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					are:
you




                                                SAMSUNG PROFILE 2010
       SAMSUNG PROFILE 2010
                              www.samsung.com
are:
you




                                                SAMSUNG PROFILE 2010
       SAMSUNG PROFILE 2010
                              www.samsung.com
Our world was built by
individuals, each with their
own anomalous package
of traits, characteristics,
and inclinations.

Certainly, all solitary
beings find their place in
society and connect with
others, assembling in groups
based on myriad factors
such as interest, creed,
and circumstance. Yet our
conventions, the way we live
and the principles by which
we operate, are an amalgam
representing the unique
character found in every
man, woman, and child.

In this piece, Samsung
acknowledges the undeniable
role that individuals have
played in our growth as
a company.

In this piece, we celebrate you.




                          /1
you are:




           3
influential
Your actions have weight. How you work, play, spend,
and feel dictates the movement of markets and the
behavior of economies. The Samsung Economic
Research Institute takes a microscope to international
affairs, technological development, and economic
forces to identify trends among the collective and draw
intelligence about what’s next.




                                              5
7
   ex   No two of you are exactly the same.
        To understand your changing tastes and

  tra   behaviors, the Samsung Market Intelligence
        Group first interacts with consumers through
        diverse methods, all of which seek to identify

ordin   roots of motivation. The ultimate goal? To better
        understand how you think, work, and play.


  ary
        From there, Samsung innovates and enhances,
        ultimately delivering product experiences that
        behave as though they were made just for you.




                                                            9
evolving
Consumer demand is in a constant state of flux. You know what
consumers want now…but what about five years from now?
Understanding the mood of the market is critical to the success of the
world’s leading enterprises. The Samsung Global Strategy Group helps
companies identify new opportunities and generate forward-thinking
ideas designed to better engage the customers of tomorrow.




                                                                  11
you are:   prepared
           You face uncertainty every day—in your family, throughout
           your career, and simply by walking down the street.
           Anticipating what we cannot see is a natural human quality
           that helps counter the unknown. Samsung offers high-
           performance insurance products covering fire, marine,
           life, and beyond that help package risk into something
           manageable. As these businesses continue to expand
           globally, more and more people around the world can be
           ready for whatever life throws them.




                                                                        13
aerobic
Our bodies are complex organic systems
that require clean air…air which is increasingly
hard to find. To help the atmosphere fight back
against pollutants, Samsung will plant thousands
of mangrove trees in Thailand to counter the
effects of greenhouse gas. That helps us all
breathe a little deeper.




                                                   15
demanding                                              frugal
You want cutting edge, high-design products.           Getting more and paying less is a notion
You also want them produced with a light impact        attractive to us all, and businesses understand




          O
on the environment. Samsung is implementing            that cost reduction is critical to staying
new methods that will greatly reduce the release       competitive. Samsung helps lower bottom
of perfluorocarbons (PFC) into the atmosphere          lines around the world by building cleaner
during the manufacturing of LCD TVs. Tread             ships that use less fuel and have less impact
softly and watch a big screen.                         on marine life. In 2009, Samsung was
                                                       presented with the Green Ship Award and
                                                       selected as the world’s best green ship at the
                                                       7th Green Ship Technology Conference.




                                                                                                         lean
                                                                                                         More and more, you are looking for
                                                                                                         less—less packaging, less waste,
                                                                                                         less resources used. To give your old
                                                                                                         technology a new lease on life, Samsung




                                                   3
                                                                                                         created a widely used Take-Back
                                                                                                         Program that promotes the recycling of
                                                                                                         electronic wastes such as TVs, monitors,
                                                                                                         toner, and mobile phones.




                                                                                                                                               17
         Your interests are different. Your routines are
         different. But most energy systems have two
         settings: on and off. New thinking recognizes that
         power delivery should flex and bend to match
         the unique demands of individual households.
         Samsung is building the energy storage system
         for the Smart Grid that will adapt to your energy
         needs in real time, so you can dial up the power
         when you need it and power down during idle
         moments. Energy consumption is no longer one
         size—or one price—fits all.




regi
mented




                                                  19
samsung profile 2010 / 20




involved
You affect the environment in many ways,
both direct and indirect. Green ambition starts
with individuals, taking shape in things as small
as a neighborhood car pool and as large as
Samsung’s brand new energy cluster in Ontario,
Canada. The project, slated for completion in
2016, will provide 2.5 GW of power to over
1.6 million households through a mix of wind
and solar technology.




                                                    YOU ARE:




                                                               21
 INTUITIVE        SMART
   LOYAL          LOVING
PASSIONATE   INDEPENDENT
  STRONG        CREATIVE
  PRIVATE        CLEVER
 ORIGINAL        SOMBER
 AWKWARD      INDUSTRIOUS
  INTENSE      DRAMATIC
   SWEET         ELATED

                            23
                                                          ALI CE
                                                                             I’m 12 years old.

                                                 I like school, but school is black and white. My friends are the colors.

                                        I send 20 texts a day if it’s a busy day. Fifty if it’s a boring day. Zero if I lost my phone.


OWNER: SAMSUNG GALAXY TAB
                            I take pictures with my phone, send video with my phone, and talk about my pictures and videos on my phone.

                                                       E-Books are great, because if I finish a book at midnight,

                                                                I can just order another and keep going.




                                                                                                                                          25
                                                                                    MARY




                              I’m a Fashion Buyer.

 I took a path less traveled: from biology, to the study of aquatics, to fashion.

All embrace the beauty of the organic, and the ebb and flow of matter in space.




                                                                                            OWNER: SAMSUNG SF410 LAPTOP
          You know that a look has “it” when you see how it moves.

  It’s not only about the clothes, but how the clothes connect to the wearer.

         My grandmother is everything that a woman should aspire to.

          If I wasn’t a Fashion Designer, I could be a race car driver.

                      I have a need for speed. Seriously.



                                                                                       27
                                                              MARK
                                                                                  I’m a Photographer.

                                     Last week, I was on a plane and we were tumbling above a lightning storm. I held my camera to the window,




OWNER: SAMSUNG NX10 DIGITAL CAMERA
                                                    blocked out all ambient light, set the shutter to ‘bulb’, and hoped for the best.

                                                                    It was one of the best things I have ever shot.

                                             My camera has to be light, crisp, and multimedia-ready. I never like to miss an opportunity.

                                         I love New York but there is something about Palm Springs…the valley, the architecture, the light…

                                                                      I walk down the street and I see in images.

                                                                            This is a blessing and a curse.




                                                                                                                                                 29
                                       THE


        RIVERAS
                 Taekwondo. Sewing. Drawing. Video Games. Reading.

          Swimming. Playing. Sleeping. Toys. Bathhouse. Television. Running.

                        I am 6, I am 8, I am 10, I am don’t ask.

            We are looking forward to school. Some of us more than others.

                  There is some fighting, but mostly there is laughing.




                                                                                              OWNERS: SAMSUNG 3D LED TV
           We speak English, French, and Spanish. Not always in that order.

We are on vacation right now, but daddy is away on business and we miss him very much.

                 Nous sentons bénis pour avoir un famille si affectueux.




                                                                                         31
FREDRIK
        I am a Site Manager working with Samsung Heavy Industry.

We are building drillships for use in the Arctic Circle—the first of their kind.




                                                                                   PARTNER: SAMSUNG HEAVY INDUSTRIES
I’m a Swede who is getting more and more accustomed to Korean culture…

                    our menus couldn’t be farther apart.

    I value people who say what they mean, and who do what they say.

                            If you draw it, build it.

Being cheapest can be overrated, just as being the best can be underrated.




                                                                                                                       33
                                                              KYUNGMI N

RECIPIENT: COMPANION FROM SAMSUNG‘S GUIDE DOG PROGRAM
                                                                                                  I’m a university student.

                                                                                         When I met Midam, I was afraid of dogs.

                                                                            Then she came up and started jumping and licking me everywhere.

                                                                                             The experience was unexpected.

                                                                    I am studying to become a teacher, and will soon graduate at the top of my class.

                                                                               We have a strong bond. She knows what I need before I do.

                                                        And I can tell how she is feeling just by the sound of her tail against the floor…I know when she’s laughing.

                                                                                 I’m not sure what’s next, but I know Midam will be there,

                                                                                                and I can’t wait to find out.




                                                                                                                                                                        35
you are:




           productive
           If Web 1.0 connected us, Web 2.0 is helping
           us do and see more than ever before. Good
           applications make our lives faster, richer, and
           better. Samsung has forged relationships
           with mobile content developers around the
           world to create useful apps that are exclusive
           to Samsung mobile devices.




                                                  37
nostalgic
You want to click, capture, and share the
moments that make life wonderful. Thankfully,
advancements in chip manufacturing have
made data storage an afterthought, and
Samsung is leading the charge. Low-power
chips, Flash-based drives, and other high
performance microtechnology allow consumers
to share stories with anyone in the world…no
matter how involved those stories may be.




                                                social
                                                How do you use your phone? Do you talk? Text? Chat?
                                                Tweet? Surf? Shoot? Samsung allows for “all of the above.”
                                                The Galaxy S puts everything in one sleek package, creating
                                                a tool built for nearly every conceivable communication.
                                                Android apps, augmented reality features, and a brilliant super
                                                AMOLED screen make this phone the absolute epicenter
                                                of social connections.




                                                                                                            39
expectant
You no longer want to view motion pictures—
you want to experience them. Home theater
technology now allows for full immersion into
the story in ways unimaginable even 10 years
ago. Through an agreement with DreamWorks
Animations, Samsung has secured exclusive
3D versions of some of the company’s most
eye-popping films.
                                                41
fluid
Your life happens on the move, but too
often your most powerful computing
devices remain linked to points A, B, and C.
The Samsung Galaxy Tab is a capable
companion no matter where the day leads
you. With apps that streamline and enhance
your life, two cameras to capture it all.
And with unrivaled multimedia capability,
the Galaxy Tab keeps you in the flow.




                                        43
urban
Across the world, people are returning to cities
and spurning sprawl. Part of the attraction is
a higher concentration of creativity and the power
of shared experiences. Samsung connects with
consumers through unique experiences like the
interactive LED installation in Hong Kong, where
individuals can publish personalized messages
from their mobile phones onto a digital canvas and
create memorable moments in real time.




                                                     45
com                                                                    fan
petitive           The beauty of competition lies not with the final
                  score, but with the discipline, character, and
                 hard work that sport instills in us all. Samsung
                                                                       atical             Being a fan means entering a meaningful
                                                                                        relationship—however strained—with
                                                                                       our favorite teams and athletes. Some
                promotes the benefits of gamesmanship around                         of the most passionate affairs can be found
               the world. School Olympics is a joint program                       in the sport of football: the world’s game.
             with the Denmark Olympics Committee that                             Samsung is right there with you, acting
            offers youth of all ages and ability the chance to                   as title sponsor and devoted fan of
           show their stuff on a national stage.                                Chelsea Football Club.




                                                                                                                               47
dis                                                               tac
cern           Information availability has transformed the way
              we buy, with discerning consumers calling the       tile              You value immersive experiences, particularly
                                                                                   during a purchase decision. Marketing efforts like


ing
             shots. Smart shoppers demand a smart shopping                       Samsung Mobile Unpacked and the Samsung
            experience, and Samsung delivers with ideas like                    Mobile Live Roadshow give consumers the
          the Smart Shop Display. This interactive technology                 opportunity to physically engage with the latest
         invites consumers to understand and experience                      technology, creating opportunities to get up-close
        the product virtually, giving you a wealth of insight               and personal with the brand. The system also
       well before your wallet appears.                                    recognizes the way you interact and identifies the
                                                                          most popular features, helping Samsung understand
                                                                         you better and improve future products.


                                                                                                                          49
expressive
Some things remain impervious to time. No matter how far
technology advances and our distractions multiply, literature
will endure as one our most beautiful and important forms
of communication. Codeveloped by Samsung in 2006, the
annual Tagore Literature Awards celebrate and promote
the very best literature in India, spanning essays, poetry,
autobiographies, and more.




                                                                51
          You have deep experience and strong
          ideas, and by helping others you enrich
          yourself as well as those around you.
          Across the world, Samsung provides
          outlets for our innate sense of caring,
          including the SDS IT Classroom, which
          provides IT education to underserved
          markets, and the Samsung Hope Project,
          which supports areas of educational,
          cultural, and social welfare.




                                                    2009
                                                    financial
                                                    highlights




g
enerous
                                                    Amounts in Billions

                                                    Net Sales*
                                                    Total Assets
                                                    Total Liabilities
                                                    Total Stockholders’ Equity
                                                    Net Income*
                                                                                                                     220,120.4
                                                                                                                     343,811.6
                                                                                                                     212,512.9
                                                                                                                     131,298.6
                                                                                                                      17,663.8
                                                                                                                               Won




                                                    * Won/U.S. Dollar yearly average exchange rate: 1,276.40/1$, Won/Euro: 1,774.35/1€
                                                                                                                                         Dollars

                                                                                                                                          172.5
                                                                                                                                         294.5
                                                                                                                                         182.0
                                                                                                                                          112.5


                                                     Won/U.S. Dollar as of the end of December 31, 2009: 1,167.60/1$, Won/Euro: 1,674.28/1€
                                                                                                                                           13.8
                                                                                                                                                   Euros

                                                                                                                                                    124.1
                                                                                                                                                   205.3
                                                                                                                                                   126.9
                                                                                                                                                    78.4
                                                                                                                                                     10.0




                                                                                                                                                            53
Net                                                   Total
Sales                                                 Assets
dollars in billions                                   dollars in billions




                              174.2   173.4   172.5                                 302.9           294.5
                      158.9                                                 280.8
140.9                                                                                       252.5
                                                      233.8




2005                  2006    2007    2008    2009    2005                  2006    2007    2008    2009




                                                                                                            55
Total                                             Total
Liabilities                                       Stockholders’ Equity
dollars in billions                               dollars in billions




                          192.7                                                              112.5
                  181.7                   182.0
                                  162.0                                        99.1
153.0                                                                                 90.5
                                                                        80.8
                                                  72.2




2005              2006    2007    2008    2009    2005                  2006   2007   2008   2009




                                                                                                     57
Net
Income                                            Employees
dollars in billions                               in thousands




                             13.9          13.8                                276    275
                      12.9                                       254    263
                                                  229
                                    10.7
9.4




2005                  2006   2007   2008   2009   2005           2006   2007   2008   2009




                                                                                             59
we                                                   Samsung                                             In the past year, by advancing sales and




are:
                                                                                                         profits across all businesses, including TVs,
                                                     Electronics                                         mobile handsets, memory chips, and LCDs,
                                                     Co., Ltd.                                           we cemented a commanding position in our
                                                                                                         major businesses and maintained stable profits.
                                                     Employees: 173,965 (As of June 30, 2010)            In other business areas, including notebook
                                                     2009 Revenue: KRW 139 trillion                      computers, digital home appliances, printers,
                                                     (Consolidated basis)                                and System LSI, sales and profits also
                                                     Tel: 82-2-2255-0114                                 grew significantly.
                                                     www.samsung.com
                                                                                                         In the memory semiconductor business, we
                                                     Despite the challenging market conditions in        performed well above forecasts, reinforcing our
Electronics Industries                               2009, we delivered the best sales performance       leadership in the market. With our differentiated
Machinery & Heavy Industries                         in our forty-year history, achieving record sales   technologies and cost competitiveness in LED
                                                     of KRW 139 trillion and operating income of         panels, we achieved the highest profit margin
Chemical Industries                                  KRW 11.6 trillion. We outperformed the market       in the industry.
Financial Services                                   and increased sales by an impressive 15
                                                     percent and operating income by a stunning          When it comes to our core products, including
Other Affiliated Services                            91 percent over 2008. We strengthened our           mobile devices and TVs, we exceeded all
                                                     industry leadership in core businesses and          records. In the mobile phone business, our new
The number of employees for all companies is as of   enhanced our brand value.                           category lineups for touchscreen phones and
December 31, 2009 unless noted otherwise.                                                                smartphones proved successful. Our concerted
                                                     This year marks the start of our ten-year Vision    focus on emerging markets also yielded
                                                     2020 corporate goal. In the next decade,            outstanding results; we attained a worldwide
                                                     we will join the ranks of the top ten global        market share of 20 percent. In the TV business,
                                                     companies by achieving USD 400 billion in           we solidified our position in the LCD TV market
                                                     sales, becoming a top five global brand, and        by releasing a full range of LED TVs and leading
                                                     securing our reputation as one of the ten most      the 3D TV market.
                                                     respected companies worldwide. Company-
                                                     wide, we will build a content-rich business
                                                     structure that fosters innovation in hardware and
                                                     software. Building from our creative platform,
                                                     we will develop new businesses in health, the
                                                     environment, and renewable energy.




                                                                                                                                            61
                                   Samsung
                                   SDI Co., Ltd.

                                   Employees: 12,159
                                   2009 Sales: USD 3,875.9 million
                                   Tel: 82-31-8006-3100
                                   Fax: 82-31-8006-3397
                                   www.samsungsdi.com

                                   When Samsung SDI decided to shift its core
“ We design in                     business to energy in 2010, it expanded its
  accord with nature-              investment in rechargeable batteries as well
                                   as next-generation energy projects, injecting
  both human and
                                   USD 38.865 million into R&D and facilities. The
  environmental.”
                                   company is known for having the world’s best
                                   cell and module efficiency and for developing
 Jaehyung Kim
 Senior Designer /                 technology with high capacity, safety, and
 Design Group / Visual Display /   reliability.
 Samsung Electronics
                                   In 2009, Samsung SDI ranked second in the
                                   global lithium-ion battery market, with 21 percent
                                   of the market, and in the plasma display panel
                                   (PDP) market, with a 32 percent share.
                                                                                                                                             “ My group is like a polar
                                   Samsung SDI commercialized the energy                SB LiMotive, a joint venture between Samsung           bear-large, yet also agile,
                                   storage device and launched a dedicated              SDI and Germany’s Bosch, will supply batteries         wise, and inventive.”
                                   team to enter the high-capacity storage device       for electric vehicles and hybrids. The company
                                   business. This area has enormous potential. The      will continue to invest in developing batteries       Kyungwon Seo
                                   high-capacity lithium-ion rechargeable batteries     and systems for electric vehicles through 2020,       Senior Engineer / Pack ESS Development Group /
                                   will allow subways and elevators in high-rises       and we expect this area to generate USD 10.2          Energy Business Division / Samsung SDI
                                   to serve as small power generators, making the       billion as we become a global leader in green
                                   batteries essential to the smart grid.               energy for automobiles.

