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					    Newsletter of the American Red Cross Los Angeles Region - Arcadia Antelope Valley Claremont Glendale Los Angeles San Gabriel Pomona Valley Santa Monica
    Third Quarter 2010 Issue                                                                                                    Health & Safety Classes: 1-800-627-7000 • Give Blood: 1-800-Give Life (1-800-448-3543)



                                                                                                                                                                   Crown Fire Spreads,
                                                                                                                                                                   Red Cross Converges
                                                                                                                                                                   Three Shelters Open for Wildfire
                                                                                                                                                                   Evacuees
                                                                                                                                                                      In response to the Crown Fire, which burned
                                                                                                                                                                   nearly 14,000 acres in the Palmdale area from July 29
                                                                                                                                                                   through Aug. 1, the American Red Cross Los Angeles
                                                                                                                                                                   Region opened three shelters for residents forced to
                                                                                                                                                                   evacuate their homes. At its height, the fire forced
                                                                                                                                                                   more than 4,000 people to evacuate and threatened
                                                                                                                                                                   nearly 2,000 homes.
                                                                                                                                                                      Approximately 175 residents spent the night of
                                                                                                                                                                   July 29 at the Marie Kerr Park shelter in Palmdale.
                                                                                                                                                                   Two other shelters were opened during the fire for




   Scott Underwood, assistant director of Disaster Operations, Greater Los Angeles Chapter, was part of a Southern California delegation that recently
   visited Chile to learn first-hand about that country’s response to the 8.8 magnitude earthquake. (Photo by Charlie Sardou)




  Earthquake Lessons
   By Vince Beiser, Communication & Marketing Volunteer
                                                                                           Chileans’ Individual Preparedness is a
                                                                                           Model for Southern California

      The massive earthquake and tsunami that hammered Chile in February killed more than 500 people, left 800,000 homeless, and caused                            Grant Barnard describes being evacuated from his Palm-
   $30 billion in damages — and provided a grimly detailed forecast of what a similar quake might do to Southern California.                                       dale home during the Crown Fire. He spent the night at an
                                                                                                                                                                   American Red Cross shelter set up at the Marie Kerr Rec-
      “It’s about as comparable as you can get to what would happen if a big quake hit Los Angeles and San Diego,” said Dr. Lucile Jones, chief                    reation Center in Palmdale. (Photo by Bob Carey)
   scientist with the U.S. Geological Survey. And that, she points out, could happen any time.
      Which is why Jones joined a fact-finding delegation from So. Calif., including representatives from the American Red Cross of Greater Los                    evacuees: the Acton Community Center in Acton and
   Angeles, on a week-long trip to Chile in late July to learn first-hand about the country’s response to the quake. The local group met with                      Agua Dulce Elementary School in Santa Clarita. In
   more than 20 officials from Chilean emergency response organizations.                                                                                           total, 262 individuals registered at the shelters and
                                                                                                                       Continued on page 2
                                                                                                                                                                   more than 350 meals and 550 snacks were served.
                                                                                                                                                                   Red Cross Client Services assisted two families who


