Samsung_Profile_2010_English

are:

you









SAMSUNG PROFILE 2010

SAMSUNG PROFILE 2010

www.samsung.com

are:

you









SAMSUNG PROFILE 2010

SAMSUNG PROFILE 2010

www.samsung.com

Our world was built by

individuals, each with their

own anomalous package

of traits, characteristics,

and inclinations.



Certainly, all solitary

beings find their place in

society and connect with

others, assembling in groups

based on myriad factors

such as interest, creed,

and circumstance. Yet our

conventions, the way we live

and the principles by which

we operate, are an amalgam

representing the unique

character found in every

man, woman, and child.



In this piece, Samsung

acknowledges the undeniable

role that individuals have

played in our growth as

a company.



In this piece, we celebrate you.









/1

you are:









3

influential

Your actions have weight. How you work, play, spend,

and feel dictates the movement of markets and the

behavior of economies. The Samsung Economic

Research Institute takes a microscope to international

affairs, technological development, and economic

forces to identify trends among the collective and draw

intelligence about what’s next.









5

7

ex No two of you are exactly the same.

To understand your changing tastes and



tra behaviors, the Samsung Market Intelligence

Group first interacts with consumers through

diverse methods, all of which seek to identify



ordin roots of motivation. The ultimate goal? To better

understand how you think, work, and play.





ary

From there, Samsung innovates and enhances,

ultimately delivering product experiences that

behave as though they were made just for you.









9

evolving

Consumer demand is in a constant state of flux. You know what

consumers want now…but what about five years from now?

Understanding the mood of the market is critical to the success of the

world’s leading enterprises. The Samsung Global Strategy Group helps

companies identify new opportunities and generate forward-thinking

ideas designed to better engage the customers of tomorrow.









11

you are: prepared

You face uncertainty every day—in your family, throughout

your career, and simply by walking down the street.

Anticipating what we cannot see is a natural human quality

that helps counter the unknown. Samsung offers high-

performance insurance products covering fire, marine,

life, and beyond that help package risk into something

manageable. As these businesses continue to expand

globally, more and more people around the world can be

ready for whatever life throws them.









13

aerobic

Our bodies are complex organic systems

that require clean air…air which is increasingly

hard to find. To help the atmosphere fight back

against pollutants, Samsung will plant thousands

of mangrove trees in Thailand to counter the

effects of greenhouse gas. That helps us all

breathe a little deeper.









15

demanding frugal

You want cutting edge, high-design products. Getting more and paying less is a notion

You also want them produced with a light impact attractive to us all, and businesses understand









O

on the environment. Samsung is implementing that cost reduction is critical to staying

new methods that will greatly reduce the release competitive. Samsung helps lower bottom

of perfluorocarbons (PFC) into the atmosphere lines around the world by building cleaner

during the manufacturing of LCD TVs. Tread ships that use less fuel and have less impact

softly and watch a big screen. on marine life. In 2009, Samsung was

presented with the Green Ship Award and

selected as the world’s best green ship at the

7th Green Ship Technology Conference.









lean

More and more, you are looking for

less—less packaging, less waste,

less resources used. To give your old

technology a new lease on life, Samsung









3

created a widely used Take-Back

Program that promotes the recycling of

electronic wastes such as TVs, monitors,

toner, and mobile phones.









17

Your interests are different. Your routines are

different. But most energy systems have two

settings: on and off. New thinking recognizes that

power delivery should flex and bend to match

the unique demands of individual households.

Samsung is building the energy storage system

for the Smart Grid that will adapt to your energy

needs in real time, so you can dial up the power

when you need it and power down during idle

moments. Energy consumption is no longer one

size—or one price—fits all.









regi

mented









19

samsung profile 2010 / 20









involved

You affect the environment in many ways,

both direct and indirect. Green ambition starts

with individuals, taking shape in things as small

as a neighborhood car pool and as large as

Samsung’s brand new energy cluster in Ontario,

Canada. The project, slated for completion in

2016, will provide 2.5 GW of power to over

1.6 million households through a mix of wind

and solar technology.









YOU ARE:









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INTUITIVE SMART

LOYAL LOVING

PASSIONATE INDEPENDENT

STRONG CREATIVE

PRIVATE CLEVER

ORIGINAL SOMBER

AWKWARD INDUSTRIOUS

INTENSE DRAMATIC

SWEET ELATED



23

ALI CE

I’m 12 years old.



I like school, but school is black and white. My friends are the colors.



I send 20 texts a day if it’s a busy day. Fifty if it’s a boring day. Zero if I lost my phone.





OWNER: SAMSUNG GALAXY TAB

I take pictures with my phone, send video with my phone, and talk about my pictures and videos on my phone.



E-Books are great, because if I finish a book at midnight,



I can just order another and keep going.









25

MARY









I’m a Fashion Buyer.



I took a path less traveled: from biology, to the study of aquatics, to fashion.



All embrace the beauty of the organic, and the ebb and flow of matter in space.









OWNER: SAMSUNG SF410 LAPTOP

You know that a look has “it” when you see how it moves.



It’s not only about the clothes, but how the clothes connect to the wearer.



My grandmother is everything that a woman should aspire to.



If I wasn’t a Fashion Designer, I could be a race car driver.



I have a need for speed. Seriously.







27

MARK

I’m a Photographer.



Last week, I was on a plane and we were tumbling above a lightning storm. I held my camera to the window,









OWNER: SAMSUNG NX10 DIGITAL CAMERA

blocked out all ambient light, set the shutter to ‘bulb’, and hoped for the best.



It was one of the best things I have ever shot.



My camera has to be light, crisp, and multimedia-ready. I never like to miss an opportunity.



I love New York but there is something about Palm Springs…the valley, the architecture, the light…



I walk down the street and I see in images.



This is a blessing and a curse.









29

THE





RIVERAS

Taekwondo. Sewing. Drawing. Video Games. Reading.



Swimming. Playing. Sleeping. Toys. Bathhouse. Television. Running.



I am 6, I am 8, I am 10, I am don’t ask.



We are looking forward to school. Some of us more than others.



There is some fighting, but mostly there is laughing.









OWNERS: SAMSUNG 3D LED TV

We speak English, French, and Spanish. Not always in that order.



We are on vacation right now, but daddy is away on business and we miss him very much.



Nous sentons bénis pour avoir un famille si affectueux.









31

FREDRIK

I am a Site Manager working with Samsung Heavy Industry.



We are building drillships for use in the Arctic Circle—the first of their kind.









PARTNER: SAMSUNG HEAVY INDUSTRIES

I’m a Swede who is getting more and more accustomed to Korean culture…



our menus couldn’t be farther apart.



I value people who say what they mean, and who do what they say.



If you draw it, build it.



Being cheapest can be overrated, just as being the best can be underrated.









33

KYUNGMI N



RECIPIENT: COMPANION FROM SAMSUNG‘S GUIDE DOG PROGRAM

I’m a university student.



When I met Midam, I was afraid of dogs.



Then she came up and started jumping and licking me everywhere.



The experience was unexpected.



I am studying to become a teacher, and will soon graduate at the top of my class.



We have a strong bond. She knows what I need before I do.



And I can tell how she is feeling just by the sound of her tail against the floor…I know when she’s laughing.



I’m not sure what’s next, but I know Midam will be there,



and I can’t wait to find out.









35

you are:









productive

If Web 1.0 connected us, Web 2.0 is helping

us do and see more than ever before. Good

applications make our lives faster, richer, and

better. Samsung has forged relationships

with mobile content developers around the

world to create useful apps that are exclusive

to Samsung mobile devices.









37

nostalgic

You want to click, capture, and share the

moments that make life wonderful. Thankfully,

advancements in chip manufacturing have

made data storage an afterthought, and

Samsung is leading the charge. Low-power

chips, Flash-based drives, and other high

performance microtechnology allow consumers

to share stories with anyone in the world…no

matter how involved those stories may be.









social

How do you use your phone? Do you talk? Text? Chat?

Tweet? Surf? Shoot? Samsung allows for “all of the above.”

The Galaxy S puts everything in one sleek package, creating

a tool built for nearly every conceivable communication.

Android apps, augmented reality features, and a brilliant super

AMOLED screen make this phone the absolute epicenter

of social connections.









39

expectant

You no longer want to view motion pictures—

you want to experience them. Home theater

technology now allows for full immersion into

the story in ways unimaginable even 10 years

ago. Through an agreement with DreamWorks

Animations, Samsung has secured exclusive

3D versions of some of the company’s most

eye-popping films.

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fluid

Your life happens on the move, but too

often your most powerful computing

devices remain linked to points A, B, and C.

The Samsung Galaxy Tab is a capable

companion no matter where the day leads

you. With apps that streamline and enhance

your life, two cameras to capture it all.

And with unrivaled multimedia capability,

the Galaxy Tab keeps you in the flow.









43

urban

Across the world, people are returning to cities

and spurning sprawl. Part of the attraction is

a higher concentration of creativity and the power

of shared experiences. Samsung connects with

consumers through unique experiences like the

interactive LED installation in Hong Kong, where

individuals can publish personalized messages

from their mobile phones onto a digital canvas and

create memorable moments in real time.









45

com fan

petitive The beauty of competition lies not with the final

score, but with the discipline, character, and

hard work that sport instills in us all. Samsung

atical Being a fan means entering a meaningful

relationship—however strained—with

our favorite teams and athletes. Some

promotes the benefits of gamesmanship around of the most passionate affairs can be found

the world. School Olympics is a joint program in the sport of football: the world’s game.

with the Denmark Olympics Committee that Samsung is right there with you, acting

offers youth of all ages and ability the chance to as title sponsor and devoted fan of

show their stuff on a national stage. Chelsea Football Club.









47

dis tac

cern Information availability has transformed the way

we buy, with discerning consumers calling the tile You value immersive experiences, particularly

during a purchase decision. Marketing efforts like





ing

shots. Smart shoppers demand a smart shopping Samsung Mobile Unpacked and the Samsung

experience, and Samsung delivers with ideas like Mobile Live Roadshow give consumers the

the Smart Shop Display. This interactive technology opportunity to physically engage with the latest

invites consumers to understand and experience technology, creating opportunities to get up-close

the product virtually, giving you a wealth of insight and personal with the brand. The system also

well before your wallet appears. recognizes the way you interact and identifies the

most popular features, helping Samsung understand

you better and improve future products.





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expressive

Some things remain impervious to time. No matter how far

technology advances and our distractions multiply, literature

will endure as one our most beautiful and important forms

of communication. Codeveloped by Samsung in 2006, the

annual Tagore Literature Awards celebrate and promote

the very best literature in India, spanning essays, poetry,

autobiographies, and more.









51

You have deep experience and strong

ideas, and by helping others you enrich

yourself as well as those around you.

Across the world, Samsung provides

outlets for our innate sense of caring,

including the SDS IT Classroom, which

provides IT education to underserved

markets, and the Samsung Hope Project,

which supports areas of educational,

cultural, and social welfare.









2009

financial

highlights









g

enerous

Amounts in Billions



Net Sales*

Total Assets

Total Liabilities

Total Stockholders’ Equity

Net Income*

220,120.4

343,811.6

212,512.9

131,298.6

17,663.8

Won









* Won/U.S. Dollar yearly average exchange rate: 1,276.40/1$, Won/Euro: 1,774.35/1€

Dollars



172.5

294.5

182.0

112.5





Won/U.S. Dollar as of the end of December 31, 2009: 1,167.60/1$, Won/Euro: 1,674.28/1€

13.8

Euros



124.1

205.3

126.9

78.4

10.0









53

Net Total

Sales Assets

dollars in billions dollars in billions









174.2 173.4 172.5 302.9 294.5

158.9 280.8

140.9 252.5

233.8









2005 2006 2007 2008 2009 2005 2006 2007 2008 2009









55

Total Total

Liabilities Stockholders’ Equity

dollars in billions dollars in billions









192.7 112.5

181.7 182.0

162.0 99.1

153.0 90.5

80.8

72.2









2005 2006 2007 2008 2009 2005 2006 2007 2008 2009









57

Net

Income Employees

dollars in billions in thousands









13.9 13.8 276 275

12.9 254 263

229

10.7

9.4









2005 2006 2007 2008 2009 2005 2006 2007 2008 2009









59

we Samsung In the past year, by advancing sales and









are:

profits across all businesses, including TVs,

Electronics mobile handsets, memory chips, and LCDs,

Co., Ltd. we cemented a commanding position in our

major businesses and maintained stable profits.

Employees: 173,965 (As of June 30, 2010) In other business areas, including notebook

2009 Revenue: KRW 139 trillion computers, digital home appliances, printers,

(Consolidated basis) and System LSI, sales and profits also

Tel: 82-2-2255-0114 grew significantly.

www.samsung.com

In the memory semiconductor business, we

Despite the challenging market conditions in performed well above forecasts, reinforcing our

Electronics Industries 2009, we delivered the best sales performance leadership in the market. With our differentiated

Machinery & Heavy Industries in our forty-year history, achieving record sales technologies and cost competitiveness in LED

of KRW 139 trillion and operating income of panels, we achieved the highest profit margin

Chemical Industries KRW 11.6 trillion. We outperformed the market in the industry.

Financial Services and increased sales by an impressive 15

percent and operating income by a stunning When it comes to our core products, including

Other Affiliated Services 91 percent over 2008. We strengthened our mobile devices and TVs, we exceeded all

industry leadership in core businesses and records. In the mobile phone business, our new

The number of employees for all companies is as of enhanced our brand value. category lineups for touchscreen phones and

December 31, 2009 unless noted otherwise. smartphones proved successful. Our concerted

This year marks the start of our ten-year Vision focus on emerging markets also yielded

2020 corporate goal. In the next decade, outstanding results; we attained a worldwide

we will join the ranks of the top ten global market share of 20 percent. In the TV business,

companies by achieving USD 400 billion in we solidified our position in the LCD TV market

sales, becoming a top five global brand, and by releasing a full range of LED TVs and leading

securing our reputation as one of the ten most the 3D TV market.

respected companies worldwide. Company-

wide, we will build a content-rich business

structure that fosters innovation in hardware and

software. Building from our creative platform,

we will develop new businesses in health, the

environment, and renewable energy.









61

Samsung

SDI Co., Ltd.



Employees: 12,159

2009 Sales: USD 3,875.9 million

Tel: 82-31-8006-3100

Fax: 82-31-8006-3397

www.samsungsdi.com



When Samsung SDI decided to shift its core

“ We design in business to energy in 2010, it expanded its

accord with nature- investment in rechargeable batteries as well

as next-generation energy projects, injecting

both human and

USD 38.865 million into R&D and facilities. The

environmental.”

company is known for having the world’s best

cell and module efficiency and for developing

Jaehyung Kim

Senior Designer / technology with high capacity, safety, and

Design Group / Visual Display / reliability.

Samsung Electronics

In 2009, Samsung SDI ranked second in the

global lithium-ion battery market, with 21 percent

of the market, and in the plasma display panel

(PDP) market, with a 32 percent share.

