Halo Interactive DDB - Agency credentials

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Halo Interactive DDB - Agency credentials Powered By Docstoc
					Agency presentation
October 1999

                                   Full Service Digital Media Agency
                      The DDB Worldwide Communications Group Inc.
Our Mission

 To be the most reliable partner our clients’ can achieve their digital media marketing goals with

 To gain and retain leadership on the new media services market
Our Strategy

     We keep our promises and meet the set deadlines

     We open new markets for our clients’ via effective use of digital media

     We operate as a full service agency, minimizing the need for outsourcing specific tasks

     We guarantee both technical and creative excellence of completed projects

     We synchronize our activities with clients’ marketing and public relations activities in
      traditional media

     We prefer to work on large, innovative and influential projects that have long term perspective

     We follow the global conceptual and technological developments of the industry and the
Agency Profile

    Halo Interactive DDB Estonia Ltd was founded in 1996 and has become one of the leading
    digital media agencies in Estonia. In January, 1997 we became part of the second largest
    and most creative advertising network in the world, The DDB Worldwide Communications
    Group Inc.

    • Annual turnover in 1998: 2.6M EEK
      (growth compared to 1997 exceeded 300 %)

    • Full-time staff of 12 employees:
           – Management and administration (2)
           – Client Account Management (2)
           – Creative Director (1)
           – Art Direction and Computer Graphics (4)
           – IT and programming (3)

    • The internal structure and work processes are similar to those in (DDB) advertising
      Internet Information Servers (Web Development)
         – Strategy and Planning
         – Development and Design
         – Constant updates
         – Usage statistics and Analysis

      Technical Solutions
        – Internet domain name management
        – Virtual server space rental

      On-line Advertising
        – Campaign planning
        – Media dealing

      Multimedia CD-ROMs
        – Planning
        – Development and Design
        – Production
Clients – Web Projects
Products - Multimedia CD-ROMs

        – Contains Estonian economic history and environment, Eesti Ühispank’s 1997.
          Annual Report, overview of the bank’s first 5 years of activities
        – The first financial multimedia product in Eastern Europe
        – The first CD-ROM produced completely in Estonia

        – Multimedia presentation to support ETL’s privatization process and initial public
        – Introduces Estonian history, economic situation, telecommunications market and
          specifically ETL with its subsidiaries
Lasting Partnerships

      WebTrends Inc – web usage statistics analysis software

      Meediamaa, Microlink Online, BNS, Postimees etc – on-line media spaces for advertising
       in Estonian internet

      Unineti Andmeside – a leading Estonian internet service provider

      Datum Optimum Media – traditional media planning and sales

      Brand Sellers DDB – full-service traditional media advertising agency

      DDB & Co. Communications – public relations

      Rapp Collins – direct marketing

      Forwards Studio – audio production for CD-ROM projects

   Task                    Hourly rate

   Project manager         570, 00 kr/h
   Art Director            550, 00 kr/h
   Creative Director       550, 00 kr/h
   AD assistant            470, 00 kr/h
   Programmer              600, 00 kr/h

   *prices excl. VAT 18%

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