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					          2006 - 2007
TFL Community Program Grants
 Request for Applications (RFA)
        April 17, 2006




   TFL COMMUNITY PROGRAM GRANT APPLICATION
THE LOUISIANA CAMPAIGN FOR TOBACCO-FREE LIVING
         Deadline: May 22, 2006, 4:00 pm
                      The Louisiana Campaign for Tobacco-Free Living (TFL)
                                 Request for Applications (RFA)
                            Community Program Grants 2006 – 2007


                                  TABLE OF CONTENTS

Timeline                                                                     3
Introduction                                                                 4
About TFL                                                                    4
Purpose of Community Program Grants                                          4
Who Can Apply                                                                4
Restrictions                                                                 4
Special Consideration                                                        5
Right to Reject Applications                                                 5
Required Community Program Grant Activities – Overview                       6
        Required Activity 1 – Youth Prevention Program                       7
        Required Activity 2 – Regional Coalitions                            9
        Required Activity 3 – TFL Statewide Event Support                    9
        Required Activity 4 – TFL Statewide Programs                         9
        Required Activity 5 – TFL Center for Community Capacity Trainings    10
        Required Activity 6 – Communications and Publicity                   10
        Required Activity 7 – Monitoring/Evaluation                          11
Budget Requirements                                                          13
Application Instructions                                                     15
Review Criteria                                                              21
Appendix                                                                     22
        Louisiana’s Public Health Regions & TFL Regional Coordinators        23
        TFL Community Program Grant Application Cover Sheet                  25
        TFL Community Program Grant Application Table of Contents            26
        TFL Community Program Grant Application Budget Worksheet             27
        TFL Community Program Grant Application Project Timeline Form        28
        TFL Community Program Grant Application Appendix Content Sheet       29
        Overview of Family Matters                                           30
        Overview of MediaSharp                                               35
        Overview of Project Towards No Tobacco Use (TNT)                     37
        Per Diem Guide                                                       40
        Information Sources                                                  41
        Key Terms                                                            42




                                                                                  2
                            2006 – 2007
                   TFL COMMUNITY PROGRAM GRANTS
                           RFA TIMELINE

                         April 17, 2006: Announce RFA

                         April 17– May 21, 2006: Technical Assistance is
                          provided by calling your TFL Regional Coordinator. A
                          list of TFL Regional Coordinators can be found in the
                          Appendix.

                         May 22, 2006: Grant applications will be accepted
                          until 4:00pm. Faxed and e-mailed applications will NOT
                          be considered.

                         May 23 – June 22, 2006: A committee will review the
                          applications.

                         June 23, 2006: Applicants will be notified of funding
                          decisions.

                         June 30, 2006: Grant agreements signed and
                          returned.

                         July 19, 2006: Grantee Orientation; location TBD

                         Contract dates: July 1, 2006 – June 30, 2007.

                         June 30th, 2007: Final report of expenses and activities
                          due.


 Interested parties must complete a simple application process described in this packet. Technical
Assistance to explain the purpose of the TFL Community Program Grants and the application process
                             is available for groups interested in applying.


  If you have any questions, please call 1.866.IAM.4TFL. TFL has set up a Frequently Asked
                            Questions (FAQ) page on their website.
                   Please visit www.tobaccofreeliving.org to view this page.




                     TFL COMMUNITY GRANT APPLICATION
                              INTRODUCTION
              THE LOUISIANA CAMPAIGN FOR TOBACCO-FREE LIVING
                       Deadline: May 22, 2006, 4:00 pm
                                                                                                3
THE LOUISIANA CAMPAIGN FOR TOBACCO FREE LIVING (TFL) announces the availability of
grants to foster community involvement in carrying out TFL’s goals of reducing exposure to
secondhand smoke and preventing tobacco initiation by youth. Community Program Grants will be
available to organizations and partnerships to conduct projects within their region.

Approximately $675,000 is available for projects throughout Louisiana communities. TFL plans to
offer Community Program Grants of up to $25,000 each. There will be three awarded per public
health region. Please see the appendix for a map of the public health regions and its corresponding
TFL Regional Coordinator.


ABOUT TFL
   TFL was established in 2003, and is housed at the Louisiana Public Health Institute.
   TFL is currently funded by two cents of 36 cents total tax collected by the State on each pack
    of cigarettes sold.
   The mission of TFL is to prevent the initiation of tobacco use by youth, to increase use of
    cessation resources for adults and youth, to reduce exposure to secondhand smoke, to
    develop a statewide infrastructure for tobacco prevention, and to eliminate disparities in the
    effects of tobacco use in diverse populations.
   In 2006-2007, TFL is focusing its Community Program Grants on reducing exposure to
    secondhand smoke statewide and the prevention of tobacco initiation by youth. Let’s discuss.


PURPOSE OF COMMUNITY PROGRAM GRANTS
TFL would like to use Community Program Grants to engage groups/organizations in tobacco control
activities. In 2006-2007, the goal of TFL Community Program Grants will be to raise the awareness
and knowledge of the effects of secondhand smoke, and to reduce exposure to secondhand smoke
at the community level. TFL Community Program Grants are for nonprofit agencies, and organized
groups or coalitions that have experience with advocacy and/or youth prevention services that would
like to 1) strengthen their existing tobacco prevention activities or 2) add tobacco prevention into their
scope of work.

Grantees will be awarded up to $25,000 to complete their project by June 30, 2007. All successful
Community Program Grantees may reapply in the following year for renewal of funding which is
subject to approval and based upon availability of funds.


WHO CAN APPLY?
   Community groups or organizations (youth groups, schools, civic associations, service clubs,
    shelters, PTAs, religious organizations, parent groups, neighborhood associations, etc.) with
    501c3 status
   American Indian Tribes
   Other public and non-profit agencies with 501c3 status




RESTRICTIONS
   TFL will not fund political parties, candidates or partisan political organizations, or fundraising
    events.
   Applicants must NOT accept funds from any tobacco company during the grant cycle.
                                                                                                          4
SPECIAL CONSIDERATIONS FOR FUNDING
Special consideration for funding will be given to:
   Applicants who are located within the community or region to be served
   Applicants that plan to engage more than one community within their region
   Applicants who were TFL grantees for the 2005/2006 funding year
   Applicants who partner with other community organizations and who seek out in-kind or other
      sources of support to accomplish project
   Applicants who demonstrate a proven record of tobacco prevention programming
   Applicants who demonstrate a proven record of working to eliminate health disparities


RIGHT TO REJECT APPLICATIONS
TFL has the right to reject, in whole or in part, any or all applications, to advertise for new
applications, to abandon the need for such services, and to cancel this RFA if it is in the best interests
of TFL.

Any proposal will be rejected outright and not evaluated for the following reason:
    The applicant fails to deliver the application by the date and time stated.
    The applicant fails to include required information, or fails to include sufficient information to
      determine whether an RFA requirement has been satisfied.
    The applicant fails to follow the applications format instructions or presents information
      requested by this RFA in a format inconsistent with the instructions of the RFA.
    The applicant provides misleading or inaccurate information.
    The applicant states that a mandatory requirement cannot be satisfied.
    The applicant’s response materially changes a mandatory requirement.
    The applicant fails to respond to TFL’s request for information or documents.
    The applicant fails to include any signature, certification, authorization or stipulation requested
      in this RFA.
    The applicant includes Letters of Support that are irrelevant to the required activities as
      outlined in the RFA.




                                                                                                           5
REQUIRED COMMUNITY PROGRAM GRANTEE ACTIVITIES
TFL Community Program Grantees are being funded July 1, 2006 to June 30, 2007 to complete a
variety of required activities. These activities have been chosen because they complement and
extend TFL’s existing tobacco programming.

A primary contractual obligation that Community Program Grantees will be responsible for completing
is the implementation of an Evidence-Based Intervention (EBI) that targets youth. The
implementation of EBIs across all nine public health regions ensures that youth receive consistent
messaging through interventions that have been proven to reduce tobacco initiation by youth.

