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ISSUE 8, 1 JUNE 2011

RETAIL & FOODSERVICE

Retailer gateway





Foodservice gateway

This e-alert for the retail and foodservice sector provides updates and news

Latest news on Seafish projects and services. Follow the links to keep up-to-date with the

work Seafish is doing to promote seafood consumption.

National Fish & Chips

Awards 2011 Latest Seafish news



Eating seafood Seafish appeal to the Supreme Court. The Seafish appeal to the Supreme

Court was heard on 23 and 24 March 2011 and we are still awaiting the

Responsible Sourcing judgment.

Guides

Blogging debut. Six key Seafish staff will be sharing their commentary and

insight on pertinent seafood issues such as discards, fishing policy, the

Market data

seafood retail market, seafood legislation and global seafood trends on a

Seafood Training regular basis through a new blog from Seafish. The first blog on discards

Academy appeared on 11 May. To keep up-to-date see: www.seafish.org/about-

seafish/seafood-blog

Training information

Social media. Seafish continues to develop strategies regarding its website

and social media presence (Facebook

Legislation

www.facebook.com/seafood2aweek, Twitter twitter@seafishuk etc).

Seafood promotion The operation of the Seafood Information Network (SIN) continues.



Industry Project Fund

Facebook site

We will be in a position to inform applicants about the success of their project

Recipes application as soon as we know the outcome of our court case and once the

review process has been completed. For further information contact the

project fund co-ordinator, Marcus Jacklin E: m_jacklin@seafish.co.uk

NEXT E-ALERT OUT

IN SEPTEMBER 2011 Forthcoming Seafish meetings and events

There are a number of Seafish meetings and events coming up:





8 June - Responsible Fishing Scheme Review Committee inaugural

meeting, Fishmongers Hall, London

29 June - Discard Action Group meeting, Seafood Choices

Alliance offices, London.

29 June - UK Scallop Group meeting, Bewley Hotel, Manchester

Airport.

6 July - Aquaculture Common Issue Group meeting, MIC, London.

20 July - Common Language Group meeting, Billingsgate, London.

20 September - Food Legislation Expert Group meeting, venue tbc,

London.





For further information contact E: p_cox@seafish.co.uk

Other events and information





Seafood Training Academy Open Day. Seafish and the Seafood

Training Academy are co-ordinating a Seafood Training Academy

Open Day on 9 September 2011. There will be a series of

demonstrations and presentations. Contact

E: j_snowden@seafish.co.uk or for further information see:

www.seafoodacademy.org

Market Insight - Seafish provides regular overviews and reports.

Retail sales and import and export data for the fourth quarter 2010 is

now available. Seafish provides 240 reports per year including UK

Nielsen Retail data, UK & Global Import Export Data, food service

data, bespoke consultancy reports and summary retail reports. For

further information contact Richard Watson E:

r_watson@seafish.co.uk





Seafish communication activities

The main focus of communication activity at the beginning of the year was

the Channel 4 Fish Week which aired from 11 - 16 January. Since then:





Keo Films (who produced Hugh's Fish Fight) attended the National

Fish & Chip Shop of the Year Awards presentation on 20 January. The

River Cottage chef, Tim Maddams, updated the audience on the

Mackerel Bap Campaign and since then the top ten fish and chip

shops have signed up to the campaign.

Seafish and the seafood industry have maintained a dialogue with

Keo Films to work towards finding a solution to the discards issue.

Members of Keo/Fish Fight team attended the Seafish-facilitated

Discard Action Group meetings in February and April.

Seafish has maintained a media presence on this issue.

A further hour-long Hugh’s Fish Fight programme is due to air in mid

July. The content and date of the programme are still to be

confirmed.





For further information contact E: k_doran@seafish.co.uk If you would like

to sign up to the media review E: d_sneddon@seafish.co.uk



National Fish & Chip Awards 2011 and 2012









The 2011 National Fish & Chip Awards reached their culmination in January

at the prestigious Riverbank Park Plaza Hotel, London. The event, compered

by Jay Rayner, the acclaimed restaurant critic, author and broadcaster, was

attended by 500 guests representing all facets of the fish and chip industry,

from fishermen through to suppliers, distributors and actual shops.



