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Muir Woods Shuttle Evaluation

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Muir Woods Shuttle Evaluation Powered By Docstoc
					Muir Woods
Shuttle Evaluation



     Marin County
     Department of Public Works
     November 2007
Table of Contents

Executive Summary............................................................................................................... ES-1
  Description of Current Service ................................................................................................ ES-1
  Service Evaluation ................................................................................................................... ES-3
  On-time Performance.............................................................................................................. ES-6
  Service Cost andFarebox Recovery .......................................................................................... ES-6
  Demographics and Travel Behavior ......................................................................................... ES-6
  Highway Message Signs........................................................................................................... ES-7
  Traffic Reduction .................................................................................................................... ES-7
  Other Factors Critical to Success ............................................................................................. ES-7
  Conclusions and Recommendations ........................................................................................ ES-7
Introduction 1
  Description of Current Service ......................................................................................................1
  Evaluation Methodology ...............................................................................................................5
Operational characteristics .........................................................................................................7
 Stop Activity ..............................................................................................................................11
 On-Time Performance ................................................................................................................16
 Service Costs and Farebox Recovery ............................................................................................17




                                                                                                                                                          Muir Woods Shuttle Evaluation
Demographics and Travel Behavior ..........................................................................................18
  Visitors to the Area......................................................................................................................18
  Group Size ................................................................................................................................18
  Trip Origins ................................................................................................................................19
  Trip Destinations ........................................................................................................................20
  How Do Riders Access the Shuttle? .............................................................................................21
  How Did Non-Shuttle Users Get to the Park? .............................................................................23
  Equipment/Carrying Items .........................................................................................................23
  People with Disabilities & Special Traveling Needs......................................................................23
  Age..............................................................................................................................................24
  Income ........................................................................................................................................24
  Employment ...............................................................................................................................24
Rider Attitudes and Perceptions................................................................................................26
  How Did Riders Learn About and Prefer to Get Information About the Shuttle? ........................26
  Why Did Riders Choose to Use the Shuttle? ..............................................................................26
  Frequency of Use ........................................................................................................................26
  How Would They Have Made The Trip Without The Shuttle? ...................................................27
  Attitudes About Service Characteristics .......................................................................................29
  Improvements to Service .............................................................................................................30
  Reasonable Fare ...........................................................................................................................30
  Shuttle Awareness Among Non-Riders ........................................................................................30




                                                                                                                                                        Page 
                                                  Why Did Non-Riders Choose Not To Use The Shuttle? ..............................................................30
                                                  Highway Message Signs...............................................................................................................32
                                                  Traffic Reduction.........................................................................................................................32
     Marin County Department of Public Works




                                               Conclusions and Recommendations .........................................................................................35
                                                 Short-term Funding ....................................................................................................................35
                                                 Sustainable Funding ...................................................................................................................35
                                                 Recommended Short-Term Service Improvements for the Muir Woods Shuttle ..........................37
                                                 Recommended Longer-Term Service Improvements for the Muir Woods Shuttle........................40
                                                 Conclusion..................................................................................................................................43
                                               Appendix A On Board Survey ................................................................................................A-1
                                               Appendix B On Site Survey ...................................................................................................B-1



                                               Table of Figures

                                               Figure ES-1         Muir Woods Shuttle – Average Boardings Per Day................................................. ES-2
                                               Figure ES-2         Ridership for Each Service Day - 2005, 2006 & 2007 ........................................... ES-4
                                               Figure ES-3         Average Productivity, Memorial Day - Labor Day, 2005 – 2007 ............................ ES-5
                                               Figure ES-4         Passengers per Service Hour (Productivity), 2007 .................................................. ES-5
                                               Figure ES-5         On-time Performance Summary ............................................................................ ES-6
                                               Figure 1            Map of Shuttle Route. .................................................................................................2
                                               Figure 2            2007 Muir Woods Bus Schedule – Shoulder Service
                                                                   (May 5-20 and September 8-30) ..................................................................................3
                                               Figure 3            2007 Muir Woods Bus Schedule – Peak Service (May 26 through September 3) .........4
                                               Figure 4            Ridership for Each Service Day - 2005, 2006 and 2007...............................................8
                                               Figure 5            Percent of Muir Woods Visitors Using the Shuttle Each Service Day,
                                                                   2005, 2006 and 2007 ..................................................................................................9
                                               Figure 6            Boardings by Stop for Buses Departing from Sausalito...............................................10
                                               Figure 7            Average Productivity, Memorial Day - Labor Day, 2005 – 2007 ................................12
                                               Figure 8            Passengers per Service Hour (Productivity), 2007 ......................................................12
                                               Figure 9            Average Boardings by Time – Saturday ......................................................................14
                                               Figure 10           Average Boardings by Time – Sunday ........................................................................15
                                               Figure 11           Boardings by Stop......................................................................................................16
                                               Figure 12           On-Time Performance Summary ...............................................................................16
                                               Figure 13           On-Time Performance by Direction ..........................................................................16
                                               Figure 14           Muir Woods Service Costs – 2007 .............................................................................17
                                               Figure 15           Rider Group Size .......................................................................................................18
                                               Figure 16           Trip Origin Locations 2007 .......................................................................................19
                                               Figure 17           Rider Origin Place .....................................................................................................20
                                               Figure 18           Other Destinations in Connection Muir Woods Trips ...............................................21
                                               Figure 19           How Riders Access the Shuttle – 2005, 2006 and 2007 .............................................22
                                               Figure 20           Rider Access to the Shuttle (2007) .............................................................................22
                                               Figure 21           How Non-Riders Access the Park...............................................................................23


Page 
Figure 22   Age Distribution of Park Visitors ...............................................................................25
Figure 23   Income Distribution of Muir Woods Visitors ............................................................25
Figure 24   Reasons for Using the Shuttle ....................................................................................27
Figure 25   Trip Mode Without Shuttle Option (2007) ...............................................................28
Figure 26   Trip Mode Without Shuttle Option – 2005, 2006 and 2007 .....................................28
Figure 27   Average Rating for Service Characteristics ..................................................................29
Figure 28   Percentage of Respondents Who Rate Service as “Good or Excellent” ........................29
Figure 29   Suggested Improvements – Passenger .........................................................................31
Figure 30   Attitudes on Whether the Fare is Reasonable .............................................................31
Figure 31   Reasons for Not Using the Shuttle .............................................................................33
Figure 32   Suggested Improvements – Non-Passenger ................................................................33
Figure 33   Highway Sign Message Ratings ..................................................................................34




                                                                                                                                      Muir Woods Shuttle Evaluation




                                                                                                                                   Page 
 ExEcutivE Summary
The third year of the Muir Woods Shuttle service     The Shuttle route began in Marin City, where
pilot was completed on September 30, 2007.           passengers could park or make connections with
The 2007 season was marked by the most robust        other Golden Gate Transit routes, with stops at
service, with more frequent service offered over     two additional park-and-ride lots en route to
a longer period of time and to one additional        Muir Woods: Hwy 101 at Pohono St. and the
destination, the Sausalito Ferry. Ridership con-     Manzanita Park-and-ride lot. Additional service
tinued to increase dramatically with 33,530          instituted in 2007 ran from downtown Sausalito
total one-way trips this season, representing a      to the Pohono / Manzanita stops before heading
130% increase over the previous season and a         to the park.
290% increase over the initial (2005) season of      2007 shuttle service operated on weekends from
operation, when 10,200 trips were taken. Even        May 5 through September 30, extending the
in direct “head to head” comparisons of just the     service offered in previous years which ran only
period from Memorial Day weekend through             from Memorial Day weekend through Labor
Labor Day weekend, ridership increased by 83%        Day weekend. During the “shoulder season” of
over 2006 totals.




                                                                                                                Muir Woods Shuttle Evaluation
                                                     May and September, service was operated every
                                                     30 minutes from Marin City, Pohono Street at
Description of
                                                     Highway 101, and the Manzanita Park and Ride
Current Service                                      lot. During the peak season from Memorial Day
In September 2007, The Muir Woods Shuttle            through the Labor Day weekend service was op-
completed its third year of a proposed three-year    erated every 20-minutes using 35-foot vehicles
pilot project developed by the County of Marin       (compared to the 30-foot buses used for the
in coordination with the National Park Service to    shoulder season as well as during the first two years
provide a transportation alternative to driving to   of the demonstration). These buses had ten extra
Muir Woods. Shuttle goals included:                  seats per bus and proved invaluable in handling
    • reducing vehicular impact on the park          the increased passenger demand. In addition,
    • reducing congestion on roads leading to Muir   service from the Sausalito Ferry was added during
      Woods                                          the peak season, designed to meet incoming and
    • provision of a viable alternative to driving   outgoing boats from approximately 9:30 AM to
                                                     6:30 PM.
The shuttle represents a unique partnership of
government at a number of levels. Funded pri-        Extensive marketing was conducted for the
marily by a grant from FHWA, the service was         shuttle, including distribution of brochures to
designed by a partnership of the National Park       San Francisco hotels, use of changeable message
Service, Marin County and Golden Gate Transit.       signs on Highway 101, and shuttle signs on the
The service is operated by Golden Gate Transit       exit off-ramps, as well as information on the in-
under contract to the County of Marin’s Public       ternet and print campaigns in local print media.
Works Department.

                                                                                                             Page ES-1
                                        Marin County
                                        Department of
                                        Public Works


                                       ES-1 Muir Woods Shuttle – Average Boardings Per Day
                                Figure Figure ES-1: Muir Woods Shuttle- Average Boardings Per Day (Westbound)




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                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Source: Marin Community Development Agency, Census, and ESRI


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Page ES-2
The County also hired an ombudsperson to assist       Productivity is a measure of the number of pas-
passengers with the service at the Pohono St. and     sengers divided by the number of revenue service
Manzanita Park-and-Ride lot.                          hours provided. Comparing peak seasons over
                                                      the three years of service, performance has risen
Service Evaluation                                    each year; most dramatically between 2006 and
The evaluation of third-year operations included      2007.
extensive original data collection including ride-
checks, on-board passenger surveys, and non-pas-                              2007      2006      2005

senger visitor surveys. Data was collected on four     Average Productiv-     22.6      15.0      13.4
                                                       ity, Mem Day - Labor
weekends throughout the summer:                        Day
    • May 19 and 20 – an early “shoulder”
      weekend                                         Figures ES-3 and ES-4 summarize productivity
                                                      trends over the three seasons, comparing peak
    • July 21and 22 – a peak weekend
                                                      season productivity from 2005-2007.
    • September 1 and 2 – the Labor Day holiday
      weekend, and,                                   The average productivity for the entire summer,
    • September 15 and 16 - a late “shoulder”         including the shoulder season and Sausalito ser-
      weekend                                         vice, was 18.2 passengers per hour; or 22.6 pas-




                                                                                                               Muir Woods Shuttle Evaluation
                                                      sengers per hour for the peak season trips without
A total of 857 on-board and 836 non-passenger
                                                      Sausalito service.
surveys were collected over the course of this
study. In addition, passenger and park visitor        In 2006, overall productivity for the same peak
counts collected by Golden Gate Transit and the       season dates was 15.0 passengers per service hour.
National Park Service throughout the season were      Maintaining productivity with the addition of
used in this analysis.                                significant service hours is unusual, and indicates
                                                      that the service may not yet have reached “satura-
Ridership and Productivity                            tion” where additional investments would yield
Almost 33,530 trips were made on the shuttle          diminishing returns of ridership. This productivity
between Saturday May 5 and Sunday September           measure is very strong for a relatively long route
30, 2007. Capacity of the shuttle service was well-   with few intermediate stops. Peak ridership to
matched to demand, with only a small number of        Muir Woods tended to occur between 11:00
passengers being passed-up on peak days during        AM and 3:30 PM and peak ridership returning
peak hours. With more frequent service provided       from Muir Woods occurred between 1:00 PM
by the 20 minute schedule, plus seats generally       and 6:30 PM.
being available at Pohono Street on westbound
                                                      As the easiest stop to access for those traveling
Sausalito-Muir Woods buses, the wait time for
                                                      northbound on Highway 101 from San Francisco,
passengers who were passed up was minimized.
                                                      the Pohono Street stop had the largest number of
Figure ES-2 shows shuttle ridership by day over       boardings. Average boardings per day by stop is
the three pilot seasons. 2007 ridership exceeded      shown on the map key in Figure ES-1.
previous year totals on virtually every day of
operation.
                                                                                                            Page ES-3
                                         Marin County
                                         Department of
                                         Public Works


                                Figure ES-2 Ridership for Each Service Day - 2005, 2006 & 2007
                                                                                                                                                              2005                         2006                          2007

                                 1,400


                                 1,200


                                 1,000




Muir Woods Shuttle Evaluation
                                   800


                                   600


                                   400


                                   200


                                     0




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                                            May        May         May         Memorial June                 June        June        June Independence July                          July        July        July August August August August Labor Day Sept                                           Sept        Sept        Sept
                                            Wk 1       Wk 2        Wk 3          Day    Wk 1                 Wk 2        Wk 3        Wk 4 Day Weekend Wk 2                           Wk 3        Wk 4        Wk 5 Wk 1 Wk 2 Wk 3 Wk 4 Weekend Wk 2                                                     Wk 3        Wk 4        Wk 5
                                                                               Weekend




                                                                                                                                                                                                                                                                                                             Page ES-4
Figure ES-3 Average Productivity, Memorial Day - Labor Day, 2005 – 2007
 25.00




 20.00




 15.00




 10.00




  5.00




                                                                                                 Muir Woods Shuttle Evaluation
  0.00
                    2007                           2006                         2005


Figure ES-4 Passengers per Service Hour (Productivity), 2007
 25.00




 20.00




 15.00




 10.00




  5.00




  0.00
         Average, all      Average, peak    Average, peak      May Shoulder   Sept Shoulder
         service days          only        without Sausalito




                                                                                              Page ES-5
                                              On-time Performance                                     Demographics and
                                              The following table shows the on-time perfor-           Travel Behavior
                                              mance of the shuttle over the three year pilot.         Highlights from the passenger and non-passenger
    Marin County Department of Public Works




                                              Eastbound afternoon trips had the worst on-time         surveys:
                                              performance due to westbound congestion and
                                                                                                         • Over half of respondents indicated that they
                                              inadequate recovery time at Muir Woods.                      were visiting Muir Woods for the first time at
                                                                                                           the time surveys were completed. Visitors to
                                              Figure ES-5 On-time Performance                              Muir Woods came from 37 countries.
                                                          Summary                                        • Just over 40% of survey respondents live in
                                                                                                           the Bay Area.
                                                                        2005      2006     2007
                                                                                                         • Over 44% of park visitors began their trips in
                                               Time Points                                                 San Francisco.
                                               within Standard          61.4%    38.8%     49.8%
                                                                                                         • Almost 70% of passengers traveled to the
                                               Very Late                                                   shuttle stop by car while 11% took transit.
                                               (More than 10 Minutes)   14.3%    19.4%     25.5%
                                               Very Early
                                                                                                         • Almost 90% of non-shuttle users traveled to
                                               (More than 5 Minutes)    0.5%      0.7%     3.0%            the park by car.
                                                                                                         • Over 50% of shuttle riders learned about the
                                              On-time performance remained an issue in 2007                service from a sign they saw on the way to the
                                              partly due to increased ridership and tighter                park. Websites (17%) were also important
                                              turn around times to meet the 20-minute peak                 ways that people learned of the shuttle.
                                              schedule.                                                  • Many shuttle riders (34%) chose to use the
                                                                                                           shuttle because they didn’t want to drive in
                                                                                                           traffic or look for parking at Muir Woods.
                                              Service Cost and                                             26% chose the shuttle because they saw the
                                              Farebox Recovery                                             sign on Highway 101.

                                              A $2.00 round trip cash fare, inaugurated in               • Over 87% of respondents would “definitely”
                                                                                                           or “probably” use the shuttle again.
                                              2006, was continued through the 2007 season
                                              with discount fares for seniors, youth, and dis-           • Without the shuttle, 61% of riders would
                                                                                                           have driven a car or ridden in someone else’s
                                              abled riders. Over $28,500 was collected in fare
                                                                                                           car. 21% would not have made the trip to
                                              revenue, leading to a fare recovery rate of 15.18%           Muir Woods.
                                              of the cost of shuttle operations. While this is well
                                                                                                         • 90% or more of passengers rated the shuttle
                                              below the average fare recovery rate of 24.6% for            “good” or “excellent” for convenience of
                                              all MCTD routes, it exceeds farebox recovery for             schedule and cleanliness/condition of ve-
                                              the West Marin Stagecoach which also provides                hicles.
                                              longer rural trips. The Muir Woods Shuttle has             • Service frequency and ease of transfers were
                                              a long trip length and no intermediate stops. A              given the worst ratings with just over 55% of
                                                                                                           respondents selecting “good” or “excellent.”
                                              reasonable fare recover goal for this route is 10%
                                              of total costs.                                            • The most common rider-suggested improve-
                                                                                                           ments were increased frequency (24%), better
                                                                                                           connections to San Francisco (16%), and
                                                                                                           weekday service (9%).