Evidence-Based Interventions also streamline prevention efforts for organizations that implement
them. There is no guess work in determining meaningful activities that engage youth. The steps and
process are already there for your organization to follow. TFL will provide training on the EBIs for
those organizations who are funded for the 2006-2007 year.

TFL will also provide Community Capacity trainings throughout the year that will strengthen grantees’
organizations’ ability to conduct prevention and advocacy activities within their region.

Through the EBI and Community Capacity trainings, TFL hopes to build a strong community base for
continued growth in tobacco control activities throughout the state of Louisiana.

Community Program Grants are required to implement their programs with a regional focus. When
reviewing these requirements, applicants are to consider their communities’ needs and organizational
capacities. Applicants will be required in their application to inform TFL of how their organization
plans to implement these requirements, how they fit into their organizational structure and why their
organization is a good candidate for a 2006 – 2007 TFL Community Program Grant.


The Scope of Work for 2006 – 2007 TFL Community Program Grantees includes the following
7 required activities:
         1. Youth Prevention Program
         2. Regional Coalitions
         3. TFL Statewide Events Support
         4. TFL Statewide Programs
         5. TFL Center for Community Capacity Trainings
         6. Communications and Publicity
         7. Monitoring/Evaluation




                                                                                                    6
REQUIRED ACTIVITY 1: YOUTH PREVENTION PROGRAM
Evidence-Based Interventions (EBIs)
TFL is requiring Community Program Grantees to implement evidence-based interventions (EBIs).
This will serve to address TFL’s goal of reducing tobacco initiation by youth.

These EBIs have been chosen because they have been field-tested in various settings across the
United States and have been proven to be effective in a variety of settings and with diverse
populations. For example, Emory University’s Tobacco Technical Assistance Consortium (TTAC)
reported that there is strong evidence that Mass Media campaigns when combined with other
interventions such as tobacco product excise tax, school-based education or other community
programs reduce tobacco use initiation by youth.

TTAC also reported that there is sufficient evidence that shows that school-based educational
programs based on social influence resistance models, especially when combined with education to
correct misperceptions of the prevalence of use also reduces tobacco initiation by youth. Preventing
Tobacco Use Among Young People: A Report of the Surgeon General (1994) supports the notion that
parents and guardians can be influential in the reduction of tobacco initiation by youth. Parents and
Guardians can assist in this reduction by disapproving of smoking, being involved in their children’s
free time and discussing health matters with their children.

It is for these reasons that TFL has included a school-based intervention and interventions focused
on media literacy and parental involvement.



Choosing an EBI for Your Organization
Applicants must select one of the evidence-based interventions below. TFL strongly recommends
that organizations select one of the EBIs based on their regional and community needs as well as
their organizational capacity and organizational culture. Applicant organizations will be required, in
their application, to inform TFL of how their organization plans to implement the selected choice of
EBI and why this EBI is a good fit for the organization. It is appropriate to describe how your
organization will tailor the intervention model to fit your particular context but it is important to stay
―true‖ to the intent of the program.

The chart on the following page highlights various aspects of each intervention. The chart is intended
to help organizations determine the intervention that best fits their community needs and
organizational capacity.

Detailed descriptions of each EBI can be found in the Appendix.

Applicants are to choose one of the following EBIs:
  1. Family Matters
  2. MediaSharp
  3. Project Towards No Tobacco (TNT)




                                                                                                             7
                      Family Matters                        MediaSharp                  Project Towards No
                                                                                           Tobacco Use

Target             Adolescents (12-14 year olds)          Middle school age youth         Youth 10 to 15
population          and their adult guardians              High school age youth            years old
                   Any family in which at least one                                        Grades 5 through
                    adult can read English                                                   10
Setting            Home-based program                     Classrooms                      Classroom-based
                                                           Youth groups
                                                           After-school programs
                                                           Scout troops
                                                           Faith-based community
                                                            groups
                                                           Anywhere youth gather
                                                            to learn
Staffing           ―Health Educator‖ – must have a        Adult leader of                 Teacher, School
                    college degree (any subject             community and/or youth           Health Educator or
                    area) and undergo 1 day of              organizations                    School Nurse
                    training                               Educators
                   Supervisor (―Project Director‖) –
                    must undergo 1 day of training
Materials &        The four booklets (free –              The training kit includes       Teacher’s Manual -
Costs               download from website)                  a 7-minute classroom             $45.00 (Includes 1
                          o Reproduction/Printing           video and a                      student workbook)
                              costs                         leader/teacher’s guide.         Student Workbook –
                   Health Educator’s Manual (free –       The kit is free from the         5 for $18.95
                    download from website)                  CDC. (1-770-488-5705,            (available in English
                          o Reproduction/Printing           press 2 or                       and Spanish)
                              costs                         www.cdc.gov/tobacco)            Optional Video 1 –
                   Scripts and protocols for each                                           ―Stand Up for
                    unit (free – download from                                               Yourself! Peer
                    website)                                                                 Pressure and
                          o Reproduction/Printing                                            Drugs‖ - $79.95
                              costs                                                          Optional Video 2 –
                   All instruments (free – download                                         ―Tobacco Use
                    from website)                                                            Social Images‖ -
                          o Reproduction/Printing                                            $40
                              costs                                                         Questionnaires -
                                                                                             $2.50 (or it is
                                                                                             available for
                                                                                             download)
                                                                                            Game Board -
                                                                                             $15.00
Organizations      Organizations with strong              Organizations with              Schools with
that Would          existing youth programs                 strong existing youth            experience in
                   Organizations with strong ties to       programs                         prevention
Want to             families where substance abuse         Organizations with               programs
Consider This       is present                              strong ties to various          Organizations that
Intervention       Organizations that have ties to         media outlets                    provide health or
                    families in need                       Organizations with the           preventative
                   Organizations with the staff that       staff that have                  services to schools
                    meet the educational                    experience facilitating         Schools or
                    requirements set forth for this         youth groups                     organizations that
                    intervention                           Organizations that have          have experience
                   Organizations with experience           experience working with          working with
                    screening persons for services          evidence-based                   evidence-based
                   Organizations with experience           interventions                    interventions
                    with data collection
                   Organizations that have
                    experience working with
                    evidence-based interventions




                                                                                                                     8
REQUIRED ACTIVITY 2: REGIONAL COALITION
TFL Community Program Grantees must be active members of the existing regional coalitions. To
learn more about these regional coalitions, TFL Community Program Grant applicants should contact
their local TFL Regional Coordinator. A listing of the TFL Regional Coordinators is in the Appendix
and can also be found at www.tobaccofreeliving.com.

Active coalition membership is defined as:
    Regular meeting attendance
    Involvement in the planning, implementation and evaluation of coalition activities
          o Examples of Coalition activities include: Health Screenings; Awareness/Education
               Activities, etc.
    Ongoing participation in one Coalition Subcommittee
    Participation in Clean Indoor Air Ordinance & Restriction advocacy efforts (i.e., grassroots
       mobilization, publicizing events, letter writing campaigns, phone trees, and participation in
       events, etc.) These activities will be determined by the Regional Coalition.

In the proposal, applicants should describe their history with /ability to fulfill the regional coalition
requirements described above.




REQUIRED ACTIVITY 3: TFL STATEWIDE EVENT SUPPORT
TFL Community Program Grantees must participate in at least two of three annual TFL Statewide
Events. TFL Statewide Events are largely developed and coordinated at the state level for
implementation at the regional level through regional coalitions and TFL Community Program
Grantees. TFL statewide Events include:
      Great American Smokeout (November 17, 2006)
      Kick Butts Day (April 5, 2007)
      World No Tobacco Day (May 31, 2007)

TFL Statewide Event participation may include supporting and/or attending rallies, walks, smoke-free
business recruitment/outreach activities, etc.