                                                                                        Our PDP division focuses on differentiated,
                                                                                        efficient products, on-time supply, and increased
                                                                                        profits by expanding the lucrative 50-inch and
                                                                                        larger full high-definition market, developing
                                                                                        products like the ultraslim PDP.

                                                                                        Our dye sensitized solar cell (DSSC) is a
                                                                                        technology that generates electricity based on
                                                                                        the same mechanism as plant photosynthesis.
                                                                                        The DSSC, which creates distinctive day
                                                                                        lighting, is truly a new generation solar cell. We
                                                                                        are also developing transparent photovoltaic
                                                                                        modules incorporated into windows and doors
                                                                                        for integrated photovoltaic systems.

                                                                                        Samsung SDI is preparing the world for the
                                                                                        coming hydrogen economy, with key fuel cell
                                                                                        technologies that can be widely adopted by fuel
                                                                                        cell vehicles and vessels.




                                                                                                                                                                               63
                                                                                                                                       Samsung                                            Established as a joint venture between Samsung     As for the future, SCP’s preparation for
                                                                                                                                                                                          and Corning in 1995, Samsung Corning               tomorrow is taking place every single day.
                                                                                                                                       Corning Precision                                  Precision Materials has consistently proven its    SCP is living up to rigorous standards of both
                                                                                                                                       Materials Co., Ltd.                                technological and supply capability that is at     quality and service to not only meet customer
                                                                                                                                                                                          a world-class level. Taking advanced fusion        satisfaction but also to fulfill its 2020 vision
                                                                                                                                       Employees: 4,143                                   technology, originally developed by Corning, to    statement, The Materials for Tomorrow.
                                                                                                                                       2009 Sales: USD 4.25 billion                       a new level, SCP has helped Korean LCD panel       Samsung Corning Precision Materials is ever
                                                                                                                                       Tel: 82-2-2255-0777                                makers become the global leaders of the LCD        committed to growing as a leading inorganic
                                                                                                                                       Fax: 82-2-2255-2739                                panel industry that they are today. SCP products   materials provider with newer, smarter, and
                                                                                                                                       www.scp.samsung.com                                are found in the most preferred displays in        greener products for the future.
                                                                                                                                                                                          the growing world of information technology,
                                                                                                                                       Samsung Corning Precision Materials is a           including LCD TVs, LCD monitors, notebook
                                                                                                                                       leading manufacturer and provider of glass         computers, and handheld devices.
                                                                                                                                       substrates for advanced panels. Formerly
                                                                                                                                       known as Samsung Corning Precision Glass,          With production facilities in the two regions
                                                                                                                                       the company changed its name on May 14,            of Gumi and Cheonan, SCP has focused on
                                                                                                                                       2010, to reflect its determination to develop      producing LCD glass substrates. In 2007,
                                                                                                                                       new businesses in the fields of specialty glass,   however, SCP’s business scope was expanded
                                                                                                                                       electronic materials, energy, and eco-friendly     through a merger between SCP and the former
                                                                                                                                       ceramic materials.                                 Samsung Corning, a company with decades
                                                                                                                                                                                          of experience making CRT glass and other
                                                                                                                                                                                          critical components and materials for advanced
                                                                                                                                                                                          displays. Now the SCP is more competitive due
                                                                                                                                                                                          to the combination of our existing and our new
Samsung                                              & Mechatronics Solution) division includes         “ The battle cry of my                                                            high-value-added businesses.

Electro-Mechanics                                    image sensor modules and precision motors.           team is ‘Dream BIG and
                                                     Samsung Electro-Mechanics is a technology-           Aim HIGH.’ ”
Co., Ltd.                                            driven company and, through our Inside Edge
                                                     program, we are focusing on developing state-       Jungsoo Lee
Employees: 19,861                                    of-the-art technology and parts.                    President /
2009 Sales: USD 4.35 billion                                                                             Samsung Electro-Mechanics
(Consolidated basis)                                 We plan to expand into promising new                Philippines Corp. (SEMPHIL)                                                      TFT-LCD Glass Substrate
Tel: 82-31-210-5114                                  businesses such as energy industry,
Fax: 82-31-210-6363                                  biotechnology, electronic vehicles, and
www.sem.samsung.com                                  ubiquitous sensor networks. Higher profit bases
                                                     are being established as we expand high-end
Samsung Electro-Mechanics, established               products and enhance cost competitiveness.
in 1973 as a manufacturer of key electronic          We have also invested in R&D resources and
components, has become the leading electronic        built a global R&D network.
parts maker in Korea and a major global player,
with USD 4.35 billion in revenue.                    We introduced several industry-leading products
                                                     in 2009, including a small multilayer ceramic
Our company consists of four divisions. The          capacitor with the world’s highest capacity; in-
LCR (Inductance Capacitance Resistance)              mold antenna, a third-generation antenna; the
division includes multilayer ceramic chip            world’s first 12-megapixel camera module with
capacitors and tantalum capacitors; the ACI          3X optical zoom; and an environmentally friendly
(Advanced Circuit Interconnection) division          LED lighting system for ports.
includes high density interconnections and
IC (Integrated Circuit) substrates; the CDS          In addition, our social contributions were
(Circuit Drive Solution) division includes digital   recognized for outstanding performance with
tuners, network modules, power modules,              the award of excellence and the management
and ubiquitous modules; and the OMS (Opto            prize at the 15th Annual Samsung Volunteer
                                                     Service Awards.




                                                                                                                                                                                                                                                                                65
Samsung                                             In 1994, we implemented SAP for Samsung             manufacturing, financial, chemical, medical,      Samsung LED                                           Under the company slogan ‘Light Up Your             Samsung LED plans to expand its business
                                                    Electronics—the very first SAP implementation       and other industries. Our current business for                                                          Imagination’, Samsung LED aims to be a global       gradually from LED for LCD BLU to light
SDS Co., Ltd.                                       in Korea. We also integrated more than 40           overseas customers is composed of six core                                                              tier 1 LED company by 2015. An expert in            engines, automotive lighting, and more. Through
                                                                                                                                                          Employees: 3,687
                                                    Enterprise Resource Planning (ERP) systems          offerings: Smart Infrastructure Engineering,      2009 Revenue: USD 4.27 million                        LED, the company secures advanced original          this, it targets a record of USD 139.45 million in
Employees: 11,678 (1,824 overseas)
                                                    of Samsung Electronics around the globe             Enterprise Application Services, Mobile           (Excluding Q1 2009)                                   technology and R&D technology for the entire        sales revenue by 2020 with USD 63.15 million in
2009 Revenue: USD 3.2 billion
                                                    into one. Using our project experience, we          Communication Services, e-Government,             TEL: 82-31-300-7114                                   LED manufacturing process, from LED chips,          accumulated investment by 2020.
Tel: 82-2-6484-1354
                                                    provided governments and businesses at              ICT Infrastructure, and Business Process          FAX: 82-31-300-7034                                   packages, modules, to light engines.
Fax: 82-2-6484-1357
                                                    home and abroad with integrated ICT services.       Outsourcing.                                      www.samsungled.com
www.sds.samsung.com
                                                    Our overseas success stories include an                                                                                                                     In June of last year, Samsung LED created
                                                    e-government system for Japan and Southeast         Samsung SDS is committed to being a leading       Samsung LED, established in April 2009, is            a specialized system with offices in Suwon,
In 1985, Samsung Group executed an
                                                    Asia and a project for the railroad in China. Our   ICT service partner, providing premier ICT        a leader in the LED industry. The youngest            Giheung in Korea and Tianjin in China. It entered
unprecedented strategic plan to merge
                                                    global management system has been in place          services to customers around the world. As an     enterprise within the Samsung Group, it is one        the U.S. LED market by establishing a global
disparate businesses and Information
                                                    since SDS America was established in 1997.          intelligent convergence solution provider with    of the new businesses that Samsung Group is           sales branch in July 2010.
and Communications Technology (ICT)
                                                                                                        proven capabilities, Samsung SDS can help         fostering as it develops its vision for the future.
infrastructures into a single organization called
                                                    Today, we are a dynamic global operation.           customers achieve market leadership, improve                                                            Major products of Samsung LED include LED
Samsung SDS. Since then, Samsung SDS
                                                    We have shown an average annual growth rate         transparency, enhance the services they create,                                                         packages, LED for LCD BLU (Back Light Unit)
has led the ICT industry in Korea and provided
                                                    of 10 percent over the past four years. Our         raise the reliability of operating systems, and                                                         which supports the success of LED TVs, LED
premier ICT services to clients around the world.
                                                    market share is number one in Korea, and we         increase business performance.                                                                          modules, environmentally friendly LED light
                                                    are the third largest ICT service company in the                                                                                                            engines such as Flat Panel and Down Light, and
                                                    Asia-Pacific region.                                                                                                                                        automotive lighting such as head lamps and
                                                                                                                                                                                                                RCL (Rear Combination Lamp).
                                                    Samsung SDS has a broad portfolio of
                                                    service offerings, including consulting, network
                                                    and system integration, BPO, ICT infrastructure,
                                                    and ICT outsourcing in the areas of public,




                                                                                                                                                                                                                                                                                                       67
                                         Samsung                                        Samsung Mobile Display was conceived to take      Bringing together Samsung’s cutting-edge
                                                                                        the mobile display business over from Samsung     technological capabilities in LCD and AMOLED,
                                         Mobile Display                                 Electronics and Samsung SDI, with plans to        Samsung Mobile Display is committed to
                                         Co., Ltd.                                      foster the developing AMOLED business—            providing a comprehensive range of display
                                                                                        a new generation of display technology.           solutions including AMOLED, TFT-LCD, and
                                         Employees: 5,381
                                                                                                                                          TSP in one convenient channel. We currently
                                         2009 Sales: USD 2,726 million                  Samsung Mobile Display owns state-of-the-         manufacture and sell approximately 5 million
                                         Tel: 82-41-623-3114                            art technology in the most advanced display       diverse modules and panels annually, leading
                                         www.samsungsmd.com                             formats, including AMOLED displays.               the world market. We produce and sell more
                                                                                                                                          than 22 million AMOLED units with 98% market
                                         Samsung Mobile Display Co., Ltd. was           Samsung has been contributing to the small        share around the world.
                                         launched in January 2009 as a world-class      and medium LCD industry since 1984, with
                                         company in next-generation displays,           the China Dongguan LCD factory beginning          As a total solution provider, Samsung Mobile
                                         and is poised to become a future growth        operation in 1998. This was followed by the       Display is striving to brighten the future with
                                         engine for Samsung.                            release of the Color STN display in April 2001,   next-generation technologies such as foldable,
                                                                                        which captured the top share of the mobile        flexible, and transparent displays.
                                         Backed by world-leading technology in          display market in 2002. We have started
                                         cutting-edge display, we have three domestic   AMOLED business since 2001.
                                         manufacturing bases, including Cheonan,
                                         Giheung, and Busan, and two overseas           In development of AMOLED displays, Samsung
                                         manufacturing bases, Tianjin and Dongguan      succeeded in developing a 4.1-inch QVGA
                                         in China. In addition, we constructed eight    display in May 2005, a 4.3 inch WQVGA display
                                         overseas sales networks in the U.S., Japan,    in January 2006, the 3-D display in June 2006,
                                         Germany, Great Britain, and elsewhere.         a 31-inch display, which is the world’s biggest
                                                                                        in December 2007, and the world’s first 40-inch
                                                                                        display in October 2008. In addition, we mass-
                                                                                        produced the world’s first AMOLED displays in
                                                                                        September 2007, thus demonstrating that we
                                                                                        own the world’s most advanced technology in
                                                                                        the next-generation display industry.




“ Our team’s role is
  to pioneer what’s never
  been challenged.”
 Dongun Jin
 Principal Engineer / OLED Development
 Department / Samsung Mobile Display




                                                                                                                                                                            69
Drillship
            Samsung                                          SHI designs, engineers, and builds a              “ My team is like                      Since 1974, SHI has attracted orders for 855       Advanced technology continues to drive our
            Heavy Industries                                 broad line of workhorse ships, ranging from         a family, each looking               ships from worldwide shippers. In 2005, SHI        success. SHI leads the market in LNG carriers,
                                                             arctic shuttle tankers and liquefied natural        after the other during               implemented a zero-tolerance policy to ensure      with a 33 percent global market share.
            Co., Ltd.                                        gas (LNG) carriers to ferries and super-sized                                            quality and, since then, we have delivered 210
                                                                                                                 challenging times.”
                                                             container ships, as well as their navigational                                           defect-free ships, a record unmatched by other     In November 2009, we completed an
            Employees: 12,623                                and control components.                                                                  global shipbuilders.                               eco-friendly LNG-SRV (LNG Shuttle and
            2009 Revenue: USD 10.3 billion                                                                      Gordon McSkimming
                                                                                                                General Manager /                                                                        Regasification Vessel). The LNG-SRV can
            Tel: 82-2-3458-7000                              In addition, we build oil and gas exploration/     Offshore Commissioning Department /   As deep sea and arctic areas continue to be        regasify onboard and deliver directly to port
            Fax: 82-2-3458-6298                              production vessels and rigs, from drillships to    Samsung Heavy Industries              developed, oil exploitation technology also        without polluting seawater or disrupting
            www.shi.samsung.co.kr                            semisubmersible rigs and offshore platforms.                                             advances. With a 63 percent share of the           sea mammals. Such success in high-end
                                                             We are the global leader in several specialty                                            global drillship market, SHI is the industry’s     specialty shipbuilding has generated worldwide
            Founded in 1974, the Samsung Heavy               areas, including drillships, LNG carriers, and                                           undisputed leader.                                 recognition for SHI and underscores our
            Industries (SHI) main shipyard is located        supersized container ships.                                                                                                                 commitment to green policies.
            on the Island of Geoje, off the southern coast
                                                                                                                                                      SHI is also the only shipyard that has
            of Korea. The ultra-modern Geoje shipyard
                                                                                                                                                      continuously won orders for LNG-FPSOs
            boasts three dry docks and three floating
                                                                                                                                                      (Liquified Natural Gas-Floating Production
            docks, all supported by an integrated and
                                                                                                                                                      Storage Offloading), which produce, liquefy, and
            automated production system that ensures
                                                                                                                                                      store LNG while still at sea.
            defect-free vessels.




                                                                                                                                                                                                                                          71
Samsung                                         Samsung Total operates a large petrochemical         “ Our priority is that our                           At the same time, preservation of the natural
Total                                           complex, consisting of 13 separate plants, in          plant be a workplace                               environment and implementation of safety
                                                Daesan, in Korea’s Chungnam Province. Output           without incident, disease,                         standards at the workplace are our highest
Petrochemicals                                  ranges from olefins to polyolefins (polypropylene,                                                        priorities. Intensive measures have been taken
Co., Ltd.                                                                                              and pollution.”
                                                polyethylene, etc.), base petrochemicals (styrene                                                         to meet environmental safety regulations
                                                monomer, paraxylene, etc.), energy products                                                               and to make employees fully aware of
                                                                                                      Jounghown Sul
Employees: 1,000                                (LPG, jet-fuel, gasoline, etc.), byproduct fuels,                                                         environmental protection and safety issues.
                                                                                                      Associate /
2009 Revenue: USD 3.7 billion                   solvents, and other downstream petrochemicals         Environment & Safety Team /                         We have also created an eco-friendly park in
Tel: 82-2-3415-9341~3                           used in everyday life.                                Samsung Total Petrochemicals                        our petrochemical complex in Daesan, which
Fax: 82-2-3415-9350                                                                                                                                       is home to many animals and plants, including
www.samsungtotal.com                            Based on our current petrochemical businesses,                                                            pine trees, wild ducks, carp, and raccoons.
                                                we will enhance our energy business, including
Introduced as Samsung General Chemicals         LPG. We completed Korea’s largest LPG tank
in 1988, Samsung Total Petrochemicals was       in May 2010 and entered the LPG import and
established in August 2003 as a joint venture   sales business. Since August, we are on target
between Samsung and Total Group, a French       to produce 350,000 tons of jet-fuel and 100,000
global energy and chemical company.             tons of gasoline annually, to become an energy
                                                and chemical powerhouse.




