10for10 Partner Package
The LIVerPooL INTerNATIoNAL TeNNIS ToUrNAMeNT 2012
eUroPe’S LArGeST TeNNIS eXhIBITIoN eVeNT
21st - 24tH JUNE 2012, CALDERstONEs PARK
i CANNOt BELiEvE HOw qUiCKLy
tiME HAs gONE By!
Northern Vision was founded in 2002 We have introduced over 50,000
when Marat Safin became the first children to tennis through our School
Liverpool Champion at Calderstones Programme during the Liverpool
Park. Since then we have had an International. Moving forward we
unbelievable list of world-class ATP will work closely with Liverpool City
and WTA talent, as well as up and Council to guide as many of the
coming youngsters and some of children who attend the programme
tennis’ greatest legends appear in in the park into public tennis clubs in
Liverpool. Liverpool.
Two players in particular who I am Our relationship with Liverpool City
especially proud of having played Council is invaluable, but for this
at Liverpool, Caroline Wozniacki event to be sustainable and to add
and Novak Djokovic both came to to the tourism economy of the city,
Liverpool five years ago as complete it is important for the public sector to
unknown Juniors, today, they are both embrace this event. For that reason
World No. 1. I hope that after looking through
this brochure you will be willing to
Northern Vision has hosted the three arrange a meeting with us to discuss
most famous tennis legends of the opportunities further.
Open era, Bjorn Borg, John McEnroe
and Martina Navratilova. As well as
other legends including Martina Hingis,
NAVrATILoVA ANd hArry MeehAN Ilie Nastatse, Michael Stich, Richard tHANK yOU fOR
Krajicek, former British Number One
and US Open Finalist, Greg Rusedski READiNg!
and the Iranian tennis trickster with the
unmistakable ‘tash’, Mansour Bahrami.
Anders Borg
We are proud to have a host Tournament Director
of Ambassadors including Sky
anders@northern-vision.co.uk
Sports Tennis Correspondent Barry
Cowan, the last British player to win 07950 260 165
Wimbledon, Virginia Wade and ex-
Liverpool Captain and Coach, Phil
Thompson.
Northern Vision carries out a lot of work
at grass roots level in Liverpool and is
working with some incredibly talented
youngsters on our performance
academies. Harry Meehan is one of
our aspiring players, at just 16 years old
he possess all the qualities required to
compete at the highest level.
Events. sports Marketing. Player Management. www.northern-vision.co.uk
tOURNAMENt MARKEtiNg/PR
CsR/HR DELEgAtE OPPORtUNitiEs
oUr NeW 10for10 PArTNer PAckAGe
PROVIDES MUCH MORE THAN ‘BADGE’
SPoNSorShIP. IT ProVIdeS AN eXTeNSIoN To A
coMPANy’S eXISTING MArkeTING, BrANdING,
Pr, cSr ANd hr, ThroUGh A SPecIfIc SIX
MoNTh MArkeTING, Pr, cSr ANd hr STrATeGy
coMBINed WITh The BeNefITS of BeING A
SPoNSor of The LIVerPooL INTerNATIoNAL
2012. NorTherN VISIoN WILL MANAGe The
STrATeGy oN yoUr BehALf, eNSUrING The
PArTNerShIP BecoMeS A VALUABLe ASSeT To
A coMPANy WITh A TANGIBLe reTUrN.
The Package requires a £10,000 investment, £2,500 of this
will go directly to a fund for community tennis programmes
and to support the work of The Princes Trust. Providing your
company with a Corporation Tax saving.
The 10 founding companies will be responsible for naming
the Liverpool tournament - The Princes Trust Liverpool
International 2012, a concept never done before in the UK.
The consortium will also be responsible for the assistance
with the start-up of a new business in Liverpool. The start-up
will be given financial assistance through the Trust, each
member of the consortium will be asked to either provide
a service or mentoring to the start-up during its first year in
business.