Page ES-6
    • Almost 95% of shuttle passengers thought
      a fare of $2.00 or greater was reasonable for
                                                         Traffic Reduction
      shuttle service, and 3% suggested a fare of less   While the data collected did not include direct
      than $2.00.                                        counts of vehicles, it is possible to estimate the
    • Over half (55%) of non-riders were not aware       number of vehicle trips the shuttle removed. Tak-
      of the shuttle, 26% knew about it but didn’t       ing into account the size of each party and the
      have any information about it, and 19%             total number of trips on the shuttle, this number
      knew about it but it wasn’t appropriate for
      their travel needs.                                is estimated at about 6600 vehicle trips over the
                                                         course of the summer.
    • Of non-riders that were aware of the shuttle,
      most learned about it through a family
      member or friend (25%) or from the highway         Other Factors Critical to
      signs (23%).
                                                         Success
    • Twenty percent of non-shuttle users who were
      aware of the shuttle did not use it because
                                                         Key elements in the shuttle program critical to its
      they were not returning to the place they          present and continued success include: GGNRA’s
      started, or that the shuttle was not going to      partnership with CALTRANS in providing and
      their next destination.                            maintaining the Changeable Message Signs
    • Over 57% of non-passengers would “defi-            (CMS) on Highway 101; the Muir Woods staff
      nitely” or “probably” use the shuttle for future




                                                                                                                     Muir Woods Shuttle Evaluation
                                                         role in operationalizing management of this CMS
      visits to Muir Woods.
                                                         presently; traffic management at Muir Woods due
                                                         to increased shuttle loads there by a seasonal park
Highway Message Signs                                    ranger who facilitates circulation of the shuttles,
About 46% of those surveyed at the park entrance         trouble-shooting of shuttle/car management
saw the changeable message sign on Highway 101           conflicts, and parking management information
for Muir Woods. Of those respondents that saw            flow for the CMS; transit coordination role of the
the sign, 51% said it had no impact on their trip,       Muir Woods site supervisor with shuttle drivers,
though 58% of them said that the message sign            county information assistant, and dispatch, to
was either “useful” or “very useful.” Respondents        provide critical troubleshooting and amelioriza-
rated the sign information favorably along several       tion of service interruptions; and the county
variables including whether the information was          transit information assistant who plays a central
understandable, current, and accurate. Over half         role in transit and parking information assistance
of those taking the shuttle did so because of a          at pick up points.
physical sign they saw en route to the park at any
of three locations: the changeable highway sign,
                                                         Conclusions and
signs at the exits, and signs at the shuttle stops.
                                                         Recommendations
The changeable message signs play a pivotal role
                                                         The Muir Woods Shuttle pilot project has shown
in getting drivers to switch modes to a shuttle.
                                                         that this service can attract a significant percentage
                                                         of visitors to Muir Woods, and can successfully
                                                         provide a non-auto transportation alternative.


                                                                                                                  Page ES-7
                                              Secure funding must be found to continue this                information kiosks; while higher cost ame-
                                              service. Some potential options for funding the              nities include shelters, indoor waiting area,
                                                                                                           restrooms, and water fountains.
                                              service are described at the end of this report.
                                                                                                         • Improve shuttle information: Once the
    Marin County Department of Public Works




                                              Service recommendations include ways to fur-
                                                                                                           shuttle becomes permanent through a stable
                                              ther increase ridership on this already-successful           source of funding, the system would benefit
                                              service, and further achieve the original goals of           through enhanced information to tourists. In-
                                              the shuttle. To expand on the successes of the               formation on the Golden Gate and National
                                                                                                           Park Service websites should be more detailed,
                                              demonstration project, the shuttle will need to
                                                                                                           encouraging, and conspicuous. Outreach to
                                              improve on service quality factors such as schedule          tour guide publishers will also increase visitor
                                              adherence, capacity and service days, and informa-           awareness of the shuttle. Information about
                                              tion and amenities at stops.                                 both the shuttle and other connecting services
                                                                                                           in east and west Marin should be available
                                                                                                           at all stops, including ideas about making
                                              Future Service Plan for Muir                                 a day on transit. Information kiosks at bus
                                                                                                           stops should include schedule information
                                              Woods                                                        about the shuttle, connecting services such as
                                              The following improvements are recommended                   Marin County Transit District, including the
                                              for consideration for future service:                        Stagecoach, and Golden Gate routes, ideas for
                                                                                                           “making a day on transit”, and information
                                                  • Find stable and sustainable funding: Seek              on where basic amenities can be found such
                                                    funding from Federal, State and County                 as restrooms and water fountains. Materials
                                                    sources, or other sources, such as fees for            about the park experience, and other parks in
                                                    parking or increased entry fees.                       Marin County should also be available.
                                                  • Improve schedule adherence: Some adjust-             • Improve shuttle information at Muir
                                                    ments to schedules and improvements de-                Woods and on the vehicles so that passengers
                                                    signed to speed boardings could improve the            understand which bus they should board, and
                                                    reliability of the shuttle arrival and departure       can see where each vehicle is going. Consider
                                                    times. These include assistance at the parking         adding “Next-Bus” signage at Muir Woods
                                                    lot at the park, and allowing the pre-purchase         and Marin City, and Manzanita/Pohono.
                                                    of tickets.
                                                                                                         • If funding allows, consider adding service
                                                  • Build on the success of Sausalito service by           on Mondays and Fridays, since the average
                                                    increasing the scheduled round-trip run time           visitation on these days, while not as high as
                                                    to help drivers adhere to the schedule, and            on the weekends, is still enough to cause con-
                                                    add vehicles to accommodate demand from                gestion and parking issues as Muir Woods.
                                                    sources other than the GG Ferry.
                                                                                                         • Purchase or lease larger, clean fuel buses:
                                                  • Resolve the confusion over the Pohono /                Golden Gate Transit is currently provid-
                                                    Manzanita stops by possibly eliminating one            ing Muir Woods service with vehicles it had
                                                    of the stops in each direction, and adding sig-        available and could easily acquire for this
                                                    nage to guide people between the two stops.            service. As the service becomes permanent,
                                                  • Improve bus stops: The bus stop at Marin               it will be important to lease or purchase the
                                                    City is poorly marked and has minimal or no            largest and most comfortable bus that can
                                                    shelter, and almost no amenities. This is due          serve the difficult terrain to access the park.
                                                    to the fact that the shuttle is still considered a     Ideally, all buses would be 35’ long, such
                                                    temporary demonstration project. Lower cost            as those used during the peak season, with
                                                    amenities include trash cans, benches, and             bicycle racks that can accommodate at least


Page ES-8
  3 bikes without becoming too long to make
  the curves safely. Ideally, vehicles should have
  maximum accessibility features including low
  floor boarding and wheelchair access, again,
  depending on what the curvy and hilly roads
  can accommodate without the vehicle “bot-
  toming out”. As with all new buses operat-
  ing in California, alternative fuels should be
  an important consideration; however, the
  selected technology must be able to reliably
  serve the terrain and hill climbing required
  for this route.
• Add a stop at Muir Beach and provide
  West Marin connections: This would allow
  passengers to “make a day” out of their trip to
  Muir Woods; It would cost little in terms of
  trip time, and could easily be accommodated
  in the schedule. Coordination with other ser-
  vice to West Marin, such as the West Marin
  Stagecoach is essential, especially as the Stage
  service expands to weekends.




                                                        Muir Woods Shuttle Evaluation




                                                     Page ES-9
 introduction
Description of                                           end later, on September 30 rather than on Labor
                                                         Day. During the “shoulder season” in May and
Current Service                                          September, buses were scheduled to depart every
In September 2007, the Muir Woods Shuttle com-
                                                         half hour between 9:30 AM and 5:30 PM from
pleted its third year of a pilot project developed
                                                         Marin City (Westbound) and between 11:05 AM
by the County of Marin in cooperation with the
                                                         and 7:05 PM from Muir Woods (Eastbound).
National Park Service and Golden Gate Transit.
The shuttle is designed to provide an alternative        During the peak season (Memorial Day week-
to automobile access and parking at Muir Woods,          end through Labor Day) service was increased
with the goal of reducing vehicular impact on            to operate every 20 minutes, with the same span
the park and congestion on roads leading to the          of service as the shoulder season. This increase in
park. Currently operated by Golden Gate Transit          service from every 30 minutes in previous years
under contract to Marin County, the pilot project        was intended to address the large number of
is funded through the Federal Highways Admin-            “pass ups” noted when large number of potential
istration (FHWA).                                        passengers were left behind as demand routinely
                                                         exceeded capacity on peak weekends.




                                                                                                                  Muir Woods Shuttle Evaluation
The route has remained largely unchanged since
its inception in 2005, with the notable exception        For both peak and shoulder service, the number of
of an extension to the Sausalito ferry, initiated this   trips was refined to eliminate early trips back from
year. The route from Marin City to Muir Woods            Muir Woods (before 11:00 a.m.), and late trips
picks passengers up from three park-and-ride             to the park from Marin City (after 5:30 p.m.),
lots near Highway 101 and then operates express          providing a better match between the service and
directly to Muir Woods. The route begins in              actual demand.
Marin City, where passengers can either park or          Another significant improvement in the service
make connections with other Golden Gate Transit          plan this year was the addition of shuttle service
routes. Two park-and-ride stops are served en            between the Sausalito Ferry and Muir Woods,
route to Muir Woods: Highway 101 at Pohono               offering visitors from San Francisco a “car-free
Street and the Manzanita Park-and-ride lot. The          trip” from the City to Muir Woods. Service from
Pohono Street stop is directly adjacent to the           Sausalito was timed to depart 10-minutes after
Sausalito Mill Valley multi-use path, which some         the Golden Gate Ferry arrived from the Ferry
passengers use to access the shuttle. Figure 1 shows     Building in San Francisco, and returned to Sau-
the shuttle route, stops, and parking locations.         salito 15-minutes prior to the ferry’s scheduled
This year several significant service improvements       departure. Sausalito is also served by the Blue and
were made in response to previous service evalua-        Gold Ferry from Fisherman’s Wharf, providing
tions and the continuing popularity of the shuttle.      additional options for shuttle riders returning to
Service was extended to start earlier in the year,       the City.
on May 3 rather than on Memorial Day, and to


                                                                                                                Page 1
                                       Marin County
                                       Department of
                                       Public Works


                                Figure 1 Map of Shuttle Route.




Muir Woods Shuttle Evaluation
                                                                 Page 2
Following are the Muir Woods bus schedules for
the shoulder and peak periods during 2007.

Figure 2 2007 Muir Woods Bus Schedule – Shoulder Service
         (May 5-20 and September 8-30)
                       Westbound                              Eastbound
       MC              Manzanita    Muir Woods   Muir Woods   Manzanita   Marin City
       9:30 AM            9:36 AM     9:56 AM
     10:00 AM            10:06 AM    10:26 AM
     10:30 AM            10:36 AM    10:56 AM     11:05 AM     11:25 AM    11:29 AM
     11:00 AM            11:06 AM    11:26 AM     11:35 AM     11:55 AM    11:59 AM
     11:30 AM            11:36 AM    11:56 AM     12:05 PM     12:25 PM    12:29 PM
     12:00 PM           12:06 PM     12:26 PM     12:35 PM     12:55 PM    12:59 PM
     12:30 PM           12:36 PM     12:56 PM      1:05 PM      1:25 PM     1:29 PM
      1:00 PM             1:06 PM     1:26 PM      1:35 PM      1:55 PM     1:59 PM
      1:30 PM             1:36 PM     1:56 PM      2:05 PM      2:25 PM     2:29 PM
      2:00 PM             2:06 PM     2:26 PM      2:35 PM      2:55 PM     2:59 PM
      2:30 PM             2:36 PM     2:56 PM      3:05 PM      3:25 PM     3:29 PM
      3:00 PM             3:06 PM     3:26 PM      3:35 PM      3:55 PM     3:59 PM




                                                                                         Muir Woods Shuttle Evaluation
      3:30 PM             3:36 PM     3:56 PM      4:05 PM      4:25 PM     4:29 PM
      4:00 PM             4:06 PM     4:26 PM      4:35 PM      4:55 PM     4:59 PM
      4:30 PM             4:36 PM     4:56 PM      5:05 PM      5:25 PM     5:29 PM
      5:00 PM             5:06 PM     5:26 PM      5:35 PM      5:55 PM     5:59 PM
      5:30 PM             5:36 PM     5:56 PM      6:05 PM      6:25 PM     6:29 PM
                                                   6:35 PM      6:55 PM     6:59 PM
                                                   7:05 PM      7:25 PM     7:29 PM
Source: Golden Gate Transit




                                                                                       Page 3
                                              Figure 3 2007 Muir Woods Bus Schedule – Peak Service
                                                       (May 26 through September 3)
                                               Westbound                                             Eastbound
    Marin County Department of Public Works




                                                  Marin        Sausalito                               Muir                   Marin       Sausalito
                                                   City         Ferry       Manzanita   Muir Woods    Woods      Manzanita    City         Ferry
                                                9:30 AM               -     9:36 AM      9:56 AM
                                                9:50 AM                -     9:56 AM    10:16 AM
                                               10:10 AM                -    10:16 AM    10:36 AM     10:45 AM     11:05 AM   11:09 AM             -
                                               10:30 AM                -    10:36 AM    10:56 AM     11:05 AM     11:25 AM   11:29 AM             -
                                               10:50 AM                -    10:56 AM    11:16 AM     11:25 AM     11:45 AM   11:49 AM             -
                                               11:10 AM                -    11:16 AM    11:36 AM     11:45 AM     12:05 PM   12:09 PM             -
                                                        -     11:20 AM      11:30 AM    11:50 AM     12:00 PM     12:20 PM            -   12:30 PM
                                               11:30 AM                -    11:36 AM    11:56 AM     12:05 PM     12:25 PM   12:29 PM             -
                                               11:50 AM                -    11:56 AM    12:16 PM     12:25 PM     12:45 PM   12:49 PM             -
                                               12:10 PM                -    12:16 PM    12:36 PM     12:45 PM      1:05 PM    1:09 PM             -
                                               12:30 PM                -    12:36 PM    12:56 PM      1:05 PM      1:25 PM    1:29 PM             -
                                                        -     12:40 AM      12:50 PM     1:10 PM      1:25 PM      1:45 PM            -    1:55 PM
                                               12:50 PM                -    12:56 PM     1:16 PM      1:25 PM      1:45 PM    1:50 PM             -
                                                1:10 PM                -     1:16 PM     1:36 PM      1:45 PM      2:05 PM    2:10 PM             -
                                                1:30 PM                -     1:36 PM     1:56 PM      2:05 PM      2:25 PM    2:30 PM             -
                                                1:50 PM                -     1:56 PM     2:16 PM      2:25 PM      2:45 PM    2:50 PM             -
                                                        -      2:05 PM       2:15 PM     2:35 PM      2:50 PM      3:10 PM            -    3:20 PM
                                                2:10 PM                -     2:16 PM     2:36 PM      2:45 PM      3:05 PM    3:10 PM             -
                                                2:30 PM                -     2:36 PM     2:56 PM      3:05 PM      3:25 PM    3:30 PM             -
                                                2:50 PM                -     2:56 PM     3:16 PM      3:25 PM      3:45 PM    3:50 PM             -
                                                3:10 PM                -     3:16 PM     3:36 PM      3:45 PM      4:05 PM    4:09 PM             -
                                                3:30 PM                -     3:36 PM     3:56 PM      4:05 PM      4:25 PM    4:29 PM             -
                                                        -      3:30 PM       3:45 PM     4:05 PM      4:15 PM      4:35 PM            -    4:45 PM
                                                                                                      4:25 PM      4:45 PM    4:49 PM             -
                                                4:00 PM                      4:06 PM     4:26 PM      4:45 PM      5:05 PM    5:09 PM             -
                                                4:30 PM                -     4:36 PM     4:56 PM      5:05 PM      5:25 PM    5:29 PM             -
                                                5:00 PM                -     5:06 PM     5:26 PM      5:25 PM      5:45 PM    5:49 PM             -
                                                5:30 PM                      5:36 PM     5:56 PM      5:35 PM      5:55 PM            -    6:05 PM
                                                                                                      5:55 PM      6:15 PM    6:19 PM
                                                                                                      6:15 PM      6:34 PM    6:38 PM
                                                                                                      6:35 PM      6:50 PM    6:54 PM
                                                                                                      7:05 PM      7:20 PM    7:24 PM
                                              Source: Golden Gate Transit




