given a helping hand
                                                             and an online space to showcase their work. "It takes
                                                             a lot of networking and getting your name out there and
                                                             working for different companies, so I felt like I wanted
                                                             to help the younger designers and students who really
                                                             have talent," Helen explains. Citizen Fashion wants "to
                                                             see fashion in the hands of the people, where fashion
                                                             is derived from each person’s sense of style, not what
                                                             the large boutiques and department brand names think
                                                             it should be." By providing a design gallery for designers
                                                             to upload and promote their work, Helen is changing
                                                             the typical business model. Visitors to the site vote on
                                                             their favorites each month and that winner’s design
                                                             goes into production via C&A.
                                                                 Alumni like Helen are living their dream and taking
                                                             control of their careers, but how did she get here?
                                                             Simply put, it’s years of experience, a diverse resume,                                     5
                                                             the right timing, and a healthy dose of risk taking. "It’s
                                                             been a great experience because I learned so much
                                                             over the years working, about not just design aspects,
                                                             but the whole production process of maintaining a
                                                             manufacturing business," says the Long Beach native,
                                                             whose first job title was Assistant Designer. "Rather than
                                                             focusing just on designing I was really interested and
                                                             curious about how the whole thing worked. I think being
                                                             flexible really helped me a lot." Helen actively sought
                                                             out her production manager to learn a different side
                                                             and then would talk to the merchandiser about costing
                                                             and sales. "Little by little I felt like I got the design aspect
                                                             down, then the pattern aspect down," Helen says. "Then
                                                             I wanted to learn more about production and the
                                                             management side of running a company." So she went
                                                             to work for Eastern Silk at the California Mart as
                                                             their branch manager, which exposed her to the

                                                             administrative side of the business.
                                                                 Over the years Helen has worked for companies
Helen Kang (l) and model backstage at the                    such as Baby Guess, Byer Dress Division, and L.A.
recent Mobius Lounge runway show in Orange                   Century Textiles. Helen is the perfect example of a
County, California.                                          alumna who leveraged her experience into a versatile
                                                             career that is flourishing year after year. And while the
                                                             three businesses are keeping Helen busier than ever,
                                                             she does feel prepared. "School helped me because I
                            "Helen                           had to discipline myself and get my work done," she
                                                             explains. "I had to learn how to multitask." One wonders
                                                             how Helen knew it was time to strike out on her own.
                      starts her                             "I think I was just ready for it mentally and emotionally
                                                             and I felt like it was the right time," Helen says of her
                              day at                         2005 launch in Santa Ana, California. "It had to be
                                                             something with purpose." That doesn’t mean that Helen
                      5:30 a.m."                             didn’t take a huge risk or have bad days. "I think I’m

                                                             very positive and sometimes idealistic so I only focused
                                                             on dreaming about making it and didn’t really see the
                                                             reality. We just took that leap of faith and talked to
                                                             accountants and did all the due diligence," says Helen,
                                                             who runs the businesses with her husband Tom Lo.
                                                             "And then we actually started and realized it was a lot
                                                             more than we anticipated and that made me really
                                                             nervous. It was hard."
                                                                 Helen starts her day at 5:30 a.m. and goes on to handle
                                                             the operations, plans with her patternmaker who is also
                                                             a supervisor, and consults with clients and helps them
                                                             develop their line. With C&A Apparel Service, the team
                                                             produces everything in-house, from the initial designs
                                                             all the way through production, cutting, and sewing.
                                                             "Our goal is to achieve top-notch, quality clothes that
                                                             are made right here in SoCal," Helen says. "I really want
                                                             to see good designers come from L.A. And now I think
                                                             we see many more contemporary designers from here."
                                                                                                                                                                                                                   Featuring collections from the graduating
                                                                                                                                                                                                                   Fashion Design and Theatre Costume Design
                                                                                                                                                                                                                   Advanced Study Programs, Debut 2007 showed
                                                                                                                                                                                                                   a range of looks. "It was a lot of work getting

    a new gem > >                                                                                                                                                                                                  the costumes together, but I liked it," said Alicia
                                                                                                                                                                                                                   Jay Rydings ’07, who worked on the clown and
    Coming soon to FIDM is a degree in Jewelry Design!

                                                                                                                                                                                                                                                                                                               brian sanderson
                                                                                                                                                                                                                   tightrope walker costumes featured on the
    Mary Stephens will chair this exciting new major.
                                                                                                                                                                                                                   runway. Students from FIDM’s (e) Graphic
    Consulting with Ms. Stephens on the curriculum                                                                                                                           d e b u t       2 0 0 7                                                                                                       p
    are Kim Hurlbert, Owner and Designer, Timeless                                                                                                                                                                 Design program created custom-designed                                                                           chairing styles
                                                                                                                                                                                                                   Fender guitars, which went well with the rock
    Gem Design, Los Angeles and (a) Brigitte Evno,
                                                                                                                                                                                                                   star looks created by Fashion Design students.
    Owner, Pery Jewelry Design, Paris, France. Brigitte
                                                                                                                                                                                                                   Also featured at Debut was "Chairing Styles,"
    visited the FIDM campus in February to speak with
                                                                                                                                                                                                                   the collaborative exhibition between Textile
    potential students. The new study program will give
                                                                                                        a                                                                                                          Design, Interior Design, and Fashion Design
    students a comprehensive understanding of the
                                                                                                                                                                                                                   students, who partnered with Cotton, Inc. to
    jewelry industry through in-depth study of the creative
                                                                                                                                                                                                                   produce the fabric. The images shown from

