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St. Matthews Area Business Association April 2010
OFFICERS
PRESIDENT
Crysten Minzenberger
PrintWorx of Louisville
491-0222
VICE PRESIDENT
Scott Davenport
Maria Mackey Scott Davenport is entering his fifth season as head coach at
Mackey Printing Services Bellarmine. On April 29, 2005, Davenport took over the
292-0000 reins of a program that had finished in last place in the
SECRETARY
Betty Cissell
Great Lakes Valley Conference the previous season and
immediately instilled new hope among players and fans. monthly business
Belle of Louisville
574-4125
In his debut season, he led the team to its first .500 finish
since 2001, and its first conference tournament appearance breakfast meeting
TREASURER since 2002. He followed that up with a 12-15 mark in 2006-
Linda Rudloff 07, which included three losses in the NABC Classic at St. Matthews Community Center
Your Community Bank Freedom Hall against NCAA Division I opponents Louisville,
895-1713 Ohio, and Saint Joseph’s. Improvement continued in 310 Ten Pin Lane
PAST PRESIDENT
2007-08 as Coach Davenport and the Knights once again Wed., April 21, 2010
Pete Hammer finished with a winning record at 17-11 and returned to the
St. Matthews Hardware GLVC Tourney where they lost in the first round to eventual 7:30 – 9:00 1am
896-1764 champion Drury.
Last season, Davenport led the Knights to arguably the Members: $10
EXECUTIVE DIRECTOR
Sherry Mulkins best season in Bellarmine basketball history, setting school
records for most wins in a season, most games played and Guests: $20
smaba@stmatthews.org
highest in-season national ranking. His 26-7 Knights made RSVP: www.smaba.org or
ADMINISTRATIVE it to the Sweet 16 of the NCAA Tournament, narrowly losing
ASSISTANT to the eventual national champion in overtime on their floor season@smaba.org
Season Minzenberger
in the NCAA Midwest Regional Final. Excitement found its
season@smaba.org
way back into Knights Hall, as the venue saw sellout crowds
P.O. Box 7973 for the first time in two decades. Since Davenport has taken over at
Louisville, KY 40257 Bellarmine, attendance at men’s basketball games has tripled.
502-899-2523
FAX 899-2520 Prior to arriving at Bellarmine, Davenport spent nine seasons as an
www.smaba.org assistant coach at the University of Louisville. With Davenport on
staff, the Cardinals were 185-106 and made six trips to the NCAA
Tournament, including a Final Four appearance in 2005. While there,
Davenport worked under both Rick Pitino and Denny Crum, and assisted
STRANGE BUT TRUE FACTS
in all facets of the program, including game preparation, individual
1. Saturday mail delivery in instruction, scheduling, and recruiting. He was also director of the
Canada was eliminated by Canada program’s summer youth camps.
Post on February 1, 1969! City of St. Matthews
Before heading to Louisville, Davenport spent 10 seasons as the
2. In Tokyo, a bicycle is faster than head boy’s coach at Ballard High School. He led the team to a state
a car for most trips of less than 50 championship in 1988 and a runner-up finish in 1987 while compiling
minutes! a 268-59 record. Forty-one of his fifty-five seniors at Ballard went on to
play college basketball, and two of his stand-outs, DeJuan Wheat and
3. There are 18 different animal Allan Houston, made it to the NBA after stellar careers at the University
shapes in the Animal Crackers of Louisville and the University of Tennessee respectively. His squads
cookie zoo!
also took out six regional championships.
4. Should there be a crash, Prince Prior to coaching at Ballard, Davenport spent a season under Mike
Charles and Prince William never Pollio at Virginia Commonwealth University on a staff that also included
travel on the same airplane as a assistant coaches Tubby Smith, now the head coach at Kentucky, and
precaution!
Ray Harper, former head coach at Kentucky Wesleyan. He was also a
5. Your body is creating and killing graduate assistant at the University of Louisville during the 1983-84 and
15 million red blood cells per 1984-85 seasons.
second!
In addition to those coaching stints, Davenport was one of 12 coaches
6. The king of hearts is the only selected from across the nation to work at the Nike All-America Camp
king without a moustache on a from 1989-95. He was also a 1986 Kentucky Derby Festival McDonald’s
standard playing card! All-Star Game Coach and was chosen as assistant coach for the 1983
Kentucky/Indiana All-Star game.
7. There are no clocks in Las
Vegas gambling casinos! A Louisville native, Davenport and his wife Sharon have two sons, Russ
who graduated from Bellarmine and now works in Louisville and and
8. There is one slot machine in Las Doug, who is a senior on the Knights’ basketball team.
Vegas for every eight inhabitants!
Letter from the President
Thought for the month:
Dear Fellow SMABA Members,
“Trust that little voice in your head that says, ‘Wouldn’t it
What a great day as I write this letter!
be interesting if . . .’ And then do it .”
It’s supposed to be 84 degrees today!
Which leads me into a few new exciting ~ Duane Michals, American Photographer
things within SMABA .
SMABAlympics! Have you heard of
this exciting event? It’s May 20 from
4-7ish at Burdorf’s parking lot (Burdorf’s
board of Directors
Felisha Dowdy Diana Polsgrove
Arena!) . Get a team together and come
Commonwealth Bank Trust & Co. Eventualities
on out and impress us with your skills . Corn hole, trike races, putt 259-2286 241-1175
putt, pop-a-shot and more . Prizes for 1st, 2nd, 3rd places . Food,
Carmen Ellington Carl Platt
drinks and entertainment . Sponsorships are still available…check AutoTruck Federal Credit Union Carl Platt, Attorney
your mail or our website for the entry form . 459-8981 at Law
812-944-2770
Sponsorships! We now have a variety of sponsorship packages Billy Fowler
available ranging from $495 – 7500 . Each package contains a FSAB Benefits Eric Shadowens
plethora of advertising opportunities, recognition at events, and 451-4560 Rueff & Associates
896-2541
so much more . Please consider one of these packages for your Glenn Knight
company . You will be amazed at what you will receive for your Send Out Cards Travis Wagoner
investment . 817-8800 Trinity High School
736-2170
Contact Sherry today to learn more! And I want to wish Season Jan Linker
L & N Federal Credit Union
good luck in her new position and we will miss her . 315-5300
Cheers!
Crysten
Index april
13th Networking at Noon, SMABA office, RSVP required
15th M
ember Orientation; 12:00, SMABA office,
smaba Calendar 2010
President’s Letter . . . . . . . . . . . . . . . . . . . . 2 RSVP required
21st SMABA Monthly Business Breakfast
St. Matthews Community Center
SMABA Social, New Members, Birthdays . 3 310 Ten Pin Lane
RSVP events online at www.smaba.org
7:30 – 9:00 am
smaba Index
Scott Davenport, Bellarmine University,
Men’s Basketball Coach
3 for 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 26th Finance Committee Meeting; SMABA Office, 12:00
27th Marketing Committee Meeting, SMABA Office, 12:00
27th SMABA Social
Monthly Meeting Pictures . . . . . . . . . . . . . . 6 Host: Hibbs Financial
115 S. Sherrin Avenue
See page 3 for details
Touch of Class Ribbon Cutting . . . . . . . . . 7 28th
29th
Legislative Committee Meeting, SMABA Office, 12:00
Programs Committee Meeting, SMABA Office, 12:00
Welcome New Members . . . . . . . . . . . . . . . 7 may
11th Networking at Noon, SMABA Office, RSVP Required
14th New Member Breakfast, 7:30 – 9am,
Details to be announced
What’s Happening Inside SMABA . . . . . . . 8 19th SMABA Monthly Business Luncheon
St. Matthews Community Center
310 Ten Pin Lane
From the Desk of Sherry . . . . . . . . . . . . . . . 8 11:30 – 1 pm
John Asher, Churchill Downs
20th SMABAlympics
Experts Corner. . . . . . . . . . . . . . . . . . . . . . 10
Sponsored by Anthem Blue Cross/Blue Shield
4:30 - ?; Burdorf’s Arena … See mailed flyer for details
29th SMABA Social
Commonwealth Sign Co.
