SIIA Mobility Webinar Series
“How Cloud Computing Changes the Mobile Landscape”
Moderator:
Maribel Lopez, Lopez Research, LLC
Panelists:
Joe Weinman, Strategy and Business Development, AT&T Business
Solutions
Jim Szafranski, SVP, Customer Platform Services, Fiberlink
Communications
The Last SIIA Mobility
Webinar!
“Navigating the New Mobile Application
Development and Distribution Models”
Price for SIIA Members: Free, Non SIIA Members: $89
Thursday, January 21, 2010 – 2:00pm - 3:00pm EDT
For more information, visit: http://bit.ly/siiamobile
“SIIA pioneered the government cloud computing dialogue with its
SaaS Gov conference. Now in its fourth year, the SIIA conference has
consistently attracted top government speakers, cloud computing
experts, and public sector customers to show how government
agencies can take advantage of the cloud…”
-Daniel Burton, Senior Vice President, Global Public
Policy, Salesforce.com
SIIA & INPUT Members: $495
Non-Members: $695
Gov IT Purchasers (with Fed ID): Free
http://www.siia.net/saasgov
Medium-sized, EBITDA-positive companies are
invited to apply to present before an audience of
middle-market-focused senior lenders, private equity
investors, and strategic partner prospects.
Deadline to Present: 12/15/2009
March 3, 2010
New York City
SIIA Mobility Webinars Host:
Maribel Lopez
Principal Analyst and
Founder
Lopez Research LLC
PH: +1 (617) 872-8631
Twitter @MaribelLopez
Sk/IM: Mardelibre
blog.lopezresearch.com
How Cloud Computing
Changes the Mobile
Landscape
Jim Szafranski
SVP, Customer Platform Services
My Point of View
Offer hosted, cloud-based Mobility Management platform
500+ Enterprise/Business Customers
Vodafone uses as global offer alongside Mobile Broadband
network
500,000+ users
Our Customer is CIO and IT
Typically challenged or proactive with mobile device management
Looking to benefit from economics of the hosted/cloud
Most realize that the cloud has changed IT strategy for mobility
www.mevolutionblog.com
Mobile Landscape
Old: Mobility Is Something You
Did
Now: Mobility Is Something You
Are
My Mobile Landscape
Cloud Computing
Cloud computing extends the Web 2.0 concepts of
common architecture, abundant bandwidth, and
community to computer resources…
…spark the creation of new business models built
around collaboration, networks, and information in
nearly all industries
Source: ”Capturing the Value of Cloud Computing”, Boston Computing
Group
Cloud Computing
Cloud Computing Levels of Cloud Computing
Services
Utility Level
Software-as-a-Service
Process Transformation Level
Infrastructure-as-a-Service
Business-Model Innovation
Platform-as-a-Service Level
Process-as-a-Service
Source: ”Capturing the Value of Cloud Computing”, Boston Computing
Group
How has Cloud Computing Changed Mobility?
Cloud + Ubiquitous Network + Device Proliferation
has had major impact on Mobility
Mobility (and related) has gone from corner case to
the new end user computing paradigm
How has Cloud Computing Changed Mobility?
Everyone is “Mobile”
Data is Everywhere
Users expect power and ease that was unthinkable a few
years ago
The traditional IT Perimeter and Control has
disintegrated
Mobile software vendors business opportunities abound
Implications to Consider
Businesses Mobile Software Vendor
IT should to extend across Cross Platform
the cloud
Help IT address their
Data outside the LAN challenges w/o fork lift
Services mentality Using Infrastructure/Platform
as a Service?
Summary
Cloud Computing Levels of Cloud Computing
Services
Utility Level
Software-as-a-Service
Process Transformation Level
Infrastructure-as-a-Service
Business-Model Innovation
Platform-as-a-Service Level
Process-as-a-Service
Mobile IT is Opportunity to Leverage Cloud
Revolution
Software Providers well served to pick a target
Cloud Computing
SIIA Webinar
Joe Weinman
AT&T Business Solutions
Safe Harbor Statement
Cautionary Language Concerning Forward-Looking Statements
Information set forth in this presentation contains financial estimates
and other forward-looking statements that are subject to risks and
uncertainties, and actual results might differ materially. A discussion of
factors that may affect future results is contained in AT&T’s filings with
the Securities and Exchange Commission. AT&T disclaims any
obligation to update and revise statements contained in this
presentation based on new information or otherwise.