Lifesaver and Survivor Reunite
                                                                                                                                                                   lost their homes during the fire.
                                                                                                                                                                      Nearly 100 Red Cross workers from Antelope
                                                                                                                                                                   Valley, Santa Clarita, Santa Monica, San Gabriel
Two Lives Forever Changed — One Year Later                                                                                                                         Pomona Valley, and Los Angeles assisted with the
                                                                                                                                                                   three-day effort. Within the first few hours of the
By Ana Gonzalez, Communication & Marketing Volunteer                                                                                                               disaster, volunteers with training in Mass Care,
   Almost a year since his near fatal heart attack, Thomas Fittro got to          Fittro, a Vietnam veteran and Navy Seal, and                                     Logistics, Staff Services, Disaster Mental Health and
meet and thank the stranger who gave him CPR and saved his life in a              Vintinner, a man with a tough, but exuberant                                     Health Services, and Operations Management were
Marina Del Rey parking lot.                                                       character who jokingly told Fittro, “You look a                                  activated for initial response efforts.
   That stranger is Dale Vintinner, an employee aboard the sport fishing          little better than the last time I saw you.”                                        The Red Cross thanks all of the community
boat from which Fittro had just disembarked. Fittro said he is here today             For his actions, Vintinner was presented                                     partners and local businesses that assisted during the
because of Vintinner’s American Red Cross training.                               with a Life Saving Award by the American                                         wildfire relief efforts, including Wal-Mart, Starbucks,
   In late July, Fittro and Vintinner were reunited in the same parking           Red Cross of Greater Los Angeles. Fittro and                                     Time Warner, McDonalds, The Salvation Army, Little
lot for the first time since the October 2009 incident. Together, they            his wife Linda, who have been together almost 40 years, believe Fittro           Caesars, and the Greenfield Café.
boarded the boat they were both on that day. It was a tearful reunion for         would not be here today if it weren’t for Vitinner. “He’s a hero. He’s my           For more information about becoming a Red Cross
                                                                                              guardian angel,” said Linda Fittro.                                  disaster volunteer, please visit www.redcrossla.org.
                                                                                                 Vintinner had been certified in CPR through an American
                                                                                              Red Cross of Greater Los Angeles workplace training program.
                                                                                              His employer, Marina Del Rey Sportfishing Company, provided
                                                                                              Vintinner the opportunity again this year. CPR instructor
                                                                                              George Katin recertified him.
                                                                                                 Vintinner was not alone trying to save Fittro. Los Angeles
                                                                                              County Deputy Glenn Maska was the first emergency
                                                                                              responder on the scene. He delivered breaths to Fittro
                                                                                              while Vintinner continued chest compressions. Before long,
                                                                                              lifeguards were on the scene and used a defibrillator.
                                                                                                 Fittro does not remember the afternoon he almost died
                                                                                              or the months of rehabilitation that followed his 17 days in
                                                                                              the hospital when he was unconscious. He does remember
                                                                                              his love of fishing. Despite his struggles with walking and
                                                                                              his short-term memory, the father of two and grandfather
                                                                                              of four, said, “I can’t wait ‘til the day I can go fishing on this
                                                                                              boat again.”                                                         Antelope Valley Chapter board members assisted
                                                                                                 For information about registering for CPR and First Aid or        throughout the response to the Crown Fire, including
                                                                                                                                                                   Julie Ferebee, seen here with California Governor
                                                                                              workplace training courses, please call 800-627-7000.                Arnold Schwarzenegger at a press conference at the
                                                                                                                                                                   Incident Command Post. (Photo by Monica Diaz)
                                                                                            Thomas Fittro (left) and Dale Vintinner talk on the New Del Mar
                                                                                            fishing boat in Marina Del Rey. Vintinner, a cook on the boat
                                                                                            helped save Fittro’s life by giving him CPR after he had a heart
                                                                                            attack. (Photos by Bob Carey)




www.RedCrossLA.org                                                                                                                                                                                                         1
                                                 Newsletter of the American Red Cross Los Angeles Region                                                                        Third Quarter 2010