Supporting TFL Statewide Events also includes assisting in promotion of such events at the local
level through the distribution and/or posting of promotional materials such as flyers and posters
designed to attract local support for TFL Statewide Events. In the proposal, applicants should
describe their past experience with publicity and promotions related to events or activities similar to
those described above. Applicants should also consider any costs associated with their plan and be
sure to include in the budget.



REQUIRED ACTIVITY 4: TFL STATEWIDE PROGRAMS
TFL Community Program Grantees will need to support ongoing TFL Statewide Programs described
below. Applicants are asked to describe how they as a grantee would support this TFL program. As
a multi-disciplinary tobacco control program, TFL has a number of programs that require support and
promotion. Grantees will be required to support/promote at least one of the following TFL initiatives.
TFL Leadership, along with TFL Regional Coordinators and Regional Coalitions, will guide the
activities for the Statewide Programs.
                                                                                                            9
Provided here are examples of ways in which grantees could support these programs:
       Freedom From Smoking (FFS) Clinics
             o Being trained as an FFS facilitator
             o Referring potential facilitators to FFS
             o Referring potential participants to FFS
       Quitline
             o Referring potential participants to the LA ACS Quitline
       Make Yours a Fresh Start Family Health (MYFSF)Provider Education
             o Referring facilities or providers to MYFSF Coordinators for recruitment

Applicants will need to describe how they will be involved with/support their selected TFL program.
Applicants should also consider any costs associated with their plan and include them in their budget.



REQUIRED ACTIVITY 5: TFL CENTER FOR COMMUNITY CAPACITY TRAININGS
All grantees will be trained in Community Capacity through LPHI’s Center for Community Capacity.
Trainings will be designed based on expressed need and interest of community grantees. Potential
topics include Evaluation, Public Relations, and Advocacy. Grantees will be required to attend three
such sessions throughout the award year; dates will be determined with input from grantees. All
trainings are tentatively scheduled to be in Baton Rouge.

In the proposal, applicants’ proposed budgets should include: travel to and from Baton Rouge,
lodging for one night (if necessitated by grantee location), and two meals. More information about
how to budget these items is included in the RFA Budget Requirements section.



REQUIRED ACTIVITY 6: COMMUNICATIONS AND PUBLICITY
All TFL Community Program Grant recipients are required to fulfill and complete two distinct types of
publicity requirements related to TFL Community Program Grants: general EBI publicity and ―Letters
to the Editor.‖ A TFL Communications & Publicity Handbook will be available to TFL Community
Program Grant recipients as a guide for communicating with local media through press releases,
writing effective ―Letters to the Editor,‖ proper use of TFL’s logo, and related activities.

Type 1: General EBI Publicity

      By August 1, 2006, draft a press release announcing that your organization has been
       selected as a 2006 TFL Community Program Grant recipient. The press release should
       also describe details about how you plan to implement the selected EBI in your area. When the
       press release is complete, it must be approved by your assigned TFL Regional Coordinator
       then submitted to local print media outlets.

      Provide evidence of at least one additional publicity effort related to activities
       associated with the implementation of your selected EBI. This requirement includes
       drafting and submitting a press release or media alert that publicizes programmatic activities,
       trainings, recruitment programs, photo opportunities, etc. Any and all press releases, flyers,
       posters, etc. related to the publicity of your TFL Community Program Grant must be approved
       by your assigned TFL Regional Coordinator prior to submission or use to ensure proper use of
                                                                                                     10
       TFL’s logo and message points related to TFL goals and objectives.

      Be advised that your assigned TFL Regional Coordinator or other TFL staff member will
       schedule a time to visit with you to take photographs of your program activities for use in TFL
       reports, website, etc.

Type 2: Letters to the Editor

      Grantees are required to submit a minimum of one (1) ―Letter to the Editor‖ per quarter related
       to the theme of tobacco control and prevention in your community (no less than four (4) in all).
       All letters must be approved by the TFL Regional Coordinator prior to submission to local
       publications.



REQUIRED ACTIVITY 7:               MONITORING/EVALUATION
Evaluation of Required Activity 1: Youth Prevention Program
Evaluation for the three evidence-based interventions (EBI) will consist of both impact and process
evaluation. Impact evaluation will assess program effects on youth knowledge, attitudes, and
behaviors related to tobacco and tobacco use. Process evaluation will assess actual implementation
of the EBIs as they are designed and gather information about program implementation in the
grantees’ communities. Grantees will have primary responsibility for ensuring that process evaluation
takes place. LPHI will lead the impact evaluation activities but rely heavily on coordination support
from recipients.
        Impact evaluation: A questionnaire will be administered to all participating youth before
          intervention activities begin. The questionnaire will be developed by LPHI’s Evaluation and
          Research Department and distributed to grantees. Grantees will be responsible for
          administering the questionnaires to youth who will participate in their EBI activities. As
          such, the logistics of questionnaire administration will vary according to the unique
          characteristics of each grantee organization and the communities served.

          Process evaluation: Process evaluation refers to the form and function of the program.
           Issues often monitored in process evaluation include: staffing and their training, capacity,
           and performance; participation of the intervention population in program activities; the
           degree to which intervention activities are faithful to the original design; and consumer or
           participant satisfaction with the intervention. Each EBI comes with its own methods of
           monitoring program implementation.

In addition to process evaluation as described in the chosen EBI, recipients will be required to submit
a quarterly report. Quarterly reports will be due from recipients on:
            Quarter 1: October 16, 2006
            Quarter 2: January 15, 2007
            Quarter 3: April 16, 2007
            Final Report (includes Quarter 4): June 30, 2007

Documentation of Required Activities 2-4 will be a component of the quarterly reports required of
recipients. TFL will provide a quarterly reporting format using Microsoft Access database software, a
component of most recent Microsoft Office software applications. Applicants should be sure to have
Microsoft Access or budget for the software if necessary. The sections below describe the elements
of the quarterly and final reports that are relevant for each of the Required Activities 2-4.
                                                                                                          11
Documentation of Required Activity 2: Regional Coalitions
   Awardees will document attendance of organizational representatives at Regional Coalition
     meetings
   Awardees will document their involvement in planning, implementation, and/or evaluation of
     coalition activities.
   Awardees will document their participation in one coalition subcommittee

Documentation of Required Activity 3: TFL Statewide Events Support
   Awardees will document support for or participation in activities related to at least 2 of 3 TFL
     statewide initiatives and events.

Documentation of Required Activity 4: TFL Statewide Programs
   Awardees will document support of ongoing statewide programs. Such documentation will
     depend upon the activities proposed in the application but may include:
        o training as FFS facilitator
        o referrals to FFS facilitator trainings
        o referrals of participants to FFS programs
        o referrals to the Tobacco Quitline
        o referrals of facilities or providers to MYFSF Coordinators for recruitment




                                                                                                       12
                                 BUDGETARY REQUIREMENTS

PAYMENT SCHEDULE
Grantees can apply for up to $25,000. Payments will reflect the total amount agreed to each
organization’s signed Grantee Agreement.

Payments will be made in five installments of up to $5,000 each for TFL Community Program Grant,
depending upon total award amount. The first payment will be issued upon receipt of the signed
contract. Subsequent payments will be paid on a quarterly basis upon receipt and approval of
quarterly/final reports.

Receipts should be maintained for all expenditures. Payments will be issued based on progress
made toward the Required Activities. Payments 2, 3, 4, and 5 are contingent upon existing
expenditures. If 75% of funds from Payment 1 were not expended by September 30, 2006, Payment
2 will not be sent.