                                                                                                                                                                                             brian sanderson
    process, jewelry styles, and the technical properties
                                                                                                                                                                                                                   Fashion Design include garments by (f)
    of metals and gems. Courses will include general

                                                                                                                                                                                                                                                                                                                                                                          brian sanderson
                                                                                                                                                                                         o                         Kirsten Barnes ’06; (g) Christie Tackett ’05,
    studies, creative design, technical skills, manufacturing
                                                                                                                                                                                                                   The Clinique Formula Scholarship Winner;
    methods, current technology, and gemology.
                                                                                                                                                                                                                   and (h) Erin Helgerson ’06, Winner Of The

                                                                 hundreds of                                                                                                                                       Rose Morbitt Bolognone Scholarship.

    sanlibrary terrace!                                          job leads                                                             the                                 jumbo shrimp circus academy!
6                                                                available online!!                                                                                                                                                                                                                                                                                                         7
    FIDM San Francisco is building a new Library and
    Idea Center that will occupy the entire eighth floor.
    The new space, which is about 6,300 square feet,             You can also find excellent advice
    will be visually exciting and full of light. The new         and information at these useful
    library has a terrace that wraps around the entire           websites. Contact the FIDM Career
                                                                 Center for a complete list.
    O'Farrell Street and Stockton Street sides of the
    building, while the Library's interior will claim             Offers advertising jobs, salary monitor,

                                                                                                                                                                                                                                                                                                                  brian sanderson
    inspiration from the sophisticated urban nature of            employment trends, and career advice
                                                                  for professionals.
    the city coupled with the natural beauty of the nearby                                                                                                                                                                                                                           f
    landscapes of Muir Woods. The palette will include            InfoMat’s career pages present detailed

                                                                                                                                     brian sanderson
                                                                  reports for nearly all fashion industry
    dark rich woods with shades of green. The Library             disciplines.
    will feature a centralized circulation desk, a distinctive                                            m                                                                                                                                                         f a s h i o n                            d e s i g n
                                                                  A fashion-only job listing website with
    round conference and presentation room, the Idea              tips and resources for job seekers.
    Center, and a Materials workroom. The space will             FIDM Career Center services are
    contain more than twenty-five student computers,             available offline too.
    personal DVD viewing stations, terrace access,               Los Angeles           > 213.627.2787
    group worktables, and individual living-room-style           San Francisco         > 415.675.5200
    seating. The Library and Idea Center is scheduled            Orange County         > 949.851.6200

                                                                                                                                                                                                                                                                                                                                                                          brian sanderson
                                                                 San Diego             > 619.235.2049
    to open Fall 2007.

                                                                                                                                                                                                                                                                         brian sanderson

    scoot! > >                                                                                                                                                                                                     Shown below, this annual major exhibition                                                                         Theatre costume design for the ‘The Jumbo
    San Francisco’s Graphic Design Students are creating
    a custom look for the all-new Vespa LX! "The students
                                                                                                                                                                                                                   pays homage to costume designers with a                                                                           Shrimp Circus Academy’ by     (m) Alicia
                                                                                                                                                                                                                   museum show of outstanding costumes and                                                                           Leona Hall ‘06; (n) Alicia Joy Rydings ’06
    will be designing the paint job, seat cover, and any
    accessories that they think complete the look of their
                                                                                                                                                                                                                   Oscar®-nominated designs. From January                                                                            (o) Cynthia Salazar ’07. And from Chairing
                                                                                                                                                                                                                   29, 2007 through April 5th, 2007, thousands                                                                       Styles 2007 exhibition (p) Lindsey Zuelich,
    Vespa," says Graphic Design Program Coordinator
                                                                                              b                                                                                                                    of fans visited the Los Angeles campus to                                                                         Kaliedoscope Chair with textile designer
    Lisa Hoffman. The favorite design will be produced
                                                                                                                                                                                                                   view costumes from films such as Dreamgirls,                                                                      Lucia Bae ’06; (q) Christina Fuji ’07, Ikebana
    and put on display at the Franklin Street Vespa
                                                                                                                                                                                                                   The Queen, (i) Apocalypto, The Devil Wears                                                                        Chair with textile designer Sarah Edwards ’06.
    showroom and the remaining designs will be available

                                                                                                                                                                                             brian sanderson
                                                                                                                                                                                                                   Prada , and the winner for Best Costume
    as custom design choices for clients. Designs shown
                                                                                                                                                                                                                   Design, Marie Antoinette. (j) Sharen Davis,
    are by (b) Monique Chavez ’07 (c) Nick Ruzhnikov ’07                                                                                                                                 e
                                                                                                                                                                                                                   Costume Designer, Nominated for an Oscar®
    (d) Ryan Cooley ’07
                                                                                                                                                                                                                   for her work on Dreamgirls; (k) Joseph
                                                                                                                                     brian sanderson

                                                                                                                                                                                                                                                                                                                  brian sanderson
                                                                                                                                                                           graphic design                          Porro, Costume Designer for Ultraviolet; and

                                                                                                                                                                                                                   (l) Actor, Fred Willard and Durinda Wood,                                               g

    campus life                                                                               c
                                                                                                                                                                                                                   Costume Designer For Your Consideration.

