TRADE DRESS SEARCH
A NEW DIMENSION OF PROTECTION
Your product’s distinctive appearance, shape, color scheme, or packaging—
DRESS MATTERS its trade dress—can play a powerful role in its market success. Our new Trade
How powerful is trade dress? Consider the
Dress Search provides a valuable, cost-effective first step in securing trade
consumer recognition of the shape of a well-known
soft drink bottle, the color scheme of a fast-food
restaurant or the distinctive profile of a luxury GROWING PRIORITY
In recent years, U.S. courts have significantly expanded trade protection to
include a broader range of distinctive product and packaging characteristics—
including size, shape, color, and even texture. Searching your trade dress
early in its development, before you’ve made large investments, is a matter
of strategic importance.
Building on our proven U.S. Design Search platform, our Trade Dress Search uses
a sophisticated search strategy to uncover potential instances of closely similar trade
dress. This information is extremely valuable, helping you make informed decisions
regarding your trade dress up front.
To identify the most pertinent results, we search the following criteria:
• Packaging and other distinctive characteristics
• Product shapes
REuTERS/Claro Cortes IV
• Color schemes
In addition to searching USPTO design records using our proprietary trade dress
design codes, we also search the web to help uncover potential conflicts with
To learn more about
our Trade Dress Search, existing trade dress.
please call us at
(800) 692-8833. WEB COVERAGE
We provide extensive web coverage and analysis to give you even greater certainty,
while saving you countless hours of valuable time.
Our experienced Web Analysts search Yahoo!®, Google™ and Google™ Patent Search,
which covers the entire collection of issued patents and millions of patent applications
made available by the USPTO—from patents issued in the 1790s through those issued
in the past few months.
Search results include visual representations of trade dress citations, in color
when available. Reports are available in print or online, using our convenient
SERION® Analysis Tool.
Your product’s distinctive trade dress is a critical—and often overlooked—
element of your trademark’s ability to drive consumer loyalty. Take the first
step in securing your trade dress rights with our new Trade Dress Search.
500 Victory Road
North Quincy, MA 02171-3145
Phone (800) 692-8833