Fashion Institute of Design & Merchandising Alumni Newsletter • Spring Edition • Volume One • Issue Twenty One
2 p5 p6 p7 8 10 1
p3 This issue’s illustration was truly a group effort.
It started with the first concept and design
the evaluating meeting as toy dolls or wooden dogs to be
“click” san francsico jumbo
kang scooter circus academymakeover your youupdates
shrimp job and
mercurial alumni painted. After discussing it with other alumni
it evolved to an illustration. A few more rounds
with Meredith Carty ‘03 and Alex Aranda ’03, our
alumni fashion campus runaway alumni page 11 local&
discounts! citizen’s news runway in chapter events international illustrators, it became a mix of photography
local alumni helen jewelry
airguitar&chairpower san francisco
perform a page 12 alumni business and illustration. Thanks to student Yuka Isutzu,
chapter kang designprogram calendar
on two students faculty news our type designer, for modeling!
Help us continue
alumni discounts @
Get discounts at these companies that help support the alumni
la > l o s a n g e l e s
rebecca eliason ’82
freelance fashion designer oc > o r a n g e c o u n t y
the FIDM Alumni Association and its goals. If you
have a premium your company wants to offer,
resources by email@example.com
stacey kivel ’02
chidimma abuka ’00
contact Nathalie Holtzman, firstname.lastname@example.org. filling out brand manager FIDMOCalumni@yahoo.com
american intl. industries
the survey. email@example.com sf > s a n f r a n c i s c o
hazel grace dircksen ’00
sd > s a n d i e g o founder
The San Francisco / Bay Area Ladies Who Launch Chapters
are offering FIDM alumni $25 off intensive incubator "click" catherine mccullough ’92
mccullough landscape arch.
programs specially designed to help women interested firstname.lastname@example.org
in launching or expanding a business or creative project. the alumni ba > b a k e r s f i e l d
jenna graviss ’98
sm > s a c r a m e n t o freelance visual designer
Incubators must be completed before October 2007. Visit survey link at meredith carty ’03 email@example.com
www.ladieswholaunch.com and enter promo code digital specialist
"FIDMAlumni" at checkout. www.fidm.com/alumni green tangerine dv > d e n v e r
firstname.lastname@example.org chelsea kuerbiss ’05
brandi salmen ’03 kolesar pilates studio
freelance interior designer
Log onto the links below and sign up for a discounted it’s as easy email@example.com firstname.lastname@example.org
subscription rate just for being a FIDM alumni!
• newspaper only @$40./year:
as 1-2-3! px > p h o e n i x
jodi emerson ’76
io > i d a h o
shera rowley ’00
http://www.apparelnews.net/Subscribe/alumninewspaper.html admissions advisor, FIDM az something creative design
2 • total online access @$41./year: email@example.com
http://www.apparelnews.net/Subscribe/alumnionline.html michelle prodigo ’02
event coordinator/tv director mo > m o n t a n a
• BOTH newspaper AND total online access @$71./year: tessa koch ’01
http://www.apparelnews.net/Subscribe/indexbothdisc.html gallatin valley furniture
firstname.lastname@example.org interior designer
ho > h o u s t o n email@example.com
Sylvia’s Design Studio josalyn cano ’01
po > p o r t l a n d
Patternmaking. Contact Sylvia Tedford for a visual merch.. nordstrom m’chel bauxal ’96
discount on junior sportswear patternmaking firstname.lastname@example.org celebrity makeup artist/hair
services. Purchase three patterns (at the same se > s e a t t l e stylist/fashion designer
time) and receive a fourth pattern at 50 % off. jessica watson ’03 email@example.com
sylviasdesignstudio.com firstname.lastname@example.org oh > o a h u
email@example.com julie luke ’92
merch. coord.. polo ralph lauren
ch > c h i c a g o children’s division
clare hefferren ’03 firstname.lastname@example.org
nathalie holtzman ’88 callosum creative ny > n e w y o r k
email@example.com firstname.lastname@example.org jessica anderson ’00
creative director senior accessories designer
Visit Extra Secretary in the fashion district of Downtown, ph > pittsburgh tri-state area
john urquiza ’88 liz claiborne inc.
Los Angeles and receive a 10% discount on b&w and color bear brandegee ’97
wardrobe and image
copy services. Also, sign up to receive a free subscription interim editor consultant. doncaster rh > r a l e i g h
of the Green Sheet via email. Please bring this newsletter hazel grace dircksen ’00 email@example.com kendel strilio ’03
with you to verify alumni status. owner. kendel conspiracy
design / production bm > b a l t i m o r e firstname.lastname@example.org
California Market Center > 110 E. 9th St. Suite B237 alex aranda ’03 karyn taylor okelo ’05
213.627.5930 > e.mail: email@example.com meredith carty ’03 owner/designer mi > m i a m i
kaori fuse ’05 sovereignty ko collection alejandro perez ’97
velia marquez ’04 firstname.lastname@example.org zeke fernandez design
franke vargas ’05 email@example.com
vc > v a n c o u v e r , b . c .
kim askew carrie zack ’02 tw > t a i w a n
belissa cohen event and lifestyle planner janice chen ’93
victoria namkung carrie zack events gm.. la fandere intl. co. ltd.