    Students are creating and starring in an
    exciting new Internet reality show, Living the                                                                                                                                                             t h e             1 5 t h                           a n n u a l
    FIDM Life! Meet the boys and girls of FIDM
    LA and share in their exciting achievements                                                                                                                                                                                                                         art of
    and challenges as documented by digital                                                                                                                                                                                                                      motion picture
    media student RJ Paganini ’07 who creates
    short films about campus life and activities,
                                                                                                                 alex berliner

                                                                                                                                                           alex berliner

                                                                                                                                                                                             alex berliner

                                                                                                                                                                                                                                                                                                                                                                          alex berliner
    including the amazing Fender guitar project.
                                                                                              d              j                                         k                                 l
                                                                                                                                                                                                                                                                       design                                                                                         i
                          10 am >                                                                                                                        1 pm >                                                                                                                                            3 pm >                                                                         5 pm >
                                                                                          san francisco
                                                                                         amakeover story                                                 make up artist
                                                                                                                                                         Thang Dao ’00, a M.A.C cosmetics star,
                                                                                         Landing a new job or being noticed                              has led a successful career as a makeup                                                                                                           hair stylist
                                                                                                                                                         artist working on many shows and                                                                                                                  As a stylist in San Francisco for nearly
                                                                                         in your existing role is no easy task.                                                                                                                                                                            seventeen years owner of Flip Salon
                                                                                                                                                         magazine shoots including, LA Fashion
                                                                                                                                                                                                                                                                                                           Shannon Kitchen-Juarez ’88 finally
                                                                                         Even with the great advice in this                              Week, In Style, and Playboy’s 50th Year
                                                                                                                                                                                                                                                                                                           wrote her business plan in 2004. She
                                                                                                                                                         Anniversary Issue. The fashion design
                                                                                         issue you may still need an extra edge,                         major also has launched his own women’s                                                                                                           found a fantastic opportunity to be the
                                                                                                                                                         line, Fresco Couture, that earned him a                                                                                                           only upscale salon on Chestnut Street.
                                                                                         and sometimes a fresh look is just the                                                                                                                                                                            Flip is a full-service salon and their
                                                                                                                                                         place on San Francisco Design Center’s
                                                                                         thing! A makeover can give you a                                ‘Top 30 Under 30’.                                                                                                                                specialty is "Sun-kissed Marina Blonde."
                                                                                         confidence boost that tells the world                 

                                                                                         that you’re the best at what you do.

                                                                                         dialogues staff recruited a team of
                                                                                         alumni professionals to give two
                                                                                         graduates a stylish makeover that
                                                                                                                                                                                                                                                                                                                                                                        I ’ m r e a dy
                                                                                         would set them apart from their
                                                                                                                                                                                                                                                                                                                                                                        f o r my
                                                                                         competition and prepare them for

                                                                                         the job market.                                                                                                                                                                                                                                                                close up.



                                                                                                                                                                                              g                                                                                                                                                  f

                                                                                                                                                                                                                     backspace                                                                     dylan                                      two skirts
                                                                                                                                                                                                                     351 divisadero street                                                         2146 chestnut street                       2124 chestnut street
                                                                                                                                                                                                                     san francisco                                                                 san francisco                              san francisco

                                                                                                                                                                                                                     415.355.1051                                                                  415.931.8721                               415.441.6727

           the makeover plan
    Kristin                       Yavanna
    hair:                         hair:
    1) added rich red tones       1) applied a body building                                                                                                         Pink
       to hair for depth             shampoo to lift hair
    2) cut hair short to          2) added layers and took


       frame face                    off 6" to remove weight
    3) texturized and layered     3) straightened with a

                                     blow dryer then                                                                                                                                                                                                                                                                                                                                                                                           i                                                                                       i
    makeup:                          touched up with a
    1) added a fresh base                                                                                                                                                                                                                              d                                                                                        e
                                     ceramic flat iron to
       tone to highlight skin        shape and shine
    2) applied natural hues
       to cheeks and lips         makeup:                                                                                                                                                                                                                                                                  We went to work in San Francisco’s
    3) used earth tones to        1) used a smooth
                                     foundation to create
                                                                                                                                                                                                                                                                                                           Marina district, a section of the city
       create a "casual eye"
       then popped the look          even skin tone                                                                                                                                                                                                                                                        filled with upscale shops and cafes.
       with white eyeliner to     2) applied pinks to                                                                                                                                                                                                                                                      The day started with stylist Tamiko                                            Mom,
       open the eye                  cheeks and lips to                                                                                                                                                                                                                                                    Kelly ’06, and fashion editor (c) Hazel