   Payment Number                     Amount                    Payment Mailed                  Report Due
             1                      Up to $5,000*               Payment will be mailed      Signed Grantee Agreement
                                                                 upon receipt and TFL                   due
                                                              approval of signed Grantee          June 30, 2006
                                                                       Agreement
             2                          Up to $5,000*           Payment will be mailed
                                                                 upon receipt and TFL            Quarterly Report
                                                                  approval of quarterly                 Due
                                                                   (programmatic and            October 16, 2006
                                                                    budgetary) report
             3                         Up to $5,000*            Payment will be mailed
                                                                 upon receipt and TFL            Quarterly Report
                                                                  approval of quarterly                 Due
                                                                   (programmatic and            January 15, 2006
                                                                    budgetary) report
             4                         Up to $5,000*            Payment will be mailed
                                                                 upon receipt and TFL            Quarterly Report
                                                                  approval of quarterly                 Due
                                                                   (programmatic and              April 16, 2007
                                                                    budgetary) report
             5                         Up to $5,000*            Payment will be mailed
                                                             upon receipt and approval of          Final Report
                                                               final (programmatic and                  Due
                                                              budgetary) report (includes         June 30, 3007
                                                                all activity for the year)
*The actual check amount will depend on your total award as outlined in your signed Grantee Agreement and existing
expenditures (as proven with receipts).



BUDGET PREPARATION
Organizations should prepare a proposed budget using the Budget Worksheet located in the
Appendix.

The budget is to be developed to cover the time period of July 1, 2006 through June 30, 2007.
Budgets should be based on the best available estimates of time and expense, and expenses
itemized should include all estimated expenses for the year.

                                                                                                                  13
The proposed budget must clearly indicate the role each of the items in the budget will play in
carrying out the project.

If awarded, your organization is expected to expend funds in accordance with the negotiated line item
budget as agreed upon in the signed Grantee Agreement. If shifts more than 10% in or between line
items need to be made, the grantee must request a budget revision through their TFL Regional
Coordinator. It is up to TFL whether or not to approve the requested budget revision.


The following are unallowable costs specifically prohibited by the terms of this RFA.
Unallowable costs include, but are not limited to:
    The use of cash by grantees as an incentive for their programmatic events is prohibited. Gift
      cards/certificates should be used as a replacement.
    Costs related to political activity. Lobbying is strictly prohibited.
    Dues to organizations or federations
    Interest costs, fines, penalties, lawsuits or legal fees
    Contributions, donations and sponsorships
    Salaries and fringe benefits
    Workers’ compensation
    Disability administrative costs
    Indirect costs
    Alcohol
    Gifts for staff
    Furniture
    Equipment
    The purchase of cessation products




                                                                                                     14
                         2006 – 2007 TFL Community Program Grant
                          APPLICATION INSTRUCTIONS

Completed applications with all supporting documentation should be sent or delivered to:
Monique Elwood, Administrative Assistant
The Louisiana Campaign for Tobacco-Free Living
1515 Poydras Street, Suite 1200, New Orleans, LA 70112
Faxed or e-mailed applications will NOT be accepted.

Organizations submitting an application are required to send 6 signed copies of their
application. One of these copies should be an original signed in non-black ink.

Proposals will be date stamped upon receipt and an email will be sent confirming receipt. All
applicants must include an email address on their TFL Community Program Grant Application Cover
Sheet (located in the Appendix).


If you have any questions, please call 1.866.IAM.4TFL. TFL has set up a Frequently Asked
Questions (FAQ) page for this RFA on their website. Please visit www.tobaccofreeliving.org
to view this page.


Please note that applications that do not adhere to the following will automatically be
disqualified for consideration:
       Applications must be received by May 22, 2005 by 4pm.
       Applications should be typed, double spaced, one inch margins, and font should be 12
          point Arial, Courier, or Times New Roman.
       Do not bind or staple application.
       Submit IRS letter showing tax exempt status for your organization or fiscal agent, or proof
          of tribal status.
       All application components must be submitted in the order specified
       Applications should not exceed 20 pages in length (not including the Cover Sheet, Table of
          Contents and required attachments).
       Organizations submitting an application are required to send 6 signed copies of their
          application. One of these copies should be an original signed in non-black ink.


Please Submit The Following Items In This Order:

   1.    TFL Community Program Grant Application Cover Sheet (see form in the Appendix)

   2.    TFL Community Program Grant Application Table of Contents (see form in the
         Appendix)
          Please fill in the page numbers as they correspond to your application.

   3.    Description of your organization:
                the purpose/mission of the group
                the time in existence

                                                                                                 15
              the number of members/staff
              existing prevention or health programs (tobacco related and non-tobacco related)
              reasons for wanting to incorporate tobacco control into your organization’s
               current activities or reasons for wanting to strengthen your organization’s existing
               tobacco control programming
              the methods your organization uses to reduce health disparities


4.   Required Activities
       Demonstrate the ability to meet each of the following core activities. This can be done
       by stating experience, staff expertise, etc.

        Required Activity 1: Youth Intervention Program
        a. State your organization’s experience with EBIs
        b. State your organization’s experience working with youth
        c. Indicate your choice of EBI
        d. State why your organization chose this EBI. This must include a demonstration of
           regional/community need as well as your organizational capacity.
        e. State your implementation plan. This should match your project timeline (found in
           the Appendix)

        Required Activity 2: Regional Coalition
        a. Describe your organization’s current working relationship with the Regional Coalition
           (if there is an established history); If you don’t currently have a working relationship
           with the Regional Coalition, describe what assets you’d bring to the Regional
           Coalition
        b. Describe your organization’s history working with other coalitions and/or
           partnerships
        c. Describe how your organization’s ability to fulfill the following:
                i. Regular Regional Coalition meeting attendance
                ii. Involvement in the planning, implementation and evaluation of coalition
                     activities
                iii. Ongoing participation in one Coalition subcommittee
                iv. Participation in Clean Indoor Air Ordinance & Restriction advocacy


        Required Activity 3: TFL Statewide Events Support
        Describe your organization’s experience with the following events. If your organization
        does not have experience with these events, describe your organization’s capacity to
        support these events on a local/regional level.
              a.     World No Tobacco Day
              b.     Kick Butts Day
              c.     Great American Smokeout


        Required Activity 4: TFL Statewide Programs
        Describe your organization’s experience supporting the following programs. If your
        organization does not have experience supporting these programs, describe your
        organization’s capacity to support these programs on a local/regional level.
              a.      Freedom From Smoking Clinics

                                                                                                 16
               b.     Quitline (1-800-QUIT-NOW)
               c.     Make Yours A Fresh Start Family.


        Required Activity 5: TFL Center for Community Capacity Trainings
        TFL Community Planning Grantees will be required to attend three TFL Center for
        Community Capacity Training sessions throughout the award year. Dates will be
        determined with input from grantees. All trainings are tentatively scheduled to be held
        in Baton Rouge.

        State your organization’s understanding of this requirement and confirm your
        attendance if chosen for a 2006 – 2007 TFL Community Program Grant.


        Required Activity 6: Communications & Publicity
        a. Please state your organization’s awareness of the following required elements:
                General EBI publicity
                ―Letters to the Editor‖
                Participate in site visits from your assigned TFL Regional Coordinator or other
                  TFL staff member so they can take photographs of your program activities for
                  use in TFL reports, website, etc.
        b. List examples of PR pieces (press releases, Letters to the Editor, etc.) that you have
           used in the past to promote your organization’s existing or previous projects.
           Provide copies of these examples in your Appendix.


        Required Activity 7: Monitoring/Evaluation
        Applicants should include in their application a description of how they will carry out
        impact and process evaluation activities. Applicants should make sure to demonstrate
        that they will have staff members who can devote time to carrying out evaluation
        activities in conjunction with LPHI staff. Application budgets should also reflect the
        costs associated with evaluation activities where appropriate. For example, if
        incentives will be given to ensure that youth complete questionnaires, these should be
        budgeted for.
             Impact Evaluation: Applicants should describe how they will administer the
                questionnaire to all participating youth. Decisions about survey administration
                should be based on the recruitment methods used, how and where program
                activities will be delivered, and other characteristics of the population and
                program setting.
             Process Evaluation: Applicants should familiarize themselves with monitoring
                and record keeping methods included in the EBI they choose. These methods
                and how they will be implemented should form the basis of the applicant’s
                description of how process evaluation will be carried out.