ga > g u a d a l a j a r a , m x . bk > b a n g k o k
postscript julie lopez ’03
sales manager. vari designs
dusadee vutipongsatorn ’05
assistant product manager
maybelline new york
hk > h o n g k o n g
When we began this journey, we aimed to create flora hui ’97 ty > t o k y o
a resource that would further educate the FIDM product development manager susan considine ’06
freedom industrial corp., ltd. product developer
alumni community with career-boosting success firstname.lastname@example.org freelance
tactics. As the project progressed we quickly email@example.com
sg > s i n g a p o r e
realized that it wasn’t really about us educating pamela wigglesworth ’85 ia > n e w d e l h i
partner. kids-tee-off nagpal apurva ’05
you, it was about you sharing tips with each a firstname.lastname@example.org freelance designer
other... and share you did! We were flooded with email@example.com
is > t e l a v i v , i s
thoughtful responses to our many questions and (a) (l to r) Interim Editor Hazel abigail auerbach ’01 lo > l o n d o n
product development phyllis posner ’01
surveys. Everyone wanted to share their clever Grace Dircksen ’00, Amanda manager. castro uk sales administrator
"secret weapon" and job-hunting advice with us! Stratt ’00, William Hoover ’87, firstname.lastname@example.org juicy couture
The making of this issue was a powerful exercise Patricia Chan ’94. > toronto, on
taryn ito ’02 erickson liongson ’05
in the wisdom of crowds and a reminder that we merchandiser. wilson apparel womenswear design room
are stronger when we work together. We thank all amerella canada ltd. manager. all saints
of the people who helped and inspired this issue,
and a special thanks to those who participated in
alumni relations 213.624.1200.ext.3295
the editorial focus group (a) William Hoover ‘87, > nathalie holtzman ’88 director alumni relations
Patricia Chan ’94, Amanda Stratt ’00 and attended email@example.com
our design meeting, Mark Beliakloff ’05, student
Joey Bisango, Jenny Chu ’05, Ardy Tjahjono ’05.
(b) At the Mercurial Makeover w w w. f i d m . e du
w w w. f a s h i o n mu s e u m . o r g
shoot in San Francisco. (l to r) w w w. f i d m mu s e u m s h o p . c o m
erratum Yavanna Coulter ’07, Thang w w w. p r o m a dv i c e . c o m
please forgive the typographical error in the table of Dao ’00, and Whitni Rader. w w w. f a s h i o n c lu b . c o m
contents of i 20. it should have read "identification."
FIDM Alumni and industry experts can offer
you & afor the edge:
Is it time for change? Ready to ask for
you great suggestions. "Be as versatile as
possible. If you’re a designer, can you crossover
that promotion you deserve? Are you sure and do some merchandising or technical design 1
you’re effectively leveraging today’s technology? if needed?" asks fashion designer Amanda
Wherever you are in your career, you need to
ride the cutting edge and know when it’s time
Stratt ‘00. "This mindset has helped me
tremendously and I made the leap from
the network effect
to make the next move. "There are so many corporate life to freelance easily. Sometimes
The world is made smaller by technology. Employers
potential reasons for change," says Malakye.com you have to jump into the unknown to move
and clients have many options. It makes opportunity
President Chad Mihalick, whose company forward." Charlotte Russe Fashion and Trend much less likely to find your door and knock. The
places candidates in the Action Sports Industry. Associate Amy Schaubert ‘02 says that she ability to network effectively offline and online can
"A good time to consider change is when a accepted hard work and little pay for the first mean the difference between success and struggle.
person outgrows what a company is capable eighteen months of her career. "Then I got Top 10 picks on networking
of offering them for professional development aggressive about demanding that I be paid etiquette and strategy:
and career advancement." According to my worth," says the Visual Communications 1) have a great attitude and keep it fun
CareerBuilder.com, the top signs that it’s time grad. "When I switched jobs I had the confidence 2) be polite and never act in an inappropriate* way
to move on include a toxic work environment, to take a leap because I had really worked
3) build a network before you need it
mental exhaustion, a nightmare boss, lack of my way up and had something to show for
4) stay true to yourself and honest with others
respect and communication and a feeling that it." To network Amy participated in local
5) focus on what you can offer — it will come
your work is not valued. design events and trunk shows, "I suggest
back to you
you find a way to get into trade shows like
CareerBuilder reports that sixty-eight percent MAGIC to meet like-minded individuals and 6) when you meet someone remember you are
of workers feel burned out at work and forty-five future employers," she adds. meeting their entire rolodex
percent say that their workloads are too heavy. 7) create a strategy and goal for every networking
However, before packing up and dusting off "There’s that feeling that the grass is always
event or meeting
your resume, you will want to consider if the greener and that’s not always the right time
8) associate your name with something positive
grass really is greener or if these same issues to make a job change," says Tammy Chatkin, 9) first impressions are critical — don’t forget
will appear at the next job that you take. When Senior Vice President at 24Seven, which
your elevator pitch!
switching careers, for example, focuses on the fashion, home, and
"people are often beauty industries. "Sometimes 10) follow up, follow up, follow up!
people are often much more
ready and willing to make that it’s the most challenging position The key to successful networking is relationship
much more building. The more people who know and like you,
change than employers are to people learn the most in." Tammy
the more often opportunity actually will knock.
accept it. "Even if you’re willing, ready and suggests that you should take an
the company might be in fear of inventory of your goals. Have you
willing to make met your goals at your current * for more information on business etiquette visit:
you jumping to a new company
position? Have you met the w w w. a dva n c e d e t i q u e t t e . c o m
A.S.A.P. or getting burned out," that change
adds Mihalick. Other options exist company’s expectations? "This is
than employers a small industry so job hopping
such as crossing over to a related
industry or position. Christopher are to accept it" catches up to you — it’s always
Ossana, a FIDM Career Advisor, imperative to leave a job on good
who also worked in Human Relations for the terms," adds Tammy, who says that being
GAP, says: "We have so many students that open to technology is something to embrace
major in one thing and end up working in in order to have more opportunities. "There’s a
another. A good example of why it’s good to group of designers out there who don’t
be open is that a company like Pottery Barn know how to use Photoshop and Illustrator,
loves hiring fashion designers." but if they can pick up those skills it makes
them more valuable."
continued on page ten
the questions of the day are (1) do you remember the first time
you were hired or fired? (2) what advice you would give a new graduate looking
for a job? (3) what is the last job with which you want to end your career or retire?