Page 4
The $2.00 round-trip fare, implemented in the          As in years past, the County hired an ombudsper-
2006 season, was continued in 2007. Consistent         son to assist passengers waiting for the shuttle at
with the prior year, children under 12, seniors over   the Pohono and Manzanita Park-and-ride stop
65, and persons with disabilities ride for $1.00.      and to serve as a liaison with Golden Gate Transit.
                                                       Her assistance greatly aided passengers, especially
Marketing the Shuttle                                  those arriving in peak periods when crowding
Marketing for the shuttle was conducted by             caused some service delays.
both Golden Gate Transit, the County of Marin
and NPS. Information was distributed to the            Evaluation Methodology
visitor market through hotel concierges, hostels       Extensive original data collection was completed
and travel services in the City of San Francisco,      for this evaluation including ridechecks, on-board
the area near the San Francisco Airport, and the       passenger surveys, and non-passenger visitor
Oakland/ Berkeley area, in addition to Chambers        surveys. The survey instruments, can be found
of Commerce and libraries.                             in Appendix A.
The use of changeable message signs on Highway         Data was collected over four summer weekends to
101 alerting drivers of parking conditions at Muir     include a weekend during the early shoulder pe-
Woods, and shuttle signs on the exit off-ramps         riod (May 19-20), a summer peak weekend (July




                                                                                                               Muir Woods Shuttle Evaluation
were particularly effective and critical to mode       21-22), a holiday weekend (September 1-2, Labor
switch decisions. A print campaign was launched        Day), and a late shoulder weekend (September
in several local and regional newspapers and           15-16). A total of 857 surveys were collected on-
tabloids. Signage was also posted at the Sausalito     board the shuttle during these four weekends. An
Ferry Landing and Manzanita Park-and-Ride, as          additional 836 surveys were collected from park
well as parks and community bulletin boards.           visitors who did not use the shuttle, to compare
                                                       their demographics and attitudes, and to deter-
“Sandwich boards” were placed by GGT at all of
                                                       mine how the shuttle might reach an even broader
the stops served by the Muir Woods shuttle, show-
                                                       market. For both surveys, each party was asked to
ing detailed schedule and fare information. These
                                                       fill out one survey for his or her group.
sandwich boards provided useful information
without requiring schedule materials to be stocked     In addition to on-board surveys, members of
at the stop. Schedule brochures were available on      the evaluation team rode almost all scheduled
board the buses and at Muir Woods.                     shuttle trips during the four survey weekends
                                                       to provide additional information about shuttle
Information was posted on several websites
                                                       performance. Data from the surveys and on-board
including those of the County of Marin, the
                                                       observations can be used to evaluate the shuttle
Marin County Visitors Bureau, the National Park
                                                       in the following areas:
Service, and Golden Gate Transit. The National
Park Service also provided information about the           • Reliability and on-time performance
shuttle at the entrance to Muir Woods and at the           • Route productivity and ridership counts
park shuttle stop.                                         • Stop-by-stop boardings and alightings by trip


                                                                                                             Page 5
                                                 • Passenger and non-passenger demographics
                                                   and perceptions
                                                 • Passenger and non-passenger origins and des-
                                                   tinations, and trip-making, and mode choice
    Marin County Department of Public Works




                                              In addition to survey data collected periodi-
                                              cally during the shuttle season, Golden Gate
                                              Transit maintained information about ridership
                                              throughout the summer season, and Muir Woods
                                              provided data on the number of visitors to the
                                              park for May through September 2007




Page 6
 opErational charactEriSticS
During the 2007 season, the Muir Woods shuttle       responding days in 2005 and 2006. In virtually
carried 33,530 passenger trips, compared with        every case, 2007 ridership exceeded prior year
a total of 14,570 trips in 2006. This increase of    totals.
130% over the previous year can be attributed
                                                     One important indicator is the number of people
to both the service changes made this year, and
                                                     who use the shuttle compared to the total number
continuing increase in demand. The addition of
                                                     of visitors to Muir Woods. In 2005, an average
eight weeks of service in May and September,
                                                     of 4.0% of visitors used the shuttle throughout
the addition of the route to the Sausalito Ferry,
                                                     the summer weekends, with a peak of 7.5% on
and the increase in shuttle frequency during the
                                                     July 23rd. In 2006, this number rose to 5.8% of
peak season from every 30 minutes to every 20 all
                                                     visitors using the shuttle. In 2007, an average of
contributed to the increase in ridership.
                                                     9.4% of visitors used the shuttle, showing that
Even comparing ridership “head to head”, looking     the Muir Woods shuttle had a significant impact
only at the period from Memorial Day weekend         on congestion, parking demand and emissions
through Labor Day weekend, excluding service to      related to park visitation.
Sausalito and new shoulder season trips, ridership




                                                                                                              Muir Woods Shuttle Evaluation
                                                     Figure 5 shows the percentage of Muir Woods
increased by 83% over the previous year.
                                                     visitors that used the shuttle each service day, for
During the 2007 season, service began on May 5       all three years of service. Again 2007 ridership had
with over 700 trips on the first weekend, climb-     significantly greater impact on visitation than in
ing steadily through May for a total of 2563 trips   previous years.
for the first three weekends in May. Ridership
                                                     Despite increases in service, ridership on the shut-
was erratic through the month of June, averag-
                                                     tle during the 2007 season sometimes exceeded
ing over 1400 trips per weekend. The July 4th
                                                     capacity during peak periods on peak weekends,
weekend (July 1-2 and Wednesday the 4th in
                                                     and some passengers were “passed up” and re-
2007) showed strong usage, with a total of 2172
                                                     quired to wait for the next bus. This continued
trips over the three days, representing more than
                                                     to be a problem when buses filled at Pohono and
a 50% increase in trips from 2006 for the three
                                                     were not able to stop to add passengers at the
day weekend. Following the July 4th weekend,
                                                     Manzanita stop. In this case, passengers waiting
ridership remained strong through August, di-
                                                     at Manzanita were sometimes not aware that the
minishing after Labor Day to an average of 815
                                                     bus had skipped their stop, creating confusion.
trips per weekend through September. The single
                                                     In addition, in the late afternoon, buses leaving
highest daily ridership for the shuttle occurred
                                                     the park were often filled to capacity and left
on Sunday September 2nd (Labor Day Weekend)
                                                     passengers behind to wait for the next bus. In
when 1124 passenger trips were taken.
                                                     past years, extra trips have been scheduled to ac-
Figure 4 shows ridership for each service day over   commodate westbound passengers. However, this
the course of the summer compared to the cor-        year, no extra trips were scheduled, partly because


                                                                                                            Page 7
                                         Marin County
                                         Department of
                                         Public Works


                                Figure 4 Ridership for Each Service Day - 2005, 2006 and 2007

                                                                                                                                                             2005                         2006                          2007

                                 1,400


                                 1,200


                                 1,000




Muir Woods Shuttle Evaluation
                                   800


                                   600


                                   400


                                   200


                                     0




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                                           May        May         May         Memorial June                 June        June        June Independence July                          July        July        July August August August August Labor Day Sept                                           Sept        Sept        Sept
                                           Wk 1       Wk 2        Wk 3          Day    Wk 1                 Wk 2        Wk 3        Wk 4 Day Weekend Wk 2                           Wk 3        Wk 4        Wk 5 Wk 1 Wk 2 Wk 3 Wk 4 Weekend Wk 2                                                     Wk 3        Wk 4        Wk 5
                                                                              Weekend




                                                                                                                                                                                                                                                                                                                                Page 8
                                        Marin County
                                        Department of
                                        Public Works


                                Figure 5 Percent of Muir Woods Visitors Using the Shuttle Each Service Day, 2005, 2006 and 2007

                                                                                 2005 - % visitors using the shuttle                                     2006 - % visitors using the shuttle                                     2007 - % visitors using the shuttle

                                 16%



                                 14%



                                 12%




Muir Woods Shuttle Evaluation
                                 10%



                                  8%



                                  6%



                                  4%



                                  2%



                                  0%




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                                       May         May         May         Memorial          June        June        June        June Independence July                          July        July        July August August August August Labor Day Sept                                           Sept        Sept        Sept
                                       Wk 1        Wk 2        Wk 3          Day             Wk 1        Wk 2        Wk 3        Wk 4 Day Weekend Wk 2                           Wk 3        Wk 4        Wk 5 Wk 1 Wk 2 Wk 3 Wk 4 Weekend Wk 2                                                     Wk 3        Wk 4        Wk 5
                                                                           Weekend




                                                                                                                                                                                                                                                                                                                            Page 9
                                              regular service was increased significantly, both in                           Figure 6 Boardings by Stop for Buses
                                              terms of frequency and bus capacity. The added                                          Departing from Sausalito
                                              service to and from Sausalito also provided extra
                                                                                                                                                                   Percent
    Marin County Department of Public Works




                                              seats for passengers using the stops at Pohono                                 Stop                                 boardings
                                              and Manzanita.                                                                 Sausalito Ferry                        71.3%
                                                                                                                             Manzanita Park And Ride                2.4%
                                              Sausalito Service                                                              Pohono Park And Ride                   26.2%
                                              This summer, peak-season service was added to
                                                                                                                             Ridership on the Sausalito connection grew
                                              meet the Golden Gate Ferries in Sausalito. During
                                                                                                                             throughout the summer with the highest rider-
                                              June, July and August, four buses a day picked-up
                                                                                                                             ship recorded during August. The highest single
                                              passengers at the Sausalito Ferry, stopped at the
                                                                                                                             ridership day for the Sausalito service was August
                                              Manzanita (or Pohono) Park and Ride, and then
                                                                                                                             19 with 156 trips.
                                              proceeded to Muir Woods. See Figure 3 for the
                                              schedule.                                                                      Sausalito is a significant tourist destination in
                                                                                                                             the Bay Area, with visitors arriving by tour bus,
                                              The Sausalito shuttle began running on May 23,
                                                                                                                             private car, bus and two ferry systems from San
                                              however, Golden Gate Transit did not start col-
                                                                                                                             Francisco, as well as bicycles crossing the Golden
                                              lecting ridership data until June 23, missing 10
                                                                                                                             Gate Bridge. While the Muir Woods shuttle
                                              days of service. Approximately 1018 passengers
                                                                                                                             service was timed to meet Golden Gate Ferry
                                              boarded the bus in Sausalito between June 23 and
                                                                                                                             arrivals, it is nearly impossible to determine how
                                              September 3, for an assumed 2036 total trips for
                                                                                                                             many shuttle passengers actually came from the
                                              this time period.1
                                                                                                                             Golden Gate ferry. Observation of the evaluation
                                              Passenger counts conducted through a ridecheck                                 team suggests that many riders were not ferry pas-
                                              found that, for buses leaving from Sausalito, about                            sengers, but were people who arrived at the Muir
                                              70% of passengers boarded in Sausalito. The other                              Woods bus stop by other modes, or were already
                                              30% boarded at Pohono or Manzanita, easing the                                 in Sausalito for another purpose and decided to
                                              strain on those popular stops. These later board-                              use the shuttle to visit Muir Woods.
                                              ings were not included in GGT’s ridership counts
                                              for Sausalito service.
                                                                                                                             Productivity
                                                                                                                             Productivity of transit service is generally mea-
                                                                                                                             sured by the number of passengers carried in each
                                                                                                                             revenue hour of service. Overall productivity for
                                                                                                                             the summer was 18.2 passengers per service hour,
                                                                                                                             with the lowest productivity on Saturday, June
                                                                                                                             30 at 9 passengers an hour, and the highest on
                                                   1      Riders who board in Sausalito are assumed to return to
                                              Sausalito. Ridership data is not available for July 4th, and is not included   Saturday, July 14, at just over 28 passengers per
                                              in any calculations. Data for July 28-29 was not collected by GGT; we          hour. Average productivity for the newly-added
                                              have used the July weekend day average of 58 trips per day for 7/28
                                                                                                                             May shoulder season (pre-Memorial Day) and for
                                              and 29.



Page 10
the September shoulder (post-Labor Day) was 14        termediate stops, particularly given the additional
passengers per hour.                                  hours invested over the previous year.

To compare productivity among the three years of      Productivity data is summarized on Figures 7
service requires evaluation only at the peak period   and 8.
dates, and removing the extra Sausalito service
added in 2007. Productivity for 2007 for the peak     Stop Activity
season only, without the Sausalito trips, was 22.6
passengers per hour; the same period in 2006          Time of Day and Direction
was 15.0 passengers per hour, and for 2005 was        Peak ridership times varied throughout the season,
13.4 passengers per hour. With the expansion of       partly due to the number of large groups and
peak service from 3 buses at 30 minute headways       changes in weather conditions at Muir Woods.
to 5 buses at 20 minute headways, productivity        Routes that departed for Muir Woods between
would be expected to drop somewhat, however,          10:30 and 11:00 AM had the highest number of
productivity increased by nearly 50%, as rider-       boardings, and boarding activity was strong for
ship outpaced new service hours. This is highly       all trips between 10:30 AM and 1:30 PM. Board-
productive for a relatively long route with few in-   ings to the park fell sharply after 1:30. Returning
                                                      from the Woods, the period of highest ridership




                                                                                                              Muir Woods Shuttle Evaluation
                                                      was between 4:00 and 5:00 PM. Visitors made




                                                                                                            Page 11
                                              Figure 7 Average Productivity, Memorial Day - Labor Day, 2005 – 2007
                                               25.00
    Marin County Department of Public Works




                                               20.00




                                               15.00




                                               10.00




                                                5.00




                                                0.00
                                                                2007                         2006                         2005



                                              Figure 8 Passengers per Service Hour (Productivity), 2007
                                               25.00




                                               20.00




                                               15.00




                                               10.00




                                                5.00




                                                0.00
                                                       Average, all    Average, peak    Average, peak      May Shoulder    Sept Shoulder
                                                       service days        only        without Sausalito




Page 12
a large number of return trips during the entire        Boardings by Stop
period from 1:00 PM to 6:00 PM.                         The primary shuttle route made three stops en
Overall, loading is strongly directional, with heavy    route to Muir Woods: Marin City, Highway 101
westbound traffic earlier in the day, and eastbound     off-ramp (Shoreline Highway) at Pohono Street,
traffic later in the day. During peak times, one        and the Manzanita Park-and-ride lot on Shore-
direction of the round trip carries very few pas-       line Highway just west of Highway 101. As the
sengers, while the other direction is over capacity.    most visible and easiest stop to access for those
Beginning in 2007, Golden Gate Transit changed          traveling northbound on Highway 101 from San
two of the early trips back from the park and two       Francisco, almost 63% of passengers boarded at
of the late trips going to the park to deadhead trips   Pohono Street. About 7% of passengers boarded
in order to achieve schedule efficiencies. These        at Manzanita, and approximately 14% boarded
trips were not carrying any passengers, so this         in Marin City, with an additional 14% boarding
removed them from the count of service hours.           at Sausalito. This is significantly different than
                                                        prior years, which may be attributed to the suc-
Figures 9 and 10 below show the directional             cess of the changeable message signs. Figure 11
boardings for trips leaving within the times noted,     summarizes boardings by stop over the three year
averaged over the four survey weekends.                 pilot project.




                                                                                                                  Muir Woods Shuttle Evaluation
                                                        As in past years, eastbound buses did not stop at
                                                        Pohono Street because there is no adequate turn-
                                                        around for buses, and high volumes of opposing
                                                        traffic make left turns onto Pohono Street difficult.
                                                        Pohono passengers alighted at Manzanita and
                                                        walked under the highway to their vehicles.