SMABA Think Tank . . . . . . . . . . . . . . . . . . 11 Detail to be announced
2 Involve & Evolve
kf
or this sym
Welcome New members
april 27th,
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for march 2010
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for
smaba social
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MARY COVINGTON MATT STACK
Pendennis Club Anchor Insurance Agency
218 W Muhammad Ali 12211 Old Shelbyville Rd
Louisville, KY 40202 Louisville, KY 40243
Formerly known as SMABA After
584-4311 244-7766
Tpchr1pr@yahoo .com mstack@anchorinsuranceky .com
Country Club Insurance
Hours Networking CAROL BUSHNECK KAREN HALL
Blankenbaker Apts ., LLC BB&T Insurance Services
110 Painters Mill Rd . Ste 11 P .O . Box 436869
Owings Mills, MD 21136 Louisville, KY 40253
410-581-8181 karen .hall@bbandt .com
Join SMABA and our hostess, squireone@msn .com
Apartment Complex
489-5991
Insurance
Gini Hibbs and her associates, JASON GREER
K&G Auto Care
JANET CONWAY
Amercian Scale Corp
for An After Hours Networking 4306 W . Hwy . 146
Buckner, KY 40010
222-2683
3540 Bashford Ave
Louisville, KY 40218
451-5040
Event. Meet new friends, Auto
ALEX HINKEBEIN
janet@american-scale .com
Sales and Service
and seize the opportunity to DFH Company
4520 Robards Lane
RICK GREEN
NuLu Scooters
Louisville, KY 40218 509 Barret Ave
build valuable relationships. 968-6222
alex@dfhcompany .com
Louisville, KY 40204
587-8820
Enjoy Derby style appetizers, Heating and Cooling
LYNNE KORPHAGE
rick@!nuluscooters .com
Retail
“chances on the races” drawn Clinton Korphage Lands
1823 Heaton Rd .
Louisville, KY 40216
ROBERT HADLEY
The Company Newsroom
8111 Annella Way
every 15 minutes from 5:45 to 448-1544
lynne .korfhage@korfhage .com
Louisville, KY 40219
969-9397
7 P.M. These early evening
Sales and Services companynewsroom@ymail .com
NELLIE STALLINGS Marketing
JUDY VAN CLEVE
festivities will put you in the
Law Office of Nellie Draus Stallings
517 West Ormsby Ave PNC Mortgage
Louisville, KY 40203 3828 Shelbyville Rd
mood for Derby Day!
636-4300 Louisville, KY 40207
familylaw@mac .com 212-7272
Attorney judy .vancleve@pncmortgage .com
WILLIAM ALTMAN Mortgage Services
Altman Insurance Services BEN JEWELL, JR
1246 South Third Street Jewell Eng . & Mfg . Co .
Louisville, KY 40203 4812 Pineeewood Rd
637-4041 Louisville, KY 40218
sglasscock@altmanins .com 964-5958
Insurance barbsturgeon@bellsouth .net
LAURA BURCAW Manufacturing
Wimsatt Management Co BRAD NEWTON
4910 Bardstown Rd Global Parts & Service
Louisville, KY 40291 4343 Sanita Court
495-2169 Louisville, KY 40213
leburcaw@bellsouth .net 479-3315
Real Estate bnewton@globalpartsinc .com
FRANK BUSTER Sales & Service
Robert H . Clarkson CINDY STORY
401 West Main Street Ste 1500 Arison Insurance Service
Louisville, KY 40202 9300 Shelbyville Rd
585-3600 Louisville, KY 40222
fbuster@rhcgroup .com 429-7800
Insurance cindy .story@arisoninc .com
Insurance
5:30 – 7:00 pm april birthdays
115 S. Sherrin Ave. Annette Aldridge
Keller Williams Louisville East
Ryan Knoth
Kentucky Farm Bureau
William Altman Joseph A. Leffert
Altman Insurance Services St . Matthews Elementary School
RSVP required www.smaba.org Donna Brown
Ladyfingers Catering
Staci Miller
Fox & Hound
or season@stmatthews.org Mary Covington
Pendennis Club
A. Carl Platt
A . Carl Platt Attorney At Law
Jon Determann Charles E. Ricketts, Jr.
Ikeyless LLC Ricketts Law OFfices Pllc
Roger Fultz Daniel Spalding
Hawthorn Suites The Maids Home Services
Toni Joyce Dr. Peter Urda
NaSw - Kentucky Chapter River City Health Services
Kaylin Kasun Kathy Wiederhold
J & L Marketing Sally’s Garden At Masonic Home Of Louisville
City of St. Matthews Charlie Knieriem
60 West Bistro & Martini Bar
St. Matthews Area Business Association 3
ShopSMABA
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4 Involve & Evolve
tion. Mark Vincent – MERRILL LYNCH
Ward Nanz and became a partner. opening weekend and asked, “What brought you in?” the top recruiter will be
ndma to
In 1895, Henry Nanz II, Sally’s Richard Hogue – LETTERS ETCETERA INC., INTENT.N 50% ET radio, 30% said TV, “Recruiter of the Year.”
said and 20% said newspape
brother, took over their fathers’ The top three recruiters
, contact OWN LLC
Daris Whitfield – AROUND TGuess what? The grand opening was advertised only on
3for3
459-8900.
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Which Half of Your
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Experts’ the Three minutes the Meetover howKimcampaign. to – CARPENTER CHIROPRACTIC newspaper. Yet 30% were very sure be determined by dr
you sign up in
that is. That’s
Kraft family took
long you will have promote your business when
Your Member
Carpenter radio and in the CENTER
fabulous prizes. A fourth
will that they
JESSICA PEEGE
Corner Advertising Money
Here’s how it works. Three members per month may sign up.saw entitles the
the business. Edwardto set-up a round table to display your business, 3-minutes the ad on TV! Why is that? CorbettATTORNEY,entrants and will get
business A. Kraft Jr.,
Kenneth Fleming – METRO COUNCILabout
This
to talk DISTRICT 7 JAMES L. FINE,
states several
the PLLC Can
give-away coupons or Kraft, eventually will help contributing factors that affect polling or tracking results:
Is Wasted?
your business, an opportunity toA. and Sally Ward other enticements thatbecameget other members
grandson of Henryprofiled in the next month’s Newsletter.
interested in your business and
the sole owner. In 1958, the name was changed Williams& MONEYPeople don’t know what brought them in.
Dianne to Nanz – • CONCEPTS INTERNATIONAL JAMES L. FINE ATTORNEY
fabulous prize.
A. CARL ,PLATTSo get out there and W Whe
So, that’s 3 members for 3-minutes each, each month, (3 for Three). 2010 is completely reserved; ATTORNEY AT LAW
& b
Kraft does time, we have Edward A. Kraft like death the waiting FINANCIAL the SMABA
however, from Florist, Inc. After cancellations. will come” be on in 1967, his contactPLANNING know 4175 WESTPORT ROAD • UNIT 106 • LOUISVILLE, KY 40207our tree!!
