It seems that The search engines Cellular Systems manager Andrew Rubin
really created some discussion with his forecast at The search engines IO that
there could be as many as 20 Operating system mobile phones available by the
end of this season. While this was exciting (but not really that unexpected given
Android's success and development to date), what I found of more interest were
his feedback regarding Google responsibility to Operating system as an "open"
foundation as well as caution of the various Operating system flavors available to
providers and mobile producers.
Google has taken some flack from experts who see the clearly Google-branded
G1 and HTC Miracle mobile phones as cause for dilemma regarding the visibility
of the Operating system foundation. Even producers have stated some dilemma,
such as New sony which attributed its wait in asserting an Operating system
cellphone on the fact that "some employees were worried about the perspective
The search engines has". In an attempt to help allay these issues, The search
engines has actually published three different variations of Operating system as
follows:
Option 1: Responsibility free – producers can set up Operating system on their
gadgets and provide use of as many applications as they want but cannot
preload The search engines programs like Googlemail or The search engines
Work schedule.
Option 2: Same as choice 1 but producers must indication a submission contract
to preload The search engines programs on it.
Option 3: The search engines Practical knowledge mobile phones – features The
search engines marketing and The search engines programs which cannot be
eliminated from the cellphone. This choice also provides uncensored use of the
Operating system Market.
By providing these three flavors of Operating system, producers and providers
are able to choose to what stage the mobile phones include with The search
engines so in the case of Samsung's I7500 (a.k.a. New sony Galaxy), it looks like
they have gone the Option 2 path in contrast to generating another HTC-like The
search engines Practical knowledge Phone. Hopefully we’ll start to see more
customization of the program and programs as producers accept the visibility of
the Operating system foundation. This can only help to increase the variety of
new Operating system mobile phones published this season as well as the
variety of providers that offer these mobile phones.