5.   Partnerships and Collaborations
        All applicants should describe relevant existing coalition memberships, partnerships
        and/or collaborations. This description should include how your organization currently
        works with each entity and how you see these entities aiding your ability to complete the
        seven required activities.

                                                                                                  17
        Please attach Letters of Support from your select partnerships/collaborations listed
        above. These letters should specify the type and frequency of support each entity will
        provide for the programmatic activities required by this RFA. We do not want letters
        that are from entities that will not be directly involved with the programmatic activities
        required by this RFA. Applications that include Letters of Support that are not relevant
        to the seven required activities will not be considered for review.


6.   TFL Community Program Grant Application Budget Worksheet:
       Applicants are required to submit a proposed budget. Please tailor your budget to fit the
       activities outlined in your Required Activities. Consider your costs relative to:
            Required Activity 1: Youth Prevention Program
            Required Activity 2: Regional Coalitions
            Required Activity 3: TFL Statewide Events
            Required Activity 4: TFL Statewide Programs
            Required Activity 5: TFL Center for Community Capacity Trainings
            Required Activity 6: Communications
            Required Activity 7: Monitoring/Evaluation

        Budget revisions are allowed for those organizations funded for July 1, 2006 to June 30,
        2007. There may be only one budget revision per quarter. If the budget revision is
        more that 10% of the total for the line item, your organization must seek TFL approval.

        2006 – 2007 Community Program Grants will be expected to be good stewards of the
        grant funds awarded. This includes:
            Following standard accounting procedures
            Charging the grant only for activities outlined in grant agreement
            Obtaining prior approval from your TFL Regional Coordinator and the Grants &
               Contracts manager when required
            Spending grant funds responsibly
            Properly accounting for how funds were spent
            Maintaining financial records to expenditures billed to grant

        When filling out the Budget Worksheet (located in the Appendix) list for each line item
        specific expenditures and provide a narrative explanation for each. In addition, provide
        the total dollar amount for each line item below:

               Communications/Marketing Line Item
               This line item refers to any expenditure related to marketing your Required
               Activities. Please take into consideration the TFL brochures and collaterals
               mentioned in the Communication Requirements section. This line item would
               include incentives etc. Please note that TFL has a logo policy. If awarded, you
               will be provided a copy at the Grantee Luncheon and Training.

               Computer Usage Fees Line Item
               This line item relates to any fees associated with computer rental (in house or
               external, i.e., Kinkos) and/or internet services.


                                                                                                 18
             Duplicating/Printing Line Item
             Please estimate these costs based on your Required Activities.

             Intervention Materials Line Item
             Please see the chart in the Required Activities for costs related to your choice of
             youth-focused EBI.

             Meetings Line Item
             These costs refer to expenditures related to you hosting a meeting, not for travel
             to TFL-related meetings and trainings; that should be included under the travel
             line item below.

             Postage Line Item
             Keep in mind postage costs due to your organization’s choice of youth-focused
             EBI and other Required Activities.

             Staff Stipend Line Item
             List each individual (if known) and their position/title. Place the total amount of
             the stipend in the amount column. This should be the primary person
             responsible for the EBI. Funds in this line item are different from participant
             incentives and should not be used as participant recruitment. This stipend is to
             support staff time used for the TFL Community Program Grant.

             Supplies Line Item
             Please consider supplies needed to complete your Required Activities.
             Equipment CAN NOT be purchased with these funds. Equipment is defined as
             copiers, computers, fax machines, printers etc.

             Telephone Line Item
             Please consider phone costs as they relate to your required activities. For
             example, will you be placing a large number of long distance calls (esp. with
             Family Matters)?

             Travel Line Item
             When preparing their budget, organizations are obligated to factor in travel costs
             for the following required meetings:
                  Grantee Luncheon and Training*
                  Youth Intervention Training*
                  3 TFL Center for Community Capacity trainings*

             These trainings are all tentatively scheduled to be held in Baton Rouge. Please
             budget your travel line item accordingly. There is a Per Diem Guide in the
             Appendix. This is a guide only. You can adjust the amounts to fit the needs of
             your organization.

             *These could require a one night hotel stay depending on your distance from the
             training site. Please budget accordingly.


7.   TFL Community Program Grant Application Project Timeline
       Your timeline should include items such as:
                                                                                                   19
                1) identifying staff
                2) staff training
                3) acquiring materials
                4) participant recruitment
                5) evaluation dates
         This is not an exhaustive list. Please tailor your timeline to fit the activities outlined in
         your Core Activities and Organization-Selected Activities. There is a timeline form
         included in the Appendix.


8.    Submit IRS letter showing 501c3 tax exempt status for your organization, or proof of
      tribal status.


9.    Appendix Content Sheet
      Please list in order all documents you are including in your application.


10.   Appendices
       Letters of Support reflecting Partnerships and Collaborations – These letters should
        specify the type and frequency of support each entity will provide for the programmatic
        activities related by this RFA.
       Resumes or CVs of staff that will be directly involved with the Required Activities RFA –
        If you have not identified staff for these activities provide a job description you will use to
        recruit for the position(s).
       Examples of PR that your organization has used to generate publicity for your current or
        previous projects
       Do Not Include:
            o Epidemiological charts or graphs
            o Research articles speaking about or referencing the Evidence-Based
                Interventions listed in this RFA
            o Evidence of coalition activity that your organization has NOT participated in
            o Letters of Support that are not relevant to the programmatic activities outlined in
                this RFA (inclusion of letters that are not relevant are grounds for rejecting your
                application)




                                                                                                         20
                                         REVIEW CRITERIA

All applications will be ―blind reviewed‖ by a panel of reviewers selected by TFL. Reviewers will sign
a conflict of interest statement and recuse themselves from reviewing those submissions from
applicants with whom they have a working relationship. Reviewers will be prepared in an orientation
sponsored by TFL and review with a standardized scoring sheet to reduce the potential for reviewer
bias. Scores will be allotted roughly according to the categories described below:

Applicant Capacity (possible 25 points): Points will be awarded based on evidence of capacity to
carry out the EBI and other required activities, including past experience, staffing, and administrative
capacity.

Required Activities (possible 50 points): Points will be awarded based on demonstrated
understanding of, experience with, and plans for fulfilling the 7 required activities described in the
RFA.

Timeline (possible 10 points): Points will be awarded based on a clear and feasible timeline that
considers the logistics and schedule of the chosen EBI and the other required activities as described
in the RFA.

Budget (possible 15 points): Points will be awarded based on the inclusion of a clear, detailed, and
appropriate budget that demonstrates an adequate understanding of and provision for the expenses
involved in the 7 required activities.




                                                                                                         21
APPENDIX




           22
            LOUISIANA’S NINE PUBLIC HEALTH REGIONS




Coordinator, Region I: New Orleans Area      Coordinator, Region II: Baton Rouge
Kesia Walker, MPH, CHES                      Area
Phone: 504.349.8802                          Pam Malveaux
Fax: 504.349.8817                            Phone: 225.925.7227
Cell: 504.905.7609                           Fax: 225.925.7245
kewalker@lphi.org                            Cell: 225.963.0496
LA Office of Public Health, Marrero Health   pmalveaux@lphi.org
Unit                                         OPH Office, Region II
1855 Ames Boulevard                          Bon Carre’ Business Center, 7173-A Florida
Marrero, LA 70072                            Boulevard
                                             Baton Rouge, LA 7080