“ My group is like a polar

Samsung SDI commercialized the energy SB LiMotive, a joint venture between Samsung bear-large, yet also agile,

storage device and launched a dedicated SDI and Germany’s Bosch, will supply batteries wise, and inventive.”

team to enter the high-capacity storage device for electric vehicles and hybrids. The company

business. This area has enormous potential. The will continue to invest in developing batteries Kyungwon Seo

high-capacity lithium-ion rechargeable batteries and systems for electric vehicles through 2020, Senior Engineer / Pack ESS Development Group /

will allow subways and elevators in high-rises and we expect this area to generate USD 10.2 Energy Business Division / Samsung SDI

to serve as small power generators, making the billion as we become a global leader in green

batteries essential to the smart grid. energy for automobiles.



Our PDP division focuses on differentiated,

efficient products, on-time supply, and increased

profits by expanding the lucrative 50-inch and

larger full high-definition market, developing

products like the ultraslim PDP.



Our dye sensitized solar cell (DSSC) is a

technology that generates electricity based on

the same mechanism as plant photosynthesis.

The DSSC, which creates distinctive day

lighting, is truly a new generation solar cell. We

are also developing transparent photovoltaic

modules incorporated into windows and doors

for integrated photovoltaic systems.



Samsung SDI is preparing the world for the

coming hydrogen economy, with key fuel cell

technologies that can be widely adopted by fuel

cell vehicles and vessels.









63

Samsung Established as a joint venture between Samsung As for the future, SCP’s preparation for

and Corning in 1995, Samsung Corning tomorrow is taking place every single day.

Corning Precision Precision Materials has consistently proven its SCP is living up to rigorous standards of both

Materials Co., Ltd. technological and supply capability that is at quality and service to not only meet customer

a world-class level. Taking advanced fusion satisfaction but also to fulfill its 2020 vision

Employees: 4,143 technology, originally developed by Corning, to statement, The Materials for Tomorrow.

2009 Sales: USD 4.25 billion a new level, SCP has helped Korean LCD panel Samsung Corning Precision Materials is ever

Tel: 82-2-2255-0777 makers become the global leaders of the LCD committed to growing as a leading inorganic

Fax: 82-2-2255-2739 panel industry that they are today. SCP products materials provider with newer, smarter, and

www.scp.samsung.com are found in the most preferred displays in greener products for the future.

the growing world of information technology,

Samsung Corning Precision Materials is a including LCD TVs, LCD monitors, notebook

leading manufacturer and provider of glass computers, and handheld devices.

substrates for advanced panels. Formerly

known as Samsung Corning Precision Glass, With production facilities in the two regions

the company changed its name on May 14, of Gumi and Cheonan, SCP has focused on

2010, to reflect its determination to develop producing LCD glass substrates. In 2007,

new businesses in the fields of specialty glass, however, SCP’s business scope was expanded

electronic materials, energy, and eco-friendly through a merger between SCP and the former

ceramic materials. Samsung Corning, a company with decades

of experience making CRT glass and other

critical components and materials for advanced

displays. Now the SCP is more competitive due

to the combination of our existing and our new

Samsung & Mechatronics Solution) division includes “ The battle cry of my high-value-added businesses.



Electro-Mechanics image sensor modules and precision motors. team is ‘Dream BIG and

Samsung Electro-Mechanics is a technology- Aim HIGH.’ ”

Co., Ltd. driven company and, through our Inside Edge

program, we are focusing on developing state- Jungsoo Lee

Employees: 19,861 of-the-art technology and parts. President /

2009 Sales: USD 4.35 billion Samsung Electro-Mechanics

(Consolidated basis) We plan to expand into promising new Philippines Corp. (SEMPHIL) TFT-LCD Glass Substrate

Tel: 82-31-210-5114 businesses such as energy industry,

Fax: 82-31-210-6363 biotechnology, electronic vehicles, and

www.sem.samsung.com ubiquitous sensor networks. Higher profit bases

are being established as we expand high-end

Samsung Electro-Mechanics, established products and enhance cost competitiveness.

in 1973 as a manufacturer of key electronic We have also invested in R&D resources and

components, has become the leading electronic built a global R&D network.

parts maker in Korea and a major global player,

with USD 4.35 billion in revenue. We introduced several industry-leading products

in 2009, including a small multilayer ceramic

Our company consists of four divisions. The capacitor with the world’s highest capacity; in-

LCR (Inductance Capacitance Resistance) mold antenna, a third-generation antenna; the

division includes multilayer ceramic chip world’s first 12-megapixel camera module with

capacitors and tantalum capacitors; the ACI 3X optical zoom; and an environmentally friendly

(Advanced Circuit Interconnection) division LED lighting system for ports.

includes high density interconnections and

IC (Integrated Circuit) substrates; the CDS In addition, our social contributions were

(Circuit Drive Solution) division includes digital recognized for outstanding performance with

tuners, network modules, power modules, the award of excellence and the management

and ubiquitous modules; and the OMS (Opto prize at the 15th Annual Samsung Volunteer

Service Awards.









65

Samsung In 1994, we implemented SAP for Samsung manufacturing, financial, chemical, medical, Samsung LED Under the company slogan ‘Light Up Your Samsung LED plans to expand its business

Electronics—the very first SAP implementation and other industries. Our current business for Imagination’, Samsung LED aims to be a global gradually from LED for LCD BLU to light

SDS Co., Ltd. in Korea. We also integrated more than 40 overseas customers is composed of six core tier 1 LED company by 2015. An expert in engines, automotive lighting, and more. Through

Employees: 3,687

Enterprise Resource Planning (ERP) systems offerings: Smart Infrastructure Engineering, 2009 Revenue: USD 4.27 million LED, the company secures advanced original this, it targets a record of USD 139.45 million in

Employees: 11,678 (1,824 overseas)

of Samsung Electronics around the globe Enterprise Application Services, Mobile (Excluding Q1 2009) technology and R&D technology for the entire sales revenue by 2020 with USD 63.15 million in

2009 Revenue: USD 3.2 billion

into one. Using our project experience, we Communication Services, e-Government, TEL: 82-31-300-7114 LED manufacturing process, from LED chips, accumulated investment by 2020.

Tel: 82-2-6484-1354

provided governments and businesses at ICT Infrastructure, and Business Process FAX: 82-31-300-7034 packages, modules, to light engines.

Fax: 82-2-6484-1357

home and abroad with integrated ICT services. Outsourcing. www.samsungled.com

www.sds.samsung.com

Our overseas success stories include an In June of last year, Samsung LED created

e-government system for Japan and Southeast Samsung SDS is committed to being a leading Samsung LED, established in April 2009, is a specialized system with offices in Suwon,

In 1985, Samsung Group executed an

Asia and a project for the railroad in China. Our ICT service partner, providing premier ICT a leader in the LED industry. The youngest Giheung in Korea and Tianjin in China. It entered

unprecedented strategic plan to merge

global management system has been in place services to customers around the world. As an enterprise within the Samsung Group, it is one the U.S. LED market by establishing a global

disparate businesses and Information

since SDS America was established in 1997. intelligent convergence solution provider with of the new businesses that Samsung Group is sales branch in July 2010.

and Communications Technology (ICT)

proven capabilities, Samsung SDS can help fostering as it develops its vision for the future.

infrastructures into a single organization called

Today, we are a dynamic global operation. customers achieve market leadership, improve Major products of Samsung LED include LED

Samsung SDS. Since then, Samsung SDS

We have shown an average annual growth rate transparency, enhance the services they create, packages, LED for LCD BLU (Back Light Unit)

has led the ICT industry in Korea and provided

of 10 percent over the past four years. Our raise the reliability of operating systems, and which supports the success of LED TVs, LED

premier ICT services to clients around the world.

market share is number one in Korea, and we increase business performance. modules, environmentally friendly LED light

are the third largest ICT service company in the engines such as Flat Panel and Down Light, and

Asia-Pacific region. automotive lighting such as head lamps and

RCL (Rear Combination Lamp).

Samsung SDS has a broad portfolio of

service offerings, including consulting, network

and system integration, BPO, ICT infrastructure,

and ICT outsourcing in the areas of public,









67

Samsung Samsung Mobile Display was conceived to take Bringing together Samsung’s cutting-edge

the mobile display business over from Samsung technological capabilities in LCD and AMOLED,

Mobile Display Electronics and Samsung SDI, with plans to Samsung Mobile Display is committed to

Co., Ltd. foster the developing AMOLED business— providing a comprehensive range of display

a new generation of display technology. solutions including AMOLED, TFT-LCD, and

Employees: 5,381

TSP in one convenient channel. We currently

2009 Sales: USD 2,726 million Samsung Mobile Display owns state-of-the- manufacture and sell approximately 5 million

Tel: 82-41-623-3114 art technology in the most advanced display diverse modules and panels annually, leading

www.samsungsmd.com formats, including AMOLED displays. the world market. We produce and sell more

than 22 million AMOLED units with 98% market

Samsung Mobile Display Co., Ltd. was Samsung has been contributing to the small share around the world.

launched in January 2009 as a world-class and medium LCD industry since 1984, with

company in next-generation displays, the China Dongguan LCD factory beginning As a total solution provider, Samsung Mobile

and is poised to become a future growth operation in 1998. This was followed by the Display is striving to brighten the future with

engine for Samsung. release of the Color STN display in April 2001, next-generation technologies such as foldable,

which captured the top share of the mobile flexible, and transparent displays.

Backed by world-leading technology in display market in 2002. We have started

cutting-edge display, we have three domestic AMOLED business since 2001.

manufacturing bases, including Cheonan,

Giheung, and Busan, and two overseas In development of AMOLED displays, Samsung

manufacturing bases, Tianjin and Dongguan succeeded in developing a 4.1-inch QVGA

in China. In addition, we constructed eight display in May 2005, a 4.3 inch WQVGA display

overseas sales networks in the U.S., Japan, in January 2006, the 3-D display in June 2006,

Germany, Great Britain, and elsewhere. a 31-inch display, which is the world’s biggest

in December 2007, and the world’s first 40-inch

display in October 2008. In addition, we mass-

produced the world’s first AMOLED displays in

September 2007, thus demonstrating that we

own the world’s most advanced technology in

the next-generation display industry.









“ Our team’s role is

to pioneer what’s never

been challenged.”

Dongun Jin

Principal Engineer / OLED Development

Department / Samsung Mobile Display









69

Drillship

Samsung SHI designs, engineers, and builds a “ My team is like Since 1974, SHI has attracted orders for 855 Advanced technology continues to drive our

Heavy Industries broad line of workhorse ships, ranging from a family, each looking ships from worldwide shippers. In 2005, SHI success. SHI leads the market in LNG carriers,

arctic shuttle tankers and liquefied natural after the other during implemented a zero-tolerance policy to ensure with a 33 percent global market share.

Co., Ltd. gas (LNG) carriers to ferries and super-sized quality and, since then, we have delivered 210

challenging times.”

container ships, as well as their navigational defect-free ships, a record unmatched by other In November 2009, we completed an

Employees: 12,623 and control components. global shipbuilders. eco-friendly LNG-SRV (LNG Shuttle and

2009 Revenue: USD 10.3 billion Gordon McSkimming

General Manager / Regasification Vessel). The LNG-SRV can

Tel: 82-2-3458-7000 In addition, we build oil and gas exploration/ Offshore Commissioning Department / As deep sea and arctic areas continue to be regasify onboard and deliver directly to port

Fax: 82-2-3458-6298 production vessels and rigs, from drillships to Samsung Heavy Industries developed, oil exploitation technology also without polluting seawater or disrupting

www.shi.samsung.co.kr semisubmersible rigs and offshore platforms. advances. With a 63 percent share of the sea mammals. Such success in high-end

We are the global leader in several specialty global drillship market, SHI is the industry’s specialty shipbuilding has generated worldwide

Founded in 1974, the Samsung Heavy areas, including drillships, LNG carriers, and undisputed leader. recognition for SHI and underscores our

Industries (SHI) main shipyard is located supersized container ships. commitment to green policies.

on the Island of Geoje, off the southern coast

SHI is also the only shipyard that has

of Korea. The ultra-modern Geoje shipyard

continuously won orders for LNG-FPSOs

boasts three dry docks and three floating

(Liquified Natural Gas-Floating Production

docks, all supported by an integrated and

Storage Offloading), which produce, liquefy, and

automated production system that ensures

store LNG while still at sea.

defect-free vessels.









71

Samsung Samsung Total operates a large petrochemical “ Our priority is that our At the same time, preservation of the natural

Total complex, consisting of 13 separate plants, in plant be a workplace environment and implementation of safety

Daesan, in Korea’s Chungnam Province. Output without incident, disease, standards at the workplace are our highest

Petrochemicals ranges from olefins to polyolefins (polypropylene, priorities. Intensive measures have been taken

Co., Ltd. and pollution.”

polyethylene, etc.), base petrochemicals (styrene to meet environmental safety regulations

monomer, paraxylene, etc.), energy products and to make employees fully aware of

Jounghown Sul

Employees: 1,000 (LPG, jet-fuel, gasoline, etc.), byproduct fuels, environmental protection and safety issues.

Associate /

2009 Revenue: USD 3.7 billion solvents, and other downstream petrochemicals Environment & Safety Team / We have also created an eco-friendly park in

Tel: 82-2-3415-9341~3 used in everyday life. Samsung Total Petrochemicals our petrochemical complex in Daesan, which

Fax: 82-2-3415-9350 is home to many animals and plants, including

www.samsungtotal.com Based on our current petrochemical businesses, pine trees, wild ducks, carp, and raccoons.

we will enhance our energy business, including

Introduced as Samsung General Chemicals LPG. We completed Korea’s largest LPG tank

in 1988, Samsung Total Petrochemicals was in May 2010 and entered the LPG import and

established in August 2003 as a joint venture sales business. Since August, we are on target

between Samsung and Total Group, a French to produce 350,000 tons of jet-fuel and 100,000

global energy and chemical company. tons of gasoline annually, to become an energy

and chemical powerhouse.









Samsung Samsung Petrochemical has grown as a a global chemical and energy enterprise,

global PTA manufacturer by producing the adding two new businesses: manufacturing

Petrochemical world’s largest output of PTA—1.8 million tons processes and technologies consulting in the

Co., Ltd. a year. Also, our innovations in management petrochemical sector, and biomass-based

and differentiated customer service, aimed at business in the environment-friendly sector.

Employees: 300 developing our company from a B2B to B2C We have established a center in each area for

2009 Revenue: USD 1.8 billion business, have been recognized by major research and development.

Tel: 82-2-2255-0326 management consulting institutions in Korea

Fax: 82-2-755-7564 and abroad. Building on our experience in The company embodies a new corporate

www.samsungspc.com management, we have developed into a PTA culture focusing on challenge, creativity and

solution provider in the development of new PTA trust—and our employees have joined together

Established in 1974, Samsung Petrochemical manufacturing processes and related products. to share and promote this vision. Our thirty

has been a partner in the Korean petrochemical years have been characterized by challenges

industry from the start. In 1980, we completed In 2007, Samsung acquired the shares of its and innovations. As a result, we have grown

construction of the country’s first 100,000-ton former joint venture company, creating an as a global PTA manufacturer. Today we are

purified terephthalic acid (PTA) manufacturing opportunity for business expansion. Samsung preparing to step up to an even higher position

plant. By localizing the production of PTA, a raw Petrochemical announced its vision of creating as a global chemical and energy enterprise.

material used in the polyester fiber business,

we provided a breakthrough opportunity for

the development of Korea’s key industries

and acted as a driving force in the country’s

economic growth.

