Find people that have a need for what you are selling and target them. Also, improve your product in a way that makes it easier or cheaper for them to acquire your product or service. Information is also your best friend; find our how many people are out there with a need for your product and take steps to reach them. Because of this, you should always perform your market research; effective market research is probably the most important tool any business has.
How To Grow Your Business by Finding Ways to Keep Your Customers Coming Back