Michael Vick
HISTORY
Born in Newport News Virginia on June
26, 1980
Attended Virginia Tech and led them to
the NCAA Championship Game in 2000
First Overall pick in the 2001 NFL Draft
First black quarterback selected first in the
NFL Draft
PROBLEMS
In April 2007 Vick was indicted on federal
felony charges related to his involvement
with an illegal interstate dog fighting ring
Trying to get back into the NFL
Cleaning up his image
SOLUTIONS
Apologize and keep apologizing
Do things for charity
Speak at animal rights events
Work out, lift weights, and run everyday
AUDIENCE
The sports community
The kids that look up to him
The athletes that idolize him
CALENDAR – 2 YEAR
WHILE IN JAIL AFTER JAIL
• Stay out of trouble • Do interviews and tell his
• Keep in shape by working story
out twice a day • Meet with NFL
Commissioner Roger
Goodell
BUDGET
Charities
• Animal Charities of America
• World Wildlife Foundation
• Blue Cross Animal Welfare Charity
• Dogs Trust
10,000 X 4 =40,000
EVALUATION
In an unforgiving culture such as ours Vick
will probably never be forgiven or
forgotten. With that said no one is perfect
therefore everyone makes mistakes.
Michael Vick is no exception. Through
proper rehabilitation and a little help from
God he will return to the NFL and once
again show everyone that he is the most
exciting player in the game.