73

Samsung Annual production capacity of Mecellose® Samsung Samsung Our state-of-the-art security systems are built Building on its expertise in gas turbine engine

increased from 25,000 tons to 27,800 tons, and on world-class equipment including surveillance technology and precision mechanics, Samsung

Fine Chemicals we opened our Frankfurt office to strengthen

BP Chemicals Techwin cameras, digital video recorders (DVRs), and Techwin is also creating next-generation

Co., Ltd. the competitiveness of Mecellose® in the

Co., Ltd. Co., Ltd. network control systems. We provide a full range energy equipment for use in naval architecture,

European market. In 2009, we expanded the of specialized security solutions, such as video ocean engineering and in factories. We are

Employees: 943 Employees: 189 Number of Employees: 4,833 surveillance capable of recording, searching, developing LNG carriers, gas compressors for

scope of applications of AnyCoat®, not only as

2009 Sales: KRW 1.04 trillion 2009 Revenue: USD 260 million (As of May 31, 2010) detecting, and tracking, plus security cameras floating production storage and offloading, air

a coating material for pharmaceutical capsules

Tel: 82-2-2255-0700 Tel: 82-2-2255-0900 2009 Total Sales: KRW 2.643 trillion in streets, buildings, and large-scale industrial supply devices for fuel cells, and a gas turbine

and pills, but also as an additive for foods. In the

Fax: 82-2-2255-0749 Fax: 82-2-2255-0996 Tel: 82-70-7147-7000 facilities. The next step will be unmanned cogeneration system.

ECM division, our company added additional

www.sfc.samsung.co.kr www.samsungbp.co.kr Fax: 82-31-8018-3702 surveillance and access restriction that

process lines for BTP® (a raw material for

www.samsungtechwin.com combine our precision mechanics and imaging Samsung Techwin’s Biotechnology sector

Multi Layer Ceramic Capacitor, MLCC), TMAC

Samsung Fine Chemicals makes electronic Samsung BP Chemicals, a joint venture of technologies with intelligent identification is dedicated to developing in vitro molecular

(a raw material used in TMAH, a chemical

chemical materials (ECMs), fine chemicals, and Samsung and BP Chemicals, is one of the Since entering the aircraft engine and film systems and sensor systems that “read” diagnostic instruments and reagents that will aid

solution for semiconductors and LCD), and

general chemicals used in a variety of industries. world’s leading producers of value-added camera businesses in 1977, Samsung Techwin biometrics such as fingerprints, irises, veins, and in identifying pathogens, such as the hepatitis

liquid crystal polymer (SELCION®) to strengthen

Established in 1964, we began as the world’s fine chemicals products such as acetic acid has played a pivotal role in the domestic faces. With technology for security, industrial, and AIDS virus, by detecting their DNA or RNA.

our competitiveness in the global market. The

largest manufacturer of urea fertilizer and later and hydrogen. We produce 470,000 tons of precision machinery industry, expanding its medical, and military use, we provide a one-stop In addition, mutations of DNA can be analyzed

General Chemical division also contributed

expanded into high-value-added products, acetic acid annually, which is used directly and business into electrical parts assembling security solution. by these diagnostic kits to classify types of

to our annual growth in 2009 by continuing

including Mecellose®, a chemical stabilizer, indirectly as a raw material in producing fine equipment, semiconductor components, mobile pathogens for further clinical treatments.

to produce chemicals that are used as raw

emulsifier, and enhancer for adhesion used chemicals such as vinyl acetate monomer (VAM) phone cameras, and self-propelled howitzers. Pursuing cutting-edge scientific and unmanned

materials at our Fine Chemicals and ECM

in a variety of materials; caustic soda, a raw and purified terephthalic acid (PTA), as well projects, Samsung Techwin is working on the With its steady flow of cutting-edge technologies

divisions.

material for basic chemical products such as as solvents, pigments, dyes, and aromatics. Today, Samsung Techwin stays ahead of development of robot solutions, utilizing a range over the past three decades, Samsung Techwin

detergent and whitening agents; and AnyCoat®, We are Korea’s only producer of acetic acid. the curve with its vision, Being a Leader In of technologies, such as high-performance works tirelessly to provide its customers with

Since launching in 1964, Samsung Fine

a pharmaceutical coating material. Since being established in 1989, Samsung Next-Generation Intelligent Robot and Energy cameras, groundbreaking robot technology, greater safety and convenience. We look

Chemicals has had outstanding success,

BP has steadily grown into a global company Systems. Through constant innovation, the and various applications. The company hopes forward to earning their trust for years to come.

and today we are a top-tier fine chemicals

Since 2000, we have dedicated major efforts whose best-in-class performance has been company leads the security, defense, and to realize its intelligent robot technologies for

company. We continue to invest our effort and

to developing next-generation ECMs such as achieved through innovative activities and total semiconductor industries. security, industrial, medical, and military use.

concentration to secure the best technology,

those used in the semiconductor and LCD productivity maintenance (TPM) programs.

achieve world-class quality, and maintain the

industry, cutting-edge super-engineering plastic greatest efficiency.

materials, and color laser printer toner. In 2009, In 2009, we sustained an operation rate (plant

we completed our plant for polymerized color reliability) of 99 percent and worked to reduce

toner and prepared for the commercial launch of production costs through various efforts, such

the product. as developing alternative energy (raw material)

resources.

In 2009, we achieved KRW 1.04 trillion in

sales and KRW 86.7 billion in net profit from In addition, we have improved our CO2 SNP-3370

the growth of our higher-value-added fine production process, a key part in acetic acid

chemicals, including Mecellose®, AnyCoat®, manufacturing. Through constant innovation,

and ECMs. we strive to be the most competitive acetic acid

manufacturer in the world.



The safety of our employees and the protection

of the environment are of paramount importance.

We are committed to producing the most

competitive products in a secure and safe

environment, in accordance with Samsung BP

health and safety policies.









75

Samsung Samsung Our customers are the key to our success, In the overseas market, the company operates

and we work constantly to develop new three subsidiaries, five branches, and seven

Life Insurance Fire & Marine insurance products; to train our risk consultants offices in foreign countries. Our new local

Co., Ltd. Insurance Co., Ltd. for professional service; and to provide fast, subsidiary in China is the first independent

accurate indemnity services. Implementing foreign insurance company in that country, and

Employees: 6,377 Employees: 5,223 accident prevention activities with our internal we have also laid the groundwork for advancing

2009 Sales: KRW 25.7 trillion FY 09 Revenue: USD 9,292 million research resources, the Samsung Traffic Safety in Asian emerging markets including China,

Tel: 82-2-1588-3114 Tel: 82-2-1588-5114 Research Institute and the Samsung Loss Vietnam and Indonesia.

Fax: 82-2-751-6165 Fax: 82-2-758-4320 Control Center, is another critical part of our

www.samsunglife.com www.samsungfire.com effort to improve customer satisfaction. Samsung Fire & Marine Insurance has

successfully built a respected reputation as

Samsung Life Insurance, a Fortune Global Samsung Fire & Marine Insurance is leading Samsung Fire & Marine Insurance was the a total risk solution partner providing risk

500 company, is South Korea’s largest and the Korean non-life insurance industry and first in Korea to create insurance product management, financial services, and creative

most prominent insurer. Its headquarters are spearheading global markets with creative brands. Today, Anycar is the leading car ways to manage customers’ risk based on

situated across from Namdaemun, a historic business innovation, while our passion and insurance brand. We were the first domestic a customer-driven approach. Our employees

gate located in the heart of Seoul, South commitment to our core values still remain as automotive insurance company to offer a are dedicated to building our company with

Korea. Principal products include life and health our top priorities. dispatch service to actual accident scenes, ethical business practices and motivated by

insurance, annuities and other financial services. and we now proudly offer the industry’s first customer satisfaction and social contributions.

Our consistent achievement of superior results 24/7 Roadside Assistance Program with

Founded in 1957, the company quickly in profitability, financial soundness, and Weekend Repair Service.

grew and attained a number one position impressive customer satisfaction are

after 18 months in operation; in 1963, it was unparalleled in the industry. Our new brand

incorporated under Samsung Group. Since slogan, “think NEXT,” emphasizes our spirit of

then, Samsung Life Insurance has maintained innovation and strengthens our brand identity.

its market leadership in the industry through

product innovation, marketing and distribution.



In 1986, the company opened representative

offices in New York and Tokyo. It has also

expanded in overseas operation through a joint

venture in Thailand in 1997 and China in 2005.

In 2006, the company became the first life

insurance company in South Korea to achieve

KRW 100 trillion in assets. On May 12, 2010,

Samsung Life Insurance went public in the

largest IPO in South Korea’s history.



The Samsung Life brand, the most valuable

Samsung of convergence by offering alternatives such Samsung Card has been awarded the Korea

as cardless payment services that push the Service Award for five years, has ranked number

in Korea’s financial services industry, is Card Co., Ltd. boundaries of traditional credit card payments. one in the Korean Customer Satisfaction Index

synonymous with trust, reliability and stability. for six consecutive years, and received prime

In 2006, we repositioned our brand with four Employees: 3,478

We strive to build win-win partnerships with our minister’s special citation at the fourteenth

promises that sum up the essence of our work: 2009 Revenue: KRW 2.7 trillion

network of 2.3 million merchants. As partners Consumer Rights Day.

trust, expertise, benefits, consumer focus. Trust Tel: 82-2-1588-8700

for growth, we offer marketing consulting

symbolizes a promise that the company will be Fax: 82-2-2172-7738

services such as the Oasis Program, which Our social responsibility activities, including the

there in times of need. Expertise is a promise www.samsungcard.com

gives merchants customer insights and industry Green Shoots campaign, uphold our corporate

to use our knowledge to meet the needs of spending trend reports that help them connect values and allow us to give back to society.

consumers at every life stage. Benefits are a Founded in 1988, Samsung Card is the

with customers and increase sales.

promise to provide a wide range of superior only listed monoline credit card company

This year, we unveiled Vision 2015 with the

services that put consumers at ease. Consumer in Korea. Through the years, we have

To drive shareholder value, we have optimized motto Best Partner for Better Life. Our vision

focus is a promise to maintain relationships established ourselves as the industry leader,

our business portfolio to maximize profit, is to realize balanced growth in four business

with consumers and to listen to their needs. pioneering new areas to direct the future of

cultivate industry-leading asset quality areas—card financial services, life care services,

Today, we are proud that consumers trust the financial services.

management capabilities, and refine our marketing services and overseas business. By

Samsung Life brand above all others in the financial management system. Our strong shifting our focus from traditional credit card

insurance industry. Samsung Card serves our 9.6 million

compliance system and ethics management business to financial marketing services, we aim

individual and 420,000 corporate customers

policy ensures integrity. to provide unsurpassed value to our members,

with comprehensive life-stage analyses and

merchants, shareholders, and employees.

market research. We are leading the new era





77

“ We provide two Samsung In our wealth management business, we

complimentary assets Securities have established a private banking-centered

for clients: opportunity system based on high-quality financial

Co., Ltd. consulting and differentiated service provided

and protection.”

by a team of highly talented and committed

Employees: 2,861 private bankers. We offer customized financial

Buwon Chung 2009 Net Revenue: USD 792 million

Senior Associate / PB, SNI GFC Branch / solutions based on a unique service model.

Tel: 82-2-2020-8000 In the institutional arena, we maintain a strong

UHNW Business Unit /

Samsung Securities Fax: 82-2-2020-8097 presence by leveraging our competitive edge

www.samsungfn.com in M&A, IPO, structured finance, and foreign

institutional brokerage.

Samsung Securities is a full-service investment

bank with a focus on wealth management and We are honing our capabilities to emerge as

investment banking. We are at the forefront of a leader in the global financial services field,

Korea’s financial market, offering a full spectrum satisfying the financial and investment needs of

of services and products that include brokerage customers worldwide and achieving our vision

services for stocks, futures, and options; of becoming a global top-ten financial firm.

underwriting and advisory services; mergers

and acquisitions; sales of beneficiary certificates

and mutual funds; sales of other financial

products, including OTC derivatives products

such as ELS and warrants; and trading and

principal investment.

We have an extensive business network with

95 local branches, overseas subsidiaries, and

offices in Hong Kong, London, New York,

Tokyo, and Shanghai. Our vast infrastructure,

combined with high-caliber human resources,

provides a solid framework for delivering quality

financial services to the needs of individual and

institutional clients.









Samsung Asset Our market-beating performance is driven by In recognition of our distinguished asset

a value investment philosophy that prioritizes management performance, Samsung Assets

Management risk management over returns. This strategy is received the Best Fund Award, the Grand Prize

Co., Ltd. based on rigorous research by Korea’s largest at the Korea Funds, given by the Maeil Business

and most skilled team and the unsurpassed Newspaper in 2008. We also won the Best

Employees: 240 expertise of our fund managers. Asset Management in Capital Market Prize

2009 Revenue: USD 92.3 million awarded by the Herald Business Newspaper

(As of March 2010) With our proven investment knowledge in 2009.

Tel: 82-2-3774-7600 and high-quality process control, we were

Fax: 82-2-3774-7633 designated for the third time as the lead fund

www.samsungfund.com manager for the Government Investment Poll

for Korean Public Funds by the Ministry of

Samsung Asset Management (Samsung Asset) Strategy and Finance. We also lead the market

is the top asset management company in and continue to increase market share over

Korea, managing USD 83.7 billion in assets recent years. But last year, our assets under

as of March 2010. We provide investment management decreased by USD 13.2 billion

trust and mutual fund management to retail (measured from March 2009 to March 2010)

and institutional clients. We are also the sole because of challenging market circumstances.

manager of the Asian Bond Fund, an investment We recorded USD 92.3 million in sales and

vehicle created by eight Asian central banks for USD 27.7 million in profit before tax, despite a

investment in the Asian bond market. substantial increase in costs associated with

expansions in staff and overseas investment.

79

Samsung Venture In 2004, we began to expand overseas by Samsung Samsung C&T Trading & Investment Group and direct-investment operations in steel,

establishing our U.S. office in San Jose, works in energy/environment, natural resources electronics and chemicals, as well as a

Investment Corporation California. In 2010, we further expanded our

C&T Corporation and industrial materials through 91 overseas wide range of other businesses, including

global presence by opening offices in the U.K. operational bases. In the fields of energy and apparel and IT.