Very rarely time tothe “if we build it they If you’d Jr’s to list, • People don’t that they don’t know what brought them an apple on DO
office. (502) 899-9997 • FAX (502) 899-9967 • FAX (502) 899-9623
nd son Edward Ramsey Kraft became the owner. On November
approach work in business, thus the need for advertising. In – FISH WINDOW CLEANING in. E-mail: jfinelaw@att.net • www.jameslfine.com their
Guy Wathen Financial and&ItPLATT, PLLC
The March featured 3 for Three Businesses are The Brook Hospitals, Hibbs
Travel, 22, of advice, “If
Online Travel fire completely destroyed the thirty-year-old
RICKETTS Starts with
better words1976, a Agency. your doors are open, you should be 4055 Shelbyville Road don’t like notW.knowing • 1722 GAGEL AVE. •them in and
• People C 944-2770
what brought Mobile: (812)URRENT RCom EC
430
SHIVELY Street
First
KY 599-1256
SHIVELY, (502)40216
building. We were temporarily located at Rasmussen’s –Louisville, Kentucky 40207PIZZA
advertising!” Michael Corbett’s book, The 33 RuthlessJohnsononSNAPPY Tthey want to be helpful, so they’ll (502) 448-5588 up. (812) 923-5365
Sandy Rules OMATO OFFICE
New Albany, Indiana 47150 make things RES.
Admitted: Kentucky & Indiana Admitted: Indiana & Kentucky
Glenn Knight (8)
cplattlaw@aol.com
of Local Hubbard’s Lane while theus the20,000 square-foot store was DWARD Further, he advises “Never change yourENTUCKY AND FLORIDA.
Advertising, reminds of new reasonsRick Shafferman – E JONES LICENSED TO PRACTICE IN K multiple media
The brook Hospitals
• People being all the Our existing advertising to in passing
why:
shop built. time. You’re store opened Shawn Stucker – EUROPEAN ANTIQUE MARKETbased on whatTHIS IS AN ADVERTISEMENT them in.
a November 1977. advertising plans say brought David Krebs (7)
peopleadvertisement.
This is an
Today, Nanz & Kraft Since 1985 The Brook of been offering hope The only foolproof way to evaluate advertising effectiveness is
parade, not a standing army. Florists, Inc. is one hasthe largest full to individuals, Julie Taylor (5)
families, and communities . The Brook Hospitals offers two
• People serviceAs much as twenty-five percent of the Caldwell – ARBONNE Brook- KMImeasurable growth objectives for your business, Dedman It
move. florists in the city. In 1988 E. Ramsey Kraft welcomed The INTERNATIONAL
Janet market
outstanding facilities in Louisville, Kentucky .
by setting
at Diana (3
8521 LaGrange Road and A. Kraft into the and by monitoring
is mobile eachhis sons, Edward R. Kraft and Michael Mackey – Dupont atPRINTING SERVICES the results in the cash register. Period.”
two of year. Maria The Brook- MACKEY 1405 Browns
• People business. In 1994, providingL. Kraft joined hisdo you and treatment services . Ourmight consider how one of our advertisers in
We are the leader in advertising impressions father
Lane . forget. How many David quality mental health and addiction
remember from in the business. Eddie, Michael, and David are the 6th Coffee News
brothers yesterday? (We’re exposed to around 3,000
John Harryman – partnerships with:
Or you
commitment to care includes developing integrated delivery systems through NORTON SUBURBAN H“figured out how this works.” Wayne Hutchins of
OSPITAL T
Pete Hammer (3)
Maria Mackey (3)
HE
ads Medical day!) hospitals centers owned business. In 2001, succession ATTHEWS HARDWARE
• every surgical in the family
generation
• Community mental health
Peter Hammer – ST. M Computer DoctorX explains, “People see the ad all the time, Minzenbe Crysten Yo
com • People planning was completed. Eddie, Michael, and DavidEMBROID ME but not necessarily when they need our services. Then when
often take their time before buying. Advertisers neednow own
• Educational institutions
EBENBERG to •keepand manage allout in frontday the consumer the business. We they do have a need, they pick up the phone book to look for
Managed care organizationsday to of operations of
their message the
Mike Noll –
Geoff Brooks – MALL BARBER SHOP They see our name there and remember it - rather (2)
Betty Cissell (2)
• Local health professionals and agencies.
throughout the buying cycle. a company. Vicki Lenz
sale VISIT SMABA ONLINE AT WWW.SMABA.ORG
establish an equity strive to set the standard for excellence in the– COMPULOGICAL Iour
• ToThe Brook Hospitals will position in the consumer community.field of behavioral, healthcompetitors - because they’ve been seeing our ad. Parker (2)
Adrian Judy continued… than NC. Ashley
care and will maintain its leadership role by treating each patient as a respected individual ofIour
When ask
Simply put, “When someone needs your product or Redmon – WALTERS, WALTERS, Ra caller&how they found us, they might say the
community . Tracy service, EDMON ASSOCIATES,
you.”
they think ofTreatment Services phone book. But I know it probably started with the nameSnyder (2) Don
nformation, Specialized
We commonly see two big mistakes in advertising that
AMERIPRISE FINANCIAL SERVICE by our advertising.” Smart man! Tom Struck (2)
awareness generated
The Brook offers a full range of specialized services for children, adolescents, adult, seniors ROWNSBORO advertising dollars. Educate yourself on
and
doesn’t extendedPotter – AAA KENTUCKY-B
waste money. First is the business thatresidential,grasp thecare, partial hospitalization and wasting BRANCH
Bryan above Avoid Jim Wright (2)
families . Levels of care include inpatient,
ed in business!
WELCOME NEW MEMBERS Ruthie J. Mayfield
reasons for outpatient programs . tendency is to tryJennifershort
intensive advertising, so the branding
it for a Clemens – ECLIPSE BANK and advertising, and have a plan. Carefully select Vice President John Ballard (1)
your advertising
period of time — with unrealistic expectations for trained psychiatrists, psychologists, social media by Manager, St. Matthews Branch
Our specialized treatment services are provided by highly results.
considering:
– years closely CHEF
Deborah Marasa-Holly 1. THE PAMPEREDthe audience profile of the medium matches Barber (1)
Which brings us tocounselors, nurses, pastoral counselors and activity therapists, with how of
workers, addiction the second money waster: not having a Wayne
KEITH PHILPOT PORTIA ELDRIDGE
training plan and budget Brook’s clinical staff operates from multidisciplinary team approach RUST CO
marketingand experience . The(advertising is just aLawrenceaFoxOur clinical & Myour ANK & Tmarket; .N. Hubbards Lane
Phone (502) 259-2125
part of the – WILSON success B target UIR Margie
Fax (502) 259-1120 Bell (1)
d market C family member .
while providing individualized care to each patient and REEKSIDE AT ST. MATTHEWS
ADVANCED PAYROLL SYSTEMS is based 286
2. succeed in costs of reaching
overall plan) and an understanding that factors in long term evaluate and the comparative Louisville, KY 40207 the ruthie.mayfield@CBandT.com
upon a 11855 Commonwealth Dr. in which we help each patient
comprehensive treatment approach
target audience
514 Brightwood Pl.
creating a healthy balance between the mental, physical and spiritual aspects of their lives . through different media;
results.
y of ways
Louisville, KY 40299 Louisville, KY 40207 3. the frequency of the media;
Free assessments is provided at both facilities . Appointments
The next hurdle aredetermining what works. Trackingcan be scheduled 24 hours a day / 7
days a week . 266-2000 896-0373 Brian or uniqueness of Bowesmedium to
4. the creative opportunities Hickey Pitney the Inc.
results can be tricky. Once again borrowing advice from 2115 Stanley Gault Pkwy
Payroll Processing Apartments
of our Corbett, “Don’t ask customers what brought them in.” He communicate your message. 462 S.