Coordinator, Region III: Thibodaux Area      Coordinator, Region IV: Lafayette Area
This position is currently vacant.           Moriba A. Karamoko
Please contact:                              Phone: 337.262.5314
Rosalind Stewart, MA, CHES                   Fax: 337.262.5237
Community Programs Manager                   Cell: 337.781.8745
Phone: 504.301.9818                          mkaramoko@lphi.org
                                             OPH Office, Region IV
                                             825 Kaliste Saloom Road
                                             Brandywine III, Suite 100
                                             Lafayette, LA 70507
                                                                                          23
Coordinator, Region V: Lake Charles        Coordinator, Region VI: Alexandria Area
Area                                       Monette Fontenot
Greg David                                 Phone: 318.487.5279
Phone: 337.480.2570                        Fax: 318.487.5338
Fax: 337.475.8613                          Cell: 318.730.2179
Cell: 337.515.9371                         mfontenot@lphi.org
gdavid@lphi.org                            OPH Office, Region VI
Calcasieu Parish Health Unit               5604-B Coliseum Boulevard
3236 Kirkman Street                        Alexandria, LA 71303
Lake Charles, LA 70601


Coordinator, Region VII: Shreveport Area   Coordinator, Region VIII: Monroe Area
Feamula Bradley, M.Ed.                     Jackie Walden
Phone: 318.676.5222 (Caddo Health Unit     Phone: 318.361.7235
Front Desk)                                Fax: 318.362.3163
Fax: 318.676.5221                          Cell: 318.791.2023
Cell: 318.573.2339                         jwalden@lphi.org
fbradley@lphi.org                          OPH Office, Region VIII
                                                                 nd
Caddo Parish Health Unit                   1650 Desiard Street, 2 Floor
1035 Creswell Avenue                       Monroe, LA 71201
Shreveport, LA 71101


Coordinator, Region IX: Mandeville Area
Cheryl F. Klein, BCPS
Phone: 985.871.8353
Fax: 985.871.1334
Cell: 504.606.2719
cklein@lphi.org
OPH Office, Region IX
21454 Koop Drive, #1-C
Mandeville, LA 70471
                       COVER SHEET
   ’06 – ’07 TFL COMMUNITY PROGRAM GRANT APPLICATION
                              (Please type or print very clearly.)




Organization: ______________________________________________________


Address: _________________________________________________________


City:_________________________ Parish:___________________ Zip: _______


Phone: ____________          Fax: ____________               Email: ____________________


Person Authorized to sign contract: ____________________________________
                                        Name                   Title

Signature of Authorized Person: _______________________________________

Type of Organization or Individual (select all that apply):
   Community-based Group              Faith-based                     ___Advocacy
   Health                             Youth                           ___Education
   Nonprofit                       ___Government
___Other:______________

Tax Status
   Tax-Exempt 501(c)(3) organization (enclose IRS document)
   American Indian tribe (enclose proof of tribal status)


Was your organization a TFL Grantee in 2005/2006? ________________

What Public Health Region will this project serve?_________________ _

What Parish(es) will this project serve?____________________________




                                                                                      25
               ’06 – ’07 TFL Community Program Grant Application
                                Table of Contents


        Organization Name: __________________________________
        Name(s) of Application Preparer: _______________________




                               Section                             Page Number
Description of Your Organization
Required Activities
Required Activity 1: Youth Prevention Program
Required Activity 2: Regional Coalitions
Required Activity 3:TFL Statewide Event Support
Required Activity 4: TFL Statewide Programs
Required Activity 5: TFL Center for Community Capacity Trainings
Required Activity 6: Communication and Publicity
Required Activity 7: Monitoring and Evaluation
Partnerships and Collaborations
TFL Community Program Grant Application Budget Worksheet
TFL Community Program Grant Application Project Timeline
TFL Community Program Grant Application Appendix Content Sheet




                                                                                 26
                  ’06 – ’07 TFL Community Program Grant Application
                                  Budget Worksheet


         Organization Name: ______________________________
         Name(s) of Budget Preparer: _______________________



                      Budget Line Items                        Estimated Cost
Communications/Marketing
                      Itemization:
                        Narrative:
Computer Usage Fees
                      Itemization:
                        Narrative:
Duplicating/Printing
                      Itemization:
                        Narrative:
Intervention Materials
                      Itemization:
                        Narrative:
Meetings
                      Itemization:
                        Narrative:
Postage
                      Itemization:
                        Narrative:
Staff Stipend
                      Itemization:
                        Narrative:
Supplies
                      Itemization:
                        Narrative:
Telephone
                      Itemization:
                        Narrative:
Travel
                      Itemization:
                        Narrative:
                                 TOTAL AMOUNT REQUESTED   →




                                                                           27
    2006 – 2007 TFL Community Program Grant Application
                    PROJECT TIMELINE


ACTIVITIES/TASKS                    PROJECT YEAR: JULY 2006 – JUNE 2007
                               J   A  S   O N     D   J   F    M A M      J




                                                                          28
       ’06 – ’07 TFL Community Program Grant Application
                     Appendix Content Sheet


Organization Name: __________________________________
Name(s) of Application Preparer: _______________________



Please list in order any documents you are attaching in your Appendix.



   Order                                 Appendices




                                                                         29
                             FAMILY MATTERS
 A family-directed intervention designed to prevent adolescent alcohol and tobacco use
                         Adapted from http://modelprograms.samhsa.gov


PROGRAM DESCRIPTION
Family Matters is a home-based program designed to prevent tobacco and
alcohol use in children 12 to 14 years old. The program is delivered through four
booklets mailed to the home and follow-up telephone calls to parents by health
educators. The booklets contain readings and activities designed to get families
to consider general family characteristics and family tobacco- and alcohol-use
attitudes and characteristics that can influence adolescent substance use,
including:
            Adult supervision and support
            Rule-setting and monitoring
            Family communication, attachment, and time together
            Education encouragement
            Family/adult substance use
            Substance availability
            Peer attitudes and media orientation toward substance use

Designed for use with any family in which at least one adult can read English,
Family Matters requires a modest time effort from participants and is capable of
broad dissemination by many types of organizations.



INTENDED POPULATION
Family Matters was designed for families with children 12 to 14 years old. It was
implemented in a randomly selected sample of families throughout the United
States. Families were included without consideration of risk factors, e.g.,
adolescent or family member substance use or other characteristics. The sample
included Asian, African American, Hispanic and White American families at all
socioeconomic levels in urban and rural settings.



PROTECTIVE FACTORS TO INCREASE
  Individual
      Expectation of negative consequences from use
      Understanding family rules
      Monitoring
  Family
      Understanding adolescence
      Supervision
      Support



                                                                                     30
         Communication skills
         Attachment
         Time together
         Educational aspirations
         Expectation of negative consequences frpm adolescent substance use
         Believe adolescent is vulnerable to substance use
         Believe family can influence adolescent substance use
   Peer
         Refusal skills



RISK FACTORS TO DECREASE
   Individual
       Expectations of positive consequences
       Perceptions of friend use
       Perceived availability
       Intentions to use
   Family
       Family substance use
       Tobacco and alcohol availability
   Peer
       Friendships with users
      Community
       Perceived prevalence of use
   Society
       Media portrayal



BENEFITS
     Reduces prevalence of adolescent tobacco and alcohol use
     Focuses adults on behaviors that can encourage adolescent
       substance use (e.g., adult smoking and alcohol use, lack of rule-setting
       and supervision)
     Prompts parent-child discussion of substance-use refusal skills
     Program delivery requires minimal time, which helps maximize
       completion rates



HOW IT WORKS
Four booklets are successively mailed home to parents along with token
participation incentives of a Family Matters-imprinted pencil, button, balloon, or
magnet. After each mailing, health educators telephone parents to encourage


                                                                                     31
them to complete the book and any included parent-child activities, and to
answer questions. Each booklet contains information based on behavioral
science theory and research and includes participant activities. The booklets, in
order of delivery, are:

      Why Families Matter—describes the program and encourages
       participation.
      Helping Families Matter to Teens—considers general family factors, such
       as communication skills and parenting styles, which influence adolescent
       alcohol and tobacco use.
      Alcohol and Tobacco Rules are Family Matters—focuses on behavior-
       specific factors that families can influence, including the availability of
       tobacco and alcohol in the home and family rules about child substance
       use.
      Non-Family Influences that Matter—deals with non-family influences on
       adolescent substance use, such as friends who use and the media; it also
       reviews the main points of the program.