For the 2011 Award winners see: www.fishandchipawards.com/ This new

microsite dedicated to the Awards received 18,895 visits between November

2010 and April 2011.



The 2012 National Fish & Chip Awards have recently been launched to

industry and the website www.fishandchipawards.com/ updated with

details of the 2012 Awards. Entrants can now download the relevant entry

forms and details of rules/entry criteria for the various Award categories. In

addition to the excellent publicity opportuinites to be gained by successful

shops in the various Award categories, the Top 10 shops in the Independent

Fish & Chip of the Year Award category will also enjoy an all expenses paid

study trip to Norway in Autumn 2011 in partnership with the Norwegian

Seafood Export Council.



If you would like further information about the Awards please

contact Nikki Hawkins on 01889 271604 or E:

n_hawkins@seafish.co.uk



Seafish England

Seafish England is acting as the regional delivery agent for Seafish, working

with Seafish colleagues and external agencies.





FLAGs - Seafish is supporting the six FLAGs (Fishery Local Action

Groups) - Cornwall, North Devon, Hastings, North Norfolk,

North/West Cumbria and Holderness. The first stage in applying for

Axis 4 funding (to help sustain the local fishing industry and fishing

communities) has been completed. Julie Snowden is the Seafish

contact for Holderness, Cumbria and North Norfolk and Phil Palfrey is

the Seafish contact for Cornwall, North Devon and Hastings. E:

j_snowden@seafish.co.uk or p_palfrey@seafish.co.uk

Seafood Devon & Dorset and Seafood Cornwall - Both of these

regional initiatives are being looked after by Seafish England. At

present an application to extend the length of both projects is being

considered by the MMO which would extend the expected data for

these projects to end to November 2012.

FASFA - Julie Snowden has been appointed as the new

Company Secretary for the Frozen at Sea Fillets Association. John

Rutherford has recently been appointed Director. A new strategy for

FASFA for the next year is currently being drafted.





Focus on training and legislation

Onshore training



Seafish approved trainers delivered training to more than 1400 people in the

previous year and a total of 1,443 qualifications were awarded by Seafish in

15 different subject areas. 2011/12 is off to a very good start with more than

300 qualifications awarded in the first 6 weeks of the financial year. 2011 will

also see a significant expansion in the range of training programmes and

qualifications available to the industry.





Campden BRI – There are a final few places available for an

Advanced Seafood Quality Assessment course at Campden BRI which

is running from 11th to 15th July 2011.

Bivalve Purification Training - The Southern Shellfish Training

Centre delivered a Bivalve Purification Operations course at the

National Lobster Hatchery on the 24th May 2011. To find out more

about purification training throughout the UK contact either the

Scottish or Southern Shellfish Training Centres.

New Qualifications for seafood managers – Six new Level 3

qualifications in fish and shellfish are only weeks away from

becoming nationally recognised. These range from fish and chip shop

operations to fishmongering skills. These new IVQs represent a

significant boost for training in the seafood industry. See:

www.seafoodacademy.org/smallawards.htm





Staff Training & Development Award





Seafish is now inviting fish and chip businesses to submit their

application for this year’s Staff Training & Development Award which

recognises those businesses that are committed to training and

developing their staff. The Award forms part of the prestigious

National Fish & Chip Awards. Other award categories in the National

Fish & Chip Awards include Independent Takeaway, Independent

Restaurant and Young Fish Frier. Lee Taylor of Pantrini’s in Whitley

Bay, last year’s Staff Training & Development Award winners said:

―We were absolutely delighted and extremely proud to win the award

and we can’t speak highly enough of how the award has benefitted

our business.‖

The growth of the award has been aided by the kind sponsorship

from James T. Blakeman, a sausage manufacturer in Staffordshire

who are supporting the award for the fifth consecutive year. To

download a Staff Training & Development Award application form

please visit www.fishandchipawards.com/enter-the-awards/#staff-

training or contact Richard Wardell on T: 07590 774878 or E:

r_wardell@seafish.co.uk





Legislation





The Seafish Legislation Team now produce monthly updates

containing the latest developments in legislation that may impact on

the seafood industry and where you can get more information. See:

Legislation news and the monthly newsletter. If you wish to receive

the newsletter directly please E: f_wright@seafish.co.uk

Currently Seafish is actively working with the Government and

industry groups on issues surrounding food labelling regulations,

origin labelling and date of freezing requirements to help minimise

the impact of new legislation on seafood businesses. For further

information contact E: f_wright@seafish.co.uk





Responsible Sourcing

Responsible Sourcing Guides





Two further species guides have been produced covering less utilised

species - John dory and red mullet. This is in addition to new guides

to cuttlefish, dab, flounder, grey mullet, gurnard and pouting. Seafish

now provides information on the status of 34 species consumed in

the UK, and the measures being taken to protect them. Guides to

tilapia and pangasius are also nearly completed. See: Responsible

Sourcing Guides

The Responsible Sourcing Guides are regularly updated and we are

currently updating the guides covering ICES assessed European

stocks with the 2011 TACs.

A new guidance note on Maximum Sustainable Yield is also available.

For further information contact: Bill Lart E: w_lart@seafish.co.uk or

Karen Green E: k_green@seafish.co.uk





Data deficient fisheries





Seafish has published a guide to Ecological Risk Assessment for the

Effects of Fishing (ERAEF). This report describes the Australian

method for ERAEF in easy to understand terms and present some

worked examples. Contact Bill Lart T: 01472 252323 E:

w_lart@seafish.co.uk





Responsible Fishing Scheme





Comprehensive review process for scheme begins - As it is just

over five years since the launch of RFS it is now necessary to

comprehensively review the scheme to ensure that its’ requirements

continue to fully reflect industry best practices and comply with any

changes in legislation. In addition it will provide the opportunity to

consider additions to scheme requirements that will enhance its value

and recognition across industry. The process will be undertaken by a

committee of representatives drawn from across industry under the

Chairmanship of Seafish Board Member Quentin Clark. The first

meeting is to be held in London on the 8th June. For more

information or to forward comments for consideration please contact

Mick Bacon on T: 07976 222936 or E: m_bacon@seafish.co.uk

Recognising and rewarding commitment - In addition to

promoting the obvious benefits of sourcing materials from scheme

qualified vessels Seafish continually strives to promote RFS vessel

standards and commitment to a much wider audience beyond the

direct supply chain. This has resulted in significant ―member only‖

discounts for vessels and reflects the growing level of appreciation

and support for the scheme. Discussions are currently in progress

with the insurance industry where we are seeking to agree further

exclusive support for member vessels that will result in mutual

benefits for both members and insurers alike. For more information

or suggestions on potential ideas to support member vessels further

please contact Mick Bacon on T: 07976 222936 or E:

m_bacon@seafish.co.uk

Export markets - As the RFS has developed and grown over the

past few years, we are now developing information leaflets in a

variety of foreign languages to highlight to export markets the

benefits of sourcing RFS product. We are aware that some of the raw

material landed by RFS certified vessels ends up in European

countries such as Spain and France. If you believe that we should be

producing a leaflet in a specific foreign language, please contact

Richard Wardell on T: 01472 252322 or E: r_wardell@seafish.co.uk





Seafish issue-specific web pages and fact sheets

Fact sheets. There are now over 60 Seafish fact sheets which touch on all

areas of the seafood industry. The latest cover: Maximum Sustainable Yield

(MSY), live prawn tubing and food additives.



Visit: www.seafish.org/publications-search and search under

datasheets.



Web pages. For up-to-date information on key issues affecting the seafood

industry Seafish now has a number of issue-specific web pages:



Aquaculture



Data deficient fisheries



Discards



Fishmeal



IUU



Marine Acts



Marine Protected Areas



Comments

This quarterly update has been prepared by Karen Green. If you have any

comments email k_green@seafish.co.uk







Seafish — supporting the seafood industry for a sustainable, profitable future

Telephone (Edinburgh): 0131 558 3331 (Humberside): 01472 252 300

On the web: www.seafish.org





The industry's most comprehensive information source: sin.seafish.org





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