                                     pop features                                                                                                                                                                                                                                                          Grace Dircksen ’00 excitedly scouring
                                  3) dabbed charcoal eye                                                                                                                                                                                                                                                                                                                                 d o yo u
                                     shadow on the lids                                                                            a
                                                                                                                                                                                                                                                                                                           the local shops with (d) Yavanna
                                     and dark liner to                                                                                                                                                                                                                                                     and Kristin while discussing their                                      recognize
                                     create "smokey eyes"                                                                                                                                                                                                                                                  needs. We also visited some alumni
                                                                                         (a) Yavanna Coulter ’07, a twenty-seven
                                                                                                                                                                                                                                                                                                           businesses for additional wardrobe                                               me?
                                                                                         year-old, gregarious Fashion Design
                                                                                                                                                                                                                                                                                                           options. Around midday we popped
                                                                                         student complained that she had
                                                                                                                                                                                                                                                                                                           into (e) Squat and Gobble on
                                                                                         gained a few dress sizes after being
                                                                                                                                                                                                                                                                                                           Chestnut Street to warm up with a
                                                                                         married. She also wants to learn
                                                                                                                                                                                                                                                                                                           latte while we took inventory. After
                                                                                         how to apply makeup and tame her
         I like                                                                                                                                                                                                                                                                                            that quick break we met up with (f)


                                                                                         thick, curly locks. Our other makeover
                                                                                                                                                                                                                                                                                                           Shannon Kitchen-Juarez ’88, owner
                                                                                         subject, (b) Kristin Brady ’07, is a
    this one                                                                                                                                                                                                                                                                                               of Flip Salon, who graciously allowed                                                                                               h                                                                 h
                                                                                         twenty-seven year-old single mother
                                                                                                                                                                                                                                                                                                           us to use her fabulous venue as the
                                                                                         from South Dakota. Kristin, a Visual
            too!                                                                                                                                                                                                                                                                                           backdrop for the makeover. A few
                                                                                         Communications major, is a bit                                                                                                                                                                                                                                                                   the wardrobe and accessories


                                                                                                                                                                                                                                                                                                           more outfit revisions and we were
                                                                                         reserved and doesn’t spend a lot of
                                                                                                                                                                                                                                                                                                           ready for make up with (g) Thang
                                                            c                            time planning what to wear. She is                                                                                                                            f                                                                                                                                            betty ann                                                         vian hunter
                                                                                                                                                                                                                                                                                                           Dao ’00 and hair by Shannon.                                                             Betty Ann, the stunning women’s boutique                          Fashion design alumna Lisa Hunter ‘04
                                                                                         looking for a fresh, hip look that will
                                                                                                                                                                                                                                                                                                                                                                                                    in the heart of old town Novato was                               recently opened her Palo Alto boutique,
                        wadrobe stylist                                                  get her noticed on her job hunt.                                                          photographer                                                                                                            We had a little extra time and lots                                                      recently opened by alumna Kimberly                                Vian Hunter, inspired by the late 1950's
                        Tamiko Kelly ’06 is a wardrobe stylist                                                                                                                     Our photographer, Whitni Rader, has been                                                                                of wardrobe, so we dressed Kristin                                                       Wesch ’04. The 3,500 square foot store                            dress salon. She decided to produced her
                        in the bay area. Tamiko has worked                                                                                                                         shooting and working in the darkroom                                                                                                                                                                             showcases well known labels such as                               own 1950s and ’60s inspired collection
                        with popular local publications such as                                                                                                                    since she was thirteen. Currently Whitni                                                                                and Yavanna for an everyday work                                                         Nanette Lepore, Trina Turk, Savoy                                 simultaneously. Response has been so
                        Nirvana Woman. She joined us on our                                                                                                                        is completing her masters while pregnant!                                                                               scene (h). By the end of the day                                                         handbags, and Theory.                                             great that she is now taking the line to
                        shoot after several days of working at                                                                                                                     She also owns her own graphic design                                                                                                                                                                                                                                               the wholesale market.
                        MAGIC in Las Vegas. Tamiko also                                                                                                                            and web development firm, but her                                                                                       we had (i) two confident graduates                                                       betty ann
                                                                                                                                                                                                                                                                                                                                                                                                    869 grant avenue > novato ca                                      vian hunter
                        recently founded Margarite Elaine                                                                the professionals                                         passions are lifestyle, fashion, and product                                                                            and a very tired crew!                                                                   415.892.2255                                                      520 bryant street > palo alto, ca
                        fashion jewelry.                                                                                                                                           photography. We’re wondering when
                                                                                                                                             she’ll slow down!
                                                                                                                                                                                                                                                                                                           (Thanks to our other makeover volunteers, production assistant Heather Harding ’06 and the boys at Flip!)