Sales Executive4th Ave Ste 1900
Suite 100
Louisville, KY 40202
cites the example of a new super lumber-type store. DALE WESLEY M a i l 40223
D e s i g n . P r i n t . Louisville,.KYS i g n s .
DOMI O’DONOGHUE By Vicki Lenz, co-owner with husband Steve,800.322.8000 ext. 28891 V: of Coffee News
Nishea Sipley
ice. It starts With Travel, Online Travel agency
Customers were polled as they entered the store on grandUSINESS GROWTH
CANDY BOUQUET 4450 WINFREE B F: 502.253.2469
Louisville, LLC. She can be reached at (502) Financial Representative499-5635. Look for
brianhickey@pb.com
opening weekend and asked, “What brought you in?” Roughly GUARANTEE
866.884.9425
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BrendaHickory TV, Lane
8620 J . Daniels
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a new issue of Coffee News every week in area restaurants.
502 345 0303 cell
www.pb.com
1296 Beard Lane 502 562 2500 fax
when you think of me, think of TRaVEL, GOLF, SHOP and FUN!
243-2393 Bagdad, KY 40003 PitneyBowes
nishea.sipley@nmfn.com
Why go to a faceless online travel company when you could book and shop with someone you
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CARL RATTERMAN, JR.
THE CATERING CO.
FUNCTIONAL FITNESS• • LLC 895-6300 893-3644
www.smaba.org
12907 Factory Lane TEL (502)
Louisville, KY 40245 3700 Plymouth Road897-8900
Louisville, KY 40207
Your St. Matthews Realtor
FUNERAL DIRECTORS
SINCE 1884
3711 LEXINGTON ROAD
LOUISVILLE, KY 40207
243-0000
Catering 930-0365
Personal Trainer St. Matthews Area Business Association 5
TRUST
WORTHY
HARDWARE
smaba
Photos
Monthly Meeting Pictures
SMABA Social ~ Calistoga
6 Involve & Evolve
smaba
Photos
Touch of Class Ribbon Cutting
Welcome New members
Left to right back row: Ashley Chappel,
Phil Brown Insurance Agency; John
Hamlet, Travis & Herbert Attorneys;
Meaghan Day, Home Instead Senior
Care; Pat Coomes, Treyton Oak Towers;
Richard Lewis; Robert H . Clarkson
Insurance Agency, LLC; Robert Hadley,
The Company Newsletter; Raymond
Jeffries, Sr ., Pre-Paid Legal and Identity
Theft Shield .
Left to right front row: Nellie Stallings,
Law Office of Nellie Draus Stallings;
Involve
& Evolve Deborah Boone, ElderCare 4 Families;
Involv
e yourself
associatio
n
into the
yourself/bu and watch
Virginia Hibbs, Hibbs Financial Advisors .
siness evo
lve.
St. Matthews Area Business Association 7
What’s happening smaba
Marshall WOMen’s health & eduCatiOn
INSIDE Center at nOrtOn suBurBan hOsPital
Norton Medical Plaza III - Suburban, Suite 108 • 4121 Dutchmans
Lane • Louisville, KY 40207
Call 502-629-1234 to register or for more information . All sessions are
Meet Me in the Village eVery free . Seating is limited .
third thursday Treatment Options for Hearing Loss
April 18th ~ Derby Hat Contest ~ Family Fun, Thursday, april 15 • 6 to 8 p.m.
Inflatables, Music. Grand Prize: Tickets to Derby Parenting the Parent:
Celebrity Luncheon, TV appearance and More … . Dealing with Dementia: Signs and How to Cope
Benefitting Kosair Charities. Tuesday, april 20 • 6 to 8 p.m.
renOVatiOns and neW naMe reVealed neWs FrOM trinity high sChOOl
during Bridal OPen Speech Rocks do well at state tournament
hOuse The Speech Rocks traveled to Western Kentucky University March
March 14th, 2010 Kroger Catering and 13 to compete in the Kentucky High School Speech League State
Banquet Hall will Unveiled Their Newly Renovated Facility along with Tournament . Senior Conor Halbleib started the tournament well with
a Name Change of Their Business a top-18 finish in Student Congress. Using this win as a springboard,
junior Parker Lawson placed third in Impromptu Speaking .
On March 14th, 2010 Kroger Catering and Banquet Hall, located at In addition, the Rocks claimed second place in overall sweepstakes in
4176 Westport Rd ., in the heart of St . Matthews, opened its doors to the Single A division . Congratulations to all team members and Coach
the public and brides alike for a bridal show and open house . They Amy Zuccaro on an excellent end to a great season .
unveiled of their newly renovated facility along with the launch of Chess Rocks sixth at state tournament
their new operating name simply, St Matthews Catering, a Kroger The Chess Rocks finished in sixth place at the Kentucky State
Corporation . Team Chess Tournament on March 13 at the Mellwood Art Center in
Louisville . Scoring for the Rocks were Michael Brady, Alex Echsner,
You will still have the same excellent food and service you expect from Matt Ribar and Nick Termini.
Kroger Catering, but the name change is just a small part of what they
will offer along with a much more modern and clean look .
If you would like more information, please contact Paul Dowell at
502 .893 .2461 or by email Paul at paul .dowell@kroger .com . From the Desk of sherry
Happy April!!!! Spring has finally
BaPtist east naMed Finalist FOr aCOrn sprung and the office is springing
aWard
Baptist Hospital East’s “green” practices – from grass growing on a
SMABA into new and exciting 2010 .
roof to an active employee recycling program – earned the hospital First of all, Season is leaving us .
a finalist slot in the large corporation division of the first-ever acorn She has accepted a full-time position
Awards, presented in March by The Green Building . The local awards with Louisville Independent Case
honor good environmental stewards using best practices, reducing Management, working in the field that
waste and raising awareness of green issues .
Baptist East has incorporated green elements in recent construction
she loves . She has been a big part
projects, such as Park Tower’s greenscreen® wall of twined of SMABA and our success . I wish
honeysuckle and morning glories outside the chemotherapy treatment her the best at her future endeavors .
area, and its healing and rooftop gardens . She will definitely be missed.
The Baptist Eastpoint outpatient services center includes a green
Secondly, SMABA is introducing a brand new event,
roof and motion sensors which automatically shut off lights in unused
office and break rooms. The roof of Baptist Eastpoint’s new radiation the Inaugural SMABAlympics 2010 . This will take the
center is literally green . The roof is planted with sedum, a grass which place of the Golf Scramble . SMABAlympics, sponsored
doesn’t need mowing. water-efficient landscaping surrounds the by Anthem Blue Cross/Blue Shield, will be held on May
building . Low-emitting materials (paint, carpet, etc .) were used in the 20, 2010 at the Burdorf’s Arena (Burdorf’s Interior) .
construction . Each member should have received the flyer in the
At Baptist East, an employee-based Green Team promotes recycling . mail . This is a team building event and all members are
The team purchased reusable plastic cups for all employees to use, encouraged to participate . It will be an unbelievable
cutting down on the use of plastic foam cups . Recycling was also
established for batteries, paper, thin cardboard and some plastics .
fun filled event with some friendly completion. Let the
The hospital uses energy-saving light bulbs, state-of-the-art floor games begin and may the best TEAM win!
scrubbers which virtually eliminate the need for wax-stripping *Proceeds to fund SMABA Scholarships for outstanding seniors.
chemicals, recycles shredded papers and lights have been turned off
in all vending machines .