                                                                                                      Samsung                                             Samsung Petrochemical has grown as a              a global chemical and energy enterprise,
                                                                                                                                                          global PTA manufacturer by producing the          adding two new businesses: manufacturing
                                                                                                      Petrochemical                                       world’s largest output of PTA—1.8 million tons    processes and technologies consulting in the
                                                                                                      Co., Ltd.                                           a year. Also, our innovations in management       petrochemical sector, and biomass-based
                                                                                                                                                          and differentiated customer service, aimed at     business in the environment-friendly sector.
                                                                                                      Employees: 300                                      developing our company from a B2B to B2C          We have established a center in each area for
                                                                                                      2009 Revenue: USD 1.8 billion                       business, have been recognized by major           research and development.
                                                                                                      Tel: 82-2-2255-0326                                 management consulting institutions in Korea
                                                                                                      Fax: 82-2-755-7564                                  and abroad. Building on our experience in         The company embodies a new corporate
                                                                                                      www.samsungspc.com                                  management, we have developed into a PTA          culture focusing on challenge, creativity and
                                                                                                                                                          solution provider in the development of new PTA   trust—and our employees have joined together
                                                                                                      Established in 1974, Samsung Petrochemical          manufacturing processes and related products.     to share and promote this vision. Our thirty
                                                                                                      has been a partner in the Korean petrochemical                                                        years have been characterized by challenges
                                                                                                      industry from the start. In 1980, we completed      In 2007, Samsung acquired the shares of its       and innovations. As a result, we have grown
                                                                                                      construction of the country’s first 100,000-ton     former joint venture company, creating an         as a global PTA manufacturer. Today we are
                                                                                                      purified terephthalic acid (PTA) manufacturing      opportunity for business expansion. Samsung       preparing to step up to an even higher position
                                                                                                      plant. By localizing the production of PTA, a raw   Petrochemical announced its vision of creating    as a global chemical and energy enterprise.
                                                                                                      material used in the polyester fiber business,
                                                                                                      we provided a breakthrough opportunity for
                                                                                                      the development of Korea’s key industries
                                                                                                      and acted as a driving force in the country’s
                                                                                                      economic growth.
                                                                                                                                                                                                                                             73
Samsung                                              Annual production capacity of Mecellose®               Samsung                                            Samsung                                        Our state-of-the-art security systems are built       Building on its expertise in gas turbine engine
                                                     increased from 25,000 tons to 27,800 tons, and                                                                                                           on world-class equipment including surveillance       technology and precision mechanics, Samsung
Fine Chemicals                                       we opened our Frankfurt office to strengthen
                                                                                                            BP Chemicals                                       Techwin                                        cameras, digital video recorders (DVRs), and          Techwin is also creating next-generation
Co., Ltd.                                            the competitiveness of Mecellose® in the
                                                                                                            Co., Ltd.                                          Co., Ltd.                                      network control systems. We provide a full range      energy equipment for use in naval architecture,
                                                     European market. In 2009, we expanded the                                                                                                                of specialized security solutions, such as video      ocean engineering and in factories. We are
Employees: 943                                                                                              Employees: 189                                     Number of Employees: 4,833                     surveillance capable of recording, searching,         developing LNG carriers, gas compressors for
                                                     scope of applications of AnyCoat®, not only as
2009 Sales: KRW 1.04 trillion                                                                               2009 Revenue: USD 260 million                      (As of May 31, 2010)                           detecting, and tracking, plus security cameras        floating production storage and offloading, air
                                                     a coating material for pharmaceutical capsules
Tel: 82-2-2255-0700                                                                                         Tel: 82-2-2255-0900                                2009 Total Sales: KRW 2.643 trillion           in streets, buildings, and large-scale industrial     supply devices for fuel cells, and a gas turbine
                                                     and pills, but also as an additive for foods. In the
Fax: 82-2-2255-0749                                                                                         Fax: 82-2-2255-0996                                Tel: 82-70-7147-7000                           facilities. The next step will be unmanned            cogeneration system.
                                                     ECM division, our company added additional
www.sfc.samsung.co.kr                                                                                       www.samsungbp.co.kr                                Fax: 82-31-8018-3702                           surveillance and access restriction that
                                                     process lines for BTP® (a raw material for
                                                                                                                                                               www.samsungtechwin.com                         combine our precision mechanics and imaging           Samsung Techwin’s Biotechnology sector
                                                     Multi Layer Ceramic Capacitor, MLCC), TMAC
Samsung Fine Chemicals makes electronic                                                                     Samsung BP Chemicals, a joint venture of                                                          technologies with intelligent identification          is dedicated to developing in vitro molecular
                                                     (a raw material used in TMAH, a chemical
chemical materials (ECMs), fine chemicals, and                                                              Samsung and BP Chemicals, is one of the            Since entering the aircraft engine and film    systems and sensor systems that “read”                diagnostic instruments and reagents that will aid
                                                     solution for semiconductors and LCD), and
general chemicals used in a variety of industries.                                                          world’s leading producers of value-added           camera businesses in 1977, Samsung Techwin     biometrics such as fingerprints, irises, veins, and   in identifying pathogens, such as the hepatitis
                                                     liquid crystal polymer (SELCION®) to strengthen
Established in 1964, we began as the world’s                                                                fine chemicals products such as acetic acid        has played a pivotal role in the domestic      faces. With technology for security, industrial,      and AIDS virus, by detecting their DNA or RNA.
                                                     our competitiveness in the global market. The
largest manufacturer of urea fertilizer and later                                                           and hydrogen. We produce 470,000 tons of           precision machinery industry, expanding its    medical, and military use, we provide a one-stop      In addition, mutations of DNA can be analyzed
                                                     General Chemical division also contributed
expanded into high-value-added products,                                                                    acetic acid annually, which is used directly and   business into electrical parts assembling      security solution.                                    by these diagnostic kits to classify types of
                                                     to our annual growth in 2009 by continuing
including Mecellose®, a chemical stabilizer,                                                                indirectly as a raw material in producing fine     equipment, semiconductor components, mobile                                                          pathogens for further clinical treatments.
                                                     to produce chemicals that are used as raw
emulsifier, and enhancer for adhesion used                                                                  chemicals such as vinyl acetate monomer (VAM)      phone cameras, and self-propelled howitzers.   Pursuing cutting-edge scientific and unmanned
                                                     materials at our Fine Chemicals and ECM
in a variety of materials; caustic soda, a raw                                                              and purified terephthalic acid (PTA), as well                                                     projects, Samsung Techwin is working on the           With its steady flow of cutting-edge technologies
                                                     divisions.
material for basic chemical products such as                                                                as solvents, pigments, dyes, and aromatics.        Today, Samsung Techwin stays ahead of          development of robot solutions, utilizing a range     over the past three decades, Samsung Techwin
detergent and whitening agents; and AnyCoat®,                                                               We are Korea’s only producer of acetic acid.       the curve with its vision, Being a Leader In   of technologies, such as high-performance             works tirelessly to provide its customers with
                                                     Since launching in 1964, Samsung Fine
a pharmaceutical coating material.                                                                          Since being established in 1989, Samsung           Next-Generation Intelligent Robot and Energy   cameras, groundbreaking robot technology,             greater safety and convenience. We look
                                                     Chemicals has had outstanding success,
                                                                                                            BP has steadily grown into a global company        Systems. Through constant innovation, the      and various applications. The company hopes           forward to earning their trust for years to come.
                                                     and today we are a top-tier fine chemicals
Since 2000, we have dedicated major efforts                                                                 whose best-in-class performance has been           company leads the security, defense, and       to realize its intelligent robot technologies for
                                                     company. We continue to invest our effort and
to developing next-generation ECMs such as                                                                  achieved through innovative activities and total   semiconductor industries.                      security, industrial, medical, and military use.
                                                     concentration to secure the best technology,
those used in the semiconductor and LCD                                                                     productivity maintenance (TPM) programs.
                                                     achieve world-class quality, and maintain the
industry, cutting-edge super-engineering plastic     greatest efficiency.
materials, and color laser printer toner. In 2009,                                                          In 2009, we sustained an operation rate (plant
we completed our plant for polymerized color                                                                reliability) of 99 percent and worked to reduce
toner and prepared for the commercial launch of                                                             production costs through various efforts, such
the product.                                                                                                as developing alternative energy (raw material)
                                                                                                            resources.
In 2009, we achieved KRW 1.04 trillion in
sales and KRW 86.7 billion in net profit from                                                               In addition, we have improved our CO2              SNP-3370
the growth of our higher-value-added fine                                                                   production process, a key part in acetic acid
chemicals, including Mecellose®, AnyCoat®,                                                                  manufacturing. Through constant innovation,
and ECMs.                                                                                                   we strive to be the most competitive acetic acid
                                                                                                            manufacturer in the world.

                                                                                                            The safety of our employees and the protection
                                                                                                            of the environment are of paramount importance.
                                                                                                            We are committed to producing the most
                                                                                                            competitive products in a secure and safe
                                                                                                            environment, in accordance with Samsung BP
                                                                                                            health and safety policies.




                                                                                                                                                                                                                                                                                                      75
Samsung                                              Samsung                                          Our customers are the key to our success,           In the overseas market, the company operates
                                                                                                      and we work constantly to develop new               three subsidiaries, five branches, and seven
Life Insurance                                       Fire & Marine                                    insurance products; to train our risk consultants   offices in foreign countries. Our new local
Co., Ltd.                                            Insurance Co., Ltd.                              for professional service; and to provide fast,      subsidiary in China is the first independent
                                                                                                      accurate indemnity services. Implementing           foreign insurance company in that country, and
Employees: 6,377                                     Employees: 5,223                                 accident prevention activities with our internal    we have also laid the groundwork for advancing
2009 Sales: KRW 25.7 trillion                        FY 09 Revenue: USD 9,292 million                 research resources, the Samsung Traffic Safety      in Asian emerging markets including China,
Tel: 82-2-1588-3114                                  Tel: 82-2-1588-5114                              Research Institute and the Samsung Loss             Vietnam and Indonesia.
Fax: 82-2-751-6165                                   Fax: 82-2-758-4320                               Control Center, is another critical part of our
www.samsunglife.com                                  www.samsungfire.com                              effort to improve customer satisfaction.            Samsung Fire & Marine Insurance has
                                                                                                                                                          successfully built a respected reputation as
Samsung Life Insurance, a Fortune Global             Samsung Fire & Marine Insurance is leading       Samsung Fire & Marine Insurance was the             a total risk solution partner providing risk
500 company, is South Korea’s largest and            the Korean non-life insurance industry and       first in Korea to create insurance product          management, financial services, and creative
most prominent insurer. Its headquarters are         spearheading global markets with creative        brands. Today, Anycar is the leading car            ways to manage customers’ risk based on
situated across from Namdaemun, a historic           business innovation, while our passion and       insurance brand. We were the first domestic         a customer-driven approach. Our employees
gate located in the heart of Seoul, South            commitment to our core values still remain as    automotive insurance company to offer a             are dedicated to building our company with
Korea. Principal products include life and health    our top priorities.                              dispatch service to actual accident scenes,         ethical business practices and motivated by
insurance, annuities and other financial services.                                                    and we now proudly offer the industry’s first       customer satisfaction and social contributions.
                                                     Our consistent achievement of superior results   24/7 Roadside Assistance Program with
Founded in 1957, the company quickly                 in profitability, financial soundness, and       Weekend Repair Service.
grew and attained a number one position              impressive customer satisfaction are
after 18 months in operation; in 1963, it was        unparalleled in the industry. Our new brand
incorporated under Samsung Group. Since              slogan, “think NEXT,” emphasizes our spirit of
then, Samsung Life Insurance has maintained          innovation and strengthens our brand identity.
its market leadership in the industry through
product innovation, marketing and distribution.

In 1986, the company opened representative
offices in New York and Tokyo. It has also
expanded in overseas operation through a joint
venture in Thailand in 1997 and China in 2005.
In 2006, the company became the first life
insurance company in South Korea to achieve
KRW 100 trillion in assets. On May 12, 2010,
Samsung Life Insurance went public in the
largest IPO in South Korea’s history.

The Samsung Life brand, the most valuable
                                                     Samsung                                          of convergence by offering alternatives such        Samsung Card has been awarded the Korea
                                                                                                      as cardless payment services that push the          Service Award for five years, has ranked number
in Korea’s financial services industry, is           Card Co., Ltd.                                   boundaries of traditional credit card payments.     one in the Korean Customer Satisfaction Index
synonymous with trust, reliability and stability.                                                                                                         for six consecutive years, and received prime
In 2006, we repositioned our brand with four         Employees: 3,478
                                                                                                      We strive to build win-win partnerships with our    minister’s special citation at the fourteenth
promises that sum up the essence of our work:        2009 Revenue: KRW 2.7 trillion
                                                                                                      network of 2.3 million merchants. As partners       Consumer Rights Day.
trust, expertise, benefits, consumer focus. Trust    Tel: 82-2-1588-8700
                                                                                                      for growth, we offer marketing consulting
symbolizes a promise that the company will be        Fax: 82-2-2172-7738
                                                                                                      services such as the Oasis Program, which           Our social responsibility activities, including the
there in times of need. Expertise is a promise       www.samsungcard.com
                                                                                                      gives merchants customer insights and industry      Green Shoots campaign, uphold our corporate
to use our knowledge to meet the needs of                                                             spending trend reports that help them connect       values and allow us to give back to society.
consumers at every life stage. Benefits are a        Founded in 1988, Samsung Card is the
                                                                                                      with customers and increase sales.
promise to provide a wide range of superior          only listed monoline credit card company
                                                                                                                                                          This year, we unveiled Vision 2015 with the
services that put consumers at ease. Consumer        in Korea. Through the years, we have
                                                                                                      To drive shareholder value, we have optimized       motto Best Partner for Better Life. Our vision
focus is a promise to maintain relationships         established ourselves as the industry leader,
                                                                                                      our business portfolio to maximize profit,          is to realize balanced growth in four business
with consumers and to listen to their needs.         pioneering new areas to direct the future of
                                                                                                      cultivate industry-leading asset quality            areas—card financial services, life care services,
Today, we are proud that consumers trust the         financial services.
                                                                                                      management capabilities, and refine our             marketing services and overseas business. By
Samsung Life brand above all others in the                                                            financial management system. Our strong             shifting our focus from traditional credit card
insurance industry.                                  Samsung Card serves our 9.6 million
                                                                                                      compliance system and ethics management             business to financial marketing services, we aim
                                                     individual and 420,000 corporate customers
                                                                                                      policy ensures integrity.                           to provide unsurpassed value to our members,
                                                     with comprehensive life-stage analyses and
                                                                                                                                                          merchants, shareholders, and employees.
                                                     market research. We are leading the new era


                                                                                                                                                                                              77
“ We provide two                                    Samsung                                               In our wealth management business, we
  complimentary assets                              Securities                                            have established a private banking-centered
  for clients: opportunity                                                                                system based on high-quality financial
                                                    Co., Ltd.                                             consulting and differentiated service provided
  and protection.”
                                                                                                          by a team of highly talented and committed
                                                    Employees: 2,861                                      private bankers. We offer customized financial
 Buwon Chung                                        2009 Net Revenue: USD 792 million
 Senior Associate / PB, SNI GFC Branch /                                                                  solutions based on a unique service model.
                                                    Tel: 82-2-2020-8000                                   In the institutional arena, we maintain a strong
 UHNW Business Unit /
 Samsung Securities                                 Fax: 82-2-2020-8097                                   presence by leveraging our competitive edge
                                                    www.samsungfn.com                                     in M&A, IPO, structured finance, and foreign
                                                                                                          institutional brokerage.
                                                    Samsung Securities is a full-service investment
                                                    bank with a focus on wealth management and            We are honing our capabilities to emerge as
                                                    investment banking. We are at the forefront of        a leader in the global financial services field,
                                                    Korea’s financial market, offering a full spectrum    satisfying the financial and investment needs of
                                                    of services and products that include brokerage       customers worldwide and achieving our vision
                                                    services for stocks, futures, and options;            of becoming a global top-ten financial firm.
                                                    underwriting and advisory services; mergers
                                                    and acquisitions; sales of beneficiary certificates
                                                    and mutual funds; sales of other financial
                                                    products, including OTC derivatives products
                                                    such as ELS and warrants; and trading and
                                                    principal investment.
                                                    We have an extensive business network with
                                                    95 local branches, overseas subsidiaries, and
                                                    offices in Hong Kong, London, New York,
                                                    Tokyo, and Shanghai. Our vast infrastructure,
                                                    combined with high-caliber human resources,
                                                    provides a solid framework for delivering quality
                                                    financial services to the needs of individual and
                                                    institutional clients.




 Samsung Asset                                      Our market-beating performance is driven by           In recognition of our distinguished asset
                                                    a value investment philosophy that prioritizes        management performance, Samsung Assets
 Management                                         risk management over returns. This strategy is        received the Best Fund Award, the Grand Prize
 Co., Ltd.                                          based on rigorous research by Korea’s largest         at the Korea Funds, given by the Maeil Business
                                                    and most skilled team and the unsurpassed             Newspaper in 2008. We also won the Best
 Employees: 240                                     expertise of our fund managers.                       Asset Management in Capital Market Prize
 2009 Revenue: USD 92.3 million                                                                           awarded by the Herald Business Newspaper
 (As of March 2010)                                 With our proven investment knowledge                  in 2009.
 Tel: 82-2-3774-7600                                and high-quality process control, we were
 Fax: 82-2-3774-7633                                designated for the third time as the lead fund
 www.samsungfund.com                                manager for the Government Investment Poll
                                                    for Korean Public Funds by the Ministry of
 Samsung Asset Management (Samsung Asset)           Strategy and Finance. We also lead the market
 is the top asset management company in             and continue to increase market share over
 Korea, managing USD 83.7 billion in assets         recent years. But last year, our assets under
 as of March 2010. We provide investment            management decreased by USD 13.2 billion
 trust and mutual fund management to retail         (measured from March 2009 to March 2010)
 and institutional clients. We are also the sole    because of challenging market circumstances.
 manager of the Asian Bond Fund, an investment      We recorded USD 92.3 million in sales and
 vehicle created by eight Asian central banks for   USD 27.7 million in profit before tax, despite a
 investment in the Asian bond market.               substantial increase in costs associated with
                                                    expansions in staff and overseas investment.
                                                                                                                                             79
Samsung Venture                                   In 2004, we began to expand overseas by               Samsung                                             Samsung C&T Trading & Investment Group            and direct-investment operations in steel,
                                                  establishing our U.S. office in San Jose,                                                                 works in energy/environment, natural resources    electronics and chemicals, as well as a
Investment Corporation                            California. In 2010, we further expanded our
                                                                                                        C&T Corporation                                     and industrial materials through 91 overseas      wide range of other businesses, including
                                                  global presence by opening offices in the U.K.                                                            operational bases. In the fields of energy and    apparel and IT.
Employees: 32                                                                                           Employees: 7,265
                                                  and Japan. This allows a rapid and intimate                                                               the environment, projects focus on photovoltaic
2009 Revenue: USD 11.2 million                                                                          2009 Revenue: USD 9.31 billion
                                                  channel between Samsung and the local                                                                     energy, wind power, bio-energy and other          In the future, we will reinforce our core
Tel: 82-2-2255-0299                                                                                     Tel: 82-2-2145-2114
                                                  venture capital community. Our Silicon Valley                                                             renewable energy sources, as well as promising    competencies, such as finance, logistics,
Fax: 82-2-2255-0288                                                                                     Fax: 82-2-2145-3114
                                                  office boasts a strong network with top tier                                                              areas such as water desalination.                 marketing, IT, risk management, and M&A.
www.samsungventures.com                                                                                 www.samsungcnt.com
                                                  venture capital firms and is widely recognized as                                                                                                           We will also capitalize on our major strength
www.samsungventure.co.kr
                                                  a leading corporate venture capital firm. In the                                                          In natural resources, we are conducting           of “Comprehensive Business Power,”
                                                                                                        Founded in 1938, Samsung C&T is the
                                                  past five years, more than half of our invested                                                           exploration, development and production           with an aim to enhancing and diversifying
Samsung Venture Investment Corporation                                                                  original Samsung. The company has
                                                  companies were overseas.                                                                                  activities in ten oil and gas fields, and are     our existing trading capabilities and further
(SVIC) is the corporate venture capital arm                                                             developed alongside the astonishing growth
                                                                                                                                                            also active in gas distribution. In industrial    expanding our business lines.
of Samsung Group. We focus on sourcing                                                                  of the Korean economy. Designated in
                                                  SVIC’s seasoned venture capital professionals                                                             materials, we are engaged in trading
strategic investment opportunities for the                                                              1975 as Korea’s first general trading company,
                                                  have years of expertise in deal structuring and
Samsung Group, with dedicated venture                                                                   Samsung C&T conducts complex trading
                                                  risk management. Our work has provided
investment professionals covering key                                                                   and investment operations. Following our
                                                  strategic and financially leveraged benefits to our
technology areas across the globe.                                                                      1995 merger with Samsung E&C, our world-            Burj Khalifa
                                                  limited partners.
                                                                                                        class enterprise now has two branches—
Established in October 1999, SVIC has                                                                   Engineering & Construction Group and
                                                  Our win-win strategy for both Samsung
USD 416 million under management, and we                                                                Trading & Investment Group.
                                                  and the venture community make SVIC a
have made 368 equity investments globally as
                                                  key link between innovation centers and
of December 2009, delivering both strategic and                                                         Samsung C&T Engineering & Construction
                                                  Samsung Group.
financial returns.                                                                                      Group provides clients with peerless
                                                                                                        products and services in core product areas:
Our investment strategy closely aligns with the                                                         skyscrapers, high-tech factory facilities, roads
Samsung Group’s major technology initiatives.                                                           and bridges, harbors, power plants and
We invest in components (semiconductors,                                                                residential complexes—all areas that symbolize
sensors, etc.), digital media (consumer                                                                 state-of-the-art construction technology.
electronics, mobile software, etc.), display
technologies, clean technology (solar, LED,                                                             Always at the forefront of the industry, we
battery, etc.), and biotech companies.                                                                  currently play a leading role in constructing
                                                                                                        several of the world’s largest building projects,
SVIC’s corporate venture investment activities                                                          such as Malaysia’s Petronas Twin Tower and
provide Samsung affiliates with access to                                                               the Burj Khalifa in the United Arab Emirates.
innovative technologies around the world in
order to maintain leadership in the marketplace                                                         In the future, we plan to strengthen our
and to incubate new business opportunities.                                                             business by expanding our capabilities in
Also, we guide our portfolio companies to                                                               project planning, architectural engineering
appropriate Samsung business units and help                                                             and product design.
establish partnerships and collaborations.