Employees: 32 Employees: 7,265

and Japan. This allows a rapid and intimate the environment, projects focus on photovoltaic

2009 Revenue: USD 11.2 million 2009 Revenue: USD 9.31 billion

channel between Samsung and the local energy, wind power, bio-energy and other In the future, we will reinforce our core

Tel: 82-2-2255-0299 Tel: 82-2-2145-2114

venture capital community. Our Silicon Valley renewable energy sources, as well as promising competencies, such as finance, logistics,

Fax: 82-2-2255-0288 Fax: 82-2-2145-3114

office boasts a strong network with top tier areas such as water desalination. marketing, IT, risk management, and M&A.

www.samsungventures.com www.samsungcnt.com

venture capital firms and is widely recognized as We will also capitalize on our major strength

www.samsungventure.co.kr

a leading corporate venture capital firm. In the In natural resources, we are conducting of “Comprehensive Business Power,”

Founded in 1938, Samsung C&T is the

past five years, more than half of our invested exploration, development and production with an aim to enhancing and diversifying

Samsung Venture Investment Corporation original Samsung. The company has

companies were overseas. activities in ten oil and gas fields, and are our existing trading capabilities and further

(SVIC) is the corporate venture capital arm developed alongside the astonishing growth

also active in gas distribution. In industrial expanding our business lines.

of Samsung Group. We focus on sourcing of the Korean economy. Designated in

SVIC’s seasoned venture capital professionals materials, we are engaged in trading

strategic investment opportunities for the 1975 as Korea’s first general trading company,

have years of expertise in deal structuring and

Samsung Group, with dedicated venture Samsung C&T conducts complex trading

risk management. Our work has provided

investment professionals covering key and investment operations. Following our

strategic and financially leveraged benefits to our

technology areas across the globe. 1995 merger with Samsung E&C, our world- Burj Khalifa

limited partners.

class enterprise now has two branches—

Established in October 1999, SVIC has Engineering & Construction Group and

Our win-win strategy for both Samsung

USD 416 million under management, and we Trading & Investment Group.

and the venture community make SVIC a

have made 368 equity investments globally as

key link between innovation centers and

of December 2009, delivering both strategic and Samsung C&T Engineering & Construction

Samsung Group.

financial returns. Group provides clients with peerless

products and services in core product areas:

Our investment strategy closely aligns with the skyscrapers, high-tech factory facilities, roads

Samsung Group’s major technology initiatives. and bridges, harbors, power plants and

We invest in components (semiconductors, residential complexes—all areas that symbolize

sensors, etc.), digital media (consumer state-of-the-art construction technology.

electronics, mobile software, etc.), display

technologies, clean technology (solar, LED, Always at the forefront of the industry, we

battery, etc.), and biotech companies. currently play a leading role in constructing

several of the world’s largest building projects,

SVIC’s corporate venture investment activities such as Malaysia’s Petronas Twin Tower and

provide Samsung affiliates with access to the Burj Khalifa in the United Arab Emirates.

innovative technologies around the world in

order to maintain leadership in the marketplace In the future, we plan to strengthen our

and to incubate new business opportunities. business by expanding our capabilities in

Also, we guide our portfolio companies to project planning, architectural engineering

appropriate Samsung business units and help and product design.

establish partnerships and collaborations.









81

Samsung Samsung Engineering excels in lump-sum Our financial results are outstanding. In 2009, Cheil Industries Inc.

turnkey projects mobilizing world-class revenue jumped by 26 percent, to KRW 4.04

Engineering engineers, and today we are executing trillion, and operating profit by 82 percent, to

Co., Ltd. megaprojects to create plants within KRW 325 billion. The target for 2010 is KRW 11

Employees: 3,299

2009 Revenue: USD 3.3 billion

Hydrocarbon, such as Refinery, Gas, and trillion in orders and KRW 5 trillion in revenue. Tel: 82-31-596-3114

Employees: 4,680 Petrochemical, and Industrial & Infrastructure, Our stellar showing is directly attributable to our Fax: 82-31-596-3088

2009 Revenue: KRW 4,035 billion including Power, Metallurgy, and Water seamless project management; this year we met www.cii.samsung.com

Tel: 82-2-3458-3000 Treatment, around the world. all contracted schedules without a single delay,

Fax: 82-2-3458-3339

and some even ahead of schedule. The trust of Since our establishment as the parent company

www.samsungengineering.com Currently the company is working with the our clients has translated into continuous growth of Samsung in 1954, Cheil Industries has been a

largest national oil corporations in the Middle for our company. major force in the development of Korea’s textile

Established as Korea’s first engineering East, including Saudi Arabia and the United

company in 1970, Samsung Engineering has industry. Since the 1980s, when we launched

Arab Emirates, and is a reputable name in Samsung Engineering aims to become a world our fashion business, we have expanded into a

built its experience and expertise with more than Southeast Asia, Latin America, and India. In leader among comprehensive engineering number of different sectors, including chemicals

1,700 projects over the past four decades. We 2009, Samsung Engineering entered the African providers, achieving USD 30 billion in order in the 1990s and electronic chemical materials

are dedicated to engineering, delivering the full market with a USD 26 billion contract to build a intakes and USD 20 billion in revenue in the next (ECM) in the twenty-first century.

spectrum of services from feasibility studies, refinery plant in Algeria. five years. To meet this goal, we plan to expand

design, procurement, and construction to

our business to cover the entire hydrocarbon Our current success can be ascribed to our

pre-commissioning. With our excellent project

plant industry, and to grow our business in non- enterprising spirit, continued innovation, and

execution skills, Samsung Engineering is a

hydrocarbon plants. inspired vision, which enable the company to

leader in the high-value-added plant market.

move beyond short-term success. In 2007, we

overcame unfavorable business circumstances

by consistently focusing on our vision of

becoming a Creative Designer of the Future.

As a result, we reaped handsome dividends

while building sustainable growth.



We will continue to roll out innovative products

and technical processes by fostering a creative

corporate culture that supports the company’s

aim to become a leading global corporation.

Our chemical business will lay the foundation

for growth by solidifying our regional production

footholds, overseas marketing, and localization

strategies. At the same time, we will strive

to secure more innovative material-based

“ My team is like an eagle, technologies such as nano and next-generation

soaring higher and looking flame-resistant products.

wider than others.”

In the ECM business, we are working to secure

Sungan Choi a global competitive edge in semiconductor

Vice President / materials by introducing differentiated product

Project Director for the Skikda Refinery Project

lines that create new markets, rather than

in Algeria / Samsung Engineering

simply responding to market changes. While

developing next-generation polarizing films,

we will also introduce numerous display

material products, building an infrastructure

TOC (Transparent Opaque Color) Resin

for sustainable growth. In fashion, we plan to

enhance the profitability of our mainstay brands,

such as Beanpole and Galaxy, while fostering

strategic businesses and developing new items

that reinforce brand competitiveness. Through

brand marketing and strengthened distribution

channels, we are laying the groundwork for a

global business platform.







83

Samsung most popular theme park, and Caribbean Bay golf courses that are both challenging and Hotel Shilla Hotel Shilla is also a world-class hospitality

was ranked as the fifth most popular water environmentally friendly. We build high-tech company with hotels in Seoul and Jeju. As a

Everland Inc. park in the world by the Theme Entertainment industrial plants and remodel buildings to give

Co., Ltd. member of the Leading Hotels of the World

Association. Recently, we opened two large- new life to old spaces. And we help prepare for group, we are confident that our properties

Employees: 4,117 Employees: 1,752

scale attractions: T-Express at the Everland, all conceivable man-made and natural disasters are on a par with the most luxurious hotels

2009 Revenue: USD 1.42 billion 2009 Sales: USD 950 million

the steepest wooden roller coaster in the to protect lives and property. in the world. We offer comfort, convenience,

Tel: 82-31-320-5000 Tel: 82-2-2233-3131

world, and Wild River, a pirate-themed park and luxury to our customers through creative

Fax: 82-31-320-8549 Fax: 82-2-2233-5073

at Caribbean Bay. We also operate four of Our experience in managing properties innovations and world-class attention to detail.

www.samsungeverland.com www.shilla.net

Korea’s most prestigious golf clubs—Anyang has made us experts in energy efficiency.

Benest, Gapyeong Benest, Ansung Benest, and We continue to meet emerging business The Shilla Seoul is the preferred lodging for

Samsung Everland has been Korea’s leading Hotel Shilla, Korea’s premier travel retailer and

Dongrae Benest. opportunities in fuel cells, heat pumps, and royalty, heads of state, dignitaries, celebrities,

leisure and hospitality operation company since hospitality provider, has been serving discerning

clean development mechanism (CDM) projects, and business leaders. It is recognized around

1963. We cover a broad range of businesses, customers with fine hotels and duty-free

Samsung Everland creates enjoyable dining enabling us to provide our customers with the world for its impressive facilities, impeccable

including resort operation, catering and food shopping since 1979.

experiences through specialized food service, state-of-the-art solutions that maximize the service, and time-honored tradition of hospitality.

services, building assets management, energy,

foodstuff distribution, and concession value of their properties.

golf course operation and management, Hotel Shilla’s duty-free stores, in Seoul at

businesses. With scientific menu evaluation The Shilla Jeju opened in 1990. As Korea’s

environmental development, and landscape Incheon International Airport and in Jeju, carry

and screening, as well as stringent distribution first luxury resort, it has been at the forefront

architecture management. more than 300 world-famous luxury brands

management, the Welstory brand is among the of Korea’s tourism and conference boom and

in boutique items, fashion, jewelry, cosmetics,

best in the business. remains the area’s most prestigious destination

Our Everland Resort, Korea’s premier resort watches, and more. It also offers even more

for VIPs from around the world. The Shilla Jeju

complex, includes the Everland theme park, convenient shopping through its online duty-

At Samsung Everland, we bring people and has an ongoing cultural and entertainment

Caribbean Bay water park, Glen Ross Golf free shop. A large guest lounge on the roof of

nature into harmony. We restore damaged program for patrons, along with a renowned

Club, and Homebridge vacation condos. In the Seoul shop offers a more refined shopping

ecosystems. We create landscapes that concierge service and a complete travel service

2010, Everland was identified as the tenth space, and we regularly host cultural events.

relax and stimulate the senses. We design for everything from flight reservations to rental

Our free valet service is an industry first, starting

car reservations.

a trend toward differentiated service.



For our outstanding customer service and

innovative distribution, we won the Presidential

Award in Korea’s Retail Award Ceremony, the

first duty-free company to be honored.









“ We have the

perseverance of

a bull and the

eyes of a tiger.”

Seunghoon Lee

Manager / Business Strategy

and Planning Team /

Samsung Everland









85

Cheil Starting in 2008, Cheil Worldwide has S1 Corporation In addition, we have advanced into the Samsung Samsung Medical Center completed world-

made several acquisitions of top global health care business with AED, a device that record numbers of operations at a single

Worldwide agencies, including Beattie McGuinness Bungay normalizes the contraction and relaxation of

Medical Center institution. The facility also treated more than

Employees: 4,961

(2008), The Barbarian Group (2009), and 2009 Revenue: USD 577 million the heart using electric shock when the 9,000 outpatients a day in December 2009.

Employees: 1,476 Employees: 6,500

Herezie (2010). Tel: 82-2-1588-3112 heartbeat is abnormal.

2009 Consolidated Gross Profit: Tel: 82-2-3410-2114

Fax: 82-2-2131-8189 In cooperation with the Mayo Clinic, the SMC’s

USD 284 million Fax: 82-2-3410-3284

Some recent highlights in our global marketing www.s1.co.kr S1 is also accelerating the development of Cardiac and Vascular Center opened a new

Tel: 82-2-3780-2114 www.smc.or.kr

portfolio include planning and executing the advanced security technology by focusing Cardiac and Vascular Imaging Center. The

Fax: 82-2-3780-3114 (2222)

2002 FIFA World Cup Opening Ceremony; S1 is the most advanced security corporation on fusion and compound security solutions, imaging center is the first Asian site for several

www.cheil.com Since opening in August 2008, Samsung

signing Samsung as an official sponsor for the in Korea, with more than 50 percent of the information protection, and fire and disaster pieces of state-of-the-art equipment.

Medical Center (SMC) has been one of Korea’s

English Premier League’s Chelsea Football domestic market share. It has created a trusting prevention systems.

Cheil Worldwide is a full-service global marketing leading medical organizations. We operate

Club; participation at the 2005 APEC Summit in relationship with clients through continuous Kangbuk Samsung Hospital prepared for

communications group offering advertising, three specialized treatment facilities—two in

Korea; and most recently, Samsung’s marketing product development and dependable service. S1 is introducing products and services the opening of Total Healthcare Center, the

market research, consulting, public relations, Seoul (Samsung Medical Center and Kangbuk

activities at the 2008 Summer Olympic Games that use future-oriented high technology, largest in Korea.

and new media services to a roster of global Samsung Hospital), one in Changwon (Samsung

in Beijing. S1 established its position as a leader in the including CPTED (Crime Prevention Through

clients. Since our establishment in 1973, we Changwon Hospital)—and three research

industry by focusing on the alarm security Environmental Design); applied security Samsung Changwon Hospital changed its

have been the leading agency in the Korean institutes in Seoul (Samsung Bioscience

The industry recognized our creativity in 2008 business, security product sales and integrated solutions; HUEN, a home network system; name from Masan Samsung Hospital to

advertising industry. Research Institute, Samsung Social Mental

with the Grand Award at the Korea Advertising security. However, S1 is not satisfied with its video monitoring technology using behavior Sungkyunkwan University Hospital. For its

Health Institute and Samsung Cancer Research

Awards, and a Silver Award in Digital Media at present position. Our objective is to leap into pattern recognition algorithms; and intelligent contributions to upgrading the emergency

Over the past three decades, we have Institute), as well as Sungkyunkwan University

the London International Awards. In 2009, we the top 10 global security companies by security robots. medical system, its cardiac and vascular center

expanded our focus beyond Korea’s borders, School of Medicine.

were presented with additional awards at the 2020. We plan to become the most advanced received a commendation from the Ministry of

offering world-class brand management and

world’s most prestigious advertising festivals: global security company by strengthening S1 works to serve its customers by developing Health and Welfare.

communication services on a global basis. Working with other medical facilities, we

a Silver Award in Cyber for Korea Tourism our system security business, diversifying customized products using the most advanced

With 29 offices in 25 countries, we are currently maximize the synergy of our partnerships,

Organization’s online campaign at Adfest 2009, security-related products, and expanding our technology. We want to be the number one Building on these successes, Samsung Medical

ranked by Advertising Age as the world’s offering a new model for growth in Korea’s

and a bronze medal at Cannes Lions for the security solution business. security brand. Center will continue to focus its resources on

19th-largest advertising firm based on 2008 medical industry. Samsung Medical Center is

Nikon Outdoor campaign. becoming a premier cancer center, not only in

revenues. Our clients include oil refiner S-Oil, widely recognized for its excellence in patient

With this vision, S1 is expanding into the mobile Asia, but around the world.

Hankook Tire, leading Korean mobile phone care, research and education. For the past

Cheil Worldwide continues to pursue the goal security service and health care sectors—

service provider Olleh KT, Samyang Food, eleven years, it has ranked first in national

of becoming one of the world’s leading businesses that will allow our clients to live safely

Korea Tourism Organization, Dong Suh Food, ratings, including the National Customer

marketing communications groups, using anywhere, at any time.