                                                                                                                Page 13
                                        Marin County
                                        Department of
                                        Public Works


                                Figure 9 Average Boardings by Time – Saturday
                                                                                      Westbound             Eastbound

                                 60




                                 50




                                 40




Muir Woods Shuttle Evaluation
                                 30




                                 20




                                 10




                                  0
                                      9:30 10:00 10:30 11:00 11:30 12:00 12:30 1:00    1:30   2:00   2:30     3:00   3:30   4:00   4:30   5:00   5:30   6:00   6:30   7:00
                                      AM    AM    AM    AM    AM    PM    PM   PM      PM     PM     PM       PM     PM     PM     PM     PM     PM     PM     PM     PM




                                                                                                                                                                             Page 14
                                        Marin County
                                        Department of
                                        Public Works


                                Figure 10 Average Boardings by Time – Sunday
                                                                                      Westbound             Eastbound

                                 60




                                 50




                                 40




Muir Woods Shuttle Evaluation
                                 30




                                 20




                                 10




                                  0
                                      9:30 10:00 10:30 11:00 11:30 12:00 12:30 1:00   1:35   2:00   2:30   3:00   3:30   4:00   4:30   5:00   5:30   6:00   6:30   7:00
                                      AM    AM    AM    AM    AM    PM    PM   PM     PM     PM     PM     PM     PM     PM     PM     PM     PM     PM     PM     PM




                                                                                                                                                                          Page 15
                                              Figure 11 Boardings by Stop
                                                                                    % Of People Who Boarded at Each Stop

                                                                                                    2005      2006    2007
    Marin County Department of Public Works




                                               50.00%


                                               45.00%


                                               40.00%


                                               35.00%


                                               30.00%


                                               25.00%


                                               20.00%


                                               15.00%


                                               10.00%


                                                5.00%


                                                0.00%
                                                               Marin City           Manzanita Park and Ride                  Pohono           Sausalito Ferry




                                              On-Time Performance                                                    As in prior years, eastbound trips returning to
                                                                                                                     Marin City and Sausalito from the park had far
                                              On-time performance data was collected on-board
                                                                                                                     worse on-time performance than trips headed to
                                              shuttle buses during ride checks. Buses are con-
                                                                                                                     the park. They were on time about half as often
                                              sidered to be on-time if they are at the time point
                                                                                                                     as westbound trips, and more than 10 minutes
                                              between one minute before and four minutes after
                                                                                                                     late almost three times as often.
                                              the scheduled time. The following table shows the
                                              on-time performance of shuttle service over the
                                              course of service. Buses arrived on time at stops                      Figure 13 On-Time Performance
                                              about half the time. This is an improvement over                                 by Direction
                                              2006, when just over four in ten buses were on                                          Westbound     Eastbound
                                              time, but it is worse than 2005. Buses arriving                        On Time            68%            34%
                                              more than ten minutes late increased to 25%, up                        Very Early          4%             3%
                                              from 20% in 2006 and 14% in 2005.                                      Very Late          13%            37%


                                              Figure 12 On-Time Performance Summary
                                                                             2005       2006          2007
                                              Time Points
                                              within Standard               61.4%      38.8%         49.8%
                                              Very Late
                                              (More than 10 Minutes)        14.3%      19.4%         25.5%
                                              Very Early
                                              (More than 5 Minutes          0.5%        0.7%          3.0%
Page 16
Service Costs and                                       erating costs ($187,747) involved in providing
                                                        the service, the farebox recovery rate is 15.18%.
Farebox Recovery                                        When only considering the $249,475 operating
The $2.00 round trip cash fare, implemented in
                                                        contract with Golden Gate Transit, the recovery
2006 was continued in the 2007 shuttle season.
                                                        rate is 11.43%; this does not include additional
Seniors, youth, and riders with disabilities were
                                                        marketing, passenger assistance, changeable
offered a $1.00 discount fare. As in 2006, the fare
                                                        message signs, administration costs and portable
did not appear to have any significant dampen-
                                                        restrooms, or evaluation of the service. If the total
ing effect on ridership. Consistent with previous
                                                        cost of providing and evaluating the service is used
surveys, the fares do not appear to present a barrier
                                                        as the base cost, the recovery rate is 8.17%.
for non-riders and are not a significant factor in
mode choice.                                            While this is still below the fare recovery rate of
                                                        Marin County Transit District routes operated
As shown in the table below, a total of $28,504
                                                        by Golden Gate Transit, which have an average
was collected in fares over the course of the season,
                                                        fare recovery of 24.6%, the farebox recovery rate
compared to $12,500 in 2006.
                                                        compares favorably with the West Marin Stage-
This amounts to a net total cost for service of         coach and other rural services.
$320,276. When considering only the total op-




                                                                                                                  Muir Woods Shuttle Evaluation
Figure 14 Muir Woods Service Costs – 2007
                                                             2007                  2006
Golden Gate Transit Contract
Total operating cost                                     $187,747               $97,925
Lease and preparation cost                                $47,520               $15,774
Marketing and information                                 $14,208               $15,470
Total                                                    $249,475              $129,169

Revenue                                                   $28,504               $12,573

Other Costs
Nelson\Nygaard contract                                   $34,405               $24,865
Additional Marketing                                      $10,000                $5,000
Passenger assistance                                       $5,400                $2,500
Renting changeable message sign                           $32,500               $20,000
and operating staff cost
Administration cost                                       $15,000               $10,000
Portable restroom                                          $2,000                     -
Total cost                                               $348,780              $191,534
Total revenue                                             $28,504               $12,573
Net total cost                                           $320,276              $178,961
Farebox Recovery
Farebox recovery / GGT total operating cost                15.18%                12.84%
Farebox recovery / Golden Gate Transit contract            11.43%                 9.73%
Farebox recovery / total cost                               8.17%                 6.56%


                                                                                                                Page 17
                                               dEmographicS and travEl BEhavior
                                              Rider demographics were determined using                    not available at the Woods, and first time riders
    Marin County Department of Public Works




                                              on-board passenger surveys, with a total of 857             may believe the shuttle is mandatory.
                                              surveys collected from shuttle riders over the four
                                              survey weekends. Non-rider information was                  Group Size
                                              gathered from groups entering Muir Woods from               Most people do not visit Muir Woods alone; only
                                              parking areas. Surveyors randomly approached                3% of non-rider visitors and 8% of shuttle riders
                                              parties and requested that they fill out a survey.          were traveling alone. The average group size for
                                              A total of 836 non-rider visitor surveys were               shuttle riders was 3 people and for non-riders, a
                                              completed over the four weekends.                           little over 4 people. Of those who chose not to
                                                                                                          take the shuttle, almost 19% had more than 5
                                              Visitors to the Area                                        people in their groups, compared with only 8%
                                              Muir Woods attracts visitors from all over Cali-            of shuttle riders. Shuttle riders were less likely to
                                              fornia, the US, and the world. In 2007, survey              be traveling with children than non-riding visi-
                                              respondents came from 37 countries other than               tors to Muir Woods. Only 11% of shuttle riders
                                              the US. Continuing trends from previous years,              had children under 18 with them, compared with
                                              the majority of all park visitors and shuttle rid-          16% of non-shuttle riders.
                                              ers were visiting Muir Woods for the first time.
                                              First time visitors were more likely to take the
                                              shuttle than retuning visitors, in part because the
                                              changeable message signs suggest that parking is


                           Figure 15 Rider Group Size
                                                                                 2005      2006         2007
                                                  60%



                                                  50%



                                                  40%



                                                  30%



                                                  20%



                                                  10%



                                                   0%
                                                           1 person       2 people      3 to 5 people     6 to 9 people   10 to 15 people


Page 18
Trip Origins                                                 Trip origins vary somewhat over the season, with
Over 45% of shuttle riders and 44% of non-riders             a higher percentage of local residents visiting in
began their trip in San Francisco, reflecting the            the shoulder seasons, before and after tourists
extensive marketing done in San Francisco hotels             dominate at Muir Woods.
and the strong connection between the San Fran-              Nearly all park visitors (94%) began their trip
cisco tourist market and travel to Muir Woods.               from their own home (38%), their hotel (45%),
These percentages have held steady over the three            or someone else’s home (11%). The remainder
years of the study. The remaining shuttle riders             came from shopping and restaurants (1%) and
were roughly evenly distributed with trip origins            other locations (5%). These responses are very
in Marin County (10%), the East Bay (12%), and               consistent for both riders and non-riders, with
other Bay Area locations (18%), up from 13%                  riders being slightly more likely begin their trip
last year. Only 2% of respondents indicated that             from a hotel, and non-riders more likely to start
they were coming from Sonoma County. A total                 from their own home.
of 14% of shuttle riders began their trip outside
of the Bay Area.


Figure 16 Trip Origin Locations 2007




                                                                                                                    Muir Woods Shuttle Evaluation
                                             Non-Passenger        Passenger
        450

        400

        350

        300

        250

        200

        150

        100

         50

          0
              Within Marin   San Francisco     Sonoma          East Bay   Other Bay Area   Outside Bay
                County                         County                        Location         Area




                                                                                                                  Page 19
                                              Figure 17 Rider Origin Place
                                                                    Shopping/                       Other
                                                                    Restaurant                       5%
    Marin County Department of Public Works




                                                                       1%



                                                                                                                          Your Home
                                                                                                                             38%




                                                               Hotel/Motel
                                                                  45%



                                                                                                                       Someone Else's
                                                                                                                          Home
                                                                                                                           11%




                                              Trip Destinations                                         Non-shuttle users are even more likely to be going
                                              About 56% of respondents to the on-board survey           somewhere else after their visit to Muir Woods
                                              said they were going somewhere else after their           (almost 64%). About one-quarter of riders have
                                              visit to Muir Woods, other than returning to              destinations in San Francisco and another quarter
                                              their home or hotel, up 6% from last year. This           have destinations in Sausalito. However, only 11%
                                              suggests that for more than half of visitors, while       of respondents indicated this as a reason they did
                                              Muir Woods is a primary destination, it is not            not use the shuttle, down from 20% last year. In
                                              the only destination for the day. Figure 18 shows         addition, for non-riders, almost a quarter specified
                                              places passengers said they planned to go to after        West Marin as their next destination, compared
                                              their trip to Muir Woods (not including trips back        with only 5% of shuttle riders. Figure 18 shows
                                              to home or hotel). As shown in Figure 18, over            places that both shuttle passengers and non-pas-
                                              60% of shuttle riders are going to San Francisco          sengers said they planned to go to after their trip
                                              (37%) or Sausalito (29%), with Sausalito up 9             to Muir Woods.
                                              percentage points over last year for this group.
                                              This may have been influenced by the addition
                                              of the Sausalito service.




Page 20
Figure 18 Other Destinations in Connection Muir Woods Trips
                                                                        2005         2006          2007
                                2005         2006          2007         Non-         Non-          Non-
 Trip Destination            Passengers   Passengers    Passengers   Passengers   Passengers    Passengers
 San Francisco                  40%          26%           37%          16%          17%           26%
 Sausalito                      16%          20%           29%          17%          17%           23%
 West Marin (Muir and
 Stinson beaches, Mt. Tam,      3%           12%           5%           20%           31%          24%
 etc.)
 Other East Marin
 (San Rafael, Marin City,       5%            6%           6%           3%            1%            3%
 Novato, etc.)
 North Coast (Mendocino,
                                5%            4%           0%           6%            6%            2%
 Pt. Reyes, etc.)
 Napa/Wine Country              3%            4%           13%          12%           9%           11%
 Golden Gate Bridge             2%            4%            1%           3%           2%            2%
 Other Bay Area                 8%            6%            6%           3%           3%            4%
 Out of Area                    8%            4%            3%           5%           4%            3%
 Other                          7%           11%            0%           9%           8%            2%
 Don’t Know                     3%            3%            0%           5%           3%            1%




                                                                                                                  Muir Woods Shuttle Evaluation
How Do Riders                                            reported taking the shuttle from the ferry, and
                                                         for Labor Day, when the Bay Bridge was closed,
Access the Shuttle?                                      almost 21% of riders used the ferry to access the
Almost 73% of respondents accessed the shuttle           shuttle. On this same weekend, 15% fewer visi-
stop by car, whether by driving their own car            tors rented cars to drive to the park, while the
(33%), driving a rental car (34%), or riding as a        percentage of those who drove their own car held
passenger in a car (6%), while approximately 11%         steady. This might indicate that for non-local visi-
of respondents took transit other than the ferry.        tors, taking the ferry and the shuttle seemed an
Almost 3% walked or hiked to the shuttle. Similar        easier way to travel than trying to figure out how
to previous years, most of those taking transit said     to navigate in an unfamiliar area with a major
they took Golden Gate’s Route 10, 70 and 80 from         bridge being closed.
San Francisco or Sausalito. A few also mentioned
taking Route 22 (San Rafael to Sausalito).

During the peak season when the Sausalito shuttle
was running, these proportions changed. In the
shoulder seasons, between 3% and 4% took the
ferry; as part of their trip and transferred to a bus
from Sausalito to Marin City to board the shuttle.
For the July 21-22 weekend, over 9% of riders


                                                                                                                Page 21
                                              Figure 19 How Riders Access the Shuttle – 2005, 2006 and 2007
                                                                                         2005         2006         2007
                                               40%
    Marin County Department of Public Works




                                               35%


                                               30%


                                               25%


                                               20%


                                               15%


                                               10%


                                                5%


                                                0%
                                                      Drove a     Drove my Rode in a car Someone      Bicycled Walked/HikedTook transit   Other       Took ferry to
                                                     rental car    own car              dropped me                                                     Sausalito
                                                                                            off




                                              Figure 20 Rider Access to the Shuttle (2007)
                                                                                                     Bicycled
                                                                                          Other        1% Someone dropped
                                                                          Walked/Hiked     1%
                                                                                                                 me off
                                                                              2%
                                                         Rode in a car                                            0%
                                                             6%

                                                                                                                                 Drove a rental car
                                                         Took transit                                                                  35%
                                                            11%




                                                              Took ferry to
                                                               Sausalito
                                                                 11%




                                                                                                             Drove my own car
                                                                                                                   33%




Page 22
How Did Non-Shuttle Users                                 people had wheelchairs. These closely match last
                                                          year’s findings.
Get to the Park?
Similar to previous years, almost 90% of non-             Over 72% of non-passengers surveyed had no
shuttle riders traveled to Muir Woods by car,             items that might affect their use of the shuttle.
including 43% who drove their own car, 34% who            Of the non-passenger respondents who said they
drove a rental car, and 12% who rode in someone           had large items with them (33), 39% had suitcases
else’s car to the park. Only 1% of non-shuttle users      or luggage, and 18% were traveling with small
either walked or bicycled to the park, most likely        children and their support equipment (strollers,
due to the park’s location in a canyon, with access       diaper bags, and car seats).
limited to steep roads and trails.
                                                          People with Disabilities &
Equipment/Carrying Items                                  Special Traveling Needs
Luggage space did not seem to be a problem for            Among shuttle riders, 6.3% of respondents
shuttle riders; 64% of the respondents said they          were traveling with someone with a disability or
were not carrying anything with them, while               special need, including two people over the four
29% said they had backpacks. A few mentioned              weekends who said they were traveling with a




                                                                                                                Muir Woods Shuttle Evaluation
larger items such as coolers and strollers, and six       wheelchair. Of non-shuttle riders, respondents
passengers brought bicycles, which all buses are          indicated that 10% had “a disability or other
equipped to carry on external racks. Only two             special need”.


Figure 21 How Non-Riders Access the Park
                                          Took transit   Other
                               Bicycled      2%
                Walked/Hiked     1%                       5%
                    1%

            Someone dropped
                me off
                 0%                                                           Drove a rental car
                                                                                    37%

             Rode in a car
                 9%




                               Drove my own car
                                     45%




                                                                                                              Page 23
                                              Age      (Figure 22)                                  had incomes of $25,000 to $49,000, and only 5%
                                              Shuttle riders included more young adults than        reported incomes of under $25,000.
                                              overall park visitors, and less young children than
                                                                                                    Employment
    Marin County Department of Public Works




                                              non-riders. Around 87% of shuttle rider respon-
                                              dents were 18 or over, compared with about 84%        In 2007, 73% of shuttle riders reported being
                                              of non-shuttle respondents.                           employed full-time, up from last year’s low of
                                                                                                    57%. Five (5%) were employed part-time, and
                                              Income          (Figure 23)                           3% reported being unemployed. Students made
                                              Data in the category of income has somewhat           up 14% of shuttle riders, with 5% retirees. (These
                                              lower reliability than in other categories; over      categories are not exclusive).
                                              25% of survey respondents declined to answer          Among visitors who did not take the shuttle, the
                                              this question and there may be a tendency to          employment statistics were comparable. Seventy
                                              overstate income. Data gathered indicates that        percent (70%) were employed full time this year,
                                              Muir Woods Shuttle users tend to have higher          9% were employed part-time, and 4% were not
                                              than average incomes, with about 48% of respon-       employed. Fewer students (11%) and more retir-
                                              dents living in households earning $100,000 or        ees (7%) were in this group.
                                              more. Middle income categories were also well
                                              represented with 33% having incomes between
                                              $50,000 and $100,000. About 14% indicated
                                              they had family incomes of $25,000 to $49,000,
                                              with 6% of respondents with household incomes
                                              of under $25,000.

