three-steps-to-your-online-store

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					Mercantec – Since 1995, the Web's E-Commerce Pioneer


    Thank you for using Mercantec's E-Commerce Express – the
                 world's first FREE shopping cart.
This guide is designed to get you up and running in 5 minutes with the following 3 quick
and easy steps:

Step 1: Add your Items
     Tell E-Commerce Express what you are selling. Items can be
     products, services or anything that will cause someone to
     send money to you.


Step 2: How do you want to get paid?
     Tell E-Commerce Express how your customers will pay.
     Options include:
           Credit Cards (Mastercard, Visa, Discover, etc.)
           PayPal
           Amazon
           Google Checkout
           Direct Order (cash or check)

Step 3: Finalize your online store
     Whether you have an existing web site or you want
     Mercantec to host your online store, E-Commerce Express
     generates the needed pieces such as:
         Buy It Now buttons
         Instant Storefront
         Shopping Cart
 That's all there is to it. Step-by-step instructions are on the following pages.

Getting started with E-Commerce Express                            www.Mercantec.com
E-Commerce Express (ECX) is a free and simple-to-manage shopping cart. It can be
used in two ways: 1) display items on your own web site, or 2) have Mercantec host
your online store free of charge.

To set up your shopping cart, follow these steps:

1. Once you have logged-in to your ECX Account, click on "Items"
to enter the products you are selling.




For the items you are selling, enter the:
   1. Name
   2. Description
   3. Item Price
   4. Shipping Charge
   5. Select "Yes" to have ECX create a default product page for the item and "Yes" to
      allow this item to be seen from other pages ECX creates.




Getting started with E-Commerce Express                            www.Mercantec.com
Item Attributes This allows you to create a descriptive list (small, medium, large or
red, blue, green) or an area for special instructions, such as a monogram. Click on
"(Examples)" to see how each option looks.




2. SET UP PAYMENT     OPTIONS FOR YOUR CUSTOMERS IN          "STORE
CONFIGURATION".




Checkout ECX allows you to give your customers a variety of ways to pay, including
PayPal, Google, Amazon and more. Select the ones you will offer to your customers and
follow the wizard for setting up each of them. ECX has built-in "hooks" to these
payment systems, making it easy to add them to your checkout.

Note: Payment options can be added or removed from your shopping cart at any time.

Shipping If you charge for shipping, ECX allows you to charge a flat rate per order, an
amount per line item or a combination of the two. This gives you the flexibility to
determine what works out best for you and your product / service.

Taxes You can configure to have ECX add sales tax to orders based on your local
requirements.

Coupons If you want to offer specials or promotional discounts, ECX allows you to do
this with the built-in Coupon feature. Coupons are a great marketing opportunity,
especially if advertising on a different site or promoting a special to your existing
database.

Options Here you may personalize your storefront with your organization name and
logo, if you wish.


Getting started with E-Commerce Express                            www.Mercantec.com
3. FINALIZING    YOUR STORE WITH       "STORE BUILDER"




As mentioned before, you can use ECX to display your items on your own web site or
have Mercantec host your storefront for free.

Free Hosting of Your Online Store
Select Instant Storefront to have Mercantec create and host your store. You then
direct customers to your free Mercantec store, such as from your blog or web site.




Free Shopping Cart for Your Web Site
Select Shopping Cart Snippets (Snippets are short pieces of code) to have ECX
generate HTML code that you use on your web site. Options here include:
     'Add to Cart' – puts the item in their cart while they continue to shop
     'Mini Cart' – allows Customers to see what is in their cart while they are shopping
     'View Cart' – Customers can amend/remove items in the cart, then proceed to
      checkout

Create an Order Form for Your Web Site
With E-Commerce Express, you can display an order form that contains some or all the
items you have available. The code that is generated can be pasted into your web site.
Getting started with E-Commerce Express                              www.Mercantec.com
Create 'Buy It Now' Buttons for Your Web Site
Buy It Now buttons allow your customers to instantly buy one specific item and proceed
directly to checkout. This is a great option for e-mail promotions or specials.




Congratulations!!! If you followed the three steps, your site is now set up and you are
an active online merchant.

E-Commerce Express has additional features that further enhance the online experience
for you and your customers. Examples include:

     Google Base functionality enables you to list your items on Google.
     Set up ECX to list your items on ebay.
     Order Download module enables more robust reporting for importing to popular
      accounting programs such as Quickbooks or MS Money.
     Shipping module gives you flexibility to offer various promotions and incentives
      concerning shipping charges.


It is for these reasons that our users feel that E-Commerce Express is the most robust
free shopping cart available.

Comments and feedback are always welcome. If you need help with any advanced features of
your free shopping cart, please call us at 630-305-3200 or visit
www.Mercantec.com/Consulting for more information.

Happy Selling!

Getting started with E-Commerce Express                             www.Mercantec.com

				
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Vishal Patil Vishal Patil ONLINE MONEY http://seabirdinfo.co.cc
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