Woongjin, Samsung Electronics, and Satisfaction Index.

our passion for ideas to provide creative and

China Mobile.

successful marketing solutions for our clients Our mobile security service includes SMC opened its Samsung Cancer Research

around the world. ZenieCall-A, a security application for

Cheil Worldwide’s vision and identity is Institute in October 2009. The facility features

defined as the Worldwide Idea Engineering smartphones, and ZenieCall-S, which provides some of the most advanced research

Group, and we have adopted a new idea- GPS position, notification and assistance equipment in Korea, including Illumina iScan and

centered management directive. In keeping dispatch services for women, children and the the nCounter Analysis system.

up with the rapid changes of globalization, we ill and elderly in case of emergency.

take pride in creating a new paradigm to lead

the industry. The key to our business lies in

Idea Engineering—creating new ideas and

following through with a highly organized

development process.









87

Samsung Economic Samsung Samsung

Research Institute Lions Foundation

of Culture

Employees: 201 Employees: 34

Tel: 82-2-3780-8000 Tel: 82-53-859-3114 Employees: 78

Fax: 82-2-3780-8005 Fax: 82-53-859-3118 Tel: 82-2-2014-6550

www.seriworld.org www.samgsunglions.com Fax: 82-2-2014-6559

www.samsungfoundation.org

Samsung Economic Research Institute (SERI) The Samsung Lions are Korea’s leading

is Korea’s foremost private-sector think tank. professional baseball team, and one of the The Samsung Foundation of Culture,

Our areas of research range from developments original six teams that formed the Korea established in 1965 by the company’s founding

in Korea’s high-tech industries to studies on Baseball Organization (KBO) in 1982. Since chairman, Byung-Chull Lee, is a passionate

strategic drivers, trends and issues shaping the then, the Lions have compiled an impressive patron of the arts. Our role is to preserve and

Asian economic and business environment. record, including four championship titles and promote the brilliant achievements of traditional

Founded in 1986, SERI has been Korea’s eight runner-up finishes. With the support of Korean art, while supporting emerging and

observer of record on economic matters for Samsung, the Lions have been instrumental established artists in all media and enriching the

more than 20 years. Today we are a major in building a prosperous Korean pro league, country’s cultural landscape. Our mission is to

resource for business leaders, policymakers constructing the largest ballpark in Asia. broaden our artistic horizons, strengthen our

and opinion leaders in Korea and beyond. cultural capabilities, and enrich our lives.

Total readership for our domestic website Since Korean superstar baseball player Dong- We operate Leeum, Samsung Museum of Art;

now numbers about 1.7 million, while our yul Sun became the team’s manager in 2005, the Ho-Am Art Museum; the Rodin Gallery;

English, Chinese and Japanese readership the Lions have won the Korean Series for and the Samsung Children’s Museum. We also

continues to grow. two consecutive years. Dazzling play is our support other cultural and artistic activities, as

trademark, and special mention goes to four well as academic research.

Research products provided by the institute Olympic gold medalists—Jin Kab Yong, Park Jin

include analysis of issues in the Korean and Man, Oh Seung Hwan and Kwon Hyuk—who Leeum, Samsung Museum of Art, opened

Chinese economies, management advice led the Korean national team to victory over in 2004 in central Seoul. Three of the world’s

from SERICEO, and forecasts, analysis and Cuba in the final game at the Beijing Olympics most renowned architects designed the unique

video presentations from our researchers on on August 23, 2008. buildings that make up the arts complex: Mario

economic matters. We are regularly consulted Botta’s terracotta structure houses traditional

by the Korean government for advice on Management has renewed efforts to globalize Korean art; Jean Nouvel’s rusted stainless

national development and policy proposals, our marketing identity through links with such steel building houses contemporary art; and

and emerging as a hub for regional knowledge famous clubs as Japan’s Yomiuri Giants. Rem Koolhaas’s black concrete and glass

networks in partnership with other institutions. The team’s ultimate goal is to be the best building houses the Samsung Child Education

professional sports team in Korea—in any and Culture Center. The Samsung Children’s

SERI will continue to fulfill its responsibility as a sport—and to continue promoting Samsung at Museum, which opened its doors in 1995, is a

trusted and respected research institution by home and abroad. leader in the cultural education and development

Ho-Am The first Ho-Am Prizes were conferred in

1990, and today they continue to recognize

providing valuable insights and clear direction of children, providing outstanding exhibitions, Foundation individuals who have contributed to cultural,

regarding issues affecting the Korean and programs, and hands-on experiences. The first artistic and social development, or who have

global economies. of its kind in Korea, the Samsung Children’s Employees: 6

furthered human welfare through extraordinary

Museum lets young people have fun while Tel: 82-2-2014-6783

accomplishments in their fields.

SERI’s 2010 research will focus on ways exploring the world. Fax: 82-2-2014-6789

to recover from the global economic crisis www.samsungfoundation.org

The annual prize takes its name from the late

and practical options for reviving the Korean The Ho-Am Art Museum and the Rodin Gallery Mr. Lee’s sobriquet. It is presented in five

economy. Toward this aim, SERI will focus provide not only exhibition space, but a vibrant, Founded in 1997 to pay homage to and

categories: Science, Engineering, Medicine,

on speed, timeliness and feasibility. We will dynamic cultural forum open to everyone. perpetuate the spirit of Samsung’s founding

the Arts, and Community Service. Winners are

disseminate our cumulative research quickly, so We also sponsor programs for children, chairman, Byung-Chull Lee, the Ho-Am

selected after an extensive, rigorous evaluation

that it will reach its audience in time to be of use performing artists and others, to encourage the Foundation continues the legacy of Mr. Lee’s

process overseen by separate committees,

in their efforts to overcome the crisis. Moreover, development of creative forces in our society. civic contributions through its many activities.

each comprised of renowned experts in fields

SERI will work to ensure that Korea does not Most notably, the Ho-Am Prize was conceived

relevant to the category.

lose direction in the aftermath of the global by Chairman Kun-Hee Lee in tribute to the late

economic crisis, by keeping a firm eye on the founding chairman and his spirit of public

tectonic shifts that will undoubtedly take place service and human ingenuity.

in the world economy and by providing a long-

term vision for the Korean economy.







89

global

Samsung Samsung Life

Welfare Public Welfare





net

Foundation Foundation







work

Employees: 15 Employees: 4

Tel: 82-2-2014-6810 Tel: 82-2-2014-6810

Fax: 82-2-2014-6869 Fax: 82-2-2014-6869

www.samsungfoundation.org www.samsungfoundation.org



Committed to building an ideal society, the Established in 1982 to realize our vision of

Samsung Welfare Foundation has been responsible corporate citizenship, we have been

funding a wide range of community programs active in diverse efforts to care for our neighbors

that address various economic, social and and to give back to society. As a corporation

cultural needs since 1989. Our mission is to that strives to grow with its community, we

help Samsung carry out its duty to assist its operate advanced care facilities such as the

neighbors and the nation as a whole in realizing Samsung Medical Center, Noble County and

the dream of a society in which everyone can Samsung Childcare Centers.

live a more satisfying life.

Noble County, a progressive retirement

We focus in particular on the well-being of community for senior citizens, opened its doors

children, and on giving hope to low-income and in 2001. This “silver town” offers not only living

socially marginalized groups by empowering quarters but a vibrant lifestyle, complete with

them with tools of self-reliance instead of medical, cultural and sports facilities.

donations that provide only temporary solutions.

The foundation operates 23 Samsung Childcare

Our program A Little Sharing for a Lot of Centers in 15 cities throughout Korea. We have

Love, initiated by Samsung Electronics and developed programs and educational materials

coadministered with the Samsung Welfare for child care, and we concentrate on improving

Foundation since 1998, works to support the welfare of disadvantaged families.

the development and operation of social

welfare programs. We also manage the Bichumi Women’s Awards,

which recognize women’s achievements in and

The Foundation operates 33 Samsung contributions to society.

Childcare Centers in 23 cities throughout Korea.

We have developed programs and educational These and many other activities spanning more

materials for child care and concentrate on than 20 years have sprung from a sincere spirit

improving the welfare of disadvantaged families. of neighborly love. Our ultimate objective is to go

We also manage the Samsung Filial Piety Prize, beyond mere donations at the corporate level

which helps promote the Korean tradition of and to get involved, promoting real solutions

supporting our elders. that improve quality of life.









91

Samsung Africa ASIA PACIFIC Malaysia NORTH & SOUTH AMERICA Malaysia EUROPE United Kingdom Pakistan

Samsung Electronics Samsung Electronics Display (M) Samsung Malaysia Electronics Samsung Electronics U.K. Ltd. Samsung Electronics Co., Ltd.

Africa Headquarters China Sdn. Bhd. (SDMA), Seremban Brazil (SME-Set) Sdn. Bhd., Austria (SEUK), Chertsey Lahore Branch

2021 Medscheme Park, Samsung Electronics Huizhou Tel: 60-6-678-7914 Samsung Electronica Da Kuala Lumpur Samsung Electronics Austria Tel: 44-1932-455-000 Tel: 92-21-279-0281

Phase 1, Company (SEHZ), Huizhou Amazonia Tel: 60-3-2263-6600 GmbH (SEAG), Vienna

GLOBAL HEADQUARTERS Tel: 86-752-389-7777 Ltda. (SEDA-P(M)), Manaus Tel: 43-1-516-1563

10 Muswell Road South, Samsung Electronics Malaysia Samsung Semiconductor Nigeria

Bryanston Johannesburg Sdn. Bhd. (SEMA), Klang Tel: 55-92-4009-1010 Philippines Europe Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. Samsung Electronics Suzhou Samsung Electronics

Republic of South Africa Tel: 60-3-3176-2050 Samsung Electronics Ltd. (SSEL), Weybridge Lagos Branch

Samsung Electronics Bldg. Computer (SESC), Suzhou Samsung Eletronica Da (Vienna Branch), Vienna

Philippines Co. (SEPCO), Manila Tel: 44-1932-823-500 Tel: 234-1-461-7611

1320-10, Seocho 2-dong Tel: 86-512-6253-8988 (6688) Philippines Amazonia Tel: 43-1-516-1551

Southwest Asia Tel: 63-2-722-7777

Seocho-gu, Seoul 137-857, Samsung Electronics Philippines Ltda. (SEDA-P(C)), Campinas Czech

Samsung Electronics NORTH AMERICA

Korea Samsung Electronics Manufacturing Corp. (SEPHIL), Tel: 55-19-4501-2001 Singapore France Samsung Electronics

Southwest Asia Headquarters

Tel: 82-2-2255-0114 Suzhou LCD Co., Ltd. Laguna Calamba Samsung Asia Pte. Ltd. Samsung Electronics France Czech (SECZ), Prague Canada

7th & 8th Floor, IFCI Tower,

www.samsung.com (SESL), Suzhou Tel: 63-49-545-1144 Mexico (SAPL), Singapore (SEF), St. Denis Tel: 420-225-020-710 Samsung Electronics

61 Nehru Place,

New Delhi 100-019, India Tel: 86-512-6253-0188 Samsung Electronics Mexico Tel: 65-6833-3106 Tel: 33-1-4921-7000 Canada Inc.

REGIONAL HEADQUARTERS (SEM-P), Querétaro

Thailand Latvia (SECA), Toronto

Korea Samsung Electronics Suzhou Thai Samsung Electronics Tel: 52-442-296-9003 Taiwan Germany Samsung Electronics Baltics Tel: 1-905-542-3535

North America Semiconductor Co., Ltd. Samsung Electronics GmbH

Samsung Electronics of Production Co., Ltd. Samsung Electronics Taiwan (SEB), Riga

Samsung Electronics (SESS), Suzhou Samsung Mexicana S.A. de C.V. (SEG), Schwalbach Mexico

Korea Headquarters (TSE-P), Bangkok Co., Ltd. (SET-Set), Taipei Tel: 371-6750-8500

North America Headquarters Tel: 86-512-6761-1121 (SAMEX), Tijuana Tel: 49-6196-6660 Samsung Electronics Mexico

22nd Floor, Samsung Life Bldg., Tel: 66-38-320-777 Tel: 886-2-6603-5168

105 Challenger Road, Tel: 1-619-671-1669 MIDDLE EAST & AFRICA Sales

Ridge eld Park, NJ 07660, USA 1321-15 Seocho 2-dong,

Secho-gu, Seoul 137-955, Tianjin Samsung Electronics Vietnam Samsung Electronics Taiwan Samsung Semiconductor (SEM-S), Mexico City

Company (TSEC), Tianjin Samsung Vina Electronics Co., United States Co., Ltd. (SET-Semi), Taipei Europe United Arab Emirates Tel: 52-55-5747-5100

Latin America Korea

Tel: 86-22-2532-1234 Ltd. (SAVINA), Ho Chi Minh City Samsung Austin Tel: 886-2-2656-8686 GmbH (SSEG), Eschborn Samsung Gulf Electronics

Samsung Electronics Semiconductor, LLC Tel: 49-6196-66-3300 Co., Ltd. United States

PRODUCTION NETWORK Tel: 84-8-3896-5500

Latin America Headquarters Tianjin Samsung (SAS), Austin Thailand (SGE), Dubai Samsung Electronics

Samsung Electronica Electronics Display Samsung Electronics Vietnam Tel: 1-512-672-1000 Thai Samsung Electronics Greece Tel: 971-4-364-8600 America, Inc.

Da Amazonia Ltda. Korea

Suwon Complex (TSED), Tianjin (SEV), Bac Ninh City Co., Ltd. Samsung Electronics Co., Ltd. (SEA), Ridge eld Park

Avenida das Nacoes Unidas, Tel: 86-22-2396-1234 Tel: 84-241-856-000 SALES NETWORK (TSE-S), Bangkok Athens Branch, Athens South Africa Tel: 1-201-229-4000

12901, 8 andar, Torre Oeste, 416, Maetan-3-dong,

Yeongtong-gu, Tel: 66-2-695-9000 Tel: 30-210-689-6235 Samsung Electronics

Brooklin Novo, CEP 04578-000, Tianjin Samsung CIS ASIA PACIFIC South Africa Samsung Electronics Latino

São Paulo, SP, Brazil Suwon, Gyeonggi-do

Telecommunication Vietnam Hungary (Pty) Ltd. (SSA), Johannesburg America

Tel: 82-31-200-1114 Australia

(TSTC), Tianjin Russia Samsung Vina Electronics Samsung Electronics Hungary Tel: 27-11-463-5678 Miami Inc. (SELA-Miami), Miami

Europe Tel: 86-22-8396-9600 Samsung Electronics Russia Samsung Electronics Australia Co., Ltd. Private Co., Ltd. (SHE-S), Tel: 1-305-594-1090

Samsung Electronics Gumi Plant 1

(SERK), Kaluga Pty. Ltd. (SEAU), Sydney (SAVINA), Ho Chi Minh City Budapest Turkey

Europe Headquarters 259, Gongdan-dong,

Tianjin Tongguang Samsung Tel: 7-484-38-67-000 Tel: 61-2-9763-9700 Tel: 84-8-896-5500 Tel: 36-1-453-1180 Samsung Electronics Turkey Ltd. Samsung Semiconductor, Inc.