2 "Believe in yourself always...
don't let anyone put you down
and tell you can't or won't...
always want more for yourself
(and I don't mean money)."
— punam patel ’06 assistant planner > old navy
3 "I would like to
2 "Be yourself. > "I will retire from my own “I was a sample cutter and assistant to the
probably still be in the sports company, or from a patternmaker. The boss saw my enthusiasm
industry and... Vice-President long run at a major
design house.” and asked me to sketch at home, this led to
of Community Relations. getting more responsibility, and designing! I
— scott hansen ’06
— audra tiffany ’04 assistant fashion designer
arizona diamondbacks still run into him sometimes, 24 years later!!!
4 Hi Christian! > I want to end my career at 3
"research the company FIDM, where I started it. It is my dream to
and prepare... Show
confidence in your work
one day be a full-time instructor or faculty
and show personality." member and give back to the students and
— moua lo ’01 inspire them to follow their own dreams."
fashion and costume
designer > freelance — rebecca eliason ’82 fashion designer > freelance
1 "My interviewer said to me, "I keep the big picture 1 "The first time I was hired
for a job I was 15 and started
‘It's plain and simple. I need in mind and how my
working in a fast food
actions affect myself restaurant, I was so eager
you to sell enough cosmetics
and others.” to learn and make money.
so that I can afford to build a — joleen y'barra ’87 After smelling like fried
store manager food every night, I soon
sauna in my house. Can you soma by chico’s
realized that it would be
do it?’ > When an interviewer 2 best to move into retail! >
1 "I was twelve, 2 ...ask lots of questions
asks, ‘What's your weakness?’ it was a paper when you don't know the
don't say, ‘I'm a perfectionist.’ route. The pay answers, but also don't be
was horrible... afraid to take the initiative."
— michelle prodigo ’02 — phyllis posner ’01
— stacey kivel ’02 brand manager tv director uk sales administrator
american intl. Industries prodigo productions juicy couture
2 "Be like a dried up sponge
"Interview, interview, for the first three years
interview... It is a great
of your career. Absorb as
way to practice skills
much as you can and keep
and build confidence.”
— michelle moquin ’84
any previous experience
owner / designer and fashion ideas at
michelle moquin home... You will eventually
1 "The first time I was hired... 1 "I found my first get the opportunity to
I wasn't sure what to expect... public relations job bring these to the table
I went from showroom assistant once you have enough
to merchandiser assistant to in the 'classified'...
merchandiser in less than experience..."
I walked into the
six months." — soham kochhar ’01
— taryn ito ’02
interview with a men’s senior designer
merchandiser > wilson apparel 'can-do' attitude fox racing
and nailed it... and "The first time I was
1 "My first job was as an Office Assistant at a 1
thoroughbred horse farm. My duties were I met the person hired after FIDM was
that would become during Macy's passport
not only administrative, but I was able to 2003 as a stage runner.
spend time with newborn foals in their first my mentor." Never been fired!"
few days of life. Not your normal first job!" — ana lydia ochoa ’95 — owen buenaventura ’03
— catherine mccullough ’92 president / ceo owner > padma fashion designer and
mccullough landscape architecture media & marketing illustrator > freelance
2 "I would say go with a company or designer that you feel
strongly about... better money does not always equal a
3 better job > "I would love to teach design to talented
young designers — until my time on Earth ends — to me
that would be the frosting on my career cake."
— sandra garratt ’75 president > sandra garratt design
isif running C&A,atOrange County-based apparel
manufacturing company, and designing the men’s and
women’s collection Mobius Lounge wasn’t enough,
alumna Helen Kang ’88 is now helping fellow designers
break into fashion. At her website, CitizenFashion.com,
aspiring and undiscovered talent is given a helping hand
and an online space to showcase their work. "It takes
a lot of networking and getting your name out there and
working for different companies, so I felt like I wanted
to help the younger designers and students who really
have talent," Helen explains. Citizen Fashion wants "to
see fashion in the hands of the people, where fashion
is derived from each person’s sense of style, not what
the large boutiques and department brand names think
it should be." By providing a design gallery for designers
to upload and promote their work, Helen is changing
the typical business model. Visitors to the site vote on
their favorites each month and that winner’s design
goes into production via C&A.
Alumni like Helen are living their dream and taking
control of their careers, but how did she get here?
Simply put, it’s years of experience, a diverse resume, 5
the right timing, and a healthy dose of risk taking. "It’s
been a great experience because I learned so much
over the years working, about not just design aspects,
but the whole production process of maintaining a
manufacturing business," says the Long Beach native,
whose first job title was Assistant Designer. "Rather than
focusing just on designing I was really interested and
curious about how the whole thing worked. I think being
flexible really helped me a lot." Helen actively sought
out her production manager to learn a different side
and then would talk to the merchandiser about costing
and sales. "Little by little I felt like I got the design aspect
down, then the pattern aspect down," Helen says. "Then
I wanted to learn more about production and the
management side of running a company." So she went
to work for Eastern Silk at the California Mart as
their branch manager, which exposed her to the
administrative side of the business.
Over the years Helen has worked for companies
Helen Kang (l) and model backstage at the such as Baby Guess, Byer Dress Division, and L.A.
recent Mobius Lounge runway show in Orange Century Textiles. Helen is the perfect example of a
County, California. alumna who leveraged her experience into a versatile
career that is flourishing year after year. And while the
three businesses are keeping Helen busier than ever,
she does feel prepared. "School helped me because I
"Helen had to discipline myself and get my work done," she
explains. "I had to learn how to multitask." One wonders
how Helen knew it was time to strike out on her own.
starts her "I think I was just ready for it mentally and emotionally
and I felt like it was the right time," Helen says of her
day at 2005 launch in Santa Ana, California. "It had to be
something with purpose." That doesn’t mean that Helen
5:30 a.m." didn’t take a huge risk or have bad days. "I think I’m
very positive and sometimes idealistic so I only focused
on dreaming about making it and didn’t really see the
reality. We just took that leap of faith and talked to
accountants and did all the due diligence," says Helen,
who runs the businesses with her husband Tom Lo.