                                                                                                                                                                                                                                                81
Samsung                                             Samsung Engineering excels in lump-sum              Our financial results are outstanding. In 2009,                                              Cheil Industries Inc.
                                                    turnkey projects mobilizing world-class             revenue jumped by 26 percent, to KRW 4.04
Engineering                                         engineers, and today we are executing               trillion, and operating profit by 82 percent, to
Co., Ltd.                                           megaprojects to create plants within                KRW 325 billion. The target for 2010 is KRW 11
                                                                                                                                                                                                     Employees: 3,299
                                                                                                                                                                                                     2009 Revenue: USD 3.3 billion
                                                    Hydrocarbon, such as Refinery, Gas, and             trillion in orders and KRW 5 trillion in revenue.                                            Tel: 82-31-596-3114
Employees: 4,680                                    Petrochemical, and Industrial & Infrastructure,     Our stellar showing is directly attributable to our                                          Fax: 82-31-596-3088
2009 Revenue: KRW 4,035 billion                     including Power, Metallurgy, and Water              seamless project management; this year we met                                                www.cii.samsung.com
Tel: 82-2-3458-3000                                 Treatment, around the world.                        all contracted schedules without a single delay,
Fax: 82-2-3458-3339
                                                                                                        and some even ahead of schedule. The trust of                                                Since our establishment as the parent company
www.samsungengineering.com                          Currently the company is working with the           our clients has translated into continuous growth                                            of Samsung in 1954, Cheil Industries has been a
                                                    largest national oil corporations in the Middle     for our company.                                                                             major force in the development of Korea’s textile
Established as Korea’s first engineering            East, including Saudi Arabia and the United
company in 1970, Samsung Engineering has                                                                                                                                                             industry. Since the 1980s, when we launched
                                                    Arab Emirates, and is a reputable name in           Samsung Engineering aims to become a world                                                   our fashion business, we have expanded into a
built its experience and expertise with more than   Southeast Asia, Latin America, and India. In        leader among comprehensive engineering                                                       number of different sectors, including chemicals
1,700 projects over the past four decades. We       2009, Samsung Engineering entered the African       providers, achieving USD 30 billion in order                                                 in the 1990s and electronic chemical materials
are dedicated to engineering, delivering the full   market with a USD 26 billion contract to build a    intakes and USD 20 billion in revenue in the next                                            (ECM) in the twenty-first century.
spectrum of services from feasibility studies,      refinery plant in Algeria.                          five years. To meet this goal, we plan to expand
design, procurement, and construction to
                                                                                                        our business to cover the entire hydrocarbon                                                 Our current success can be ascribed to our
pre-commissioning. With our excellent project
                                                                                                        plant industry, and to grow our business in non-                                             enterprising spirit, continued innovation, and
execution skills, Samsung Engineering is a
                                                                                                        hydrocarbon plants.                                                                          inspired vision, which enable the company to
leader in the high-value-added plant market.
                                                                                                                                                                                                     move beyond short-term success. In 2007, we
                                                                                                                                                                                                     overcame unfavorable business circumstances
                                                                                                                                                                                                     by consistently focusing on our vision of
                                                                                                                                                                                                     becoming a Creative Designer of the Future.
                                                                                                                                                                                                     As a result, we reaped handsome dividends
                                                                                                                                                                                                     while building sustainable growth.

                                                                                                                                                                                                     We will continue to roll out innovative products
                                                                                                                                                                                                     and technical processes by fostering a creative
                                                                                                                                                                                                     corporate culture that supports the company’s
                                                                                                                                                                                                     aim to become a leading global corporation.
                                                                                                                                                                                                     Our chemical business will lay the foundation
                                                                                                                                                                                                     for growth by solidifying our regional production
                                                                                                                                                                                                     footholds, overseas marketing, and localization
                                                                                                                                                                                                     strategies. At the same time, we will strive
                                                                                                                                                                                                     to secure more innovative material-based
                                                                                                       “ My team is like an eagle,                                                                   technologies such as nano and next-generation
                                                                                                         soaring higher and looking                                                                  flame-resistant products.
                                                                                                         wider than others.”
                                                                                                                                                                                                     In the ECM business, we are working to secure
                                                                                                        Sungan Choi                                                                                  a global competitive edge in semiconductor
                                                                                                        Vice President /                                                                             materials by introducing differentiated product
                                                                                                        Project Director for the Skikda Refinery Project
                                                                                                                                                                                                     lines that create new markets, rather than
                                                                                                        in Algeria / Samsung Engineering
                                                                                                                                                                                                     simply responding to market changes. While
                                                                                                                                                                                                     developing next-generation polarizing films,
                                                                                                                                                                                                     we will also introduce numerous display
                                                                                                                                                                                                     material products, building an infrastructure
                                                                                                                                                              TOC (Transparent Opaque Color) Resin
                                                                                                                                                                                                     for sustainable growth. In fashion, we plan to
                                                                                                                                                                                                     enhance the profitability of our mainstay brands,
                                                                                                                                                                                                     such as Beanpole and Galaxy, while fostering
                                                                                                                                                                                                     strategic businesses and developing new items
                                                                                                                                                                                                     that reinforce brand competitiveness. Through
                                                                                                                                                                                                     brand marketing and strengthened distribution
                                                                                                                                                                                                     channels, we are laying the groundwork for a
                                                                                                                                                                                                     global business platform.



                                                                                                                                                                                                                                       83
Samsung                                           most popular theme park, and Caribbean Bay          golf courses that are both challenging and        Hotel Shilla                                            Hotel Shilla is also a world-class hospitality
                                                  was ranked as the fifth most popular water          environmentally friendly. We build high-tech                                                              company with hotels in Seoul and Jeju. As a
Everland Inc.                                     park in the world by the Theme Entertainment        industrial plants and remodel buildings to give
                                                                                                                                                        Co., Ltd.                                               member of the Leading Hotels of the World
                                                  Association. Recently, we opened two large-         new life to old spaces. And we help prepare for                                                           group, we are confident that our properties
Employees: 4,117                                                                                                                                        Employees: 1,752
                                                  scale attractions: T-Express at the Everland,       all conceivable man-made and natural disasters                                                            are on a par with the most luxurious hotels
2009 Revenue: USD 1.42 billion                                                                                                                          2009 Sales: USD 950 million
                                                  the steepest wooden roller coaster in the           to protect lives and property.                                                                            in the world. We offer comfort, convenience,
Tel: 82-31-320-5000                                                                                                                                     Tel: 82-2-2233-3131
                                                  world, and Wild River, a pirate-themed park                                                                                                                   and luxury to our customers through creative
Fax: 82-31-320-8549                                                                                                                                     Fax: 82-2-2233-5073
                                                  at Caribbean Bay. We also operate four of           Our experience in managing properties                                                                     innovations and world-class attention to detail.
www.samsungeverland.com                                                                                                                                 www.shilla.net
                                                  Korea’s most prestigious golf clubs—Anyang          has made us experts in energy efficiency.
                                                  Benest, Gapyeong Benest, Ansung Benest, and         We continue to meet emerging business                                                                     The Shilla Seoul is the preferred lodging for
Samsung Everland has been Korea’s leading                                                                                                               Hotel Shilla, Korea’s premier travel retailer and
                                                  Dongrae Benest.                                     opportunities in fuel cells, heat pumps, and                                                              royalty, heads of state, dignitaries, celebrities,
leisure and hospitality operation company since                                                                                                         hospitality provider, has been serving discerning
                                                                                                      clean development mechanism (CDM) projects,                                                               and business leaders. It is recognized around
1963. We cover a broad range of businesses,                                                                                                             customers with fine hotels and duty-free
                                                  Samsung Everland creates enjoyable dining           enabling us to provide our customers with                                                                 the world for its impressive facilities, impeccable
including resort operation, catering and food                                                                                                           shopping since 1979.
                                                  experiences through specialized food service,       state-of-the-art solutions that maximize the                                                              service, and time-honored tradition of hospitality.
services, building assets management, energy,
                                                  foodstuff distribution, and concession              value of their properties.
golf course operation and management,                                                                                                                   Hotel Shilla’s duty-free stores, in Seoul at
                                                  businesses. With scientific menu evaluation                                                                                                                   The Shilla Jeju opened in 1990. As Korea’s
environmental development, and landscape                                                                                                                Incheon International Airport and in Jeju, carry
                                                  and screening, as well as stringent distribution                                                                                                              first luxury resort, it has been at the forefront
architecture management.                                                                                                                                more than 300 world-famous luxury brands
                                                  management, the Welstory brand is among the                                                                                                                   of Korea’s tourism and conference boom and
                                                                                                                                                        in boutique items, fashion, jewelry, cosmetics,
                                                  best in the business.                                                                                                                                         remains the area’s most prestigious destination
Our Everland Resort, Korea’s premier resort                                                                                                             watches, and more. It also offers even more
                                                                                                                                                                                                                for VIPs from around the world. The Shilla Jeju
complex, includes the Everland theme park,                                                                                                              convenient shopping through its online duty-
                                                  At Samsung Everland, we bring people and                                                                                                                      has an ongoing cultural and entertainment
Caribbean Bay water park, Glen Ross Golf                                                                                                                free shop. A large guest lounge on the roof of
                                                  nature into harmony. We restore damaged                                                                                                                       program for patrons, along with a renowned
Club, and Homebridge vacation condos. In                                                                                                                the Seoul shop offers a more refined shopping
                                                  ecosystems. We create landscapes that                                                                                                                         concierge service and a complete travel service
2010, Everland was identified as the tenth                                                                                                              space, and we regularly host cultural events.
                                                  relax and stimulate the senses. We design                                                                                                                     for everything from flight reservations to rental
                                                                                                                                                        Our free valet service is an industry first, starting
                                                                                                                                                                                                                car reservations.
                                                                                                                                                        a trend toward differentiated service.

                                                                                                                                                        For our outstanding customer service and
                                                                                                                                                        innovative distribution, we won the Presidential
                                                                                                                                                        Award in Korea’s Retail Award Ceremony, the
                                                                                                                                                        first duty-free company to be honored.




                                                                                                     “ We have the
                                                                                                       perseverance of
                                                                                                       a bull and the
                                                                                                       eyes of a tiger.”
                                                                                                      Seunghoon Lee
                                                                                                      Manager / Business Strategy
                                                                                                      and Planning Team /
                                                                                                      Samsung Everland




                                                                                                                                                                                                                                                   85
Cheil                                                Starting in 2008, Cheil Worldwide has             S1 Corporation                                          In addition, we have advanced into the            Samsung                                            Samsung Medical Center completed world-
                                                     made several acquisitions of top global                                                                   health care business with AED, a device that                                                         record numbers of operations at a single
Worldwide                                            agencies, including Beattie McGuinness Bungay                                                             normalizes the contraction and relaxation of
                                                                                                                                                                                                                 Medical Center                                     institution. The facility also treated more than
                                                                                                       Employees: 4,961
                                                     (2008), The Barbarian Group (2009), and           2009 Revenue: USD 577 million                           the heart using electric shock when the                                                              9,000 outpatients a day in December 2009.
Employees: 1,476                                                                                                                                                                                                 Employees: 6,500
                                                     Herezie (2010).                                   Tel: 82-2-1588-3112                                     heartbeat is abnormal.
2009 Consolidated Gross Profit:                                                                                                                                                                                  Tel: 82-2-3410-2114
                                                                                                       Fax: 82-2-2131-8189                                                                                                                                          In cooperation with the Mayo Clinic, the SMC’s
USD 284 million                                                                                                                                                                                                  Fax: 82-2-3410-3284
                                                     Some recent highlights in our global marketing    www.s1.co.kr                                            S1 is also accelerating the development of                                                           Cardiac and Vascular Center opened a new
Tel: 82-2-3780-2114                                                                                                                                                                                              www.smc.or.kr
                                                     portfolio include planning and executing the                                                              advanced security technology by focusing                                                             Cardiac and Vascular Imaging Center. The
Fax: 82-2-3780-3114 (2222)
                                                     2002 FIFA World Cup Opening Ceremony;             S1 is the most advanced security corporation            on fusion and compound security solutions,                                                           imaging center is the first Asian site for several
www.cheil.com                                                                                                                                                                                                    Since opening in August 2008, Samsung
                                                     signing Samsung as an official sponsor for the    in Korea, with more than 50 percent of the              information protection, and fire and disaster                                                        pieces of state-of-the-art equipment.
                                                                                                                                                                                                                 Medical Center (SMC) has been one of Korea’s
                                                     English Premier League’s Chelsea Football         domestic market share. It has created a trusting        prevention systems.
Cheil Worldwide is a full-service global marketing                                                                                                                                                               leading medical organizations. We operate
                                                     Club; participation at the 2005 APEC Summit in    relationship with clients through continuous                                                                                                                 Kangbuk Samsung Hospital prepared for
communications group offering advertising,                                                                                                                                                                       three specialized treatment facilities—two in
                                                     Korea; and most recently, Samsung’s marketing     product development and dependable service.             S1 is introducing products and services                                                              the opening of Total Healthcare Center, the
market research, consulting, public relations,                                                                                                                                                                   Seoul (Samsung Medical Center and Kangbuk
                                                     activities at the 2008 Summer Olympic Games                                                               that use future-oriented high technology,                                                            largest in Korea.
and new media services to a roster of global                                                                                                                                                                     Samsung Hospital), one in Changwon (Samsung
                                                     in Beijing.                                       S1 established its position as a leader in the          including CPTED (Crime Prevention Through
clients. Since our establishment in 1973, we                                                                                                                                                                     Changwon Hospital)—and three research
                                                                                                       industry by focusing on the alarm security              Environmental Design); applied security                                                              Samsung Changwon Hospital changed its
have been the leading agency in the Korean                                                                                                                                                                       institutes in Seoul (Samsung Bioscience
                                                     The industry recognized our creativity in 2008    business, security product sales and integrated         solutions; HUEN, a home network system;                                                              name from Masan Samsung Hospital to
advertising industry.                                                                                                                                                                                            Research Institute, Samsung Social Mental
                                                     with the Grand Award at the Korea Advertising     security. However, S1 is not satisfied with its         video monitoring technology using behavior                                                           Sungkyunkwan University Hospital. For its
                                                                                                                                                                                                                 Health Institute and Samsung Cancer Research
                                                     Awards, and a Silver Award in Digital Media at    present position. Our objective is to leap into         pattern recognition algorithms; and intelligent                                                      contributions to upgrading the emergency
Over the past three decades, we have                                                                                                                                                                             Institute), as well as Sungkyunkwan University
                                                     the London International Awards. In 2009, we      the top 10 global security companies by                 security robots.                                                                                     medical system, its cardiac and vascular center
expanded our focus beyond Korea’s borders,                                                                                                                                                                       School of Medicine.
                                                     were presented with additional awards at the      2020. We plan to become the most advanced                                                                                                                    received a commendation from the Ministry of
offering world-class brand management and
                                                     world’s most prestigious advertising festivals:   global security company by strengthening                S1 works to serve its customers by developing                                                        Health and Welfare.
communication services on a global basis.                                                                                                                                                                        Working with other medical facilities, we
                                                     a Silver Award in Cyber for Korea Tourism         our system security business, diversifying              customized products using the most advanced
With 29 offices in 25 countries, we are currently                                                                                                                                                                maximize the synergy of our partnerships,
                                                     Organization’s online campaign at Adfest 2009,    security-related products, and expanding our            technology. We want to be the number one                                                             Building on these successes, Samsung Medical
ranked by Advertising Age as the world’s                                                                                                                                                                         offering a new model for growth in Korea’s
                                                     and a bronze medal at Cannes Lions for the        security solution business.                             security brand.                                                                                      Center will continue to focus its resources on
19th-largest advertising firm based on 2008                                                                                                                                                                      medical industry. Samsung Medical Center is
                                                     Nikon Outdoor campaign.                                                                                                                                                                                        becoming a premier cancer center, not only in
revenues. Our clients include oil refiner S-Oil,                                                                                                                                                                 widely recognized for its excellence in patient
                                                                                                       With this vision, S1 is expanding into the mobile                                                                                                            Asia, but around the world.
Hankook Tire, leading Korean mobile phone                                                                                                                                                                        care, research and education. For the past
                                                     Cheil Worldwide continues to pursue the goal      security service and health care sectors—
service provider Olleh KT, Samyang Food,                                                                                                                                                                         eleven years, it has ranked first in national
                                                     of becoming one of the world’s leading            businesses that will allow our clients to live safely
Korea Tourism Organization, Dong Suh Food,                                                                                                                                                                       ratings, including the National Customer
                                                     marketing communications groups, using            anywhere, at any time.
Woongjin, Samsung Electronics, and                                                                                                                                                                               Satisfaction Index.
                                                     our passion for ideas to provide creative and
China Mobile.
                                                     successful marketing solutions for our clients    Our mobile security service includes                                                                      SMC opened its Samsung Cancer Research
                                                     around the world.                                 ZenieCall-A, a security application for
Cheil Worldwide’s vision and identity is                                                                                                                                                                         Institute in October 2009. The facility features
defined as the Worldwide Idea Engineering                                                              smartphones, and ZenieCall-S, which provides                                                              some of the most advanced research
Group, and we have adopted a new idea-                                                                 GPS position, notification and assistance                                                                 equipment in Korea, including Illumina iScan and
centered management directive. In keeping                                                              dispatch services for women, children and the                                                             the nCounter Analysis system.
up with the rapid changes of globalization, we                                                         ill and elderly in case of emergency.
take pride in creating a new paradigm to lead
the industry. The key to our business lies in
Idea Engineering—creating new ideas and
following through with a highly organized
development process.




