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					                                                                                                                                                                                                A Petite Review
                                                      PAGE 4          NEWSLETTER                             SUMMER 2010                                                                        NEWSLETTER                                     SUMMER 2010
                                                                                                        www.psiloveyou.org                                                                                                                   www.psiloveyou.org



                                                                                                                                                                                                          Message From President
                                From The Director’s Chair                                                                                       2010 Newest Members
                                               By Jo Diaz, Executive Director
                                                                                                                                                           Since April 2009
                                                                                                                                                                                                             John Concannon
When I began keeping records on Petite Sirah, there were slightly over 60 growers and producers of Petite Sirah in California -                                                                                      State of Petite Sirah
combined. That was in 2002. Today, only eight years later, there are now 126 growers + 723 producers. That's 849 companies,                 Aver Family Vineyards      (Santa Clara Valley)
                                                                                                                                                                                                                     TO ALL THE FRIENDS AND ADVOCATES
99 percent of them in California with a Pet Project.
                                                                                                                                            CellarPass                        (Napa)                                 OF PETITE SIRAH!
Here's what I've come to learn, living behind the scenes, about this intriguing cultivar.                                                   Charter Oak Winery              (St. Helena)
                                                                                                                                                                                                                     I am honored to represent the PS I Love You board
       • About 90 percent of all the producers that I've documented for the last eight years make 500 cases, or fewer, of PS per vintage.   Christopher Creek          (Russian River Valley)
                                                                                                                                                                                                                     as President for 2010.
       • Winemakers for larger companies are expected to make the winery's benchmark wines, and are then allowed to have a Pet              Diablo Vista Vineyards           (Oakley)
         Project (e.g., 12 barrels in a corner, separate from all other wines).
                                                                                                                                            Diamond Ridge Vineyards       (Lake County)                              It is rewarding to see the continued growth in sales
       • The Pet Project wine is currently being sold in the wineries' tasting rooms and through their wine clubs.
                                                                                                                                                                                                                     of this variety.
       • No outside marketing is needed as a result of complete in-house sales and promotion.                                               Edwards Vyd. & Cellars       (Ramona Valley)
       • Some wine companies are quietly growing their own production by a barrel or two with each vintage, so it's growing in a            Fortress Vineyards            (Lake County)         Our consumers are looking for a wine to drink now that also has the
         manageable way.                                                                                                                                                                        staying power that will allow them to enjoy the wines 10 or 20 years
       • Winemakers love to make this wine, to satisfy their own passions...It's a winemaker's wine.                                        Grizzly Republic Wines           (Salinas)
                                                                                                                                                                                                from now.
       • Other winemakers are now hanging their hats on Petite Sirah, and are taking advantage of a very small producer membership          Jazz Cellars                   (Foster City)
         level, as part of PSILY's collective marketing.                                                                                                                                        I have been impressed with the many producers of Petite Sirah, both
                                                                                                                                            Justice Grace Vineyards       (San Francisco)
       • These small producers, who are joining PSILY, are as passionate about their own Pet Projects as Robert Mondavi was, when he                                                            large and small, that have released premium vintages year after year.
         first started his winery in the 1970s.                                                                                             Line Shack Winery              (Paso Robles)
       • Robert Mondavi pulled out Petite in the 1970s to replant with Cabernet Sauvignon. Today, his heirs are putting PS on their wine    Maley Brothers Vineyards          (Lodi)            Petite Sirah was planted in our vineyard between the years of 1908-
         labels.
                                                                                                                                            Morse Vineyards                (Fiddletown)         1911. It was always used in our popular Burgundy blend up until 1961
                                                                                                                                                                                                when my Dad as winemaker set a small lot aside and released it as the
                                                                                                                                            Oakstone Winery              (Sierra Foothills)
                                                                                                                                                                                                variety “Petite Sirah”.
                                                                                                                                            Occasio Winery              (Livermore Valley)
                                                                                                                                            Old Creek Ranch Winery         (Ojai Valley)        It also gives me great pleasure to share a birth year “1961” with America’s
                                                                                                                                                                                                “First Petite Sirah”.
                                                                                                                                            Ranchita Canyon Vineyard       (San Miguel)
                                                                                                                                            Robert Foley Vineyards           (Angwin)           A toast to the past and future of this great American Variety!
                                                                                                                                            Spangler Vineyards         (Umpqua Valley, OR)
                                                                                                                                                                                                John Concannon
                                                                                                                                            Szabo Vineyards                (Nevada City)        Fourth Generation Vintner
                                                                                                                                                                                                Concannon Vineyards
                                                                                                                                            TAPAS                          (Phoenix, AZ)
                                                                                                                                            Tres Sabores Winery             (St. Helena)
                                                                                                                                                                                                Jeffery Ballou              Susan Dickert          Cheryl Dupris
                                                                                                                                            True Vine Vineyards             (Somerset)          Nancy Ellenbogen            Joyce & Nick Feimer    Lori Frederickson
                                                                                                                                            Vezér Family Vineyard         (Suisun Valley)       Don Horst                   Terra Lauppe           John Long
                                                                                                                                                                                                Joel Lurie                  Chris Petersen         Bob Pettist
For more information about any of the topics covered
         in this newsletter contact Jo Diaz:                                            Newsletter Editor: Lyla Diaz                                                                            Joy Poulsen                 Mark Scholar           Erin Stewart