Events. sports Marketing. Player Management. www.northern-vision.co.uk
10FOR10 PARtNER
PACKAgE
MarkeTIng/Pr/CSr/Hr: release will be included on all partner UnIQUe anD MeMOraBLe
websites with links to company eXPerIenCeS:
Naming Rights of the 2012
websites;
tournament – The Princes Trust 20 general admission tickets for
Two logos on perimeter of centre
Liverpool International 2012; centre court each day;
court and practice courts;
Provision of a structured six month Private networking breakfast for
Company flag on centre court
marketing, PR, CSR and HR plan, clients and staff with players from the
grandstand;
executed by Northern Vision on your tournament;
One full page advert in official
behalf. Each month we will provide One 45 minute pro-am tennis clinic for
programme including five fully
you with an electronic Activity Report up-to five people;
signed copies;
and clippings of PR from that month, One coin toss on centre court;
Pre-agreed advertising and
please refer to PPT; Photograph opportunities with
promotional activity at the
Logo included on all tournament players;
tournament.
marketing material; Access to all courts.
An advert banner in at least one
publication advertising the event;
Logo on press backdrop for all COrPOraTe HOSPITaLITY:
activity from January to June;
One elfyer advert and one piece of Three tables of 10 throughout the
editorial to Northern Vision database, tournament, including complimentary
circa 20,000 people; wine and water throughout the day
Logo on Liverpool and Northern and one drinks hamper for centre
Vision websites in sponsor footer with court;
hyperlink to website; Private centre court box/seating;
Web advert, one bi-monthly for one Private parking for all guests.
week from January-June;
Two splash pages on the landing
page of the Liverpool and Northern aDDITIOnaL:
Vision websites for a two week period; Dedicated account manager before
Editorial in Princes Trust newsletter, and during the tournament.
press release to national titles, the
Events. sports Marketing. Player Management. www.northern-vision.co.uk
a Perfect 10
tEN yEARs Of tHE LivERPOOL
iNtERNAtiONAL tENNis tOURNAMENt
2002: The Liverpool International was Former Wimbledon winner was the star attraction, even
launched with a fanfare of publicity Richard Krajieck was joined by the stealing the limelight from Belgian
in 2002 – and the presence of the irrepressible Nastase and Bahrami, powerhouse Xavier Malisse who won
then world number one and former together with Peter McNamara and the men’s event.
US Open champion, Marat Safin. Guillermo Villas.
Local sports fans loved the idea and A junior match between children in
flocked to Calderstones Park… but A splendid tournament ended with three age groups from Liverpool and
unfortunately the LTA proved less Mansour Bahrami circling the court on Oslo also attracted a lot of attention,
enthusiastic! his bicycle! the Liverpudlians winning 31-21 and
Winner: Ivan Ljubicic bt Irakli Labadze a rising star called Chloe Murphy
Winner: Marat Safin bt Jan-Michael 6-2 6-7 6-4. winning all her five singles and
Gambill 6-7 7-6 6-4. doubles matches.
2005: The growing Liverpool
2003: If the tennis authorities International featured lots of extras in Winners: Xavier Malisse bt Vince
didn’t exactly drive the fledgling 2005. Spadea 3-6 7-5 (14-12)
tournament underground, they Not least was the tournament’s Caroline Wozniacki bt Olga Savchuk
certainly forced it indoors. uncanny ability to spot rising stars 7-6 6-3.
Under legislation by the Association before they had hit the big time.
of Tennis Professionals Tour, no top-50
player is allowed to appear within 100 On this occasion an 18-year-old
miles of an official tournament. Serbian with dazzling ground strokes
And because the LTA were running called Novak Djokovic made the
a tournament in Nottingham – and tennis public sit up and take notice.
the ATP ruled that Nottingham was
93-miles away from Liverpool as In addition to the 2004 champion
the crow flies (the shortest route by Ivan Ljubicic, the legends returned to
road is 106 miles!) – the tournament entrance us once again, and there
organisers were forced to schedule were added bonuses in the form of
a mini-tournament inside at the women’s legend Martina Navratilova
Wavertree Tennis centre. and former Wimbledon champion
Ironically, outside the skies were Pat cash.
cloudless. No Pimms, no strawberries The tournament also supported two
and cream, no tented village or charities - The Marina Daglish Breast
hospitality marquee – but there was Cancer Fund and the Dan Maskell
still a tournament. And it was won by Tennis Trust – raising the grand sum of
the previous year’s losing finalist. £12,000 for the charities over the five
days.