       Message from the Chair
                                                                                                              Helping Globally, Acting Locally
      Individual Preparedness is Key to                                                                       Volunteers Learn International Services at
      Preventing an L.A. Katrina                                                                              Three-Day Institute
                                         Dear Friends of the American Red Cross,                                 American Red Cross International Services initiatives —
                                                                                                              including linking family members during international disasters
                                            When Hurricanes Katrina, Rita and Wilma struck the Gulf           and wars, tracing Holocaust victims, and preventing the spread
                                         Coast five years ago, the American Red Cross mounted one             of measles in Africa — was the focus of a three-day International
                                         of the largest disaster responses in American history. Due           Services Training Institute held Aug. 13-15 in Pasadena.
                                         to generous donors nationwide, the Red Cross provided                   Nearly 170 people attended the three-day event, including
                                         financial and other assistance to around 4 million people.           Red Cross volunteers from throughout California, as well
                                            Since then, we have learned that the government and the           as representatives from more than 40 non-profit agencies
                                         Red Cross will never be big enough to help everyone in a             statewide, consulate members, and United Nations Association
                                                                                                              ambassadors.
                                         large-scale disaster like the “Big One” we are anticipating in
                                                                                                                 Two volunteer instructors, Tobi Hajjar and Joseph Alvarado,
                                         Southern California. Instead, we must all play a role in getting
                                                                                                              taught a course specifically for educators about incorporating
                                         ready for a disaster. That is the message of our                     information on the Geneva Conventions — the rules of war
     campaign, which we launched on a large scale in September.                                               that protect life and human dignity — into their classrooms.
                                                                                                                                                                                        Danny Vong, board member,
                                                                                                                                                                                        Greater Long Beach Chapter,
        While it may be hard to imagine the power of a magnitude 8.1 quake, which is the size                 The course was offered for the first time at the Institute, and           was one of the many
                                                                                                                                                                                        presenters at the three-
     a recent study predicted could occur on the San Andreas fault, we need to anticipate the                 the two attended a special training in Washington, D.C. in early          day International Services
     measure of its devastation.                                                                              August to prepare.                                                        Training Institute hosted
                                                                                                                                                                                        by the San Gabriel Pomona
        In the last year, we have witnessed powerful earthquakes in Haiti and Chile and less                     Pasadena Mayor Bill Bogaard welcomed participants at the               Valley Chapter in August.
     damaging quakes in Mexicali and New Zealand. Since Chile is an urban, industrialized country             kick-off session of the Institute, which was hosted by the San
     with many similarities to Southern California, members of the Greater Los Angeles Chapter                Gabriel Pomona Valley Chapter. Eighteen International Services
                                                                                                              volunteers planned and implemented the Institute, with the help of the national Red Cross, as
     recently visited there to learn first-hand about that country’s response to the massive 8.8
                                                                                                              well as the Ventura, Orange County, Greater Long Beach and Greater Los Angeles Chapters.
     magnitude temblor that struck in February.                                                                  The International Institute is held several times a year in different cities nationally, with the
        What they found is that Chile’s nimble response was, in large part, due to the fact that                                                                                        next one planned for
     individuals took personal responsibility to prepare. People kept food and other supplies in                                                                                        Houston, TX.
     their homes and knew the designated evacuation areas along the coast.                                                                                                                 The Red Cross thanks
        What our Red Cross workers saw in Chile underscores that people need to be ready to take                                                                                        Pasadena merchants
     care of themselves and their families for three to seven days before outside assistance arrives.                                                                                   Ralph’s, Lucianno’s Italian
        As we focus on preparing the residents of our area for disasters, I want to provide you with                                                                                    Restaurant, and Panda
     an update about some internal changes taking place within our local Red Cross chapters. As of                                                                                      Express for donating meals
                                                                                                                                                                                        for the event.
     July 1, we have merged seven local chapters into the Red Cross Los Angeles Region. Accounting
     operations, donor information and other business functions are now managed at a regional                                                                                         Mwende May (left), United
                                                                                                                                                                                      Nations Association,
     level. This change will allow us to be more efficient and use donor dollars more effectively.                                                                                    Phillippa Herbert, manager,
                                                                                                                                                                                      International Services,
        Thank you for your continued support of the Red Cross. To learn how easy it is to prepare                                                                                     American Red Cross, San
     yourself and your family for an emergency, please visit www.PrepareLA.org.                                                                                                       Gabriel Pomona Valley Chapter,
                                                                                                                                                                                      and Mercedes Prado, Red
                                                                                                                                                                                      Cross volunteer, Long Beach
                                                                                                                                                                                      Chapter, attend the opening
     Jeff Sakaguchi, Board Chair                                                                                                                                                      kick-off of the International
                                                                                                                                                                                      Institute.
     Greater Los Angeles Chapter
                                                                                                                                                                                      (Photos by Roxanne Schorbach,
                                                                                                                                                                                      San Gabriel Pomona Valley
                                                                                                                                                                                      Chapter volunteer)