                                              Over 36% of the non-riders chose not to answer
                                              this question. Data from respondents indicate
                                              figures almost identical to those who rode the
                                              shuttle, with 49% of these households earning
                                              $100,000 or more, and 32% having incomes
                                              between $50,000 and $100,000. Around 14%




Page 24
Figure 22 Age Distribution of Park Visitors
                                      Passengers           Non-Shuttle Riders
 40%


 35%


 30%


 25%


 20%


 15%


 10%


  5%




                                                                                                         Muir Woods Shuttle Evaluation
  0%
           0-12          13-17             18-34              35-54              55-64   65 and over



Figure 23 Income Distribution of Muir Woods Visitors

                                    Non-Shuttle Visitors        Shuttle Riders
 60%



 50%



 40%



 30%



 20%



 10%



  0%
       Under $25,000   $25,000 to       $35,000 to         $50,000 to      $75,000 to    $100,000 or
                        $34,999          $49,999            $74,999         $99,999         more

                                                                                                       Page 25
                                              ridEr attitudES and pErcEptionS
                                              How Did Riders Learn                                   Francisco. Respondents may have been referring
    Marin County Department of Public Works




                                                                                                     to Muni buses, since Muir Woods information
                                              About and Prefer to Get                                was posted in all Golden Gate Transit buses con-
                                              Information About the                                  necting to San Francisco.
                                              Shuttle?
                                              A high percentage of riders learned about the          Why Did Riders Choose to
                                              shuttle by seeing signs for the shuttle at three       Use the Shuttle?
                                              locations: the changeable sign on Highway 101          This question asked the respondent to check all
                                              (24%), signs at the highway exits directing motor-     applicable reasons they chose to use the shuttle.
                                              ists to the shuttle stops (28%) and signs at the bus
                                              stops themselves (5%). In total, over half of those    Many respondents (26%) chose to use the shuttle
                                              taking the shuttle did so because of a physical sign   because they saw the highway sign say that the
                                              they saw en route to the park.                         Muir Woods parking lot was full, up 1% from
                                                                                                     2006 and 22% from 2005 when the signs were
                                              An average of 20% of shuttle riders over the full      added mid-season. Another 34% said they took
                                              service period learned about the service from          the shuttle because they didn’t want to drive in
                                              a web site. However, website use changed sig-          traffic or look for a parking space at Muir Woods,
                                              nificantly over the course of the season. Over         up 6% from last year. Fourteen percent (14%)
                                              the early May survey weekend, less than 9% of          said they thought it would save time and money,
                                              respondents used the website to learn about the        and another 12% cited the benefits to the envi-
                                              shuttle and over 65% learned about the service         ronment. Other reasons riders had for taking the
                                              thorough signage. In contrast, 30% of Labor Day        bus include the ability to sight-see while someone
                                              shuttle riders learned about it on the web. “Word      else drives; that they don’t drive; taking the bus
                                              of mouth” from friends and family remained             is safer than driving; and to avoid driving on the
                                              constant throughout the season at 10%. The             curvy roads to the park.
                                              remaining respondents learned about the shuttle
                                              in other ways including information kiosks and         Figure 24 below compares the stated reasons for
                                              hotel pamphlets (4% each).                             using the shuttle across the three survey years.

                                              Respondents indicated the best way to receive
                                                                                                     Frequency of Use
                                              information is through the internet (47% of
                                                                                                     Over 87% of rider respondents said they would
                                              respondents) and information at the bus stops
                                                                                                     “definitely” or “probably” use the shuttle again,
                                              (22%). About 8% also said that brochures, news-
                                                                                                     up from 73% last year. Six percent (6%) said they
                                              papers, or direct mail would be best, and another
                                                                                                     did not know if they would use the Shuttle again,
                                              8% mentioned information kiosks.
                                                                                                     and almost 4% said they would “definitely” or
                                              Suggested methods not already being used were          “probably” not use the Shuttle again, down from
                                              to put posters on San Francisco buses, and to put      6% last year. Over 3% indicated they would not
                                              shuttle information into guidebooks covering San       be returning to Muir Woods.
Page 26
Figure 24 Reasons for Using the Shuttle
                                                   2005         2006          2007


              Saw sign on highway


          Avoid looking for parking


              Avoid driving in traffic


         Better for the environment


                      Saves money


         No car available/no choice


                         Saves time


     Don't know how to get to MW


                               Other




                                                                                                                     Muir Woods Shuttle Evaluation
Thought shuttle was the only way to
                MW

                                         0%   5%      10%        15%          20%         25%          30%




While this is a good gauge of whether passengers            How Would They Have
will use the shuttle for future trips, most passen-
gers (over 66%) were first-time visitors to Muir
                                                            Made The Trip
Woods. Another 23% visit the park rarely, defined           Without The Shuttle?
as once a year or less; over 80% of those not riding        Most respondents said they would have driven a
the shuttle also fell into these two groups. Plan-          car (59%) or ridden in someone else’s car (3%)
ning efforts should assume that most shuttle users          if the shuttle service were not available. This
(or park users in general) are infrequent visitors,         suggests a significant decrease in vehicular traffic
and are not familiar with the shuttle, its route, or        to Muir Woods attributable to the shuttle. An
its schedule. Unlike other transit services where           additional 21% of respondents said they would
passengers learn the route and then are familiar            not have made the trip to Muir Woods without
enough to use it again and again; most Muir                 the shuttle, indicating an important aspect of
Woods shuttle users will be learning how to use             increased accessibility to the park for those that
the shuttle on the day they ride it.                        do not have a car or choose not to drive to Muir
                                                            Woods. As discussed further below under “Traf-
                                                            fic Reduction”, the number of car trips to Muir
                                                            Woods that were avoided can be estimated at
                                                            6600.


                                                                                                                   Page 27
                                              Over the three years of the pilot, the number of
                                              people who said they would drive if the shuttle
                                              were not available has climbed from 46% to 60%,
    Marin County Department of Public Works




                                              while those willing to take a tour, walk or hike
                                              have all fallen.

                                              Figure 25 Trip Mode Without Shuttle Option (2007)

                                                                                                   Walk/Hike                Other
                                                                                            Bicycle  1%                      2%
                                                                                Take a tour   1%
                                                                                    5%                                                             Would not have
                                                                              Rent a car
                                                                                                                                                    made the trip
                                                                                  8%
                                                                                                                                                       22%
                                                                    Ride in someone
                                                                       else's car
                                                                           3%




                                                                                                                                              Drive my car
                                                                                                                                                  59%

                                              Figure 26 Trip Mode Without Shuttle Option – 2005, 2006 and 2007
                                                                                                                 2005     2006   2007


                                                               70



                                                               60



                                                               50



                                                               40
                                                     Percent




                                                               30



                                                               20



                                                               10



                                                                0
                                                                     Drive my car   Would not    Ride in     Rent a car    Take a tour   Bicycle   Walk/Hike   Other
                                                                                    have come   someone
                                                                                                else's car

Page 28
Attitudes About Service                                                        Of respondents rating elements of service quality
                                                                               Good or Excellent, cleanliness and condition of
Characteristics                                                                vehicles and safety were rated highest. Frequency
Riders were asked to rate characteristics of the
                                                                               of service received the lowest Good-to-Excellent
shuttle service, with 1 = Excellent and 5 = Very
                                                                               rating of 66%.
poor. The table below shows the service charac-
teristics rated and their overall average ratings of
those who gave their opinions.
Figure 27 Average Rating for Service Characteristics
                                     Scale: 1 = Excellent, 2=Good, 3=Fair, 4=Poor, 5 = Very Poor
                                                                  2006                    2007


           Cleanliness/condition of
                   vehicles

                   Driver courtesy

                    Safety/security

             Convenience of stops

         Ease of finding bus stops




                                                                                                                                     Muir Woods Shuttle Evaluation
             On-time performance

         Convenience of schedule

          Information at bus stops

              Frequency of service

                 Ease of transfers

                                    0.00         0.50      1.00          1.50        2.00              2.50     3.00      3.50


Figure 28 Percentage of Respondents Who Rate Service as “Good or Excellent”
                                                         2005           2006         2007

         Cleanliness/condition of
                 vehicles

                  Safety/security


                Ease of transfers


                  Driver courtesy


           Convenience of stops


        Ease of finding bus stops


         Information at bus stops


           On-time performance


        Convenience of schedule


            Frequency of service


                                    0%     10%     20%    30%     40%      50%      60%          70%      80%   90%    100%
                                                                                                                                   Page 29
                                              Improvements to Service                                it but found it wasn’t appropriate for their travel
                                              The most commonly requested improvement,               needs. Of those that were aware of the shuttle,
                                              increased frequency, was cited by 16% of riders,       most learned through a family or friend (25%),
    Marin County Department of Public Works




                                              down from almost 25% last year. The second             or saw the shuttle signs (23%).
                                              most requested improvement was better connect-         Among both riders and non-riders, suggested
                                              ing service to San Francisco (16%), with the third     methods of publicity other than methods already
                                              being weekday service (9%). The figure below           being used included information on San Francisco
                                              shows passengers’ suggested improvements across        buses, in guidebooks, at travel agencies, and at the
                                              all three years of the pilot. Not all questions were   San Francisco Visitor Center.
                                              asked each year.
                                                                                                     Why Did Non-Riders
                                              Reasonable Fare                                        Choose Not To Use The
                                              In 2006, a $2.00 fare for each round trip was im-
                                              plemented. Passengers and non-riders were asked
                                                                                                     Shuttle? (Figures 31 and 32)
                                              if the current fare is a reasonable price to ask for   Of those non-riders who were aware of the shuttle,
                                              the service. Almost 95% of shuttle riders agreed       reasons varied greatly, with over 35% specifying
                                              that this fare is reasonable or could be higher, up    “Other”. Almost 20% stated that they were not
                                              5 percentage points from last year’s survey. Only      going back to the place they started or that the
                                              3% thought the fare was too high. Among non-           shuttle was not going to their next destination.
                                              passengers, 91% of respondents agreed that this        Over 8% felt the stops were inconveniently lo-
                                              fare is reasonable or should be higher, indicating     cated, and 14% had either too many people or
                                              that price is not a barrier to usage.                  people with special needs in their party.

                                              Passenger attitudes about fares would likely be af-    The most common “Other” reasons were that they
                                              fected by changes in entry fee or parking costs for    already had a car and had planned on driving or
                                              non-riders. With parking provided at no charge         simply prefer to drive; or that they tried to use the
                                              when available, shuttle riders have an economic        shuttle but could not find the stop, or had passed
                                              disincentive to use the shuttle except during          the exit by the time they saw the sign. Several
                                              times when parking is unavailable; this would be       people asked that the shuttle carry change.
                                              exacerbated if the entry fee were raised to cover      Among non-riders, the most asked-for improve-
                                              the shuttle costs.                                     ments that would make them more likely to
                                                                                                     use the shuttle were better connections to San
                                              Shuttle Awareness Among                                Francisco (17%), more park/transit info at bus
                                              Non-Riders                                             stops (11%), and more frequent service (10%),
                                                                                                     down 10 percentage points from last year. Only
                                              Fifty-five percent (55%) of non-rider respondents
                                                                                                     4% said that nothing would encourage them to
                                              were not aware of the shuttle, while 26% said they
                                                                                                     use the shuttle, down from 10% in 2006. Figure
                                              knew about it but didn’t have enough informa-
                                                                                                     24 shows the suggested improvements to shuttle
                                              tion about it (up 8 percentage points from last
                                                                                                     service.
                                              year). Around 19% said that they knew about
Page 30
Figure 29 Suggested Improvements – Passenger
                                                                      2005            2006             2007

                             Service from Sausalito
                              More bicycle capacity
                               More luggage space
                         More frequent bus service
                         Connections directly to SF
                                  Weekday service
             More park and transit info at bus stops
                                Year round service
                         Basic amenity at bus stops
                         Visitor center at main stop
                      Easier transfers to GGT/Muni
     Greater amenity at bus stops (2007: restrooms)
                             Later evening service
          Connecting service between Muir Woods
              and other recreational locations
                                             Other
                                        Lower fares
                            Earlier morning service
                               More stops in Marin
     Nothing would encourage me to use the shuttle




                                                                                                                                          Muir Woods Shuttle Evaluation
                                                   0.00%        10.00%       20.00%          30.00%     40.00%      50.00%     60.00%




Figure 30 Attitudes on Whether the Fare is Reasonable
                                                           Non-shuttle Riders      Shuttle Riders

             100%

              90%

              80%

              70%

              60%

              50%

              40%

              30%

              20%

              10%

               0%
                              Yes                No, it is too high          No, it is too low        No, there should be no
                                                                                                               fare




                                                                                                                                        Page 31
                                              Over 57% of non-rider respondents said they            Sign Information
                                              would “definitely” or “probably” use the shuttle       Respondents rated the sign information along
                                              for future visits to Muir Woods. Almost 13% said       several variables. For most of the variables, most
    Marin County Department of Public Works




                                              they would “definitely” or “probably” not use the      of those surveyed responded positively about
                                              Shuttle. Of 822 respondents over the summer,           the message sign: 69% agreed or strongly agreed
                                              only 14 had ridden the shuttle in 2006; the rea-       that the information was accurate, 66% that the
                                              sons they gave for not riding it this year matched     information seemed current, and 77% that the
                                              those of the general non-rider population.             information was easy to understand. A good
                                                                                                     majority, 63%, indicated that they could read the
                                              Highway Message Signs                                  sign. However, only 58% of respondents found
                                              (Figure 33)                                            the information useful for their trip. Respondents
                                              Non-shuttle users were also polled on their            were split on whether the sign provided enough
                                              awareness of the highway message signs and their       information; with slightly more (36%) indicating
                                              usefulness.                                            it was enough compared with (40%) indicating
                                                                                                     that they could have used more information. The
                                                                                                     figure below shows how respondents rated the
                                              Awareness
                                                                                                     information on the changeable message sign.
                                              About 46% of those surveyed saw the changeable
                                              message sign on Highway 101 for Muir Woods
                                              and other parks, an increase of 15 percentage          Traffic Reduction
                                              points or a 48% increase over 2006. Slightly           While the data collection effort did not directly
                                              more than 37% said it had a message on it. Of          count the reduction in vehicles to Muir Woods
                                              those who saw a message on the sign, almost 87%        attributable to the shuttle, this number can be
                                              said it had a message referring to the Muir Woods      estimated based on passenger counts and re-
                                              parking being full. The other respondents said the     sponses to how passengers arrived at the shuttle
                                              message referred to the Muir Woods shuttle, or         stop. Approximately 33,530 trips were taken
                                              they did not remember what the sign said.              on the shuttle, or 16,765 passengers. Of these,
                                                                                                     59% or 9891 said they would have driven if the
                                                                                                     shuttle were not available. With an average of 3
                                              Impact/Usefulness
                                                                                                     people per party visiting the park, this equates to
                                              Of those respondents who saw the sign, 51% said
                                                                                                     approximately 3300 cars, or 6600 auto trips, that
                                              it had no effect on their trip, while almost 20%
                                                                                                     may have been eliminated by the shuttle over the
                                              said it made their visit to Muir Woods more enjoy-
                                                                                                     course of the summer.1
                                              able. Almost 58% of the respondents indicated
                                              that they agreed or strongly agreed that the in-
                                              formation on the sign was useful, compared with
                                                                                                          1     33,530 trips = 16,765 people who took the shuttle round-trip.
                                              about 15% who disagreed or strongly disagreed          59% said they would have driven = 9891 people. Average group size
                                              that the sign was useful; these results are the same   = 3 people. 9891 / 3 = 3297 or approximately 3300 cars not driven to
                                                                                                     the park (6600 round-trips)
                                              as those from last year.



Page 32
Figure 31 Reasons for Not Using the Shuttle
                                                                            2005           2006         2007

                                            Other


             Not returning to the place I started.

                    Shuttle not going to my next
                            destination.

                  Shuttle stops are inconvenient


                    Shuttle would take too long.


                   Too many people in my party

             Carrying too many items to use the
                          Shuttle.