8 Involve & Evolve
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St. Matthews Area Business Association 9
What’s Happening S M A B A INSIDE
What’s Happening S M A B INSIDE
knitting and assembling an Aran sweater, weaving, and together, knitting and assembling an Aran sweater, weaving, and
Experts
pottery from native clay,” added Kerry.
to the
eltic Centre has been in business for over 25 years with
throwing pottery from native clay,” added Kerry.
The Celtic Centre has been in business for over 25 years with
Corner
in March 2007. Academy were honored
chasing itSacred HeartThe O’Neals News in March 2007. Academy were honored
Kerry purchasing itSacred HeartThe O’Neals News
ted on theStudent honoredthem to Galway, Mayo,
tour which took for outstanding writing
anyone can be a victim of identity theft. tour which took for outstanding writing
to be invited on theStudent honoredthem to Galway, Mayo,
Pr i de The National Dublin visiting companies
Monaghan, Maynooth andCouncil of Teachers of English has announced The National Dublin of Teachers of English has an
Donegal, Monaghan, Maynooth andCouncil visiting companies
olvar Jewelry, Hanna Hats and Liz Christy Weavers. Academy, has been
that Aly Cabrera, a senior at Sacred Heart such as Solvar Jewelry, Hanna Hats and Liz Christy Weavers. Academy, ha
that Aly Cabrera, a senior at Sacred Heart
named a happen in the 2007 NCTE open for the fallout to stop .
eltic Centre is located at 102 Bauer Ave. and isAchievement Awards in named a winner in the 2007 NCTE open
TheThe Celtic Centre is located at 102 Bauer Ave. and isAchievement Awar
007
It can winner in minutes, and take years Solution:
Writing. NCTE said, Website address is
0 to 6:00 Monday thru Friday. “The National Council of Teachers of Writing. NCTE said, Website address is
from 10:00 to 6:00 Monday thru Friday. “The National Council of Teacher
The
re.com. English Problem: your school’s English program, the English
commends
Get an Identity Theft plan that will assist in the 5 areas of identity
Celticcentre.com. English commends your school’s English program, the
Greg Dueffert Herb Slucher theft stated above!
More and your Dream from every walk to set a climate that
people victimized
teachers and more administrative planningof life are Suburban each teachers and your administrative planning to set a clim
ys at Locust Groveresults can beFoundation aNorton time and money
day . The overwhelming; Hospital
loss of Holidays at Locust
Your plan should include:Grovestudent writing.”
encourages student writing.” encourages
Tour
Candlelight spent by victims trying to put their lives and finances back in Holiday Candlelight Tour
r7&8
NCTE is a professional association of educators in English credit NCTE is a professional association score
An up-to-date & 8 report, including your personal credit of educators in E
December 7
order .
studies, literacy and language arts. calculated and analyzed by an independent service . A review of
studies, literacy and language arts.
- 9:00 p.m. 5:30 p.m. - 9:00 p.m.
There of Five Major
bration reminiscent arethe year 1820 Types of Identity Theft, which are very
The Celtic Centre on Trade Mission to Ireland and credit score is a step that make or break
yourAcredit report reminiscent of the year 1820 Trade Mission to Irela
celebration The Celtic Centre on
ve under the common . They are: of The Celtic Centre in Louisville, and
Kerry O’Neal, owner as the illustrious
warm glow of candles comes alive future. warm glow of candles as the illustrious
your financialunder the Kerry O’Neal, owner of The Celtic Centre in Louisv
Driver’s manager,
Pat•O’Neal, business Licenses recently returned from a week-
Croghan families welcome their guests. Mantles and families credit file at all three Mantles and
Clark and monitoring O’Neal, business manager, recently returned from a
ContinuousCroghanPatof yourwelcome their guests.credit bureaus
draped with fresh greens and fruits ofcraft and
long tour of Social Security Numbers gift manufacturing
• Ireland’s finest all varieties. if fresh greens and fruits your varieties.
will be alertedlong tour of Ireland’s finest all credit report .
so you are draped with new activity is added toofcraft and gift manufacturin
stairs
companies.in thetour, whichballroom.
c and dancing await The 2nd floor was arranged by Enterprise Ireland, the music is not initiated by in the can whichballroom.
IfLive activityand dancing await you, ittour, point to identity theft .by Enterpris
companies. The 2nd floor was arranged
• Medical Information
the $3.
sion $6, $5 & Irish Government’s trade board, was designed to let retailers Admission $6, $5which Government’s trade board, was are
Identity restoration the Irishmeans licensed investigators designed to le
& $3.
go • Character/Criminal actions
behind the scenes at small and mid-size companies with go to correct damage caused mid-size companies
on your side working behind the scenes at small andby identity
High School News been doing business for many years.
Ron Soellnerthey have John & Darleen
whom Harvey Hite Trinity High School News
• Financial Transactions This shouldwhom they have with law enforcement, many
thieves .Saturday, November 3, Trinitybeen doing business for the years.
include working High School sponsored
St. November 3, Trinity Horton, St. sponsored St. Matthews my
urday,Matthewswas excitingHigh SchoolMatthews brings some of Police
“It Kiwanis to see the process that On
In a recent Newsweek for
annual Grade School Math Contest article by By Michael Isikoff of Newsweek
Lions Club Department credit cards exciting to on for young that brings some
government and Grade“It was companies see the processmen in
your behalf . Also,
favorite items from Ireland toyoung men in Kerry. “Meeting
Kentucky said School Math Contest
the sixth annual favorite items
alerts should be sent on your behalf to all three said
Kentucky
fraudsixth through eighth grades infrom Ireland toschools. credit Kerry. “M
25, 2009;
Web Exclusive dated Aug schools. see full article- http://www .
through eighth grades and seeing their dedication to their craft adds so
the workers in local Catholic the local Catholic
the workers and agencies .
bureaus and affected companiesand seeing their dedication to their craft a
newsweek .com/id/213696/page/1
mately 70 students competed in the event, which Approximately 70 students competed in the event, which
much value to the products that I present to my customers, and much value to the products that I present to my custom
It Louisville On Aug . 7, Math the Fed
e format ofwasstated that to see School 2008, League. chairman’s wife, Anna
I the heartened High so many young apprentices learning skills
a service for your minor children as
Your plan should include heartened to see School Math League.
I the
follows the format ofwas Louisville High so many young apprentices learn
that the beenwas finishers in eachnot far from the couple’s Capitol
s were given tohave top three at a down through generations. The future
Bernanke, handed Starbucks, grade. fast growing through generations. The
Child were given tohave top three finishers in each identity
well .AwardsIdentity theft is another handed downarea ofgrade.
that the been
theft crimes . The reason criminals have literally years to use
of were: 1st Place - Paxtonin good hands.” off the back of a chair,
Irish-madewhen her is Duff, Sacred
ade winners Hill home, products purse was snatched of Irish-made products is in good hands.”