                                                                                                                                                                                                                                                                                                        87
Samsung Economic                                        Samsung                                          Samsung
Research Institute                                      Lions                                            Foundation
                                                                                                         of Culture
Employees: 201                                          Employees: 34
Tel: 82-2-3780-8000                                     Tel: 82-53-859-3114                              Employees: 78
Fax: 82-2-3780-8005                                     Fax: 82-53-859-3118                              Tel: 82-2-2014-6550
www.seriworld.org                                       www.samgsunglions.com                            Fax: 82-2-2014-6559
                                                                                                         www.samsungfoundation.org
Samsung Economic Research Institute (SERI)              The Samsung Lions are Korea’s leading
is Korea’s foremost private-sector think tank.          professional baseball team, and one of the       The Samsung Foundation of Culture,
Our areas of research range from developments           original six teams that formed the Korea         established in 1965 by the company’s founding
in Korea’s high-tech industries to studies on           Baseball Organization (KBO) in 1982. Since       chairman, Byung-Chull Lee, is a passionate
strategic drivers, trends and issues shaping the        then, the Lions have compiled an impressive      patron of the arts. Our role is to preserve and
Asian economic and business environment.                record, including four championship titles and   promote the brilliant achievements of traditional
Founded in 1986, SERI has been Korea’s                  eight runner-up finishes. With the support of    Korean art, while supporting emerging and
observer of record on economic matters for              Samsung, the Lions have been instrumental        established artists in all media and enriching the
more than 20 years. Today we are a major                in building a prosperous Korean pro league,      country’s cultural landscape. Our mission is to
resource for business leaders, policymakers             constructing the largest ballpark in Asia.       broaden our artistic horizons, strengthen our
and opinion leaders in Korea and beyond.                                                                 cultural capabilities, and enrich our lives.
Total readership for our domestic website               Since Korean superstar baseball player Dong-     We operate Leeum, Samsung Museum of Art;
now numbers about 1.7 million, while our                yul Sun became the team’s manager in 2005,       the Ho-Am Art Museum; the Rodin Gallery;
English, Chinese and Japanese readership                the Lions have won the Korean Series for         and the Samsung Children’s Museum. We also
continues to grow.                                      two consecutive years. Dazzling play is our      support other cultural and artistic activities, as
                                                        trademark, and special mention goes to four      well as academic research.
Research products provided by the institute             Olympic gold medalists—Jin Kab Yong, Park Jin
include analysis of issues in the Korean and            Man, Oh Seung Hwan and Kwon Hyuk—who             Leeum, Samsung Museum of Art, opened
Chinese economies, management advice                    led the Korean national team to victory over     in 2004 in central Seoul. Three of the world’s
from SERICEO, and forecasts, analysis and               Cuba in the final game at the Beijing Olympics   most renowned architects designed the unique
video presentations from our researchers on             on August 23, 2008.                              buildings that make up the arts complex: Mario
economic matters. We are regularly consulted                                                             Botta’s terracotta structure houses traditional
by the Korean government for advice on                  Management has renewed efforts to globalize      Korean art; Jean Nouvel’s rusted stainless
national development and policy proposals,              our marketing identity through links with such   steel building houses contemporary art; and
and emerging as a hub for regional knowledge            famous clubs as Japan’s Yomiuri Giants.          Rem Koolhaas’s black concrete and glass
networks in partnership with other institutions.        The team’s ultimate goal is to be the best       building houses the Samsung Child Education
                                                        professional sports team in Korea—in any         and Culture Center. The Samsung Children’s
SERI will continue to fulfill its responsibility as a   sport—and to continue promoting Samsung at       Museum, which opened its doors in 1995, is a
trusted and respected research institution by           home and abroad.                                 leader in the cultural education and development
                                                                                                                                                              Ho-Am                                              The first Ho-Am Prizes were conferred in
                                                                                                                                                                                                                 1990, and today they continue to recognize
providing valuable insights and clear direction                                                          of children, providing outstanding exhibitions,      Foundation                                         individuals who have contributed to cultural,
regarding issues affecting the Korean and                                                                programs, and hands-on experiences. The first                                                           artistic and social development, or who have
global economies.                                                                                        of its kind in Korea, the Samsung Children’s         Employees: 6
                                                                                                                                                                                                                 furthered human welfare through extraordinary
                                                                                                         Museum lets young people have fun while              Tel: 82-2-2014-6783
                                                                                                                                                                                                                 accomplishments in their fields.
SERI’s 2010 research will focus on ways                                                                  exploring the world.                                 Fax: 82-2-2014-6789
to recover from the global economic crisis                                                                                                                    www.samsungfoundation.org
                                                                                                                                                                                                                 The annual prize takes its name from the late
and practical options for reviving the Korean                                                            The Ho-Am Art Museum and the Rodin Gallery                                                              Mr. Lee’s sobriquet. It is presented in five
economy. Toward this aim, SERI will focus                                                                provide not only exhibition space, but a vibrant,    Founded in 1997 to pay homage to and
                                                                                                                                                                                                                 categories: Science, Engineering, Medicine,
on speed, timeliness and feasibility. We will                                                            dynamic cultural forum open to everyone.             perpetuate the spirit of Samsung’s founding
                                                                                                                                                                                                                 the Arts, and Community Service. Winners are
disseminate our cumulative research quickly, so                                                          We also sponsor programs for children,               chairman, Byung-Chull Lee, the Ho-Am
                                                                                                                                                                                                                 selected after an extensive, rigorous evaluation
that it will reach its audience in time to be of use                                                     performing artists and others, to encourage the      Foundation continues the legacy of Mr. Lee’s
                                                                                                                                                                                                                 process overseen by separate committees,
in their efforts to overcome the crisis. Moreover,                                                       development of creative forces in our society.       civic contributions through its many activities.
                                                                                                                                                                                                                 each comprised of renowned experts in fields
SERI will work to ensure that Korea does not                                                                                                                  Most notably, the Ho-Am Prize was conceived
                                                                                                                                                                                                                 relevant to the category.
lose direction in the aftermath of the global                                                                                                                 by Chairman Kun-Hee Lee in tribute to the late
economic crisis, by keeping a firm eye on the                                                                                                                 founding chairman and his spirit of public
tectonic shifts that will undoubtedly take place                                                                                                              service and human ingenuity.
in the world economy and by providing a long-
term vision for the Korean economy.



                                                                                                                                                                                                                                                   89
                                                                                                         global
Samsung                                            Samsung Life
Welfare                                            Public Welfare


                                                                                                         net
Foundation                                         Foundation



                                                                                                         work
Employees: 15                                      Employees: 4
Tel: 82-2-2014-6810                                Tel: 82-2-2014-6810
Fax: 82-2-2014-6869                                Fax: 82-2-2014-6869
www.samsungfoundation.org                          www.samsungfoundation.org

Committed to building an ideal society, the        Established in 1982 to realize our vision of
Samsung Welfare Foundation has been                responsible corporate citizenship, we have been
funding a wide range of community programs         active in diverse efforts to care for our neighbors
that address various economic, social and          and to give back to society. As a corporation
cultural needs since 1989. Our mission is to       that strives to grow with its community, we
help Samsung carry out its duty to assist its      operate advanced care facilities such as the
neighbors and the nation as a whole in realizing   Samsung Medical Center, Noble County and
the dream of a society in which everyone can       Samsung Childcare Centers.
live a more satisfying life.
                                                   Noble County, a progressive retirement
We focus in particular on the well-being of        community for senior citizens, opened its doors
children, and on giving hope to low-income and     in 2001. This “silver town” offers not only living
socially marginalized groups by empowering         quarters but a vibrant lifestyle, complete with
them with tools of self-reliance instead of        medical, cultural and sports facilities.
donations that provide only temporary solutions.
                                                   The foundation operates 23 Samsung Childcare
Our program A Little Sharing for a Lot of          Centers in 15 cities throughout Korea. We have
Love, initiated by Samsung Electronics and         developed programs and educational materials
coadministered with the Samsung Welfare            for child care, and we concentrate on improving
Foundation since 1998, works to support            the welfare of disadvantaged families.
the development and operation of social
welfare programs.                                  We also manage the Bichumi Women’s Awards,
                                                   which recognize women’s achievements in and
The Foundation operates 33 Samsung                 contributions to society.
Childcare Centers in 23 cities throughout Korea.
We have developed programs and educational         These and many other activities spanning more
materials for child care and concentrate on        than 20 years have sprung from a sincere spirit
improving the welfare of disadvantaged families.   of neighborly love. Our ultimate objective is to go
We also manage the Samsung Filial Piety Prize,     beyond mere donations at the corporate level
which helps promote the Korean tradition of        and to get involved, promoting real solutions
supporting our elders.                             that improve quality of life.




                                                                                                            91
Samsung                          Africa                            ASIA PACIFIC                       Malaysia                           NORTH & SOUTH AMERICA               Malaysia                          EUROPE                             United Kingdom                    Pakistan
                                 Samsung Electronics                                                  Samsung Electronics Display (M)                                        Samsung Malaysia Electronics                                         Samsung Electronics U.K. Ltd.     Samsung Electronics Co., Ltd.
                                 Africa Headquarters               China                              Sdn. Bhd. (SDMA), Seremban         Brazil                              (SME-Set) Sdn. Bhd.,              Austria                            (SEUK), Chertsey                  Lahore Branch
                                 2021 Medscheme Park,              Samsung Electronics Huizhou        Tel: 60-6-678-7914                 Samsung Electronica Da              Kuala Lumpur                      Samsung Electronics Austria        Tel: 44-1932-455-000              Tel: 92-21-279-0281
                                 Phase 1,                          Company (SEHZ), Huizhou                                               Amazonia                            Tel: 60-3-2263-6600               GmbH (SEAG), Vienna
GLOBAL HEADQUARTERS                                                Tel: 86-752-389-7777                                                  Ltda. (SEDA-P(M)), Manaus                                             Tel: 43-1-516-1563
                                 10 Muswell Road South,                                               Samsung Electronics Malaysia                                                                                                                Samsung Semiconductor             Nigeria
                                 Bryanston Johannesburg                                               Sdn. Bhd. (SEMA), Klang            Tel: 55-92-4009-1010                Philippines                                                          Europe                            Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd.                                      Samsung Electronics Suzhou                                                                                                                  Samsung Electronics
                                 Republic of South Africa                                             Tel: 60-3-3176-2050                                                    Samsung Electronics                                                  Ltd. (SSEL), Weybridge            Lagos Branch
Samsung Electronics Bldg.                                          Computer (SESC), Suzhou                                               Samsung Eletronica Da                                                 (Vienna Branch), Vienna
                                                                                                                                                                             Philippines Co. (SEPCO), Manila                                      Tel: 44-1932-823-500              Tel: 234-1-461-7611
1320-10, Seocho 2-dong                                             Tel: 86-512-6253-8988 (6688)       Philippines                        Amazonia                                                              Tel: 43-1-516-1551
                                 Southwest Asia                                                                                                                              Tel: 63-2-722-7777
Seocho-gu, Seoul 137-857,                                                                             Samsung Electronics Philippines    Ltda. (SEDA-P(C)), Campinas                                                                              Czech
                                 Samsung Electronics                                                                                                                                                                                                                                NORTH AMERICA
Korea                                                              Samsung Electronics                Manufacturing Corp. (SEPHIL),      Tel: 55-19-4501-2001                Singapore                         France                             Samsung Electronics
                                 Southwest Asia Headquarters
Tel: 82-2-2255-0114                                                Suzhou LCD Co., Ltd.               Laguna Calamba                                                         Samsung Asia Pte. Ltd.            Samsung Electronics France         Czech (SECZ), Prague              Canada
                                 7th & 8th Floor, IFCI Tower,
www.samsung.com                                                    (SESL), Suzhou                     Tel: 63-49-545-1144                Mexico                              (SAPL), Singapore                 (SEF), St. Denis                   Tel: 420-225-020-710              Samsung Electronics
                                 61 Nehru Place,
                                 New Delhi 100-019, India          Tel: 86-512-6253-0188                                                 Samsung Electronics Mexico          Tel: 65-6833-3106                 Tel: 33-1-4921-7000                                                  Canada Inc.
REGIONAL HEADQUARTERS                                                                                                                    (SEM-P), Querétaro
                                                                                                      Thailand                                                                                                                                    Latvia                            (SECA), Toronto
                                 Korea                             Samsung Electronics Suzhou         Thai Samsung Electronics           Tel: 52-442-296-9003                Taiwan                            Germany                            Samsung Electronics Baltics       Tel: 1-905-542-3535
North America                                                      Semiconductor Co., Ltd.                                                                                                                     Samsung Electronics GmbH
                                 Samsung Electronics                                                  of Production Co., Ltd.                                                Samsung Electronics Taiwan                                           (SEB), Riga
Samsung Electronics                                                (SESS), Suzhou                                                        Samsung Mexicana S.A. de C.V.                                         (SEG), Schwalbach                                                    Mexico
                                 Korea Headquarters                                                   (TSE-P), Bangkok                                                       Co., Ltd. (SET-Set), Taipei                                          Tel: 371-6750-8500
North America Headquarters                                         Tel: 86-512-6761-1121                                                 (SAMEX), Tijuana                                                      Tel: 49-6196-6660                                                    Samsung Electronics Mexico
                                 22nd Floor, Samsung Life Bldg.,                                      Tel: 66-38-320-777                                                     Tel: 886-2-6603-5168
105 Challenger Road,                                                                                                                     Tel: 1-619-671-1669                                                                                      MIDDLE EAST & AFRICA              Sales
Ridge eld Park, NJ 07660, USA    1321-15 Seocho 2-dong,
                                 Secho-gu, Seoul 137-955,          Tianjin Samsung Electronics        Vietnam                                                                Samsung Electronics Taiwan        Samsung Semiconductor                                                (SEM-S), Mexico City
                                                                   Company (TSEC), Tianjin            Samsung Vina Electronics Co.,      United States                       Co., Ltd. (SET-Semi), Taipei      Europe                             United Arab Emirates              Tel: 52-55-5747-5100
Latin America                    Korea
                                                                   Tel: 86-22-2532-1234               Ltd. (SAVINA), Ho Chi Minh City    Samsung Austin                      Tel: 886-2-2656-8686              GmbH (SSEG), Eschborn              Samsung Gulf Electronics
Samsung Electronics                                                                                                                      Semiconductor, LLC                                                    Tel: 49-6196-66-3300               Co., Ltd.                         United States
                                 PRODUCTION NETWORK                                                   Tel: 84-8-3896-5500
Latin America Headquarters                                         Tianjin Samsung                                                       (SAS), Austin                       Thailand                                                             (SGE), Dubai                      Samsung Electronics
Samsung Electronica                                                Electronics Display                Samsung Electronics Vietnam        Tel: 1-512-672-1000                 Thai Samsung Electronics          Greece                             Tel: 971-4-364-8600               America, Inc.
Da Amazonia Ltda.                Korea
                                 Suwon Complex                     (TSED), Tianjin                    (SEV), Bac Ninh City                                                   Co., Ltd.                         Samsung Electronics Co., Ltd.                                        (SEA), Ridge eld Park
Avenida das Nacoes Unidas,                                         Tel: 86-22-2396-1234               Tel: 84-241-856-000                SALES NETWORK                       (TSE-S), Bangkok                  Athens Branch, Athens              South Africa                      Tel: 1-201-229-4000
12901, 8 andar, Torre Oeste,     416, Maetan-3-dong,
                                 Yeongtong-gu,                                                                                                                               Tel: 66-2-695-9000                Tel: 30-210-689-6235               Samsung Electronics
Brooklin Novo, CEP 04578-000,                                      Tianjin Samsung                    CIS                                ASIA PACIFIC                                                                                             South Africa                      Samsung Electronics Latino
São Paulo, SP, Brazil            Suwon, Gyeonggi-do
                                                                   Telecommunication                                                                                         Vietnam                           Hungary                            (Pty) Ltd. (SSA), Johannesburg    America
                                 Tel: 82-31-200-1114                                                                                     Australia
                                                                   (TSTC), Tianjin                    Russia                                                                 Samsung Vina Electronics          Samsung Electronics Hungary        Tel: 27-11-463-5678               Miami Inc. (SELA-Miami), Miami
Europe                                                             Tel: 86-22-8396-9600               Samsung Electronics Russia         Samsung Electronics Australia       Co., Ltd.                         Private Co., Ltd. (SHE-S),                                           Tel: 1-305-594-1090
Samsung Electronics              Gumi Plant 1
                                                                                                      (SERK), Kaluga                     Pty. Ltd. (SEAU), Sydney            (SAVINA), Ho Chi Minh City        Budapest                           Turkey
Europe Headquarters              259, Gongdan-dong,
                                                                   Tianjin Tongguang Samsung          Tel: 7-484-38-67-000               Tel: 61-2-9763-9700                 Tel: 84-8-896-5500                Tel: 36-1-453-1180                 Samsung Electronics Turkey Ltd.   Samsung Semiconductor, Inc.
Samsung House,                   Gumi, Gyeongsangbuk-do
                                                                   Electronics Company (TTSEC),                                                                                                                                                   (SETK), Istanbul                  (SSI), San Jose
1000 Hillswood Drive,            Tel: 82-54-479-5114                                                                                     China
                                                                   Tianjin                            EUROPE                                                                 CIS & BALTICS                     Rumania                            Tel: 90-212-288-5638              Tel: 1-408-544-4000
Chertsey, Surrey, KT16 0PS, UK                                     Tel: 86-22-2396-1234                                                  Shanghai Samsung                                                      Samsung Electronics Co., Ltd.
                                 Gumi Plant 2
                                                                                                      Hungary                            Semiconductor                       Russia                            (Bucharest Branch) Voluntari       Iran                              Samsung Telecommunications
Southeast Asia                   94-1, Imsu-dong,
                                                                   Tianjin Samsung                    Samsung Electronics Hungarian      (SSS), Shanghai                     Samsung Electronics Russia        Tel: 40-31-620-8152                Samsung Electronics Co., Ltd.     America (STA), Dallas
Samsung Electronics              Gumi, Gyeongsangbuk-do
                                                                   Opto-Electronics                   of Production Co., Ltd. (SEH-P),   Tel: 86-21-5258-2211                Ltd. (SERC), Moscow                                                  Tehran Branch                     Tel: 1-972-761-7000
Southeast Asia & Oceania         Tel: 82-54-479-5114
                                                                   Co., Ltd. (TSOE), Tianjin          Jaszfenyszaru                                                          Tel: 7-095-797-2344               Italy                              Tel: 98-21-875-8551
Headquarters                                                       Tel: 86-22-2388-7788               Tel: 36-57-522-200                 Samsung (China) Investment                                            Samsung Electronics Italia Spa                                       LATIN AMERICA
3 Church Street #26-01           Giheung Complex
                                                                                                                                         (SCIC), Beijing                     Ukraine                           (SEI), Milan                       Israel
Samsung Hub,                     San-24, Nongseo-dong
                                                                   Samsung Electronics                Slovakia                           Tel: 86-10-6566-8100                Samsung Electronics Ukraine       Tel: 39-02-921-891                 Samsung Electronics Co., Ltd.     Argentina
Singapore 049483, Singapore      Giheung-gu,
                                                                   Shandong                           Samsung Electronics Slovakia,                                          Company (SEUC), Kiev                                                 Tel-Aviv Branch                   Samsung Electronics
                                 Yongin, Gyeonggi-do                                                                                     Hong Kong
                                                                   Digital Printing Co., Ltd.         S.R.O. (SESK), Galanta                                                 Tel: 380-44-390-5333              Netherlands                        Tel: 972-77-902-6276/16           Argentina, S.A.
China                            Tel: 82-31-209-7114                                                                                     Samsung Electronics H.K.
                                                                   (SSDP), Weihai                     Tel: 421-31-7882-111                                                                                     Samsung Electronics Benelux                                          (SEASA), Buenos Aires
Samsung Electronics                                                Tel: 86-631-562-6868                                                  Co., Ltd. (SEHK-Set),               Kazakhstan                        B.V. (SEBN), Delft                 Saudi Arabia                      Tel: 54-11-4109-4000
China Headquarters               Hwaseong Plant
                                                                                                      Poland                             Hong Kong                           Samsung Electronics KZ LLP        Tel: 31-15-219-6100                Samsung Electronics Co., Ltd.
23/F China Merchants Tower       San-16, Banweol-dong
                                                                   Shenzhen Samsung Kejian            Samsung Electronics                Tel: 852-2862-6300 (6900)           (SEKZ), Almaty                                                       Jeddah L/Branch                   Brazil
No.2,                            Hwaseong, Gyeonggi-do
                                                                   Mobile Telecommunication           Poland (SEPM), Wronki                                                  Tel: 7-3272-585-965               Poland                             Tel: 966-2-665-0940               Samsung Electronica da
Dong Huan Nan Lu,                Tel: 82-31-209-7114                                                                                     India
                                                                   Technology                         Tel: 48-608-157-197                                                                                      Samsung Electronics Polska                                           Amazonia
Chao Yang District,                                                Co., Ltd. (SSKMT), Shenzhen                                           Samsung India Electronics                                             (SEPOL), Warsaw                    Jordan                            Ltda. (SEDA-S), Sao Paulo
                                 Onyang Plant
Beijing, China 100022                                              Tel: 86-755-2699-0888                                                 of Sales Ltd.                                                         Tel: 48-22-607-4400                Samsung Electronics Co., Ltd.     Tel: 55-11-5644-6400
                                 San-723, Buksu-ri
                                                                                                                                         (SIEL-S), New Delhi                                                                                      Amman Branch
CIS                              Baebang-eup, Asan,
                                                                   Suzhou Samsung Electronics                                            Tel: 91-11-5151-1234                                                  Portugal                           Tel: 962-6-551-0071~2             Chile
Samsung Electronics Co., Ltd.    Chungcheongnam-do
                                                                   Co., Ltd. (SSEC), Suzhou                                                                                                                    Samsung Electronica                                                  Samsung Electronics Co., Ltd.
CIS & Baltics Headquarters       Tel: 82-41-540-7114                                                                                     Samsung Telecommunications
                                                                   Tel: 86-512-6258-1234                                                                                                                       Portuguesa                         Morocco                           Santiago Of ce (SECH)
Floor 5, B.Gnezdnikovsky                                                                                                                 India Private Ltd. (STI), Haryana                                     S.A. (SEP), Porto Salvo            Samsung Electronics Co., Ltd.     Tel: 56-2-485-8500
                                 Tangjeong Plant
Pereulok 1,                                                        India                                                                 Tel: 91-124-436-8000                                                  Tel: 351-21-425-1000               Casablanca Branch
                                 200, Myeongam-ri
Stroenie 2, 103009,                                                Samsung India Electronics                                                                                                                                                      Tel: 212-22-335-383               Colombia
                                 Tangjeong-myeon, Asan,                                                                                  Indonesia
Moscow, Russia                                                     of Production Ltd. (SIEL-P),                                                                                                                Spain                                                                Samsung Electronics
                                 Chungcheongnam-do                                                                                       P.T. Samsung Electronics
                                                                   Noida                                                                                                                                       Samsung Electronics Iberia, S.A.   Algeria                           Colombia S.A. (SAMCOL),
Middle East                      Tel: 82-41-535-1114                                                                                     Indonesia
                                                                   Tel: 91-120-256-8251                                                                                                                        (SESA), Madrid                     Samsung Electronics Co., Ltd.     Bogota
Samsung Electronics                                                                                                                      of Sales (SEIN-S), Jakarta                                            Tel: 34-91-714-3700                Algiers Branch                    Tel: 57-1-487-0707
                                 Cheonan Plant
Middle East Headquarters                                           Indonesia                                                             Tel: 62-21-5299-1777                                                                                     Tel: 213-21-59-1029~30
                                 510, Seongseong-dong,
PO BOX 500047,                                                     P.T. Samsung Electronics                                                                                                                    Sweden                                                               Panama
                                 Cheonan,                                                                                                Japan
Concord Tower                                                      Indonesia                                                                                                                                   Samsung Electronics Nordic AB      Tunisia                           Samsung Electronics
                                 Chungcheongnam-do                                                                                       Samsung Japan Corporation
19F AL Soufouh Rd.                                                 of Production (SEIN-P), Cikarang                                                                                                            (SENA), Upplands Väsby             Samsung Electronics Co., Ltd.     Latino America
                                 Tel: 82-41-529-7114                                                                                     (SJC), Tokyo
Media City, Dubai, UAE                                             Tel: 62-21-8983-7130                                                                                                                        Tel: 46-8-555-05700                Tunis Branch                      S.A. (SELA), Panama City
                                                                                                                                         Tel: 81-3-6234-2111                                                                                      Tel: 216-1-860-275/234            Tel: 507-210-1122
                                 Gwangju Plant
                                 271, Oseon-dong
                                 Gwangsan-gu, Gwangju                                                                                                                                                                                             Kenya                             Peru
                                 Tel: 82-62-950-6114                                                                                                                                                                                              Samsung Electronics Co., Ltd.     Samsung Electronics Co., Ltd.
                                                                                                                                                                                                                                                  Nairobi Branch                    Lima Branch
                                                                                                                                                                                                                                                  Tel: 254-2-273-0434               Tel: 51-1-221-4134