     continued from page three
          While understanding technology is crucial,                    As always, a great attitude, passion, time
     use of online networking and self-marketing                     management and communication skills,
     tactics have become common practice among                       problem solving, decision-making and, project
     job seekers and entrepreneurs aiming for                        planning are great skills to have.
     the edge. Understanding how to promote
                                                                         "Follow and track pop cultural trends and
     yourself or your product and build a strong
                                                                     be ahead of them, because the consumer
     professional reputation on and offline has
                                                                     drives business," advises Alan Cohen ’92,
     become more important as free Internet
                                                                     who is the Vice President of Strategic Planning
     technology makes marketing accessible to
                                                                                for Guitar Center. "And if you want
     everyone. Its not who you know,
                                                                                to progress in your career you’ve
     it’s who knows you. Remember                   "its not who                got to be open to relocating." Alan,
     that employers today will often                 you know,                  who has worked in California,
     Google prospective candidates
10   or check social networks like                     its who                  Minnesota and Texas, has worked
                                                                                in apparel, technology, marketing,
     MySpace so be sure to clean up                 knows you"                  and entertainment. "Your career
     anything that may hurt you and
                                                                     is for you, it’s not for your boss or the people
     add information that can help. Industry experts
                                                                     you work with," he adds. "You’ve got to look
     and alumni alike talk about the importance
                                                                     at your career as a marathon and not a sprint."
     of strategic networking, finding mentors, and
     using organizations to get involved.
       victoria namkung
     Victoria Namkung has written about fashion for publications and writes regularly for C, a new luxury lifestyle
     such as the Los Angeles Times Magazine, Women’s Wear            publication. She is currently working on the Frommers Los
     Daily, In Style, and Angeleno. She is a West Coast writer for   Angeles 2007 guidebook.

      2       the value of things
     FIDM alumni range from executives to entry level
     and work in multiple industries around the globe.
     Here are some questions to weigh when determining
                                                                       > do they offer competitive benefits*
     your salary and your happiness. Check with your
                                                                         (stock, 401k, health, etc.)?
     trade associations, guilds, industry employment
     agencies, or research in the trade magazines for a                > how much money do the benefits save you or
     current salary survey. Once you’ve determined the                   add to your compensation?
     high and low ends of the spectrum for your field and
                                                                       > does the position allow for personal and career
     position, use these to help you value where you are.
                                                                         growth or offer cross-training?
       valuating yourself                                                   valuating your job
     talent & leadership                                               workload
     > are you distinguished among peers and in your                   > have the job tasks been clearly defined?
       profession with awards?
                                                                       > can you accomplish the tasks on your own?
     > what press or industry engagements have
       recognized your expertise?                                      > how much responsibility will you be taking on?

     > what projects have you led on and off the job                   the company
       such as non-profit and personal?                                > is the company a start-up? **
     > how would your co-workers and employees rate                    > do they have a strong market position?
       your leadership?
                                                                       > how do employees feel about the company?
     skills & knowledge                                                > are team members’ and the supervisor’s
     > do you have the latest technology skills?                         personalities compatible with yours?

     > additional experience and skills that relate to                 > is the company located in a major market?
       your career?                                                      or smaller market?
                                                                       > are facilities in a rural location? urban location?***
     > do you have unusual skills that are in high
       demand for this role?
                                                                       the brand
     style & differentiation                                           > what’s the company’s industry reputation?
     > is your portfolio style cutting-edge and innovative             > is their lobby so cool you’re drooling to work there?                 dialogues paid sponsor
       for the employer’s market?
                                                                       > does this company lead their market?
     > is your style a good fit for the employer and                   > how big is the company? employees? sales volume?
       customer demographic?
                                                                       * check with trade organizations to determine current industry
     > what makes you different from your competition?                   and regional standards.
                                                                       ** Some startups offer great compensation to attract top staff. Other
     > what can you do that will give people a lasting,                   start-ups are running on a shoestring, but are poised to be big,
       positive impression?                                               and some have neither. Take a close look at the company.
                                                                       ***An urban location can mean a higher cost of living, so that
                                                                          fabulous paycheck could disappear fast, while in more rural
                                                                          areas a smaller paycheck may go a lot farther.

                 1                                          2                                                   2


                 4                                          3                                                   3


                 5                                          5                                                   6