   707.620.0788 or jo@diaz-communications.com
                                                                                      lyla@diaz-communications.com                          Welcome to Our GrouPieS:                            Richard Tobey               Kenneth Vogt           Edward Zimmerman
                                                 NEWSLETTER                                                          PAGE 2            SUMMER 2010                                                                                    PAGE 3
                                                                                                                                                                                                                         www.psiloveyou.org



                                     Dark & Delicious 2010                                                                                                           EIGHTH ANNUAL
                                                                                                                                                               Petite Sirah Noble Symposium
The Fourth Annual Dark & Delicious event was held on February 19, 2010, at Rock Wall Wine Company in Alameda. The event
sold out, welcoming about 700 Petite Sirah fans into Rock Wall’s 20,000 square foot facility in Alameda, overlooking the skyline
                                                                                                                                                       Coming to Concannon Vineyard - July 27, 2010
of San Francsico. This event continues to be a must-do event for fans of Petite Sirah, and the only event of its kind, combining
the passion for petite with delectible delights. Thank you to the following wineries and food companies for participating in an
unforgettable evening.
                                                                                                                                   AGENDA
                                                                                                                                   7:30 - 8:30 a.m.
                                   Wineries                                                                                                 Registration & Continental Breakfast
                                   Artezin Wines              Gustafson Family Vineyard         Robert Biale Vineyards             8:30 - 8:35 a.m.
                                   Aver Family Vineyards      Heringer Estates                  Rock Wall Wine Company                      WELCOME ~ Jim & John Concannon
                                   Ballentine Vineyards       Jazz Cellars                      Rosenblum Cellars                  8:35 - 8:45 a.m.
                                   Berryessa Gap Vineyards    Langtry Estate & Vine-            Silkwood Wines                              INDIVIDUAL INTRODUCTIONS
                                   Bogle Winery               yards                             Spangler Vineyards
                                   Charter Oak Winery         Lava Cap Winery                   Stags’ Leap Winery                 8:45 - 9:30 a.m.
                                   Clayhouse                  Line 39                           Stanton Vineyard                            SESSION I KEYNOTE SPEAKER
                                   Cleavage Creek             Marr Cellars                      Stonehedge Winery                           Tyler Coleman, Dr.Vino.com
                                   Concannon Vineyard         Mettler Family Vineyards          Trentadue Winery
                                   David Fulton               Michael~ David Vineyards          Tres Sabores                                • The making of a more widely accepted variety
                                   EOS Estate Winery          Miro Cellars                      Twisted Oak                        9:30 - 9:45 a.m.
                                   F. Teldeschi Winery        Mounts Family Winery              Ursa Vineyards                              BREAK
                                   Field Stone Winery         Parducci Wine Cellars             Vezér Family Vineyard
                                   Foppiano Vineyards                                           Vina Robles                        9:45 - 10:30 a.m.
                                                              Pedroncelli Winery
                                   Fortress Vineyards         R&B Cellars                       Wilson Vineyards                            SESSION II MARKETING
                                   Grizzly Republic Wines                                                                                   Dan Berger, Vintage Experiences
                                                                                                                                            Clark Smith, Grape Crafter                         REGISTER NOW!
                                   Food Companies                                                                                           • Understanding the Terroir of Your Petite Sirah
                                   9 Catering                Fiscalini Cheese                   Savoy Events                       10:30 - 11:15 a.m.                                          Seating for the symposium is limited to 98
                                   Aidell’s Sausage
                                   Andalu Restaurant
                                                             Fume Bistro of Napa
                                                             Great American Barbeque
                                                                                                Sweet Things
                                                                                                The Hobnob
                                                                                                                                            SESSION III ENOLOGY                                people. Each year it’s a sell out, so please
                                                                                                                                            Christophe Paubert, Stags’ Leap Winery
                                   Angela’s Bistro
                                   Asena Restaurant
                                                             Harvest Catering
                                                             Lovesticks by Judy’s Breadsticks
                                                                                                Tomatina Restaurant
                                                                                                Venga Paella                                • The Taming of the Shrew                          don’t procrastinate. If you are interested in
                                   Bert’s Desserts
                                   Bistro 29
                                                             Marcel et Henri Charcuterie
                                                             Francaise
                                                                                                Whole Foods Market
                                                                                                Wood Tavern of Oakalnd
                                                                                                                                   11:15 - 11:30 a.m.                                          reserving your space today, please register
                                                                                                                                            BREAK
                                   Bistro Jeanty
                                   Blue Heron Catering
                                                             Marin French Cheese
                                                             Mary’s Pizza Shack
                                                                                                Yoshi’s Jazz Club
                                                                                                Z Cioccolato                       11:30 - 12:30 p.m                                           online at: petitesirahsymposium.com.
                                   Creative Palate Works     Montibella Sausage                                                             SESSION IV VITICULTURE
                                   Farm Fresh To You         Ramekins Culinary School                                                       Larry Mettler, Mettler Family Vineyards
                                                                                                                                            Paul Foppiano, Foppiano Vineyards
                                                                                                                                            Bob Swain, Mendocino Wine Co.                         PS I Love You would like to thank our Sponsor:
                                                                                                                                            • Best Farming Practices for Different Climates
                                                                                                                                   12:30 - 1:30 p.m.
                                                                                                                                            ANNUAL LUNCH WITH MEDIA
                                                                                                                                   1:30 - 3:30 p.m.
                                                                                                                                            BEST OF THE PETS MEDIA TASTING
                                                                                                                                            (Bring your Petite Sirah ~ Three bottles)

				
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