Paxton
aSixth Grade winnersbefore 1st Place joined 28 Duff,their credit . in the to
child’s information were: the child- starts to other Sacred
use participants
according to Washington, Heart Model;
Kerry and Pat joined 28 other court records . the tour, contents:
del; 2nd Place - Coleman Cox, SacredD .C .,participants inAmong itsall Kerry and Pat
Heart Model; 2nd Place - Coleman Cox, Sacred Heart Model;
legal age they stores throughout North Amer
When the child becomes of of Irish import may look only to see
ownersdriver’s license, the Great.
her of Irish Albert Social throughout North America, andand a
lace - Eric Anderson, St. import stores Security card, four credit cards, owners
members of The North American Celtic the couple’s joint checking
book of Wachovia bank checks from may have Eric tainted with false information .
that it3rd Place - beenAnderson, The North American Celtic Buyers Associ
and St. Albert the Great.
Grade winners were: 1st Place - William Reichert,Buyers Association members of
check St.
(NACBA). Manufacturers gave and 3rdwere the Bernankes’ bank-
account . Printed on each them a warm Irish welcome and Seventh Grade winners were: 1st Place - William Reichert, St.
(NACBA). Manufacturers gave but it affects
No one expects Identity theft to happen to them, them a warm Irish welc
Place - Tanner Thieneman,Carroll D. Coggshall Christy Llewelyn
John Kahl St. Gabriel; Place Rita; 2nd Place - Tanner Thieneman, St. Gabriel; and 3rd Place
account
unique number, home address, and telephone number .
a Patrick. opportunity to see the painstaking process involved in
Priest, St.High School
year. the painstaking
millions of people inaNorth america each to see Protect yourself process in
unique
- Connor Priest, St. Patrick. opportunity
Trinity Waggener Traditional Walden School
their individual crafts. a serious observe and sometimes
“Identity theft isBrian Herbert, Holy that affects millions of
“We could crime and your family . their individual crafts. “We could observe and sometim
rade winners were: 1st PlaceHigh School
- Eighth Grade winners were: 1st Place - Brian Herbert, Holy
Americans each year,” Bernanke said in a statement with
participate in the manufacturing processes, providing usprovided to For More Information contact Independent Heart Model SMABA
Spirit; 2nd Place - Andrew Miller, Sacred Associate & School;
participate in the manufacturing processes, providing u
d Place - Andrew Miller, Sacred Heart Model School;
NEwSwEEK. “Our family was steps involved in designing
first-hand experience of the manybut one of 500 separate instances Raymond Jeffries, St.experience of the many email at
Member Place - Jefffirst-handSr . at 502-643-5899 or steps involved in des
lace - Jeff Tharp, St. Raphael. and 3rd Tharp, Raphael.
traced to one crime ring…”
and finishing a Claddagh ring, seeing how caps and hats are put and finishing a a 15 minute overview .
raymondjeffries .ceo@gmail .com forCladdagh ring, seeing how caps and ha
s your news for the “Inside SMABA” section of our next newsletter. This is your chance to tell
llow SMABA members about your company and/or employees. We want your stories of new
MIKE SHELTON MIKE SHELTON
PERKINS
O promotions, new locations, relocations, appointments, achievements, awards, company& CARRICO
ees, Agent Agent P
special events, etc. Take this opportunity and fill in the form below. ATTORNEYS AT LAW
Date: President
___________________ O. Tilford, Vice ____________________________________
326-5131 James
2917 Brownsboro Road STATE FARM INSURANCE COMPANIES
2323 Lime Kiln Lane, Suite D (502) 326-5131
James O. Tilford, Vice PresidentCOMPANIES
2917 Brownsboro Road STATE FARM INSURANCE
2323 Lim
326-1397 Business 40206 HOME & Senior Manager
Louisville, KY Development OfficerOFFICES: BLOOMINGTON, ILLINOIS (502) 326-1397
Louisville, KY 40222 Business 40206
Louisville, KY Development Officer OFFICES: BLOOMINGTON, ILLINOIS
HOME & Senior Manager Louisville,
___________________
St. (502) 893-9255
Phone:____________________________________
Bus.: Matthews and Frankfort Avenue Banking Centers St.
Bus.: Matthews and Frankfort Avenue Banking Centers
(502) 893-9255
Fax: (502) 893-8945
293 N Hubbards Lane – Louisville KY 40207
Fax: (502) 893-8945
an advertisement.
293 N Hubbards Lane – Louisville KY 40207
Mike.Shelton.G6KN@StateFarm.com This is Mike.Shelton.G6KN@StateFarm.com
Phone: 502-891-4434 Phone: 502-891-4434
“Like a good neighbor, State Farm is there” ® “Like a good neighbor, State Farm is there” ®
_______________________________________________________________
_______________________________________________________________
Framing Again
RICKETTS LAW OFFICES, PLLC We help families
Framing Again W
_______________________________________________________________
save their stories & history save th
_______________________________________________________________
Ricketts Bldg.
for the next generation. for th
4055 Shelbyville Road
_______________________________________________________________
Louisville, Kentucky 40207
891-0085
_______________________________________________________________ 8
Charles E. Ricketts, Jr. Jonathan S. Ricketts
In St. Matthews at I
(502) 896-2303Custom by the 15th of 896-2303 St. Westport Road, Suite
e at 899-2523. Mail this informationFraming(502) the month to 4050Matthews Area 216A Custom Framing 4050 W
uisville, Kentucky423-0233 RES. to 899-2520 or email 897-0854
(502)
40257, Fax
cricketts@rickettslawoffices.com
RES. (502)
to smaba@stmatthews.org
jricketts@rickettslawoffices.com
www.MemoriesPreserved.Biz www.M
Hank Brodfehrer (502) 553-6487 Hank Brodfehrer (502) 553-6487
10 Involve & Evolve
er DoctorX explains, “People see the ad all the time,
necessarily when they need our services. Then when
have a need, they pick up the phone book to look for
ny. They see our name there and remember it - rather
E S Happy Birthday… Membership Co
ss Radio
VISIT SMABA ONLINE AT WWW.SMABA.ORG
ask a caller howducation might say the EriES
competitors - because they’ve been seeing our ad. to the following
they found us, they If you attended a SMAB
ook. But I know it probably started with the name members whose birthdays are in December! probably noticed the apple
ss generated by our advertising.” Smart man! Welcome to represents a SMABA memb
wasting advertising dollars. Educate yourself on smaba’s Keith Walker – DATA COPY, INC.
new to
Ruthie J. Mayfield the organization.
WELCOME NEW MEMBERS
g and advertising, and have a plan. Carefully select Tank
ertising media by considering:
Think Dwayne Sutton – KENTUCKY JOB CORPS
Mark Vincent – MERRILL LYNCH
Vice President At our Annual Banquet
Manager, St. Matthews Branchthe top recruiter will be nam
losely the audience profile of the medium matches of the
“Recruiter259-2125 Year.”
arget market; KEITH PHILPOT Richard Hogue – LETTERS ETCETERA INC., INTENT.NET
PORTIA ELDRIDGE Phone (502)
ADVANCED P target SYSTEMS 286 N. Hubbards Lane top three recruiters wi
TheFax (502) 259-1120
omparative costs of reaching the AYROLLaudience CREEKSIDE AT T MATTHEWS
Daris WhitfieldS–.AROUND TOWN LLC what? The Louisville,opening was advertised only on A fourth p
Guess grand KY 40207
Which Half of Your
ruthie.mayfield@CBandT.com
fabulous prizes.
gh different media;Experts’11855 Commonwealth Dr. 514 Brightwood Pl.
will be that they
radio and in the newspaper. Yet 30% were very sure determined by draw
Kim Carpenter – CARPENTER CHIROPRACTIC CENTER
Advertising of having your
Do you want the riskMoney
equency of the media; Louisville, KY 40299
Corner 266-2000
Louisville, KY 40207
saw the ad on TV! Why is that? Corbett states several the entrants and will get an
eative opportunities or uniqueness of the medium to Kenneth Fleming – METRO COUNCIL DISTRICT 7 896-0373 Brian Hickey Pitney Bowes Inc.
contributing factors that affect polling or tracking results:
Is credit card data stolen?
customer’s Wasted?
fabulous prize.
