Paul A. Ortega
(619) 757 – 7285 4025 Villeroy Ave Las Vegas NV 89141 PaulOrtega@cox.net
Objective
To be in a position in which I can make a significant contribution to my employer as a sales and marketing
professional for a leading company in the industry, specializing in the development of census.
Accomplishments
Accomplished sales professional consistently recognized for achievement and performance in the
sales industry
Innovative and successful in the assisted living industry for mining the development of new
techniques for census growth
Successfully merged Atria’s rent reduction program with Veterans Aid and Attendance to minimize
potential residents out of pocket expense
Averaged 35k – 45k in new move in revenue per month for Atria
Successfully merged products from Countrywide Home Loans to World Savings Home Loans which
created a whole new market for World Savings to break into the first time buyer market
Leading sales professional for Leads to Wealth with over 100k in gross sales per month
Highest closing ratios amongst my peers for Atria Senior Living Group
Leading sales professional for the Principal Financial Group
Top producer for World Savings Home Loans
Top lead producer from the cold call aspect
Top producer in phone sales
Successfully planned marketing events with 40-50 of my referral sources attending
Business Skills
Financial Analyzer
Analyzing information and preparing plans best suited to potential residents requirements
Researching competitors to make sure my potential residents were getting the very best
Analyzed current income to develop a plan of action for making the move possible
Marketing Specialist
In a declining economy, strategized to target the decision makers vs. potential residents
Find out who’s spending the money, develop the lead, then sell them the product
Use fundraising through school athletic programs to do my marketing campaigns
Telemarketing Specialist
Developing scripts of careful deduction, overcoming objections before they have one
(OCD) Organization Communication & Documentation
Managed and coached telemarketing rooms to extraordinary monthly goals
Professional Experience
2008 – 2009 Atria Senior Living Group Las Vegas, NV
2005 – 2008 World Savings / Wachovia Las Vegas, NV & San Diego, CA
1999 – 2004 Leads to Wealth San Diego, CA
1996 – 1998 The Principal Financial Group San Diego, CA