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Samsung                           Samsung SDI Vietnam Co., Ltd.   SALES SUBSIDIARIES           China                       Samsung                        Samsung                          SALES NETWORK                RESEARCH CENTER                    Samsung                        Samsung
SDI Co., Ltd.                     Tel: 84-241-626-2010            AND SALES OFFICES            Samsung Electro-Mechanics   Corning Precision              LED Co., Ltd.                                                                                    Total                          Techwin Co., Ltd.
                                  Fax: 84-241-369-9345                                         (H.K.) Ltd.                                                                                 Korea                        Korea
                                                                  Americas                     Tel: 852-2862-6340, 6345    Materials Co., Ltd.                                             Sales Headquarters           Giheung Research Center            Petro-Chemicals
Samsung SDI (Malaysia) Sdn                                                                                                                                HEAD OFFICE
                                                                                                                                                                                                                                                           Co., Ltd.                      Samsung Techwin America (STA)
                                  Samsung SDI Co., Ltd.           Samsung Electro-Mechanics    Fax: 852-2862-6363                                                                          (Sales/Marketing)            Tel: 82-31-209-7114
Bhd. (SDI (M))                                                                                                             Samsung Corning                                                                                                                                                Tel: 1-201-325-6920
                                  Shanghai Office                 America, Inc.                                                                           Tel: 82-31-300-7114              Tel: 82-31-209-7114          Fax: 82-31-209-7117
Tel: 60-6-670-1211                                                                                                         Precision Materials Malaysia                                                                                                    Tokyo Office                   Fax: 1-201-373-0124
                                  Tel: 86-21-6270-4168x359        Tel: 1-949-797-8000~8059     Samsung Electro-Mechanics                                  Fax: 82-31-300-7034              Fax: 82-31-209-7117
Fax: 60-6-677-6167                                                                                                         Sdn., Bhd. (SCM)                                                                             Cheonan Research Center            Tel: 81-3-5570-2857
                                  Fax: 86-21-6270-8328            Fax: 1-949-797-8060~8062     Shenzhen Co., Ltd.                                                                                                                                                                         Samsung Techwin Europe (STE)
                                                                                               Tel: 86-755-8608-5555       Tel: 60-6-677-9700                                              Overseas                     Tel: 82-41-623-1041                Fax: 81-3-5570-2825
Samsung SDI Germany                                                                                                        Fax: 60-6-677-7304             PRODUCTION PLANTS                                                                                                               Tel: 44-1932-455-308
                                                                  San Jose                     Fax: 86-755-8608-5566                                                                       SAMSUNG                      Fax: 82-41-520-6655
GmbH. (SDIG)                                                                                                                                                                                                                                               Nagoya Office                  Fax: 44-1932-455-325
                                                                  Tel: 1-408-544-5274                                                                                                      SEMICONDUCTOR, INC.
Tel: 49-30-5305-3011              Samsung                         Fax: 1-408-544-4967          Beijing
                                                                                                                                                          Korea
                                                                                                                                                                                                                                                           Tel: 81-52-939-2877
Fax: 49-30-685-9281               Electro-Mechanics                                                                                                       Tel: 82-31-209-7114                                                                                                             Tianjin Samsung Techwin
                                                                                               Tel: 86-10-6566-8100x6600   Samsung                        Fax: 82-31-209-7049              San Jose
                                                                                                                                                                                                                        Samsung                            Fax: 81-52-939-2876
                                                                                                                                                                                                                                                                                          Opto-Electronic (TSTO)
                                  Co., Ltd.                       Chicago                      Fax: 86-10-6566-8146        SDS Co., Ltd.                                                   Tel: 1-408-544-4934
Samsung SDI Mexico S.A.
                                                                  Tel: 1-847-549-9421~4                                                                                                    Fax: 1-408-544-4980          Heavy Industries                   Hong Kong Office               Tel: 86-22-2388-7788 x8800
de C.V. (SDIM)                                                                                                                                            China                                                                                                                           Fax: 86-22-2388-7788 x8505
                                  MANUFACTURING                   Fax: 1-847-549-9419          Shanghai                    Samsung SDS America            Tel: 86-22-2397-9000                                          Co., Ltd.                          Tel: 852-2110-1148
Tel: 1-619-671-6262               SUBSIDIARIES                                                                                                                                             Chicago                                                         Fax: 852-2111-4565
Fax: 1-619-671-6398                                                                            Tel: 86-21-6270-4168x200    Tel: 1-201-229-4727            Fax: 86-22-2396-2532                                                                                                            Shanghai Samsung
                                                                  Phoenix                      Fax: 86-21-6219-6640                                                                        Tel: 1-847-407-2829          Houston Office
                                  Tianjin Samsung                                                                                                                                                                       Tel: 1-281-679-8460                Shanghai Office                Mechatronics
                                                                  Tel: 1-480-592-0182                                      Samsung SDS China              GLOBAL SALES OFFICES             Fax: 1-847-407-2802
Samsung SDI Brazil Ltda. (SDIB)   Electro-Mechanics Co., Ltd.                                                                                                                                                           Fax: 1-281-679-8473                Tel: 86-21-3152-9018           and Trading (SSMT)
                                                                  Fax: 1-480-592-0186          Qingdao                     Tel: 86-10-5924-9000
Tel: 55-92-2121-6035              (TSEM)                                                                                                                                                   Samsung Electronics                                             Fax: 86-21-3252-2286           Tel: 86-21-5423-5050 x200
Fax: 55-92-2121-6048                                                                           Tel: 86-532-8577-9102                                      Americas                                                                                                                        Fax: 86-21-5423-5122
                                  Tel: 86-22-2830-3333            São Paulo                    Fax: 86-532-8577-6909                                      Tel: 1-949-797-8000~8059         Canada Inc.                  New York Office
                                                                                                                           Samsung SDS Europe
                                  Fax: 86-22-2830-7436,           Tel: 55-11-5105-5352~5                                                                                                   Tel: 1-905-542-3535          Tel: 1-201-229-5009                Shenzhen Office
Shenzhen Samsung SDI                                                                                                       Tel: 44-1932-823-490           Fax: 1-949-797-8060~8062                                                                                                        Samsung Techwin Co., Ltd.
                                  86-22-2831-6600                 Fax: 55-11-5105-5356         Chengdu                                                                                     Fax: 1-905-819-6680          Fax: 1-201-229-5110                Tel: 86-755-2399-6525
Co., Ltd. (SSDI)                                                                                                                                                                                                                                           Fax: 86-755-2399-6510          (Taiwan Office)
Tel: 86-755-8335-7000x3130                                                                     Tel: 86-28-8665-8855        Samsung SDS Asia Pacific       Europe                                                                                                                          Tel: 886-3-545-7311
                                  Samsung High-Tech               Europe                       Fax: 86-28-8665-8855                                       Tel: 49-6196-66-7240, 7261,      SAMSUNG                      Rio de Janeiro Office
Fax: 86-755-8336-7008                                                                                                      Tel: 65-6833-3151
                                  Electro-Mechanics               Samsung Electro-Mechanics                                                                                                SEMICONDUCTOR                Tel: 55-21-2551-0972               Beijing Office
                                                                                                                                                          7241                                                                                                                            Samsung Japan Corp.
                                  (Tianjin) Co., Ltd. (STEM)      GmbH (SEMG)                  Taipei                      Samsung SDS Latin America                                       EUROPE GMBH                  Fax: 55-21-2554-4792               Tel: 86-10-8587-9660
Tianjin Samsung SDI Co., Ltd.                                                                                                                             Fax: 49-6196-66-7744, 7755                                                                                                      Tel: 81-3-6234-2195
                                  Tel: 86-22-2397-9000            Tel: 49-6196-66-7200, 7254   Tel: 886-2-2656-8350~8      Tel: 55-11-5644-6411                                                                                                            Fax: 86-10-8587-9600
(TSDI)                                                                                                                                                                                     Frankfurt                    London Office                                                     Fax: 81-3-6234-2194
                                  Fax: 86-22-2396-2532            Fax: 49-6196-66-7755, 7766   Fax: 886-2-2656-8388                                       Japan
Tel: 86-22-8212-9971x5300                                                                                                                                                                  Tel: 49-6196-663-130         Tel: 44-207-562-4302
Fax: 86-22-8212-9984                                                                                                       Samsung SDS India              Tel: 81-3-6234-2190                                                                                                             Samsung Yokohama Research
                                  Dongguan Samsung                                                                                                                                                                      Fax: 44-207-562-4319
                                                                  London                                                   Tel: 91-11-4316-1234           Fax: 81-3-6234-2568              Fax: 49-6196-663-811                                            Samsung                        Institute
                                  Electro-Mechanics Co., Ltd.     Tel: 44-1932-45-5480,5483
Samsung SDI Hungary Co., Ltd.
                                  (DSEM)                          Fax: 44-1932-45-5484                                                                                                     Helsinki                     Athens Office                      Petrochemical                  Tel: 81-45-510-3322
                                                                                                                           Mexico Branch                  China
(SDIHU)
                                  Tel: 86-769-330-5000                                                                     Tel: 1-619-710-1758            Tel: 86-755-8608-5581            Tel: 358-954-063-009         Tel: 30-210-934-4866               Co., Ltd.                      Fax: 81-45-510-4052
Tel: 36-27-530-710                                                Istanbul                                                                                                                 Fax: 358-954-063-005         Fax: 30-210-934-8163
                                  Fax: 86-769-330-5001                                                                                                    Fax: 86-755-8608-5566                                                                                                           Samsung Yokohama Research
Fax: 36-27-530-701                                                Tel: 90-212-324-0856~8                                                                                                                                                                   Shanghai Office
                                                                                                                           Germany Branch                                                                                                                                                 Institute (Kyushu Branch)
                                  Kunshan Samsung                 Fax: 90-212-270-0077                                                                                                     SAMSUNG JAPAN                Oslo Office                        Tel: 86-21-6219-7662
Samsung SDI America Inc.                                                                                                   Tel: 49-6196-66-6520           Southeast Asia                                                                                                                  Tel: 81-92-717-8611
                                  Electro-Mechanics Co., Ltd.                                                                                                                              CORPORATION                  Tel: 47-22-83-3777                 Fax: 86-21-6275-6920
(SDIA)                                                                                                                                                    Tel: 65-6833-3215~31                                                                                                            Fax: 81-91-717-8615
                                  (KSEM)                          Helsinki                                                 United Arab Emirates Branch    Fax: 65-6833-3243~4                                           Fax: 47-22-83-3778
Tel: 1-949-260-2253                                               Tel: 358-9-8531-123                                                                                                      Tokyo
                                  Tel: 86-512-5790-8888                                                                    Tel: 971-4-399-6693                                                                                                                                            Samsung Yokohama Research
Fax: 1-941-260-2220                                                                                                                                                                                                     Moscow Office
                                  Fax: 86-512-5771-1065           Fax: 358-9-8531-120                                                                                                      Tel: 81-3-6234-2458                                             Samsung                        Institute (Sapporo Branch)
                                                                                                                                                                                           Fax: 81-3-6234-2305          Tel: 7-495-258-2223
Samsung SDI (HK) Ltd. (SDIH)                                                                                               Malaysia Branch
                                                                                                                                                          Samsung                                                       Fax: 7-495-258-2224                Fine Chemicals                 Tel: 81-11-232-7311
                                  Samsung Electro-Mechanics       Japan                                                    Tel: 60-6-670-3200
Tel: 852-2862-6996
                                  Philippines Corp. (SEMPHIL)     Samsung Japan Co., Ltd.                                                                 Mobile Display                   Osaka                                                           Co., Ltd.                      Fax: 81-11-232-7310
Fax: 852-2866-2548                                                                                                                                                                                                      Tokyo Office
                                  Tel: 63-49-545-6001             Tel: 81-3-6234-2577                                      Kazakhstan Branch              Co., Ltd.                        Tel: 81-6-6949-3203
                                                                                                                                                                                                                                                           Samsung Fine Chemicals         Samsung Techwin Co., Ltd.
                                  Fax: 63-49-545-2348             Fax: 81-3-6234-2568                                      Tel: 7-7273-110835                                              Fax: 81-6-6949-3047          Tel: 81-3-6234-2237
Samsung SDI Co., Ltd.                                                                                                                                                                                                   Fax: 81-3-6234-2189                Trading (Shanghai) Co., Ltd.   (Hartford Office)
                                                                                                                                                          PRODUCTION BASE
Taipei Branch                                                     Osaka                                                                                                                    SHANGHAI SAMSUNG                                                Tel: 86-21-6270-3931           Tel: 1-860-557-1093
                                  Samsung Electro-Mechanics                                                                China GDC
Tel: 886-2-2656-8301                                              Tel: 81-6-6949-3408~9                                                                                                                                 Singapore Office                   Fax: 86-21-6270-3933           Fax: 1-860-565-1720
                                  Thailand Co., Ltd. (SEMTHAI)                                                             Tel: 86-10-5924-9000           Korea                            SEMICONDUCTOR
Fax: 886-2-2656-8329                                              Fax: 81-6-6949-3047                                                                                                                                   Tel: 65-6-550-8181
                                  Tel: 66-38-562-000                                                                                                      Main Office/Cheonan Plant                                                                        Tokyo Office                   Samsung Techwin Co., Ltd
                                  Fax: 66-38-562-177~9                                                                     Global Business Department,    Tel: 82-41-623-3114              Shanghai                     Fax: 65-6-550-8188
Samsung SDI Co., Ltd.                                             Southeast Asia                                                                                                           Tel: 86-21-5258-2211                                            Tel: 81-3-6234-2480            (Houston Turbo Design and
                                                                                                                           Korea                          Fax: 82-41-520-6655
Beijing Office                                                    Samsung Electro-Mechanics                                                                                                Fax: 86-21-5288-2595         Dubai Office                       Fax: 81-3-6234-2255            Development Center)
                                  Hungary Branch Factory                                                                   Tel: 82-2-6484-1354
Tel: 86-10-6566-8100x2740                                         Pte. Ltd. (SEMPL)                                                                                                                                     Tel: 971-4-229-2254                                               Tel: 1-281-599-3377
                                  Tel: 36-24-551-144                                                                                                      Giheung Plant                                                                                    Europe Representative Office
Fax: 86-10-6566-9391                                              Tel: 65-6833-3215~31                                                                                                     Beijing                      Fax: 971-4-229-2257                                               Fax: 1-281-599-7734
                                  Fax: 36-24-551-104                                                                                                      Tel: 82-31-209-7114                                                                              Tel: 49-6196-66-6102
                                                                  Fax: 65-6833-3243~4                                                                     Fax: 82-31-209-7117              Tel: 86-10-6566-8100
Samsung SDI Co., Ltd.                                                                                                                                                                      Fax: 86-10-6566-9410         Shanghai Office                    Fax: 49-6196-66-6109           Samsung Techwin Co., Ltd.
                                  Suzhou Branch Factory
Tokyo Branch                                                      Bangkok                                                                                                                                               Tel: 86-21-6270-3207                                              (Maryland Biotechnology Center)
                                  Tel: 86-512-8716-9898 x109                                                                                              Busan Plant
Tel: 81-3-6234-2180                                               Tel: 66-2-661-8004~5                                                                                                     Samsung Electronics H.K.     Fax: 86-21-6278-9112                                              Tel: 1-240-264-8335
                                  Fax: 86-512-8716-9896                                                                                                   Tel: 82-55-380-1114
Fax: 81-3-6234-2177                                               Fax: 66-2-661-8006                                                                                                       (SEMI) Co., Ltd.                                                                               Fax: 1-240-264-8331
                                                                                                                                                          Fax: 82-55-380-1115
                                                                                                                                                                                           Tel: 86-755-8608-5654        India (Noida) Engineering Center
Samsung SDI Co., Ltd.                                             Penang                                                                                                                   Fax: 86-755-8608-5788        Tel: 91-120-468-6001
                                                                                                                                                          Overseas
Frankfurt Branch                                                  Tel: 60-4-660-6120, 6121                                                                                                                              Fax: 91-120-468-6007
                                                                                                                                                          Tianjin Samsung Mobile Display
Tel: 49-06196-663475                                              Fax: 60-4-660-6123                                                                                                       Samsung Electronics Taiwan
                                                                                                                                                          Co., Ltd.
Fax: 49-06169-663466                                                                                                                                                                       Co., Ltd.                    Fukuoka Engineering Center
                                                                                                                                                          Tel: 86-22-2380-8114
                                                                  Manila                                                                                  Fax: 86-22-2380-8282             Tel: 886-2-2656-8114         Tel: 81-92-451-3711
Shanghai Samsung SVA                                              Tel: 63-49-545-0422, 6778                                                                                                Fax: 886-2-2656-8688         Fax: 81-92-451-3710
Electronic Devices Co., Ltd.                                      Fax: 63-49-545-0422                                                                     Dongguan Samsung Mobile
(SSED)                                                                                                                                                                                     Samsung Asia Pte. Ltd.       Samsung Heavy Industries
                                                                                                                                                          Display Co., Ltd.
Tel: 86-21-5774-6000x2100                                         New Delhi                                                                                                                Tel: 65-6833-3106            (Ningbo) Co., Ltd.
                                                                                                                                                          Tel: 86-769-8558-2000
Fax: 86-21-5774-2233                                              Tel: 91-124-488-2091                                                                                                     Fax: 65-6833-3476            Tel: 86-574-8622-6688
                                                                                                                                                          Fax: 86-769-8582-1600
                                                                  Fax: 91-124-488-2090                                                                                                                                  Fax: 86-574-8622-4275