             Members in my party have special
                      travel needs

                    Shuttle not frequent enough

             Visit to Muir Woods is part of a tour
                            bus trip

               Shuttle does not run late enough


              Shuttle does not run early enough


                                                 0%       5%        10%     15%      20%          25%         30%     35%    40%




                                                                                                                                     Muir Woods Shuttle Evaluation
Figure 32 Suggested Improvements – Non-Passenger
                                                                    2005      2006           2007

                                      More luggage space
                                   Service from Sausalito
                                    More bicycle capacity
                                          Make stops in SF
                More information / Better advertising
                              More frequent bus service
                                 Restrooms at bus stops
                          Easier transfers to GGT/Muni
                         Visitor center at main stop
 Connecting service between Muir Woods and other
               recreational locations
                                Year round service
                                    Later evening service
                           Basic amenities at bus stops
                                          Weekday service
    Nothing would encourage me to use the shuttle.
                                                 Lower fares
                                  Earlier morning service
                                                      Other
                                      More stops in Marin

                                                               0%      5%     10%          15%          20%         25%     30%




                                                                                                                                   Page 33
                                              Figure 33 Highway Sign Message Ratings
                                                                                                      Strongly Disagree    Neutral         Strongly Agree
    Marin County Department of Public Works




                                                               I could not read it




                                                         I need more information




                                                     Info was easy to understand




                                                                Info was current




                                                                 Info was useful




                                                               Info was accurate



                                                                                     0%   10%   20%   30%       40%       50%        60%        70%         80%   90%   100%




Page 34
 concluSionS and rEcommEndationS
The purpose of a pilot or demonstration project        Woods celebrating its 100th anniversary in 2008.1
is to determine whether a new type of service          This funding will help with incremental costs for
can be effective. The Muir Woods shuttle has           clean fueled shuttles for a three year period. Note:
exceeded all expectations in each of its three years   ATPPL money does not include operational funds
in service. This year, because of service increases,   which are assumed to be funded separately; there
both a greater number and a greater proportion         is still a need for operating funds.
of park visitors were able to use the shuttle to get
to Muir Woods. While further service improve-          Sustainable Funding
ments are certainly possible and are discussed         With three successful seasons behind it, it is
later in this section, the most important recom-       clear that the Muir Woods Shuttle service is an
mendation is that secure long-term funding be          important and desirable link for Marin County
found to continue this important and successful        and GGNRA. With renewed national emphasis
service. This service has been the result of a part-   on transit service to national parks and a desire to
nership between the National Park Service and          reduce the impacts of recreational traffic on the
the County of Marin, contracting with Golden           communities of Marin County, it is now time to




                                                                                                                                Muir Woods Shuttle Evaluation
Gate Transit. A long-term strategy will require the    develop a sustainability plan that will take the
combined interest and commitment from these            shuttle beyond the demonstration program.
same entities to continue service and to support
visitors to Muir Woods.                                A long term plan for operating the shuttle is likely
                                                       to require continued cooperation between the
                                                       Park and the County. Each jurisdiction has access
Short-term Funding
                                                       to different funding sources, and a partnership is
Up to this point, the Muir Woods Shuttle has
                                                       the likeliest path to a sustainable service.
been funded by a Congressional earmark through
the Federal Highway Administration. On October         The following funding opportunities include
15, 2007, the U.S. Department of Transportation        those most readily available to either the park
(DOT) Federal Transit Administration (FTA)             service or Marin County. This is not intended
announced the selection of projects to be funded       to be an exhaustive list, nor is it an endorse-
under Fiscal Year (FY) 2007 appropriations for the     ment of one type of funding over another, but
Alternative Transportation in Parks and Public         is intended to identify options for exploration
Lands (ATPPL) program, authorized under SAF-           to identify long term sustainable funding for
ETEA-LU. In this appropriation, applied for by         the shuttle.
the Golden Gate National Recreation Area, the
Muir Woods Shuttle was awarded $492,500 to
“lease ten clean fuel shuttle buses for Muir Woods
shuttle service, and improve the Muir Woods
Centennial transit stop,” in connection with Muir          1      Federal Register / Vol. 72, No. 198 / page 58365, Monday,
                                                       October 15, 2007



                                                                                                                              Page 35
                                              Marin County Transit District                          available, they may be helpful in sustaining the
                                              Local Initiative Service                               Muir Woods service.
                                              The Marin County Transit District (Marin Transit)      MCTD has recently been awarded a grant by
    Marin County Department of Public Works




                                              has placed a high priority on creating new shuttle     Caltrans to evaluate rural transit needs in West
                                              routes that serve local communities. Applicants        Marin. The study will begin in Spring 2008, and
                                              are responsible for providing a minimum of 50%         will consider recreational needs. The park should
                                              of the funding for the service, with Marin Transit     work with the transit district to ensure that the
                                              providing the rest. The Muir Woods shuttle may         Muir Woods shuttle is considered as this study
                                              fit within the guidelines of the program, which        progresses.
                                              seeks to fund projects which provide service to
                                                                                                     MCTD and Marin County may also have access
                                              unique rider types, provide circulation in a limited
                                                                                                     to capital funds, through grants and through sales
                                              geographic area, or provide service designed to
                                                                                                     tax revenue. The County is already working on
                                              penetrate neighborhoods in a way that conven-
                                                                                                     developing a bus stop in the Muir Beach area,
                                              tional transit cannot productively cover. The Muir
                                                                                                     which could be utilized by the shuttle. Other
                                              Woods Shuttle may qualify for these funds since it
                                                                                                     capital improvements could also be made at the
                                              provides a service to Marin County by removing
                                                                                                     intercept facilities using transit support, particu-
                                              a large number of cars from the narrow roads of
                                                                                                     larly if these stops are utilized by other routes with
                                              southwest Marin, and because it provides transit
                                                                                                     more service days than the shuttle.
                                              to residents of the Muir Woods area (especially if
                                              a stop were added at Muir Beach). However, the
                                              application period for 2007 closed on October          Charge for Parking
                                              5, 2007, and is not scheduled to re-open for at        at Muir Woods
                                              least two years. In addition, local match funds        The Park has an opportunity to raise revenue to
                                              would need to be identified to qualify for the local   sustain the shuttle, both through a new park-
                                              initiative service.                                    ing fee and through increased entrance fees.
                                                                                                     Currently, visitors arriving by shuttle to Muir
                                              Other Transit Funding                                  Woods pay both a shuttle fare and an entrance
                                                                                                     fee. Those who choose to drive to the park pay
                                              through the Marin County
                                                                                                     only the entrance fee and park for free. To the
                                              Transit District                                       extent that fees serve as an incentive, the current
                                              Currently, the Marin County Transit District re-
                                                                                                     system encourages driving, which has negative
                                              ceives funding for rural transit initiatives through
                                                                                                     environmental and transportation impacts. While
                                              both dedicated State funding (5311 funds) and
                                                                                                     the fare on the shuttle is considered reasonable,
                                              from sales tax through the Transportation Au-
                                                                                                     even the best shuttle can not be as convenient as
                                              thority of Marin. These funds are currently fully
                                                                                                     driving and parking on-site to someone who has
                                              utilized on the Marin Stagecoach, a very popular
                                                                                                     a car. To also provide a financial incentive for
                                              service connecting West Marin with the San
                                                                                                     driving seems counterproductive to the goals of
                                              Rafael Transit Center and more urban parts of
                                                                                                     the shuttle.
                                              the County. Should additional funding become


Page 36
With an average group size of three people for
shuttle riders, shuttle fares cost each group about
$6. Charging even $5 per car for parking would
come closer to equalizing the costs between the
shuttle and driving. Paid parking could be in
effect seasonally, or could be charged all year.
Even if there was a parking charge only during
the period the shuttle operated, the park could
contribute fees toward shuttle service.

A number of considerations would need further
study before implementing the parking fee, in-
cluding: amount of the fee, period of collection
and method of collection, the configuration of the
parking lot, possible exceptions for visitors with
disabilities, and how to manage parking such that              This parking paystation in use in
people don’t park along the narrow roads leading               Redwood City is solar powered and has
to the park to avoid the parking fee.                          an option to allow payment by cell phone




                                                                                                               Muir Woods Shuttle Evaluation
                                                               in addition to other options.
Parking technology has come a long way from
choosing between attended booths or parking            have already paid a $2 per person premium over
meters. New “parking station” technology allows        the cost of entry. By charging for parking instead
visitors to use credit cards, ATM cards, cell phones   of raising the entry fee, visitors share the cost
and/or cash to pay for parking. Parking stations       of the shuttle and parking more equitably, and
can be solar powered, minimizing the need for          shuttle riders are not penalized for not driving.
additional cabling or electrical wiring in the park-
ing lots. One paystation can serve a number of         Recommended Short-Term
parking spaces, compared with traditional meters
which require one meter for every space.
                                                       Service Improvements for
                                                       the Muir Woods Shuttle
Increase the Park Entrance Fee                         Service improvements implemented each year of
Another source of revenue for the shuttle might be     the Muir Woods shuttle demonstration have con-
an increase in the park entry fee. Currently (2007)    tinued to strengthen the service and attract new
the entry fee for the park is $5 per person 16 or      riders. Year-over-year ridership increases continue
over, with those under 16 entering for free. Many      to be dramatic, and suggest that the system ha not
factors would have to analyzed before determining      yet reached a point where service improvements
that this was a feasible source.                       yield diminishing returns on ridership.

Charging for parking may be preferable to increas-     While preserving and sustaining the current
ing the entry fee, since people who take the shuttle   service is most critical, there remain a number


                                                                                                             Page 37
                                              of adjustments that could be made to further             the park, often at the same time, and sometimes
                                              improve the shuttle as described below:                  park in the bay reserved for the Golden Gate
                                                                                                       Transit Route 66. Both of these situations prevent
    Marin County Department of Public Works




                                              Speed Service and Adjust                                 the shuttle from pulling up to the stop, letting
                                                                                                       riders off, and picking up the next load. This is
                                              Schedule to Reflect
                                                                                                       frustrating for both passengers and those waiting
                                              Realistic Running Times
                                                                                                       to board, and can set the schedule back by five
                                              As in past years, shuttle drivers continued to
                                                                                                       minutes or more. A number of solutions might be
                                              have difficulty adhering to schedules during peak
                                                                                                       possible, but the simplest would seem to be a traf-
                                              hours. Traffic -- most notably approaching Tam
                                                                                                       fic officer on duty full-time directing drivers away
                                              Junction westbound in the late morning and early
                                                                                                       from the main lot when no spaces are available,
                                              afternoon, and in both directions in central Sau-
                                                                                                       and preventing other bus drivers from parking in
                                              salito all day -- is the most obvious problem, but
                                                                                                       the Route 66 bus bay. During this summer, when
                                              also the most difficult to address. Likewise, cyclists
                                                                                                       a ranger was available to help in the parking lot,
                                              on Shoreline Highway regularly cause delays but
                                                                                                       this proved very effective.
                                              are unavoidable on this route.
                                                                                                       2) Prepaid boarding. Late-morning and early-
                                              While congestion may be unavoidable, anything
                                                                                                       afternoon dwell times westbound at Pohono are
                                              that speeds up the shuttle would be welcome.
                                                                                                       regularly more than three minutes, to board 27-
                                              The following options are designed to reduce
                                                                                                       37 passengers. Two primary factors contribute
                                              the time it takes to board, operate and alight the
                                                                                                       to this: boarding passengers asking questions of
                                              shuttle. These improvements will make marginal
                                                                                                       the operator (some related to the fare, and some
                                              differences in travel time, but could help to im-
                                                                                                       not), and waiting for the answers while the queue
                                              prove overall on-time performance and customer
                                                                                                       backs up behind them; and boarding passengers
                                              experience. Even with these improvements, the
                                                                                                       “fishing” and “fumbling” for their fares. While
                                              contractor should closely examine the schedule
                                                                                                       some tickets are made available in advance at
                                              to determine whether additional travel time (and
                                                                                                       the San Francisco Ferry building, other solutions
                                              an additional vehicle) is needed to maintain or
                                                                                                       might be to provide advance sales of tickets on
                                              improve the 20-minute frequency on-schedule
                                                                                                       the Internet, or ticket vending machines at the
                                              to 15-minute frequencies.
                                                                                                       stops, or longer term, at indoor waiting areas with
                                              1) Assistance at the Muir Woods parking lot.             restrooms, seats, and other amenities. While there
                                              Travel from the entrance of Muir Woods to the            has been a staffer at the Pohono stop who might be
                                              shuttle stop, a distance of just a few hundred feet,     able to sell tickets, this position is not necessarily
                                              can require several minutes due two factors, First,      permanent, and there are concerns about security
                                              cars driven by visitors block the road waiting for       and cash handling.
                                              a spot to open up, or clog the road by circling
                                              for parking in the main lot, even when signs at
                                              the entrance indicate the lot is full. Second, a
                                              large number of commercial tour buses come to


Page 38
Additional Capacity and                                  who see the bus coming, only to discover that it
Schedule Improvements                                    is too full to accept new riders.

for Sausalito
In its first year in service, the Sausalito ferry con-   Additional Capacity at
nection provided over 2000 trips to Muir Woods.          Pohono During Peak Hours
In addition to meeting the demand for ferry con-         Based on the 2006 service evaluation, service
nections, the Sausalito connection provides an           frequencies were improved during peak times,
opportunity for visitors who arrive in Sausalito         providing a consistent 20-minute headway
by all modes to make a stress free trip to Muir          throughout the day during the peak season. This
Woods.                                                   increase in service reduced crowding significantly
                                                         and was favorably reflected in on-board survey
The schedule for the Sausalito route is currently
                                                         comments, however, passengers are still being left
timed to connect to departing ferries, which run
                                                         behind during peak travel times. This is a particu-
approximately every 90 minutes. The current
                                                         lar problem with buses filling up at Pohono, pro-
schedule calls for 30-minute run times between
                                                         viding inadequate capacity and creating especially
the ferry and the park, with a ten-minute recovery
                                                         long waits at the Manzanita stop. The customer
time at the park (see Figure 3). However, driv-
                                                         service representative stationed at Pohono and
ers often had difficulty keeping this schedule,




                                                                                                                 Muir Woods Shuttle Evaluation
                                                         Manzanita helped passengers navigate to the best
especially early in the day when running times
                                                         location to get a ride, but on the busiest days and
from Sausalito to Muir Woods can be expected
                                                         times, capacity at those stops was not adequate.
to regularly exceed the scheduled 30 minutes,
and in many cases the 40 minutes allotted before         As ridership continues to increase, it may no
scheduled departure from Muir Woods. Because             longer make sense to have every bus make stops
of this, shuttle drivers are regularly forced to         at both Marin City and Pohono en route to the
forego scheduled end-of-run breaks.                      Woods. Riders at Pohono may be frustrated if
                                                         buses arriving from Marin City arrive full, pass-
While connecting to the ferry is important,
                                                         ing waiting passengers. If this condition becomes
demand from the whole tourist population in
                                                         widespread, it may be possible to express some
Sausalito may be enough to increase the number
                                                         Marin City buses to the Woods, running a sepa-
of buses leaving from Sausalito at intervals smaller
                                                         rate bus from Pohono during peak hours.
than every 90 minutes, allowing 90 minutes or
more to make the round trip, and thus giving driv-
ers more time at the park for a break. Alternatively,    Resolve Pohono/Manzanita
perhaps some adjustment might be made to allow           Stop Issues
the Sausalito shuttle to express to the park if full,    Throughout the demonstration project, west-
rather than stopping at the Pohono parking lot.          bound shuttle buses have been scheduled to
However, this may require additional vehicles.           stop at the Pohono lot, and then also stop at the
Eliminating the intermediate stop would speed            Manzanita Park and Ride lot (“Manzanita”). The
the bus, and avoid aggravating riders at Pohono          Manzanita stop, formerly the southern transit



                                                                                                               Page 39
                                              hub for Golden Gate Transit, is under a highway                   Ride, which serves as the return stop for
                                              overpass, thus shading both cars and passengers                   riders who parked their cars on the other
                                              waiting for the bus. There are also benches and a                 side of 101, at Pohono. The solution
    Marin County Department of Public Works