    Directory                          General Information: 1-800-627-7000

    On the web: www.RedCrossLA.org                       American Red Cross Los Angeles Region:
                                                                                                              Earthquake Lessons Learned from Chileans
                                                         Greater Los Angeles Red Cross:                           Continued from page 1
    Blood Donations:
    Dial 1-(800) GIVE LIFE or visit www.GiveLife.org     (310) 445-9900                                          Massive as the devastation was there, it was far less than
    Communication & Marketing:                                                                                that suffered by Haiti just six weeks earlier. That’s partly
                                                         Arcadia Red Cross:
    (310) 445-2650                                                                                            because of where the quakes were centered in the two
                                                         (626) 447-2193
    Community Events:                                                                                         countries, but it’s also because of Chile’s long experience
    (866) 548-8226                                       Antelope Valley Red Cross:                           with quakes.
    Disaster Relief/Military Services:                   (661) 267-0650                                          The country sits in an extremely active earthquake zone
    (888) 737-4306                                                                                            and is often slammed with tremendous temblors, including
                                                         Glendale Red Cross:                                  the most powerful one ever recorded — a magnitude
    Fundraising & Special Events:
                                                         (818) 243-3121                                       9.5 in 1960. As a result, building codes are stringent, and
    (310) 445-2685
    Health and Safety Classes                                                                                 many locals knew to evacuate coastal areas immediately in
                                                         Claremont Red Cross:
    (CPR, First Aid, Aquatics, Nurse Assistant                                                                anticipation of a tsunami.
                                                         (909) 624-0074
    Training):                                                                                                   Chilean officials admitted, however, that the government’s response was badly hampered
    (800) 627-7000                                       Santa Monica Red Cross:                              by a lack of preparation and coordination. No supplies were cached for immediate use, and
    International Services & Tracing Services:           (310) 394-3773                                       when the government began delivering boxes of food and shelter items, it was somewhat
    (310) 477-5176                                                                                            haphazard.
                                                         San Gabriel Pomona Valley:                              Chile’s experience, says Michael Kleiner, Emergency and Disaster Response director, Greater
    Volunteer Resources (Adult & Youth):
                                                         (626) 799-0841                                       Los Angeles Chapter, underscores the critical importance of emergency preparation - from the
    (866) 548-8226
                                                                                                              institutional to the individual level.
                                                         Visit RedCrossLA.org for maps and directions to
                                                         individual locations, as well as news from the Red      “What we saw in Chile affirms that we’re on the right track and underscores the importance
    ACROSSLA Credits                                     Cross communities.                                   of individual preparedness,” said Kleiner. “People need to be able to take care of themselves
    AcrossLA is produced and distributed by the
                                                                                                              and their families for at least three days.”
    American Red Cross Los Angeles Region as an          Follow us on Twitter:                                   The local Red Cross is preparing to shelter and feed hundreds of thousands of displaced
    information source for friends and supporters.       http://twitter.com/redcrossla                        people if a catastrophic disaster occurs here. There are currently 85 containers of food and
    ACROSSLA                                                                                                  supplies pre-positioned around the county, said Kleiner, but the Red Cross hopes to add many
                                                         Follow us on Facebook:                               more by pursuing additional preparedness grant funding.
    11355 Ohio Avenue, Los Angeles, CA 90025
                                                         http://facebook.com/redcrossla                          For more information about preparing yourself, your family, your business or school for an
    Editor: Carol Bromberg • Design: Robert Cooper
                                                                                                              earthquake, please visit www.PrepareLA.org.