"And then we actually started and realized it was a lot
more than we anticipated and that made me really
nervous. It was hard."
Helen starts her day at 5:30 a.m. and goes on to handle www.mobiuslounge.com
the operations, plans with her patternmaker who is also
a supervisor, and consults with clients and helps them
develop their line. With C&A Apparel Service, the team
produces everything in-house, from the initial designs
all the way through production, cutting, and sewing.
"Our goal is to achieve top-notch, quality clothes that
are made right here in SoCal," Helen says. "I really want
to see good designers come from L.A. And now I think
we see many more contemporary designers from here."
Featuring collections from the graduating
Fashion Design and Theatre Costume Design
Advanced Study Programs, Debut 2007 showed
a range of looks. "It was a lot of work getting
a new gem > > the costumes together, but I liked it," said Alicia
Jay Rydings ’07, who worked on the clown and
Coming soon to FIDM is a degree in Jewelry Design!
tightrope walker costumes featured on the
Mary Stephens will chair this exciting new major.
runway. Students from FIDM’s (e) Graphic
Consulting with Ms. Stephens on the curriculum d e b u t 2 0 0 7 p
are Kim Hurlbert, Owner and Designer, Timeless Design program created custom-designed chairing styles
Fender guitars, which went well with the rock
Gem Design, Los Angeles and (a) Brigitte Evno,
star looks created by Fashion Design students.
Owner, Pery Jewelry Design, Paris, France. Brigitte
Also featured at Debut was "Chairing Styles,"
visited the FIDM campus in February to speak with
the collaborative exhibition between Textile
potential students. The new study program will give
a Design, Interior Design, and Fashion Design
students a comprehensive understanding of the
students, who partnered with Cotton, Inc. to
jewelry industry through in-depth study of the creative
produce the fabric. The images shown from
process, jewelry styles, and the technical properties
Fashion Design include garments by (f)
of metals and gems. Courses will include general
o Kirsten Barnes ’06; (g) Christie Tackett ’05,
studies, creative design, technical skills, manufacturing
The Clinique Formula Scholarship Winner;
methods, current technology, and gemology.
and (h) Erin Helgerson ’06, Winner Of The
hundreds of Rose Morbitt Bolognone Scholarship.
sanlibrary terrace! job leads the jumbo shrimp circus academy!
6 available online!! 7
FIDM San Francisco is building a new Library and
Idea Center that will occupy the entire eighth floor.
The new space, which is about 6,300 square feet, You can also find excellent advice
will be visually exciting and full of light. The new and information at these useful
library has a terrace that wraps around the entire websites. Contact the FIDM Career
Center for a complete list.
O'Farrell Street and Stockton Street sides of the
building, while the Library's interior will claim Offers advertising jobs, salary monitor,
inspiration from the sophisticated urban nature of employment trends, and career advice
the city coupled with the natural beauty of the nearby www.infomat.com f
landscapes of Muir Woods. The palette will include InfoMat’s career pages present detailed
reports for nearly all fashion industry
dark rich woods with shades of green. The Library disciplines.
will feature a centralized circulation desk, a distinctive www.stylecareers.com m f a s h i o n d e s i g n
A fashion-only job listing website with
round conference and presentation room, the Idea tips and resources for job seekers.
Center, and a Materials workroom. The space will FIDM Career Center services are
contain more than twenty-five student computers, available offline too.
personal DVD viewing stations, terrace access, Los Angeles > 213.627.2787
group worktables, and individual living-room-style San Francisco > 415.675.5200
seating. The Library and Idea Center is scheduled Orange County > 949.851.6200
San Diego > 619.235.2049
to open Fall 2007.
scoot! > > Shown below, this annual major exhibition Theatre costume design for the ‘The Jumbo
San Francisco’s Graphic Design Students are creating
a custom look for the all-new Vespa LX! "The students
pays homage to costume designers with a Shrimp Circus Academy’ by (m) Alicia
museum show of outstanding costumes and Leona Hall ‘06; (n) Alicia Joy Rydings ’06
will be designing the paint job, seat cover, and any
accessories that they think complete the look of their
Oscar®-nominated designs. From January (o) Cynthia Salazar ’07. And from Chairing
29, 2007 through April 5th, 2007, thousands Styles 2007 exhibition (p) Lindsey Zuelich,
Vespa," says Graphic Design Program Coordinator
b of fans visited the Los Angeles campus to Kaliedoscope Chair with textile designer
Lisa Hoffman. The favorite design will be produced
view costumes from films such as Dreamgirls, Lucia Bae ’06; (q) Christina Fuji ’07, Ikebana
and put on display at the Franklin Street Vespa
The Queen, (i) Apocalypto, The Devil Wears Chair with textile designer Sarah Edwards ’06.
showroom and the remaining designs will be available
Prada , and the winner for Best Costume
as custom design choices for clients. Designs shown
Design, Marie Antoinette. (j) Sharen Davis,
are by (b) Monique Chavez ’07 (c) Nick Ruzhnikov ’07 e
Costume Designer, Nominated for an Oscar®
(d) Ryan Cooley ’07
for her work on Dreamgirls; (k) Joseph
graphic design Porro, Costume Designer for Ultraviolet; and
(l) Actor, Fred Willard and Durinda Wood, g
campus life c
Costume Designer For Your Consideration.