                                              phone booth. The Pohono stop connects well to                     might be as simple as large signs read-
                                              an inter-city recreational path, and has a shelter                ing “POHONO” and “MANZANITA”
                                              with benches, a trash can, and a portable rest-                   and somewhat smaller signs, with maps,
                                              room, although there is little shelter from the                   explaining the connection between the
                                              sun. However, Pohono is much more visible from                    two stops.
                                              the highway, and therefore more people (74% of
                                              westbound passengers) board the shuttle at this           Improve Information at the
                                              stop. Because of this, the bus very often fills at this
                                                                                                        Muir Woods Park Stop
                                              stop and then passes Manzanita without stopping.          The introduction of a route to Sausalito created
                                              This is very confusing for passengers waiting at
                                                                                                        some confusion at the shuttle stop in the park as
                                              Manzanita, who may have no information about              visitors had to choose the correct bus for travel to
                                              why their stop was missed. Further, they may
                                                                                                        Marin City or Sausalito. Information should be
                                              wait for over an hour for a bus with enough room
                                                                                                        provided more clearly, including possibly using
                                              before they are picked up.                                two separate clearly marked bus bays and two
                                              On eastbound trips back from the park, the bus            separate lines for the buses to the two destina-
                                              stops only at Manzanita, requiring drivers to re-         tions.
                                              member to let people know that they should get            Two bays were dedicated to shuttles for 2007; an
                                              off there if they parked their cars at the Pohono
                                                                                                        improvement would be signage indicating differ-
                                              stop.
                                                                                                        ent destinations.
                                              This situation might be remedied through one or
                                              more measures.                                            Recommended
                                                  1. For westbound trips, maintain the Po-              Longer-Term Service
                                                     hono stop but eliminate the Manzanita              Improvements for the
                                                     stop. In this scenario, all passengers would
                                                     board buses to the park at Pohono, and all
                                                                                                        Muir Woods Shuttle
                                                     these passengers would alight at Manza-
                                                                                                        “Next-Bus” Signage
                                                     nita, walking across the street to Pohono
                                                                                                        Passengers waiting for transit, especially in unfa-
                                                     if they parked there. Wayfinding with
                                                                                                        miliar surroundings, perceive wait times as being
                                                     information about where to wait and how
                                                                                                        shorter when they are provided with information
                                                     to cross between the lots would be needed
                                                                                                        on how long they can expect to wait. One way
                                                     to avoid further confusion.
                                                                                                        to do this is to use “Next Bus”-type technology,
                                                  2. Riders sometimes experience confusion              where electronic signs at the stops tell waiting
                                                     about where to alight on their return              passengers the number of minutes before the
                                                     trips, particularly at Manzanita Park-and-         next bus is coming. This is based on GIS tracking


Page 40
devices in the buses. This would be particularly                  system during the week. As a result, it will be
effective at Muir Woods, where passengers wait                    more costly to provide weekday service due to the
for return trips, and Pohono/Manzanita, the                       need to secure new resources.
most-used origin stop. This would also benefit
passengers waiting at Marin City; since this stop                 Evaluate Adding a Stop
is a major transit hub for Marin County, Next
                                                                  at Muir Beach and Provide
Bus technology would be useful not only for
                                                                  West Marin Connections
the shuttle but also for all other routes coming
                                                                  The entrance to Muir Beach is on the road taken
through that hub.
                                                                  by the shuttle to Muir Woods. Adding a stop at
                                                                  Muir Beach would improve the quality of service
Consider Weekday Service                                          by allowing passengers to make a full day out of
While summer weekend visitation is the highest                    their trip to Muir Woods, experiencing the woods
visitation period at the park, summer weekday                     and the beach on the same day. Adding a Muir
visitation is also very high, especially on Mondays               Beach stop would cost little in terms of trip time,
and Fridays. During 2007, an average of 3030                      and could be accommodated in the schedule.
visitors per weekday (Monday through Friday),                     However, trips leaving Muir Woods in the late
and 2955 on Mondays and Fridays only2 visited                     afternoon are often full, so additional service




                                                                                                                            Muir Woods Shuttle Evaluation
Muir Woods, compared with an average of 3920                      might be required to prevent beach visitors from
on an average weekend day. Parking conditions                     being left behind. This stop would also serve the
at the park are nearly as severe on summer week-                  nearby Pelican Inn, another popular destination
days as they are on weekends, requiring that the                  for both tourists and local residents.
changeable message signs indicate that the lots
are full. Unfortunately, without an alternative                   The need for connections to Muir Beach and
to driving, some visitors may never arrive at the                 other West Marin locations was emphasized by the
park on the weekdays, and may be deterred from                    high percentage of non-riders (almost 25%) who
future visits. Providing long-weekend service                     indicated that they were traveling to destinations
from Friday to Monday, throughout the summer                      in West Marin in addition to the park. The cus-
may be an initial step toward providing full 7-day                tomer service staff who assisted passengers helped
summer service.                                                   some riders understand how they might utilize
                                                                  Route 63 (now part of the West Marin Stage-
However, one of the economies of the Muir                         coach) to complete their trips. Better integration
Woods Shuttle demonstration was using Golden                      of the Muir Woods Shuttle with Marin County
Gate Transit resources on the weekend, when                       Transit’s Stagecoach service is essential, especially
these resources were less in demand. Instituting                  as West Marin Stagecoach service is expanded to
weekday service would require dedicated driv-                     weekends. Information about both the shuttle
ers and a greater number of buses, since those                    and other connecting services, in east and west
resources are used in other places in the GGT                     Marin should be available at all stops, including
                                                                  ideas about making a day on transit.
    2      Does not include holiday Mondays of Memorial Day and
Labor Day.


                                                                                                                          Page 41
                                              Capital Improvements                                   reliably serve the terrain and hill climbing required
                                              As a demonstration service, little capital invest-     for this route.
                                              ment has been made in the shuttle. As options
                                                                                                     Bus Stop Improvements
    Marin County Department of Public Works




                                              for sustaining the service are explored, additional
                                              capital investments will be required to improve        While shuttle ridership has continued grow, rid-
                                              customer experience. These include slightly larger     ers continue to give low ratings to amenities at
                                              vehicles and stop amenities.                           the stops. If permanent funding is found for this
                                                                                                     service, some capital improvements should be
                                              Cleaned-Fueled Vehicles                                considered. To increase the possibility of repeat
                                              As shuttles transition to regular service, all par-    riders and appeal to families and groups, the
                                              ties should seek for them to become clean fueled       shuttle will need to enhance visitor experience by
                                              vehicles to insure lowered emissions, thus align-      making the stops more comfortable and welcom-
                                              ing with the stated environmental values of NPS,       ing. Bus stops should be easy to get to, whether
                                              Marin County, and its residents in reducing the        by transit, car, biking, or walking. Stops should
                                              effects of greenhouse gases.                           have enough information and amenities that
                                                                                                     passengers can be comfortable and relaxed while
                                              Larger Buses                                           waiting, including restrooms, indoor seating
                                              Golden Gate Transit is currently providing Muir        areas for protection from the elements, and bus
                                              Woods service with vehicles it had available and       schedule information at a minimum. The shuttle
                                              could easily acquire for this service. For the 2007    should also connect easily to other destinations
                                              season, this included 35’ long buses during the        where possible, such as the beach, other locations
                                              peak season between Memorial Day and Labor             in West Marin, and San Francisco by a simple
                                              Day. As the service becomes permanent, it will         transfer via bus and/or ferry.
                                              be important to purchase the largest and most          As recreational riders, the clientele for this service
                                              comfortable bus that can serve the difficult terrain   is different from that other Golden Gate Transit
                                              to access the park. Ideally, all buses would be 35’    or MCTD routes and have different needs. They
                                              long, with bicycle racks that can accommodate at       are more willing to wait for a bus if the waiting
                                              least 3 bikes, with maximum accessibility features     area is pleasant or there are other things to do
                                              including low floor boarding if the terrain allows.    there, making Sausalito a particularly attractive
                                              However, any vehicle used on this service should       location for a connection to the shuttle. They
                                              not be so long that it cannot safely negotiate the     are often making a day out of their visit to Muir
                                              many tight turns on the route.                         Woods by making additional stops in Marin and
                                              Overhead storage should ideally be provided, to        other North Coast destinations, and are often not
                                              maximize seating capacity by moving back packs         familiar with the geography of Marin or the local
                                              and other carry-ons to the luggage rack. As with       transportation alternatives.
                                              all new buses operating in California, alterna-        The stop at Pohono has a shelter, and this year a
                                              tive fuels should be an important consideration;       portable toilet and a trash can were added. Man-
                                              however, the selected technology must be able to       zanita is sheltered with benches, a pay phone,

Page 42
and trash cans. The stop at Marin City is poorly       be found such as restrooms and water fountains.
marked and has minimal or no shelter, and almost       Materials about the park experience, and other
no amenities. This is due to the shuttle still being   parks in Marin County should also be available.
considered a temporary demonstration project.
However, even very low cost improvements could         Conclusion
significantly improve passenger service. At all        In this final year of its pilot project, the Muir
stops, a painted stripe indicating where passengers    Woods Shuttle was an overwhelming success. Peak
should “line up” for the shuttle would relieve the     season ridership grew by about 85%, absorbing
chaotic sense that new comers may get in line          much of the capacity added this season. This
ahead of those that have been waiting, and would       translates to 9.3% of weekend visitors to Muir
speed and organize boarding. Adequate shade            Woods using the shuttle from May 1 through
and seating should be provided, particularly at        September 30, with 10.3% of peak-season visitors
Pohono, to make it more comfortable for the            using the shuttle. With the continuing popular-
large numbers of people who board here, and            ity of the shuttle this season serving as a clear
for those who may have to wait for a second bus.       indication that it has not yet reached its potential,
Ticket vending machines, information about the         focus must now be shifted towards making the
park, and restrooms or other facilities should be      shuttle a permanent route. This phase includes




                                                                                                                 Muir Woods Shuttle Evaluation
concentrated near the place where people will be       determining sustainable funding sources, greater
waiting. Providing information that will help          integration of the shuttle with other transporta-
riders queue in an orderly way, with their tickets,    tion services in Sausalito and along Highway 101
will speed the boarding process and help keep the      as well as in West Marin, and the provision of bet-
shuttle on time.                                       ter visitor support services at pick-up points. This
At somewhat higher cost, shelters could be             will ensure that the shuttle best serves the County
provided at all locations providing at least some      of Marin, as well as the park and its visitors. As
weather protection for riders waiting for the          a permanent service, the partner agencies will be
bus. Information kiosks designed into these            in a better position to concentrate on customer
shelters would provide schedule information, and       experience, orientation and using the shuttle as
orientation to the park. This year, the County         a gateway to the park and to other activities in
and GGNRA staff provided significant “human            Marin County.
powered” orientation at stops. This is a great way
to provide a personal touch; however, additional
printed materials should be well stocked at all
waiting locations. Information should include
schedule information about the shuttle, connect-
ing services provided by Marin County Transit
District, including the Stagecoach, and Golden
Gate routes, ideas for “making a day on transit”,
and information on where basic amenities can


                                                                                                               Page 43
appEndix a on Board SurvEy
Muir Woods Shuttle Passenger Survey – 2007
We appreciate your time to help improve the Shuttle Service. Please complete this survey while
you are on the bus and return the form to the surveyor on board.
Please complete only one survey today. Please complete all sections.
Please Describe Your Trip TO Muir Woods Today.            8. After you leave Muir Woods today, where are you
                                                             going next?
1. Where did you come to Muir Woods from TODAY?
                                                                  My home or hotel/motel
       Within Marin County (City/Town) ______________           1
    1
                                                                  Restaurant/shopping (where?)_____________
       San Francisco (Neighborhood) ________________            2
    2
                                                                  Recreational location (circle one or write in)
       Sonoma County (City/Town) _________________              3
    3
                                                                  _____________________________________
    4
       East Bay (City/Town) _______________________
                                                                         Sausalito  Muir Beach     Stinson Beach
     5
       Other Bay Area location (City/Town) ___________
                                                                                  SF-Fisherman’s Wharf Other SF
                                                                         Sonoma/Napa
    6
       Outside Bay Area (City/Town) ________________
                                                                4
                                                                    Somewhere else (where?)_________________
2. Did your trip begin from _____?
                                                          Tell Us What You Think
      1
        Your home               2
                                  Someone else’s home
      3
        Hotel/motel             4
                                  Shopping/restaurant     9. Why did you choose to use the Muir Woods Shuttle
        Other (specify): _________________________           today? (check all that apply)
      5
   Please specify the location (street/cross street):               1
                                                                         Don’t know how to get to Muir Woods myself
   ________________________________________                         2
                                                                         To avoid driving in traffic
                                                                         To avoid looking for parking




                                                                                                                                        Muir Woods Shuttle Evaluation
3. How did you get to the Muir Woods Shuttle?                       3

                                                                    4
                                                                         Saw a sign that Muir Woods parking was full
        Drove a rental car          Walked/hiked
      1                           2
                                                                    5
                                                                         Thought this was the only way to get to Muir
      3
        Drove my own car          4
                                    Bicycled                             Woods
      5
        Rode in a car (as a passenger)                                   Better for the environment
                                                                    6
      6
        Someone dropped me off                                           Saves time
                                                                    7
      7
        Took ferry to Sausalito                                          Saves money
                                                                    8
      8
        Took bus (specify route): ____________________                   No car available/no choice
                                                                    9
      9
        Other (specify): ____________________________                    Other (specify): _______________________
                                                                    10

4. Where did you get on the shuttle bus going TO Muir     10. Please rate the shuttle service on each of the
   Woods?                                                     following:
      1
        Sausalito Ferry                                                                                             Very     No
                                                                                   Excellent   Good   Fair   Poor
      2
        Marin City                                                                                                  Poor   Opinion

      3
        Manzanita Park and Ride                           On-time
                                                                                       1        2      3      4      5       6
                                                          performance
      4
        Hwy 1 at Pohono
                                                          Frequency
      5
        Other (specify): ____________________________     of service
                                                                                       1        2      3      4      5       6

5. What is the total number of people in your party       Convenience
                                                                                       1        2      3      4      5       6
   (including yourself?) ______________________________   of Schedule
                                                          Ease of finding
                                                                                       1        2      3      4      5       6
6. How many people in your party (including yourself)     bus stops
   have a disability or other special need?               Convenience
                                                                                       1        2      3      4      5       6
                                                          of stops
   _________________________________________
                                                          Driver courtesy              1        2      3      4      5       6
7. What items are you traveling with that                 Information at bus
   could affect your use of a shuttle bus?                                             1        2      3      4      5       6
                                                          stops

      1
        Backpacks                2
                                   Stroller               Cleanliness/
                                                                                       1        2      3      4      5       6
                                                          condition of vehicles
      3
        Bicycle                  4
                                   Wheelchair/scooter
                                                          Safety/security              1        2      3      4      5       6
      5
        Cooler                   6
                                   No items
        Other (specify): ____________________________     Ease of transfers            1        2      3      4      5       6
      7
                                                          Amenities/
                                                                                       1        2      3      4      5       6
                                                          comfort at bus stops

                                                                                                                                 A


                                                                                                                                     Page A-1
                                              11. Do you think the current fare is reasonable for this       16. How do you prefer to get information on the Muir
                                                  service?
                                                                                                                 Woods Shuttle?
                                                       Yes             No, it is too low
                                                     1               2
                                                                                                                     E-mail                    Brochure/newsletter
                                                                     3
                                                                       No, it is too high                          1                         2
                                                                                                                     Web Site                  Notice on bus
    Marin County Department of Public Works




                                                                     4
                                                                       No, there should be no fare                 3                         4

                                                  If not, what would be a reasonable roundtrip                     5
                                                                                                                     Information at bus stops
                                                  fare for this service? $__________________                       6
                                                                                                                     Information Kiosk       7
                                                                                                                                               Newspaper/Radio
                                                                                                                   8
                                                                                                                     Other (explain):________________________
                                              12. How would you have made this trip if you couldn’t
                                                  ride the shuttle?                                          17. How often do you visit Muir Woods?
                                                     1
                                                       Would not have made the trip/Would go                       1
                                                                                                                     This is my first time
                                                        somewhere else
                                                                                                                     Rarely (1 time per year or less)
                                                     2
                                                       Drive my car to Muir Woods                                  2

                                                       Ride in someone else’s car to Muir Woods                    3
                                                                                                                     1-3 times per year
                                                     3
                                                       Rent a car           Take a Tour Bus                        4
                                                                                                                     More frequently (at least 4 times per year)
                                                     4                    5

                                                     6
                                                       Bicycle            7
                                                                            Walk/Hike                              5
                                                                                                                     Very frequently (at least monthly)
                                                     8
                                                       Other (specify) ________________________              18. Did you ride the Muir Woods Shuttle last year?
                                              13. What THREE improvements would make you more                       1
                                                                                                                      Yes      2
                                                                                                                                 No
                                                  likely to use the shuttle again in the future?
                                                                                                                Tell us a little about yourself:
                                                  Service:
                                                     1
                                                       More frequent bus shuttle service                     19. Where do you live?
                                                     2
                                                       Easier transfers to Golden Gate Transit/Muni              City ________________ State_____ ZIP ______
                                                     3
                                                       More stops in Marin (where?)_____________                 Country (if not US) _______________________
                                                     4
                                                       Connecting service between Muir Woods and                 If within Marin County, nearest intersection
                                                        other recreational locations (where?)                    (Street and Cross Street) ____________________
                                                        ____________________________________
                                                     5
                                                       Earlier morning service                               20. Which of the following best describes your group?
                                                     6
                                                       Lower fares                                               (check one)
                                                     7
                                                       Later evening service                                          Family                   Friends
                                                                                                                    1                        2
                                                     8
                                                       Weekday service                                                Family and friends       Organized group/club
                                                                                                                    3                        4
                                                     9
                                                       Year-round service                                             School and/or youth group
                                                                                                                    5
                                                        Connections directly to San Francisco
                                                     10                                                               Other (specify)_________________
                                                  Comfort:                                                          6