2
                                                                                                                                                                                                                        www.RedCrossLA.org




                                                                                                                                                           Remembering Hurricane Katrina
                                                                                                                                                           Five Years Later
Alex Rose from the Greater Los Angeles Chapter’s Emergency and Disaster Response Dept. installs a Red Cross                                                By Tim Altman, Communication & Marketing Volunteer
insignia on top of a storage container holding emergency disaster supplies. The Anheuser-Busch Co. in Van Nuys
allows the Red Cross to keep 18 storage units filled with disaster materials at its facility. (Photo by Bob Carey)
                                                                                                                                                              The epic hurricane season of 2005 was a defining chapter in American Red Cross history.
                                                                                                                                                           Five years ago, Hurricanes Katrina, Rita, and Wilma changed the lives of millions of people

Restoring Retirement Nest Eggs                                                                                                                             across the United States and prompted a response by the Red Cross that was unprecedented
                                                                                                                                                           in size and scope.
                                                                                                                                                              Even before the media images of destruction and despair jolted the nation, trained
A Deferred Gift Annuity Can Help                                                                                                                           Red Cross responders were already in action. Generous donors from across the country
                                                                                                                                                           and around the world made it possible to mount one of the largest disaster responses in
   Rebuilding diminished retirement accounts is high on the to-do lists
                                                                                                                                                           American history – a response that tested the very limits of the Red Cross.
of many people in their 50s and early 60s. The IRS has strict dollar limits,
                                                                                                                                                              More than 4.5 million people in the affected
however, on the amounts Americans can contribute to IRAs and qualified
                                                                                                                                                           regions were provided with Red Cross
retirement accounts.
                                                                                                                                                           emergency assistance. Locally, the Greater
   Friends of the American Red Cross can supplement their retirement
                                                                                                                                                           Los Angeles Chapter assisted nearly 2,000
savings and reduce taxes by transferring stock or cash in exchange
                                                                                                                                                           Gulf Coast families who made their way to Los
for a deferred payment charitable gift annuity. A deferred payment
gift annuity provides a fixed income for life — starting in some future                                                                                    Angeles after the hurricanes. These families
year that you designate (usually the year you expect to retire). Deferring the start of your annual                                                        were given more than $1 million in direct
payments increases the amounts you will receive annually, and your charitable deduction is                                                                 financial assistance for emergency needs. A
magnified, as well.                                                                                                                                        third of those families were provided with local
   Members of the baby boomer generation may be ideal candidates for deferred gift annuities. For                                                          hotel rooms to meet their immediate housing
example, if a person age 55 arranges a $20,000 deferred payment charitable gift annuity today, with                                                        needs and many were also given access to
payments to begin at age 65, he or she can deduct almost $9,000 as a charitable contribution and                                                           medical and mental health services.
the American Red Cross would agree to pay $1,980 a year, starting in 10 years. Donors can also have                                                           Even with this demand, the Greater Los
the flexibility to start the annuity later than originally specified (which will increase the size of their                                                Angeles Red Cross sent more than 100 disaster
quarterly payments), or earlier, and receive smaller payments.                                                                                             volunteers to help at some of more than 1,000 shelters that were established in 26 states.
   Unlike IRAs and other retirement accounts, there is no limit on how much you can put into a                                                             Hundreds of ‘spontaneous’ volunteers came to the Red Cross offices and helped in whatever
deferred payment gift annuity. A large part of every contribution will be tax deductible. Deferred                                                         capacity they could.
gift annuities can be arranged to make payments for the lifetime of two people, such as a husband                                                             Like any event, there are always lessons to be learned. The Red Cross learned that there are
and wife, brothers and sisters, parents and children or close friends.                                                                                     some disasters that are so big that no agency — government or non-profit — can do it all.
   Deferred annuities also can be an ideal way for parents to provide for the retirement security of                                                       This cataclysmic event led to the development of many key partnerships between the Red
adult children, receive sizable tax deductions and help provide for Red Cross programs.                                                                    Cross and national, state and local organizations.
                                                                                                                                                              To read about the Red Cross response to Hurricanes Katrina, Rita and Wilma, please visit
   You can establish a charitable gift annuity with the American Red Cross for as little as $5,000. Enjoy the security of guaranteed income for life and   http://www.redcross.org/Katrina5Year.
   the satisfaction of establishing a gift that will advance the Red Cross mission. To learn more, contact Amy Gross or Dana Williamson, Gift Planning
   Officers at 1-310-445-2685 or grossa@arcla.org or williamsond@arcla.org or visit www.redcrosslegacy.org.