Winner: Jan-Michael Gambill bt Alex
Kim 6-4 6-2. Winner: Ivan Ljubicic bt Mikhail
Youzhny 3-6 7-6 7-6.
2004: Back in the sunshine at
calderstones Park, the Liverpool 2006: refUSING to rest on its laurels,
International was starting to find the Liverpool International extended
its feet. even further with the addition of a
ladies ATP event – and it proved an
Established ATP stars like Ivan Ljubicic, inspired move.
Vince Spadea, Robert Kendrick and
Irakli Labadze featured – as did a A dazzlingly talented 15-year-old from
series of legends for the first time. Denmark called Caroline Wozniacki
Events. sports Marketing. Player Management. www.northern-vision.co.uk
2007: THE tournament displayed its different experience for me in each But all eyes were on the legends
resilience in 2007 when it had to face of the three years I’ve played here. circuit, with arguably one of the most
some of the worst problems incurred But the tournament is definitely charismatic names ever to grace
during its six-year existence, but still better now.” Calderstones Park featuring for the
managed to attract the biggest first time – three times Wimbledon
number of spectators (some 17,000) Winners: Amer Delic bt Paul champion John McEnroe.
and generate some of the best Capdeville 6-7 6-4 (10-7)
matches. Caroline Wozniacki bt Ashley There were no tantrums – just dazzling
Promoter Anders Borg lost his star Harkelroad 4-6 6-4 (10-5) exhibitions of tennis.
attraction Bjorn Borg only a few
days before the event began, but 2009: PORTUGUESE teenager Winners: Paul Henri Matthieu bt
managed to find a first class deputy in Michelle Larcher de Brito and Nicolas Massu 6-3 6-2
former Wimbledon champion Richard experienced American Mardy Fish Eugenie Bouchard bt Ulrikke Eikeri 6-3
Krajicek, who put on a magnificent were crowned the Tradition ICAP 6-3
display in beating Pat Cash. Liverpool International Champions.
Greg Rusedski was another casualty, In the men’s final Fish beat Vince
having to pull out with a shoulder Spadea in straight sets 6-4, 6-2, to
injury, and local hero Ken Skupski leave his 34-year-old opponent
put up a wonderful fight against the wondering if he will ever get his hands
men’s ultimate winner David Ferrer, on the coveted Boodles’ Trophy.
before losing by three points in the
final set. Spadea was competing in his third
Liverpool final, but his compatriot Fish
Quite apart from all this, the weather proved too strong.
was dreadful for much of the time,
with one day washed out completely Then after making headlines for
and another drastically reduced, but the power of her tonsils all week,
somehow the tournament kept on Michelle Larcher de Brito showed that
rising to the occasion and providing the strength of her tennis was even
bags of outstanding entertainment. stronger as she overcame Britain’s
Laura Robson in another superbly 2011: THE man nicknamed Hands of
“I was very proud of the way our contested ladies final. Stone (Fernando Gonzalez) because
tournament turned out,” promoter of the ferocity of his forehand-
Anders Borg said. After the serious business was pounded Portugal’s Frederico Gil into
completed, the fun was provided submission in the tournament final to
Winners: David Ferrer bt Vince by Michael Stich, Anders Jarryd, Ilie lift the silver trophy at the first attempt.
