Domain Name Purchase tutorial is more helpful to newbies to purchase a domain name.It covers the topic to step by step instruction and awareness warning for the buyer.keep in mind the instruction and get the new domain.All the best..
About Domain Name ….. Presented By, Dev Arul It_arul@yahoo.com 1 Content: 1. What is a domain name? 2. How it works? 3. Top-level domain 4. Domain registration 5. How to Choose a Domain Name Consider Your Goals Consider SEO Branding Goal You May Want to Protect Your Privacy 6. Avoid mistake in Domain Name Registration Register the domain name yourself Avoid registering a trademarked domain name Be sure to renew your domain name on time 7. Free domain name hosting and things to consider 8. Conclusion 2 What is a domain name? A domain name is a 'name' to identify a website, similar to your own name that identify yourself to your friends .Domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System (DNS). Figure 1: Domain Name Domain names are used in various networking contexts and application- specific naming and addressing purposes. In general, a domain name represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a web site, or the web site itself or any other service communicated via the Internet. 3 How it works? Each computer connected to the Internet has a unique IP address. The IP address consists of four sets of numbers, for example, 188.8.131.52. To be able to connect to any given computer via the Internet you need to know its IP address, but because numbers are hard to remember domain names are used instead. The domain name system (DNS) then translate the domain name you entered into your browser into the correct IP address. This is done automatically and you as a user need not worry about it In the internet world, domain name is a unique name for people to identify a website, like yahoo.com is a popular domain name to an internet website with a lot of fun thing, and google.com is a website to do internet searching etc. While anyone can register a domain name, there is an authority (iana.org) governing the creation of these domain names and there are some rules they have set for people to follow when dealing with domain names. Top-level domain Figure 2: Levels of Domain 4 A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet. The top-level domain names are installed in the root zone of the name space. For all domains in lower levels, it is the last part of the domain name, that is, the last label of a fully qualified domain name. For example, in the domain name www.example.com, the top-level domain is .com (or .COM, as domain names are not case-sensitive). Management of most top-level domains is delegated to responsible organizations by the Internet Corporation for Assigned Names and Numbers (ICANN), which operates the Internet Assigned Numbers Authority (IANA) and is in charge of maintaining the DNS root zone. Second-level and lower level domains Second-level domains commonly refer to the organization that registered the domain name with a domain name registrar. Some domain name registries introduce a second-level hierarchy to a TLD that indicates the type of organization intended to register an SLD under it. For example, in the .uk namespace a college or other academic institution would register under the .ac.uk, while companies would register under .co.uk. Domain registration In the old days, domain registration was only available at network solutions and the cost for registering a domain name is more costly than now, Reserving a domain name is easy and much cost friendly. If you do a search of "domain registration" at any search engines, you will notice there are a long list of domain registration provider available for you to choose, some offer top level domain name registrations, and some has extended their offers to ccTLDs registrations. Domain registration is a simple process, all you need is an active credit card and figure out a good name for your website and you can select one of the domain registration provider of your choice and check if your desired domain is available for registration, if it is available you can proceed on to submit payment and the domain will then be registered under your ownership after 24-72 hours. Please take 5 note that domain ownership is on yearly basis, and you can renew the ownership of the domain name with single to multi-year payment, just be sure that you do not miss the renewal, otherwise the domain will be released back to public pool where anyone can register the domain again. How to Choose a Domain Name There is no right or wrong way to choose a domain name. However, it's best to consider what your goals are and then learn how to best meet those goals. Figure 3: Choose a Domain Name Consider Your Goals For instance, if you have a business that is strictly online and will likely depend upon Search Engines as your main way to gain traffic to your site, then you may want to consider choosing a domain name that contains keywords that are relevant to your site. These Keywords would be something people type into a search engine. 6 Consider SEO Thus, a domain name is one piece of the SEO (search engine optimization) puzzle. In optimizing web pages, we use keywords and phrases in strategic locations and throughout our content. The domain name is one more place where using keywords can help your SEO. 1. Research Keyword Phrases people commonly use in a search engine when searching for a particular topic. Ideally, your domain name will include the most important keyword(s) that are relevant to your web site. 2. Use a Hyphen to Split up Keywords. There is much debate about whether to use a hyphen in a domain name. I suggest using a hyphen when your goal is to generate traffic from search engines. It separates the keywords, and the thought is that search engines will be able to read the individual words instead of say 3 words mashed into one. I researched my keywords, and based upon that research AND the availability of domain names, chose Expression-web-tutorial.com which happened to be one of the most frequently searched terms for Expression web. It's also quite relevant to my web site. Let me point out that the domain name