Email Marketing Platforms and their Uses by AdTrak360

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Email marketing has been the “in-thing” for numerous enterprises when it came to promotions via the social media for quite sometime now. The way it works is as the term itself states, i.e. marketing through mails.

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									                        Email Marketing Platforms and their Uses

Email marketing has been the “in-thing” for numerous enterprises when it came to promotions via the
social media for quite sometime now. The way it works is as the term itself states, i.e. marketing through
mails. You will often receive mails and messages in your box or smart phones, highlighting certain
services and promotional offers and the like. In this world of social media networking emails are the most
personal yet effective way of product awareness and promotion.


Email marketing platforms works in today’s day owing to a set of reasons. The process helps in certain
online activities that brands with online presence delve into. Some of them are listed below:-



        Assists in targeting
        Assists in generating direct sales
        The medium is completely data driven
        Helps in sales through multiple channels
        Helps in setting up strong bonds, trust and loyalty




Innovative e-mail marketing solutions helps in segmentation, database incorporation, and other allied
methods that helps to target and improve the outgoing messages. These advanced methodologies facilitate
in setting up “on-the-fly” emails that are custom-made down on the basis of individual recipient.
Furthermore, with each email campaign that the users send out, a whole suit of actionable data is created
to refine their approach and message. The email promotions assist in instant actions for instance
downloads, sales, inquires and others.


Renowned companies that specialize in ad tracking software provide solutions for the email marketing
platform and other new age media analysis tools that further enables the various requirements of the
email marketers. This offers the business with reliable email architecture as well as a team of email
marketing experts to manage the various aspects of email marketing attempts. The solutions assure that
the brand is delivered appropriately every time to the inbox. Selected features include the following:-



        Double Opt-in
        Auto-responders
        Quick use Templates
        Specific IP addresses
        24 /7 Reporting
        List segmentation
        Instant unsubscribe
        Custom designs
        Triggered event emails




In addition to that the email content too is integral. This impacts how the users evaluate the business
overall. It is a known that the content manner would depend heavily on the kind of business. An essential
aspect that entrepreneurs need is to have a look into it as they are able to plan to invest in any email
marketing software.

								
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