    (1) The San Diego Chapter hosted a shopping                 (4) In January, the Orange County Chapter
    excursion to Los Angeles where alumni also                  gathered for a networking event and mixer at
    attended the Debut Gala Show and dinner                     the Orange County campus. From left to right,
     before returning to San Diego at the end of                Gaurav Bhargava ’00, Monique Large ’90,
     the evening. Pictured Tanya Goodall ’04,                   and guest Amalia Cima > Sami Lee ’06,
     Catherine McCullough ’92 and Karen Orell ’80.              Vanessa Piper ’95, (f) Chidimma Abuka ’00,
      (2)   Chicago chapter alumni took part in                 and Ashley McPherson ’03.   (5) In February
      an evening of fabric painting at Shirley                  the Orange County Chapter held a business
       Novak’s ’03 boutique Wolfbait & B-Girls.                 plan writing workshop for more than ten
       From left to right, Clare Hefferren ’03, Darby           alums. (l to r) Sara Schmalz ’05 and June
       Zwagerman guest > Shirley Novak ’03,                     Lee ’05 > guest Bill Brisner and Brandy
        Kelly Coryell ’96, Michelle Miller ’03 and              Yant ’04 > Dawn Kruger ’84 and Karmin
        Clare Hefferren ’03.   (3) The bay area                 Thompson ’87.   (6) Vice President of
         chapter recently hosted an urban wine                  Education Barbara Bundy and Executive
         tasting at Vino Venue in San Francisco.                Director of Industry Relations Sharon
            The fun social event attracted many                 Ryan, with students on a study tour,
            alumni who mingled and enjoyed the                  paid a visit to the Hong Kong alumni
            scene over champagne and fine                       chapter. They met with its members
             cheeses. From left to right, Izabela               among other industry professionals.
             Miric ’06 and Erica Coggio’06 >                    Kylee Smith ’06 and Carmen Ho ’95
              Hazel Grace Dircksen ’00, Paulina                 > Vivian Au ’06, Amy Ottney ’06
              Brizoela ’06 and Moua Lo ’01.                     and Kawin Chalausen ’06

           (t) 05.06 – 07 > new york > trade (f) 05.16 > la > industry expo
           worldwide womenswear collections            the career center hosts an industry
             expo on the los angeles campus with
                                                       career and networking opportunities
           (t) 05.06 – 08 > chicago > organic!
           the organic fiber show features apparel,
           home goods, accessories and textiles        (c) 05.17 > la > smart
                              "find what you need" an educational
                                                       gathering on the la campus
           (t) 05.10 – 12 > vegas! > hospitality
           inspiring array of hospitality design
                               (c) 05.19 > sd > ms. mix-a-lot!
                                                       san diego alumni gather for a mixer at
           (c) 05.12 > oc > song and dance             the house of blues
           the oc chapter heads to the theatre for
           "the light in the piazza" musical
                       (t) 05.19 – 22 > nyc > furniture
                                                       the international contemporary furniture
           (c) 05.15 > ny > bbq!             
           ny chapter hosts a spring mixer and bbq
                          (c) 05.31 > bakersfield > buzz
                                                       chapter meeting over coffee at dagny’s
           (t) 06.02 – 04 > seattle > trend            (t) 06.11 – 13 > chicago > interiors
           seattle trend show for retailers            neocon conference brings innovative
                     ideas to commercial furnishings
           (t) 06.04 – 07 > san jose > e.tail
           explore how the web effects retail  (c) 06.14 > oc > 60 seconds
           marketing and merchandising methods hone your sixty-second elevator pitch
             while networking on the oc campus
           (t) 06.06 – 08 > chicago > brand
           DMI's 19th intl. brand design conference    (c) 06.21 > la > eclectic!
                                  join the la chapter for a social mixer
                                                       at the hotel figueroa
           (c) 06.07 > chicago > speakers    
           the chicago chapter invites you to an
           educational evening with melissa turner     (f) 06.27 > la > biz!
                  bizbash media special events trade
                                                       show on the los angeles campus
           (t) 06.09 – 13 > la               
           los angeles market week

           (t) 07.02 – 05 > paris > couture            (t) 07.17 – 20 > la > gift show
           haute couture runway collections            los angeles gift and home goods show

           (t) 07.04 – 06 > barcelona > street (f) 07.25 > all campuses > career
           bread & butter represents progressive connections
           contemporary fashion culture                connect with current students and share
                       your knowledge! reunite with fellow
                                                       alumni at career connections!
           (t) 07.11 – 15 > miami > swim     
           the latest in swim trends and styles
                             (f) 07.31 – 9.29 > la > costume
                                                       the second annual art of outstanding
     jul   (t) 07.12 –15 > la > style!                 television costume design exhibition
           mercedez benz fashion                       see the costumes eligible for an emmy
           (c) 07.14 > oc > play!
           take a tour of the wilson creek winery

           (t) 08.18 – 21 > sf > market                (t) 08.27 – 29 > vegas > accessorize!
           market week introduces the latest           the longest-running accessories trade
           trends to the bay area                      event covering all accessories