alone is only one factor in optimization. It alone will not generate the kind of traffic you want or need. Therefore, you can certainly choose a domain name that has nothing to do with keywords, yet still rank well in the search engines. For instance, if your goal is to Brand yourself, you might choose a domain name a bit differently. Branding Goal If you are selling yourself or your brand, then choose a domain name that is unique, easy to remember, and somehow adds to your brand. If you have a physical shop and planning to extend your business online, obviously you would want to register a domain name that is the same as your shop name this will give your online customers a sense of confident if they have been shopping at your physical shop. 7 You May Want to Protect Your Privacy As you're registering your name, you will be presented with the option of keeping your domain name private - a deluxe feature you may want to take advantage of. A private domain registration will keep your information (name, email address, etc.) out of the global Internet database, and will prevent a lot of spam from reaching your email box. Even though registering a "private" domain is not mandatory and will not block all spam, it is a great idea if you want to keep your contact information out of the domain registry database. Some people want to register domains anonymously, so this is the reason this option is available. Avoid mistake in Domain Name Registration Domain registration process is simple, all you need is a credit card and a internet browser and you can get a domain name registered within minutes. However, there are some common mistakes that people should be aware of when registering a domain name, this is important as a domain name is the identity of your website and loosing the online identity can caused severe damage to a business. Register the domain name yourself There are people prefer 'one-stop' service and push everything to a freelance web programmer/designer, there is likely to see no problem if you are paying promptly and the programmer/designer is delivering the job well initially. However, as time goes by, there can be anything to happen, you might have lost contact with the freelancer and your domain name is about to die for renewal. You can renew it because you are not the current owner of the domain name; you 8 cannot request to transfer the domain to yourself because that requires the current owner to authorize the transfer. The only thing you can do is wait for the domain to expire and rush to register the domain name back yourself, you might need some luck to register it back, because once a domain name is expired, it is freely available to anybody that wants it. Also, when a domain name is expired, it is generally being reset pointing back to placeholder webpage with advertisements shown by the domain registration company, and all your email accounts on your domain will be de- activated automatically. Therefore, to protect yourself from all these, it is highly recommended to register the domain name yourself. Avoid registering a trademarked domain name Don't think that ridding on other people success can get you rich, there is no free lunch under the sun and everybody is working hard to be successful and they are paying attention on people that are violating their rights. You might get away for awhile but when you are caught in a trademark violation, you are not only losing your online business instantly, caught in huge damage claim. So, be very careful when selecting a domain name to avoid being caught in all these when you are on the way to the success. Be sure to renew your domain name on time You are working real hard to beat your online competitors, search the entire internet for your targeted audience, calling all your suppliers bargaining for the lowest cost price so that you can have a much competitive pricing, but be sure you have not missed your domain renewal notice, you should always renew your domain on time to avoid losing your business. Remember? When a domain name expires, everything stops working. 9 Free domain name hosting and things to consider There are several webhosting providers offering free domain name when signup for a hosting package with them. Since a domain name is so important as an identity to your website, you should make sure you have double check by reading through the terms carefully to ensure there is no domain ownership issues in future, you should make sure :- 1. you are the registered owner of the domain name in domain WHOIS record 2. you can transfer the domain name freely to other domain registrars 3. you can host your website at other web hosting provider 4. you have no long term commitment to this current web hosting provider Just remember the golden rule here is no free lunch under the sun, every business needs to make money in order to survive, especially in an ultra competitive market like web hosting, and there are all kinds of marketing techniques to drag you from moving away from the web host so that they can earn 10 recurring revenue from you. I am sure you don't want to be tie down to a web hosting provider, especially if you need to surrender your domain name when you want to move away from the web host. Therefore, make sure you have read their terms carefully to ensure you will not the next victim. A safe approach is to separate the two service, register your domain name with a domain name registrar, and choose a good and honest web host to host your website, in case you need to transfer your hosting elsewhere, just upload your website regular backup to the new hosting server, change the name server record at your domain registrations website to point to the new hosting server, wait for 24- 48 hours and your website visitors are visiting your website at new hosting server. Conclusion Domain name can provide you with a pathway to starting your own website which can help you expand your portfolio if you are a business looking to sell online, or can provide you with another method of communicating with the world if you are just an individual. All the Very Best…. Dev Arul It_arul@yahoo.com 11
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