Students are creating and starring in an
exciting new Internet reality show, Living the t h e 1 5 t h a n n u a l
FIDM Life! Meet the boys and girls of FIDM
LA and share in their exciting achievements art of
and challenges as documented by digital motion picture
media student RJ Paganini ’07 who creates
short films about campus life and activities,
including the amazing Fender guitar project.
d j k l
10 am > 1 pm > 3 pm > 5 pm >
amakeover story make up artist
Thang Dao ’00, a M.A.C cosmetics star,
Landing a new job or being noticed has led a successful career as a makeup hair stylist
artist working on many shows and As a stylist in San Francisco for nearly
in your existing role is no easy task. seventeen years owner of Flip Salon
magazine shoots including, LA Fashion
Shannon Kitchen-Juarez ’88 finally
Even with the great advice in this Week, In Style, and Playboy’s 50th Year
wrote her business plan in 2004. She
Anniversary Issue. The fashion design
issue you may still need an extra edge, major also has launched his own women’s found a fantastic opportunity to be the
line, Fresco Couture, that earned him a only upscale salon on Chestnut Street.
and sometimes a fresh look is just the Flip is a full-service salon and their
place on San Francisco Design Center’s
thing! A makeover can give you a ‘Top 30 Under 30’. specialty is "Sun-kissed Marina Blonde."
confidence boost that tells the world www.frescocouture.com
that you’re the best at what you do.
dialogues staff recruited a team of
alumni professionals to give two
graduates a stylish makeover that
I ’ m r e a dy
would set them apart from their
f o r my
competition and prepare them for
the job market. close up.
backspace dylan two skirts
351 divisadero street 2146 chestnut street 2124 chestnut street
san francisco san francisco san francisco
415.355.1051 415.931.8721 415.441.6727
the makeover plan
1) added rich red tones 1) applied a body building Pink
to hair for depth shampoo to lift hair
2) cut hair short to 2) added layers and took
frame face off 6" to remove weight
3) texturized and layered 3) straightened with a
blow dryer then i i
makeup: touched up with a
1) added a fresh base d e
ceramic flat iron to
tone to highlight skin shape and shine
2) applied natural hues
to cheeks and lips makeup: We went to work in San Francisco’s
3) used earth tones to 1) used a smooth
foundation to create
Marina district, a section of the city
create a "casual eye"
then popped the look even skin tone filled with upscale shops and cafes.
with white eyeliner to 2) applied pinks to The day started with stylist Tamiko Mom,
open the eye cheeks and lips to Kelly ’06, and fashion editor (c) Hazel
pop features Grace Dircksen ’00 excitedly scouring
3) dabbed charcoal eye d o yo u
shadow on the lids a
the local shops with (d) Yavanna
and dark liner to and Kristin while discussing their recognize
create "smokey eyes" needs. We also visited some alumni
(a) Yavanna Coulter ’07, a twenty-seven
businesses for additional wardrobe me?
year-old, gregarious Fashion Design
options. Around midday we popped
student complained that she had
into (e) Squat and Gobble on
gained a few dress sizes after being
Chestnut Street to warm up with a
married. She also wants to learn
latte while we took inventory. After
how to apply makeup and tame her
I like that quick break we met up with (f)
thick, curly locks. Our other makeover
Shannon Kitchen-Juarez ’88, owner
subject, (b) Kristin Brady ’07, is a
this one of Flip Salon, who graciously allowed h h
twenty-seven year-old single mother
us to use her fabulous venue as the
from South Dakota. Kristin, a Visual
too! backdrop for the makeover. A few
Communications major, is a bit the wardrobe and accessories
more outfit revisions and we were
reserved and doesn’t spend a lot of
ready for make up with (g) Thang
c time planning what to wear. She is f betty ann vian hunter
Dao ’00 and hair by Shannon. Betty Ann, the stunning women’s boutique Fashion design alumna Lisa Hunter ‘04
looking for a fresh, hip look that will
in the heart of old town Novato was recently opened her Palo Alto boutique,
wadrobe stylist get her noticed on her job hunt. photographer We had a little extra time and lots recently opened by alumna Kimberly Vian Hunter, inspired by the late 1950's
Tamiko Kelly ’06 is a wardrobe stylist Our photographer, Whitni Rader, has been of wardrobe, so we dressed Kristin Wesch ’04. The 3,500 square foot store dress salon. She decided to produced her
in the bay area. Tamiko has worked shooting and working in the darkroom showcases well known labels such as own 1950s and ’60s inspired collection
with popular local publications such as since she was thirteen. Currently Whitni and Yavanna for an everyday work Nanette Lepore, Trina Turk, Savoy simultaneously. Response has been so
Nirvana Woman. She joined us on our is completing her masters while pregnant! scene (h). By the end of the day handbags, and Theory. great that she is now taking the line to
shoot after several days of working at She also owns her own graphic design the wholesale market.
MAGIC in Las Vegas. Tamiko also and web development firm, but her we had (i) two confident graduates betty ann
869 grant avenue > novato ca vian hunter
recently founded Margarite Elaine the professionals passions are lifestyle, fashion, and product and a very tired crew! 415.892.2255 520 bryant street > palo alto, ca
fashion jewelry. photography. We’re wondering when
www.tamikokelly.blogspot.com she’ll slow down!
(Thanks to our other makeover volunteers, production assistant Heather Harding ’06 and the boys at Flip!)
continued from page three
While understanding technology is crucial, As always, a great attitude, passion, time
use of online networking and self-marketing management and communication skills,
tactics have become common practice among problem solving, decision-making and, project
job seekers and entrepreneurs aiming for planning are great skills to have.
the edge. Understanding how to promote
"Follow and track pop cultural trends and
yourself or your product and build a strong
be ahead of them, because the consumer
professional reputation on and offline has
drives business," advises Alan Cohen ’92,
become more important as free Internet
who is the Vice President of Strategic Planning
technology makes marketing accessible to
for Guitar Center. "And if you want
everyone. Its not who you know,
to progress in your career you’ve
it’s who knows you. Remember "its not who got to be open to relocating." Alan,
that employers today will often you know, who has worked in California,
Google prospective candidates
10 or check social networks like its who Minnesota and Texas, has worked
in apparel, technology, marketing,
MySpace so be sure to clean up knows you" and entertainment. "Your career
anything that may hurt you and
is for you, it’s not for your boss or the people
add information that can help. Industry experts
you work with," he adds. "You’ve got to look
and alumni alike talk about the importance
at your career as a marathon and not a sprint."
of strategic networking, finding mentors, and
using organizations to get involved.