The adolescent’s mother or mother surrogate usually is the program contact. She
is asked to participate in the program and to involve additional adult family
members as well. In addition to reading the booklet, adult family members are
asked to complete activities with the adolescent that practice key program
content areas such as communication skills and rule setting. Some of the reading
material and activities are for adult family members only, while other parts of the
program are for the adult family members and the adolescent. The health
educators who conduct follow-up telephone calls after each booklet never
interact directly with the adolescent as part of program delivery. Health educators
can be culled from within the implementing organization or surrounding
community (e.g., school nurse, teachers, college students, business
professionals). Health care educators can be paid staff or volunteers.



IMPLEMENTATION ESSENTIALS
In order to achieve the outcomes cited by the program evaluation research, all
four booklets must be used, along with trained health educators who conduct
follow-up calls. Participant names, addresses, and telephone numbers are
required for program implementation and can be gathered through various
organizations and entities such as schools, parent-teacher associations, civic
and community organizations, boys and girls clubs, clinics, etc. (In the initial
implementation, parent-child pairs were recruited through random digit dialing of
telephone numbers.)

       Materials
       The four booklets and the Health Educators Manual used for training and
       guidance of health educators (which also includes health educator


                                                                                32
protocols for each unit) are available at the Family Matters Web site
(http://www.sph.unc.edu/familymatters/index.htm). Materials used by
health educators to record responses and information gathered during
each family phone call are also available. They include scripts and
protocols for each unit, which are used to guide the health educators'
phone conversations with parents. The Health Educator utilizes additional
provided forms to document other occurrences, such as program dropout,
incomplete activity, or changes in the parent contact.

Staffing and Training
The Health Educator need not be credentialed as a health educator.
However, Health Educators must have a college degree, receive 2 days of
training, and continued supervision by a half-time Program Manager (or
Supervisor) who is aided by a quarter-time assistant. Telephone access
for the health educators is required.

The primary responsibilities of the Project Director are administration of
the program, including a) recruitment and tracking program participants,
and c) mailing booklets and other materials to families. The Project
Director must be trained as a Health Educator to adequately perform
his/her role as well as to serve in that capacity as indicated.

The Health Educator is responsible for contacting parents by telephone to
encourage program participation, answer questions, and collect
information.

Training is required for both the Health Educator and the Project Director
(or Supervisor) in order to implement Family Matters. At some sites these
positions are combined.

Health Educator training requires a minimum of six hours of classroom
instruction. That instruction typically occurs during a single day. Project
Director training is 1 hour of classroom instruction that occurs immediately
after Health Educator training. TFL will schedule and deliver trainings for
Community Program Grantees that are funded to implement this
intervention. Community Program Grantees will have to budget travel to
attend these trainings. Please see the Budgetary Guidelines for more
information.

The training is oriented toward the program as implemented in its
evaluation but allows ample time for consideration of local situations.

Health Educator training covers:
   Family Matters Goals and Structure
   Program Background and Effects
   Knowing the Booklets


                                                                             33
            Telephone Strategy and Protocol
            Additional Considerations

      Program Director (or Supervisor) training covers:
          Identification of Program Participants
          Qualifications, Recruitment, Selection and Training of Health
            Educators
          Tracking Program Participants
          Additional Considerations, such as:
               o Trouble shooting
               o Estimating program costs


      Timeline
      A program delivery schedule is provided along with other program
      materials. One complete program cycle is scheduled to take 79 days.
      The first booklet is mailed 24 days after an introductory letter is sent to
      parents; telephone contact is made 13 days after each booklet is mailed;
      and a new booklet is mailed the day after each phone call is completed.



ORGANIZATIONS THAT WOULD WANT TO APPLY FOR THIS
INTERVENTION
        Organizations with strong existing youth programs
        Organizations with strong ties to families where substance abuse is
          present
        Organizations that have ties to families in need
        Organizations with the staff that meet the educational requirements
          set forth for this intervention
        Organizations with experience screening persons for services
        Organizations with experience with data collection
        Organizations that have experience working with evidence-based
          interventions




                                                                                34
                                        MediaSharp
                     Analyzing Tobacco and Alcohol Messages
              Adapted from www.cdc.gov/tobacco/mediashrp.htm and MediaSharp Leader’s Guide



WHAT IS MediaSharp?
It is a two-part media literacy education resource guide for educators and
community leaders who work with middle-school and high-school age youth. It
consists of an 80-page guide and 7-minute video, both featuring activities and
interactive learning. It focuses on three major forms of media:
                Advertising/marketing
                Entertainment/sports
                News

MediaSharp is a creative learning tool for teaching critical thinking, problem
solving, and production techniques in a nonjudgmental, nonauthoritarian style
that appeals to young people. Using alcohol and tobacco as its focus, it aims to
engage educators and youth leaders—and ultimately youth themselves—into
critical analysis of overt ads and hidden media messages.

The skills and knowledge emphasized here can be applied to a number of risk
behaviors (including violence, nutrition, and physical activity); however,
MediaSharp looks specifically at tobacco and alcohol, two of the most widely
promoted products in the world.

HOW DOES MediaSharp WORK?
Through MediaSharp, young people analyze how messages from the media can
influence their health and spending behaviors, and help them assess the effect
media has on their personal, family, and community health. Typically they rely
on actual samples of ads or excerpts from television and movies.

This learning is then put into action as participants make their own media
messages. Often these youth-directed messages feature another point of view:
positive lifestyles, and the deglamorization of messages that promote smoking or
drinking. Overall, in the process, youngsters quickly pick up on how lead
characters in ads, movies, billboards, etc., are targeting them and offering
unrealistic messages. Often youngsters go beyond analysis and spoof ads that
promise romance to those who buy a certain brand of beer, or smoke a certain
brand of cigarette, often in hilarious ways.


GUIDING PRINCIPLES
MediaSharp can easily be integrated into existing curricula and youth programs.
For educators, it applies to national health education standards and school health
education guidelines for the prevention of tobacco use. Additionally, the skills
emphasized here—critical thinking, analysis, effective communication, and
problem-solving—apply across the curricula, making MediaSharp a useful unit for


                                                                                             35
interdisciplinary courses for 5th and 6th grades and middle and high school
programs.

The guiding principles:
    Reflect that media are not inherently bad,
    Meet youth on their own ground,
    Focus on media that youth use and value, and
    Stay current with changes in media content and technologies

THE MediaSharp KIT
The MediaSharp Kit includes:
    Entertaining 7-minute classroom video
    Teacher’s guide loaded with activities

WHAT DOES THE MediaSharp VIDEO PORTRAY?
The video portion of MediaSharp is hosted by a young film director who leads
viewers through the array of alcohol and tobacco media messages that bombard
youth today. It does so by illuminating both obvious and its more subtle
channels.

It also shows young people in classrooms and workshops how to respond to
media messages by writing and making their own media productions. A written
guide for leaders and educators also is provided to accompany the video.

MediaSharp LEARNING MODULES
The modules are:
   1. Ready. Set. Action
   2. Marketing
   3. Entertainment
   4. News
   5. It’s a Wrap

Each section provides a clear statement of objectives, background information,
talking points, estimated time requirements, and activities. In many instances,
you’ll also find suggestions for expanding each activity. You are strongly
encouraged to adapt all suggested activities to your specific situation.