Samsung House, Gumi, Gyeongsangbuk-do

Electronics Company (TTSEC), (SETK), Istanbul (SSI), San Jose

1000 Hillswood Drive, Tel: 82-54-479-5114 China

Tianjin EUROPE CIS & BALTICS Rumania Tel: 90-212-288-5638 Tel: 1-408-544-4000

Chertsey, Surrey, KT16 0PS, UK Tel: 86-22-2396-1234 Shanghai Samsung Samsung Electronics Co., Ltd.

Gumi Plant 2

Hungary Semiconductor Russia (Bucharest Branch) Voluntari Iran Samsung Telecommunications

Southeast Asia 94-1, Imsu-dong,

Tianjin Samsung Samsung Electronics Hungarian (SSS), Shanghai Samsung Electronics Russia Tel: 40-31-620-8152 Samsung Electronics Co., Ltd. America (STA), Dallas

Samsung Electronics Gumi, Gyeongsangbuk-do

Opto-Electronics of Production Co., Ltd. (SEH-P), Tel: 86-21-5258-2211 Ltd. (SERC), Moscow Tehran Branch Tel: 1-972-761-7000

Southeast Asia & Oceania Tel: 82-54-479-5114

Co., Ltd. (TSOE), Tianjin Jaszfenyszaru Tel: 7-095-797-2344 Italy Tel: 98-21-875-8551

Headquarters Tel: 86-22-2388-7788 Tel: 36-57-522-200 Samsung (China) Investment Samsung Electronics Italia Spa LATIN AMERICA

3 Church Street #26-01 Giheung Complex

(SCIC), Beijing Ukraine (SEI), Milan Israel

Samsung Hub, San-24, Nongseo-dong

Samsung Electronics Slovakia Tel: 86-10-6566-8100 Samsung Electronics Ukraine Tel: 39-02-921-891 Samsung Electronics Co., Ltd. Argentina

Singapore 049483, Singapore Giheung-gu,

Shandong Samsung Electronics Slovakia, Company (SEUC), Kiev Tel-Aviv Branch Samsung Electronics

Yongin, Gyeonggi-do Hong Kong

Digital Printing Co., Ltd. S.R.O. (SESK), Galanta Tel: 380-44-390-5333 Netherlands Tel: 972-77-902-6276/16 Argentina, S.A.

China Tel: 82-31-209-7114 Samsung Electronics H.K.

(SSDP), Weihai Tel: 421-31-7882-111 Samsung Electronics Benelux (SEASA), Buenos Aires

Samsung Electronics Tel: 86-631-562-6868 Co., Ltd. (SEHK-Set), Kazakhstan B.V. (SEBN), Delft Saudi Arabia Tel: 54-11-4109-4000

China Headquarters Hwaseong Plant

Poland Hong Kong Samsung Electronics KZ LLP Tel: 31-15-219-6100 Samsung Electronics Co., Ltd.

23/F China Merchants Tower San-16, Banweol-dong

Shenzhen Samsung Kejian Samsung Electronics Tel: 852-2862-6300 (6900) (SEKZ), Almaty Jeddah L/Branch Brazil

No.2, Hwaseong, Gyeonggi-do

Mobile Telecommunication Poland (SEPM), Wronki Tel: 7-3272-585-965 Poland Tel: 966-2-665-0940 Samsung Electronica da

Dong Huan Nan Lu, Tel: 82-31-209-7114 India

Technology Tel: 48-608-157-197 Samsung Electronics Polska Amazonia

Chao Yang District, Co., Ltd. (SSKMT), Shenzhen Samsung India Electronics (SEPOL), Warsaw Jordan Ltda. (SEDA-S), Sao Paulo

Onyang Plant

Beijing, China 100022 Tel: 86-755-2699-0888 of Sales Ltd. Tel: 48-22-607-4400 Samsung Electronics Co., Ltd. Tel: 55-11-5644-6400

San-723, Buksu-ri

(SIEL-S), New Delhi Amman Branch

CIS Baebang-eup, Asan,

Suzhou Samsung Electronics Tel: 91-11-5151-1234 Portugal Tel: 962-6-551-0071~2 Chile

Samsung Electronics Co., Ltd. Chungcheongnam-do

Co., Ltd. (SSEC), Suzhou Samsung Electronica Samsung Electronics Co., Ltd.

CIS & Baltics Headquarters Tel: 82-41-540-7114 Samsung Telecommunications

Tel: 86-512-6258-1234 Portuguesa Morocco Santiago Of ce (SECH)

Floor 5, B.Gnezdnikovsky India Private Ltd. (STI), Haryana S.A. (SEP), Porto Salvo Samsung Electronics Co., Ltd. Tel: 56-2-485-8500

Tangjeong Plant

Pereulok 1, India Tel: 91-124-436-8000 Tel: 351-21-425-1000 Casablanca Branch

200, Myeongam-ri

Stroenie 2, 103009, Samsung India Electronics Tel: 212-22-335-383 Colombia

Tangjeong-myeon, Asan, Indonesia

Moscow, Russia of Production Ltd. (SIEL-P), Spain Samsung Electronics

Chungcheongnam-do P.T. Samsung Electronics

Noida Samsung Electronics Iberia, S.A. Algeria Colombia S.A. (SAMCOL),

Middle East Tel: 82-41-535-1114 Indonesia

Tel: 91-120-256-8251 (SESA), Madrid Samsung Electronics Co., Ltd. Bogota

Samsung Electronics of Sales (SEIN-S), Jakarta Tel: 34-91-714-3700 Algiers Branch Tel: 57-1-487-0707

Cheonan Plant

Middle East Headquarters Indonesia Tel: 62-21-5299-1777 Tel: 213-21-59-1029~30

510, Seongseong-dong,

PO BOX 500047, P.T. Samsung Electronics Sweden Panama

Cheonan, Japan

Concord Tower Indonesia Samsung Electronics Nordic AB Tunisia Samsung Electronics

Chungcheongnam-do Samsung Japan Corporation

19F AL Soufouh Rd. of Production (SEIN-P), Cikarang (SENA), Upplands Väsby Samsung Electronics Co., Ltd. Latino America

Tel: 82-41-529-7114 (SJC), Tokyo

Media City, Dubai, UAE Tel: 62-21-8983-7130 Tel: 46-8-555-05700 Tunis Branch S.A. (SELA), Panama City

Tel: 81-3-6234-2111 Tel: 216-1-860-275/234 Tel: 507-210-1122

Gwangju Plant

271, Oseon-dong

Gwangsan-gu, Gwangju Kenya Peru

Tel: 82-62-950-6114 Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd.

Nairobi Branch Lima Branch

Tel: 254-2-273-0434 Tel: 51-1-221-4134





93

Samsung Samsung SDI Vietnam Co., Ltd. SALES SUBSIDIARIES China Samsung Samsung SALES NETWORK RESEARCH CENTER Samsung Samsung

SDI Co., Ltd. Tel: 84-241-626-2010 AND SALES OFFICES Samsung Electro-Mechanics Corning Precision LED Co., Ltd. Total Techwin Co., Ltd.

Fax: 84-241-369-9345 (H.K.) Ltd. Korea Korea

Americas Tel: 852-2862-6340, 6345 Materials Co., Ltd. Sales Headquarters Giheung Research Center Petro-Chemicals

Samsung SDI (Malaysia) Sdn HEAD OFFICE

Co., Ltd. Samsung Techwin America (STA)

Samsung SDI Co., Ltd. Samsung Electro-Mechanics Fax: 852-2862-6363 (Sales/Marketing) Tel: 82-31-209-7114

Bhd. (SDI (M)) Samsung Corning Tel: 1-201-325-6920

Shanghai Office America, Inc. Tel: 82-31-300-7114 Tel: 82-31-209-7114 Fax: 82-31-209-7117

Tel: 60-6-670-1211 Precision Materials Malaysia Tokyo Office Fax: 1-201-373-0124

Tel: 86-21-6270-4168x359 Tel: 1-949-797-8000~8059 Samsung Electro-Mechanics Fax: 82-31-300-7034 Fax: 82-31-209-7117

Fax: 60-6-677-6167 Sdn., Bhd. (SCM) Cheonan Research Center Tel: 81-3-5570-2857

Fax: 86-21-6270-8328 Fax: 1-949-797-8060~8062 Shenzhen Co., Ltd. Samsung Techwin Europe (STE)

Tel: 86-755-8608-5555 Tel: 60-6-677-9700 Overseas Tel: 82-41-623-1041 Fax: 81-3-5570-2825

Samsung SDI Germany Fax: 60-6-677-7304 PRODUCTION PLANTS Tel: 44-1932-455-308

San Jose Fax: 86-755-8608-5566 SAMSUNG Fax: 82-41-520-6655

GmbH. (SDIG) Nagoya Office Fax: 44-1932-455-325

Tel: 1-408-544-5274 SEMICONDUCTOR, INC.

Tel: 49-30-5305-3011 Samsung Fax: 1-408-544-4967 Beijing

Korea

Tel: 81-52-939-2877

Fax: 49-30-685-9281 Electro-Mechanics Tel: 82-31-209-7114 Tianjin Samsung Techwin

Tel: 86-10-6566-8100x6600 Samsung Fax: 82-31-209-7049 San Jose

Samsung Fax: 81-52-939-2876

Opto-Electronic (TSTO)

Co., Ltd. Chicago Fax: 86-10-6566-8146 SDS Co., Ltd. Tel: 1-408-544-4934

Samsung SDI Mexico S.A.

Tel: 1-847-549-9421~4 Fax: 1-408-544-4980 Heavy Industries Hong Kong Office Tel: 86-22-2388-7788 x8800

de C.V. (SDIM) China Fax: 86-22-2388-7788 x8505

MANUFACTURING Fax: 1-847-549-9419 Shanghai Samsung SDS America Tel: 86-22-2397-9000 Co., Ltd. Tel: 852-2110-1148

Tel: 1-619-671-6262 SUBSIDIARIES Chicago Fax: 852-2111-4565

Fax: 1-619-671-6398 Tel: 86-21-6270-4168x200 Tel: 1-201-229-4727 Fax: 86-22-2396-2532 Shanghai Samsung

Phoenix Fax: 86-21-6219-6640 Tel: 1-847-407-2829 Houston Office

Tianjin Samsung Tel: 1-281-679-8460 Shanghai Office Mechatronics

Tel: 1-480-592-0182 Samsung SDS China GLOBAL SALES OFFICES Fax: 1-847-407-2802

Samsung SDI Brazil Ltda. (SDIB) Electro-Mechanics Co., Ltd. Fax: 1-281-679-8473 Tel: 86-21-3152-9018 and Trading (SSMT)

Fax: 1-480-592-0186 Qingdao Tel: 86-10-5924-9000

Tel: 55-92-2121-6035 (TSEM) Samsung Electronics Fax: 86-21-3252-2286 Tel: 86-21-5423-5050 x200

Fax: 55-92-2121-6048 Tel: 86-532-8577-9102 Americas Fax: 86-21-5423-5122

Tel: 86-22-2830-3333 São Paulo Fax: 86-532-8577-6909 Tel: 1-949-797-8000~8059 Canada Inc. New York Office

Samsung SDS Europe

Fax: 86-22-2830-7436, Tel: 55-11-5105-5352~5 Tel: 1-905-542-3535 Tel: 1-201-229-5009 Shenzhen Office

Shenzhen Samsung SDI Tel: 44-1932-823-490 Fax: 1-949-797-8060~8062 Samsung Techwin Co., Ltd.

86-22-2831-6600 Fax: 55-11-5105-5356 Chengdu Fax: 1-905-819-6680 Fax: 1-201-229-5110 Tel: 86-755-2399-6525

Co., Ltd. (SSDI) Fax: 86-755-2399-6510 (Taiwan Office)

Tel: 86-755-8335-7000x3130 Tel: 86-28-8665-8855 Samsung SDS Asia Pacific Europe Tel: 886-3-545-7311

Samsung High-Tech Europe Fax: 86-28-8665-8855 Tel: 49-6196-66-7240, 7261, SAMSUNG Rio de Janeiro Office

Fax: 86-755-8336-7008 Tel: 65-6833-3151

Electro-Mechanics Samsung Electro-Mechanics SEMICONDUCTOR Tel: 55-21-2551-0972 Beijing Office

7241 Samsung Japan Corp.

(Tianjin) Co., Ltd. (STEM) GmbH (SEMG) Taipei Samsung SDS Latin America EUROPE GMBH Fax: 55-21-2554-4792 Tel: 86-10-8587-9660

Tianjin Samsung SDI Co., Ltd. Fax: 49-6196-66-7744, 7755 Tel: 81-3-6234-2195

Tel: 86-22-2397-9000 Tel: 49-6196-66-7200, 7254 Tel: 886-2-2656-8350~8 Tel: 55-11-5644-6411 Fax: 86-10-8587-9600

(TSDI) Frankfurt London Office Fax: 81-3-6234-2194

Fax: 86-22-2396-2532 Fax: 49-6196-66-7755, 7766 Fax: 886-2-2656-8388 Japan

Tel: 86-22-8212-9971x5300 Tel: 49-6196-663-130 Tel: 44-207-562-4302

Fax: 86-22-8212-9984 Samsung SDS India Tel: 81-3-6234-2190 Samsung Yokohama Research

Dongguan Samsung Fax: 44-207-562-4319

London Tel: 91-11-4316-1234 Fax: 81-3-6234-2568 Fax: 49-6196-663-811 Samsung Institute

Electro-Mechanics Co., Ltd. Tel: 44-1932-45-5480,5483

Samsung SDI Hungary Co., Ltd.

(DSEM) Fax: 44-1932-45-5484 Helsinki Athens Office Petrochemical Tel: 81-45-510-3322

Mexico Branch China

(SDIHU)

Tel: 86-769-330-5000 Tel: 1-619-710-1758 Tel: 86-755-8608-5581 Tel: 358-954-063-009 Tel: 30-210-934-4866 Co., Ltd. Fax: 81-45-510-4052

Tel: 36-27-530-710 Istanbul Fax: 358-954-063-005 Fax: 30-210-934-8163

Fax: 86-769-330-5001 Fax: 86-755-8608-5566 Samsung Yokohama Research

Fax: 36-27-530-701 Tel: 90-212-324-0856~8 Shanghai Office

Germany Branch Institute (Kyushu Branch)

Kunshan Samsung Fax: 90-212-270-0077 SAMSUNG JAPAN Oslo Office Tel: 86-21-6219-7662

Samsung SDI America Inc. Tel: 49-6196-66-6520 Southeast Asia Tel: 81-92-717-8611

Electro-Mechanics Co., Ltd. CORPORATION Tel: 47-22-83-3777 Fax: 86-21-6275-6920

(SDIA) Tel: 65-6833-3215~31 Fax: 81-91-717-8615

(KSEM) Helsinki United Arab Emirates Branch Fax: 65-6833-3243~4 Fax: 47-22-83-3778

Tel: 1-949-260-2253 Tel: 358-9-8531-123 Tokyo

Tel: 86-512-5790-8888 Tel: 971-4-399-6693 Samsung Yokohama Research

Fax: 1-941-260-2220 Moscow Office

Fax: 86-512-5771-1065 Fax: 358-9-8531-120 Tel: 81-3-6234-2458 Samsung Institute (Sapporo Branch)

Fax: 81-3-6234-2305 Tel: 7-495-258-2223

Samsung SDI (HK) Ltd. (SDIH) Malaysia Branch

Samsung Fax: 7-495-258-2224 Fine Chemicals Tel: 81-11-232-7311

Samsung Electro-Mechanics Japan Tel: 60-6-670-3200

Tel: 852-2862-6996

Philippines Corp. (SEMPHIL) Samsung Japan Co., Ltd. Mobile Display Osaka Co., Ltd. Fax: 81-11-232-7310

Fax: 852-2866-2548 Tokyo Office

Tel: 63-49-545-6001 Tel: 81-3-6234-2577 Kazakhstan Branch Co., Ltd. Tel: 81-6-6949-3203

Samsung Fine Chemicals Samsung Techwin Co., Ltd.