Victoria Namkung has written about fashion for publications style.com and writes regularly for C, a new luxury lifestyle
such as the Los Angeles Times Magazine, Women’s Wear publication. She is currently working on the Frommers Los
Daily, In Style, and Angeleno. She is a West Coast writer for Angeles 2007 guidebook.
2 the value of things
FIDM alumni range from executives to entry level
and work in multiple industries around the globe.
Here are some questions to weigh when determining
> do they offer competitive benefits*
your salary and your happiness. Check with your
(stock, 401k, health, etc.)?
trade associations, guilds, industry employment
agencies, or research in the trade magazines for a > how much money do the benefits save you or
current salary survey. Once you’ve determined the add to your compensation?
high and low ends of the spectrum for your field and
> does the position allow for personal and career
position, use these to help you value where you are.
growth or offer cross-training?
valuating yourself valuating your job
talent & leadership workload
> are you distinguished among peers and in your > have the job tasks been clearly defined?
profession with awards?
> can you accomplish the tasks on your own?
> what press or industry engagements have
recognized your expertise? > how much responsibility will you be taking on?
> what projects have you led on and off the job the company
such as non-profit and personal? > is the company a start-up? **
> how would your co-workers and employees rate > do they have a strong market position?
> how do employees feel about the company?
skills & knowledge > are team members’ and the supervisor’s
> do you have the latest technology skills? personalities compatible with yours?
> additional experience and skills that relate to > is the company located in a major market?
your career? or smaller market?
> are facilities in a rural location? urban location?***
> do you have unusual skills that are in high
demand for this role?
style & differentiation > what’s the company’s industry reputation?
> is your portfolio style cutting-edge and innovative > is their lobby so cool you’re drooling to work there? dialogues paid sponsor
for the employer’s market?
> does this company lead their market?
> is your style a good fit for the employer and > how big is the company? employees? sales volume?
* check with trade organizations to determine current industry
> what makes you different from your competition? and regional standards.
** Some startups offer great compensation to attract top staff. Other
> what can you do that will give people a lasting, start-ups are running on a shoestring, but are poised to be big,
positive impression? and some have neither. Take a close look at the company.
***An urban location can mean a higher cost of living, so that
fabulous paycheck could disappear fast, while in more rural
areas a smaller paycheck may go a lot farther.
1 2 2
4 3 3
5 5 6
(1) The San Diego Chapter hosted a shopping (4) In January, the Orange County Chapter
excursion to Los Angeles where alumni also gathered for a networking event and mixer at
attended the Debut Gala Show and dinner the Orange County campus. From left to right,
before returning to San Diego at the end of Gaurav Bhargava ’00, Monique Large ’90,
the evening. Pictured Tanya Goodall ’04, and guest Amalia Cima > Sami Lee ’06,
Catherine McCullough ’92 and Karen Orell ’80. Vanessa Piper ’95, (f) Chidimma Abuka ’00,
(2) Chicago chapter alumni took part in and Ashley McPherson ’03. (5) In February
an evening of fabric painting at Shirley the Orange County Chapter held a business
Novak’s ’03 boutique Wolfbait & B-Girls. plan writing workshop for more than ten
From left to right, Clare Hefferren ’03, Darby alums. (l to r) Sara Schmalz ’05 and June
Zwagerman guest > Shirley Novak ’03, Lee ’05 > guest Bill Brisner and Brandy
Kelly Coryell ’96, Michelle Miller ’03 and Yant ’04 > Dawn Kruger ’84 and Karmin
Clare Hefferren ’03. (3) The bay area Thompson ’87. (6) Vice President of
chapter recently hosted an urban wine Education Barbara Bundy and Executive
tasting at Vino Venue in San Francisco. Director of Industry Relations Sharon
The fun social event attracted many Ryan, with students on a study tour,
alumni who mingled and enjoyed the paid a visit to the Hong Kong alumni
scene over champagne and fine chapter. They met with its members
cheeses. From left to right, Izabela among other industry professionals.
Miric ’06 and Erica Coggio’06 > Kylee Smith ’06 and Carmen Ho ’95
Hazel Grace Dircksen ’00, Paulina > Vivian Au ’06, Amy Ottney ’06
Brizoela ’06 and Moua Lo ’01. and Kawin Chalausen ’06
(t) 05.06 – 07 > new york > trade (f) 05.16 > la > industry expo
worldwide womenswear collections the career center hosts an industry
www.designersattheessexhouse.com expo on the los angeles campus with
career and networking opportunities
(t) 05.06 – 08 > chicago > organic! firstname.lastname@example.org
the organic fiber show features apparel,
home goods, accessories and textiles (c) 05.17 > la > smart
www.atoexpo.com "find what you need" an educational
gathering on the la campus
(t) 05.10 – 12 > vegas! > hospitality email@example.com
inspiring array of hospitality design
www.hdexpo.com (c) 05.19 > sd > ms. mix-a-lot!