                                                     11
                                                        Visitor center at main stop (restrooms, indoor       21. In what year were you born? ________________
                                                       seating, cold drinks, park orientation information)
                                                    12
                                                       Amenities at bus stops (shelter, benches)             22. How many in your party are:
                                                    13
                                                       Restrooms at bus stops (shelter, benches)                0-12 years________         13-17years________
                                                    14
                                                         More park and transit information at bus stops         18-34 years_______         35-54 years________
                                                                                                                55-64 years_______         65 and over________
                                                    15
                                                         Other (specify:) _______________________
                                                    16
                                                         Nothing would encourage me to use the shuttle       23. Are you (check all that apply)
                                              14. Would you use this Shuttle again?                                1
                                                                                                                     Employed full-time     2
                                                                                                                                              Employed part-time
                                                      Definitely yes               Probably yes                     3
                                                                                                                     Not currently employed
                                                    1                           2
                                                      Don’t know                  Probably not                     4
                                                                                                                     Student                5
                                                                                                                                              Retired
                                                    3                           4

                                                    5
                                                      Definitely not             6
                                                                                  Will not be back           24. Total household income (for everyone in your
                                                                                                                 household)
                                              15. How did you learn about this Shuttle?
                                                      Family or friend                                             1
                                                                                                                     Under $25,000             2
                                                                                                                                                 $25,000 to $34,999
                                                    1
                                                      Web Site (which one?)_________________                       3
                                                                                                                     $35,000 to $49,999        4
                                                                                                                                                 $50,000 to $74,999
                                                    2
                                                      Information Kiosk (where?)_________________                  5
                                                                                                                     $75,000 to $99,999        6
                                                                                                                                                 $100,000 or more
                                                    3

                                                    4
                                                      Hotel pamphlet or concierge                            25. Other comments on transportation to Muir Woods?
                                                    5
                                                      Saw changeable message sign on Hwy 101                                                                _____
                                                    6
                                                      Saw shuttle sign on highway exit
                                                      Saw bus/bus stop                                           ____________________________________________
                                                    7

                                                    8
                                                      TV, Radio, Newspaper (which station/paper?) ____           ____________________________________________
                                                       _______________________________
                                                                                                                 ____________________________________________
                                                    9
                                                      Other (specify):________________________




Page A-2
appEndix B on SitE SurvEy
                                                                                       NPS Approval # GOGA-2007-SCI-0006

Muir Woods Transportation Survey
                                                                                                    Expiration Date: 12/31/07


The County of Marin and the National Park Service are working together to improve your trip to Muir Woods.
We would like your help today in lling out a survey to assist the County in improving its direct shuttle service.
This survey is strictly voluntary and condential, and will take about 8 minutes.

Please Describe Your Trip TO Muir Woods Today.             7. After you leave Muir Woods today, where are you
                                                              going next?
1. Where did you come to Muir Woods from TODAY?                   1
                                                                    My home or hotel/motel
        Within Marin County (City/Town) ______________            2
                                                                    Restaurant/shopping (where?)_____________
      1
        San Francisco (Neighborhood) ________________             3
                                                                    Recreational location (circle one or write in)
      2
        Sonoma County (City/Town) _________________                 ____________________________________
      3
        East Bay (City/Town) _______________________                  Sausalito        Muir Beach     Stinson Beach
      4
        Other Bay Area location (City/Town) ___________               Sonoma/Napa     SF-Fisherman’s Wharf Other SF
      5

      6
        Outside Bay Area (City/Town) ________________             4
                                                                      Somewhere else (where?) ________________
2. Did you begin your trip from _____?
                                                           8. If you drove today, how long did it take you to nd
      1
        Your home             2
                                Someone else’s home           a parking space at Muir Woods?
        Hotel/Motel             Shopping/restaurant
      3                       4
                                                                  1
                                                                    0 to 5 minutes       2
                                                                                           6 to 10 minutes
        Other (Specify):_________________________
      5
                                                                  3
                                                                    11 to 15 minutes     4
                                                                                           16 to 20 minutes
   Please specify the location (street/cross street):




                                                                                                                                   Muir Woods Shuttle Evaluation
                                                                  5
                                                                    More than 20 minutes
   ________________________________________
                                                           9. How long did it take you to walk to the Muir
3. How did you get to Muir Woods today? (check one)
                                                              Woods entrance booth from your parking space?
        Drove a rental car
      1
                                                                  1
                                                                    0 to 2 minutes         2
                                                                                             11 to 15 minutes
        Drove my own car
      2
                                                                  3
                                                                    3 to 5 minutes         4
                                                                                             16 to 20 minutes
        Rode in a car (as a passenger)
      3
                                                                  5
                                                                    6 to 10 minutes        6
                                                                                             More than 20 minutes
      4
        Someone dropped me off
        Walked/Hiked
      5                                                    10. Overall, how would you rate your transportation
      6
        Bicycled                                               experience traveling to Muir Woods? (check most
      7
        Took transit (specify bus route) _______________       applicable)
      8
        Other (specify): ____________________________                 Excellent – no problems with congestion or
                                                                  1
                                                                      parking
4. What is the total number of people in your party                   Some problems with congestion on the way
   (including yourself)? __________________________               2
                                                                      to Muir Woods
5. How many people in your party (including yourself)             3
                                                                      Some problems with parking at Muir Woods
   have a disability or other special travel need?                4
                                                                      Poor – serious delays and/or parking
                                                                      problems at Muir Woods
   ________________________________________

6. Are you traveling with large items that could affect    11. Are you aware of the Muir Woods Shuttle from
   your use of a shuttle bus? (check all that apply)           Marin City and parking areas near Hwy 101?

        Backpacks                  Stroller                       1
                                                                      Yes, I’m aware of it, but don’t have any
      1                          2
                                                                      information on it.
        Bicycle                    Wheelchair/scooter
      3                          4
                                                                      Yes, I’m aware of it, but it was not appropriate
      5
        Cooler                   6
                                   No items                       2
                                                                      for our needs.
      7
        Other (specify): ____________________________                 No, I’m not aware of it.
                                                                  3


                                                           If NO, go to Question #14




                                                                                                                                Page B-1
                                              12. How did you learn about the Muir Woods Shuttle?         16. What THREE improvements (from all 15 below)                   20. Ho
                                                      Family or friend                                        would make you more likely to use the shuttle in                 0-1
                                                    1
                                                                                                              the future?
                                                    2
                                                      Web Site (which one?)_________________                                                                                   18-
                                                                                                             Service:
    Marin County Department of Public Works




                                                    3
                                                      Information Kiosk (where?)_________________                                                                              55-
                                                      Hotel pamphlet or concierge                              1
                                                                                                                  More frequent bus shuttle service
                                                    4                                                                                                                       21. In w
                                                      Saw changeable message sign on Hwy 101                   2
                                                                                                                  Easier transfers to Golden Gate Transit/Muni
                                                    5
                                                                                                                  More stops in Marin (where?)____________                     ___
                                                    6
                                                      Saw shuttle sign on highway exit                         3

                                                      Saw bus/bus stop                                         4
                                                                                                                  Connecting service between Muir Woods and                 22. Are
                                                    7
                                                                                                                  other recreational locations (where?) _______
                                                    8
                                                      TV, Radio, Newspaper (which station/paper?)                 ____________________
                                                       ___________________________________
                                                                                                                  Earlier morning service
                                                    9
                                                      Other (specify):________________________                 5                                                            23. To
                                                                                                               6
                                                                                                                  Lower fares                                                   bel
                                              13. Why did you choose not to use the Muir Woods                 7
                                                                                                                  Later evening service
                                                  Shuttle today? (check all that apply)                           Weekday service                                                    1
                                                                                                               8

                                                    1
                                                         Shuttle stops are inconvenient                        9
                                                                                                                  Year round service                                                 2


                                                    2
                                                         Not returning to the place I started                  10
                                                                                                                  Connections directly to San Francisco                              3


                                                    3
                                                         Shuttle not going to my next destination                                                                                    4


                                                    4
                                                         Too many people in my party                         Comfort:                                                                5


                                                    5
                                                         Members of my party have special travel               11
                                                                                                                  Visitor center at main stop (restrooms, indoor                     6

                                                         needs                                                       seatings, cold drinks, park orientation information)
                                                    6
                                                         Carrying too many items to use the Shuttle             12
                                                                                                                     Amenities at bus stops (shelter, benches)
                                                    7
                                                         Visit to Muir Woods is part of a tour bus trip         13
                                                                                                                     Restrooms at bus stops
                                                    8
                                                         Shuttle not frequent enough                            14
                                                                                                                     More park and transit information at bus               Highw
                                                         Shuttle does not run late enough                            stops
                                                    9
                                                         Shuttle does not run early enough                                                                                  28. On
                                                    10
                                                         Shuttle would take too long                            15
                                                                                                                     Other (specify)________________________                    loc
                                                    11
                                                                                                                     Nothing would encourage me to use the                      roa
                                                    12
                                                         Other (specify):_______________________                16
                                                                                                                     shuttle
                                              14. Do you think the current $2.00 roundtrip fare is
                                                  reasonable for this service?                            17. Would you use the Muir Woods Shuttle for future
                                                                                                              trips to Muir Woods?                                          29. Did
                                                    1
                                                        Yes            2
                                                                         No, it is too high
                                                                                                                  Definitely yes                Probably yes
                                                                       3
                                                                         No, it is too low                      1                             2
                                                                                                                  Don’t Know                    Probably not
                                                                       4
                                                                         No, there should be no fare            3                             4
                                                                                                                  Definitely not                Will not be back
                                                 If not, what would be a reasonable roundtrip                   5                             6

                                                 fare for this service? $____._____                                                                                         30. Ho
                                                                                                                                                                                the
                                              15. How do you prefer to get information about              Tell us a little about yourself                                       me
                                                  transportation options to Muir Woods?
                                                                                                          18. Where do you live?                                               (circ
                                                    1
                                                      E-mail                  2
                                                                                Brochure/newsletter
                                                      Web Site                  Notice on bus                City ________________ State_____ ZIP ______
                                                    3                         4
                                                                                                             Country (if not US) ________________________                   a) The
                                                      Information at bus stops
                                                    5
                                                                                                             If within Marin County, nearest intersection                   b) The
                                                    6
                                                      Information Kiosk (where?)_______________
                                                                                                             (Street and Cross Street) ____________________                 c) The
                                                    7
                                                      Newspaper/Radio (which paper/station?)
                                                                                                                                                                            d) The
                                                       ___________________________________                19. Which of the following best describes your group?             e) I nee
                                                    8
                                                      Other (explain):________________________                (check one)
                                                                                                                                                                            f) I cou
                                                                                                                1
                                                                                                                  Family
                                                                                                                2
                                                                                                                  Friends
                                                                                                                3
                                                                                                                  Family and friends
                                                                                                                4
                                                                                                                  Organized group or club
                                                                                                                5
                                                                                                                  School and/or youth group
                                                                                                                6
                                                                                                                  Other (specify)__________________________




Page B-2
elow)        20. How many in your party are:                                  24. Are you (check all that apply):
uttle in         0-12 years______            13-17 years______                          Employed full-time       Employed part-time
                                                                                      1                        2
                 18-34 years______           35-54 years______                        3
                                                                                        Not currently employed
                 55-64 years_____            65 and over______                        4
                                                                                        Student                5
                                                                                                                 Retired
             21. In what year were you born?                                  25. How often do you visit Muir Woods?
nsit/Muni
______           ______________________                                                 This is my first time
                                                                                      1
oods and     22. Are you of Hispanic origin (check one)                               2
                                                                                        Rarely (1 time per year or less)
 _______                                                                                1-3 times per year
                        Yes                        No                                 3
                    1                          2
                                                                                      4
                                                                                        More frequently (at least 4 times per year)
             23. To which of the following racial groups do you                       5
                                                                                        Very frequently (at least monthly)
                 belong (check all that apply)?
                                                                              26. Did you ride the Muir Woods Shuttle last year?
                      American Indian or Alaska Native
                    1
                                                                                          Yes                             No
                    2
                      Asian                                                           1                               2


co                  3
                      Black or African American                               27. Total household income (for everyone in your
                    4
                      Native Hawaiian or other Pacific Islander                   household):
                    5
                      White/Caucasian                                                   Under $25,000                   $25,000 to $34,999
                                                                                      1                               2
s, indoor           6
                      Mixed racial background                                           $35,000 to $49,999              $50,000 to $74,999
                                                                                      3                               4
formation)                                                                              $75,000 to $99,999              $100,000 or more
                                                                                      5                               6
hes)


 bus         Highway Message Sign                                             31. How did the sign message affect YOUR TRIP?




                                                                                                                                                    Muir Woods Shuttle Evaluation
                                                                                  (check all that apply)
             28. On this trip did you see a changeable message sign                        I drove to different park area(s) prior to going to
                                                                                      1
_______          located on US Hwy 101 that displayed parking and                          Muir Woods (where?):______________
 the             road information for Muir Woods and other parks?                          I went to Sausalito or Marin City first
                                                                                      2

                    1
                      Yes                                                             3
                                                                                           I changed the time of day that I visited Muir
                      No (skip to question 32 on back of form)                             Woods
or future           2

                                                                                      4
                                                                                           I decided to visit Muir Woods on a different day
             29. Did the sign have a message on it as you drove by?
                                                                                           I used the shuttle or other public transportation
 s                    Yes. It said: _________________________
                                                                                      5
                                                                                           to get to the park
                    1
 t                    No.                                                                  I had better expectations of the traffic and
                    2                                                                 6
back                                                                                       parking conditions but continued with my visit
             30. How strongly would you agree or disagree with                             as planned
                 the following statements regarding the changeable                    7
                                                                                           The information had no affect on my trip
                 message sign?                                                        8
                                                                                           Other (explain) __________________

                (circle one for each line)                         Strongly                                   Strongly
 ______                                                             Agree                   Neutral           Disagree

_______      a) The information was accurate                          5           4             3       2         1

n            b) The information was useful to me and/or my group      5           4             3       2         1

______       c) The information seemed current                        5           4             3       2         1

             d) The information was easy to understand                5           4             3       2         1
 r group?    e) I needed more information                             5           4             3       2         1

             f) I could not read it                                   5           4             3       2         1




________




                                                                                                                                                 Page B-3
                                                                                                                                                   Mu
                                                Surveyor ______________________ Survey #:                      Version A       Int:
    Marin County Department of Public Works




                                                                                                                                                   The C
                                                Date __________________________ Time:____________________                                          We w
                                                                                                                                                   This s

                                                                                                                                                   Please
                                              32. Other comments about your travel experience to Muir Woods:
                                                                                                                                                   1. W




                                                                                                                                                   2. Di




                                                                                                                                                      P
                                                                                                                                                      __

                                                                                                                                                   3. Ho




                                              PRIVACY ACT and PAPERWORK REDUCTION ACT statement:
                                              16 U.S.C. 1a-7 authorizes collection of this information. This information will be used by Marin
                                                                                                                                                   4. W
                                              County & park managers to better serve the visiting public. Response to this request is completely      (in
                                              voluntary and condential. An agency may not conduct or sponsor, and a person is not required to
                                              respond to, a collection of information unless it displays a currently valid NPS permit number.      5. H
                                                                                                                                                      ha
                                              BURDEN ESTIMATE STATEMENT: Public reporting burden for this form is estimated to average 8              __
                                              minutes per response. Direct comments regarding the burden estimate or any other aspect of this
                                              form to the Information Collection Clearance Officer, National Park Service, Golden Gate National     6. A
                                              Recreation Area, Building 201, Fort Mason, San Francisco, CA 94123.                                     yo


                                              Thank you for your help in completing this survey.
                                              Results will be available after December 2007 on the following web site: www.marintraffic.org
                                              Further information about this survey can be obtained from the following address:
                                              Information Collection Clearance Officer,
                                              National Park Service, Golden Gate National Recreation Area,
                                              Building 201, Fort Mason, San Francisco, CA 94123




Page B-4

				
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