2115 Stanley Gault Pkwy
municate your message. Payroll Processing Apartments
• People INTERNATIONAL Sales Executive
Dianne Williams – MONEY CONCEPTS don’t know what brought them in. 100 get out there and brin Suite So
Louisville, KY 40223
DALE WESLEY • PLANNING
Lenz, co-owner with husband O’DONOGHUESMABA have partnered FINANCIAL People don’t know that they don’t know what brought 28891 tree!!
DOMI the “if we and
Very rarely does Steve, of Coffee News will come”
TransPay Solutions build it they an apple onthem
V: 800.322.8000 ext. our
approach work to (502) 499-5635. Lookthis from happening. GROWTH
e, LLC. She can together in business, thus the need forGuy Wathen InFISH WINDOW CLEANING
CANDY BOUQUET prevent for advertising. USINESS
be reached at help you 4450 WINFREE B– in. F: 502.253.2469
ue of Coffee News everyof know the answer Lane questionsADVISORS, RESULTS GUARANTEE
If you do 8620 Hickory your doors
better wordsnot advice, “IfFalls to the are open,below,should consider
week in area restaurants. you please be • People don’t like not knowing what brought them in and brianhickey@pb.com
www.pb.com
CURRENT RECRU
attending the Educational Seminar located at the SMABA office on – SNAPPY
Sandy JohnsonMonday, TOMATO PIZZA to be helpful, so they’ll make things up.
they want
advertising!” Michael9 Corbett’s book, The 33 Ruthless Rules Lane
April 19, from 7:30 to a.m. 40056
Louisville, KY 1296 Beard Glenn Knight (8)
PitneyBowes David Krebs (7)
Rick Bagdad, KY EDWARD Further, he advises “Never change your multiple media
243-2393 a customer’s credit card? Shafferman – 40003 JONES
of Local Advertising, reminds of us the reasons why:
What is the proper care when handling
• People shop all care for storing cardholder data? advertising plans based on what people say brought them in.
to a passing
What is the proper the time. You’re advertising Shawn Stucker – EUROPEAN ANTIQUE MARKET
Gifts 609-6439
parade, not a standing army. Business DevelopmentThe only foolproof way to evaluate advertising effectiveness is (5)
Is your payment processing device, point of sale system or website 100% secure and Julie Taylor
meets move. As muchDavid Krebs percent of the market ARBONNE INTERNATIONAL
onth? • Peoplethe PCIMONICA STINSON
Compliant mandates?as twenty-five Janet Caldwell – by setting measurable growth objectives for your business,
What payment processing devices share and communicate in your network? CLARK JEWELERS SINCE 1832 Diana Dedman (3)
untry, isHow do youeachFyear. receipt?President
mobile store aAMILY AVice
A paper DVENTURE SARA and by monitoring the results in the cash register. Period.”
Maria Mackey – MACKEY PRINTING SERVICES
Regional Manager of Or you might consider how one of our advertisers in Pete Hammer (3)
ould • People forget. How many advertising impressions do you -JOURNAL
630 Barrett Avenue
Have you ever experienced a chargeback?
Business Banking
COURIER
John Harryman – NORTON SUBURBAN HOSPITAL
ck to PCI yesterday? (We’re
number to ensure
Do you have aLouisville, KY 40204 exposed met industry 3,000 Broadway Coffee News “figuredC l a s s i c this works.”IWayne t e S t y l e .
remember fromCertificate3726 Lexington Roadyou haveto around requirements? 525 West out how Ta s t e . n f i n i Hutchins of Maria Mackey (3)
TH!!!! Do you know that there are penalties for non-compliance as well as fines for non-KY 40202 Computer DoctorX explains, “People see the ad all the time,
compliant day!) 384-1169 from $10,000 to $500,000 per occurrence?– ST. MATTHEWS HARDWARE
ads everysecurity breaches ranging KY 40207-3010
Louisville, Peter Louisville,
Hammer Crysten Minzenberg
om
nberg If you often take Entertainment
• Peopleare interested, their502-562-8878 Wagoner or Mike Noll –need
www.republicbank.complease time before buying. Advertisers EMBROID ME
Family e-mail Travis Eric Shadowens at582-4006 but not necessarily when they need our services. Then when
r to keep their messageeshadowens@rueffcpa.com. Travis and Eric are
wagoner@thsrock.net or out 502-387-3505 of the consumer Newspaper
Cell
in front they do have a need,Brianpick up the phone book138 Chenoweth Ln. (2)
they S. Merkley Betty Cissell
to look for
members of the Education Committee for SMABA. Geoff Brooks – MALL BARBER SHOP
LINDA RUDLOFF Fax 502-893-2501
our name there
a company. They seebrian@mkjewelers.com and remember KY 40207-2680Louisville, it - rather (2)
throughout the buyingdkrebs@republicbank.com
cycle.
President
Vicki Lenz
502-895-6124
MIKE MURRAY than VISIT SMABA ONLINE AT WWW.SMABA.ORG
Y an COMMUNITY B in
• To establishOURequity positionANKthe consumer community. Adrian Judy – COMPULOGICAL, INC.our competitors - because they’ve been seeing our ad. Ashley Parker (2)
A+ PAPER SHREDDING When ask a caller how they
Simply put,4510 Shelbyville Road your product Redmon – WALTERS, WALTERSI REDMON & ASSOCIATES, found us, they might say the
“When someone needs Tracy or service,Hwy. 22 ,
in they think of you.” Louisville, KY 40207 6613 W. phone book. But ELINE REALTY CO.
NEED REAL ESTATE?? I know it probably started with the name
Don Snyder (2)
formation, 895-1713
We commonly see two big mistakes in advertising that
UNE waste money. First is the business that doesn’t grasp the aboveShredding ESTATE
Bank
Crestwood, KY 40014 awarenessSgenerated by our advertising.” Smart man! Struck (2)
AMERIPRISE FINANCIAL ERVICE
YOU SHOULD BE CALLING YOUR
241-2911
Bryan Potter – AAA KENTUCKY-BROWNSBORO BRANCH
AvoidCO.
1111 S. Hubbards Lane
www .smiky .com
wasting advertising dollars. Educate yourself on
Tom
ST. MATTHEWS REAL St. Matthews, KY Wright (2) Jim
d in business!
WELCOME NEW MEMBERS Document Ruthie J. Mayfield AUTO GLASS
reasons for advertising, so the tendency is to Jennifer Clemens – ECLIPSE branding and advertising, and have a plan. Carefully select
try it for a short BANK Auto Glass 523-7532
per CARL JEROME
period of timeDENISERATTERMAN, JR.