san diego alumni gather for a mixer at
(c) 05.12 > oc > song and dance the house of blues
the oc chapter heads to the theatre for firstname.lastname@example.org
"the light in the piazza" musical
email@example.com (t) 05.19 – 22 > nyc > furniture
the international contemporary furniture
(c) 05.15 > ny > bbq! www.icff.com
ny chapter hosts a spring mixer and bbq
firstname.lastname@example.org (c) 05.31 > bakersfield > buzz
chapter meeting over coffee at dagny’s
(t) 06.02 – 04 > seattle > trend (t) 06.11 – 13 > chicago > interiors
seattle trend show for retailers neocon conference brings innovative
www.seattletrendshow.com ideas to commercial furnishings
(t) 06.04 – 07 > san jose > e.tail
explore how the web effects retail (c) 06.14 > oc > 60 seconds
marketing and merchandising methods hone your sixty-second elevator pitch
www.internetretailer.com while networking on the oc campus
(t) 06.06 – 08 > chicago > brand
DMI's 19th intl. brand design conference (c) 06.21 > la > eclectic!
www.dmi.org join the la chapter for a social mixer
at the hotel figueroa
(c) 06.07 > chicago > speakers email@example.com
the chicago chapter invites you to an
educational evening with melissa turner (f) 06.27 > la > biz!
firstname.lastname@example.org bizbash media special events trade
show on the los angeles campus
(t) 06.09 – 13 > la email@example.com
los angeles market week
(t) 07.02 – 05 > paris > couture (t) 07.17 – 20 > la > gift show
haute couture runway collections los angeles gift and home goods show
(t) 07.04 – 06 > barcelona > street (f) 07.25 > all campuses > career
bread & butter represents progressive connections
contemporary fashion culture connect with current students and share
www.breadandbutter.com your knowledge! reunite with fellow
alumni at career connections!
(t) 07.11 – 15 > miami > swim firstname.lastname@example.org
the latest in swim trends and styles
www.swimshow.com (f) 07.31 – 9.29 > la > costume
the second annual art of outstanding
jul (t) 07.12 –15 > la > style! television costume design exhibition
mercedez benz fashion see the costumes eligible for an emmy
(c) 07.14 > oc > play!
take a tour of the wilson creek winery
(t) 08.18 – 21 > sf > market (t) 08.27 – 29 > vegas > accessorize!
market week introduces the latest the longest-running accessories trade
trends to the bay area event covering all accessories
(t) 08.10 – 14 > la > resort! (c) 08.17 > sf > style and art
holiday/resort market week at cal mart see the exquisite talents of fellow alumni
www.californiamarketcenter.com at the sf chapter’s style and art gala dialogues paid sponsor
(c) 08.12 > chicago > lush!
the chicago chapter mingles at lush (t) 08.27 – 30 > las vegas > magic
email@example.com the most influential trade show...
(c) 08.16 > oc > discover
fashion design panel hosted by oc chapter
trade events = t aug
chapter events = c
fidm events = f
Dateline Iran: Nazanin Parviz ’03, Graphic
Design alumnus, is having so much fun! “I am
so busy with my job!” Nazanin, who prefers to
be called “Naz,” has exhibited her art in London
and Tehran. Right now, she just finished her
first billboard campaign in Tehran and other
cities with Milka chocolate and Benetton. “After
the Muslim new year I have a holiday for two
M’Chel Bauxal ’96, who graduated with a weeks and I am going camping in the south of
degree in Fashion Design, is part of a new Iran... It is so beautiful!”
magazine launch called Skorch. "Think of it as
InStyle with a dash of Cosmo and a pinch of
Vogue, aimed to empower the plus-size female Vancouver native Carrie Zack ’02 founded
community," she says. "I have my own column her event company in 2003, and since then
called, Oh No You Didn’t." the Visual Communications graduate has
gone on to plan dinner and cocktail parties,
"I am at GAP now working in the Infants Girls baby showers, weddings, and children’s
Division and also Infant Accessories such as birthday parties. Carrie Zack Events has been
socks, tights, hats, and mittens," says Fashion featured in Bride & Bloom and InStyle and is
Design alum Kameko Grant ’00, who designs now working on a flurry of Hollywood parties.
cards, flats, and patterns. "I was doing women’s www.carriezack.com
sportswear before at Diane Gilman and it’s totally
different working for a large company." a Known in fashion circles simply as "M," 13
Fashion Design alumna Yvonne Lynch ’01 Michael Herrera ‘97 has worked for big
(a) FIDM Alumni Relations Director and Merchandise lines like Karl Kani Jeans and Meoshe Sports.
moved to New York more than three years ago
Marketing alumni Nathalie Holtzman ’88 Now, he and a team of designers have
to be "freelance by choice." Working for clients
wears many hats as it is. But things just got even busier launched M... The Movement, an umbrella
like Appaman, the Gap, and DKNY Kids, Yvonne
now that she has given birth to six-pound, 10-ounce baby company that houses the denim line, The
says, "I do everything from design to color to
Ava Elizabeth. Here is the new arrival shown with her big Movement, and m-line, a suit collection.
trend consulting. I also started freelancing as a
brother Ben at the beginning of the year. "She’s definitely Michael serves as Chairman and CEO of the
fashion stylist assistant working on campaigns
thriving and is keeping her mommy, daddy, brother, their Los Angeles-based company.
for Maybelline and Clinique."
mémé, and all the cousins on their toes," says Nathalie.
Fashion Design graduate Carolyn Spears
Cornforth ’92, recently welcomed baby Bella Fashion Design alumnus Trisha Obuko ’04
Mae Belknap Cornforth, who joins two year-old is behind the fashion blog Omiru: Style for All,
brother McLeod Montgomery Wilson. "Having which was recently featured in Lucky and the
kids naturally immerses oneself into a whole Wall Street Journal. The style and shopping
new way to view clothing and design," says website is dedicated to the concept of real
Carolyn, who works on designs for her family style for real people. Fashion trends, runway
and for private clientele. "I’m dreaming up my reports and street style reports are all covered
next children’s line." on the site.