Fax: 63-49-545-2348 Fax: 81-3-6234-2568 Tel: 7-7273-110835 Fax: 81-6-6949-3047 Tel: 81-3-6234-2237

Samsung SDI Co., Ltd. Fax: 81-3-6234-2189 Trading (Shanghai) Co., Ltd. (Hartford Office)

PRODUCTION BASE

Taipei Branch Osaka SHANGHAI SAMSUNG Tel: 86-21-6270-3931 Tel: 1-860-557-1093

Samsung Electro-Mechanics China GDC

Tel: 886-2-2656-8301 Tel: 81-6-6949-3408~9 Singapore Office Fax: 86-21-6270-3933 Fax: 1-860-565-1720

Thailand Co., Ltd. (SEMTHAI) Tel: 86-10-5924-9000 Korea SEMICONDUCTOR

Fax: 886-2-2656-8329 Fax: 81-6-6949-3047 Tel: 65-6-550-8181

Tel: 66-38-562-000 Main Office/Cheonan Plant Tokyo Office Samsung Techwin Co., Ltd

Fax: 66-38-562-177~9 Global Business Department, Tel: 82-41-623-3114 Shanghai Fax: 65-6-550-8188

Samsung SDI Co., Ltd. Southeast Asia Tel: 86-21-5258-2211 Tel: 81-3-6234-2480 (Houston Turbo Design and

Korea Fax: 82-41-520-6655

Beijing Office Samsung Electro-Mechanics Fax: 86-21-5288-2595 Dubai Office Fax: 81-3-6234-2255 Development Center)

Hungary Branch Factory Tel: 82-2-6484-1354

Tel: 86-10-6566-8100x2740 Pte. Ltd. (SEMPL) Tel: 971-4-229-2254 Tel: 1-281-599-3377

Tel: 36-24-551-144 Giheung Plant Europe Representative Office

Fax: 86-10-6566-9391 Tel: 65-6833-3215~31 Beijing Fax: 971-4-229-2257 Fax: 1-281-599-7734

Fax: 36-24-551-104 Tel: 82-31-209-7114 Tel: 49-6196-66-6102

Fax: 65-6833-3243~4 Fax: 82-31-209-7117 Tel: 86-10-6566-8100

Samsung SDI Co., Ltd. Fax: 86-10-6566-9410 Shanghai Office Fax: 49-6196-66-6109 Samsung Techwin Co., Ltd.

Suzhou Branch Factory

Tokyo Branch Bangkok Tel: 86-21-6270-3207 (Maryland Biotechnology Center)

Tel: 86-512-8716-9898 x109 Busan Plant

Tel: 81-3-6234-2180 Tel: 66-2-661-8004~5 Samsung Electronics H.K. Fax: 86-21-6278-9112 Tel: 1-240-264-8335

Fax: 86-512-8716-9896 Tel: 82-55-380-1114

Fax: 81-3-6234-2177 Fax: 66-2-661-8006 (SEMI) Co., Ltd. Fax: 1-240-264-8331

Fax: 82-55-380-1115

Tel: 86-755-8608-5654 India (Noida) Engineering Center

Samsung SDI Co., Ltd. Penang Fax: 86-755-8608-5788 Tel: 91-120-468-6001

Overseas

Frankfurt Branch Tel: 60-4-660-6120, 6121 Fax: 91-120-468-6007

Tianjin Samsung Mobile Display

Tel: 49-06196-663475 Fax: 60-4-660-6123 Samsung Electronics Taiwan

Co., Ltd.

Fax: 49-06169-663466 Co., Ltd. Fukuoka Engineering Center

Tel: 86-22-2380-8114

Manila Fax: 86-22-2380-8282 Tel: 886-2-2656-8114 Tel: 81-92-451-3711

Shanghai Samsung SVA Tel: 63-49-545-0422, 6778 Fax: 886-2-2656-8688 Fax: 81-92-451-3710

Electronic Devices Co., Ltd. Fax: 63-49-545-0422 Dongguan Samsung Mobile

(SSED) Samsung Asia Pte. Ltd. Samsung Heavy Industries

Display Co., Ltd.

Tel: 86-21-5774-6000x2100 New Delhi Tel: 65-6833-3106 (Ningbo) Co., Ltd.

Tel: 86-769-8558-2000

Fax: 86-21-5774-2233 Tel: 91-124-488-2091 Fax: 65-6833-3476 Tel: 86-574-8622-6688

Fax: 86-769-8582-1600

Fax: 91-124-488-2090 Fax: 86-574-8622-4275



Samsung Heavy Industries

(Rongcheng) Co., Ltd.

Tel: 86-631-7767-888

Fax: 86-631-7767-009







95

Samsung China Samsung LIAISON OFFICES Samsung Samsung Europe Samsung C&T Italia S.R.L. Samsung (Tianjin) International Guandong Xingpu Steel Center

Life Insurance Samsung Life Insurance Fire & Marine Card C&T Corporation Samsung C&T Deutschland Tel: 39-2-262914-201, 203, 211 Trading Co., Ltd. Co., Ltd.

Co., Ltd. Japan GmbH Fax: 39-2-2622-3125 Qingdao Branch Tel: 86-0757-2633-0425

Co., Ltd. Beijing Representative Office Insurance Samsung Fire & Marine Co., Ltd. Tel: 49-6196-66-5700 Tel: 86-532-8575-6905 Fax: 86-0757-2666-1109

28th Floor, Co., Ltd. Insurance Co., Ltd.

TRADING & INVESTMENT

Fax: 49-6196-66-5566 Samsung C&T Deutschland Fax: 86-532-8575-6909

United Kingdom Tokyo Liaison Office Samsung Card GmbH Dongguan Samsung

China Merchants Tower Americas

Samsung Life Investment SUBSIDIARY AND Tel: 81-3-6234-2208 U.S. Branch Office Samsung C&T Deutschland Moscow Office Samsung (Tianjin) International Steel Center Co., Ltd.

Number 118, Jian Guo Lu, Samsung C&T America Inc.

(U.K.) Ltd. JOINT VENTURE Fax: 81-3-6234-2207 Tel: 1-201-807-6431 GmbH Tel: 7-495-797-2535 Trading Co., Ltd. Tel: 86-769-8112-9222

Chao Yang Qu Tel: 1-201-229-5000

21st Floor, Tower 42, 25 Fax: 1-201-807-6434 Istanbul Office Fax: 7-095-797-2528~9 Dalian Branch Fax: 86-769-8111-5118

Beijing 100022, China Fax: 1-201-229-5080

Old Broad Street Indonesia China Tel: 90-212-216-0877 Tel: 86-411-8360-7700

Tel: 86-10-6566-8100x6100

Fax: 86-10-6566-8142 P.T. Asuransi Samsung Tugu Samsung Fire & Marine Fax: 90-212-275-0602 Samsung C&T Deutschland Fax: 86-411-8360-7722 Posco Samsung Suzhou

London, EC2N 1HQ, Samsung C&T America Inc.

United Kingdom

Tel: 62-21-520-5511 Insurance Co., Ltd. Samsung Los Angeles GmbH Processing Center Co., Ltd.

Fax: 62-21-520-5522

Tel: 44-20-7786-7811

Samsung Air-China Beijing Representative Office Securities Tel: 1-562-802-2211 Samsung C&T Deutschland Krasnoyarsk Office Samsung C&T Guangzhou Ltd. Tel: 86-512-6289-0903

Life Insurance Co., Ltd. Tel: 86-10-6566-8100 GmbH Tel: 7-3912-201-217 Tel: 86-20-3891-1281 Fax: 86-512-6660-6891

Fax: 44-20-7786-7840 Vietnam Fax: 86-10-6566-9408

Co., Ltd. Fax: 1-562-802-3011

Sucursal en España Fax: 7-3912-201-217 Fax: 86-20-8752-1275

28th Floor,

China Merchants Tower Samsung Vina Insurance Tel: 652-6066 Samsung Precision Stainless

Samsung Life Insurance, Co., Ltd. Samsung Securities Samsung C&T America Inc.

Number 118, Jian Guo Lu, United Kingdom Houston Fax: 651-2619 Samsung C&T Deutschland Samsung C&T Guangzhou Ltd. Steel (Pinghu) Co., Ltd.

Co., Ltd. Tel: 84-8-3823-7812~3 America Inc.

Chao Yang Qu Samsung Fire & Marine Tel: 1-713-953-9700 GmbH Guangzhou Branch Tel: 86-573-8507-7660

London Representative Office Fax: 84-8-3823-7811 Tel: 1-212-972-0505

Beijing 100022, China Insurance Co., Ltd. Fax: 1-713-953-9911 Samsung C&T Deutschland Kiev Office Tel: 86-20-3891-1281 Fax: 86-573-8507-7670

21st Floor, Tower 42, Fax: 1-212-972-2074

Tel: 86-10-5820-1881 London Representative Office GmbH Tel: 380-44-451-4032 Fax: 86-20-8752-1275

Old Broad Street Samsung Vina Insurance Tel: 44-207-786-7851~4 Almaty Office Fax: 380-44-445-7228 Erdsam International Co., Ltd.

Fax: 86-10-5820-1999 Samsung Securities Samsung Renewable Energy

Co., Ltd. Fax: 44-207-786-7866 Tel: 7-727-311-0541 Samsung C&T Guangzhou Ltd. Tel: 976-11-314-564

London, EC2N 1HQ, Hanoi Branch Europe Ltd. Tel: 1- 562-483-7279

Japan Tel: 44-20-7786-7876 Fax: 1- 562-802-3011 Fax: 7-727-311-0123 SC Otelinox SA Shenzhen Office Fax: 976-11-314-567

United Kingdom Tel: 84-4-942-5251, 5253~4 India Tel: 40-245-209-103 Tel: 86-755-2399-5277

Tel: 44-20-7786-7823 Samsung Life Insurance Fax: 44-20-7588-0887

Co., Ltd. Fax: 84-4-942-5250 Samsung Fire & Marine Kazakhmys Samsung Fax: 40-245-217-638 Fax: 86-755-2399-5644 Ningxia Knoc Samsung Lantian

Fax: 44-20-7786-7807 Samsung Oil and Gas U.S.A.

Tokyo Representative Office Insurance Co., Ltd. Samsung Securities Tel: 1-713-828-5079 International Inc. Oil Develoment Co., Ltd.

China India Representative Office Tel: 7-3272-50-0004 Samsung C&T Deutschland Samsung C&T Guangzhou Ltd. Tel: 86-951-603-6530

India Roppongi T-Cube 3-1-1, Asia Ltd. Fax: 1-281-854-2200

Samsung Fire & Marine Tel: 91-124-488-1234x2060 GmbH Shantou Office

Samsung Life Insurance Roppongi Tel: 852-2111-7535

Insurance China Fax: 91-124-488-2090 Samsung C&T Deutschland Bucharest Office Tel: 86-754-8816-7633 Japan

Co., Ltd. Minato-Ku, Tokyo 106-8532, Fax: 852-2114-0290 Samsung C&T America Inc.

Tel: 86-21-6209-0498~9, GmbH Tel: 40-31-805-6914 Samsung Japan Corporation

Mumbai Representative Office Japan Toronto Office

6208-0080, 6295-4800 Singapore Budapest Office Fax: 40-31-805-6911 Samsung C&T Guangzhou Ltd. Tel: 81-3-6234-2650

552 Solitaire Corporate Park Tel: 81-3-6234-2219 Samsung Securities Tel: 1-905-817-6498

Fax: 86-21-6295-5280 Samsung Fire & Marine Tel: 36-1-453-1176 Shunde Office Fax: 81-3-6234-2610

Andheri Ghatkopar Link Road Fax: 81-3-6234-2218 Tokyo Branch Fax: 1-905-285-1852

Insurance Co., Ltd. Tel: 82-3-6234-2793 Fax: 36-1-453-1106 POSS-SLPC S.R.O. Tel: 86-757-2897-2791

Chakala, Andheri (E) Samsung Fire & Marine Singapore Representative Office Tel: 421-033-491-3120 Samsung Japan Corporation

Mumbai Maharastra 400093, Unites States Fax: 82-3-6234-2207 Samsung C&T America Inc.

Insurance China Tel: 65-6550-8112 Samsung C&T Deutschland Samsung C&T Hong Kong Ltd. Osaka Branch

India Samsung Life Investment Oficina de Representacion en

Beijing Branch Fax: 65-6550-8115 GmbH SOLECO Tel: 852-2862-6011 Tel: 81-6-6949-3579

Tel: 91-22-2202-2300 (U.S.A.) Ltd. Samsung Securities Mexico

Tel: 86-10-6566-8100, 2750 Praha Office Tel: 421-033-591-3120 Fax: 852-2862-6417 Fax: 81-6-6949-3035

Fax: 91-22-6143-8383 152 West 57th Street, 7th Floor Shanghai Representative Office Tel: 52-55-5385-5901

Fax: 86-10-6566-8140 Brazil Tel: 420-2-5731-4400

New York, NY 10019, Tel: 86-21-6270-4168 Fax: 52-55-5985-5908

United States Samsung Fire & Marine Fax: 420-2-5731-4402 China Samsung C&T Taiwan Myodo Metal Co., Ltd.

Thailand Samsung Fire & Marine Fax: 86-21-6275-6794

Tel: 1-212-421-6751 Consultoria em Terminal KMS de GNL, Samsung Trading (Shanghai Pu Corporation Tel: 81-256-66-6000

Siam Samsung Life Insurance Insurance China Seguros Ltda Samsung C&T Deutschland Dong New Area) Co., Ltd. Tel: 886-2-2728-8510 Fax: 81-256-63-3160

Company Fax: 1-212-421-4211 S. de R.L. de C.V.

Shenzhen Branch Tel: 55-11-5105-5040 GmbH Tel: 86-21-6275-4877 Fax: 886-2-2725 3826

Tel: 52-55-5284-0525

2922/240-241 Cham Issara

Samsung Life Insurance

Tel: 86-755-8252-0390 Fax: 55-11-5105-5041 Samsung Sofia Office Fax: 86-21-6275-0917

Tower 2

Co., Ltd.

Fax: 86-755-8252-0389 Asset Management Samsung C&T Do Brasil Ltda. Tel: 359-2-971-3389 Samsung Trading (Shenzhen)

15th Fl. New Petchburi Road, Samsung Trading (Shanghai Pu Co., Ltd.