ELINE REALTY CO - 895-6300
— with unrealistic expectations for results. ADWELL your advertising media by Manager, St. Matthews Branch
JULIE
Vice President
COLLISION REPAIR Since 1913
considering: 523-7532
John Ballard (1)
THE CATERING CO. HE PAMPERED
T1. how closely the
Deborah Marasa-Holly – Hubbards Ln CHEF audience profile of the mediumWayne Barber (1) SERVICE AND REPAIR
Which brings us to the second money waster: not UNCTIONAL F– 111 S.
12907 budget (advertising is just a F ofFoxELDRIDGEMUIRyour target market;
KEITHFactory(502) 893-3644
PHILPOT
TEL Lane
Since 1913
having a ITNESS LLC
PORTIA Service and Repair 895-6300 (502) 896-0305
St . Matthews 896-3340896-0305
Phone
matches
259-2125
marketing plan and part the – WILSON &
Lawrence Plymouth Road .286 N. Hubbards Lane
BANK & TRUST COSpringhurst 426-0226
C 3700CALL NOW !!!
Louisville, KY SYSTEMSthat factors REEKSIDE AT ST. MATTHEWS the comparative Louisville, KY 40207 Matthewsaudience Realtor Bell
Your St. the ruthie.mayfield@CBandT.com (1)Margie
market
Fax (502) 259-1120
FUNERALADVANCED PAYROLL 40245
DIRECTORS 3711 LEXINGTON ROAD MARINE & STORAGE
plan) and
overallSINCE 1884 an understanding 40207
LOUISVILLE, KY in Louisville, KY 40207 2.
long term costs of reaching
Collision Repair
Highview 231-2867
target
435-8113
11855 Commonwealth Dr.
243-0000 514 Brightwood Pl. through different media;
Louisville, KY 40207 3. the frequency of theSt. Matthews 896-3340
results. 930-0365
of ways
Louisville, KY 40299
Catering media;
The next hurdle is determining what works. Tracking Personal Trainer Springhurst 426-0226
266-2000 896-0373 4. the creative opportunitiesHickey
Brian or uniqueness of Bowesmedium to the Inc. TRUST
results can be tricky. Once again borrowing advice from Highview 231-2867 PitneyStanley GaultWORTHY
2115 Pkwy
Payroll Processing Apartments
f our
462 S. 4th Ave Ste 1900
message.
communicate yourSales Executive HARDWARE
Corbett, “Don’t ask customers what brought them in.” He Louisville, KY 40202
Suite 100 STORES
cites the example of a new super lumber-type store. DALE WESLEY
DOMI O’DONOGHUE
M
D e & Storage 435-8113 a i l 40223
Marine s i g n . P r i n t . Louisville,.KYS i g n s .
V: of Coffee News
By Vicki Lenz, co-owner with husband Steve,800.322.8000 ext. 28891
www.smiky.com Nishea Sipley
ce. DID YOU KNOW?
the store on grand
Customers were polled as they entered F: 502.253.2469
CANDY BOUQUET 4450 WINFREE BUSINESS GROWTH reached at (502) HARDWARE
Louisville, LLC. She can be ST. MATTHEWS499-5635. Look for
Financial Representative
brianhickey@pb.com
opening weekend and asked, “What brought you in?” Roughly GUARANTEE 502 562 2400Serving youwww.pb.com since 1921
866.884.9425
8620 Hickory Falls Lane ADVISORS, RESULTS office
News every week
a new issue of Coffee 502 345 0303 cell in area restaurants.
said newspaper.
50% said radio, 30% said TV, and 20%
Louisville, KY 40056
1296 Beard Lane 502 562 2500 fax
You can get free roadside service on highways, parkways, and interstates 896-1764
nishea.sipley@nmfn.com 3919 Shelbyville Rd.
243-2393
Bagdad, KY 40003 PitneyBowes KY
FAX www.bkprint.com 40207 Each RE/MAX offic
894-9677
www.nmfn.com/nisheasipley Louisville,
in Kentucky. This Gifts is funded by our taxes.
9-2883
609-6439
They will change your tire, help with battery,
Business Development
WMB
For Free Roadside
MONICA STINSON PLLC
JAMES L. FINE, ATTORNEY, anything needed for an emergency (towing is Can You Afford 1 Hour a Month? RICKETTS & SDavid Krebs
or J E W E L E R S PLATT,1PLLC INCE 832
ess.com Assistance, CallATTORNEY included). TheySARA CLARK anyState, Country,
A FAMILY A,DVENTURE
JAMES L. FINE not Where would our City, money at
do not want AWRENCE W. FOX
L ATTORNEYS ATPresident
Vice LAW
Regional Manager of
1-877-367-598240204 ,not40207 a WILSONT& MUIR. if everyone whoback to
630 Barrett Avenue
4175 WESTPORT ROAD • UNIT 106 • LOUISVILLE KY even
all,
COURIER-JOURNAL
tip. & WORLD be VICE PRESIDENT
BANK & West CO
525 RUST Broadway
DONATED 1HOUR a month
could
Business Banking
4055 Shelbyville Road
Ta s t e I 3726i n i t e Road
n f 40207
C l a s s i c Louisville, .KentuckyLexington S t y l e .
(502) 899-9997 Louisville, KY • FAX (502) 899-9623
• FAX (502) 899-9967 Keep this number Community?BDO THE ANAGER RANCH M can
in your car and youMATH!!!!
384-1169
E-mail: jfinelaw@att.net • www.jameslfine.com their
Louisville, KY 40202 Louisville, KY 40207-3010
ount!
phone them if you need help. You can also get a sticker of: Theodore Loebenberg to TEL (502) 454-5400
582-4006 put on the
Compliments
CHARLES E. RICKETTS, JR. A. CARL PLATT
Family
SHIVELY OFFICE • 1722 Entertainment 502-562-8878
windshield with GAGEL AVE. • SHIVELY, KY 40216
(502) 896-2303
www.republicbank.com (502) 896-2303
this phone number.
(502) 448-5588 FAX (502) 454-6863
Auctioneer-Liquidator-Appraiser
Newspaper RES. (502) 423-0233
Brian S. Merkley Cell 502-387-3505
RES. (812) 923-5365
138 Chenoweth Ln.
130 ST. MATTHEWS AVENUE lfox@wilsonmuirbank.com
Email: Brokersun@aol.com 502-893-2501
President Ky. & Dist. of Columbia Fax Louisville, KY 40207-2680
cricketts@rpattorneys.com cplatt@rpattorneys.com
L to their website, highwaysafety.ky.gov/safe_patrol.asp, for details
Go ICENSED TO PRACTICE IN KENTUCKY AND FLORIDA.
LINDA RUDLOFF Admitted: Admitted: Ky. & Ind.
LOUISVILLE, KY 40207 www.wilsonmuirbank.com
www.brokersunlimitedinc.com brian@mkjewelers.com dkrebs@republicbank.com
502-895-6124
on whichYroads OMMUNITY B
OUR C are covered.
THIS IS AN ADVERTISEMENTANK MIKE MURRAY This is an advertisement. 7121 Fa
4510 Shelbyville Road A+ PAPER SHREDDING
St.
It pays to advertise in Matthews Area Business Association
11
Louisville, KY 40207 6613 W. Hwy. 22
Crestwood, KY 40014
ELINE REALTY CO.
895-1713
St. Matthews Area Business Association Prsrt Std
3940 Grandview Ave., Suite 216 U.S. Postage
PAiD
Post Office Box 7973
Louisville, Ky
Louisville, KY 40257-0973 Current Resident or Permit No. 1498
Copy Deadline for
May Newsletter:
April 15, 2010
Call us Today!