Danielle Higby ’05, Merchandise Marketing www.omiru.com
grad, has been working for Williams-Sonoma
first as a merchandise coordinator and currently As the Founder and CEO of Chicago-based
as an assistant buyer of home accessories for Callosum Creative, Merchandise Product
the catalog and website. "Both roles have been (c) "I’ve had two fashion shows in the last eight months Development alumna Clare Hefferren ’03
wonderful learning experiences. I’m also and now I am selling my one-of-a-kind garments at a is running a fashion accessory design and
currently pursuing an MBA," Danielle notes. local upscale boutique in San Diego," says Fashion Design development consultancy. Callosum Creative
grad Grace Carroll ’05, who recently held a designs and develops products and then
"I’m working on renovating the penthouse Paris-style runway show at the Whistle Stop Bar in San supports and sells them in the marketplace.
suites at the Trump Taj Mahal and a hotel in Diego. "I’m working on another fashion show for May or Their ideal client is both an entrepreneur
Colorado called Black Hawk, where I worked June, which will be focused more on casual and career with an invention and an apparel manufacturer
on the rooms, suites, and the spa," reports wear rather than evening." needing design solutions.
Interior Design alumna Nicole Federico ’04, www.callosumcreative.com
who works for Wilson Associates. "Hmmm, I
just recently got engaged so that’s big news." Fashion Design alumna Lisa Tsai ’92
Christina Cota-Rodriguez ’01, art director created the Lisa Tsai designer collection of
for Pyrominds Graphic Design, and her husband contemporary womenswear after working
Marco recently gave birth to their first baby, for big labels like Esprit de Corp. and Levi
Cassandra Citlalli Rodriguez, at seven pounds, Strauss & Co. The Lisa Tsai collection is inspired
twelve ounces. “We also just bought a new by Art Deco fashion art and is carried at
house in Lancaster.” Christina is looking forward Mingle and R.A.G. in San Francisco and at
to the future and helping expand their business her online boutique.
together with new clients such as Latino-based www.lisatsaiboutique.com
telephone company Telescape.
Congratulations to Visual Communications
alumni Alison Burch Rudrüd ’02, owner of (b) "I’m working as a visual merchandiser/visual trainer
Daddy’s Girl Weddings & Events, for recently for H&M," reports Miguel Campos ’05, Graphic
being elected to the Board of Directors of the Design alumni, who styles windows according to the most
OC chapter of the International Special Events current trends and coordinates all visual set-ups, such
Society (ISES) as Vice President of Marketing. as for corporate meetings and marketing events. "I have
Alison’s new duties will include working with also done projects around the Bay Area, Canada, and El
the community and interacting with the ISES’s Salvador designing everything from billboards to logos to
members in over thirty-five countries. wine bottles. I’m having fun and keeping myself busy." continued on page fourteen
"Being a teacher at FIDM has been the
most rewarding experience of my life,"
says San Francisco instructor Ruth
Snow. "I always encourage students
to have a six month plan before they
graduate and my plan is to evolve into
working on women’s rights and I’ve been
painting again." Ruth also runs the retail
graphic business Silver Sun Productions.
14 (a) Deanna Bratt ’01 launched her line of hip,
comfy women’s knits upon her graduation. She mainly
sells to boutiques in Los Angeles and San Francisco.
Deanna’s hand-sewn and unique pieces were recently d
featured at San Francisco’s Fashion Week with the Global
(d) San Francisco Fashion Department Coordinator
Campaign promoting sweat-free fashion. Thanks also go
Dawn Marie Forsyth recently left the Bay
out to Deanna for helping us with wardrobe needs in this
Area and is now the Fashion Design Department Chair at
issue’s makeover pictorial spread!
the Los Angeles campus. "I am excited about the work I
know I can do here," says Dawn Marie, who has been
teaching for more than thirteen years at FIDM and is also
working on her MFA, which entails a gallery exhibition.
"Please come see my show when it’s up, I promise it will
"I just finished a public sculpture for the
Brookhollow Business Park in Santa Ana,"
reports OC instructor Steve Metzger, who
is one of Orange County’s renowned
artists. "It’s basically a visual combination
of two pieces of stone and a slab of metal.
I like natural materials and the way they
b work with the environment." Steve has
been teaching for more than two decades
(b) Small towns often lack the stylish boutiques found in in Visual Communications, General
bigger cities. Bakersfield, California is now home to the Studies, and Interior Design!
chic shop Tangerine. The orange-and-lime-green
downtown shop founded by Merchandise Marketing
alumna Josie Bowman ’00 features labels such
as Anna Sui, Ben Sherman, and C&C California. They also
offer Betsey Johnson handbags and Dolce Vita footwear.
(e) Teaching at FIDM runs in the family with some
instructors. Ryan Nellis, whose father Scott Nellis
has taught drawing classes at the Los Angeles campus,
knows this. Ryan teaches in the Digital Media and Graphic
c Design department. He is currently working on his short
dialogues paid sponsor
film Moot Magazine, about a photographer who has given
(c) With a focus on supporting Chicago designers, Fashion up shooting celebrities to shoot for a paranormal magazine
Design alumna Shirley Novak ’03 and partner of the same name. "It is primarily shot with a green
Jenny Stadler opened Wolfbait & B-Girls in April of 2006. In screen for all the visual effects... so I have hired a few
addition to her line Bruiser, which she creates right from students to do post work, building mattes and composites."
the shop, the boutique carries Brazen Judy, Emily Lai, Costumes for Ryan’s short film were designed by Kerrie
Moxiedoll, and Kiku. On some evenings, Wolfbait & B-Girls Kordowski ’05, while wardrobe was executed by students
offers fabric print and jewelry making workshops. Julia Rylova and Eva Fredrickson. "And, by complete
www.wolfbaitchicago.com coincidence our, lead actress [Yvonne Lin ‘00] was a FIDM
alumni too!" adds Nellis.
" If you do the little
jobs well, the big
ones tend to take
care of themselves."
— dale carnegie
guru since 1912