Bangkapi New York Representative Office Samsung Fire & Marine

Co., Ltd. Tel: 55-11-5105-5001 Fax: 359-2-971-3385~6

105 Challenger Road, 4th Floor Fax: 55-11-5105-5012 Dong New Area) Co., Ltd. Tel: 852-2862-6078

Huaykwang, Bangkok 10320, Insurance China Samsung Asset Management Samsung C&T Deutschland Changning Branch Fax: 86-755-8287-4278

Thailand Ridgefield Park, NJ 07660, Suzhou Branch

United States (H.K.) Ltd. Samsung C&T America Inc. GmbH Tel: 86-21-6275-4877

Tel: 662-308-2253 Tel: 86-512-6292-5968 Tel: 852-2115-8710 Santiago Office Warsaw Office Fax: 86-21-6275-0917 Samsung Logistics (China) Ltd.

Fax: 662-308-2269 Tel: 1-201-229-6030 Fax: 86-512-6292-5977 Fax: 852-2115-8720 Tel: 56-2-570-3256 Tel: 48-22-621-5961, 9934 Tel: 86-755-2399-4870

Fax: 1-201-229-6024

Fax: 56-2-570-3259 Fax: 48-22-337-8626 Samsung C&T Corporation Fax: 86-755-8826-4744

Vietnam Samsung Fire & Marine Samsung Asset Management Shanghai Office

Samsung Life Insurance Samsung Life Insurance Insurance China (Singapore) Pte. Ltd. Samsung C&T America Inc. Samsung C&T U.K. Ltd. Tel: 86-21-6275-4877 Samsung Logistics

Co., Ltd. Co., Ltd. Qingdao Branch Tel: 65-6506-5088 Panama Office Tel: 44-208-232-3200 Fax: 86-21-6275-0917 (Shenzhen) Ltd.

Hanoi Representative Office U.S. Representative Office (IRO) Tel: 86-532-8502-7271 Fax: 65-6506-5089 Tel: 50-7-210-1588~1597 Fax: 44-208-569-7165 Tel: 86-755-2399-4870

Unit 805, HCO Building, 152 West 57th Street, 20th Floor Fax: 86-532-8502-8248 Fax: 50-7-210-1598 Samsung (Tianjin) International Fax: 86-755-8826-4744

44Bly Thuong New York, NY 10019,

Samsung Trading PLC Trading Co., Ltd.

Kiet St. Hanoi, Vietnam United States BRANCH OFFICES Samsung Logistics (Tianjin) Ltd.

Samsung C&T America Inc. Tel: 44-208-232-3294 Tel: 86-10-6566-8100

Tel: 84-4-3936-8855 Tel: 1-212-421-2705 Tel: 86-22-2840-8570

Bogota Office Fax: 44-208-569-7595 Fax: 86-10-6566-8136

Fax: 84-4-3936-9056 Fax: 1-212-421-2665 United States Fax: 86-22-2840-8574

Tel: 57-1-629-2546, 2557

Samsung Fire & Marine Samsung Pleomax Europe Samsung (Tianjin) International

Fax: 57-1-629-2535

Hong Kong Insurance Co., Ltd. Tel: 31-10-283-9679 Trading Co., Ltd. Samsung Logistics (Tianjin) Ltd.

Samsung Asset Management United States Branch Fax: 31-10-283-9668 Beijing Branch Shanghai Branch

(Asia) Ltd. Tel: 1-201-229-6012 Tel: 86-10-6566-8100 Tel: 86-21-6270-4168

Suite 3306, Fax: 1-201-229-6015 Samsung C&T France SAS Fax: 86-10-6566-8136 Fax: 86-21-6295–0815

Two Exchange Square Tel: 33-1-4279-2201

8 Connaught Place, Central, Samsung Fire & Marine Fax: 33-1-4538-6858 Dongguan Samsung Logistics

Hong Kong Insurance Co., Ltd. (Warehouse) Ltd.

Tel: 852-2110-8682 United States Branch, CP INOX SAS Tel: 86-769-8326-0800

Fax: 852-2110-4220 Los Angeles Office Tel: 33-1-4279-2201 Fax: 86-769-8326-0808

Tel: 1-562-229-0411 Fax: 33-1-4538-6858

Fax: 1-562-229-0620









97

Southeast Asia Middle East and Africa Asia Samsung Europe Cheil FASHION Cheil Southeast Asia

Samsung C&T Singapore Samsung C&T Corporation Samsung C&T Corporation Engineering Samsung Engineering Mo. Kft. Industries Worldwide Cheil Singapore / Southeast Asia

Pte., Ltd. Dubai Office Singapore Budapest Samsung Fashion Trading Regional HQ

Tel: 65-6550-8300 Tel: 971-4-222-9634 Tel: 65-6550-8221 Co., Ltd. Tel: 36-1-319-2687 Inc. (Shanghai) Co., Ltd. Tel: 65-6833-3545

Korea

Fax: 65-6550-8333 Fax: 971-4-222-9455 Fax: 65-6538-3779 Fax: 36-1-319-2641 Tel: 86-21-6197-7100

Middle East and Africa CHEMICAL/ECM Cheil Worldwide, Headquarters

Fax: 86-21-6197-7200 Cheil Australia

Samsung Engineering Saudi Tel: 82-2-3780-2114

Samsung and Ganda Pte. Ltd. Samsung C&T Corporation Samsung C&T Corporation Americas Tel: 61-2-9763-9863

Arabia Ltd. Samsung Chemical USA, Inc. New York Studio

Tel: 62-761-859-774 Tehran Office Taipei Branch Samsung Engineering North America

Al-Khobar Tel: 1-562-229-1323 Tel: 1-212-625-3580 Cheil Vietnam

Tel: 98-21-2204-2106 Tel: 886-2-2728-8503 America Inc. Cheil USA, North America

Samsung C&T Malaysia Sdn. Tel: 966-3-889-1899 Fax: 1-562-926-9930 Fax: 1-212-625-3558 Tel: 84-8-3821-1111x230

Fax: 98-21-2204-2104 Fax: 886-933-915-615 Houston Regional HQ

Bhd. Tel: 966-3-896-7291 Tel: 1-281-977-7690 Samsung Chemical Europe Tianjin Samsung Wool Textile Tel: 1-646-380-5812

Tel: 60-3-2161-6497 Samsung C&T Corporation Samsung E&C (Shanghai) Fax: 1-281-679-0776 Cheil Philippines

Samsung Engineering GmbH (SCEG) Co., Ltd. Tel: 63-2-214-7685

Fax: 60-3-2161-5907 Riyadh Office Co., Ltd. Cheil USA, Dallas

Abu Dhabi Office Tel: 49-6196-66-7410 Tel: 86-22-2851-4771

Tel: 966-1-462-7641 Tel: 86-21-5208-1070 Grupo Samsung Ingenieria Tel: 1-972-761-7374

Waris Gigih Engineering and Al Bateen Fax: 49-6196-66-7466 Fax: 86-2851-4779 Cheil Thailand

Fax: 966-1-462-7743 Fax: 86-1381-818-2521 Mexico,

Technology Sdn. Bhd. Tel: 971-2-658-1775 SA DE, CV Tel: 66-2-695-9201

Fax: 971-2-658-1857 Samsung Chemical Material Cheil Canada

Tel: 60-3-2161-6497 Samsung C&T Nigeria Ltd. Samsung C&T Corporation Mexico Cheil America, Inc.

Trading (Shanghai) Co., Ltd. Tel: 1-905-819-5056

Fax: 60-3-2161-5907 Tel: 234-1-461-0439 Tokyo Branch Tel: 52-55-5207-6823 Tel: 1-212-399-1300 Southwest Asia

Samsung Engineering Co., Ltd. Tel: 86-21-6278-8966 Fax: 1-212-247-3737 Cheil India / Southwest Asia

Fax: 234-1-271-9208 Tel: 81-3-6234-2221 Fax: 52-55-5207-6789 Cheil Mexico

Mssc (M) Sdn. Bhd. Bureau de Liaison en Algerie, Fax: 86-21-6278-8884 Regional HQ

Fax: 81-3-6234-2210 Tel: 52-55-5747-5106

Tel: 60-3-3291-4342 Samsung C&T Corporation Alger Samsung Engineering Trinidad Tokyo Office Tel: 91-124-480-5500

Tel: 213-21-48-4624 Tokyo Office Tel: 81-3-6234-2200

Fax: 60-3-3291-4343 Algier Office Samsung C&T India Co., Ltd. Europe

Fax: 213-21-48-4622 Tel: 81-3-6234-2202 Fax: 81-3-6234-2255 Middle East & Africa

Tel: 213-21-59-1030 Private, Ltd. Trinidad and Tobago Cheil UK, Europe Regional HQ

Samsung C&T Corporation Fax: 81-3-6234-2253 Cheil MEA / Middle East·Africa

Fax: 213-21-48-3650 Tel: 91-11-4656-7800 Tel: 1-868-658-3512 Tel: 44-1932-455-328

Jakarta Office Fax: 91-9958-00-6166 Asia Regional HQ

Fax: 1-868-628-3593 Malaysia Office

Tel: 62-21-3983-7001 Samsung C&T Corporation Samsung Engineering Tel: 971-4-364-8753

Representative Office Tel: 60-3-2169-6915 Hotel Shilla Cheil France

Fax: 61-21-571-3243, 3244 Accra Office Samsung C&T Corporation Samsung Ingenieria Venezuela

Tel: 233-21-771-551 (Engineering & Construction), Tokyo Venezuela

Fax: 60-3-2161-1972 Co., Ltd. Tel: 33-1-4921-7501

Cheil South Africa

Samsung and Ganda Pte. Fax: 233-21-771-551 Indonesia Tel: 81-3-6234-2184 Tel: 58-412-024-6308 Tel: 27-11-549-1500

Tianjin Office Tokyo Office Cheil Italy

Ltd.–PT Gandaerah Hendana Tel. 62-21-527-8182 Fax: 81-3-6234-2183

Tel: 86-22-2840-8639 Tel: 81-3-3586-7571 Tel: 39-2-9218-9419

Tel: 62-761-859-774 Samsung C&T Corporation Latin America

Samsung Engineering Fax: 86-22-2840-8638 Fax: 81-3-3586-7360 Cheil Brazil / Latin America

Johannesburg Office Samsung C&T Corporation, Cheil Spain

Samsung and Ganda Pte. Tel: 27-11-884-8746 Kuala Lumpur Sdn., Bhd. Malaysia Sdn., Bhd. Regional HQ

Shenzhen Office Tel: 34-912-860-131

Ltd.–PT Inecda Fax: 27-11-884-6860 Tel: 603-2162-4735 Kuala Lumpur Tel: 55-11-5105-5950

Tel: 603-2162-0714 Tel: 86-755-8203-2204

Tel: 62-761-859-774 Fax: 603-2162-4761 Cheil Netherlands

Fax: 603-2162-0907 Fax: 86-755-8203-2321 Japan

Samsung C&T Corporation Tel: 31-15-219-6193

Samsung C&T (Thailand) Luanda Office Samsung C&T Corporation Cheil Japan

Samsung Engineering Taiwan Office Tel: 81-3-6234-2841

Co., Ltd. Tel: 244-222-333-126 Moscow Cheil Germany

Construction (Shanghai) Tel: 886-2-8751-0033

Tel: 66-2-264-0527 Fax: 244-222-333-136 Tel: 7-495-589-2658 Tel: 49-6196-66-26750

Co., Ltd. Fax: 886-2-8751-3131

Fax: 66-2-264-0530

ENGINEERING & Middle East Shanghai Cheil Austria

Tel: 86-21-5010-6886 Dubai Office

Samsung C&T Corporation CONSTRUCTION GROUP Samsung C&T Corporation Tel: 43-1-2127-385-3060

Fax: 86-21-5010-6887 Tel: 971-4-397-8538

Manila Regional Office Dubai Branch Fax: 971-4-397-8539

Tel: 63-2-815-2937 United States Tel: 971-2-365-3226 Cheil Poland

Fax: 63-2-815-2936 Samsung E&C Texas Inc. Fax: 971-50-458-9125 Samsung Engineering India Tel: 48-22-607-4636

Private Ltd. Nodia Starex Compounding

Tel: 1-512-672-3240 America, Inc.

Star World Corporation Ltd. Samsung C&T Corporation Tel: 91-120-406-0700 CIS

Fax: 91-120-406-0750 Tel: 1-619-278-0961

Tel: 63-2-815-2937 Africa Abu Dhabi Cheil Russia, CIS Regional HQ

Fax: 1-619-278-0964

Fax: 63-2-815-2936 Samsung C&T Corporation Tel: 971-2-671-707 Tel: 7-495-797-2581

Cairo Fax: 971-50-445-0254 Samsung Engineering

Kazakhstan Stacom Mexico, S.A DE C.V

Samsung C&T Corporation Tel: 20-2-750-9415 Cheil Ukraine

L.L.P. Almaty Tel: 52-664-627-4947

Ho Chi Minh Office Fax 20-2-2750-9410 Samsung C&T Corporation Tel: 380-44-391-5977

Tel: 7-727-232-0046 Fax: 52-664-627-4947x9

Tel: 84-823-1135 (Engineering & Construction),

Fax: 84-8-823-1138 Qatar Samsung Chemical (Thailand) China

Tel: 974-444-0155 Samsung Engineering Hanoi Cheil China / China Regional HQ

Representative Office, Hanoi Co., Ltd.

Samsung C&T Corporation Fax: 974-582-7367 Tel: 86-10-5769-2200

Tel: 84-4-3934-7992 Tel: 66-2624-6700

Hanoi Representative Office

Fax: 84-4-3934-7994 Fax: 66-2624-6780

Tel: 84-4-946-1407 Samsung C&T Corporation Cheil China, Shanghai

Fax: 84-4-946-1413 Saudi Tianjin Samsung Engineering Tel: 86-21-5464-4777x3000

Tel: 966-1-279-5004 Samsung Thai Engineering

Co., Ltd. Plastics Co., Ltd.

Samsung Chemical Technology Fax: 966-1-279-5101 Cheil China, Guangzhou

Bangkok Tel: 86-22-5868-0291

VINA LLC. Tel: 86-20-8550-0199

Tel: 66-2-264-0524 Fax: 86-22-5868-0299

Tel: 84-8-823-1135 Europe

Fax: 84-61-355-1831 Samsung C&T Corporation Fax: 66-2-264-0526 Cheil Hong Kong

London Tel: 852-2862-6425

Samsung C&T Corporation Tel: 44-208-232-3321

Yangon Office Fax: 44-208-862-0077 Cheil Taiwan

Tel: 95-9-513-878 Tel: 886-2-6603-5239

Fax: 95-9-514-718



Samsung C&T Corporation

New Delhi Office

Tel: 91-11-4655-9000

Fax: 91-11-4655-9090



Samsung C&T Corporation

Mumbai Office

Tel: 91-22-6655-0491

Fax: 91-22-6655-0500



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Published by Samsung in coordination with Cheil Worldwide and ICGroup

Printed by Samsung Moonwha Printing Co., Seoul, Korea

Photography by Bruce Lum, Craig Takahashi, Sajinmoon Studio, and Corporate Agenda

Created by Corporate Agenda: www.corporateagenda.com