                                                                                                                                                              Bill Frazer Remembered
Red Cross Services for Those in the Service:                                                                                                                                                         Bill Frazer, a volunteer with the Greater Los Angeles
                                                                                                                                                                                                  Chapter for nearly 40 years and a veteran of more than
Briefings Held for Reservists                                                                                                                                                                     100 disaster relief operations, passed away on July 26,
                                                                                                                                                                                                  2010, after a brief battle with leukemia.
By Hilary Anderson, VISTA Member/Communication & Marketing Dept.                                                                                                                                     Bill began teaching First Aid and CPR with the
                                                                 During the summer, Los Angeles Region representatives                                                                            American Red Cross in 1971. As a disaster volunteer,
                                                              met with more than 800 soldiers and their family members                                                                            he served as shelter manager, Emergency Response
                                                              to brief them about Red Cross services available during their                                                                       Vehicle driver and feeding manager.
                                                              deployment.                                                                                                                            Bill’s wife, Karen, said that when he returned from
                                                                 The briefings, held specifically for Army reservists, was                                                                        disaster assignments, he would often share notes he
                                                              part of the Dept. of Defense’s Yellow Ribbon Reintegration                                                                          had received from children at the shelters. One such
                                                              Program, which provides information, services, referrals, and                                                                       note reads: “Thank you for coming to help feed my
                                                              proactive outreach programs to reservists and their families                                    mom and me after the flood.” Bill called these notes his “paychecks” for volunteering
                                                              through all phases of the deployment cycle.                                                     with the Red Cross.
                                                                 Red Cross workers were on hand to provide information                                          Bill will be missed by all the volunteers and employees he worked with through the
                                                              about how the Red Cross Service to Armed Forces division                                        years.
                                                              assists in linking members of the military with their families
                                                                                                                                                              (Bill Frazer was the first volunteer from Los Angeles to be deployed to assist with the
                                                              during a crisis.                                                                                Hurricane Katrina disaster, serving as the Red Cross liaison with the Southern Baptist
                                                                                                                                                              Convention which operated the large kitchens for the Katrina evacuees.)
                                                              Photo: Maggie Torres, coordinator, Service to the Armed Forces,
                                                              San Gabriel Pomona Valley Chapter, and LTC Robert A. White,
                                                              Officer in Command, Yellow Ribbon Program, participate in a
                                                              briefing session for soldiers this summer. (Photo by Hilary Anderson)




                                                                                                                                                                                                                                                             3
                                                          Third Quarter 2010                            Newsletter of the American Red Cross Los Angeles Region