           (t) 08.10 – 14 > la > resort!               (c) 08.17 > sf > style and art
           holiday/resort market week at cal mart see the exquisite talents of fellow alumni
          at the sf chapter’s style and art gala          dialogues paid sponsor
           (c) 08.12 > chicago > lush!
           the chicago chapter mingles at lush         (t) 08.27 – 30 > las vegas > magic
                  the most influential trade show...
           (c) 08.16 > oc > discover
           fashion design panel hosted by oc chapter
                                                        trade events = t                 aug
                                                        chapter events = c
                                                        fidm events = f
                                                     Dateline Iran: Nazanin Parviz ’03, Graphic
                                                     Design alumnus, is having so much fun! “I am
                                                     so busy with my job!” Nazanin, who prefers to
                                                     be called “Naz,” has exhibited her art in London
                                                     and Tehran. Right now, she just finished her
                                                     first billboard campaign in Tehran and other
                                                     cities with Milka chocolate and Benetton. “After
                                                     the Muslim new year I have a holiday for two
M’Chel Bauxal ’96, who graduated with a              weeks and I am going camping in the south of
degree in Fashion Design, is part of a new           Iran... It is so beautiful!”
magazine launch called Skorch. "Think of it as
InStyle with a dash of Cosmo and a pinch of
Vogue, aimed to empower the plus-size female                                                                       Vancouver native Carrie Zack ’02 founded
community," she says. "I have my own column                                                                        her event company in 2003, and since then
called, Oh No You Didn’t."                                                                                         the Visual Communications graduate has
                                                                                                                   gone on to plan dinner and cocktail parties,
"I am at GAP now working in the Infants Girls                                                                      baby showers, weddings, and children’s
Division and also Infant Accessories such as                                                                       birthday parties. Carrie Zack Events has been
socks, tights, hats, and mittens," says Fashion                                                                    featured in Bride & Bloom and InStyle and is
Design alum Kameko Grant ’00, who designs                                                                          now working on a flurry of Hollywood parties.
cards, flats, and patterns. "I was doing women’s                                                         
sportswear before at Diane Gilman and it’s totally
different working for a large company."                                                                       a    Known in fashion circles simply as "M,"              13
Fashion Design alumna Yvonne Lynch ’01                                                                             Michael Herrera ‘97 has worked for big
                                                     (a) FIDM Alumni Relations Director and Merchandise            lines like Karl Kani Jeans and Meoshe Sports.
moved to New York more than three years ago
                                                     Marketing alumni    Nathalie Holtzman ’88                     Now, he and a team of designers have
to be "freelance by choice." Working for clients
                                                     wears many hats as it is. But things just got even busier     launched M... The Movement, an umbrella
like Appaman, the Gap, and DKNY Kids, Yvonne
                                                     now that she has given birth to six-pound, 10-ounce baby      company that houses the denim line, The
says, "I do everything from design to color to
                                                     Ava Elizabeth. Here is the new arrival shown with her big     Movement, and m-line, a suit collection.
trend consulting. I also started freelancing as a
                                                     brother Ben at the beginning of the year. "She’s definitely   Michael serves as Chairman and CEO of the
fashion stylist assistant working on campaigns
                                                     thriving and is keeping her mommy, daddy, brother, their      Los Angeles-based company.
for Maybelline and Clinique."
                                                     mémé, and all the cousins on their toes," says Nathalie.
Fashion Design graduate Carolyn Spears
Cornforth ’92, recently welcomed baby Bella                                                                        Fashion Design alumnus Trisha Obuko ’04
Mae Belknap Cornforth, who joins two year-old                                                                      is behind the fashion blog Omiru: Style for All,
brother McLeod Montgomery Wilson. "Having                                                                          which was recently featured in Lucky and the
kids naturally immerses oneself into a whole                                                                       Wall Street Journal. The style and shopping
new way to view clothing and design," says                                                                         website is dedicated to the concept of real
Carolyn, who works on designs for her family                                                                       style for real people. Fashion trends, runway
and for private clientele. "I’m dreaming up my                                                                     reports and street style reports are all covered
next children’s line."                                                                                             on the site.
Danielle Higby ’05, Merchandise Marketing                                                                
grad, has been working for Williams-Sonoma
first as a merchandise coordinator and currently                                                                   As the Founder and CEO of Chicago-based
as an assistant buyer of home accessories for                                                                      Callosum Creative, Merchandise Product
the catalog and website. "Both roles have been       (c) "I’ve had two fashion shows in the last eight months      Development alumna Clare Hefferren ’03
wonderful learning experiences. I’m also             and now I am selling my one-of-a-kind garments at a           is running a fashion accessory design and
currently pursuing an MBA," Danielle notes.          local upscale boutique in San Diego," says Fashion Design     development consultancy. Callosum Creative
                                                     grad   Grace Carroll ’05,          who recently held a        designs and develops products and then
"I’m working on renovating the penthouse             Paris-style runway show at the Whistle Stop Bar in San        supports and sells them in the marketplace.
suites at the Trump Taj Mahal and a hotel in         Diego. "I’m working on another fashion show for May or        Their ideal client is both an entrepreneur
Colorado called Black Hawk, where I worked           June, which will be focused more on casual and career         with an invention and an apparel manufacturer
on the rooms, suites, and the spa," reports          wear rather than evening."                                    needing design solutions.
Interior Design alumna Nicole Federico ’04,                                                              
who works for Wilson Associates. "Hmmm, I
just recently got engaged so that’s big news."                                                                     Fashion Design alumna Lisa Tsai ’92
Christina Cota-Rodriguez ’01, art director                                                                         created the Lisa Tsai designer collection of
for Pyrominds Graphic Design, and her husband                                                                      contemporary womenswear after working
Marco recently gave birth to their first baby,                                                                     for big labels like Esprit de Corp. and Levi
Cassandra Citlalli Rodriguez, at seven pounds,                                                                     Strauss & Co. The Lisa Tsai collection is inspired
twelve ounces. “We also just bought a new                                                                          by Art Deco fashion art and is carried at
house in Lancaster.” Christina is looking forward                                                                  Mingle and R.A.G. in San Francisco and at
to the future and helping expand their business                                                                    her online boutique.
together with new clients such as Latino-based                                                           
telephone company Telescape.
Congratulations to Visual Communications
alumni Alison Burch Rudrüd ’02, owner of             (b) "I’m working as a visual merchandiser/visual trainer
Daddy’s Girl Weddings & Events, for recently         for H&M," reports   Miguel Campos ’05, Graphic
being elected to the Board of Directors of the       Design alumni, who styles windows according to the most
OC chapter of the International Special Events       current trends and coordinates all visual set-ups, such
Society (ISES) as Vice President of Marketing.       as for corporate meetings and marketing events. "I have
Alison’s new duties will include working with        also done projects around the Bay Area, Canada, and El
the community and interacting with the ISES’s        Salvador designing everything from billboards to logos to
members in over thirty-five countries.               wine bottles. I’m having fun and keeping myself busy."                       continued on page fourteen
                                                                                         "Being a teacher at FIDM has been the
                                                                                         most rewarding experience of my life,"
                                                                                         says San Francisco instructor Ruth
                                                                                         Snow. "I always encourage students
                                                                                         to have a six month plan before they
                                                                                         graduate and my plan is to evolve into
                                                                                         working on women’s rights and I’ve been
                                                                                         painting again." Ruth also runs the retail
                                                                                         graphic business Silver Sun Productions.


