TRADE DRESS SEARCH

Document Sample
TRADE DRESS SEARCH Powered By Docstoc
					  TRADE DRESS SEARCH
  A NEW DIMENSION OF PROTECTION


                                                       Your product’s distinctive appearance, shape, color scheme, or packaging—
  DRESS MATTERS                                        its trade dress—can play a powerful role in its market success. Our new Trade
  How powerful is trade dress? Consider the
                                                       Dress Search provides a valuable, cost-effective first step in securing trade
  consumer recognition of the shape of a well-known
                                                       dress protection.
  soft drink bottle, the color scheme of a fast-food
  restaurant or the distinctive profile of a luxury    GROWING PRIORITY
  car radiator.
                                                       In recent years, U.S. courts have significantly expanded trade protection to
                                                       include a broader range of distinctive product and packaging characteristics—
                                                       including size, shape, color, and even texture. Searching your trade dress
                                                       early in its development, before you’ve made large investments, is a matter
                                                       of strategic importance.

                                                       SOPHISTICATED SEARCH
                                                       Building on our proven U.S. Design Search platform, our Trade Dress Search uses
                                                       a sophisticated search strategy to uncover potential instances of closely similar trade
                                                       dress. This information is extremely valuable, helping you make informed decisions
                                                       regarding your trade dress up front.

                                                       To identify the most pertinent results, we search the following criteria:
                                                       •   Packaging and other distinctive characteristics
                                                       •   Product shapes
REuTERS/Claro Cortes IV
                                                       •   Color schemes
                                                       In addition to searching USPTO design records using our proprietary trade dress
LEARN mORE
                                                       design codes, we also search the web to help uncover potential conflicts with
To learn more about
our Trade Dress Search,                                existing trade dress.
please call us at
(800) 692-8833.                                        WEB COVERAGE
                                                       We provide extensive web coverage and analysis to give you even greater certainty,
                                                       while saving you countless hours of valuable time.

                                                       Our experienced Web Analysts search Yahoo!®, Google™ and Google™ Patent Search,
                                                       which covers the entire collection of issued patents and millions of patent applications
                                                       made available by the USPTO—from patents issued in the 1790s through those issued
                                                       in the past few months.

                                                       FLEXIBLE REPORTING
                                                       Search results include visual representations of trade dress citations, in color
                                                       when available. Reports are available in print or online, using our convenient
                                                       SERION® Analysis Tool.


                                                       Your product’s distinctive trade dress is a critical—and often overlooked—
                                                       element of your trademark’s ability to drive consumer loyalty. Take the first
                                                       step in securing your trade dress rights with our new Trade Dress Search.
500 Victory Road
North Quincy, MA 02171-3145
Phone (800) 692-8833

thomsonreuters.com
compumark.thomson.com

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:3
posted:12/26/2011
language:
pages:1