     Volunteers Ready Supplies for the Next Disaster: Nearly 100 Red           The Ride for the Red: Shannon Lynn, 2009 Miss Canada (right), along          Heroes Breakfast: Former Los Angeles Mayor Richard Riordan will
     Cross volunteers spent Aug. 21 making sure the Red Cross is ready         with Canadian Olympian Christina Smith (left) and two other Canadian         be honored and Dr. Lucile Jones, chief scientist, U.S. Geological
     to open disaster shelters at a moment’s notice. The group washed          Olympians, are cycling from Calgary, Canada, to Santa Monica to raise        Survey, will speak at the inaugural Heroes Breakfast on Nov. 17 at The
     100 cots, inventoried supplies in eight shelter trailers and created      money on behalf of the American Red Cross and Canadian Red Cross.            California Club. The breakfast honors outstanding local businesses
     shelter administration kits. For more information about becoming a        The foursome, who started their ride on Sept. 26, hope to raise $1 million   that have taken an active role in disaster preparedness. For more
     disaster volunteer, please visit www.redcrossla.org. (Photo by Bob        for each organization. To make a donation and follow the team’s ride         information about the breakfast, please contact John Pacheco at
     Carey)                                                                    progress online, please visit www.therideforred.com.                         johnp@redcrossofsantamonica.org.




                                                                                                                     Teens Teach Preschoolers the Basics of
                                                                                                                     Emergency Preparedness
                                                                                                                     By Jennifer Harell, Communication and Marketing Volunteer
                                                                                                                        More than 20 Red Cross youth members spent their summer vacation teaching preschoolers the
                                                                                                                     basics of personal preparedness by performing skits featuring familiar Sesame Street characters such
                                                                                                                     as Elmo and Big Bird.
                                                                                                                        The teens performed at 16 L.A. County libraries for nearly 1,000 children. The show features three
                                                                                                                     interactive musical skits: Beat the Quake, Crawl Low in Smoke, and Stop, Drop, and Roll.
                                                                                                                        Audience member, Stephanie Hernandez, said her favorite part was practicing the stop, drop and
                                                                                                                     roll drill. “Now I know what do to in case of a fire,” she said.
                                                                                                                        For more information about becoming a Red Cross youth member or scheduling a puppet show
                                                                                                                     performance at hospitals, community events, fairs and other public events, please contact Erica
                                                                                                                     Helson, Youth Services coordinator, at helsone@arcla.org.
                                                                                                                     In August, Red Cross youth members (back row l to r) Brandon Wolinsky, Susan Flores and Sally Na from North
                                                                                                                     Hollywood High School, and Dorsa Davari, Santa Monica High School, teach children about emergency prepared-
                                                                                                                     ness at the Cahuenga Branch Library. (Photo by Jennifer Harell)
NON-PROFIT ORGN


 LOS ANGELES, CA
  PERMIT #31589




                                                                                                                      Canvassing the Streets for Earthquake
   U.S. POSTAGE




                                                                                                                      Preparedness
        PAID




                                                                                                                         Red Cross volunteers pounded the
                                                                                                                      pavement during Sept. to kick off
                                                                                                                      PrepareLA — a campaign aimed at
                                                                                                                      encouraging and empowering Los
                                                                                                                      Angeles residents to get ready for
                                                                                                                      “the Big One” and other disasters.
                                                                                                                         In recognition of September
                                                                                                                      being National Preparedness Month,
                                                                                                                      the Red Cross posted 60 street
                                                                                                                      banners in a 30-block corridor in
                                                                                                                      the mid-Wilshire and Koreatown
                                                                                                                      areas of Los Angeles. “Street teams”
                                                                                                                      of Red Cross volunteers canvassed
                                                                                                                      the neighborhoods featuring the
                                                                                                                      banners, delivering English, Spanish,
                                                                                                                      and Korean preparedness information
                                                                                                                      to more than 100 local businesses
                                                                                                                      and other organizations. The primary
                                                                                                                      message: “Getting prepared is easy. It
                                                                                                                      starts with YOU.”
                                                                                                                         To learn more about how to
                                                                                                                      get prepared, please visit www.
                                                                                                                      PrepareLA.org.
             Los Angeles, CA 90025




                                                                                                                                Follow the Los Angeles Region Red Cross on:
                                     www.RedCrossLA.org
             11355 Ohio Avenue




                                                                                                                                                                      www.facebook.com/redcrossla
                                                                                                                                                                      www.twitter.com/redcrossla

				
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