ORGANIZATIONS THAT WOULD WANT TO APPLY FOR THIS
INTERVENTION
        Organizations with strong existing youth programs
        Organizations with strong ties to various media outlets
        Organizations with the staff that have experience facilitating youth
          groups
        Organizations that have experience working with evidence-based
          interventions



                                                                                  36
      PROJECT TOWARDS NO TOBACCO USE (TNT)
          Adapted from SAMSHA Model Programs, http://modelprograms.samhsa.gov



BRIEF PROGRAM DESCRIPTION
Project Towards No Tobacco Use (TNT) is a comprehensive, classroom-based
curriculum designed to prevent or reduce tobacco use in youth 10 to 15 years old
in grades five through ten. Upon completion of this program, students will be
able to describe the course of tobacco-addiction, the consequences of using
tobacco, and the prevalence of tobacco use among peers. Delivered in 10 core
and 2 booster lessons, TNT is proved effective at helping youth to:

          Resist tobacco use and advocate for no tobacco use
          Demonstrate effective communication, refusal, and cognitive coping
           skills
          Identify how the media and advertisers influence youth to use tobacco
           products
          Identify methods for building their own self-esteem
          Describe strategies for advocating no tobacco use

Project TNT is designed to counteract several different causes of tobacco use
simultaneously because the behavior is determined by multiple causes. This
comprehensive approach works well for a wide variety of youth who may have
different risk factors influencing their tobacco use.


PROTECTIVE FACTORS TO INCREASE
    Individual
        Accurate knowledge of the course of tobacco addiction and
           disease, the consequences of using tobacco, and the prevalence of
           tobacco use among peers
        Effective communication, refusal, and cognitive coping skills
        Awareness of how the media and advertisers influence teens to use
           tobacco products
        Self-esteem enhancement
        Strategies for advocating no tobacco use (activism)
    Family
        Better understanding of tobacco addiction among adults
    Peer
        Reinforcement of responsible classroom behavior
    School
        Assertion of no tobacco use at school
    Community
        Activism (i.e., letter writing to discourage mass media promotion of
           tobacco use or products)



                                                                                37
RISK FACTORS TO DECREASE
      Individual
          Poor social skills
          Low self-esteem, susceptibility to negative peer social influence
      Community
          Tobacco use myths
          Tobacco use prevalence overestimates
          Tobacco use social images

TARGET POPULATION
Project TNT was completed originally with seventh grade students. It has been
successfully implemented with White, African-American, Hispanic/Latino, and
Asian-American adolescents, 10 to 15 years old.

BENEFITS
At the completion of this program, students will be able to:
     Describe the course of tobacco addiction and disease
     Demonstrate effective communication, refusal, and cognitive coping skills
     Identify how the media and advertisers influence teens to use tobacco
       products
     Identify methods for building their own self-esteem

HOW IT WORKS
Implementing Project TNT involves the following activities:
    A comprehensive, 10-day, class-room based social influences program
      that examines media, celebrity, and peer portrayal of tobacco use
    Training in active listening, effective communication, and general
      assertiveness development along with methods for building self-esteem
    Education on the course of tobacco-related addiction and diseases;
      correction of inflated tobacco use prevalence estimates
    Learning tobacco-specific cognitive coping skills and assertive refusal
      techniques
    Practicing ways to counteract media portrayals of tobacco use, including
      social activism letter writing to make a public commitment to not using
      tobacco products
    Use of homework assignments, a classroom competition (i.e., the ―TNT
      Game‖), and a two-lesson booster program
    Longitudinal assessment material

Virtually any school or school district can implement Project TNT. Trained
teachers in a classroom setting deliver it to standard class sizes.




                                                                                38
IMPLEMENTATION ESSENTIALS
Successful replication of Project TNT involves delivering 10 core lessons and 2
booster sessions, each 40 to 50 minutes in length. The 10 core lessons are
designed to occur during a 2-week period, although they may be spread over 4
weeks as long as all lessons are taught. The two-lesson booster is delivered 1
year after the core lessons in a 2-day sequence. However, the booster sessions
maybe taught one per week.

Project TNT offers an implementation manual that provides step-by-step
instructions for completing each of the lessons, along with introductory and
background materials. Other program materials include:
     Two videos, one on assertive refusal and the other on combating tobacco
       use-specific social images
     A student workbook (available in English and Spanish)
     An optional kit that includes posters and other instructional materials (e.g.,
       evaluation materials, Project TNT outcomes papers)


MATERIALS
Teacher’s Manual
    $45 each; Includes 1 student workbook
    This can be ordered through ETR Associates; www.etr.org
Student Workbooks
    $18.95 for a set of five
    They are available in English and Spanish
    They can be ordered through ETR Associates; www.etr.org
Optional Videos and Miscellaneous Items
    ―Stand Up For Yourself! Peer Pressure and Drugs‖ - $79.95
    ―Tobacco Use Social Images‖ - $40.00
    Questionnaires - $2.50 each or can be downloaded
    Project Papers - $2.50 each or can be downloaded
    Gameboard - $15.00
    To order these items contact Mr. Stephen Hauk, (626) 457-4045,
      Hauk@usc.edu


ORGANIZATIONS THAT WOULD WANT TO APPLY FOR THIS
INTERVENTION
    Schools with experience in prevention programs
    Organizations that provide health or preventative services to schools
    Schools or organizations that have experience working with evidence-
     based interventions




                                                                                  39
                                  PER DIEM GUIDE



Per Diem - Meals
                       Tier I          Tier II
Breakfast                         $9                   $9
Lunch                             $9                  $11
Dinner                           $22                  $24
Total per day                    $40                  $44
Tier I: all cities in Louisiana, except New Orleans
Tier II: New Orleans, LA


Lodging
                Tier I Tier II
Cost Per        $80.00 $105.00
night
Tier I: all cities in Louisiana, except New Orleans
Tier II: New Orleans, LA


Mileage
36¢        Per mile




                                                            40
                     INFORMATION SOURCES

Americans for Nonsmokers’ Rights
www.no-smoke.org


The Centers for Disease Control and Prevention
http://www.cdc.gov/tobacco/
http://www.cdc.gov/tobacco/stat-nat-data.htm
http://www.cdc.gov/doc.do/id/0900f3ec802346d8
http://www.cdc.gov/nccdphp/states/louisiana.htm
http://www.cdc.gov/tobacco/mcrc/index.htm
http://www.cdc.gov/nccdphp/publications/factsheets/Prevention/tobacco.htm
http://www.cdc.gov/HealthyYouth/tobacco/publications.htm


Community Toolbox: Bringing Solutions to Light
http://ctb.ku.edu/index.jsp


Kick Butts Day
www.kickbuttsday.org


Louisiana Campaign for Tobacco Free Living
www.tobaccofreeliving.org


Smoke-Free Kids
www.tobaccofreekids.org


Tobacco Control (Journal)
http://tc.bmjjournals.com/


Tobacco Technical Assistance Consortium
www.ttac.org




                                                                            41
                                   KEY TERMS

ACS: American Cancer Society; www.cancer.org

AHA: American Heart Association; www.americanheart.org

ALA: American Lung Association; www.lungusa.org

ASA: American Stroke Association; www.strokeassociation.org

CIA: Clean Indoor Air

Clean Indoor Air Ordinances: CIA ordinances should create places that are free from
smoke at all times. Exemptions should be limited, since they can weaken an ordinance
and making it of little value or susceptible to a legal challenge. Further, exemptions
should be precisely worded so as to prevent unintended consequences.

EBI: Evidence-Based Intervention

FFS: The Freedom From Smoking® Clinic is an eight-week smoking cessation support
program researched and developed by the American Lung Association. Clinic
participants can significantly increase their chances of successfully quitting smoking.

LCCP: Louisiana Cancer Control Partnership; www.lcltfb.org/lccp/

Quitline: 1-800-QUIT-NOW

Regional Coalitions: Coalition led by ACS, LCCP and TFL; These coalitions have a
regional focus.

Regional Focus: the programmatic focus is on the region as a whole; including rural
areas versus focusing only on a specific community/city/municipality within the region

RFA: Request for Applications

TCP: Office of Public Health Tobacco Control Program;
www.dhh.louisiana.gov/offices/?ID=248

TFL: The Louisiana Campaign for Tobacco-Free Living; www.tobaccofreeliving.org,
www.mytfl.org




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