VIEWS: 7 PAGES: 2 POSTED ON: 12/29/2011
CDC MarketFirst is one of the market’s most sophisticated and powerful marketing automation and lead management software suites. Trusted as an on-premise solution for more than a decade, CDC MarketFirst has a strong track record of helping companies deploy targeted multi-channel marketing campaigns that improve response and lower cost
CDC MarketFirst On Demand Implement an automated marketing solution cost-effectively and quickly, with low costs and resource demands CDC MarketFirst On Demand can be deployed Utilize the power of leading integrated marketing automation platform quickly, so you can start reaping the benefits of marketing automation as soon as possible. CDC MarketFirst, even if you don’t have the resources or budget to implement the system in-house. CDC MarketFirst On Demand gives • Get up and running faster than implementing an installed system and benefit your business robust marketing automation functionality as a service, from your investment almost immediately enabling you to focus your resources on creative marketing, not • Centrally plan, design, define, test, software implementation and management. execute, track, and evaluate global marketing campaigns, programs, CDC MarketFirst is one of the market’s most sophisticated and powerful marketing automation and processes and lead management software suites. Trusted as an on-premise solution for more than a decade, CDC MarketFirst has a strong track record of helping companies deploy targeted multi-channel • Enjoy low total cost of ownership, with no marketing campaigns that improve response and lower costs. But for some companies, the need for dedicated IT staff or additional implementation and management of an on-site marketing automation system places too great a hardware upgrades demand on available IT resources and budgets. There’s great news for these companies: they • Avoid capital expenditures by purchasing can quickly and cost-effectively gain access to the full power of the CDC MarketFirst suite without enterprise-class marketing automation as purchasing or installing any software, through CDC MarketFirst On Demand. CDC MarketFirst On a service Demand offers 100% outsourced marketing automation, hosted and managed by our team, at a competitive price, saving your company the up-front software investment and freeing you to focus • Enjoy reliable service, with our secure on higher-value activities such as creative campaign content development. and dependable hosting services CDC MarketFirst enables your organization to profile prospects and customers, segment lists • Count on the experts—our support team according to meaningful criteria, follow up on campaign responses immediately, deliver “hot” does all the work to ensure your automated prospects to the sales team, and effectively nurture cooler leads into sales opportunities. Develop marketing solution is running efficiently transparent, systematized marketing processes that help you better understand your audiences and To learn more about CDC MarketFirst On produce meaningful results. By profiling each contact and targeting them with highly personalized, Demand and how it can address your firm’s relevant messages, marketers can generate a continuous flow of qualified leads for the sales team. unique needs, call +1 877-748-6825. Use CDC MarketFirst On Demand to create, automate, and measure highly effective marketing programs without the upfront software investment and resource commitments. Develop Sophisticated Event-Triggered Marketing Programs Develop multi-step, multi-channel campaigns that span e-mail, web forms and landing pages, telesales, direct mail, short message service (SMS), and all other channels. Build multi-wave campaigns that adapt to prospect and customer behavior and automatically trigger actions— from sending a follow-up e-mail to alerting a salesperson to initiating a telesales program. Increase Response Rates with Targeted, Personalized Communications The real power of CDC MarketFirst On Demand is its conditional text capabilities, which enable true one-to-one messaging. Your marketing team can specify which target segment receives which specific message or product offer in which language and deliver it via their preferred channel. Increased relevance improves response rates and builds better relationships. Distribute Self-Qualified Leads to Your Sales Team CDC MarketFirst On Demand lets marketers define the criteria used to automatically score, rank, and route leads to the sales team, thereby focusing sales efforts and dramatically improving lead conversion rates. CDC MarketFirst can automate lead-nurturing programs that cultivate and track leads over time and pass leads to the right salesperson when they exhibit “ready-to-buy” behavior. Get Implemented Faster and at a Lower Cost Leverage CDC MarketFirst’s “Instant On” deployment model to roll out your marketing automation project in record time. You get marketing automation functionality out of the box, with flexible subscription/rental pricing to fit your needs. Multi-tenancy and dedicated hosting are both offered. Let Us Manage Your Marketing Automation Application We manage every aspect of your marketing automation solution so you do not have to worry about it. CDC MarketFirst Professional Services will manage the application installation, configuration, and optimization, and also install monitoring and diagnostic applications that are monitored 24/7. CDC MarketFirst | Datasheet CDC MarketFirst On Demand Features Feature Description Campaign Management Easily create sophisticated multi-step, multi-lingual, multi-wave campaigns with conditional logic connecting the steps using a drag-and-drop interface. Campaign Execution Execute campaigns and conditionally link programs: If a prospect’s response meets certain criteria, they can be automatically entered into another marketing program, such as a sales rep follow-up program or new-customer welcome program. Lead Qualification and Distribution Progressively add profile information to a lead and automatically assigns a qualification level based on user-defined criteria. The lead can then be routed based on complex user-defined rules. Lead Capture Differentiate between Internet and non-Internet leads to support online sales consultants; capture lead source data. Lead Nurturing Nurture longer-term prospects cost-effectively with automated campaigns, such as newsletters and collateral offers. Marketing-Effectiveness Analysis Track the source of leads throughout the life cycle to determine where marketing expenditures are generating the most revenue; automate post-event follow-up surveys; calculate ROI. Conditional Content Drive truly one-to-one communications programs by enabling marketers to deliver content specific to profile criteria and personal preferences. Preference Tracking Automate the tracking of large prospect/customer bases and their preferences without requiring the resources of a large marketing organization. List Management and Segmentation Offers sophisticated audience management capabilities, including point-and-click creation of dynamic segments and static lists, combinations of segments, split segments, and even random samplings for campaign testing, giving you full control over targeting. Segment customers and prospects by value, preferences, region, history, and more. Reporting Measure responses to marketing activities in real time, allowing marketers to tweak campaign parameters and optimize precious marketing resources. Multi-Channel Support Supports multi-channel marketing, including e-mail, direct mail, fax, SMS, and web outbound delivery, as well as easy-to-set-up inbound website landing pages—all managed within a single application. Managed Hosting Services Features Network CDC MarketFirst On Demand offers a high performance network that connects directly to all major Internet backbones, effectively placing customer servers at the core of the Internet. With multiple connections, Internet traffic is automatically routed around network outages to ensure servers always have the fastest response times available. Data Center CDC MarketFirst On Demand uses state-of-the-art data centers that provide a highly secure physical infrastructure, including the latest in biometric authentication, video surveillance, and round-the-clock security officers, while permitting unannounced 24/7 customer access. The data center is engineered to eliminate any single point of failure, with multiple layers of redundancy in power systems, HVAC, and fire detection and suppression. All systems are monitored 24/7. Experience CDC MarketFirst On Demand To learn more about how CDC MarketFirst On Demand can help your organization create, automate, and measure highly effective marketing programs, call us today at +1 877-748-6825 or visit us at www.cdcmarketfirst.com. Copyright © CDC Software 2010. All rights reserved. The CDC Software logo and CDC MarketFirst logo are registered trademarks and/or trademarks of CDC Software.
Pages to are hidden for
"Pivotal CRM Data Sheet-CDC MarketFirst On Demand"Please download to view full document