                                                                                                                                                                                                                        Samsung Heavy Industries
                                                                                                                                                                                                                        (Rongcheng) Co., Ltd.
                                                                                                                                                                                                                        Tel: 86-631-7767-888
                                                                                                                                                                                                                        Fax: 86-631-7767-009



                                                                                                                                                                                                                                                                                                         95
Samsung                        China                              Samsung                      LIAISON OFFICES                   Samsung                          Samsung                        Europe                      Samsung C&T Italia S.R.L.         Samsung (Tianjin) International    Guandong Xingpu Steel Center
Life Insurance                 Samsung Life Insurance             Fire & Marine                                                  Card                             C&T Corporation                Samsung C&T Deutschland     Tel: 39-2-262914-201, 203, 211    Trading Co., Ltd.                  Co., Ltd.
                               Co., Ltd.                                                       Japan                                                                                             GmbH                        Fax: 39-2-2622-3125               Qingdao Branch                     Tel: 86-0757-2633-0425
Co., Ltd.                      Beijing Representative Office      Insurance                    Samsung Fire & Marine             Co., Ltd.                                                       Tel: 49-6196-66-5700                                          Tel: 86-532-8575-6905              Fax: 86-0757-2666-1109
                               28th Floor,                        Co., Ltd.                    Insurance Co., Ltd.
                                                                                                                                                                  TRADING & INVESTMENT
                                                                                                                                                                                                 Fax: 49-6196-66-5566        Samsung C&T Deutschland           Fax: 86-532-8575-6909
United Kingdom                                                                                 Tokyo Liaison Office              Samsung Card                                                                                GmbH                                                                 Dongguan Samsung
                               China Merchants Tower                                                                                                              Americas
Samsung Life Investment                                           SUBSIDIARY AND               Tel: 81-3-6234-2208               U.S. Branch Office                                              Samsung C&T Deutschland     Moscow Office                     Samsung (Tianjin) International    Steel Center Co., Ltd.
                               Number 118, Jian Guo Lu,                                                                                                           Samsung C&T America Inc.
(U.K.) Ltd.                                                       JOINT VENTURE                Fax: 81-3-6234-2207               Tel: 1-201-807-6431                                             GmbH                        Tel: 7-495-797-2535               Trading Co., Ltd.                  Tel: 86-769-8112-9222
                               Chao Yang Qu                                                                                                                       Tel: 1-201-229-5000
21st Floor, Tower 42, 25                                                                                                         Fax: 1-201-807-6434                                             Istanbul Office             Fax: 7-095-797-2528~9             Dalian Branch                      Fax: 86-769-8111-5118
                               Beijing 100022, China                                                                                                              Fax: 1-201-229-5080
Old Broad Street                                                  Indonesia                    China                                                                                             Tel: 90-212-216-0877                                          Tel: 86-411-8360-7700
                               Tel: 86-10-6566-8100x6100
                               Fax: 86-10-6566-8142               P.T. Asuransi Samsung Tugu   Samsung Fire & Marine                                                                             Fax: 90-212-275-0602        Samsung C&T Deutschland           Fax: 86-411-8360-7722              Posco Samsung Suzhou
London, EC2N 1HQ,                                                                                                                                                 Samsung C&T America Inc.
United Kingdom
                                                                  Tel: 62-21-520-5511          Insurance Co., Ltd.               Samsung                          Los Angeles                                                GmbH                                                                 Processing Center Co., Ltd.
                                                                  Fax: 62-21-520-5522
Tel: 44-20-7786-7811
                               Samsung Air-China                                               Beijing Representative Office     Securities                       Tel: 1-562-802-2211            Samsung C&T Deutschland     Krasnoyarsk Office                Samsung C&T Guangzhou Ltd.         Tel: 86-512-6289-0903
                               Life Insurance Co., Ltd.                                        Tel: 86-10-6566-8100                                                                              GmbH                        Tel: 7-3912-201-217               Tel: 86-20-3891-1281               Fax: 86-512-6660-6891
Fax: 44-20-7786-7840                                              Vietnam                      Fax: 86-10-6566-9408
                                                                                                                                 Co., Ltd.                        Fax: 1-562-802-3011
                                                                                                                                                                                                 Sucursal en España          Fax: 7-3912-201-217               Fax: 86-20-8752-1275
                               28th Floor,
                               China Merchants Tower              Samsung Vina Insurance                                                                                                         Tel: 652-6066                                                                                    Samsung Precision Stainless
Samsung Life Insurance,                                           Co., Ltd.                                                      Samsung Securities               Samsung C&T America Inc.
                               Number 118, Jian Guo Lu,                                        United Kingdom                                                     Houston                        Fax: 651-2619               Samsung C&T Deutschland           Samsung C&T Guangzhou Ltd.         Steel (Pinghu) Co., Ltd.
Co., Ltd.                                                         Tel: 84-8-3823-7812~3                                          America Inc.
                               Chao Yang Qu                                                    Samsung Fire & Marine                                              Tel: 1-713-953-9700                                        GmbH                              Guangzhou Branch                   Tel: 86-573-8507-7660
London Representative Office                                      Fax: 84-8-3823-7811                                            Tel: 1-212-972-0505
                               Beijing 100022, China                                           Insurance Co., Ltd.                                                Fax: 1-713-953-9911            Samsung C&T Deutschland     Kiev Office                       Tel: 86-20-3891-1281               Fax: 86-573-8507-7670
21st Floor, Tower 42,                                                                                                            Fax: 1-212-972-2074
                               Tel: 86-10-5820-1881                                            London Representative Office                                                                      GmbH                        Tel: 380-44-451-4032              Fax: 86-20-8752-1275
Old Broad Street                                                  Samsung Vina Insurance       Tel: 44-207-786-7851~4                                                                            Almaty Office               Fax: 380-44-445-7228                                                 Erdsam International Co., Ltd.
                               Fax: 86-10-5820-1999                                                                              Samsung Securities               Samsung Renewable Energy
                                                                  Co., Ltd.                    Fax: 44-207-786-7866                                                                              Tel: 7-727-311-0541                                           Samsung C&T Guangzhou Ltd.         Tel: 976-11-314-564
London, EC2N 1HQ,                                                 Hanoi Branch                                                   Europe Ltd.                      Tel: 1- 562-483-7279
                               Japan                                                                                             Tel: 44-20-7786-7876             Fax: 1- 562-802-3011           Fax: 7-727-311-0123         SC Otelinox SA                    Shenzhen Office                    Fax: 976-11-314-567
United Kingdom                                                    Tel: 84-4-942-5251, 5253~4   India                                                                                                                         Tel: 40-245-209-103               Tel: 86-755-2399-5277
Tel: 44-20-7786-7823           Samsung Life Insurance                                                                            Fax: 44-20-7588-0887
                               Co., Ltd.                          Fax: 84-4-942-5250           Samsung Fire & Marine                                                                             Kazakhmys Samsung           Fax: 40-245-217-638               Fax: 86-755-2399-5644              Ningxia Knoc Samsung Lantian
Fax: 44-20-7786-7807                                                                                                                                              Samsung Oil and Gas U.S.A.
                               Tokyo Representative Office                                     Insurance Co., Ltd.               Samsung Securities               Tel: 1-713-828-5079            International Inc.                                                                               Oil Develoment Co., Ltd.
                                                                  China                        India Representative Office                                                                       Tel: 7-3272-50-0004         Samsung C&T Deutschland           Samsung C&T Guangzhou Ltd.         Tel: 86-951-603-6530
India                          Roppongi T-Cube 3-1-1,                                                                            Asia Ltd.                        Fax: 1-281-854-2200
                                                                  Samsung Fire & Marine        Tel: 91-124-488-1234x2060                                                                                                     GmbH                              Shantou Office
Samsung Life Insurance         Roppongi                                                                                          Tel: 852-2111-7535
                                                                  Insurance China              Fax: 91-124-488-2090                                                                              Samsung C&T Deutschland     Bucharest Office                  Tel: 86-754-8816-7633              Japan
Co., Ltd.                      Minato-Ku, Tokyo 106-8532,                                                                        Fax: 852-2114-0290               Samsung C&T America Inc.
                                                                  Tel: 86-21-6209-0498~9,                                                                                                        GmbH                        Tel: 40-31-805-6914                                                  Samsung Japan Corporation
Mumbai Representative Office   Japan                                                                                                                              Toronto Office
                                                                  6208-0080, 6295-4800         Singapore                                                                                         Budapest Office             Fax: 40-31-805-6911               Samsung C&T Guangzhou Ltd.         Tel: 81-3-6234-2650
552 Solitaire Corporate Park   Tel: 81-3-6234-2219                                                                               Samsung Securities               Tel: 1-905-817-6498
                                                                  Fax: 86-21-6295-5280         Samsung Fire & Marine                                                                             Tel: 36-1-453-1176                                            Shunde Office                      Fax: 81-3-6234-2610
Andheri Ghatkopar Link Road    Fax: 81-3-6234-2218                                                                               Tokyo Branch                     Fax: 1-905-285-1852
                                                                                               Insurance Co., Ltd.               Tel: 82-3-6234-2793                                             Fax: 36-1-453-1106          POSS-SLPC S.R.O.                  Tel: 86-757-2897-2791
Chakala, Andheri (E)                                              Samsung Fire & Marine        Singapore Representative Office                                                                                               Tel: 421-033-491-3120                                                Samsung Japan Corporation
Mumbai Maharastra 400093,      Unites States                                                                                     Fax: 82-3-6234-2207              Samsung C&T America Inc.
                                                                  Insurance China              Tel: 65-6550-8112                                                                                 Samsung C&T Deutschland                                       Samsung C&T Hong Kong Ltd.         Osaka Branch
India                          Samsung Life Investment                                                                                                            Oficina de Representacion en
                                                                  Beijing Branch               Fax: 65-6550-8115                                                                                 GmbH                        SOLECO                            Tel: 852-2862-6011                 Tel: 81-6-6949-3579
Tel: 91-22-2202-2300           (U.S.A.) Ltd.                                                                                     Samsung Securities               Mexico
                                                                  Tel: 86-10-6566-8100, 2750                                                                                                     Praha Office                Tel: 421-033-591-3120             Fax: 852-2862-6417                 Fax: 81-6-6949-3035
Fax: 91-22-6143-8383           152 West 57th Street, 7th Floor                                                                   Shanghai Representative Office   Tel: 52-55-5385-5901
                                                                  Fax: 86-10-6566-8140         Brazil                                                                                            Tel: 420-2-5731-4400
                               New York, NY 10019,                                                                               Tel: 86-21-6270-4168             Fax: 52-55-5985-5908
                               United States                                                   Samsung Fire & Marine                                                                             Fax: 420-2-5731-4402        China                             Samsung C&T Taiwan                 Myodo Metal Co., Ltd.
Thailand                                                          Samsung Fire & Marine                                          Fax: 86-21-6275-6794
                               Tel: 1-212-421-6751                                             Consultoria em                                                     Terminal KMS de GNL,                                       Samsung Trading (Shanghai Pu      Corporation                        Tel: 81-256-66-6000
Siam Samsung Life Insurance                                       Insurance China              Seguros Ltda                                                                                      Samsung C&T Deutschland     Dong New Area) Co., Ltd.          Tel: 886-2-2728-8510               Fax: 81-256-63-3160
Company                        Fax: 1-212-421-4211                                                                                                                S. de R.L. de C.V.
                                                                  Shenzhen Branch              Tel: 55-11-5105-5040                                                                              GmbH                        Tel: 86-21-6275-4877              Fax: 886-2-2725 3826
                                                                                                                                                                  Tel: 52-55-5284-0525
2922/240-241 Cham Issara
                               Samsung Life Insurance
                                                                  Tel: 86-755-8252-0390        Fax: 55-11-5105-5041              Samsung                                                         Sofia Office                Fax: 86-21-6275-0917
Tower 2
                               Co., Ltd.
                                                                  Fax: 86-755-8252-0389                                          Asset Management                 Samsung C&T Do Brasil Ltda.    Tel: 359-2-971-3389                                           Samsung Trading (Shenzhen)
15th Fl. New Petchburi Road,                                                                                                                                                                                                 Samsung Trading (Shanghai Pu      Co., Ltd.
Bangkapi                       New York Representative Office     Samsung Fire & Marine
                                                                                                                                 Co., Ltd.                        Tel: 55-11-5105-5001           Fax: 359-2-971-3385~6
                               105 Challenger Road, 4th Floor                                                                                                     Fax: 55-11-5105-5012                                       Dong New Area) Co., Ltd.          Tel: 852-2862-6078
Huaykwang, Bangkok 10320,                                         Insurance China                                                Samsung Asset Management                                        Samsung C&T Deutschland     Changning Branch                  Fax: 86-755-8287-4278
Thailand                       Ridgefield Park, NJ 07660,         Suzhou Branch
                               United States                                                                                     (H.K.) Ltd.                      Samsung C&T America Inc.       GmbH                        Tel: 86-21-6275-4877
Tel: 662-308-2253                                                 Tel: 86-512-6292-5968                                          Tel: 852-2115-8710               Santiago Office                Warsaw Office               Fax: 86-21-6275-0917              Samsung Logistics (China) Ltd.
Fax: 662-308-2269              Tel: 1-201-229-6030                Fax: 86-512-6292-5977                                          Fax: 852-2115-8720               Tel: 56-2-570-3256             Tel: 48-22-621-5961, 9934                                     Tel: 86-755-2399-4870
                               Fax: 1-201-229-6024
                                                                                                                                                                  Fax: 56-2-570-3259             Fax: 48-22-337-8626         Samsung C&T Corporation           Fax: 86-755-8826-4744
Vietnam                                                           Samsung Fire & Marine                                          Samsung Asset Management                                                                    Shanghai Office
Samsung Life Insurance         Samsung Life Insurance             Insurance China                                                (Singapore) Pte. Ltd.            Samsung C&T America Inc.       Samsung C&T U.K. Ltd.       Tel: 86-21-6275-4877              Samsung Logistics
Co., Ltd.                      Co., Ltd.                          Qingdao Branch                                                 Tel: 65-6506-5088                Panama Office                  Tel: 44-208-232-3200        Fax: 86-21-6275-0917              (Shenzhen) Ltd.
Hanoi Representative Office    U.S. Representative Office (IRO)   Tel: 86-532-8502-7271                                          Fax: 65-6506-5089                Tel: 50-7-210-1588~1597        Fax: 44-208-569-7165                                          Tel: 86-755-2399-4870
Unit 805, HCO Building,        152 West 57th Street, 20th Floor   Fax: 86-532-8502-8248                                                                           Fax: 50-7-210-1598                                         Samsung (Tianjin) International   Fax: 86-755-8826-4744
44Bly Thuong                   New York, NY 10019,
                                                                                                                                                                                                 Samsung Trading PLC         Trading Co., Ltd.
Kiet St. Hanoi, Vietnam        United States                      BRANCH OFFICES                                                                                                                                                                               Samsung Logistics (Tianjin) Ltd.
                                                                                                                                                                  Samsung C&T America Inc.       Tel: 44-208-232-3294        Tel: 86-10-6566-8100
Tel: 84-4-3936-8855            Tel: 1-212-421-2705                                                                                                                                                                                                             Tel: 86-22-2840-8570
                                                                                                                                                                  Bogota Office                  Fax: 44-208-569-7595        Fax: 86-10-6566-8136
Fax: 84-4-3936-9056            Fax: 1-212-421-2665                United States                                                                                                                                                                                Fax: 86-22-2840-8574
                                                                                                                                                                  Tel: 57-1-629-2546, 2557
                                                                  Samsung Fire & Marine                                                                                                          Samsung Pleomax Europe      Samsung (Tianjin) International
                                                                                                                                                                  Fax: 57-1-629-2535
Hong Kong                                                         Insurance Co., Ltd.                                                                                                            Tel: 31-10-283-9679         Trading Co., Ltd.                 Samsung Logistics (Tianjin) Ltd.
Samsung Asset Management                                          United States Branch                                                                                                           Fax: 31-10-283-9668         Beijing Branch                    Shanghai Branch
(Asia) Ltd.                                                       Tel: 1-201-229-6012                                                                                                                                        Tel: 86-10-6566-8100              Tel: 86-21-6270-4168
Suite 3306,                                                       Fax: 1-201-229-6015                                                                                                            Samsung C&T France SAS      Fax: 86-10-6566-8136              Fax: 86-21-6295–0815
Two Exchange Square                                                                                                                                                                              Tel: 33-1-4279-2201
8 Connaught Place, Central,                                       Samsung Fire & Marine                                                                                                          Fax: 33-1-4538-6858                                           Dongguan Samsung Logistics
Hong Kong                                                         Insurance Co., Ltd.                                                                                                                                                                          (Warehouse) Ltd.
Tel: 852-2110-8682                                                United States Branch,                                                                                                          CP INOX SAS                                                   Tel: 86-769-8326-0800
Fax: 852-2110-4220                                                Los Angeles Office                                                                                                             Tel: 33-1-4279-2201                                           Fax: 86-769-8326-0808
                                                                  Tel: 1-562-229-0411                                                                                                            Fax: 33-1-4538-6858
                                                                  Fax: 1-562-229-0620




