aapl AAPL Year 2001 2002 2003

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					                                                                              AAPL
           Year                      2001         2002        2003       2004       2005       2006
           ROIC                     -0.6%         1.4%        1.5%       5.1%      17.2%      19.2%
           Sales                 5,363.0       5,742.0     6,207.0    8,279.0 13,931.0     19,315.0
              Yr-to-Yr Chg                        7.1%        8.1%      33.4%      68.3%      38.6%
Big Five


           EPS                     (0.11)         0.18        0.09       0.37       1.64       2.36
              Yr-to-Yr Chg                    #NUM!         -50.0%     311.1%     343.2%      43.9%
           Equity                3,920.0       4,095.0     4,223.0    5,076.0    7,428.0    9,984.0
              Yr-to-Yr Chg                        4.5%        3.1%      20.2%      46.3%      34.4%
           Free Cash Flow        1,119.0         (58.0)    1,144.0     (427.0)     522.0    2,901.0
           Net Income              (25.0)         65.0        69.0      276.0    1,328.0    1,989.0
              Yr-to-Yr Chg                    #NUM!           6.2%     300.0%     381.2%      49.8%
           Long-Term Debt          317.0         316.0         0.0      323.0        0.0        0.0
           Other Liabilities         0.0         229.0       235.0        0.0      293.0      397.0
           Cash                  2,310.0       2,252.0     3,396.0    2,969.0    8,261.0   10,110.0


                               Growth Rates
           Company                             ROIC                              Sales
                                  10            5           1          10          5          1
           AAPL                                 26.3%       27.2%       32.0%      35.6%      52.0%

                                                    2009                                            2010
                                  Q1           Q2         Q3           Q4         Q1         Q2
           Qtrly ROIC               6.5%         4.6%       4.4%         5.5%       8.9%        7.4%
           Qtrly Sales          10,167.0      8,163.0    8,337.0      9,870.0   15,683.0   13,499.0
             Change Prev Qtr                   -19.7%       2.1%        18.4%                -13.9%
            Change Year Ago                                                        54.3%      65.4%
           Qtrly EPS                1.81          1.35       1.38        1.85       3.74        3.39
             Change Prev Qtr                    -25.4%       2.2%       34.1%                  -9.4%
            Change Year Ago                                                       106.6%     151.1%
           Equity               22,909.0    24,311.0      25,888.0   27,832.0   35,768.0   39,348.0
             Change Prev Qtr                    6.1%          6.5%       7.5%                 10.0%
            Change Year Ago                                                        56.1%      61.9%
           Net Income            1,605.0      1,205.0      1,229.0    1,665.0    3,378.0    3,074.0
           Long-Term Debt             -            -            -          -          -           -
           Other Liabilities     1,681.0      1,715.0      1,924.0    2,252.0    2,292.0    2,239.0

                                          Historical
                                Analysts'  Equity         Rule #1
                                Growth     Growth         Growth               Historical
                  Company         Rate      Rate           Rate     Default PE    PE      Rule #1 PE
           AAPL                    27.0%      32.0%            27.0         54         21         21

                                                                         Performance
        Purchase         Basis/                             Proceeds
Stock   Date       Qty   Share    Basis          Qty Sold   per Share
                                          0.00
                                          0.00
                                          0.00
                                          0.00
                                          0.00
       2007        2008       2009        2010
      22.6%       25.7%      24.4%       27.9%
   24,578.0    37,491.0   42,905.0    65,225.0
      27.2%       52.5%      14.4%       52.0%
       4.04        6.94       9.22       15.41
      71.2%       71.8%      32.9%       67.1%
   14,532.0    22,297.0   31,640.0    47,791.0
      45.6%       53.4%      41.9%       51.0%
    2,960.0     2,523.0   (6,612.0)    5,998.0
    3,496.0     6,119.0    8,235.0    14,013.0   ROIC=(Net Income)/(Equity+Long Term
      75.8%       75.0%      34.6%       70.2%   Debt+Other Liabilities)
        0.0         0.0        0.0         0.0
      916.0     1,514.0    2,139.0     2,370.0
   15,386.0    22,111.0   23,464.0    25,620.0




                 EPS                             Equity                    Free Cash Flow
     10           5          1          10         5         1         10         5       1
   #NUM!          59.9%      67.1%       32.0%     47.9%     51.0%     20.5%     19.9% #NUM!

2010                                          2011
     Q3          Q4         Q1          Q2          Q3       Q4
       7.2%        8.6%      10.4%         9.3%      10.1% #DIV/0!
   15,700.0    20,343.0   26,741.0    24,667.0 28,571.0
      16.3%       29.6%                   -7.8%      15.8% #NUM!
      88.3%      106.1%      70.5%       82.7%       82.0% #NUM!
       3.57        4.71       6.53         6.49       7.89
       5.3%       31.9%                   -0.6%      21.6% #NUM!
     158.7%      154.6%      74.6%       91.4%      121.0% #NUM!
   43,111.0    47,791.0   54,665.0    61,477.0 69,343.0
       9.6%       10.9%                  12.5%       12.8% #NUM!
      66.5%       71.7%      52.8%       56.2%       60.8% #NUM!
    3,253.0     4,308.0    6,004.0     5,987.0     7,308.0
         -           -          -            -          -
    2,174.0     2,370.0    2,863.0     2,950.0     3,225.0

              Rule of 72
              (yrs it               Future
              takes to   EPS in ten Market   Sticker
              double)    yrs        Price    Price      MOS Price
                2.666667     168.21 3,532.41     883.10  441.55
                    % Gain/
Proceeds Gain/ Loss Loss      CAO
     0.00     0.00 #DIV/0!
     0.00     0.00 #DIV/0!
     0.00     0.00 #DIV/0!
     0.00     0.00 #DIV/0!
      0.00     0.00 #DIV/0!
        Cash
10       5       1
  31%      26%       9%

				
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