The primary aim of this paper is to discuss and analyze issue of public relations in Malaysia. Several key themes of communication management were explored: the practice of public relations in Malaysia and public relations diversity and practice in multi cultural environment.
This study also is concerned with what professional practice that desired and the professional practice that exists in the real world. Discussing on this topic may reduce the gap between public relations theory and practice. It is suggested that public relations should be viewed beyond a sub-discipline of mass communication or marketing; instead, it should be a complex strategic management discipline in order to venture into globalization challenges.