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Southeast Asia                Middle East and Africa     Asia                            Samsung                         Europe                         Cheil                          FASHION                        Cheil                             Southeast Asia
Samsung C&T Singapore         Samsung C&T Corporation    Samsung C&T Corporation         Engineering                     Samsung Engineering Mo. Kft.   Industries                                                    Worldwide                         Cheil Singapore / Southeast Asia
Pte., Ltd.                    Dubai Office               Singapore                                                       Budapest                                                      Samsung Fashion Trading                                          Regional HQ
Tel: 65-6550-8300             Tel: 971-4-222-9634        Tel: 65-6550-8221               Co., Ltd.                       Tel: 36-1-319-2687             Inc.                           (Shanghai) Co., Ltd.                                             Tel: 65-6833-3545
                                                                                                                                                                                                                      Korea
Fax: 65-6550-8333             Fax: 971-4-222-9455        Fax: 65-6538-3779                                               Fax: 36-1-319-2641                                            Tel: 86-21-6197-7100
                                                                                         Middle East and Africa                                         CHEMICAL/ECM                                                  Cheil Worldwide, Headquarters
                                                                                                                                                                                       Fax: 86-21-6197-7200                                             Cheil Australia
                                                                                         Samsung Engineering Saudi                                                                                                    Tel: 82-2-3780-2114
Samsung and Ganda Pte. Ltd.   Samsung C&T Corporation    Samsung C&T Corporation                                         Americas                                                                                                                       Tel: 61-2-9763-9863
                                                                                         Arabia Ltd.                                                    Samsung Chemical USA, Inc.     New York Studio
Tel: 62-761-859-774           Tehran Office              Taipei Branch                                                   Samsung Engineering                                                                          North America
                                                                                         Al-Khobar                                                      Tel: 1-562-229-1323            Tel: 1-212-625-3580                                              Cheil Vietnam
                              Tel: 98-21-2204-2106       Tel: 886-2-2728-8503                                            America Inc.                                                                                 Cheil USA, North America
Samsung C&T Malaysia Sdn.                                                                Tel: 966-3-889-1899                                            Fax: 1-562-926-9930            Fax: 1-212-625-3558                                              Tel: 84-8-3821-1111x230
                              Fax: 98-21-2204-2104       Fax: 886-933-915-615                                            Houston                                                                                      Regional HQ
Bhd.                                                                                     Tel: 966-3-896-7291             Tel: 1-281-977-7690            Samsung Chemical Europe        Tianjin Samsung Wool Textile   Tel: 1-646-380-5812
Tel: 60-3-2161-6497           Samsung C&T Corporation    Samsung E&C (Shanghai)                                          Fax: 1-281-679-0776                                                                                                            Cheil Philippines
                                                                                         Samsung Engineering                                            GmbH (SCEG)                    Co., Ltd.                                                        Tel: 63-2-214-7685
Fax: 60-3-2161-5907           Riyadh Office              Co., Ltd.                                                                                                                                                    Cheil USA, Dallas
                                                                                         Abu Dhabi Office                                               Tel: 49-6196-66-7410           Tel: 86-22-2851-4771
                              Tel: 966-1-462-7641        Tel: 86-21-5208-1070                                            Grupo Samsung Ingenieria                                                                     Tel: 1-972-761-7374
Waris Gigih Engineering and                                                              Al Bateen                                                      Fax: 49-6196-66-7466           Fax: 86-2851-4779                                                Cheil Thailand
                              Fax: 966-1-462-7743        Fax: 86-1381-818-2521                                           Mexico,
Technology Sdn. Bhd.                                                                     Tel: 971-2-658-1775             SA DE, CV                                                                                                                      Tel: 66-2-695-9201
                                                                                         Fax: 971-2-658-1857                                            Samsung Chemical Material                                     Cheil Canada
Tel: 60-3-2161-6497           Samsung C&T Nigeria Ltd.   Samsung C&T Corporation                                         Mexico                                                        Cheil America, Inc.
                                                                                                                                                        Trading (Shanghai) Co., Ltd.                                  Tel: 1-905-819-5056
Fax: 60-3-2161-5907           Tel: 234-1-461-0439        Tokyo Branch                                                    Tel: 52-55-5207-6823                                          Tel: 1-212-399-1300                                              Southwest Asia
                                                                                         Samsung Engineering Co., Ltd.                                  Tel: 86-21-6278-8966           Fax: 1-212-247-3737                                              Cheil India / Southwest Asia
                              Fax: 234-1-271-9208        Tel: 81-3-6234-2221                                             Fax: 52-55-5207-6789                                                                         Cheil Mexico
Mssc (M) Sdn. Bhd.                                                                       Bureau de Liaison en Algerie,                                  Fax: 86-21-6278-8884                                                                            Regional HQ
                                                         Fax: 81-3-6234-2210                                                                                                                                          Tel: 52-55-5747-5106
Tel: 60-3-3291-4342           Samsung C&T Corporation                                    Alger                           Samsung Engineering Trinidad                                  Tokyo Office                                                     Tel: 91-124-480-5500
                                                                                         Tel: 213-21-48-4624                                            Tokyo Office                   Tel: 81-3-6234-2200
Fax: 60-3-3291-4343           Algier Office              Samsung C&T India                                               Co., Ltd.                                                                                    Europe
                                                                                         Fax: 213-21-48-4622                                            Tel: 81-3-6234-2202            Fax: 81-3-6234-2255                                              Middle East & Africa
                              Tel: 213-21-59-1030        Private, Ltd.                                                   Trinidad and Tobago                                                                          Cheil UK, Europe Regional HQ
Samsung C&T Corporation                                                                                                                                 Fax: 81-3-6234-2253                                                                             Cheil MEA / Middle East·Africa
                              Fax: 213-21-48-3650        Tel: 91-11-4656-7800                                            Tel: 1-868-658-3512                                                                          Tel: 44-1932-455-328
Jakarta Office                                           Fax: 91-9958-00-6166            Asia                                                                                                                                                           Regional HQ
                                                                                                                         Fax: 1-868-628-3593            Malaysia Office
Tel: 62-21-3983-7001          Samsung C&T Corporation                                    Samsung Engineering                                                                                                                                            Tel: 971-4-364-8753
                                                                                         Representative Office                                          Tel: 60-3-2169-6915            Hotel Shilla                   Cheil France
Fax: 61-21-571-3243, 3244     Accra Office               Samsung C&T Corporation                                         Samsung Ingenieria Venezuela
                              Tel: 233-21-771-551        (Engineering & Construction),   Tokyo                           Venezuela
                                                                                                                                                        Fax: 60-3-2161-1972            Co., Ltd.                      Tel: 33-1-4921-7501
                                                                                                                                                                                                                                                        Cheil South Africa
Samsung and Ganda Pte.        Fax: 233-21-771-551        Indonesia                       Tel: 81-3-6234-2184             Tel: 58-412-024-6308                                                                                                           Tel: 27-11-549-1500
                                                                                                                                                        Tianjin Office                 Tokyo Office                   Cheil Italy
Ltd.–PT Gandaerah Hendana                                Tel. 62-21-527-8182             Fax: 81-3-6234-2183
                                                                                                                                                        Tel: 86-22-2840-8639           Tel: 81-3-3586-7571            Tel: 39-2-9218-9419
Tel: 62-761-859-774           Samsung C&T Corporation                                                                                                                                                                                                   Latin America
                                                                                         Samsung Engineering                                            Fax: 86-22-2840-8638           Fax: 81-3-3586-7360                                              Cheil Brazil / Latin America
                              Johannesburg Office        Samsung C&T Corporation,                                                                                                                                     Cheil Spain
Samsung and Ganda Pte.        Tel: 27-11-884-8746        Kuala Lumpur Sdn., Bhd.         Malaysia Sdn., Bhd.                                                                                                                                            Regional HQ
                                                                                                                                                        Shenzhen Office                                               Tel: 34-912-860-131
Ltd.–PT Inecda                Fax: 27-11-884-6860        Tel: 603-2162-4735              Kuala Lumpur                                                                                                                                                   Tel: 55-11-5105-5950
                                                                                         Tel: 603-2162-0714                                             Tel: 86-755-8203-2204
Tel: 62-761-859-774                                      Fax: 603-2162-4761                                                                                                                                           Cheil Netherlands
                                                                                         Fax: 603-2162-0907                                             Fax: 86-755-8203-2321                                                                           Japan
                              Samsung C&T Corporation                                                                                                                                                                 Tel: 31-15-219-6193
Samsung C&T (Thailand)        Luanda Office              Samsung C&T Corporation                                                                                                                                                                        Cheil Japan
                                                                                         Samsung Engineering                                            Taiwan Office                                                                                   Tel: 81-3-6234-2841
Co., Ltd.                     Tel: 244-222-333-126       Moscow                                                                                                                                                       Cheil Germany
                                                                                         Construction (Shanghai)                                        Tel: 886-2-8751-0033
Tel: 66-2-264-0527            Fax: 244-222-333-136       Tel: 7-495-589-2658                                                                                                                                          Tel: 49-6196-66-26750
                                                                                         Co., Ltd.                                                      Fax: 886-2-8751-3131
Fax: 66-2-264-0530
                              ENGINEERING &              Middle East                     Shanghai                                                                                                                     Cheil Austria
                                                                                         Tel: 86-21-5010-6886                                           Dubai Office
Samsung C&T Corporation       CONSTRUCTION GROUP         Samsung C&T Corporation                                                                                                                                      Tel: 43-1-2127-385-3060
                                                                                         Fax: 86-21-5010-6887                                           Tel: 971-4-397-8538
Manila Regional Office                                   Dubai Branch                                                                                   Fax: 971-4-397-8539
Tel: 63-2-815-2937            United States              Tel: 971-2-365-3226                                                                                                                                          Cheil Poland
Fax: 63-2-815-2936            Samsung E&C Texas Inc.     Fax: 971-50-458-9125            Samsung Engineering India                                                                                                    Tel: 48-22-607-4636
                                                                                         Private Ltd. Nodia                                             Starex Compounding
                              Tel: 1-512-672-3240                                                                                                       America, Inc.
Star World Corporation Ltd.                              Samsung C&T Corporation         Tel: 91-120-406-0700                                                                                                         CIS
                                                                                         Fax: 91-120-406-0750                                           Tel: 1-619-278-0961
Tel: 63-2-815-2937            Africa                     Abu Dhabi                                                                                                                                                    Cheil Russia, CIS Regional HQ
                                                                                                                                                        Fax: 1-619-278-0964
Fax: 63-2-815-2936            Samsung C&T Corporation    Tel: 971-2-671-707                                                                                                                                           Tel: 7-495-797-2581
                              Cairo                      Fax: 971-50-445-0254            Samsung Engineering
                                                                                         Kazakhstan                                                     Stacom Mexico, S.A DE C.V
Samsung C&T Corporation       Tel: 20-2-750-9415                                                                                                                                                                      Cheil Ukraine
                                                                                         L.L.P. Almaty                                                  Tel: 52-664-627-4947
Ho Chi Minh Office            Fax 20-2-2750-9410         Samsung C&T Corporation                                                                                                                                      Tel: 380-44-391-5977
                                                                                         Tel: 7-727-232-0046                                            Fax: 52-664-627-4947x9
Tel: 84-823-1135                                         (Engineering & Construction),
Fax: 84-8-823-1138                                       Qatar                                                                                          Samsung Chemical (Thailand)                                   China
                                                         Tel: 974-444-0155               Samsung Engineering Hanoi                                                                                                    Cheil China / China Regional HQ
                                                                                         Representative Office, Hanoi                                   Co., Ltd.
Samsung C&T Corporation                                  Fax: 974-582-7367                                                                                                                                            Tel: 86-10-5769-2200
                                                                                         Tel: 84-4-3934-7992                                            Tel: 66-2624-6700
Hanoi Representative Office
                                                                                         Fax: 84-4-3934-7994                                            Fax: 66-2624-6780
Tel: 84-4-946-1407                                       Samsung C&T Corporation                                                                                                                                      Cheil China, Shanghai
Fax: 84-4-946-1413                                       Saudi                                                                                          Tianjin Samsung Engineering                                   Tel: 86-21-5464-4777x3000
                                                         Tel: 966-1-279-5004             Samsung Thai Engineering
                                                                                         Co., Ltd.                                                      Plastics Co., Ltd.
Samsung Chemical Technology                              Fax: 966-1-279-5101                                                                                                                                          Cheil China, Guangzhou
                                                                                         Bangkok                                                        Tel: 86-22-5868-0291
VINA LLC.                                                                                                                                                                                                             Tel: 86-20-8550-0199
                                                                                         Tel: 66-2-264-0524                                             Fax: 86-22-5868-0299
Tel: 84-8-823-1135                                       Europe
Fax: 84-61-355-1831                                      Samsung C&T Corporation         Fax: 66-2-264-0526                                                                                                           Cheil Hong Kong
                                                         London                                                                                                                                                       Tel: 852-2862-6425
Samsung C&T Corporation                                  Tel: 44-208-232-3321
Yangon Office                                            Fax: 44-208-862-0077                                                                                                                                         Cheil Taiwan
Tel: 95-9-513-878                                                                                                                                                                                                     Tel: 886-2-6603-5239
Fax: 95-9-514-718

Samsung C&T Corporation
New Delhi Office
Tel: 91-11-4655-9000
Fax: 91-11-4655-9090

Samsung C&T Corporation
Mumbai Office
Tel: 91-22-6655-0491
Fax: 91-22-6655-0500

                                                                                                                                                                                                                                                                        99
All Samsung products and services mentioned in this publication
are the property of Samsung.

Published by Samsung in coordination with Cheil Worldwide and ICGroup
Printed by Samsung Moonwha Printing Co., Seoul, Korea
Photography by Bruce Lum, Craig Takahashi, Sajinmoon Studio, and Corporate Agenda
Created by Corporate Agenda: www.corporateagenda.com

				
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