Kano Analysis for Customer Prioritization Like I would like it; enjoy it; it would be helpful to me.
Expect It Must be that way; it is a basic need.
Don't Care Neutral; wouldn't concern me; don't care.
Live With Dislike it but can live with it; inconvenience.
Dislike Extreme dislike; can't accept it; major isue.
How would you How would you
Story Title Story Narrative feel if this was feel if this was
present? absent?
Expect It Dislike
Like Dislike
Like Live With
Expect It Expect It
Expect It Like
Dislike Dislike
Expect It Like
Expect It Expect It
Expect It Don't Care
Expect It Live With
Expect It Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
Dislike Dislike
would be helpful to me.
n me; don't care.
h it; inconvenience.
ept it; major isue.
Priority
Must-Be
Performance
Attractive
Indifferent
Reversal (invalid)
Questionable (invalid)
Reversal (invalid)
Indifferent
Indifferent
Indifferent
Must-Be
Questionable (invalid)
Questionable (invalid)
Questionable (invalid)
Questionable (invalid)
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Questionable (invalid)
Questionable (invalid)
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Questionable (invalid)
Questionable (invalid)
Questionable (invalid)
Questionable (invalid)
Questionable (invalid)
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Questionable (invalid)
DO NOT CHANGE - The tables on this page drive the results of Kano Analysis.
Like Expect It
Would be helpful Like Q A
Must be this way Expect It R I
Neutral, wouldn't matter Don't Care R I
Inconvenience, but can live with it. Live With R I
Can't accept it Dislike R R
M Must-Be
P Performance
A Attractive
I Indifferent
Q Questionable (invalid)
R Reversal (invalid)
Don't Care Live With Dislike
A A P
I I M
I I M
I I M
R R Q