Press Release - Dubai International Financial Centre _DIFC_

					                           Sharekhan to commence advisory operations from Dubai
                                   International Financial Centre (DIFC)

Dubai, Mumbai, 14th Sep, 2011: Sharekhan Investment Services Ltd, a subsidiary of Sharekhan Ltd.,
India’s leading retail stock brokerage houses with a strong online trading platform, has received a license
from the Dubai Financial Services Authority (DFSA) to operate in the Dubai International Financial Centre
(DIFC). This license re-affirms Sharekhan’s commitment to grow its Middle East operations. They have
also attained a retail endorsement which permits them to offer services to Retail clients.

As per the license, Sharekhan Investment Services Ltd will be able to arrange credit or deals in
investments; advise on financial products and credit; and arrange custody from its DIFC-based office.

Welcoming the new entrant to the Centre, Abdulla Mohammed Al Awar, CEO, DIFC Authority said,
“Sharekhan’s decision to use the DIFC as a platform to service its regional clients, is a further testament
of the Centre’s position as the preferred destination for global players seeking to build their business in
the Middle East. We welcome them to our growing multi-national community.”

Tarun Shah, CEO, Sharekhan Ltd commented, “Middle East region has always been an attractive
market due to its dynamic business environment. With a license to operate in this region, we have
expanded our international presence. The entry into this market has helped us accelerate and tap the vast
business potential present in the region.”

Commenting on the newly formed office in the DIFC, Ananda Kumar N, Senior Executive Officer,
Sharekhan Investment Services Ltd said, “We are extremely pleased to begin operations in Dubai.
This demonstrates our commitment to further strengthen our international presence. The key focus for us
will be to provide customized products and services to our esteemed customers.”

About Sharekhan Ltd

Sharekhan Ltd is India’s leading online retail broking house with its presence through 1800 ‘Share Shops’
in 550 cities and serving more than 10,00,000 customers across the nation. It also has international
presence through its branches in the UAE Launched on Feb 8th 2000 as an online trading portal,
Sharekhan offers its services to all types of customers- individual investors and traders, corporate,
institutional and NRI’s; trade execution facilities for cash as well as derivatives, on BSE and NSE,
depository services, mutual funds, initial public offerings (IPOs), and commodities trading facilities on MCX
and NCDEX. Sharekhan provides market related news, stock quotes fundamental and statistical
information across equity, mutual funds, IPOs and much more.

Sharekhan has set category leadership through pioneering initiatives like ‘Trade Tiger ’, a net based
executable application that emulates a broker terminal besides providing information relevant to Day
traders. Their second initiative, ‘First Step’ is targeted at empowering first time investors. Recently
Sharekhan has ventured into trader education with US-based Online Training Academy - one of the
leading organizations in trading and investment education globally. Sharekhan has also set their global
footprints through the ‘India First’ initiative, a series of seminars conducted by Sharekhan to help NRIs
participate and benefit from the huge investment opportunities in India. Sharekhan has had it’s presence
in Dubai via it’s representative office for the last three years.
                                                       -   Ends-

For Press Queries, please contact:
Mr. Akshay Dave
Dy Manager – Marketing
Sharekhan Limited
Tel : 91.022.66189755
Cell: 91.9821801075

For further inquiries on DIFC, please contact:
Shaima Al Zarouni
PR Manager
Dubai International Financial Centre
Tel: +971 4 362 2432
About DIFC
The Dubai International Financial Centre (DIFC) is the financial and business hub connecting the region’s emerging
markets with the developed markets of Europe, Asia and the Americas.

Since its launch in 2004, DIFC, a purposely built financial free zone, has been committed to encouraging economic
growth and development in the region through its strong financial and business infrastructure. Currently, DIFC's client
base comprises over 800 active registered firms, including 18 of the top 25 global banks, 8 of the largest global asset
managers, 6 of the 10 largest insurers and 6 of the top 10 law firms in the world. More than 11 thousand employees
operate in an open environment complemented by international legal and regulatory standards. DIFC offers its
member companies benefits such as 100 per cent foreign ownership, zero per cent tax rate, with no restriction on
capital convertibility or profit repatriation. DIFC has its own independent financial and ancillary services regulatory
body, the Dubai Financial Services Authority (DFSA). It also has the DIFC Courts, which is an independent common law
judiciary based in DIFC with jurisdiction over civil and commercial disputes in or relating to the Centre.

DIFC is built upon a modern legal, regulatory and physical infrastructure which makes it the destination of choice for
Financial Services firms establishing a presence in the region.

For further information, please visit our website:, or follow us on Twitter @DIFC.

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