14   (a) Deanna Bratt ’01              launched her line of hip,
     comfy women’s knits upon her graduation. She mainly
     sells to boutiques in Los Angeles and San Francisco.
     Deanna’s hand-sewn and unique pieces were recently                                                                                             d

     featured at San Francisco’s Fashion Week with the Global
                                                                                        (d)   San Francisco Fashion Department Coordinator
     Campaign promoting sweat-free fashion. Thanks also go
                                                                                        Dawn Marie Forsyth                recently left the Bay
     out to Deanna for helping us with wardrobe needs in this
                                                                                        Area and is now the Fashion Design Department Chair at
     issue’s makeover pictorial spread!
                                                                                        the Los Angeles campus. "I am excited about the work I
                                                                                        know I can do here," says Dawn Marie, who has been
                                                                                        teaching for more than thirteen years at FIDM and is also
                                                                                        working on her MFA, which entails a gallery exhibition.
                                                                                        "Please come see my show when it’s up, I promise it will
                                                                                        be inspiring."

                                                                                         "I just finished a public sculpture for the
                                                                                         Brookhollow Business Park in Santa Ana,"
                                                                                         reports OC instructor Steve Metzger, who
                                                                                         is one of Orange County’s renowned
                                                                                         artists. "It’s basically a visual combination
                                                                                         of two pieces of stone and a slab of metal.
                                                                                         I like natural materials and the way they
                                                               b                         work with the environment." Steve has
                                                                                         been teaching for more than two decades
     (b)   Small towns often lack the stylish boutiques found in                         in Visual Communications, General
     bigger cities. Bakersfield, California is now home to the                           Studies, and Interior Design!
     chic shop Tangerine. The orange-and-lime-green
     downtown shop founded by Merchandise Marketing
     alumna    Josie Bowman ’00               features labels such
     as Anna Sui, Ben Sherman, and C&C California. They also
     offer Betsey Johnson handbags and Dolce Vita footwear.


                                                                                        (e)   Teaching at FIDM runs in the family with some
                                                                                        instructors.   Ryan Nellis,      whose father Scott Nellis
                                                                                        has taught drawing classes at the Los Angeles campus,
                                                                     bonnie bandurski

                                                                                        knows this. Ryan teaches in the Digital Media and Graphic
                                                               c                        Design department. He is currently working on his short
                                                                                                                                                         dialogues paid sponsor
                                                                                        film Moot Magazine, about a photographer who has given
     (c)   With a focus on supporting Chicago designers, Fashion                        up shooting celebrities to shoot for a paranormal magazine
     Design alumna    Shirley Novak ’03            and partner                          of the same name. "It is primarily shot with a green
     Jenny Stadler opened Wolfbait & B-Girls in April of 2006. In                       screen for all the visual effects... so I have hired a few
     addition to her line Bruiser, which she creates right from                         students to do post work, building mattes and composites."
     the shop, the boutique carries Brazen Judy, Emily Lai,                             Costumes for Ryan’s short film were designed by Kerrie
     Moxiedoll, and Kiku. On some evenings, Wolfbait & B-Girls                          Kordowski ’05, while wardrobe was executed by students
     offers fabric print and jewelry making workshops.                                  Julia Rylova and Eva Fredrickson. "And, by complete                                                            coincidence our, lead actress [Yvonne Lin ‘00] was a FIDM
                                                                                        alumni too!" adds Nellis.
" If you do the little

 jobs well, the big

 ones tend to take

 care of themselves."


 — dale carnegie
   corporate training
   guru since 1912

To top