What is a Cloud?
accessed over
Services via a Browser the Internet
What is a Cloud?
accessed over
Services via a Browser the Internet
Applications Mobile Device Mobile Web
Compute Applet Intranet
Storage Thin Client Extranet
Platforms Voice Endpoint IP
Video Endpoint
Middleware MPLS
User Device
Components Ethernet
Sensor
Content Actuator SONET
Data Server DWDM
Objects Storage OTN
Database System Network
Compelling Cases for Clouds*
1. Connections 1. Cash Flow
2. Communications 2. Cloudbursting
3. Conversations 3. Continuity
4. Casting 4. Center Migration
5. Correspondences 5. Comparative Advantage
6. Collaboration 6. Context vs. Core
7. Competition 7. Capabilities
8. Co-opetition 8. Competencies
9. Commerce 9. Celerity
10. Clearing 10. Customer Experience
11. Conversion 11. Convenience
12. Community 12. Consistency
13. Crowdsourcing 13. Currency
14. Commons 14. Change Control
15. Collections 15. Coordination
16. Cross-Device Access 16. Checkpoints
17. Cross-Network Access 17. Chokepoints
18. Cost 18. Choicepoints
19. CapEx 19. Combinations
* Source: Joe Weinman: GigaOm and Cloudonomics.com
Examples of Variable Demand*
Web Traffic Data Courtesy of Alexa
* Source: Joe Weinman, “Peaking through the Clouds,” GigaOm
Hybrid Cloud-Enterprise Approach
Enterprise AT&T Synaptic
Data Center Hosting
VPN
Internet,
& Optical
Transport
Options
Dedicated Resources Flexible Resources
Fixed Cost Pay-Per-Use
Consolidated Geographically
Dispersed
Typical Comparison of Alternatives
Unserved
Demand
Total Cost Dedicated
Cloud
Capacity
Cloud Capacity
Dedicated Capacity
Capacity Dedicated
Capacity
Build Build Pure Hybrid
To To Utility Dedicated
Peak Baseline + Utility
Cloudburst Architecture Direction
Wired / Mobile Anycast
Internet Routing
Users Scaling
Manager
Load
Balancers
Virtual Server Motion/IPC
VPN Remote
Data
Access
Flexible Optical
Access/Transport
Frozen
Mirroring/
Image
Enterprise Replication AT&T
Front-End / Back-End Approach
Web Servers,
Content Servers,
App Servers
Legacy
Environment AT&T Global
Network
Anycast
Routing
Database
Servers Public or Private Wired/
Content Delivery, Mobile
VPN Multicast Internet
Enterprise
Storage, Users
Content AT&T IDCs & Content
Enterprise Delivery Nodes
AT&T Cloud Services Span IaaS through SaaS
Software as a Service
Application level functionality for
business users
AT&T Value
Platform as a Service
Integration across network,
Out-of-the-box application platform for
mobility, CDN, security and
developers
applications
Infrastructure as a Service
On demand, system level capabilities Web Services APIs
for IT architects Parlay X
Third Parties
Synaptic InfrastructureSM
AT&T Mobile Enterprise Apps Platform
Hosted or
Mobile Enterprise
Business QA/Test
Application
Industry Standard
Development
Multiple Hosted or
Target Enterprise
Devices Run-Time
Thank You
Joe Weinman
jw2517@att.com
@joeweinman
JoeWeinman.com
ComplexModels.com
Cloudonomics.com
Q&A
Maribel Lopez Joe Weinman
Principal Analyst and Founder
Strategy & Business Development VP
Lopez Research LLC
PH: +1 (617) 872-8631 AT&T Business Solutions
Twitter @MaribelLopez PH: +1 (908) Be-Great
Sk/IM: Mardelibre Twitter @joeweinman
blog.lopezresearch.com www.att.com
JoeWeinman.com
Jim Szafranski
SVP, Customer Platform Cloudonomics.com
Services ComplexModels.com
Fiberlink jw2517@att.com
jszafranski@fiberlink.com
215-664-1827