Spadea 6-4 6-4 Nastase, Mansour, Peter McNamara Martina Navratilova, Martina Hingis
Ashley Harkelroad bt Caroline and Mikael Perrnfors. and the last British woman to win
Wozniacki 7-6 3-6 (10-8) Wimbledon, Virginia Wade were
Winners: Mardy Fish bt Vince Spadea altogether in Liverpool to celebrate
2008: The event was now 6-4 6-2 the 10th Liverpool International Tennis
firmly established in the public Michelle Larcher de Brito bt Laura Tournament.
consciousness – and wider afield Robson 6-4 2-6 (10-6) Miss Wade commented: “The city is
on the worldwide tennis circuit beautiful. The architecture is amazing
– as underlined by the nations 2010: THE truly international flavour – the old architecture and the new
represented in the finals. of the Liverpool International was architecture – and I’m really, really
highlighted once again last year… delighted to have reason to come
Dane Caroline Wozniacki returned as Frenchman Paul-Henri Mathieu here.
for a third successive year – and became the 2010 men’s champion
became ladies champion for the beating Chilean Nicolas Massu 6-3 6-2 Of the two Martina’s, Hingis was the
second time beating an American in the final, while Canada’s 16-year- victor during the four days winning
in the final – while USA’s Amer Delic old starlet Eugenie Bouchard was all of her matches. Wimbledon
won the men’s crown in a thrilling final crowned women’s champion after a Champion, Richard Krajicek reigned
against a Chilean. 6-3 6-3 success over Norwegian supreme over the Legends event
Ulrikke eikeri. with three straight wins over Greg
Afterwards Wozniacki declared: “I’d Rusedski, Jan-Michael Gambil and
love to come back again. It’s been a Barry Cowan.
Events. sports Marketing. Player Management. www.northern-vision.co.uk
Northern Vision is one of UK’s leading
and most innovative sports marketing
and management companies.
Since 2001, Northern Vision has delivered first-class “For the past Five years
tennis events in the UK and Europe. The company has
close working relationships with The LTA, Spanish Tennis BraBners ChaFFe street
Federation, Norwegian Tennis Federation, Hotel Puente has Been a key sponsor
Romano, IMG/Nick Bollettieri Academy in Florida and
local city Councils in Liverpool, Nottingham, Manchester, oF the LiverpooL
Marbella and Oslo, who we work with to stage our events internationaL tennis
and develop tennis programmes. We have hosted a
number of tennis events over the past 10 years including; tournament and we are
ConsistentLy pLeased
_The Liverpool International with our investment. we
_The Marbella Masters never FaiL to Be impressed
By the high quaLity oF
_The Nordic Masters
internationaL pLayers,
_The Manchester Masters vaLuaBLe networking
_The Nottingham Masters opportunities and
exCeptionaL hospitaLity
Our events have attracted some of the world’s current
highly ranked ATP and WTA players, such as current provided. northern
Wimbledon Champion and World No. 1, Novak Djokovic vision is resourCeFuL
and current WTA World No. 1, Caroline Wozniacki. As
well as British hopefuls, Laura Robson who won Junior and eFFiCient in driving
Wimbledon and Liam Brody who this year reached the our Brand awareness in
Wimbledon Junior Final.
a positive and eFFeCtive
Northern Vision works tirelessly to promote new talent and manner.
stage events in unique environments. It is our philosophy to
engage with local communities as well as the public and we are proud to sponsor
private sectors to encourage people and organisations this superB event.”
to work harmoniously on sporting events, harnessing the
power of sport to deliver health and social messages to Deborah Ascott-Jones - Director
the general public. of Business Development Brabners
Chaffe Street LLP.
Events. sports Marketing. Player Management. www.northern-vision.co.uk
www.northern-vision.co.uk I liverpooltennis.co.uk
events. Sports Marketing.
Player Management.
Northern Vision Tennis Academies
Northern Vision Summer Camps
The Nordic Masters 2011
The Manchester Masters 2012
The Marbella Masters 2012
for more information on all of
the above call emma on
Designed by +44 (0)151 227 5940
admin@northern-vision.co.uk
Or contact Anders on 07950 260 165
anders@northern-vision.co.uk
northern Vision Limited
One Park West, 406 Block C,
www.ochredesign.info 3 Kenyon Steps, Liverpool, L1 3BH