Tips for Beauty Salon Marketing http://saloncontrolpanel.com/ As the economy stays in its downward spiral, how has business been? Have your current methods of beauty salon marketing been bringing in new customers? Get Their Attention How many beauty salons are in your town? How different is your pricing compared to the rest of the salons in town? Being completely different will be what makes you stand out from the rest. Give your beauty salon marketing campaign some fuel! Offer services you are qualified to offer that no one else in town has. People can go anywhere to get their eyebrows waxed. But they may only be able to go to your salon for permanent eyeliner. Encourage Donations Do you participate in a hair donation program? Programs like “Locks of Love” increase word-of-mouth beauty salon marketing and are a great way to get people into your salon. Although “Locks of Love” does not reimburse salons for donations, the cost of cutting hair for donation should be tax deductible. Have an “Add-On” Special Another approach to beauty salon marketing is to add on a service that the customer would not normally get but are in a position to receive. For example, have a deep conditioning special. Once the client is having her hair washed, adding conditioner is an easy beauty salon marketing trick. Sponsor Local Events or Sports Teams Sponsoring local events or sports teams is one way your beauty salon marketing dollars can be stretched. Although you need to pay a fee to be a sponsor, having your salon name in print on a team jersey or repeated several times during a radio spot will place your salons' name in the spotlight for the duration of the event or sport season and make your beauty salon marketing efforts pay off long after the event or season is over. Offer Discounts for Loyalty
Keep your customers coming back with a loyalty discount. Improve your beauty salon marketing power by offering discounts or free services after a set amount of full priced services have been bought. The actual cost to you will be minimal compared to the value your customers think they are getting! Be News Worthy Remodel your shop, add new staff, promote a new service. Another tool in your beauty salon marketing arsenal is the press release. Talk about your great news to a local reporter and be featured in your local paper, for FREE! Go to Them People will remember you if you do something no one else does. Go to the local nursing home and give manicures. Offer freebies for Nurses' Week at the local hospital. Building good will goes a long way to increase your beauty salon marketing coverage. Ride out the Storm Relating to your customers will go a long way in establishing your beauty salon marketing routine. Raising your prices to reflect the rising cost of supplies is expected. Posting a notice to relay the reasoning to you customers is touching and another beauty salon marketing technique to use to keep you up front when people think of a salon!